June 4, 2025 ā¢ 21 mins
Destiny Marketing Solutions specializes in marketing for electricians. Trusted by electrical contractors across the U.S., we help electricians grow through digital marketingālocal SEO, local service ads, Google Ads, content, and automation.
š Connect with Destiny Marketing Solutions
Website: https://destinymarketingsolutions.com/electrician
Podcast: https://www.buzzsprout.com/2466787/free_share_page
Instagram: https://instagram.com/destinymarketingsolutions
Facebook: https://www.facebook.com/destinymarketingsolutions/
X (Twitter): https://twitter.com/DestinyMarketin
Bluesky: https://bsky.app/profile/destinymarketing.bsky.social
Medium: https://medium.com/@DestinyMarketin
LinkedIn: https://www.linkedin.com/company/destiny-marketing-solutions
TikTok: https://www.tiktok.com/@destinymarketingco
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Leonard Parker (00:00):
Hey there, it's Leonard with Destiny Marketing
(00:02):
Solutions, where we turn digitalfrustration into revenue
generation.
I was talking with anelectrician last week who
couldn't figure out why his adswere getting clicks, but his
phone wasn't ringing.
Turns out his website lookedlike it was wired in the
nineties.
Mobile users were bouncingfaster than a circuit breaker
(00:22):
and a lightning storm.
Now if you're running anelectrical service company doing
$200,000 annually, but stillstruggling with inconsistent
leads, stick around.
By the end of this video, I'llshow you exactly why mobile
optimization isn't just nice tohave.
It's absolutely essential foryour business, and I've got an
(00:43):
expert tip later that mostelectricians completely overlook
that could instantly boost yourcall volume.
Let me hit you with somereality.
Right now someone within fivemiles of your shop is
frantically searching emergencyelectrician near me on your
phone.
But here's what's actuallyhappening to most electricians
(01:05):
like you.
Most homeowners or businessowners are searching for
electricians exclusively ontheir phones.
These aren't casual browsers.
They have actual electricalproblems that need fixing now.
These mobile searches are yourhottest leads.
They're ready to actimmediately, but if your site is
(01:26):
difficult to use on asmartphone, they'll balance in
seconds and guess where they gonext?
Straight to your competitor withthe better mobile experience.
Think about it.
When was the last time you triedusing your own website on the
phone?
If you're like most of myclients, you probably never even
checked, or it's been a whilesince you have checked.
(01:47):
So what exactly are these mobilecustomers expecting?
It's pretty straightforward.
Fast load times.
Try to target under threeseconds, anything longer.
In 53% of your website visitorsabandoned ship, easy navigation
with dumb friendly buttons.
(02:07):
Nobody wants to zoom in andpinch and scroll around just to
tap your call now button.
Click to call functionalityfront and center.
Mobile users want to tap onceand be talking to you or someone
from your team in simple, shortfirms that don't require a
magnifying glass to fill out.
(02:29):
Now let's talk about what'shappening When your site fails,
these mobile tests your leadsbounce before they even see what
services you offer.
You've already lost them.
You get fewer form fills andphone calls, even though your
traffic might be the same.
Google and Bing and other searchengines actually penalize a poor
(02:50):
mobile experience, so you haveless visibility.
So that's lower rankings and thesearch results.
And even if you decide to go theads route, typically your
average cost per click is goingto go higher, so you're getting
less clicks for the same budget.
If you're not providing anoptimal user experience with
(03:12):
your website, so it's like atext that Google is charging
you, here's the kicker.
You're paying for traffic,whether it's through SEO ads or
your time creating content oryour team's time, creating
content that never turns intoreal opportunities.
All that work, zero results toshow for it.
(03:35):
So how do we fix this?
First, we need to diagnose theproblem.
Here's where I want you to do ittoday.
After watching this video, visityour own site on your phone and
try to book a service.
Be honest.
Would you hire yourself based onthis experience?
Count how many steps it takes tocall your business.
If it's more than two taps,you're losing leads.
(03:57):
Check for slow website times.
Broken buttons, broken links ortext that's too small to read
and run your site through a toollike Google's mobile friendly
test.
Just google that term and dropin your URL.
The question you need to answeris simple.
If you wouldn't book yourselffrom your phone, why would your
(04:17):
customers, and now we're goingto look at a few tools here.
So I am for this.
Demo.
I'm going to use Wells ElectricInc's website.
They are electric company basedout in the San Francisco Bay
Area.
And first thing I wanted to showyou, I'll drop this link in the
YouTube video description.
(04:38):
But the first thing I wanted toshow you is a tool I use called
webpage test.org.
And so when you go to thewebsite, you wanna make sure you
choose the core web vitals.
Option here in the dropdown.
That's what I'll be going overhere today.
And then you want to add yourwebsite, URL.
By default, you'll have themobile 4G selected.
(05:01):
I suggest just sticking with thedefault, then click start test.
So it may take some time forthat test to run, but once you,
once the test has finished,you'll see a results page like
this, and this will give you.
What we call core web vitalmetrics.
And so we have the largestcontent, full paint, the
cumulative layout shift andtotal blocking time.
(05:23):
So I'll start with that middlemetric cumulative layout shift
or CLS for short.
So what that'll tell you is thatthe cumulative layout shift that
is, will tell you it looks likemy browser is.
Okay, so the cumulative layoutshift will tell you how mobile
(05:45):
friendly your website is, or inother words, how easy it is to
use on a mobile device.
So what it's measuring is howmuch do the elements on a page
shift, depending on.
The screen resolution or screensize.
And so you can see here thewebsite they we're using as an
example.
It actually has a good score of0.026.
(06:08):
You don't need to know themetrics, just know if it's
green, it's good.
The other two metrics, largestContentful paint and total
blocking time, those are linkedto the website speed.
And as you can see here, we'renot getting those nice screen
scores for these, so we wannamake sure that we improve them.
So that's a sign that thewebsite speed needs improvement.
(06:32):
So we scrolled down, and this iswhere.
Unless you develop your websiteor you have develop development
experience, this is where youmight wanna partner with your
agency if you're working withone or with a developer to try
to improve your website speed.
And so what we can see here isthat we have a, what we call a
(06:53):
water flow breakdown.
So what this water flowbreakdown will show you.
Are all of the elements, all ofthe code that's loading once
someone goes to the website URLthat you entered.
And if you wanna keep thissimple, you wanna look for those
different codes here that havethe longest load time and you
(07:14):
can easily determine whichelements have the longest load
time.
They'll have the longest barshorizontally here.
In the water flow waterfalldiagram.
So if I'm looking at this, I seethat this, these two bars here
in the middle are really threebars.
They load at 654 milliseconds,644 milliseconds and 639
(07:37):
milliseconds, followed by Googlefonts, which loads at 994
milliseconds.
And so when I'm looking atopportunities to optimize the
site speed.
I may want to have my developertake a closer look at these
elements to see if they areactually needed on your website.
So that would be just one partof assessing your website,
(07:59):
speed, your website load speed,and finding ways to optimize.
Other things you might wannaconsider or discuss with your
developer is using what's calledbrowser caching, where your
users your users who visit yourwebsite, if they are to return
the browser will store thecookies for your website so the
website will load faster.
So you may have noticed this.
(08:21):
If you visit a website regularlythe website loads a lot more
quickly for your subsequentvisits after your first visit.
And also another kind of lowhanging fruit for your website
speed.
Looking at using a contentdelivery network or CDN for
short, I like CloudFlare.
They offer a free option.
(08:42):
And that option remains freeuntil you hit a certain tier of
website traffic and.
What I've found is that freeoption will actually be suffice
unless you're getting websitetraffic from all over the
country.
But check out CloudFlare, andagain, I'll make sure to drop
those resources in the videodescription.
(09:03):
Now I'll go back to the content.
So let's go back here.
So I already mentioned some ofthe solutions for your mobile
site speed optimization.
It is not just about shrinkingyour desktop website, it's about
redesigning for action.
So you need a responsive designthat automatically adjusts to
(09:23):
screen sites.
If you're using a popularwebsite platform like WordPress
or Squarespace, you're in luckbecause.
Typically the templates that areused for these sites, for these
platforms, it's going to beresponsive out the box.
But this isn't optional anymore.
If you haven't up updated yourwebsite in gears, and I know
(09:45):
there's some of you out there,you wanna make sure to at least
try to use a responsive templateso that it's easy to use your
website across different screensizes.
You also want to prioritizecontent hierarchy.
So think about what matters mostto your users and make sure that
it appears first on mobile, yourservices, your phone number,
(10:07):
your service area, maybe yourunique value proposition.
These should be front and centeron a mobile device, so you wanna
make sure they display very wellfor mobile users.
You want to implement stickycalls to action.
So call now buttons shouldfollow users as they scroll.
One thing that annoys me andmaybe annoys you if you're
(10:29):
scrolling on a website andyou're just looking to get more
content, get more informationbefore you make a decision, and
then you made your decision.
And that decision is a yes.
But you're still trying to findhow you can get in contact with
the company, and so you wannamake sure to incorporate that on
your website with what we call asticky call to action.
(10:50):
Many times you'll see this as asticky top navigation menu, and
I'll actually show an examplehere shortly.
You also wanna make sure yourfont sizes and spacing are easy
to read and tap while zooming.
When we optimize electrician'swebsite for mobile, typically
this is a direct, there's adirect correlation with lead
(11:11):
volume improvements, and thesehappen really quickly.
So assuming that you arereceiving at least some
significant traffic to yoursite, we can start seeing
improvements within the first 30days.
And as I mentioned.
I'm gonna show an example ofwhat I mean by a sticky
navigation.
So I'm gonna scroll in here abit and just pay attention to
(11:36):
the top here.
So where it says home aboutservice area, contact, and so
forth.
So notice how when I scroll allof that information at Top Bar
remains visible.
And it will be the sameexperience on a mobile device.
But what's most important isthat call button is visible
(11:57):
regardless of where I go on thepage.
You can even see they have.
Also frozen their differentservice category pages.
This way as they, as the usercontinues to read more about the
company Wells Electrical.
If they know they need aresidential electrician or
commercial service, they canquickly go to that page to find
(12:20):
more information that's relevantto them.
So let's say.
You're not big on using mobilephones for whatever reason, or
maybe you just wanna see howyour website displays across
different types of mobiledevices.
There is an option here.
I'm using Microsoft edge forthis demo, but if you're using
(12:43):
Google Chrome or any of theother popular web browsers, they
have similar features where youcan go to more tools and then go
to developer tools.
I believe it's called the samething in Google Chrome, I
forget.
But once we're here in the thedeveloper tools, notice how on
the left hand side, I can seehow this website looks on a
(13:07):
mobile phone and specifically aphone that's 400 by 863 and
width.
If you wanna look at a specificdevice, so you see here there's
options for iPhones fordifferent popular Android phones
and then also iPad and MicrosoftSurface.
You can do that here as well.
So let's just say if I pickiPhone, it looks very similar,
(13:29):
but it did change there a bit.
And in order to get there, youjust wanna make sure to toggle
the device emulation and you'reable to see.
How your website will look ondifferent devices, and this is
something I, I like to do,especially when I'm launching a
new website.
But let's say if we're makingupdates on a page, maybe adding
(13:52):
new pictures or new newsections, just giving it a once
over to make sure that it'slooking good across all devices.
So this is something, again, youdon't need any special tools,
just your internet browser andto know to go to that developer
tool section.
Okay, so I'm gonna go back hereto my slide show, and now I'm
(14:17):
gonna talk about pay speed.
It can be a sales to sales toolevery second.
Your page delays in loading.
You're losing money load time.
The directly impacts both bouncerate and conversions.
Amazon found that even a onesecond delay cost them$1.6
billion annually.
(14:37):
You may not be Amazon, but theprinciple applies to your
website as well.
The fixes aren't complicated, soyou wanna work with your
development team to compressyour site images.
In a nutshell, this means, let'ssay if you have a image that's
one megabyte compressing it sothat it's 400 mega or 400
kilobytes.
(14:57):
Making it smaller so that itdoesn't take as many resources
to load.
You want to reduce anyunnecessary code.
Let's say if you have plugins,if you're on WordPress or
you're.
Using different tracking codes.
Are these plugins necessary?
Are you actively using them onyour website?
If not, then you can removethem.
(15:18):
So that removes a unnecessarycode that the browser has to
load.
You can also use a technique oryour developer can use a
technique called ification.
Where you're finding ways tominify the code.
So again, that it's not takingas many resources to load
already mentioned the benefit ofbrowser caching, if you are on
(15:38):
WordPress or any of the popularplatforms this is.
Easily implemented with a pluginand also consider performance
friendly hosting.
There are a plethora of hostingproviders out there.
So you also wanna just read thereviews and specifically look
for a hosting provider thatspecializes with your website
platform.
(15:59):
We do a lot of WordPress, so youwant to find a provider like a.
WP Engine where you're gonna beoptimized for speed.
And remember, your goal is twoto three seconds max load time
on mobile.
That's the sweet spot whereyou're gonna be best optimized
for conversion.
(16:21):
Next, you want to optimize yourforms for mobile.
So let's talk about forms.
They're often the biggestconversion killer on mobile
sites.
Instead of having your websiteusers having have to enter text,
use dropdowns, radio buttonstoggles to make filling out a
form easier for serviceselection, you can use a
(16:41):
dropdown menu.
Only ask for the essentials atthat point.
The name, phone number, serviceneeded, zip code, and.
Just think about this aftermaybe three or form three or
four fields, every additionalfield on your form costs you
completions, or comp orconversions.
So just make sure that if youare adding additional fields
(17:05):
that there's an important reasonwhy you need this information.
With your first interaction withthat prospect something like
this can improve your conversionrates by up to 30%.
And remember, if filling outyour form feels like a chore,
users will skip it entirely.
Be ruthless about simplicityhere.
(17:27):
Mobile optimization is just onepart of your marketing agent.
If your site doesn't convertmobile users, everything else
suffers from lead generation toclose rates.
That's why we developed the fullcircuit growth method, a
comprehensive framework thathelps electricians like you
uncover these gaps and scalewell.
Losing those high intent leads.
(17:48):
As you can see here in adiagram, we start by addressing
the foundational problem ofqualified leads.
Then work through each phase ofyour customer journey.
Remember this, you can't grow amodern electrical business with
a mobile experiences thatscreams 2010.
So what happens when youimplement these mobile
(18:08):
improvements?
Let me show you what we foundduring our full circuit growth
audit, and these are some of thetypical discoveries.
We identify the exact mobileissues currently hurting your
conversion rates.
Most electricians are shocked todiscover what's happening on
their site.
We review how your site performson actual devices, not just
simulators, because real worldusage is what matters.
(18:32):
We evaluate how fast and easy itis to book from a phone tracking
the actual user journey.
We check form, usability, callto action visibility.
And design flow to findconversion blockers, and you
walk away with a prioritizedroadmap to fix what's broken.
Focusing on quick wins first.
The bottom line, you're notlosing leads because of traffic.
(18:55):
You're losing them because offriction.
Here at Destiny MarketingSolutions, we help electricians
turn mobile traffic into bookjobs.
It's that simple.
If what I've shared todayresonates with you and you're
tired of losing leads to poormobile experiences, I want to
offer you something special.
(19:15):
Book a full circuit growth auditwith us.
During this session, we'llanalyze your current mobile
performance, identify specificconversion blockers.
Show you exactly how yourcompetitors are outperforming
you on mobile, and give you aclear roadmap for improvement.
You can schedule directly byvisiting our website, destiny
marketing solutions.com, orusing a link in the description
(19:38):
below.
Remember, your next job isalready searching for you, your
next customer.
That is so make sure your siteis ready when they are.
I promise you an expert tip thatmost.
Electricians may miss.
So here it is.
Place a click to call button atthe very top of very mobile
(19:59):
page, not in the menu, nothalfway down, but right at the
top where it's immediatelyvisible.
If you recall that example Ishowed with the sticky I.
Call to action a sticky bar.
That's what you want to do.
You want to have that number towhere someone just clicks it and
it automatically pull up theirphone app on their phone.
(20:19):
Use those sticky bars thatfollow users as they scroll so
they can call you at any pointin their journey.
Test, different call to actioncolors for maximum visibility.
Our data shows that orange andgreen typically outperform
others for electricians.
And here's another tip.
Link directly to your GoogleReview form in your follow-up
(20:40):
text after service.
This simple automation candouble your review rate
overnight, and it's very easywhen you're sending that via
text or via email for someone ontheir mobile phone.
Just click that link and godirectly to that to your Google
business profile.
Listen, I get it.
You're an electrician, you'renot a web designer, you're not a
marketer.
(21:01):
Your focus should be on servingcustomers, not the bugging
mobile code.
If you found this video helpful,hit that like button and
subscribe for more strategiesspecifically for electricians.
Drop a comment below with yourbiggest website challenge, and I
might feature your question inan upcoming video.
I'm Leonard from DestinyMarketing Solutions, helping you
(21:22):
spark more leads and power upyour revenue.
Remember.
Wire your website right and thecalls will flow.
See you in the next one.
Hey there, it's Leonard with Destiny Marketing
(00:02):
Solutions, where we turn digitalfrustration into revenue
generation.
I was talking with anelectrician last week who
couldn't figure out why his adswere getting clicks, but his
phone wasn't ringing.
Turns out his website lookedlike it was wired in the
nineties.
Mobile users were bouncingfaster than a circuit breaker
(00:22):
and a lightning storm.
Now if you're running anelectrical service company doing
$200,000 annually, but stillstruggling with inconsistent
leads, stick around.
By the end of this video, I'llshow you exactly why mobile
optimization isn't just nice tohave.
It's absolutely essential foryour business, and I've got an
(00:43):
expert tip later that mostelectricians completely overlook
that could instantly boost yourcall volume.
Let me hit you with somereality.
Right now someone within fivemiles of your shop is
frantically searching emergencyelectrician near me on your
phone.
But here's what's actuallyhappening to most electricians
(01:05):
like you.
Most homeowners or businessowners are searching for
electricians exclusively ontheir phones.
These aren't casual browsers.
They have actual electricalproblems that need fixing now.
These mobile searches are yourhottest leads.
They're ready to actimmediately, but if your site is
(01:26):
difficult to use on asmartphone, they'll balance in
seconds and guess where they gonext?
Straight to your competitor withthe better mobile experience.
Think about it.
When was the last time you triedusing your own website on the
phone?
If you're like most of myclients, you probably never even
checked, or it's been a whilesince you have checked.
(01:47):
So what exactly are these mobilecustomers expecting?
It's pretty straightforward.
Fast load times.
Try to target under threeseconds, anything longer.
In 53% of your website visitorsabandoned ship, easy navigation
with dumb friendly buttons.
(02:07):
Nobody wants to zoom in andpinch and scroll around just to
tap your call now button.
Click to call functionalityfront and center.
Mobile users want to tap onceand be talking to you or someone
from your team in simple, shortfirms that don't require a
magnifying glass to fill out.
(02:29):
Now let's talk about what'shappening When your site fails,
these mobile tests your leadsbounce before they even see what
services you offer.
You've already lost them.
You get fewer form fills andphone calls, even though your
traffic might be the same.
Google and Bing and other searchengines actually penalize a poor
(02:50):
mobile experience, so you haveless visibility.
So that's lower rankings and thesearch results.
And even if you decide to go theads route, typically your
average cost per click is goingto go higher, so you're getting
less clicks for the same budget.
If you're not providing anoptimal user experience with
(03:12):
your website, so it's like atext that Google is charging
you, here's the kicker.
You're paying for traffic,whether it's through SEO ads or
your time creating content oryour team's time, creating
content that never turns intoreal opportunities.
All that work, zero results toshow for it.
(03:35):
So how do we fix this?
First, we need to diagnose theproblem.
Here's where I want you to do ittoday.
After watching this video, visityour own site on your phone and
try to book a service.
Be honest.
Would you hire yourself based onthis experience?
Count how many steps it takes tocall your business.
If it's more than two taps,you're losing leads.
(03:57):
Check for slow website times.
Broken buttons, broken links ortext that's too small to read
and run your site through a toollike Google's mobile friendly
test.
Just google that term and dropin your URL.
The question you need to answeris simple.
If you wouldn't book yourselffrom your phone, why would your
(04:17):
customers, and now we're goingto look at a few tools here.
So I am for this.
Demo.
I'm going to use Wells ElectricInc's website.
They are electric company basedout in the San Francisco Bay
Area.
And first thing I wanted to showyou, I'll drop this link in the
YouTube video description.
(04:38):
But the first thing I wanted toshow you is a tool I use called
webpage test.org.
And so when you go to thewebsite, you wanna make sure you
choose the core web vitals.
Option here in the dropdown.
That's what I'll be going overhere today.
And then you want to add yourwebsite, URL.
By default, you'll have themobile 4G selected.
(05:01):
I suggest just sticking with thedefault, then click start test.
So it may take some time forthat test to run, but once you,
once the test has finished,you'll see a results page like
this, and this will give you.
What we call core web vitalmetrics.
And so we have the largestcontent, full paint, the
cumulative layout shift andtotal blocking time.
(05:23):
So I'll start with that middlemetric cumulative layout shift
or CLS for short.
So what that'll tell you is thatthe cumulative layout shift that
is, will tell you it looks likemy browser is.
Okay, so the cumulative layoutshift will tell you how mobile
(05:45):
friendly your website is, or inother words, how easy it is to
use on a mobile device.
So what it's measuring is howmuch do the elements on a page
shift, depending on.
The screen resolution or screensize.
And so you can see here thewebsite they we're using as an
example.
It actually has a good score of0.026.
(06:08):
You don't need to know themetrics, just know if it's
green, it's good.
The other two metrics, largestContentful paint and total
blocking time, those are linkedto the website speed.
And as you can see here, we'renot getting those nice screen
scores for these, so we wannamake sure that we improve them.
So that's a sign that thewebsite speed needs improvement.
(06:32):
So we scrolled down, and this iswhere.
Unless you develop your websiteor you have develop development
experience, this is where youmight wanna partner with your
agency if you're working withone or with a developer to try
to improve your website speed.
And so what we can see here isthat we have a, what we call a
(06:53):
water flow breakdown.
So what this water flowbreakdown will show you.
Are all of the elements, all ofthe code that's loading once
someone goes to the website URLthat you entered.
And if you wanna keep thissimple, you wanna look for those
different codes here that havethe longest load time and you
(07:14):
can easily determine whichelements have the longest load
time.
They'll have the longest barshorizontally here.
In the water flow waterfalldiagram.
So if I'm looking at this, I seethat this, these two bars here
in the middle are really threebars.
They load at 654 milliseconds,644 milliseconds and 639
(07:37):
milliseconds, followed by Googlefonts, which loads at 994
milliseconds.
And so when I'm looking atopportunities to optimize the
site speed.
I may want to have my developertake a closer look at these
elements to see if they areactually needed on your website.
So that would be just one partof assessing your website,
(07:59):
speed, your website load speed,and finding ways to optimize.
Other things you might wannaconsider or discuss with your
developer is using what's calledbrowser caching, where your
users your users who visit yourwebsite, if they are to return
the browser will store thecookies for your website so the
website will load faster.
So you may have noticed this.
(08:21):
If you visit a website regularlythe website loads a lot more
quickly for your subsequentvisits after your first visit.
And also another kind of lowhanging fruit for your website
speed.
Looking at using a contentdelivery network or CDN for
short, I like CloudFlare.
They offer a free option.
(08:42):
And that option remains freeuntil you hit a certain tier of
website traffic and.
What I've found is that freeoption will actually be suffice
unless you're getting websitetraffic from all over the
country.
But check out CloudFlare, andagain, I'll make sure to drop
those resources in the videodescription.
(09:03):
Now I'll go back to the content.
So let's go back here.
So I already mentioned some ofthe solutions for your mobile
site speed optimization.
It is not just about shrinkingyour desktop website, it's about
redesigning for action.
So you need a responsive designthat automatically adjusts to
(09:23):
screen sites.
If you're using a popularwebsite platform like WordPress
or Squarespace, you're in luckbecause.
Typically the templates that areused for these sites, for these
platforms, it's going to beresponsive out the box.
But this isn't optional anymore.
If you haven't up updated yourwebsite in gears, and I know
(09:45):
there's some of you out there,you wanna make sure to at least
try to use a responsive templateso that it's easy to use your
website across different screensizes.
You also want to prioritizecontent hierarchy.
So think about what matters mostto your users and make sure that
it appears first on mobile, yourservices, your phone number,
(10:07):
your service area, maybe yourunique value proposition.
These should be front and centeron a mobile device, so you wanna
make sure they display very wellfor mobile users.
You want to implement stickycalls to action.
So call now buttons shouldfollow users as they scroll.
One thing that annoys me andmaybe annoys you if you're
(10:29):
scrolling on a website andyou're just looking to get more
content, get more informationbefore you make a decision, and
then you made your decision.
And that decision is a yes.
But you're still trying to findhow you can get in contact with
the company, and so you wannamake sure to incorporate that on
your website with what we call asticky call to action.
(10:50):
Many times you'll see this as asticky top navigation menu, and
I'll actually show an examplehere shortly.
You also wanna make sure yourfont sizes and spacing are easy
to read and tap while zooming.
When we optimize electrician'swebsite for mobile, typically
this is a direct, there's adirect correlation with lead
(11:11):
volume improvements, and thesehappen really quickly.
So assuming that you arereceiving at least some
significant traffic to yoursite, we can start seeing
improvements within the first 30days.
And as I mentioned.
I'm gonna show an example ofwhat I mean by a sticky
navigation.
So I'm gonna scroll in here abit and just pay attention to
(11:36):
the top here.
So where it says home aboutservice area, contact, and so
forth.
So notice how when I scroll allof that information at Top Bar
remains visible.
And it will be the sameexperience on a mobile device.
But what's most important isthat call button is visible
(11:57):
regardless of where I go on thepage.
You can even see they have.
Also frozen their differentservice category pages.
This way as they, as the usercontinues to read more about the
company Wells Electrical.
If they know they need aresidential electrician or
commercial service, they canquickly go to that page to find
(12:20):
more information that's relevantto them.
So let's say.
You're not big on using mobilephones for whatever reason, or
maybe you just wanna see howyour website displays across
different types of mobiledevices.
There is an option here.
I'm using Microsoft edge forthis demo, but if you're using
(12:43):
Google Chrome or any of theother popular web browsers, they
have similar features where youcan go to more tools and then go
to developer tools.
I believe it's called the samething in Google Chrome, I
forget.
But once we're here in the thedeveloper tools, notice how on
the left hand side, I can seehow this website looks on a
(13:07):
mobile phone and specifically aphone that's 400 by 863 and
width.
If you wanna look at a specificdevice, so you see here there's
options for iPhones fordifferent popular Android phones
and then also iPad and MicrosoftSurface.
You can do that here as well.
So let's just say if I pickiPhone, it looks very similar,
(13:29):
but it did change there a bit.
And in order to get there, youjust wanna make sure to toggle
the device emulation and you'reable to see.
How your website will look ondifferent devices, and this is
something I, I like to do,especially when I'm launching a
new website.
But let's say if we're makingupdates on a page, maybe adding
(13:52):
new pictures or new newsections, just giving it a once
over to make sure that it'slooking good across all devices.
So this is something, again, youdon't need any special tools,
just your internet browser andto know to go to that developer
tool section.
Okay, so I'm gonna go back hereto my slide show, and now I'm
(14:17):
gonna talk about pay speed.
It can be a sales to sales toolevery second.
Your page delays in loading.
You're losing money load time.
The directly impacts both bouncerate and conversions.
Amazon found that even a onesecond delay cost them$1.6
billion annually.
(14:37):
You may not be Amazon, but theprinciple applies to your
website as well.
The fixes aren't complicated, soyou wanna work with your
development team to compressyour site images.
In a nutshell, this means, let'ssay if you have a image that's
one megabyte compressing it sothat it's 400 mega or 400
kilobytes.
(14:57):
Making it smaller so that itdoesn't take as many resources
to load.
You want to reduce anyunnecessary code.
Let's say if you have plugins,if you're on WordPress or
you're.
Using different tracking codes.
Are these plugins necessary?
Are you actively using them onyour website?
If not, then you can removethem.
(15:18):
So that removes a unnecessarycode that the browser has to
load.
You can also use a technique oryour developer can use a
technique called ification.
Where you're finding ways tominify the code.
So again, that it's not takingas many resources to load
already mentioned the benefit ofbrowser caching, if you are on
(15:38):
WordPress or any of the popularplatforms this is.
Easily implemented with a pluginand also consider performance
friendly hosting.
There are a plethora of hostingproviders out there.
So you also wanna just read thereviews and specifically look
for a hosting provider thatspecializes with your website
platform.
(15:59):
We do a lot of WordPress, so youwant to find a provider like a.
WP Engine where you're gonna beoptimized for speed.
And remember, your goal is twoto three seconds max load time
on mobile.
That's the sweet spot whereyou're gonna be best optimized
for conversion.
(16:21):
Next, you want to optimize yourforms for mobile.
So let's talk about forms.
They're often the biggestconversion killer on mobile
sites.
Instead of having your websiteusers having have to enter text,
use dropdowns, radio buttonstoggles to make filling out a
form easier for serviceselection, you can use a
(16:41):
dropdown menu.
Only ask for the essentials atthat point.
The name, phone number, serviceneeded, zip code, and.
Just think about this aftermaybe three or form three or
four fields, every additionalfield on your form costs you
completions, or comp orconversions.
So just make sure that if youare adding additional fields
(17:05):
that there's an important reasonwhy you need this information.
With your first interaction withthat prospect something like
this can improve your conversionrates by up to 30%.
And remember, if filling outyour form feels like a chore,
users will skip it entirely.
Be ruthless about simplicityhere.
(17:27):
Mobile optimization is just onepart of your marketing agent.
If your site doesn't convertmobile users, everything else
suffers from lead generation toclose rates.
That's why we developed the fullcircuit growth method, a
comprehensive framework thathelps electricians like you
uncover these gaps and scalewell.
Losing those high intent leads.
(17:48):
As you can see here in adiagram, we start by addressing
the foundational problem ofqualified leads.
Then work through each phase ofyour customer journey.
Remember this, you can't grow amodern electrical business with
a mobile experiences thatscreams 2010.
So what happens when youimplement these mobile
(18:08):
improvements?
Let me show you what we foundduring our full circuit growth
audit, and these are some of thetypical discoveries.
We identify the exact mobileissues currently hurting your
conversion rates.
Most electricians are shocked todiscover what's happening on
their site.
We review how your site performson actual devices, not just
simulators, because real worldusage is what matters.
(18:32):
We evaluate how fast and easy itis to book from a phone tracking
the actual user journey.
We check form, usability, callto action visibility.
And design flow to findconversion blockers, and you
walk away with a prioritizedroadmap to fix what's broken.
Focusing on quick wins first.
The bottom line, you're notlosing leads because of traffic.
(18:55):
You're losing them because offriction.
Here at Destiny MarketingSolutions, we help electricians
turn mobile traffic into bookjobs.
It's that simple.
If what I've shared todayresonates with you and you're
tired of losing leads to poormobile experiences, I want to
offer you something special.
(19:15):
Book a full circuit growth auditwith us.
During this session, we'llanalyze your current mobile
performance, identify specificconversion blockers.
Show you exactly how yourcompetitors are outperforming
you on mobile, and give you aclear roadmap for improvement.
You can schedule directly byvisiting our website, destiny
marketing solutions.com, orusing a link in the description
(19:38):
below.
Remember, your next job isalready searching for you, your
next customer.
That is so make sure your siteis ready when they are.
I promise you an expert tip thatmost.
Electricians may miss.
So here it is.
Place a click to call button atthe very top of very mobile
(19:59):
page, not in the menu, nothalfway down, but right at the
top where it's immediatelyvisible.
If you recall that example Ishowed with the sticky I.
Call to action a sticky bar.
That's what you want to do.
You want to have that number towhere someone just clicks it and
it automatically pull up theirphone app on their phone.
(20:19):
Use those sticky bars thatfollow users as they scroll so
they can call you at any pointin their journey.
Test, different call to actioncolors for maximum visibility.
Our data shows that orange andgreen typically outperform
others for electricians.
And here's another tip.
Link directly to your GoogleReview form in your follow-up
(20:40):
text after service.
This simple automation candouble your review rate
overnight, and it's very easywhen you're sending that via
text or via email for someone ontheir mobile phone.
Just click that link and godirectly to that to your Google
business profile.
Listen, I get it.
You're an electrician, you'renot a web designer, you're not a
marketer.
(21:01):
Your focus should be on servingcustomers, not the bugging
mobile code.
If you found this video helpful,hit that like button and
subscribe for more strategiesspecifically for electricians.
Drop a comment below with yourbiggest website challenge, and I
might feature your question inan upcoming video.
I'm Leonard from DestinyMarketing Solutions, helping you
(21:22):
spark more leads and power upyour revenue.
Remember.
Wire your website right and thecalls will flow.
See you in the next one.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.