September 18, 2025 • 16 mins
Still getting leads from 50 miles outside your service area? That’s not just annoying—it’s draining your time, budget, and sanity. In this episode of The eMobility Marketing Blueprint, Leonard Parker breaks down how electricians can stop wasting money on out-of-area leads and take back control of their local marketing.
Learn how to fine-tune your ad targeting, filter your lead forms, automate service zone rules, and even turn bad leads into referral revenue. Leonard also explains how strategic expansion and smarter routing systems can help electricians grow without burning out.
Stick around for his expert tip at the end: a simple monetization system that transforms out-of-area leads from frustrating noise into passive income.
🎧 Subscribe for weekly strategies that help electricians attract the right leads, cut waste, and scale profitably—one connection at a time.
Read the blog: https://destinymarketingsolutions.com/electrician/leads-outside-service-area
Watch the video: https://youtu.be/ZE9f5D8MNPw
Destiny Marketing Solutions specializes in marketing for electricians. Trusted by electrical contractors across the U.S., we help electricians grow through digital marketing—local SEO, local service ads, Google Ads, content, and automation.
🌐 Connect with Destiny Marketing Solutions
Website: https://destinymarketingsolutions.com/electrician
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Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Leonard Parker's video rec (00:00):
Ever wonder why you keep getting
calls from people more than 50miles away?
Hey, can you fix my outlet?
Sure.
Lemme just teleport there realquick.
Welcome fellow Electric Pros.
I'm Leonard Parker from DestinyMarketing Solutions.
For years we've been helpingelectrical businesses like yours
stop wasting money on leads thatare buy as useful as a chocolate
(00:22):
screwdriver.
If your business is doing atleast$200,000 annually, but
you're still burning cash onleads from places you don't even
service.
Stick around.
By the end of this video, you'llhave a complete system for
addressing this problem.
Plus, I'll share an expert tipthat most electricians never
consider that can actually turnthose bad leads into a revenue
(00:44):
stream.
Before we dive in, if you'regetting value from this, hit
that subscribe button fasterthan you'll respond to an
emergency call.
With that shocking introductionout of the way, let's get wired
in.
Let's talk about why thishappens in the first place.
First running ads while tightlocation settings is basically
(01:05):
saying, call me from anywhere,which is great if you've got a
teleportation device.
Not so great.
If you're an actual human with aservice van.
Second most lead gen formsplatforms honestly don't care if
the lead is junk.
They get paid either way.
I had one client who wasspending 3000 a month on home
(01:25):
advisor, and literally 40% ofhis leads were from counties.
He explicitly told them hedoesn't service, but they kept
charging him anyway.
Third, customers often searchgenerically or on the behalf of
others.
Someone in Miami searches bestelectrician.
For my mom in Tampa, and boom,you're getting calls from 250
(01:49):
miles away.
Fourth, Google's location datais often flat out wrong by up to
10 miles in dense urban areas.
That's the difference between aprofitable job and burning an
hour in traffic each way.
Finally, all this adds up to youwasting time, money, and
patience.
(02:10):
Which aren't exactly renewableresources in this business.
The hard truth is that mostelectricians are overspending on
leads they can't or won't serve.
And tight targeting is yourfirst line of defense.
Now let's talk dollars andcents.
What's the real cost here?
We're looking at$20$50,sometimes 100 plus dollars per
(02:35):
lead, that you can't do anythingwith one client.
Was paying$86 per lead onaverage through a platform that
was sending him about 30% of outarea leads.
That's over$1,500 a month goingstraight down the drain, but the
money is just part of it.
There's also the time loss.
(02:56):
Chasing these tire kickersoutside your service zone, your
office staff calling them back,qualifying them only to find out
they're in Narnia or somewhere.
Somewhere else that you can'treach.
Then you've got disputes withGoogle, LLSA or Angie that lead
to headaches and zero ROI Googlemight eventually credit you for
an out of area lead, but theymake you jump through more hoops
(03:19):
than a circus dog.
Meanwhile, you're missingopportunities in your actual
service area while you're stuck.
Screening junk leads everyminute spent on a lead, you
can't service is a minute notspent on someone.
Who could have been a betterlifetime customer?
And let's be honest, thefrustration alone makes many
(03:40):
electricians just quit platformsthat could actually work if they
were set up property out of arealease.
Don't just waste money.
They eat your time andabsolutely murder your close
rates, let alone your marketingbudget.
Now that I have to press you abit, let's fix the problem
starting with your digitaltargeting.
(04:00):
First, you want to use Radiustargeting and Google Ads, not
Broad City match.
I can't tell you how manyelectricians I see targeting
Houston, Dallas, or other citieshere in Texas when what they
really mean is that they want totarget within 20 miles of their
office in Northwest Houston.
And you are, you can replacethat 20 miles with 50 miles if
(04:22):
that's what you're comfortableserving.
That's like using a shotgun whenyou need a sniper rifle.
And Facebook ads explicitlyexcludes zip codes outside your
zone.
Facebook lets you get granular,so get granular.
One client was targeting a 25mile radius, but getting leads
from 40 miles away until weadded exclusions.
(04:42):
Turn off broad match keywords,completely use phrase match or
exact match.
Only broad match for electricelectrician services will
trigger your ad for electricianservices in.
A completely different city,which is not what you're
wanting, that's not what you'rewant to spend your money on
explicitly Define zip codes inyour LSA settings.
(05:04):
Don't just say.
Dallas lists every single zipcode you actually service.
Yes, it takes longer to set up,but you'll thank me when those
credit card statements startcoming in.
Finally, set up exclusions basedon historical lead data.
If you keep getting calls from aspecific area you don't service
explicitly excluded.
(05:25):
And remember, precision beats,spray and prey every time.
Define your zone with surgicalprecision and let the platforms
do the filtering.
Let's automate this process soyou don't have to manually
expect every lead.
Start by adding zip code filtersto your website lead forms.
This is shockingly effective.
(05:47):
Simply add a required field.
I.
Asking for the zip code andprogram your form to show an
error message.
If it's outside your servicearea, it's like having your own
bouncer for your leads.
You can use tools like myservice area or similar to auto
block out of zone entries.
These tools can automaticallycross reference addresses
(06:08):
against your service map andstop bad leads before they even
hit your inbox.
Configure your CRM to flag orall to assign only serviceable
leads.
Most modern C CRMs let youservice set up workflows that
can all automatically tag leadsbased on geography.
Anything outside your zone getsflagged so your team doesn't
(06:30):
waste time on it.
Use dynamic routing in yourdispatch software to reject out
of range jobs.
Most field service platforms nowhave geo-fencing capabilities
and consider call tracking toanalyze bad lead sources.
If you discover, for example.
That 90% of your junk leads arecoming from Facebook you know
(06:51):
where to start making changes.
Automating this process not onlyprotects your team's time, it
preserves your sanity.
And in this business sanitymight be the most valuable
resource of all.
Now let's look at internaldiscipline, because sometimes
the problem is on your end.
First, define your service mapby zip or mileage.
(07:13):
Be specific.
We service within.
50 miles of our office, or wecover these 12 zip codes, have
it written down and posted whereeveryone can see it.
Train your staff to respondprofessionally with, sorry, we
don't service that area, buthere's a referral.
This script turns into, turns anegative into a positive, and
(07:33):
leaves a good impression.
Post service areas clearly onyour website and Google profile.
This helps filter out some badleads before they even contact
you.
If you occasionally makeexceptions.
Charge extra for out of rangejobs only when absolutely worth
it.
I know an electrician whocharges double his service call
(07:53):
fee for jobs outside its zoneand some customers are actually
willing to pay for it and.
God bless him if that's if he'ssuccessful that way.
Use this clarity to filter leadplatforms more effectively when
everyone in your organizationknows exactly where the
boundaries are, they make betterdecisions about which leads to
(08:14):
pursuit.
Internal discipline aroundgeography keeps your operations
team efficient and your budgetfocus.
Think of it as a boundary thatactually empowers rather than
limits you.
And here's where it getsinteresting.
What if those bad leads couldactually make you money?
(08:35):
Partner with electricians ortrades in other cities?
I.
I know it sounds crazy.
Partner with my competitors,that's what I'm telling you to
do.
But these aren't reallycompetitors if they're not
targeting the same service area.
Look at or discuss a five to 10%commission or set up a mutual
referral agreement.
I have one client who makesabout 2000 a month just from
(08:57):
referring out leads.
He can't service.
That's pure profit with zerolabor costs.
Have a trusted pros list readywhen you turn down jobs.
This makes you look professionaland helpful.
Even when saying no, maintaingoodwill and maybe get referrals
back your way.
What goes around comes around.
In this industry, I've seenthese relationships turn into
(09:17):
two-way streets, where bothbusinesses win.
This approach not only looksprofessional, but builds your
reputation as someone who'splugged into the industry.
Don't waste a bad lead.
Pass it on, and you might getsomething better in return.
It's like electrical recycling.
Now you might be wondering whatto do when you still get bad
(09:39):
leads, and let's be realistic.
No system is perfect.
You'll still get some bad leadsslipping through.
Here's your playbook for whenthat happens.
Always respond quickly andprofessionally.
Ghosting looks bad no matterwhat.
A simple.
We don't service your area, buthere's someone who does, takes
30 seconds and preserves yourreputation.
Use, use LS a's dispute processto get your money back.
(10:02):
Google will credit you for leadsoutside your service area if you
report them promptly.
And also be careful of to notspend too much time on the phone
with those leads that come toLSAs because that the longer you
spend on the call with them, themore difficult it will be to
dispute that charge.
Track patterns.
(10:23):
If one zip code keeps coming up,that's data you can use to
either exclude it moreaggressively or potentially
expand there.
Consider offering virtualconsultations if it's a fit.
Maybe you can't do the physicalwork, but you could do a paid
video call to help themtroubleshoot or scope the
project for someone local.
And finally flag problemplatforms that consistently send
(10:47):
bad leads.
Some lead sources just aren'tworth the hassle.
No system is perfect, but havinga playbook ready when junk leads
sneak in means you can handlethem smoothly while losing your
mind.
Maybe you want to expand and youwant to do so with these leads
you're getting outside of yourcurrent service area.
(11:10):
Expansion is great.
But make sure you do itstrategically.
Sometimes those out of arealeads are telling you something
important that there might be anopportunity in that market.
Start by analyzing which out ofarea zip codes are producing
consistent volume.
I.
Is there a pattern?
I had one client who keptgetting calls from a suburb,
suburb 65 miles away.
(11:32):
Turns out they were, there werehardly any electrical
competition there.
Test the waters with targetedads or temporary tech coverage.
With advertising, you can startwith a test budget so you don't
have to put in all your chips onthis new service area.
Before committing to a fullexpansion, dip your toe in the
water.
Consider setting up a satelliteoffice and new Google Business
(11:53):
profile for that zone.
You can't set up a GoogleBusiness profile when you have a
separate address, and this wouldbe the case.
This is a big step, but for someit's the right move.
Just make sure you expand withclear margin and resource
calculations.
Don't just follow the leadswhile doing the math.
The key is don't just say yes tojobs outside your area on a
(12:15):
whim.
Say Yes strategically.
When it makes business sense outof area, lead interest might be
a signal.
Just don't act well.
A plan, it's a differencebetween an impulsive decision
and a strategic business movewhen it comes to scaling local
leads while burning cash.
We believe in fixing thefoundation first.
(12:38):
You're targeting.
Your systems, your follow up,and only then do we focus on
growth.
This is what we call our fullcircuit growth method.
It's a step-by-step system thattakes you from having a lack of
qualified leads all the way toyour dream outcome, but
critically it doesn't skipsteps.
(12:58):
Most electricians want to jumpstraight to getting more leads,
but they haven't fixed thefundamental problems with their
existing lead flow.
That's like trying to fill abucket with a hole in it.
No matter how much water youpour in, you're still going to
lose most of it.
Instead, we focus on buildingsystems that deliver consistent
results first, getting found bythe right customers, then
(13:20):
converting those leads intoprojects.
Then measuring what's working,and finally scaling up to reach
your dream outcome for yourbusiness.
No gimmicks, just profitablemarketing, and this is marketing
that you as an electrician cantrust.
The goal is to build a leadsystem that scales and respects
your service area, becausethere's nothing worse than
(13:43):
growing a business on afoundation, a wasted time and
money.
So how do you get started?
It begins with an audit of yourcurrent system.
Our full circuit growth auditreviews your current lead
sources by zip code.
We literally map every leadyou've received in the last 90
days to see where the money'sgoing.
(14:03):
We identify waste from ads orplatforms generating bad leads.
Sometimes we find that up to 40%of a client's marketing budget,
yeah, just under half is beingwasted on these junk leads.
We audit your form filters, CRMrules and dispatch software to
find holes in your system.
(14:25):
Often the solution is a simpleconfiguration change that can
save thousands.
We analyze how out of area leadsare handled by your staff.
Are they following a protocol orare they winging it?
And finally, we explore referraloptions or geographic expansion
based on actual data, nothunches or guesswork.
(14:46):
A 30 minute audit can plug ahole that's draining thousands
from your bottom line.
This isn't theoretical.
We've seen electricians recover20 to 30% of their marketing
spin just by implementing thesefixes.
And here we are.
If you're still wasting time andmoney on leads, you can't
service, it's time to takeaction.
(15:07):
At Destiny Marketing Solutions,we help electricians stop
burning money on out of arealeads by tightening, targeting,
fixing form filters, andinstalling smarter routing
systems.
You can book your full circuitgrowth audit through our website
or schedule directly using alink in description.
We're based in Houston to serveelectrical businesses
(15:27):
nationwide.
Now, I promise you, an experttip.
So here it is.
If you're still gettingconsistent out of service area
leads, despite your bestefforts, set up a secondary
monetization system.
This isn't something, this issomething that almost no
electricians do, but it can turna problem into passive income.
(15:49):
Create a list of trustedelectricians in those areas
where you get frequent leads.
Set up a lead capture form thatautomatically redirects
inquiries to your referralpartners.
Charge a small fee for each leadyou pass on or trade favors.
Add tracking to see which zipcodes consistently generate on
serviceable leads.
(16:11):
And over time, you'll eitherexpand strategically into those
areas or earn passive incomefrom them.
Even bad leads can make youmoney if you stop treating them
like trash and build a plan.
That's a wrap on today's deepdive.
If you got value from this, makesure to hit that like button.
Subscribe for more content tohelp you spark growth in your
(16:34):
electrical business.
Remember, in electrical work andin marketing, you're only as
good as your connections, somake sure they're all properly
grounded in reality.
Take control, take back controlof your lead flow.
Only pay for the leads youactually want.
Until next time, this is LeonardParker saying, stay current my
friends.
Ever wonder why you keep getting
calls from people more than 50miles away?
Hey, can you fix my outlet?
Sure.
Lemme just teleport there realquick.
Welcome fellow Electric Pros.
I'm Leonard Parker from DestinyMarketing Solutions.
For years we've been helpingelectrical businesses like yours
stop wasting money on leads thatare buy as useful as a chocolate
(00:22):
screwdriver.
If your business is doing atleast$200,000 annually, but
you're still burning cash onleads from places you don't even
service.
Stick around.
By the end of this video, you'llhave a complete system for
addressing this problem.
Plus, I'll share an expert tipthat most electricians never
consider that can actually turnthose bad leads into a revenue
(00:44):
stream.
Before we dive in, if you'regetting value from this, hit
that subscribe button fasterthan you'll respond to an
emergency call.
With that shocking introductionout of the way, let's get wired
in.
Let's talk about why thishappens in the first place.
First running ads while tightlocation settings is basically
(01:05):
saying, call me from anywhere,which is great if you've got a
teleportation device.
Not so great.
If you're an actual human with aservice van.
Second most lead gen formsplatforms honestly don't care if
the lead is junk.
They get paid either way.
I had one client who wasspending 3000 a month on home
(01:25):
advisor, and literally 40% ofhis leads were from counties.
He explicitly told them hedoesn't service, but they kept
charging him anyway.
Third, customers often searchgenerically or on the behalf of
others.
Someone in Miami searches bestelectrician.
For my mom in Tampa, and boom,you're getting calls from 250
(01:49):
miles away.
Fourth, Google's location datais often flat out wrong by up to
10 miles in dense urban areas.
That's the difference between aprofitable job and burning an
hour in traffic each way.
Finally, all this adds up to youwasting time, money, and
patience.
(02:10):
Which aren't exactly renewableresources in this business.
The hard truth is that mostelectricians are overspending on
leads they can't or won't serve.
And tight targeting is yourfirst line of defense.
Now let's talk dollars andcents.
What's the real cost here?
We're looking at$20$50,sometimes 100 plus dollars per
(02:35):
lead, that you can't do anythingwith one client.
Was paying$86 per lead onaverage through a platform that
was sending him about 30% of outarea leads.
That's over$1,500 a month goingstraight down the drain, but the
money is just part of it.
There's also the time loss.
(02:56):
Chasing these tire kickersoutside your service zone, your
office staff calling them back,qualifying them only to find out
they're in Narnia or somewhere.
Somewhere else that you can'treach.
Then you've got disputes withGoogle, LLSA or Angie that lead
to headaches and zero ROI Googlemight eventually credit you for
an out of area lead, but theymake you jump through more hoops
(03:19):
than a circus dog.
Meanwhile, you're missingopportunities in your actual
service area while you're stuck.
Screening junk leads everyminute spent on a lead, you
can't service is a minute notspent on someone.
Who could have been a betterlifetime customer?
And let's be honest, thefrustration alone makes many
(03:40):
electricians just quit platformsthat could actually work if they
were set up property out of arealease.
Don't just waste money.
They eat your time andabsolutely murder your close
rates, let alone your marketingbudget.
Now that I have to press you abit, let's fix the problem
starting with your digitaltargeting.
(04:00):
First, you want to use Radiustargeting and Google Ads, not
Broad City match.
I can't tell you how manyelectricians I see targeting
Houston, Dallas, or other citieshere in Texas when what they
really mean is that they want totarget within 20 miles of their
office in Northwest Houston.
And you are, you can replacethat 20 miles with 50 miles if
(04:22):
that's what you're comfortableserving.
That's like using a shotgun whenyou need a sniper rifle.
And Facebook ads explicitlyexcludes zip codes outside your
zone.
Facebook lets you get granular,so get granular.
One client was targeting a 25mile radius, but getting leads
from 40 miles away until weadded exclusions.
(04:42):
Turn off broad match keywords,completely use phrase match or
exact match.
Only broad match for electricelectrician services will
trigger your ad for electricianservices in.
A completely different city,which is not what you're
wanting, that's not what you'rewant to spend your money on
explicitly Define zip codes inyour LSA settings.
(05:04):
Don't just say.
Dallas lists every single zipcode you actually service.
Yes, it takes longer to set up,but you'll thank me when those
credit card statements startcoming in.
Finally, set up exclusions basedon historical lead data.
If you keep getting calls from aspecific area you don't service
explicitly excluded.
(05:25):
And remember, precision beats,spray and prey every time.
Define your zone with surgicalprecision and let the platforms
do the filtering.
Let's automate this process soyou don't have to manually
expect every lead.
Start by adding zip code filtersto your website lead forms.
This is shockingly effective.
(05:47):
Simply add a required field.
I.
Asking for the zip code andprogram your form to show an
error message.
If it's outside your servicearea, it's like having your own
bouncer for your leads.
You can use tools like myservice area or similar to auto
block out of zone entries.
These tools can automaticallycross reference addresses
(06:08):
against your service map andstop bad leads before they even
hit your inbox.
Configure your CRM to flag orall to assign only serviceable
leads.
Most modern C CRMs let youservice set up workflows that
can all automatically tag leadsbased on geography.
Anything outside your zone getsflagged so your team doesn't
(06:30):
waste time on it.
Use dynamic routing in yourdispatch software to reject out
of range jobs.
Most field service platforms nowhave geo-fencing capabilities
and consider call tracking toanalyze bad lead sources.
If you discover, for example.
That 90% of your junk leads arecoming from Facebook you know
(06:51):
where to start making changes.
Automating this process not onlyprotects your team's time, it
preserves your sanity.
And in this business sanitymight be the most valuable
resource of all.
Now let's look at internaldiscipline, because sometimes
the problem is on your end.
First, define your service mapby zip or mileage.
(07:13):
Be specific.
We service within.
50 miles of our office, or wecover these 12 zip codes, have
it written down and posted whereeveryone can see it.
Train your staff to respondprofessionally with, sorry, we
don't service that area, buthere's a referral.
This script turns into, turns anegative into a positive, and
(07:33):
leaves a good impression.
Post service areas clearly onyour website and Google profile.
This helps filter out some badleads before they even contact
you.
If you occasionally makeexceptions.
Charge extra for out of rangejobs only when absolutely worth
it.
I know an electrician whocharges double his service call
(07:53):
fee for jobs outside its zoneand some customers are actually
willing to pay for it and.
God bless him if that's if he'ssuccessful that way.
Use this clarity to filter leadplatforms more effectively when
everyone in your organizationknows exactly where the
boundaries are, they make betterdecisions about which leads to
(08:14):
pursuit.
Internal discipline aroundgeography keeps your operations
team efficient and your budgetfocus.
Think of it as a boundary thatactually empowers rather than
limits you.
And here's where it getsinteresting.
What if those bad leads couldactually make you money?
(08:35):
Partner with electricians ortrades in other cities?
I.
I know it sounds crazy.
Partner with my competitors,that's what I'm telling you to
do.
But these aren't reallycompetitors if they're not
targeting the same service area.
Look at or discuss a five to 10%commission or set up a mutual
referral agreement.
I have one client who makesabout 2000 a month just from
(08:57):
referring out leads.
He can't service.
That's pure profit with zerolabor costs.
Have a trusted pros list readywhen you turn down jobs.
This makes you look professionaland helpful.
Even when saying no, maintaingoodwill and maybe get referrals
back your way.
What goes around comes around.
In this industry, I've seenthese relationships turn into
(09:17):
two-way streets, where bothbusinesses win.
This approach not only looksprofessional, but builds your
reputation as someone who'splugged into the industry.
Don't waste a bad lead.
Pass it on, and you might getsomething better in return.
It's like electrical recycling.
Now you might be wondering whatto do when you still get bad
(09:39):
leads, and let's be realistic.
No system is perfect.
You'll still get some bad leadsslipping through.
Here's your playbook for whenthat happens.
Always respond quickly andprofessionally.
Ghosting looks bad no matterwhat.
A simple.
We don't service your area, buthere's someone who does, takes
30 seconds and preserves yourreputation.
Use, use LS a's dispute processto get your money back.
(10:02):
Google will credit you for leadsoutside your service area if you
report them promptly.
And also be careful of to notspend too much time on the phone
with those leads that come toLSAs because that the longer you
spend on the call with them, themore difficult it will be to
dispute that charge.
Track patterns.
(10:23):
If one zip code keeps coming up,that's data you can use to
either exclude it moreaggressively or potentially
expand there.
Consider offering virtualconsultations if it's a fit.
Maybe you can't do the physicalwork, but you could do a paid
video call to help themtroubleshoot or scope the
project for someone local.
And finally flag problemplatforms that consistently send
(10:47):
bad leads.
Some lead sources just aren'tworth the hassle.
No system is perfect, but havinga playbook ready when junk leads
sneak in means you can handlethem smoothly while losing your
mind.
Maybe you want to expand and youwant to do so with these leads
you're getting outside of yourcurrent service area.
(11:10):
Expansion is great.
But make sure you do itstrategically.
Sometimes those out of arealeads are telling you something
important that there might be anopportunity in that market.
Start by analyzing which out ofarea zip codes are producing
consistent volume.
I.
Is there a pattern?
I had one client who keptgetting calls from a suburb,
suburb 65 miles away.
(11:32):
Turns out they were, there werehardly any electrical
competition there.
Test the waters with targetedads or temporary tech coverage.
With advertising, you can startwith a test budget so you don't
have to put in all your chips onthis new service area.
Before committing to a fullexpansion, dip your toe in the
water.
Consider setting up a satelliteoffice and new Google Business
(11:53):
profile for that zone.
You can't set up a GoogleBusiness profile when you have a
separate address, and this wouldbe the case.
This is a big step, but for someit's the right move.
Just make sure you expand withclear margin and resource
calculations.
Don't just follow the leadswhile doing the math.
The key is don't just say yes tojobs outside your area on a
(12:15):
whim.
Say Yes strategically.
When it makes business sense outof area, lead interest might be
a signal.
Just don't act well.
A plan, it's a differencebetween an impulsive decision
and a strategic business movewhen it comes to scaling local
leads while burning cash.
We believe in fixing thefoundation first.
(12:38):
You're targeting.
Your systems, your follow up,and only then do we focus on
growth.
This is what we call our fullcircuit growth method.
It's a step-by-step system thattakes you from having a lack of
qualified leads all the way toyour dream outcome, but
critically it doesn't skipsteps.
(12:58):
Most electricians want to jumpstraight to getting more leads,
but they haven't fixed thefundamental problems with their
existing lead flow.
That's like trying to fill abucket with a hole in it.
No matter how much water youpour in, you're still going to
lose most of it.
Instead, we focus on buildingsystems that deliver consistent
results first, getting found bythe right customers, then
(13:20):
converting those leads intoprojects.
Then measuring what's working,and finally scaling up to reach
your dream outcome for yourbusiness.
No gimmicks, just profitablemarketing, and this is marketing
that you as an electrician cantrust.
The goal is to build a leadsystem that scales and respects
your service area, becausethere's nothing worse than
(13:43):
growing a business on afoundation, a wasted time and
money.
So how do you get started?
It begins with an audit of yourcurrent system.
Our full circuit growth auditreviews your current lead
sources by zip code.
We literally map every leadyou've received in the last 90
days to see where the money'sgoing.
(14:03):
We identify waste from ads orplatforms generating bad leads.
Sometimes we find that up to 40%of a client's marketing budget,
yeah, just under half is beingwasted on these junk leads.
We audit your form filters, CRMrules and dispatch software to
find holes in your system.
(14:25):
Often the solution is a simpleconfiguration change that can
save thousands.
We analyze how out of area leadsare handled by your staff.
Are they following a protocol orare they winging it?
And finally, we explore referraloptions or geographic expansion
based on actual data, nothunches or guesswork.
(14:46):
A 30 minute audit can plug ahole that's draining thousands
from your bottom line.
This isn't theoretical.
We've seen electricians recover20 to 30% of their marketing
spin just by implementing thesefixes.
And here we are.
If you're still wasting time andmoney on leads, you can't
service, it's time to takeaction.
(15:07):
At Destiny Marketing Solutions,we help electricians stop
burning money on out of arealeads by tightening, targeting,
fixing form filters, andinstalling smarter routing
systems.
You can book your full circuitgrowth audit through our website
or schedule directly using alink in description.
We're based in Houston to serveelectrical businesses
(15:27):
nationwide.
Now, I promise you, an experttip.
So here it is.
If you're still gettingconsistent out of service area
leads, despite your bestefforts, set up a secondary
monetization system.
This isn't something, this issomething that almost no
electricians do, but it can turna problem into passive income.
(15:49):
Create a list of trustedelectricians in those areas
where you get frequent leads.
Set up a lead capture form thatautomatically redirects
inquiries to your referralpartners.
Charge a small fee for each leadyou pass on or trade favors.
Add tracking to see which zipcodes consistently generate on
serviceable leads.
(16:11):
And over time, you'll eitherexpand strategically into those
areas or earn passive incomefrom them.
Even bad leads can make youmoney if you stop treating them
like trash and build a plan.
That's a wrap on today's deepdive.
If you got value from this, makesure to hit that like button.
Subscribe for more content tohelp you spark growth in your
(16:34):
electrical business.
Remember, in electrical work andin marketing, you're only as
good as your connections, somake sure they're all properly
grounded in reality.
Take control, take back controlof your lead flow.
Only pay for the leads youactually want.
Until next time, this is LeonardParker saying, stay current my
friends.
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