June 11, 2025 ā¢ 12 mins
Destiny Marketing Solutions specializes in marketing for electricians. Trusted by electrical contractors across the U.S., we help electricians grow through digital marketingālocal SEO, local service ads, Google Ads, content, and automation.
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Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Leonard Parker (00:00):
You know what they say about electricians,
right?
You're so busy keeping thelights on for everyone else that
their own business is left inthe dark.
Hi, I'm Leonard Parker, founderof Destiny Marketing Solutions,
and today I'm going to show youwhy I don't have time for
marketing is the biggest excusein your business growth.
(00:20):
Stick around to the end whereI'll show one simple automation
that can instantly free up hoursof your time each month so grab
your coffee, put away those wirestrippers for 15 minutes and
let's power up your business.
Let's be honest.
If you're an electricalcontractor pulling in at least
$200,000 or more a year, you'realready wearing many hats you're
(00:42):
in the field managing crews andconstantly putting out fires
literally and figuratively.
Marketing becomes tomorrow'stask, but tomorrow never seems
to come, and each time you putit off, your competitor down the
road picks up another customerwho could have been yours growth
stalls when your lead flowdepends on your personal time.
(01:02):
If you can only market whenyou're free, you'll never market
at all.
Just like you'll tell ahomeowner not to do their
electrical panel themselves, I'mtelling you there comes a point
where you should not do ityourself with your marketing.
Let's look at what's reallyhappening here.
You wear at least five differenthats in your business, and
marketing is always the last oneyou put on whether that's
(01:26):
posting new content on yourwebsite, designing ads,
following up with leads, orchecking performance reports.
Each one takes energy.
You don't have after a long dayof work, while systems are
support, everything falls onyour shoulders.
The result.
Inconsistent visibility onlineand unpredictable leads coming
(01:46):
through your door.
Here's what most marketing guruswon't tell you.
Lack of time isn't actually theproblem.
It's a lack of bandwidth andstructure.
Big difference.
One you can solve one, you cantIf you're nodding your head
right now, hit that like button.
You might be thinking, allright, Leonard, you don't know
me.
How do you know I'm doing itwrong?
(02:07):
Let me ask you this.
Do you only market when thingsslow down?
You know that panic moment whenyou realize your schedule is
getting empty and suddenlyyou're posting on Facebook like
a teenager?
Are you relying 100% onreferrals and repeat work?
Great sources, but dangerous todepend on them exclusively.
(02:29):
Is there no tracking, nocalendar, no metrics for your
marketing efforts.
Just a vague feeling of, yeah,we should probably do something
about that website and the bigone.
Are you guessing what worksinstead of knowing what works?
If you're guilty of any ofthese, you're in reactive
marketing mode.
(02:49):
And here's the problem.
If marketing stops, when you getbusy, you're stuck in a feast or
famine cycle, always startingover.
Now let's look at what you'reaiming for.
Consistent marketing isn't abouthustling harder staying up late,
or even working weekends.
It's about systems that workwhile you're on the job.
(03:12):
A proper marketing system meansyour website and profiles
attracting leads 24/7, even at2:00 AM when you're sound
asleep.
After a long day oftroubleshooting new reviews,
content and ads.
Run without your input.
They're just happeningautomatically in the background.
You get scheduled reports thatsummarize key results so you
(03:33):
know what's working withouthaving to dig through the data
yourself.
Real marketing doesn't rely juston hustle.
It runs in the background like awell-designed system.
Once it's set up right, it justworks without constant
maintenance.
So let's talk solutions.
If you're determined to handlethe marketing yourself or have
(03:56):
someone on your team manage ityou need to be brutally
selective about where you spendyour time.
First claim and optimize yourGoogle business profile.
This is the highest return oninvestment marketing activity
any local business can take,period.
It takes about an hour to set upproperly and maybe 15 minutes a
(04:16):
week to maintain Second.
Ask for reviews after everycompleted job, every single job.
This is how you build thatreputation snowball.
Third, use text-based follow-upand basic lead tracking.
If you're short on budget, asimple Google spreadsheet works
here.
Fourth, invest a few hours aweek, in visibility driving
(04:41):
tasks.
if you're doing it solo, focuson the 20% of activities that
drive 80% of your businessgrowth.
You don't need to do everythingjust the right things
consistently.
Here's a hard truth.
One well managed marketingchannel is infinitely better
than five half done ones.
(05:02):
The Jack of all trades approachis marketing suicide for a busy
electrician like yourself.
If you're starting from scratch,start with that Google business
profile.
It's free, high impact anddirectly connected to local
searches for electricians if youwant to run local service ads or
are considering it for thefuture.
(05:23):
note that your local service adcampaign would be linked to your
Google Business profile, so itis a prerequisite before you can
run those local service ads.
And that leads me to the nextpriority.
Your LSA or local service adsare designed to generate direct
leads, Track what works andbuild from there.
(05:45):
Don't add another channel untilyou've nailed the first one
Remember, depth beats width.
When your time is limited, be ago-to electrician in one place
online before you try to beeverywhere.
If you're finding value in this,drop a comment with your biggest
marketing challenge.
I read every comment and ithelps me create.
(06:05):
More helpful content thataddresses your specific needs.
Now, let's talk about optiontwo, which for many electricians
is the smarter choicedelegation.
So you can either hire someonein house, maybe hire an intern,
hire someone who specializes inmarketing, and they're a member
(06:25):
of the team.
You can also partner with aprovider that understands
electricians, not just anymarketing agency, but one that
gets the specific challengesthat you face, offload the
technical part, like the SEO,the ads management, setting up a
follow up system or contentcreation The stuff that you just
(06:47):
don't have specialized knowledgeto do well.
Instead of getting task liststhat eat up your time, you
should get detailed lead reportsthat show the results of your
marketing investment.
Focus only on approvals and bigpicture strategy.
Your job becomes reviewing andsaying yes or no, not
implementation.
(07:07):
You don't need more to-dos.
You need fewer touchpoints withbetter results.
That's where proper delegationdelivers.
If you do decide to go thedelegation route, here's what
you should expect from a propermarketing system, website
optimization and local SEO thatactually improves rankings, not
just meaningless updates that donothing.
(07:30):
If you're working with a teammember or an agency, you always
wanna understand why are theydoing this?
If you are trusting them to bethe expert there has to be some
trust that what they're doing isbest long term.
But you also wanna make surethat you are being educated
along the way.
You also want to make sure thatthis is not a set and forget it
(07:53):
process.
SEO website optimization.
is dynamic Google's algorithmschange over time, so you need to
make sure that your SEO andwebsite optimization strategy is
adapting with those changes, Youwanna avoid forgetting to ask
for reviews or scrambling torespond to them.
(08:16):
optimize for book jobs, not justclicks or calls, but actual
paying work.
these should be part of yourmarketing system, and you wanna
have at a minimum monthlyreporting tied to real outcomes.
Not vanity metrics like likes orcomments on social media posts,
but metrics that drive impact toyour bottom line, like calls
(08:40):
generated.
The number of calls orpercentage of those calls that
converted into closed projectsdoesn't require more of your
time.
Just a robust and better system,anyone telling you otherwise is
trying to sell you on hustlingharder, not smarter.
This is where our full circuitgrowth audit comes in.
(09:03):
It's assigned specifically forelectricians who are too busy to
figure this all out bythemselves.
The audit identifies which partsof your marketing can be
automated or delegated It alsospots where you're wasting time
or energy with low return andmarketing budget on tasks that
feel productive but don'tactually generate leads.
(09:24):
You'll get a breakdown of whichmarketing activities to cut.
Keep and outsource based on yourspecific situation, and you'll
walk away with a step-by-stepplan tailored to your capacity,
not some generic template.
The right audit frees you frommarketing guesswork and gives
you a plan you can actuallyfollow while quitting your day
(09:45):
job.
Now let's talk about the systemthat ties everything together.
Lack of time is one of the mostcommon roadblocks for our
electrician clients, but it'salso one of the easiest to solve
with the right systems.
Our full circuit growth methodhelps you identify what must be
done, what can be automated, andwhat can be handed off.
(10:06):
So growth doesn't stop whenyou're on the job.
We take you from a lack ofqualified leads to your dream
outcome with specific steps toget found by the right type of
prospects.
Converting more of thoseprospects into projects and
knowing what's working along theway.
Time is a constraint, but itshouldn't be the reason your
(10:28):
business stays stagnant.
With the right system, you cankeep growing even during your
busiest seasons.
If you're ready to stopmarketing on empty, here's your
next step.
Book your full circuit growthaudit at the link below.
I'll also provide it in thevideo description.
It's a no pressure way to seeexactly what's holding you back
(10:51):
and how to fix it.
You can schedule at the linkbelow in the description, or
call us on the number on thescreen.
We're based in Houston, but weserve electricians nationwide.
Remember.
Growth doesn't require more ofyour time, just better use of it
before you go, here's thatexpert tip I promised.
(11:13):
Start by automating just onemarketing process this week.
Pick something simple.
Review requests, quote, followups, or missed call texts.
Some go-to tools for theseautomations include nice shop
for reviews.
Call role for call tracking, orgo high level for client
communications.
Many of these have free trialsor starter plans so you can test
(11:36):
them out before making asignificant investment.
Don't aim for perfect.
Aim for hands off and done.
Small automations can lead tobig consistency over time.
You don't have to automateeverything just enough to get
your time back.
That's the first step towardsmarketing that works without
you.
That's all for today.
(11:58):
If the video saved you even 15minutes of marketing headaches,
do me a favor and hit thatsubscribe button.
I'm Leonard Parker helping youkeep the power flowing to your
electrician business.
Remember, even electricians needa backup generator and a good
marketing system is exactlythat.
Stay current, my friends, andI'll see you in the next one.
You know what they say about electricians,
right?
You're so busy keeping thelights on for everyone else that
their own business is left inthe dark.
Hi, I'm Leonard Parker, founderof Destiny Marketing Solutions,
and today I'm going to show youwhy I don't have time for
marketing is the biggest excusein your business growth.
(00:20):
Stick around to the end whereI'll show one simple automation
that can instantly free up hoursof your time each month so grab
your coffee, put away those wirestrippers for 15 minutes and
let's power up your business.
Let's be honest.
If you're an electricalcontractor pulling in at least
$200,000 or more a year, you'realready wearing many hats you're
(00:42):
in the field managing crews andconstantly putting out fires
literally and figuratively.
Marketing becomes tomorrow'stask, but tomorrow never seems
to come, and each time you putit off, your competitor down the
road picks up another customerwho could have been yours growth
stalls when your lead flowdepends on your personal time.
(01:02):
If you can only market whenyou're free, you'll never market
at all.
Just like you'll tell ahomeowner not to do their
electrical panel themselves, I'mtelling you there comes a point
where you should not do ityourself with your marketing.
Let's look at what's reallyhappening here.
You wear at least five differenthats in your business, and
marketing is always the last oneyou put on whether that's
(01:26):
posting new content on yourwebsite, designing ads,
following up with leads, orchecking performance reports.
Each one takes energy.
You don't have after a long dayof work, while systems are
support, everything falls onyour shoulders.
The result.
Inconsistent visibility onlineand unpredictable leads coming
(01:46):
through your door.
Here's what most marketing guruswon't tell you.
Lack of time isn't actually theproblem.
It's a lack of bandwidth andstructure.
Big difference.
One you can solve one, you cantIf you're nodding your head
right now, hit that like button.
You might be thinking, allright, Leonard, you don't know
me.
How do you know I'm doing itwrong?
(02:07):
Let me ask you this.
Do you only market when thingsslow down?
You know that panic moment whenyou realize your schedule is
getting empty and suddenlyyou're posting on Facebook like
a teenager?
Are you relying 100% onreferrals and repeat work?
Great sources, but dangerous todepend on them exclusively.
(02:29):
Is there no tracking, nocalendar, no metrics for your
marketing efforts.
Just a vague feeling of, yeah,we should probably do something
about that website and the bigone.
Are you guessing what worksinstead of knowing what works?
If you're guilty of any ofthese, you're in reactive
marketing mode.
(02:49):
And here's the problem.
If marketing stops, when you getbusy, you're stuck in a feast or
famine cycle, always startingover.
Now let's look at what you'reaiming for.
Consistent marketing isn't abouthustling harder staying up late,
or even working weekends.
It's about systems that workwhile you're on the job.
(03:12):
A proper marketing system meansyour website and profiles
attracting leads 24/7, even at2:00 AM when you're sound
asleep.
After a long day oftroubleshooting new reviews,
content and ads.
Run without your input.
They're just happeningautomatically in the background.
You get scheduled reports thatsummarize key results so you
(03:33):
know what's working withouthaving to dig through the data
yourself.
Real marketing doesn't rely juston hustle.
It runs in the background like awell-designed system.
Once it's set up right, it justworks without constant
maintenance.
So let's talk solutions.
If you're determined to handlethe marketing yourself or have
(03:56):
someone on your team manage ityou need to be brutally
selective about where you spendyour time.
First claim and optimize yourGoogle business profile.
This is the highest return oninvestment marketing activity
any local business can take,period.
It takes about an hour to set upproperly and maybe 15 minutes a
(04:16):
week to maintain Second.
Ask for reviews after everycompleted job, every single job.
This is how you build thatreputation snowball.
Third, use text-based follow-upand basic lead tracking.
If you're short on budget, asimple Google spreadsheet works
here.
Fourth, invest a few hours aweek, in visibility driving
(04:41):
tasks.
if you're doing it solo, focuson the 20% of activities that
drive 80% of your businessgrowth.
You don't need to do everythingjust the right things
consistently.
Here's a hard truth.
One well managed marketingchannel is infinitely better
than five half done ones.
(05:02):
The Jack of all trades approachis marketing suicide for a busy
electrician like yourself.
If you're starting from scratch,start with that Google business
profile.
It's free, high impact anddirectly connected to local
searches for electricians if youwant to run local service ads or
are considering it for thefuture.
(05:23):
note that your local service adcampaign would be linked to your
Google Business profile, so itis a prerequisite before you can
run those local service ads.
And that leads me to the nextpriority.
Your LSA or local service adsare designed to generate direct
leads, Track what works andbuild from there.
(05:45):
Don't add another channel untilyou've nailed the first one
Remember, depth beats width.
When your time is limited, be ago-to electrician in one place
online before you try to beeverywhere.
If you're finding value in this,drop a comment with your biggest
marketing challenge.
I read every comment and ithelps me create.
(06:05):
More helpful content thataddresses your specific needs.
Now, let's talk about optiontwo, which for many electricians
is the smarter choicedelegation.
So you can either hire someonein house, maybe hire an intern,
hire someone who specializes inmarketing, and they're a member
(06:25):
of the team.
You can also partner with aprovider that understands
electricians, not just anymarketing agency, but one that
gets the specific challengesthat you face, offload the
technical part, like the SEO,the ads management, setting up a
follow up system or contentcreation The stuff that you just
(06:47):
don't have specialized knowledgeto do well.
Instead of getting task liststhat eat up your time, you
should get detailed lead reportsthat show the results of your
marketing investment.
Focus only on approvals and bigpicture strategy.
Your job becomes reviewing andsaying yes or no, not
implementation.
(07:07):
You don't need more to-dos.
You need fewer touchpoints withbetter results.
That's where proper delegationdelivers.
If you do decide to go thedelegation route, here's what
you should expect from a propermarketing system, website
optimization and local SEO thatactually improves rankings, not
just meaningless updates that donothing.
(07:30):
If you're working with a teammember or an agency, you always
wanna understand why are theydoing this?
If you are trusting them to bethe expert there has to be some
trust that what they're doing isbest long term.
But you also wanna make surethat you are being educated
along the way.
You also want to make sure thatthis is not a set and forget it
(07:53):
process.
SEO website optimization.
is dynamic Google's algorithmschange over time, so you need to
make sure that your SEO andwebsite optimization strategy is
adapting with those changes, Youwanna avoid forgetting to ask
for reviews or scrambling torespond to them.
(08:16):
optimize for book jobs, not justclicks or calls, but actual
paying work.
these should be part of yourmarketing system, and you wanna
have at a minimum monthlyreporting tied to real outcomes.
Not vanity metrics like likes orcomments on social media posts,
but metrics that drive impact toyour bottom line, like calls
(08:40):
generated.
The number of calls orpercentage of those calls that
converted into closed projectsdoesn't require more of your
time.
Just a robust and better system,anyone telling you otherwise is
trying to sell you on hustlingharder, not smarter.
This is where our full circuitgrowth audit comes in.
(09:03):
It's assigned specifically forelectricians who are too busy to
figure this all out bythemselves.
The audit identifies which partsof your marketing can be
automated or delegated It alsospots where you're wasting time
or energy with low return andmarketing budget on tasks that
feel productive but don'tactually generate leads.
(09:24):
You'll get a breakdown of whichmarketing activities to cut.
Keep and outsource based on yourspecific situation, and you'll
walk away with a step-by-stepplan tailored to your capacity,
not some generic template.
The right audit frees you frommarketing guesswork and gives
you a plan you can actuallyfollow while quitting your day
(09:45):
job.
Now let's talk about the systemthat ties everything together.
Lack of time is one of the mostcommon roadblocks for our
electrician clients, but it'salso one of the easiest to solve
with the right systems.
Our full circuit growth methodhelps you identify what must be
done, what can be automated, andwhat can be handed off.
(10:06):
So growth doesn't stop whenyou're on the job.
We take you from a lack ofqualified leads to your dream
outcome with specific steps toget found by the right type of
prospects.
Converting more of thoseprospects into projects and
knowing what's working along theway.
Time is a constraint, but itshouldn't be the reason your
(10:28):
business stays stagnant.
With the right system, you cankeep growing even during your
busiest seasons.
If you're ready to stopmarketing on empty, here's your
next step.
Book your full circuit growthaudit at the link below.
I'll also provide it in thevideo description.
It's a no pressure way to seeexactly what's holding you back
(10:51):
and how to fix it.
You can schedule at the linkbelow in the description, or
call us on the number on thescreen.
We're based in Houston, but weserve electricians nationwide.
Remember.
Growth doesn't require more ofyour time, just better use of it
before you go, here's thatexpert tip I promised.
(11:13):
Start by automating just onemarketing process this week.
Pick something simple.
Review requests, quote, followups, or missed call texts.
Some go-to tools for theseautomations include nice shop
for reviews.
Call role for call tracking, orgo high level for client
communications.
Many of these have free trialsor starter plans so you can test
(11:36):
them out before making asignificant investment.
Don't aim for perfect.
Aim for hands off and done.
Small automations can lead tobig consistency over time.
You don't have to automateeverything just enough to get
your time back.
That's the first step towardsmarketing that works without
you.
That's all for today.
(11:58):
If the video saved you even 15minutes of marketing headaches,
do me a favor and hit thatsubscribe button.
I'm Leonard Parker helping youkeep the power flowing to your
electrician business.
Remember, even electricians needa backup generator and a good
marketing system is exactlythat.
Stay current, my friends, andI'll see you in the next one.
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