June 18, 2025 ā¢ 12 mins
Destiny Marketing Solutions specializes in marketing for electricians. Trusted by electrical contractors across the U.S., we help electricians grow through digital marketingālocal SEO, local service ads, Google Ads, content, and automation.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Leonard Parker (00:00):
Hey there, Leonard Parker here from Destiny
Marketing Solutions.
You know what keeps me up atnight?
Seeing har working electricianslike yourself, generating
quality leads, and then watchingthose leads disappear into
dinner.
It's like throwing moneystraight into your service panel
and watching them burst intoflames.
If you're bringing in at least$200,000 a year, but still
(00:22):
experiencing those feast orfamine cycles, stick around.
I'm gonna show you exactly howto stop leads from going cold,
and I promise an expert tip atthe end that most electricians
completely miss, but couldinstantly improve your
conversion rates by 30%.
Remember when that hotlycontacted you last week and now
(00:43):
they're ghosting you?
Yeah.
That's what we're gonna fixtoday.
Let's face the facts.
You didn't become an electricianbecause you love marketing.
You became an electricianbecause you're good with your
hands, you understand electricalsystems, and quite frankly, you
enjoy the work.
But here's the painful truththat most marketing agencies
won't tell you.
(01:04):
Generating leads is only halfthe battle and it's the easier
half.
You're liter, literally payinggood money to generate leads and
then ghosting them like you,like a bad tender date.
And while you're busy under ahouse or in a panel, you're
competitors are respondingfaster and getting the job.
(01:25):
All that marketing spincompletely flushed down the
drain.
The first electrician to respondusually wins are you letting
someone else take your customer?
But it gets worse.
You're just not losing one job.
You are losing the entirereferral chain that follows
those code leads.
Don't circle back.
When they're ready, they simplydisappear.
(01:47):
And here's something that mightsting a bit.
Every hour you delay followingup drops your close rate.
The longer you wait, the moreprice sensitive customers
become.
They start shopping aroundcomparing quotes, and suddenly
your expertise matters less thanyour price.
Every hour of delay doesn't justreduce your chance of closing.
(02:09):
It makes you look second rate ina first rate industry.
If I ask 10 electrical concontractors about their follow
up system, nine would saysomething like, we just try to
call them back when we can.
I.
That's not a system.
That's a hope, and hope isn't afollow up strategy.
(02:31):
Systems are right now.
Your leads are sitting ininboxes.
Voicemails are worse.
Excel sheets with no automation,no cadence, and zero
accountability isn't any wonderwhy they're going cold.
Here's the good news.
The bar is so incredibly lowthat you can practically trip
(02:53):
over it.
Most of your competitors don'tfollow up at all past the first
call.
You can stand out dramaticallyjust by being consistent and
responsive.
Fast follow up feels like greatcustomer service even before the
job begins.
You don't need to be amazing atfollow up.
You just need to be better thantotally absent, and I'm going to
(03:14):
show you exactly how to do that.
Did you know that respondingwithin five minutes makes you
nine times more likely toconvert a lead?
Nine times automated texts orcall services can buy you
critical time where you're on ajob site.
Even a simple thanks forreaching out.
(03:34):
What's the best time to chat?
Text can keep that lead warmuntil you're available.
Remember this, the faster yourespond, the less you have to
sell.
Speed itself becomes acompetitive advantage.
Now, here's where we gettactical.
You need to automate your firstthree touches with every lead
(03:55):
set up, auto, text, or emailreplies, or every new lead that
comes in.
Send a calendar booking link toreduce the back and forth.
Drop your reviews on a FAQ pagein your response to build
instant credibility and create atwo day follow up, what we call
a marketing a drip.
That handles come in objectobjections before they arise.
(04:17):
Don't worry that automationfills code.
It's not code.
It's consistent.
And consistency closes deals Forthose of you watching who are
constantly in the field andcan't answer calls promptly,
services like Ruby smith.ai ornexa can be game changers.
(04:38):
They answer professionally 24 7.
Qualify leads, scheduleappointments and route urgent
calls to you or the appropriateteam member when needed.
Think about it.
How many leads are you losingwhile you're under a house or in
a panel, or better yet, whileyou're asleep, if you can't
answer the phone, make suresomeone else does.
(05:00):
Now it's time to build a realstandard operating procedure for
follow up.
Define exactly how many touchesyou'll make.
Typical or three to five, definehow many days or weeks for that
follow up and which channelsyou're going to use.
I suggest mixing up yourapproach.
(05:20):
So using calls, text messages,and emails, implement a proper
customer relationship managementsoftware like jobber, go high
level, or HubSpot to trackeverything.
And here's a crucial point,assign follow up to specific
team members.
So in other words, you wannaassign owners for those leads.
(05:41):
And ideally these would be teammembers who maybe they're not
spending as much time on a jobsite, so they'll have more
availability to chat with thatprospect to answer their
questions, and really give themthat personal touch to help them
become a closed project.
A system that lives in your headwill die in the chaos of the
(06:02):
day.
So just remember that.
So just make sure that youactually not only think of the
system, but implement it as someway in your business.
Let me share a follow-up cadencethat actually works for
electricians.
So the day of the lead, so theyfill out your form and give you
a call.
(06:22):
You want to respond with aninstant auto text or call if
you're not able to answer thephone.
Or reply to that message rightaway the next day, consider a
personal follow up with an emailwith credibility assets.
So this is where you might wantto include, some content about
your recent projects, maybe anyawards or, certifications that
(06:46):
your team has, and anythingthat's really gonna start
building our relationship andpositions you as an expert for
their specific need.
Give it two days and you wannahave a still interested soft
check-in.
And then for the final reminder,or what we call a closing the
loop message, you wanna pushthat a week out.
(07:07):
So this is just one example.
You, depending on the nature ofthe service, you may want to
truncate this to maybe only afew days, especially if it's an
emergency.
Service or if it's somethingthat's a higher price point and
likely will take more time tomake a decision.
This, maybe you want to stretchthis out for longer than a week.
(07:30):
So you have to consider thetypes of projects, the types of
opportunities that come in, andthen rearrange your follow-up
sequence accordingly.
Most leads don't convert becausethey weren't worked.
They not because they weren'tinterested, or lemme say that
again.
Most leads don't convert becausethey weren't worked, not because
(07:52):
they weren't interested.
Your persistence shows yourprofessionalism and for, you
don't have to be all buttoned upwith this, I like to have some
fun with the follow up messages,especially when a league goes
cold.
Incorporate some sense of humorsome fun in it just to get them
more engaged.
So here's an example of aneffective.
(08:13):
Close the loop message that genhas generated some tremendous
results for our clients.
And before I forget, shout outto Brad Hubner over at the
Hammer and Grind podcast forinspiration for this close the
loop message, so you can dosomething like, hi, first name,
haven't heard back from you.
Just checking in, let me knowwhich of these sounds right.
(08:35):
So you can give them a fewoptions.
And then option one, you'restill interested, but life
happened.
No judgment.
Option two.
You went with another company orsomeone else and I should stop
texting like a crazy ex.
And then option three, you'vebeen trapped under a rock and
need help, not only nine.
One one.
So the point here is that youwant to get their attention,
give them, some engagement, areason to respond to your
(08:59):
message.
And you can close it out withsomething soft like no pressure.
Just wanted to make sure I don'tleave you hanging or keep
bugging you.
This isn't just about follow uptactics, it's about building a
system.
Our full circuit growth methodconnects traffic trust and
timely follow up into one systemthat closes more jobs with less
(09:21):
effort.
Lead generation while follow upis like fishing.
While at a net you might get abike, but you'll never bring it
home.
Remember, the best marketing inthe world won't matter if no
one.
From your team or you calls themback if you're serious about
fixing your lead flow issues.
Here's what we offer.
We review how fast, consistent,and effective your follow-up is.
(09:46):
We identify where leads areleaking out of your sales
process.
We audit your tools, youroperating procedures, and
messaging.
We recommend automation optionsor staffing or training
improvements or opportunities,and we provide a clear follow-up
system.
You or your team can run.
You're not short on leads,you're short on systems that can
(10:08):
close them.
Let's patch the hold in yoursales pipeline.
You've already paid for leads,whether it's you're running paid
ads or you're doing SEO or.
Some marketing efforts offline.
Let's make sure that you'rekeeping those leads at least to
where you can n nurture them.
Book your full circuit growthaudit today and we'll help you
(10:29):
build a follow-up system thatturns code leads into high jobs.
You can visit our website,destiny marketing solutions.com.
Or call the number here on thescreen to schedule.
We're based in Houston, but weserve electricians nationwide.
Keep those connections fromsorting out because in the
electric business, people followproper follow up is the best
(10:51):
conductivity you can build.
Until next time, this is LeonardParker reminding you the work
doesn't complete the circuituntil the follow up closes the
deal.
Stay energized and before Iexit.
I promise an expert tip, andthat's why I'm going to deliver.
So send a 32nd selfie videoexplaining who you are.
(11:13):
Who your team is and what toexpect with your first response
to lead.
So after they have initiated thecontact, you can have this
automated to where you have alink to the video that you
prerecorded, and it can just beyou on a phone, on a selfie
doing a selfie video for 30seconds or so.
And this simple addition canbuild instant trust and puts a
(11:36):
face to your brand.
It can be reused across dozensof leads and combined with a
booking link and testimonial formaximum impact.
People don't ghost people.
They ghost faceless businesses.
So put a face to your name andwatch your response rates climb.
If you like this tip, hit thatlike button and subscribe so you
don't miss out.
(11:57):
On our next video on electricianspecific marketing strategies.
Until next time
Hey there, Leonard Parker here from Destiny
Marketing Solutions.
You know what keeps me up atnight?
Seeing har working electricianslike yourself, generating
quality leads, and then watchingthose leads disappear into
dinner.
It's like throwing moneystraight into your service panel
and watching them burst intoflames.
If you're bringing in at least$200,000 a year, but still
(00:22):
experiencing those feast orfamine cycles, stick around.
I'm gonna show you exactly howto stop leads from going cold,
and I promise an expert tip atthe end that most electricians
completely miss, but couldinstantly improve your
conversion rates by 30%.
Remember when that hotlycontacted you last week and now
(00:43):
they're ghosting you?
Yeah.
That's what we're gonna fixtoday.
Let's face the facts.
You didn't become an electricianbecause you love marketing.
You became an electricianbecause you're good with your
hands, you understand electricalsystems, and quite frankly, you
enjoy the work.
But here's the painful truththat most marketing agencies
won't tell you.
(01:04):
Generating leads is only halfthe battle and it's the easier
half.
You're liter, literally payinggood money to generate leads and
then ghosting them like you,like a bad tender date.
And while you're busy under ahouse or in a panel, you're
competitors are respondingfaster and getting the job.
(01:25):
All that marketing spincompletely flushed down the
drain.
The first electrician to respondusually wins are you letting
someone else take your customer?
But it gets worse.
You're just not losing one job.
You are losing the entirereferral chain that follows
those code leads.
Don't circle back.
When they're ready, they simplydisappear.
(01:47):
And here's something that mightsting a bit.
Every hour you delay followingup drops your close rate.
The longer you wait, the moreprice sensitive customers
become.
They start shopping aroundcomparing quotes, and suddenly
your expertise matters less thanyour price.
Every hour of delay doesn't justreduce your chance of closing.
(02:09):
It makes you look second rate ina first rate industry.
If I ask 10 electrical concontractors about their follow
up system, nine would saysomething like, we just try to
call them back when we can.
I.
That's not a system.
That's a hope, and hope isn't afollow up strategy.
(02:31):
Systems are right now.
Your leads are sitting ininboxes.
Voicemails are worse.
Excel sheets with no automation,no cadence, and zero
accountability isn't any wonderwhy they're going cold.
Here's the good news.
The bar is so incredibly lowthat you can practically trip
(02:53):
over it.
Most of your competitors don'tfollow up at all past the first
call.
You can stand out dramaticallyjust by being consistent and
responsive.
Fast follow up feels like greatcustomer service even before the
job begins.
You don't need to be amazing atfollow up.
You just need to be better thantotally absent, and I'm going to
(03:14):
show you exactly how to do that.
Did you know that respondingwithin five minutes makes you
nine times more likely toconvert a lead?
Nine times automated texts orcall services can buy you
critical time where you're on ajob site.
Even a simple thanks forreaching out.
(03:34):
What's the best time to chat?
Text can keep that lead warmuntil you're available.
Remember this, the faster yourespond, the less you have to
sell.
Speed itself becomes acompetitive advantage.
Now, here's where we gettactical.
You need to automate your firstthree touches with every lead
(03:55):
set up, auto, text, or emailreplies, or every new lead that
comes in.
Send a calendar booking link toreduce the back and forth.
Drop your reviews on a FAQ pagein your response to build
instant credibility and create atwo day follow up, what we call
a marketing a drip.
That handles come in objectobjections before they arise.
(04:17):
Don't worry that automationfills code.
It's not code.
It's consistent.
And consistency closes deals Forthose of you watching who are
constantly in the field andcan't answer calls promptly,
services like Ruby smith.ai ornexa can be game changers.
(04:38):
They answer professionally 24 7.
Qualify leads, scheduleappointments and route urgent
calls to you or the appropriateteam member when needed.
Think about it.
How many leads are you losingwhile you're under a house or in
a panel, or better yet, whileyou're asleep, if you can't
answer the phone, make suresomeone else does.
(05:00):
Now it's time to build a realstandard operating procedure for
follow up.
Define exactly how many touchesyou'll make.
Typical or three to five, definehow many days or weeks for that
follow up and which channelsyou're going to use.
I suggest mixing up yourapproach.
(05:20):
So using calls, text messages,and emails, implement a proper
customer relationship managementsoftware like jobber, go high
level, or HubSpot to trackeverything.
And here's a crucial point,assign follow up to specific
team members.
So in other words, you wannaassign owners for those leads.
(05:41):
And ideally these would be teammembers who maybe they're not
spending as much time on a jobsite, so they'll have more
availability to chat with thatprospect to answer their
questions, and really give themthat personal touch to help them
become a closed project.
A system that lives in your headwill die in the chaos of the
(06:02):
day.
So just remember that.
So just make sure that youactually not only think of the
system, but implement it as someway in your business.
Let me share a follow-up cadencethat actually works for
electricians.
So the day of the lead, so theyfill out your form and give you
a call.
(06:22):
You want to respond with aninstant auto text or call if
you're not able to answer thephone.
Or reply to that message rightaway the next day, consider a
personal follow up with an emailwith credibility assets.
So this is where you might wantto include, some content about
your recent projects, maybe anyawards or, certifications that
(06:46):
your team has, and anythingthat's really gonna start
building our relationship andpositions you as an expert for
their specific need.
Give it two days and you wannahave a still interested soft
check-in.
And then for the final reminder,or what we call a closing the
loop message, you wanna pushthat a week out.
(07:07):
So this is just one example.
You, depending on the nature ofthe service, you may want to
truncate this to maybe only afew days, especially if it's an
emergency.
Service or if it's somethingthat's a higher price point and
likely will take more time tomake a decision.
This, maybe you want to stretchthis out for longer than a week.
(07:30):
So you have to consider thetypes of projects, the types of
opportunities that come in, andthen rearrange your follow-up
sequence accordingly.
Most leads don't convert becausethey weren't worked.
They not because they weren'tinterested, or lemme say that
again.
Most leads don't convert becausethey weren't worked, not because
(07:52):
they weren't interested.
Your persistence shows yourprofessionalism and for, you
don't have to be all buttoned upwith this, I like to have some
fun with the follow up messages,especially when a league goes
cold.
Incorporate some sense of humorsome fun in it just to get them
more engaged.
So here's an example of aneffective.
(08:13):
Close the loop message that genhas generated some tremendous
results for our clients.
And before I forget, shout outto Brad Hubner over at the
Hammer and Grind podcast forinspiration for this close the
loop message, so you can dosomething like, hi, first name,
haven't heard back from you.
Just checking in, let me knowwhich of these sounds right.
(08:35):
So you can give them a fewoptions.
And then option one, you'restill interested, but life
happened.
No judgment.
Option two.
You went with another company orsomeone else and I should stop
texting like a crazy ex.
And then option three, you'vebeen trapped under a rock and
need help, not only nine.
One one.
So the point here is that youwant to get their attention,
give them, some engagement, areason to respond to your
(08:59):
message.
And you can close it out withsomething soft like no pressure.
Just wanted to make sure I don'tleave you hanging or keep
bugging you.
This isn't just about follow uptactics, it's about building a
system.
Our full circuit growth methodconnects traffic trust and
timely follow up into one systemthat closes more jobs with less
(09:21):
effort.
Lead generation while follow upis like fishing.
While at a net you might get abike, but you'll never bring it
home.
Remember, the best marketing inthe world won't matter if no
one.
From your team or you calls themback if you're serious about
fixing your lead flow issues.
Here's what we offer.
We review how fast, consistent,and effective your follow-up is.
(09:46):
We identify where leads areleaking out of your sales
process.
We audit your tools, youroperating procedures, and
messaging.
We recommend automation optionsor staffing or training
improvements or opportunities,and we provide a clear follow-up
system.
You or your team can run.
You're not short on leads,you're short on systems that can
(10:08):
close them.
Let's patch the hold in yoursales pipeline.
You've already paid for leads,whether it's you're running paid
ads or you're doing SEO or.
Some marketing efforts offline.
Let's make sure that you'rekeeping those leads at least to
where you can n nurture them.
Book your full circuit growthaudit today and we'll help you
(10:29):
build a follow-up system thatturns code leads into high jobs.
You can visit our website,destiny marketing solutions.com.
Or call the number here on thescreen to schedule.
We're based in Houston, but weserve electricians nationwide.
Keep those connections fromsorting out because in the
electric business, people followproper follow up is the best
(10:51):
conductivity you can build.
Until next time, this is LeonardParker reminding you the work
doesn't complete the circuituntil the follow up closes the
deal.
Stay energized and before Iexit.
I promise an expert tip, andthat's why I'm going to deliver.
So send a 32nd selfie videoexplaining who you are.
(11:13):
Who your team is and what toexpect with your first response
to lead.
So after they have initiated thecontact, you can have this
automated to where you have alink to the video that you
prerecorded, and it can just beyou on a phone, on a selfie
doing a selfie video for 30seconds or so.
And this simple addition canbuild instant trust and puts a
(11:36):
face to your brand.
It can be reused across dozensof leads and combined with a
booking link and testimonial formaximum impact.
People don't ghost people.
They ghost faceless businesses.
So put a face to your name andwatch your response rates climb.
If you like this tip, hit thatlike button and subscribe so you
don't miss out.
(11:57):
On our next video on electricianspecific marketing strategies.
Until next time
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