August 13, 2025 ā¢ 14 mins
Destiny Marketing Solutions specializes in marketing for electricians. Trusted by electrical contractors across the U.S., we help electricians grow through digital marketingālocal SEO, local service ads, Google Ads, content, and automation.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Leonard Parker (00:00):
Electricians, let's turn up the voltage on
your reputation.
I'm Leonard Parker, founder ofDestiny Marketing Solutions.
You know what's more powerfulthan a 220 volt line, a five
star Google review forelectricians pulling in$200,000
a year or more.
You're doing great work, but areyou getting appraised you
deserve Today, we're going tofix that circuit.
(00:22):
I'll show you exactly how topelectrical businesses are
generating consistent five starreviews.
While adding a single hour totheir already packed schedules
and stick around to the end,I've got an expert tip to help
our clients double their reviewconversion rate practically
overnight.
Let's get real about what'shappening when someone needs an
(00:44):
electrician in 2025.
Did you know that over 90% ofcustomers read reviews before
they even think about callingyou?
That's right before they knowanything about your licensing,
your experience, or yourspecialized expertise, they're
judging you on what completestrangers said online in
(01:04):
marketing, we call this socialproof, and here's a shocking
stat.
The Google listings rank at thetop of search results, almost
always have the most reviews.
Not just good reviews, but mostreviews.
Word of mouth used to be yourneighbor telling you about a
good electrician over the fence.
Now it lives online.
Ignore it, and you might as wellbe installing knob and tube
(01:26):
wiring and new construction.
The most telling thing I hearwhen talking to electrical
business owners, we just forgetto ask that simple, no complex
marketing challenge.
You're just leaving thousands ofdollars on the table because.
Requesting reviews isn't builtinto your process.
The key takeaway here, reviewsdon't just build your brand.
(01:49):
They literally book yourcalendar.
And in case you're wondering orif this is true or not, here's a
search result page for SeattleElectrician and we scroll down
to the Google Map listings.
And even before we get to that,let's just look at the.
(02:09):
Companies that are running localservice ads.
See here, Taylor Electric, over3,800 reviews 4.9.
Overall rating, Tucson'sPlumbing, 3.2 k reviews overall,
4.9 rating even if you'rerunning local service ads.
Who do you think the user ismore likely to click on you with
(02:32):
your maybe one or two reviews orTaylor Electric or Tucson
Plumbing with thousands ofreviews.
If we scroll again down to theorganic listings in the map
pack, we see similar thingshere.
So as you Wish electric, theyhave over 2000 reviews overall,
4.9 rating.
Eco Electric Plumbing andHeating, 1.6 K reviews overall,
(02:55):
4.9 rating.
And then Mr.
Electric of Greater Seattle.
Now, this definitely seems morerealistic, but they have 106
reviews, but they have a 4.6overall rating.
So quantity is important here,but you also want to think about
what's being included in thosereviews because they can help
(03:15):
with your local visibility.
And if you're not sure what toinclude, make sure to check out
our previous videos.
I'll make sure to link to ithere in the description where
you can see.
Wow.
What guardrails you should begiving your customers after
completed projects where youwant impactful reviews.
(03:35):
But I just wanted to share thatexample, is that this is really
happening in real time.
So you wanna make sure thatyou're prioritizing reviews as
you grow your business.
Now, back to my content.
So how do we stop forgetting toask for reviews?
We make it impossible to forgetby building it directly into
your job completion process.
(03:57):
First, add review requests toyour job completion checklist
right alongside cleanup,workspace, and final walkthrough
of customer.
It becomes non-negotiable.
Use the CRM you're alreadypaying for, so that might be
house call pro jobber.
Or even a Excel sheet.
They all have automated reviewrequest features you're probably
(04:18):
not utilizing.
Of course, with the Excel sheet,it's gonna be more manual, but
at least you have something toget started to keep you
organized.
Tools like Hos Call Pro orJobber, they can trigger review
requests automatically when ajob is marked complete.
Make sure you train your techsto make the ask while they're
still on site.
It's much easier when they're infront of the customer.
(04:41):
Nothing beats the conversionrate of a text saying, Hey, if
you're happy with our worktoday, you'll receive a text in
a few minutes where you canleave us a quick review.
It really helps us out.
It's the money sequence.
Send out initial texts 10 to 15minutes.
After the job wraps, thecustomer is still feeling the
relief of having theirelectrical problem solved.
(05:01):
And our gratitude is at peaklevels.
Then if there's no response in48 hours, follow up once more.
Just once.
We don't want to keep being apest to our customers.
The key takeaway review requestsshould rely on memory.
They should run on all about it.
(05:21):
Now let's talk tools, becausethe right technology makes this
whole process run without youhaving to think about it.
To be clear, we are unbias whenit comes to these different
tools.
We are not affiliate of any ofthem, I wanna make sure you do
your research to see what mightbe the best fit for your needs
and your budget.
(05:42):
Nice job integrates directlywith platforms like Jobber.
When you mark a job complete inyour scheduling software, nice
job automatically sends SMS andemail follow ups to requests.
Reviews.
Seamless for multi-locationelectrical businesses.
BirdEye is outstanding.
It gives you a dashboard whereyou can see reviews coming in
(06:03):
across all your locations, andyou can respond to them from one
place.
Podium is text-based and getsincredible conversion rates.
The average open rate for textmessages is over 95%.
Compared to about 20% for email.
Think about your own behavior.
You read text messages, right?
Grade us lets you create customreview funnels and reminders.
(06:27):
This is great if you want to getmore sophisticated with your
messaging and if you're usingjob tread.
It connects seamlessly withZapier to create custom
workflows.
So when a customer pays theirinvoice, it can trigger a thank
you message with a re reviewrequest.
Then Zapier, if you're notfamiliar, it is an automation
(06:47):
tool.
I.
It is more hands-on.
So you would have to set upthose automations yourself or
hire someone to do it for you.
But Zapier is a powerful tool.
It not only can help withreviews, but it can also help
with automating other parts ofyour process when communicating
and managing customerrelationships.
(07:08):
The key takeaway.
The right tech stack equals morefive star reviews with zero
extra work.
Of course, once you haveeverything set up, that's what
we're all looking for.
Now, let's get tactical withstrategies we've seen working in
the real world for businessesjust like yours.
Physical touch still matters.
Have your text handout printed.
(07:29):
Review cards on every job.
Customers who might ignore atext will hold on to a physical
card, especially if it has yourlogo and a QR code.
Linking directly to your Googlereview page, automate SMS and
email follow-ups after service.
The data shows requests sentwithin 24 hours of service
completion.
(07:50):
Get 50% higher conversion ratesthan those sent later.
Include review links in yourinvoice and booking confirmation
emails.
These aren't your primary reviewgeneration tools, but they
create multiple touchpoints.
Here's a pro tip.
Highlight your best reviews andsocial posts and email
newsletters.
When potential customers see youcelebrating existing customers.
(08:13):
It primes them to want that thesame recognition.
Some states allow offeringmonthly thank you giveaways to
encourage reviews.
Maybe it's a$100 gift card drawnfrom customers who left reviews
that month.
Just make sure you're notdirectly paying for reviews
because that violates Google'sterms of services.
(08:34):
Use real world rep replicabletactics to turn happy customers
into vocal promoters no matterwhere you operate.
Reviews aren't just for Google'sranking algorithm.
They're potent sales tools.
You should be using actively inyour marketing.
Share reviews on your homepageusing embed widgets.
(08:56):
A scrolling carousel of yourlatest five star reviews creates
instant credibility.
Use them in quote emails tobuild trust pre-sale when you're
bidding on a$15,000 panelupgrade, including a testimonial
from another customer.
Who had the same service cangive you that extra small edge
(09:17):
to win the business.
Pull snippets into your socialmedia content.
Create simple graphics with acustomer, quote and your logo.
That's instant content thatbuilds trust Whenever possible,
add photos or job types toreviews.
Five star review for ev.
Charging installation in OakCreek neighborhood, for example,
(09:38):
is so much more powerful thanjust a generic review like.
They did a great job.
Here's something that yourcompetitors probably aren't
doing.
Share reviews organized byneighborhood.
Here's what our Highland Parkcustomers are saying about us.
That's hyper localized approach.
Creates immediate connection.
(09:59):
Don't let reviews collect us.
Put them to work in your salesflow, because reviews are tools.
At Destiny Marketing Solutions,we have built something called
the Full Circuit Growth Method,specifically for electrical
businesses like yours.
We turn electrician reviews intorocket fuel.
Our method automates review,capture, showcases, social
(10:22):
proof, and ties it into your SEOads and conversion strategy.
The result, your happy customersdo the selling for you.
Our system takes you from a lackof qualified leads all the way
to your dream outcome.
Do a systematic approach.
We start by addressing thefundamental challenge, lack of
(10:42):
qualified leads, and then movethrough each critical stage,
getting found by the rightclients, converting more leads
into projects.
Knowing what's working andultimately reaching the dream
outcome for your business.
I love this line.
If you've done a job right, letthe reviews close.
The next one, here's where wecan help our full circuit growth
(11:06):
audit examines exactly what'shappening with your online
review situation.
Right now, we review yourcurrent review volume and pace.
Are you getting two reviews amonth or 20?
What's the trend over time?
We evaluate your softwareautomation options.
Maybe you're already paying fortools with review features
you're not using.
(11:27):
We find gaps in timing, wording,or even delivery often.
Small tweaks to messaging candouble response rates.
I.
We benchmark against competitorsin your market, at the top rank
electrical businesses in yourarea has 110 reviews and you
have 15 you have a large gap toclose.
Then we build a custom reviewgeneration engine specifically
(11:50):
for your business.
You don't need more reviewrequests.
You need a real system, andthat's exactly what we help you
build.
We help electricians buildreview systems that boost
visibility and close more jobs.
It's that simple.
If what I've shared todayresonates with you, book your
full circuit growth audit usingthe link here on the screen, or
(12:14):
you can also just click to itfrom our video description.
You can also call us at thenumber on the screen.
We're based in Houston, but weserve electricians nationwide.
Remember this, you are alreadyearning great reviews.
Now let's make sure people seethem.
I promise you.
An expert tip, and here it is,the multi-touch review sequence
(12:36):
that's getting our clients a40%.
47% response rate on reviewrequests.
Use your CRM to trigger a reviewtext within 15 minutes of job
completion.
Strike while the iron is hot,right?
When your customer is feelingmost relieved and grateful.
If no review comes in, send afollow up email in 48 hours.
(12:57):
Use a different medium.
So let's say if you started withtext message.
Maybe try doing email or evenjust doing a follow up call,
having someone from your team dothat call and make sure you make
it personalized.
So use their name, but don'tstop there.
Also, talk about some of thedetails of their job, or maybe
there's some things that theyshould keep in mind moving
(13:18):
forward so they're not in thesame position.
In the near future, include aphoto of the completed job or a
personalized thank you message.
This visual reminder of yourquality work triggers positive
emotions where legal in yourstate offer a small incentive
like entering reviewers into amonthly drawing.
(13:39):
Remember, you can't pay directlyfor reviews, but you can show
customer appreciation, post a QRcode on your service truck or
business card.
Make it ridiculously easy forcustomers to leave reviews at
any touchpoint they may havewith your.
Business or your team.
Here's the key takeaway, andit's worth writing down one.
(14:01):
Touch request.
Get ignored.
Three touch sequences, getresults.
That's all for today.
Keep your reviews flowing andyour circuits growing.
I'm Leonard Parker, and I'll seeyou on the next one.
Electricians, let's turn up the voltage on
your reputation.
I'm Leonard Parker, founder ofDestiny Marketing Solutions.
You know what's more powerfulthan a 220 volt line, a five
star Google review forelectricians pulling in$200,000
a year or more.
You're doing great work, but areyou getting appraised you
deserve Today, we're going tofix that circuit.
(00:22):
I'll show you exactly how topelectrical businesses are
generating consistent five starreviews.
While adding a single hour totheir already packed schedules
and stick around to the end,I've got an expert tip to help
our clients double their reviewconversion rate practically
overnight.
Let's get real about what'shappening when someone needs an
(00:44):
electrician in 2025.
Did you know that over 90% ofcustomers read reviews before
they even think about callingyou?
That's right before they knowanything about your licensing,
your experience, or yourspecialized expertise, they're
judging you on what completestrangers said online in
(01:04):
marketing, we call this socialproof, and here's a shocking
stat.
The Google listings rank at thetop of search results, almost
always have the most reviews.
Not just good reviews, but mostreviews.
Word of mouth used to be yourneighbor telling you about a
good electrician over the fence.
Now it lives online.
Ignore it, and you might as wellbe installing knob and tube
(01:26):
wiring and new construction.
The most telling thing I hearwhen talking to electrical
business owners, we just forgetto ask that simple, no complex
marketing challenge.
You're just leaving thousands ofdollars on the table because.
Requesting reviews isn't builtinto your process.
The key takeaway here, reviewsdon't just build your brand.
(01:49):
They literally book yourcalendar.
And in case you're wondering orif this is true or not, here's a
search result page for SeattleElectrician and we scroll down
to the Google Map listings.
And even before we get to that,let's just look at the.
(02:09):
Companies that are running localservice ads.
See here, Taylor Electric, over3,800 reviews 4.9.
Overall rating, Tucson'sPlumbing, 3.2 k reviews overall,
4.9 rating even if you'rerunning local service ads.
Who do you think the user ismore likely to click on you with
(02:32):
your maybe one or two reviews orTaylor Electric or Tucson
Plumbing with thousands ofreviews.
If we scroll again down to theorganic listings in the map
pack, we see similar thingshere.
So as you Wish electric, theyhave over 2000 reviews overall,
4.9 rating.
Eco Electric Plumbing andHeating, 1.6 K reviews overall,
(02:55):
4.9 rating.
And then Mr.
Electric of Greater Seattle.
Now, this definitely seems morerealistic, but they have 106
reviews, but they have a 4.6overall rating.
So quantity is important here,but you also want to think about
what's being included in thosereviews because they can help
(03:15):
with your local visibility.
And if you're not sure what toinclude, make sure to check out
our previous videos.
I'll make sure to link to ithere in the description where
you can see.
Wow.
What guardrails you should begiving your customers after
completed projects where youwant impactful reviews.
(03:35):
But I just wanted to share thatexample, is that this is really
happening in real time.
So you wanna make sure thatyou're prioritizing reviews as
you grow your business.
Now, back to my content.
So how do we stop forgetting toask for reviews?
We make it impossible to forgetby building it directly into
your job completion process.
(03:57):
First, add review requests toyour job completion checklist
right alongside cleanup,workspace, and final walkthrough
of customer.
It becomes non-negotiable.
Use the CRM you're alreadypaying for, so that might be
house call pro jobber.
Or even a Excel sheet.
They all have automated reviewrequest features you're probably
(04:18):
not utilizing.
Of course, with the Excel sheet,it's gonna be more manual, but
at least you have something toget started to keep you
organized.
Tools like Hos Call Pro orJobber, they can trigger review
requests automatically when ajob is marked complete.
Make sure you train your techsto make the ask while they're
still on site.
It's much easier when they're infront of the customer.
(04:41):
Nothing beats the conversionrate of a text saying, Hey, if
you're happy with our worktoday, you'll receive a text in
a few minutes where you canleave us a quick review.
It really helps us out.
It's the money sequence.
Send out initial texts 10 to 15minutes.
After the job wraps, thecustomer is still feeling the
relief of having theirelectrical problem solved.
(05:01):
And our gratitude is at peaklevels.
Then if there's no response in48 hours, follow up once more.
Just once.
We don't want to keep being apest to our customers.
The key takeaway review requestsshould rely on memory.
They should run on all about it.
(05:21):
Now let's talk tools, becausethe right technology makes this
whole process run without youhaving to think about it.
To be clear, we are unbias whenit comes to these different
tools.
We are not affiliate of any ofthem, I wanna make sure you do
your research to see what mightbe the best fit for your needs
and your budget.
(05:42):
Nice job integrates directlywith platforms like Jobber.
When you mark a job complete inyour scheduling software, nice
job automatically sends SMS andemail follow ups to requests.
Reviews.
Seamless for multi-locationelectrical businesses.
BirdEye is outstanding.
It gives you a dashboard whereyou can see reviews coming in
(06:03):
across all your locations, andyou can respond to them from one
place.
Podium is text-based and getsincredible conversion rates.
The average open rate for textmessages is over 95%.
Compared to about 20% for email.
Think about your own behavior.
You read text messages, right?
Grade us lets you create customreview funnels and reminders.
(06:27):
This is great if you want to getmore sophisticated with your
messaging and if you're usingjob tread.
It connects seamlessly withZapier to create custom
workflows.
So when a customer pays theirinvoice, it can trigger a thank
you message with a re reviewrequest.
Then Zapier, if you're notfamiliar, it is an automation
(06:47):
tool.
I.
It is more hands-on.
So you would have to set upthose automations yourself or
hire someone to do it for you.
But Zapier is a powerful tool.
It not only can help withreviews, but it can also help
with automating other parts ofyour process when communicating
and managing customerrelationships.
(07:08):
The key takeaway.
The right tech stack equals morefive star reviews with zero
extra work.
Of course, once you haveeverything set up, that's what
we're all looking for.
Now, let's get tactical withstrategies we've seen working in
the real world for businessesjust like yours.
Physical touch still matters.
Have your text handout printed.
(07:29):
Review cards on every job.
Customers who might ignore atext will hold on to a physical
card, especially if it has yourlogo and a QR code.
Linking directly to your Googlereview page, automate SMS and
email follow-ups after service.
The data shows requests sentwithin 24 hours of service
completion.
(07:50):
Get 50% higher conversion ratesthan those sent later.
Include review links in yourinvoice and booking confirmation
emails.
These aren't your primary reviewgeneration tools, but they
create multiple touchpoints.
Here's a pro tip.
Highlight your best reviews andsocial posts and email
newsletters.
When potential customers see youcelebrating existing customers.
(08:13):
It primes them to want that thesame recognition.
Some states allow offeringmonthly thank you giveaways to
encourage reviews.
Maybe it's a$100 gift card drawnfrom customers who left reviews
that month.
Just make sure you're notdirectly paying for reviews
because that violates Google'sterms of services.
(08:34):
Use real world rep replicabletactics to turn happy customers
into vocal promoters no matterwhere you operate.
Reviews aren't just for Google'sranking algorithm.
They're potent sales tools.
You should be using actively inyour marketing.
Share reviews on your homepageusing embed widgets.
(08:56):
A scrolling carousel of yourlatest five star reviews creates
instant credibility.
Use them in quote emails tobuild trust pre-sale when you're
bidding on a$15,000 panelupgrade, including a testimonial
from another customer.
Who had the same service cangive you that extra small edge
(09:17):
to win the business.
Pull snippets into your socialmedia content.
Create simple graphics with acustomer, quote and your logo.
That's instant content thatbuilds trust Whenever possible,
add photos or job types toreviews.
Five star review for ev.
Charging installation in OakCreek neighborhood, for example,
(09:38):
is so much more powerful thanjust a generic review like.
They did a great job.
Here's something that yourcompetitors probably aren't
doing.
Share reviews organized byneighborhood.
Here's what our Highland Parkcustomers are saying about us.
That's hyper localized approach.
Creates immediate connection.
(09:59):
Don't let reviews collect us.
Put them to work in your salesflow, because reviews are tools.
At Destiny Marketing Solutions,we have built something called
the Full Circuit Growth Method,specifically for electrical
businesses like yours.
We turn electrician reviews intorocket fuel.
Our method automates review,capture, showcases, social
(10:22):
proof, and ties it into your SEOads and conversion strategy.
The result, your happy customersdo the selling for you.
Our system takes you from a lackof qualified leads all the way
to your dream outcome.
Do a systematic approach.
We start by addressing thefundamental challenge, lack of
(10:42):
qualified leads, and then movethrough each critical stage,
getting found by the rightclients, converting more leads
into projects.
Knowing what's working andultimately reaching the dream
outcome for your business.
I love this line.
If you've done a job right, letthe reviews close.
The next one, here's where wecan help our full circuit growth
(11:06):
audit examines exactly what'shappening with your online
review situation.
Right now, we review yourcurrent review volume and pace.
Are you getting two reviews amonth or 20?
What's the trend over time?
We evaluate your softwareautomation options.
Maybe you're already paying fortools with review features
you're not using.
(11:27):
We find gaps in timing, wording,or even delivery often.
Small tweaks to messaging candouble response rates.
I.
We benchmark against competitorsin your market, at the top rank
electrical businesses in yourarea has 110 reviews and you
have 15 you have a large gap toclose.
Then we build a custom reviewgeneration engine specifically
(11:50):
for your business.
You don't need more reviewrequests.
You need a real system, andthat's exactly what we help you
build.
We help electricians buildreview systems that boost
visibility and close more jobs.
It's that simple.
If what I've shared todayresonates with you, book your
full circuit growth audit usingthe link here on the screen, or
(12:14):
you can also just click to itfrom our video description.
You can also call us at thenumber on the screen.
We're based in Houston, but weserve electricians nationwide.
Remember this, you are alreadyearning great reviews.
Now let's make sure people seethem.
I promise you.
An expert tip, and here it is,the multi-touch review sequence
(12:36):
that's getting our clients a40%.
47% response rate on reviewrequests.
Use your CRM to trigger a reviewtext within 15 minutes of job
completion.
Strike while the iron is hot,right?
When your customer is feelingmost relieved and grateful.
If no review comes in, send afollow up email in 48 hours.
(12:57):
Use a different medium.
So let's say if you started withtext message.
Maybe try doing email or evenjust doing a follow up call,
having someone from your team dothat call and make sure you make
it personalized.
So use their name, but don'tstop there.
Also, talk about some of thedetails of their job, or maybe
there's some things that theyshould keep in mind moving
(13:18):
forward so they're not in thesame position.
In the near future, include aphoto of the completed job or a
personalized thank you message.
This visual reminder of yourquality work triggers positive
emotions where legal in yourstate offer a small incentive
like entering reviewers into amonthly drawing.
(13:39):
Remember, you can't pay directlyfor reviews, but you can show
customer appreciation, post a QRcode on your service truck or
business card.
Make it ridiculously easy forcustomers to leave reviews at
any touchpoint they may havewith your.
Business or your team.
Here's the key takeaway, andit's worth writing down one.
(14:01):
Touch request.
Get ignored.
Three touch sequences, getresults.
That's all for today.
Keep your reviews flowing andyour circuits growing.
I'm Leonard Parker, and I'll seeyou on the next one.
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