August 20, 2025 • 20 mins
Electricians wouldn’t wire a panel with disconnected circuits—so why are your marketing channels working in isolation? In this episode of The eMobility Marketing Blueprint, Leonard Parker exposes how fragmented marketing efforts are silently draining your budget and killing your conversion rates.
From mismatched messaging to missed follow-ups, Leonard shares how to create a seamless customer journey by aligning your ads, website, CRM, and even offline efforts like truck wraps and flyers. Discover how integrated tools, automation, and a clear marketing funnel can turn overlooked leads into booked appointments.
Stay tuned to the end for a pro tip that will help you visualize and fix every “leak” in your funnel using a simple tool that could double your ROI without spending a dime more on ads.
🎧 If you're done guessing and ready to wire your marketing like a master electrician, hit play now—and subscribe for more episodes that turn strategy into systems.
Read the blog article: https://destinymarketingsolutions.com/electrician/channel-integration
Watch the video: https://youtu.be/AcEcZrHRKK8
Destiny Marketing Solutions specializes in marketing for electricians. Trusted by electrical contractors across the U.S., we help electricians grow through digital marketing—local SEO, local service ads, Google Ads, content, and automation.
🌐 Connect with Destiny Marketing Solutions
Website: https://destinymarketingsolutions.com/electrician
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Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Leonard Parker (00:00):
Ever notice how electricians can seamlessly
connect complex circuits thatpower entire buildings, but
somehow can't get their Facebookpage to talk to their website?
I'm Leonard Parker, founder ofDestiny Marketing Solutions, and
today we're going to diagnose aproblem I see in nearly every
electrical business making over$200,000 a year.
(00:22):
Your marketing channels areworking against each other
instead of for you.
By the end of this video, you'llunderstand exactly why your
different platforms need to workas a unified system.
Just like you'll never wire ahouse with circuits that don't
connect to the panel, I'll evenshare an expert tip at the end
that could literally double yourconversion rates overnight.
(00:45):
So if you're tired of pouringmoney into marketing that feels
like it's leaking everywhere,stick with me.
It's time to stop the marketingmayhem.
Here's what I see happening withelectrical businesses
everywhere.
You're running Google ads,posting on Facebook building
websites, but none of thesechannels talk to each other.
(01:08):
It's like having threeapprentices who never
communicate about what they'reworking on.
Your customers get mixedmessages across platforms which
kills trust and momentum.
Think about it.
If your website says youspecialize in high end
residential work, but yourGoogle ads push commercial
lighting retrofits, customersget confused and confused.
(01:32):
Customers don't call or makebuying decisions.
Meanwhile.
Leads are falling through thecracks due to lack of
integration.
That form filled from yourwebsite, it's sitting in an
email inbox.
Nobody checked that missed callfrom your Google ad.
No one followed up.
There's no unified tracking, soyou have no idea which marketing
(01:53):
dollars are actually working.
You're essentially gambling withyour marketing budget.
The result, you're spending moreto get less.
I was just working with anelectrical company in Dallas
that was spending.
400, 4,005,$4,500 a month onmarketing across five different
platforms.
When we trace their actual bookjobs back to sources, they
(02:17):
discovered 62% of their budgetwas producing zero results.
Here's the key takeaway.
Disconnected marketing.
It's like having a junction boxof loose wires.
It's just asking for shorts,outages, and eventually a fire.
Let's talk about what happenswhen your marketing actually
(02:39):
presents a unified front.
First, you need to use the samevisuals, voice, and offers
across platforms.
Your truck wrap, business cards,website and ads should look like
they belong to the same company.
This isn't just aesthetics, it'spsychology.
(02:59):
The human brain cravesconsistency and gets suspicious
when things don't match.
Make sure to align yourheadlines, calls to actions and
service descriptions.
If your Google ad says, same dayservice, your landing page.
Better not say, schedule yourappointment within 48 hours.
This one's critical for localsearch.
(03:21):
Ensure your name, address, andphone number is 100% consistent
everywhere.
This is a topic I cover in aprevious video, so check out the
link in a V in the description.
If you want to learn more, evenminor differences like
Abbreviating Street, ST versusspelling it out can hurt your
(03:41):
rankings and confuse customers.
Your review ratings and socialproof should match across
Google, Yelp, and Facebook.
If you've got 50 reviews onGoogle, but zero elsewhere, it
looks suspicious to savvycustomers.
Remember, every platform shouldreinforce not contradict your
brand.
(04:01):
When everything aligns, youcreate what psychologists call
processing fluency.
It feels right to your potentialcustomers, even if they can't
articulate why.
When your message is aligned,customers trust and convert
faster.
In fact, consistent brandingacross platforms increases
revenue by an average of 23%.
(04:25):
That's like adding an extra dayto your work week while lifting
a finger.
Now let's get practical.
How do you actually make thesedifferent systems talk to each
other?
You can start by using a CRMlike Jobber or House Call Pro to
sync lead sources and automatefollow-ups.
These systems are designedspecifically for service
(04:47):
businesses and can track acustomer from first click to
final invoice, connect forms,calls, and chats with call
tracking and attribution.
Services like call rail or calltracking metrics can tell you
exactly which ad, keyword orpage generated each phone call
for the techies out there oryour tech savvy or if you have a
(05:10):
tech savvy person on your team,Zapier or Make can bridge gaps
between tools that don'tnaturally integrate.
Think of these as third partyconnectors.
They're think in the marketingworld, they're like the
electrical adapters.
So it can be very powerful ifyou.
Are okay with the ramp up timeof learning these tools set up
(05:32):
retargeting across platforms forvisitors who don't convert the
first time.
Fun fact for you, 97% of firsttime visitors to your site.
Don't take action immediately.
Retargeting brings them back andconverts at 10 times the rate of
initial visits.
Finally, automatically pushreviews and testimonials into
(05:55):
your email and ad funnels.
Nothing sells better than ahappy customer's words.
Your tools should work togetherlike your crew.
No dropped handoffs.
A master electrician would nevertolerate tools that don't work
together on a job site.
Why would you accept that inyour marketing?
I.
Let's address somethingimportant.
(06:16):
Not all leads come from onlinesources, your truck wraps, yard
signs, and any face-to-facenetworking that you may be doing
still matter.
The problem is most electricianstreat these as completely
separate from their digitalmarketing.
Start using QR codes on yourtrucks, yard signs, and even
invoices that link to quoteforms or review requests.
(06:39):
One electrical company I workwith here in Houston added QR
codes to their trucks and saw a34% increase in direct website
traffic in just one month.
Create flyers and leave behindwith unique landing pages.
Don't just hand out a card withyour homepage, URL.
Create special pages forspecific promotions or
(07:00):
neighborhoods you're targetingwhen you're at live events or
home shows.
Capture contact info and feed itdirectly into your CRM.
No more fishbowls full ofbusiness cards that nobody
enters into the system.
You can also use call only adsthat match your real world
signage.
If your truck has emergencyservice available and red text
(07:22):
your Google call Only ads shoulduse the same messaging.
Track everything using URLparameters.
I made a video on that topic aswell, so check it out in a video
description.
If you're interested in learningmore, you can use those UURL
parameters or printed codes.
Even traditional marketing canbe measured if you're smart
about it.
(07:43):
Offline leads are real money.
Treat them like digital leadsand track them too.
The average electrical businessleaves 22% of potential revenue
on the table by failing toconnect offline marketing to
their digital efforts.
Now let's talk about creating apath that leads customers from
awareness to booking, regardlessof where they first find you.
(08:07):
And share your Google Ads, yourGoogle business profile and
website, all point to oneanother.
This creates what marketers calla validation loop.
Customers see you in multipleplaces and subconsciously think.
These guys must be legit.
Your email signature should linkto your site and review
profiles.
This subtle touch makes everycommunication and opportunity
(08:30):
for deeper engagement.
Use the same promotion acrossevery channel at once.
If you're running a generatorinstallation special, it should
be on your website, your socialmedia channels, your email
newsletter if you have one.
And you should also be runningGoogle Ads for that special.
This creates a surround soundeffect that's hard to ignore.
(08:53):
Don't just drive traffic, driveaction with matching calls to
action.
Every touchpoint should have aclear, consistent next step.
Map out a full funnel experiencefrom add to book job.
What exactly happens whensomeone clicks your ad?
Where do they go next?
Then what if you can't answerthese questions?
(09:14):
You don't have a system.
You have hope, and hope isn't astrategy.
Leads convert when everytouchpoint feels like part of
the same story.
If you're like most electricalbusinesses, smoothing out this
journey alone can increaseconversions from your digital
marketing efforts by 35 to 50%without spending an extra dime
(09:35):
on ads.
Your CRM, it just isn't just adigital Rolodex.
It should be the command centerof your entire marketing
operation.
Tag every lead by source forproper attribution.
When someone asks, where didthis lead come from?
The answer should never be.
I think they found us onlinebuild follow up sequences based
(09:58):
on lead type and urgency.
An emergency service requestneeds a different response than
someone looking for a quote on apanel upgrade schedule.
Automated reminders, reviewrequests, and no-show
follow-ups.
The system should ping you whenit's time to check in on that
big commercial quote you sentlast week.
(10:19):
Identify your highest RROIchannels with reporting
dashboards.
Know exactly what each marketingdollar is returning so you can
double down on what works.
Use this data to inform budgetallocation.
Stop guessing where to spin,but, and let the numbers tell
you.
The average electrical businessis making decisions based on gut
(10:41):
filling rather than data, whichis like trying to diagnose
electrical problem while using amultimeter.
Let's be honest, you probablydon't need more leads.
You need to stop losing the onesyou're already paying for.
Every day potential customersslip through to cracks.
Leads call, but don't get afollow up.
They're gone form fills withoutconfirmation.
(11:02):
Emails feel like they've beenghosted, quotes sent, but never
follow up.
Might as well be thrown in.
The trash use triggers toautomate handoffs and reminders.
When a lead comes in, yoursystem should automatically
notify the right person.
Then remind them if they haven'ttaken action.
Take some time to map every leakin your funnel and patch it with
(11:25):
a system.
One electrical business I workedwith discovered they were losing
42 40 2% of leads simply becausecalls during lunch breaks
weren't being returned promptly.
A simple system fixed doubledtheir effective marketing ROI
overnight.
You don't need more leads.
You need to stop losing the onesyou already pay for.
(11:47):
Most electrical businesses areoperating at 50 to 60%
efficiency with their leadhandling.
Imagine what doubling that woulddo for your bottom line without
spending another cent onadvertising.
Moving on to our full circuitgrowth method, and this is where
all comps together.
We don't just run ads, weengineer a system.
(12:09):
This method connects your site,ad forms, phone calls, reviews,
CRM and retargeting.
So every platform feeds the nextI.
No gaps, no silos.
Just book jobs.
Think about it like wiring asmart home.
Each component needs tocommunicate with the others to
create a functioning system.
Your marketing should work thesame way.
(12:32):
Our full circuit growth methodtakes you from a lack of
qualified leads all the way toyour dream outcome through
systematic steps.
First, getting found by theright clients.
Two.
Converting more leads intoprojects.
Third, knowing what's workingand what's not.
And fourth, achieving yourbusiness goals.
(12:52):
Here's the truth, most marketerswon't tell you if your marketing
isn't working together.
It's working against you.
You're not just missingopportunities.
You're actively creatingconfusion and friction in your
sales process.
Are you ready to find and fixthe disconnects in your
marketing?
Let's talk about how we identifythe problems first.
(13:12):
Our full circuit growth auditchecks if your platforms
actually talk to each other.
Or if they're working alone.
We evaluate whether form fillstrigger automated follow-up
sequences or disappear into thevoid.
We confirm if ad landing pagesmatch search intent because
sending someone who searchesemergency electrician to your
(13:33):
general services page is likeanswering a 2:00 AM emergency
call with.
We'll get back to you next week.
We'll analyze your CRM setup forlead tracking and follow up
logic.
Most electrical businesses areusing less than 30% of their
CRMs capabilities.
Are you paying all of that moneyif you're not getting all of the
(13:53):
benefit?
Think about that.
Most importantly, we identifywhat's leaking and how to fix it
fast.
We're not interested in monthlong studies.
We want actionable insights youcan implement immediately.
Our audit finds the dead zonesin your marketing and gives you
a real growth plan.
Not just a report that gathersdigital dust here at Destiny.
(14:19):
Destiny Marketing Solutions, wehelp electricians unify their
marketing systems so they bookmore, work more consistently.
If what I've shared todayresonates with you, I would like
to offer you a full circuitgrowth audit.
This isn't just some automatedreport that we stick in some
software.
It's a per personalized analysisof your current marketing
(14:40):
ecosystem.
You can book through our websiteor schedule directly using a
link here on a screen.
Also drop it here in a videodescription.
If you prefer to talk to a humanfirst, our phone number is there
too.
We're based in Houston, but weserve clients nationwide.
No matter where you are.
If you're an electrical businessdoing at least$200,000 in annual
(15:02):
revenue, we can help you createa system that generates
consistent qualified leads.
Remember this, you don't needmore platforms.
You need one plan that makesthem all work.
Like a master electriciancreates one system that powers
everything in the building.
If you found value in thisvideo, hit the like button and
(15:23):
subscribe to our channel formore content, specifically
created for electricalbusinesses.
Comment below with your biggestmarketing integration challenge.
I personally read every comment.
Now finally, as promise.
Here's the expert tip that cantransform your marketing
overnight.
Build a master marketing flowmap.
(15:44):
Create a visual map of how acode lead becomes a paying
customer.
Include each channel ad landingpage form CRM, follow up and
review requests.
This isn't some abstractexercise.
This is the blueprint for yourmarketing system.
Assign one automation or handoffat every step.
(16:06):
Each transition should have aclear owner or an automated
process.
Use tools like Funnelly orWhimsical to lay it out clearly.
There's other tools out there,but those are my go-tos.
These visual tools help you seegaps you've missed in a
spreadsheet.
Revisit the monthly, the flowmonthly to fixed gaps and test
(16:27):
improvements.
Your marketing system shouldconstantly involve, just like
your electrical knowledge does.
The key takeaway here is thatthis is the most important line
in the entire presentation, keepthis in mind.
If you can't draw your funnel,you don't have one.
You have random sporadicmarketing activities, not a
system in electrical business.
(16:48):
Systems beat luck every time.
And before I close out thisvideo, I'm gonna share here on
my screen a quick example of ahigh level digital marketing
process map and don't feel theneed.
If you don't want to do thisdigitally, just take a piece of
paper and map this out.
But you can see here on myscreen, we have our different
(17:09):
sources.
So we have our co lead, our coprospect, we have them.
Whether it's Facebook or GoogleAds or LinkedIn ads, we have
them going into our funnel andthen here at the funnel, we're
driving them to a lead magnetpage.
So that could be a educationalresource from home for
homeowners, for example.
(17:30):
And let's say they download thatlead magnet, then we'll have
something triggered where we.
Follow up.
So that could be a follow upemail, follow up call.
It really depends on theirurgency.
Let's say if they don't downloadthe lead magnet, then we'll run
what's called remarketing ads.
So I.
If they land on our site, weknow they're interested in this
(17:52):
topic.
They've clicked the ad about thetopic and they've landed on the
page about the topic.
But they didn't download thelead magnet, so now we're going
to retarget them with ads so westay top of mind.
Maybe they got busy.
Maybe I.
Something caught their attentionand they have to, they never
were able to download.
And then I won't go into detail.
(18:12):
There are different remarketingtactics and strategies, but the
idea here is that you want tohave a mapped funnel and you
want to have that either writtendown or somewhere digitally so
that where the leaks are, andthen you can fix them with
assigning a particular task orrole to someone on your team or
(18:33):
figuring out an automation tobridge that gap.
Now, I also wanted to call outwhen someone drives, when you
drive traffic from an ad orreally any source.
The most valuable asset that youcan have in marketing is their
contact information, so theirphone number, email, and so
(18:55):
forth.
And ultimately the goal is toget them to download that lead
magnet, that educationalresource.
And once you have that, you cancontinue to market to them.
With email, you can give them aphone call.
Maybe you're running a seasonalpromotion.
You can continue to conductthese marketing activities until
they unsubscribe or haveexplicitly stated that they're
(19:17):
no longer interested.
So always think about.
And this really focuses onnon-emergency services, But
could also include emergencyservices as well in certain
circumstances.
But if they're not calling foran emergency, think about how
you can get their contactinformation because you, once
you have that first party data,you don't necessarily have to
(19:39):
rely on.
Different ad systems or thirdparty networks, you have that
sitting somewhere in yourcustomer or prospect database.
And so to close out thispresentation, I'm Leonard Parker
helping you connect the circuitsin your marketing.
Remember, integration isn't justa technical term.
(20:00):
It's where the real power withyour marketing happens.
See you in the next video.
Ever notice how electricians can seamlessly
connect complex circuits thatpower entire buildings, but
somehow can't get their Facebookpage to talk to their website?
I'm Leonard Parker, founder ofDestiny Marketing Solutions, and
today we're going to diagnose aproblem I see in nearly every
electrical business making over$200,000 a year.
(00:22):
Your marketing channels areworking against each other
instead of for you.
By the end of this video, you'llunderstand exactly why your
different platforms need to workas a unified system.
Just like you'll never wire ahouse with circuits that don't
connect to the panel, I'll evenshare an expert tip at the end
that could literally double yourconversion rates overnight.
(00:45):
So if you're tired of pouringmoney into marketing that feels
like it's leaking everywhere,stick with me.
It's time to stop the marketingmayhem.
Here's what I see happening withelectrical businesses
everywhere.
You're running Google ads,posting on Facebook building
websites, but none of thesechannels talk to each other.
(01:08):
It's like having threeapprentices who never
communicate about what they'reworking on.
Your customers get mixedmessages across platforms which
kills trust and momentum.
Think about it.
If your website says youspecialize in high end
residential work, but yourGoogle ads push commercial
lighting retrofits, customersget confused and confused.
(01:32):
Customers don't call or makebuying decisions.
Meanwhile.
Leads are falling through thecracks due to lack of
integration.
That form filled from yourwebsite, it's sitting in an
email inbox.
Nobody checked that missed callfrom your Google ad.
No one followed up.
There's no unified tracking, soyou have no idea which marketing
(01:53):
dollars are actually working.
You're essentially gambling withyour marketing budget.
The result, you're spending moreto get less.
I was just working with anelectrical company in Dallas
that was spending.
400, 4,005,$4,500 a month onmarketing across five different
platforms.
When we trace their actual bookjobs back to sources, they
(02:17):
discovered 62% of their budgetwas producing zero results.
Here's the key takeaway.
Disconnected marketing.
It's like having a junction boxof loose wires.
It's just asking for shorts,outages, and eventually a fire.
Let's talk about what happenswhen your marketing actually
(02:39):
presents a unified front.
First, you need to use the samevisuals, voice, and offers
across platforms.
Your truck wrap, business cards,website and ads should look like
they belong to the same company.
This isn't just aesthetics, it'spsychology.
(02:59):
The human brain cravesconsistency and gets suspicious
when things don't match.
Make sure to align yourheadlines, calls to actions and
service descriptions.
If your Google ad says, same dayservice, your landing page.
Better not say, schedule yourappointment within 48 hours.
This one's critical for localsearch.
(03:21):
Ensure your name, address, andphone number is 100% consistent
everywhere.
This is a topic I cover in aprevious video, so check out the
link in a V in the description.
If you want to learn more, evenminor differences like
Abbreviating Street, ST versusspelling it out can hurt your
(03:41):
rankings and confuse customers.
Your review ratings and socialproof should match across
Google, Yelp, and Facebook.
If you've got 50 reviews onGoogle, but zero elsewhere, it
looks suspicious to savvycustomers.
Remember, every platform shouldreinforce not contradict your
brand.
(04:01):
When everything aligns, youcreate what psychologists call
processing fluency.
It feels right to your potentialcustomers, even if they can't
articulate why.
When your message is aligned,customers trust and convert
faster.
In fact, consistent brandingacross platforms increases
revenue by an average of 23%.
(04:25):
That's like adding an extra dayto your work week while lifting
a finger.
Now let's get practical.
How do you actually make thesedifferent systems talk to each
other?
You can start by using a CRMlike Jobber or House Call Pro to
sync lead sources and automatefollow-ups.
These systems are designedspecifically for service
(04:47):
businesses and can track acustomer from first click to
final invoice, connect forms,calls, and chats with call
tracking and attribution.
Services like call rail or calltracking metrics can tell you
exactly which ad, keyword orpage generated each phone call
for the techies out there oryour tech savvy or if you have a
(05:10):
tech savvy person on your team,Zapier or Make can bridge gaps
between tools that don'tnaturally integrate.
Think of these as third partyconnectors.
They're think in the marketingworld, they're like the
electrical adapters.
So it can be very powerful ifyou.
Are okay with the ramp up timeof learning these tools set up
(05:32):
retargeting across platforms forvisitors who don't convert the
first time.
Fun fact for you, 97% of firsttime visitors to your site.
Don't take action immediately.
Retargeting brings them back andconverts at 10 times the rate of
initial visits.
Finally, automatically pushreviews and testimonials into
(05:55):
your email and ad funnels.
Nothing sells better than ahappy customer's words.
Your tools should work togetherlike your crew.
No dropped handoffs.
A master electrician would nevertolerate tools that don't work
together on a job site.
Why would you accept that inyour marketing?
I.
Let's address somethingimportant.
(06:16):
Not all leads come from onlinesources, your truck wraps, yard
signs, and any face-to-facenetworking that you may be doing
still matter.
The problem is most electricianstreat these as completely
separate from their digitalmarketing.
Start using QR codes on yourtrucks, yard signs, and even
invoices that link to quoteforms or review requests.
(06:39):
One electrical company I workwith here in Houston added QR
codes to their trucks and saw a34% increase in direct website
traffic in just one month.
Create flyers and leave behindwith unique landing pages.
Don't just hand out a card withyour homepage, URL.
Create special pages forspecific promotions or
(07:00):
neighborhoods you're targetingwhen you're at live events or
home shows.
Capture contact info and feed itdirectly into your CRM.
No more fishbowls full ofbusiness cards that nobody
enters into the system.
You can also use call only adsthat match your real world
signage.
If your truck has emergencyservice available and red text
(07:22):
your Google call Only ads shoulduse the same messaging.
Track everything using URLparameters.
I made a video on that topic aswell, so check it out in a video
description.
If you're interested in learningmore, you can use those UURL
parameters or printed codes.
Even traditional marketing canbe measured if you're smart
about it.
(07:43):
Offline leads are real money.
Treat them like digital leadsand track them too.
The average electrical businessleaves 22% of potential revenue
on the table by failing toconnect offline marketing to
their digital efforts.
Now let's talk about creating apath that leads customers from
awareness to booking, regardlessof where they first find you.
(08:07):
And share your Google Ads, yourGoogle business profile and
website, all point to oneanother.
This creates what marketers calla validation loop.
Customers see you in multipleplaces and subconsciously think.
These guys must be legit.
Your email signature should linkto your site and review
profiles.
This subtle touch makes everycommunication and opportunity
(08:30):
for deeper engagement.
Use the same promotion acrossevery channel at once.
If you're running a generatorinstallation special, it should
be on your website, your socialmedia channels, your email
newsletter if you have one.
And you should also be runningGoogle Ads for that special.
This creates a surround soundeffect that's hard to ignore.
(08:53):
Don't just drive traffic, driveaction with matching calls to
action.
Every touchpoint should have aclear, consistent next step.
Map out a full funnel experiencefrom add to book job.
What exactly happens whensomeone clicks your ad?
Where do they go next?
Then what if you can't answerthese questions?
(09:14):
You don't have a system.
You have hope, and hope isn't astrategy.
Leads convert when everytouchpoint feels like part of
the same story.
If you're like most electricalbusinesses, smoothing out this
journey alone can increaseconversions from your digital
marketing efforts by 35 to 50%without spending an extra dime
(09:35):
on ads.
Your CRM, it just isn't just adigital Rolodex.
It should be the command centerof your entire marketing
operation.
Tag every lead by source forproper attribution.
When someone asks, where didthis lead come from?
The answer should never be.
I think they found us onlinebuild follow up sequences based
(09:58):
on lead type and urgency.
An emergency service requestneeds a different response than
someone looking for a quote on apanel upgrade schedule.
Automated reminders, reviewrequests, and no-show
follow-ups.
The system should ping you whenit's time to check in on that
big commercial quote you sentlast week.
(10:19):
Identify your highest RROIchannels with reporting
dashboards.
Know exactly what each marketingdollar is returning so you can
double down on what works.
Use this data to inform budgetallocation.
Stop guessing where to spin,but, and let the numbers tell
you.
The average electrical businessis making decisions based on gut
(10:41):
filling rather than data, whichis like trying to diagnose
electrical problem while using amultimeter.
Let's be honest, you probablydon't need more leads.
You need to stop losing the onesyou're already paying for.
Every day potential customersslip through to cracks.
Leads call, but don't get afollow up.
They're gone form fills withoutconfirmation.
(11:02):
Emails feel like they've beenghosted, quotes sent, but never
follow up.
Might as well be thrown in.
The trash use triggers toautomate handoffs and reminders.
When a lead comes in, yoursystem should automatically
notify the right person.
Then remind them if they haven'ttaken action.
Take some time to map every leakin your funnel and patch it with
(11:25):
a system.
One electrical business I workedwith discovered they were losing
42 40 2% of leads simply becausecalls during lunch breaks
weren't being returned promptly.
A simple system fixed doubledtheir effective marketing ROI
overnight.
You don't need more leads.
You need to stop losing the onesyou already pay for.
(11:47):
Most electrical businesses areoperating at 50 to 60%
efficiency with their leadhandling.
Imagine what doubling that woulddo for your bottom line without
spending another cent onadvertising.
Moving on to our full circuitgrowth method, and this is where
all comps together.
We don't just run ads, weengineer a system.
(12:09):
This method connects your site,ad forms, phone calls, reviews,
CRM and retargeting.
So every platform feeds the nextI.
No gaps, no silos.
Just book jobs.
Think about it like wiring asmart home.
Each component needs tocommunicate with the others to
create a functioning system.
Your marketing should work thesame way.
(12:32):
Our full circuit growth methodtakes you from a lack of
qualified leads all the way toyour dream outcome through
systematic steps.
First, getting found by theright clients.
Two.
Converting more leads intoprojects.
Third, knowing what's workingand what's not.
And fourth, achieving yourbusiness goals.
(12:52):
Here's the truth, most marketerswon't tell you if your marketing
isn't working together.
It's working against you.
You're not just missingopportunities.
You're actively creatingconfusion and friction in your
sales process.
Are you ready to find and fixthe disconnects in your
marketing?
Let's talk about how we identifythe problems first.
(13:12):
Our full circuit growth auditchecks if your platforms
actually talk to each other.
Or if they're working alone.
We evaluate whether form fillstrigger automated follow-up
sequences or disappear into thevoid.
We confirm if ad landing pagesmatch search intent because
sending someone who searchesemergency electrician to your
(13:33):
general services page is likeanswering a 2:00 AM emergency
call with.
We'll get back to you next week.
We'll analyze your CRM setup forlead tracking and follow up
logic.
Most electrical businesses areusing less than 30% of their
CRMs capabilities.
Are you paying all of that moneyif you're not getting all of the
(13:53):
benefit?
Think about that.
Most importantly, we identifywhat's leaking and how to fix it
fast.
We're not interested in monthlong studies.
We want actionable insights youcan implement immediately.
Our audit finds the dead zonesin your marketing and gives you
a real growth plan.
Not just a report that gathersdigital dust here at Destiny.
(14:19):
Destiny Marketing Solutions, wehelp electricians unify their
marketing systems so they bookmore, work more consistently.
If what I've shared todayresonates with you, I would like
to offer you a full circuitgrowth audit.
This isn't just some automatedreport that we stick in some
software.
It's a per personalized analysisof your current marketing
(14:40):
ecosystem.
You can book through our websiteor schedule directly using a
link here on a screen.
Also drop it here in a videodescription.
If you prefer to talk to a humanfirst, our phone number is there
too.
We're based in Houston, but weserve clients nationwide.
No matter where you are.
If you're an electrical businessdoing at least$200,000 in annual
(15:02):
revenue, we can help you createa system that generates
consistent qualified leads.
Remember this, you don't needmore platforms.
You need one plan that makesthem all work.
Like a master electriciancreates one system that powers
everything in the building.
If you found value in thisvideo, hit the like button and
(15:23):
subscribe to our channel formore content, specifically
created for electricalbusinesses.
Comment below with your biggestmarketing integration challenge.
I personally read every comment.
Now finally, as promise.
Here's the expert tip that cantransform your marketing
overnight.
Build a master marketing flowmap.
(15:44):
Create a visual map of how acode lead becomes a paying
customer.
Include each channel ad landingpage form CRM, follow up and
review requests.
This isn't some abstractexercise.
This is the blueprint for yourmarketing system.
Assign one automation or handoffat every step.
(16:06):
Each transition should have aclear owner or an automated
process.
Use tools like Funnelly orWhimsical to lay it out clearly.
There's other tools out there,but those are my go-tos.
These visual tools help you seegaps you've missed in a
spreadsheet.
Revisit the monthly, the flowmonthly to fixed gaps and test
(16:27):
improvements.
Your marketing system shouldconstantly involve, just like
your electrical knowledge does.
The key takeaway here is thatthis is the most important line
in the entire presentation, keepthis in mind.
If you can't draw your funnel,you don't have one.
You have random sporadicmarketing activities, not a
system in electrical business.
(16:48):
Systems beat luck every time.
And before I close out thisvideo, I'm gonna share here on
my screen a quick example of ahigh level digital marketing
process map and don't feel theneed.
If you don't want to do thisdigitally, just take a piece of
paper and map this out.
But you can see here on myscreen, we have our different
(17:09):
sources.
So we have our co lead, our coprospect, we have them.
Whether it's Facebook or GoogleAds or LinkedIn ads, we have
them going into our funnel andthen here at the funnel, we're
driving them to a lead magnetpage.
So that could be a educationalresource from home for
homeowners, for example.
(17:30):
And let's say they download thatlead magnet, then we'll have
something triggered where we.
Follow up.
So that could be a follow upemail, follow up call.
It really depends on theirurgency.
Let's say if they don't downloadthe lead magnet, then we'll run
what's called remarketing ads.
So I.
If they land on our site, weknow they're interested in this
(17:52):
topic.
They've clicked the ad about thetopic and they've landed on the
page about the topic.
But they didn't download thelead magnet, so now we're going
to retarget them with ads so westay top of mind.
Maybe they got busy.
Maybe I.
Something caught their attentionand they have to, they never
were able to download.
And then I won't go into detail.
(18:12):
There are different remarketingtactics and strategies, but the
idea here is that you want tohave a mapped funnel and you
want to have that either writtendown or somewhere digitally so
that where the leaks are, andthen you can fix them with
assigning a particular task orrole to someone on your team or
(18:33):
figuring out an automation tobridge that gap.
Now, I also wanted to call outwhen someone drives, when you
drive traffic from an ad orreally any source.
The most valuable asset that youcan have in marketing is their
contact information, so theirphone number, email, and so
(18:55):
forth.
And ultimately the goal is toget them to download that lead
magnet, that educationalresource.
And once you have that, you cancontinue to market to them.
With email, you can give them aphone call.
Maybe you're running a seasonalpromotion.
You can continue to conductthese marketing activities until
they unsubscribe or haveexplicitly stated that they're
(19:17):
no longer interested.
So always think about.
And this really focuses onnon-emergency services, But
could also include emergencyservices as well in certain
circumstances.
But if they're not calling foran emergency, think about how
you can get their contactinformation because you, once
you have that first party data,you don't necessarily have to
(19:39):
rely on.
Different ad systems or thirdparty networks, you have that
sitting somewhere in yourcustomer or prospect database.
And so to close out thispresentation, I'm Leonard Parker
helping you connect the circuitsin your marketing.
Remember, integration isn't justa technical term.
(20:00):
It's where the real power withyour marketing happens.
See you in the next video.
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