April 9, 2025 ā¢ 16 mins
Destiny Marketing Solutions specializes in marketing for electricians. Trusted by electrical contractors across the U.S., we help electricians grow through digital marketingālocal SEO, local service ads, Google Ads, content, and automation.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Leonard Parker's video recor (00:00):
Hi there.
I'm Leonard Parker founder ofDestiny Marketing Solutions.
I want to talk to you about thesingle biggest profit killer in
the electrical service industrythat most business owners never
see coming.
What is that?
I'm talking about a systemicproblem that's bleeding your
business dry, one unqualifiedprospect at a time.
(00:21):
Most electrical contractors areworking harder than ever.
They're spending thousands onmarketing, burning through fuel,
sending skilled technicians tojobs that never materialize, and
for leads that go nowhere.
Let me paint you a picture.
You get a call.
Sounds promising.
Your team drives 45 minutesacross town.
The homeowner wants a quickoutlet fix and wants to haggle
(00:44):
over a$50 service call, thosearen't just missed
opportunities.
They're active losses.
The average electricalcontractor loses between$5 to$10
monthly chasing the wrong leads.
That's money straight out ofyour pocket.
More leads don't mean moremoney.
Better leads mean more money.
(01:06):
Every unqualified lead costs youfuel expenses, technician time,
office admin overhead andopportunity costs for a job you
could have taken.
Most electrical businesses areplaying a volume game when they
really should be playing aprecision game.
Do you know who your mostprofitable customers.
(01:27):
Those customers who understandthe value of the quality work
that your team offers.
They have the budgets that matchthe complexity, other services
that you're offering, and theyrepresent repeat or referral
potential.
They align with your specificservice specialties.
Most contractors andelectricians can't answer that
(01:48):
question definitively, andthat's exactly why they're
trapped in a lead qualitynightmare.
The most successful electricalservice businesses aren't
generalists.
They're specialists.
Maybe you're the go-to EVcharging installation expert in
your area, or the commercialpanel upgrade specialist or the
smart home electrical systemintegrator.
(02:10):
Your marketing needs to reflectthat specificity.
Generic messaging gets genericresults.
Here's an example of a customeravatar canvas.
It's empty now.
But this is something we use forall of our clients, and it's
essentially a way to collect allthe information about your
(02:32):
target avatar or target persona,who is that decision maker?
So we start with the beforestate.
What do they have?
What do they feel?
What is their average day like?
What is their status?
What is their good versus evil?
If you're targeting someone whois an EV enthusiast, or maybe
they just purchased their firstEV what they have is an electric
(02:54):
vehicle.
Now they feel proud that notonly do they have a stylish new
car, but they're also doingsomething positive for the
environment You can think abouttheir average day.
Maybe they work a nine to five.
So they're away from home mostof the day.
Maybe they're charging at theiroffice workplace and they feel
good, they want.
(03:15):
To feel good that they arepositively impacting the
environment, ICE vehicles,combustible engines, anything
that detracts from futuregenerations, maybe their
children or grandchildren.
So that's where we start withthe before and you need to think
about what is in their mind,Make a decision on which company
(03:38):
they're going to go with to,install that EV charger at their
home.
Think about their frustrationsand fears.
Perhaps they've, worked withcontractors in the past and were
frustrated.
Maybe the timelines weren'taccurate.
Once you start thinking abouttheir frustrations and fears,
you can start thinking aboutwhat to focus on in your
(03:59):
marketing, and messaging, maybethere's some things to clean up
in your company the way youdeliver service you want to
understand their frustrationsand fears and then consider
their wants and aspirations.
What is it that they want inthis case, they want an EV
charger.
They want the convenience ofbeing able to plug in at their
home.
They don't have to go to theirnearest gas station or
supermarket to charge this isimportant because the service
(04:23):
you offer, it's more than just.
That service, right?
You want to think about how theyfeel after they receive your
service.
Let's look at another example.
Maybe someone is living at ahome where the electric is let's
call it dangerous.
Maybe there's a.
Broken breaker box, theelectricity just isn't reliable.
(04:46):
And to add to that, maybe theyhave young children that they
don't want to put in danger withthose faulty electric wiring.
In this case, you're notnecessarily selling a panel
upgrade or the fix of thatissue.
You are providing safety, fortheir family.
Think about after state they'regoing to have?
What do they feel?
(05:07):
How has this changed theiraverage day?
Going back to our EV owner forexample, maybe they had to spend
an hour or two, out of their wayto make sure that they have
their vehicle charged.
Whereas now they have thatconvenience right at their home
and now they have more time fortheir family, more time for
their hobbies.
Or if they just wanna lay backand bench on Netflix a few hours
(05:31):
more every week, they have thetime to do that.
The avatar to persona, youactually want to give this
person a name.
And even better, if you alreadyhave a customer that, fits that
persona, you can use them asyour model.
What are their demographics,their interests?
What are their key purchasedrivers?
So you want to think past.
(05:52):
in another video I talked aboutthe importance of reviews.
So perhaps they do their duediligence, research locally,
connect with their neighbors onplatforms like Nextdoor or
social media.
What goes into making their.
Purchase decision, It's veryimportant that you understand
your ideal customer.
(06:13):
You know them like the back ofyour hand, so when it's time to
market, run an ad campaign, puttogether the messaging in your
ads or build your website.
You know what's really going todrive them to make a purchase.
Even outside of marketing, youknow what not to do and what to
do when you're actuallyrendering that service.
(06:33):
And so just to wrap this up,this is a blank avatar.
the customer avatar canvas isyour precision targeting tool.
kudos to the digital marketingorganization, who provided this
template.
Are they homeowners or propertymanagers?
What is their typical incomerange?
What technologies are theyinterested in?
(06:55):
Smart home systems, EVs, what istheir professional background?
These are the generalized keypurchase drivers.
What motivates them to pick upthe phone?
safety concerns, energyefficiency, upgrades?
They're looking to integrate thedifferent technology they have
at their home, or solve aspecific electrical challenge.
(07:17):
are they worried about outdatedelectrical systems?
Are they concerned aboutpotential fire hazards?
Stressed about rising energycosts, afraid of unqualified
contractors, do they want a moretech connected home?
Are they looking to increasetheir property value?
Are they seeking energyefficient solutions?
Do they want peace of mind?
(07:37):
With reliable electricalservice.
In my opinion, these are themost important because this is
where you get past the serviceyou're offering, but you
understand where they arestarting, and what their ideal
outcome looks like?
to get them from the beforestate to that after state,
you're their hero.
You're the knight in shiningarmor that's coming in and
saving the day.
(07:58):
Think about yourself andwhatever service you offer,
that's the value you're bringingyour customer.
By mapping out this avatar,you're not just targeting,
you're speaking directly to theright customers in a way that
resonates deeply with them.
Moving on to the next pointpre-qualifying your leads
(08:18):
upfront.
Here's a counterintuitivestrategy.
Most electrical contractorsmiss.
Make it harder to become yourcustomer.
The best leads self-select.
They're willing to answerstrategic questions, they
understand the value.
They're not price shopping,they're solution seeking.
use five strategic questionsthat instantly filter out time.
(08:39):
wasters.
what specific service are youlooking for?
What's your actual timeline?
What's driving this electricalproject?
what's their budget are they thedecision maker, which is more
relevant for commercialprojects, but within their
household, who is making thatfinal decision?
These questions, They provideyou critical prequalification
(09:02):
information.
When you or your team followsup.
You already have a startingpoint for that conversation, so
this is the best use of yourtime.
Your prospect will alsounderstand that you took the
opportunity to read what theysubmitted, and now you're more
likely to nurture thatrelationship.
They also signal to yourcustomer that you're serious
(09:24):
about the services you offer.
You're not just a commodityservice.
I'm gonna switch gears here andshow you an example.
John Moore, I'm based in theHouston area.
They do a great job.
John Moore services, do a greatjob here on their Contact US
page they're not just asking forthe name phone number, you can
(09:44):
see here they're asking whatservice you are interested in,
let's say we pick electrical,and then we have electrical
installation, electrical serviceand electrical generator as
options.
Drilling down even further, whattype of electrical service, so
is it ev, charger, installation,fixtures related, phone outlet
and so forth.
How old is your home?
(10:06):
Is it more than 50 years old?
Between 25 and 50 years old,between 10 and 25 or less than
10 years.
They also ask if they haveserved you?
In the past the customer canclick no.
Or yes.
Then they'll offer their phonenumber.
allowing the customer to quicklygo through the process.
But if not, you'll see here thatit opens with a form where you
(10:28):
can create an account.
And in the future video, I'll gointo the importance of getting
this information as soon aspossible.
even if that person doesn't goon to hire you, if you're able
to follow up in the future witheducational information, perhaps
they're a new business owner andthere are certain things they're
(10:48):
not aware of when it comes to,the electric in their home.
Giving them helpful informationis a great way to build that
relationship and optimize forlifetime value.
They are doing an excellent job.
I just wanted to share thatexample.
So head back over here to myother tab, and I'm gonna share
(11:08):
again, You want to use targetedcampaigns, your marketing
message should be a precisioninstrument, not a blast from a
shotgun.
Just the phrase electricalservices is dead.
That could be anything.
EV charging installation foryour Tesla.
that's specific and getsattention.
Another example, commercialelectrical upgrades for tech
(11:29):
campuses.
very specific and qualifying thecustomer that you're serving in
that quick phrase, platformslike Google Ads, LSAs and
targeted social media, allow youto speak directly to your ideal
customer segments.
You want to regularly reviewyour lead sources.
Not all lead sources are createdequal, most electrical
(11:50):
contractors are flying blind.
When you're doing thiscorrectly, you need to be able
to track your cost per lead,your cost per project, your
conversion rate, the average jobvalue, and long-term customer
potential.
Platforms like Angie's List orHomeAdvisor, might look
attractive, but are theydelivering profitable work or
(12:12):
just volume?
Complete this exercise for anymarketing channel you're using
every month or quarter, look ateverything that came into the
business, all the leads, andensure you have proper tracking
set up.
Know where the lead came from,and have a strong CRM to
understand the outcome did itlead to work or was there
(12:32):
friction you need to optimize inyour lead nurture process?
You want to understand your leadsources and what they're
actually driving, not justtraffic.
You're looking for quality forultimately the money that
they're bringing in.
From here, you want to useretargeting and email to nurture
leads.
A benefit of having a usercreate an account, is they're
(12:54):
gonna provide their emailaddress, perhaps their phone
number, John Moore, will be ableto continue to communicate with
that prospect.
Before, they sign on for aproject.
This is a great way to build arelationship, to send them
helpful information.
Perhaps there are things inHouston they need to be aware
of, like for different seasons,making sure that they are
(13:17):
proactive.
John Moore is providing valuebefore they ask for anything.
And think of it as dating, onthe first date you probably
didn't ask that person to marryyou.
It took several dates, differenttouch points before they finally
made a decision.
Another way to go about this isthe fact that they're getting
the email address allowing youto retarget that person or
(13:40):
because they, have clicked toyour website and landed on a
specific page.
For example if you've been onany website selling a product,
you start seeing ads for thatspecific product, that's
retargeting in action.
While it can come off as a bitcreepy, you can modify the
setting so that it's morenatural.
(14:00):
The point here, is you wannastay top of mind.
This isn't just a marketingtactic.
It's creating awareness aroundyour brand, so that when that
person is finally ready to makea decision, Who's gonna be top
of mind?
It's gonna be your company.
A common way that I've seenelectricians use this strategy.
is if someone lands on aservices page, but doesn't book
(14:23):
you can follow up withretargeting by showing them ads
specific to that service andlocation, you're serving.
So a very powerful strategy, andit's a key part of increasing
lifetime value not just runningads to a page and then letting
them go but actually nurturingthat relationship to where it's
(14:44):
more likely they are going to,book you for a project.
After years of working withelectricians our team at Destiny
Marketing.
Realized something criticaltraditional marketing was and
still is.
Failing contractors, mostagencies treat marketing like a
collection of disconnectedwires.
(15:04):
a Little SEO here, a littleGoogle ads there, some Facebook
ads.
But there's no real connection,no strategy, no system.
So we developed the full circuitgrowth method, our proprietary
approach, specificallyengineered for electrical
service businesses Just like awell-designed electrical panel,
our method ensures everymarketing component works in
perfect harmony.
(15:25):
We have LSAs or local serviceads that provide immediate
power, local SEO for buildingyour brand's long-term
foundation online.
Targeted ads, whether that'sGoogle search ads or Google Map
Pack ads, capturing high intentcustomers and reputation
management solutions amplifyingyour credibility.
reputation management.
(15:46):
is Just a fancy phrase forgetting reviews.
This isn't a generic marketingapproach.
This is a system that we'vemeticulously crafted through
hundreds of electricalcontractor campaigns.
We created a precise.
Powerful marketing ecosystemthat consistently generates the
right leads for electricalbusinesses.
The full circuit growth auditis, for you if you're serious
(16:10):
about stopping lead qualitybleeding.
Book a free audit.
We'll show you exactly whereyou're attracting the wrong
leads, and most importantly, howto fix it.
Your team's time is your mostvaluable asset.
The right leads close faster,spend more, and come back.
Let's build a system thatattracts those game- changing
leads to your business.
(16:31):
Thank you for watching.
If you found this informationhelpful, make sure to like,
subscribe, share, and leave acomment, we're happy to see you
again.
Make sure to check back in onus.
We're going to be constantlydropping new videos so that you
get, educated and more informedabout how to leverage marketing
to grow your electrical servicesbusinesses.
(16:52):
Thank you.
Hi there.
I'm Leonard Parker founder ofDestiny Marketing Solutions.
I want to talk to you about thesingle biggest profit killer in
the electrical service industrythat most business owners never
see coming.
What is that?
I'm talking about a systemicproblem that's bleeding your
business dry, one unqualifiedprospect at a time.
(00:21):
Most electrical contractors areworking harder than ever.
They're spending thousands onmarketing, burning through fuel,
sending skilled technicians tojobs that never materialize, and
for leads that go nowhere.
Let me paint you a picture.
You get a call.
Sounds promising.
Your team drives 45 minutesacross town.
The homeowner wants a quickoutlet fix and wants to haggle
(00:44):
over a$50 service call, thosearen't just missed
opportunities.
They're active losses.
The average electricalcontractor loses between$5 to$10
monthly chasing the wrong leads.
That's money straight out ofyour pocket.
More leads don't mean moremoney.
Better leads mean more money.
(01:06):
Every unqualified lead costs youfuel expenses, technician time,
office admin overhead andopportunity costs for a job you
could have taken.
Most electrical businesses areplaying a volume game when they
really should be playing aprecision game.
Do you know who your mostprofitable customers.
(01:27):
Those customers who understandthe value of the quality work
that your team offers.
They have the budgets that matchthe complexity, other services
that you're offering, and theyrepresent repeat or referral
potential.
They align with your specificservice specialties.
Most contractors andelectricians can't answer that
(01:48):
question definitively, andthat's exactly why they're
trapped in a lead qualitynightmare.
The most successful electricalservice businesses aren't
generalists.
They're specialists.
Maybe you're the go-to EVcharging installation expert in
your area, or the commercialpanel upgrade specialist or the
smart home electrical systemintegrator.
(02:10):
Your marketing needs to reflectthat specificity.
Generic messaging gets genericresults.
Here's an example of a customeravatar canvas.
It's empty now.
But this is something we use forall of our clients, and it's
essentially a way to collect allthe information about your
(02:32):
target avatar or target persona,who is that decision maker?
So we start with the beforestate.
What do they have?
What do they feel?
What is their average day like?
What is their status?
What is their good versus evil?
If you're targeting someone whois an EV enthusiast, or maybe
they just purchased their firstEV what they have is an electric
(02:54):
vehicle.
Now they feel proud that notonly do they have a stylish new
car, but they're also doingsomething positive for the
environment You can think abouttheir average day.
Maybe they work a nine to five.
So they're away from home mostof the day.
Maybe they're charging at theiroffice workplace and they feel
good, they want.
(03:15):
To feel good that they arepositively impacting the
environment, ICE vehicles,combustible engines, anything
that detracts from futuregenerations, maybe their
children or grandchildren.
So that's where we start withthe before and you need to think
about what is in their mind,Make a decision on which company
(03:38):
they're going to go with to,install that EV charger at their
home.
Think about their frustrationsand fears.
Perhaps they've, worked withcontractors in the past and were
frustrated.
Maybe the timelines weren'taccurate.
Once you start thinking abouttheir frustrations and fears,
you can start thinking aboutwhat to focus on in your
(03:59):
marketing, and messaging, maybethere's some things to clean up
in your company the way youdeliver service you want to
understand their frustrationsand fears and then consider
their wants and aspirations.
What is it that they want inthis case, they want an EV
charger.
They want the convenience ofbeing able to plug in at their
home.
They don't have to go to theirnearest gas station or
supermarket to charge this isimportant because the service
(04:23):
you offer, it's more than just.
That service, right?
You want to think about how theyfeel after they receive your
service.
Let's look at another example.
Maybe someone is living at ahome where the electric is let's
call it dangerous.
Maybe there's a.
Broken breaker box, theelectricity just isn't reliable.
(04:46):
And to add to that, maybe theyhave young children that they
don't want to put in danger withthose faulty electric wiring.
In this case, you're notnecessarily selling a panel
upgrade or the fix of thatissue.
You are providing safety, fortheir family.
Think about after state they'regoing to have?
What do they feel?
(05:07):
How has this changed theiraverage day?
Going back to our EV owner forexample, maybe they had to spend
an hour or two, out of their wayto make sure that they have
their vehicle charged.
Whereas now they have thatconvenience right at their home
and now they have more time fortheir family, more time for
their hobbies.
Or if they just wanna lay backand bench on Netflix a few hours
(05:31):
more every week, they have thetime to do that.
The avatar to persona, youactually want to give this
person a name.
And even better, if you alreadyhave a customer that, fits that
persona, you can use them asyour model.
What are their demographics,their interests?
What are their key purchasedrivers?
So you want to think past.
(05:52):
in another video I talked aboutthe importance of reviews.
So perhaps they do their duediligence, research locally,
connect with their neighbors onplatforms like Nextdoor or
social media.
What goes into making their.
Purchase decision, It's veryimportant that you understand
your ideal customer.
(06:13):
You know them like the back ofyour hand, so when it's time to
market, run an ad campaign, puttogether the messaging in your
ads or build your website.
You know what's really going todrive them to make a purchase.
Even outside of marketing, youknow what not to do and what to
do when you're actuallyrendering that service.
(06:33):
And so just to wrap this up,this is a blank avatar.
the customer avatar canvas isyour precision targeting tool.
kudos to the digital marketingorganization, who provided this
template.
Are they homeowners or propertymanagers?
What is their typical incomerange?
What technologies are theyinterested in?
(06:55):
Smart home systems, EVs, what istheir professional background?
These are the generalized keypurchase drivers.
What motivates them to pick upthe phone?
safety concerns, energyefficiency, upgrades?
They're looking to integrate thedifferent technology they have
at their home, or solve aspecific electrical challenge.
(07:17):
are they worried about outdatedelectrical systems?
Are they concerned aboutpotential fire hazards?
Stressed about rising energycosts, afraid of unqualified
contractors, do they want a moretech connected home?
Are they looking to increasetheir property value?
Are they seeking energyefficient solutions?
Do they want peace of mind?
(07:37):
With reliable electricalservice.
In my opinion, these are themost important because this is
where you get past the serviceyou're offering, but you
understand where they arestarting, and what their ideal
outcome looks like?
to get them from the beforestate to that after state,
you're their hero.
You're the knight in shiningarmor that's coming in and
saving the day.
(07:58):
Think about yourself andwhatever service you offer,
that's the value you're bringingyour customer.
By mapping out this avatar,you're not just targeting,
you're speaking directly to theright customers in a way that
resonates deeply with them.
Moving on to the next pointpre-qualifying your leads
(08:18):
upfront.
Here's a counterintuitivestrategy.
Most electrical contractorsmiss.
Make it harder to become yourcustomer.
The best leads self-select.
They're willing to answerstrategic questions, they
understand the value.
They're not price shopping,they're solution seeking.
use five strategic questionsthat instantly filter out time.
(08:39):
wasters.
what specific service are youlooking for?
What's your actual timeline?
What's driving this electricalproject?
what's their budget are they thedecision maker, which is more
relevant for commercialprojects, but within their
household, who is making thatfinal decision?
These questions, They provideyou critical prequalification
(09:02):
information.
When you or your team followsup.
You already have a startingpoint for that conversation, so
this is the best use of yourtime.
Your prospect will alsounderstand that you took the
opportunity to read what theysubmitted, and now you're more
likely to nurture thatrelationship.
They also signal to yourcustomer that you're serious
(09:24):
about the services you offer.
You're not just a commodityservice.
I'm gonna switch gears here andshow you an example.
John Moore, I'm based in theHouston area.
They do a great job.
John Moore services, do a greatjob here on their Contact US
page they're not just asking forthe name phone number, you can
(09:44):
see here they're asking whatservice you are interested in,
let's say we pick electrical,and then we have electrical
installation, electrical serviceand electrical generator as
options.
Drilling down even further, whattype of electrical service, so
is it ev, charger, installation,fixtures related, phone outlet
and so forth.
How old is your home?
(10:06):
Is it more than 50 years old?
Between 25 and 50 years old,between 10 and 25 or less than
10 years.
They also ask if they haveserved you?
In the past the customer canclick no.
Or yes.
Then they'll offer their phonenumber.
allowing the customer to quicklygo through the process.
But if not, you'll see here thatit opens with a form where you
(10:28):
can create an account.
And in the future video, I'll gointo the importance of getting
this information as soon aspossible.
even if that person doesn't goon to hire you, if you're able
to follow up in the future witheducational information, perhaps
they're a new business owner andthere are certain things they're
(10:48):
not aware of when it comes to,the electric in their home.
Giving them helpful informationis a great way to build that
relationship and optimize forlifetime value.
They are doing an excellent job.
I just wanted to share thatexample.
So head back over here to myother tab, and I'm gonna share
(11:08):
again, You want to use targetedcampaigns, your marketing
message should be a precisioninstrument, not a blast from a
shotgun.
Just the phrase electricalservices is dead.
That could be anything.
EV charging installation foryour Tesla.
that's specific and getsattention.
Another example, commercialelectrical upgrades for tech
(11:29):
campuses.
very specific and qualifying thecustomer that you're serving in
that quick phrase, platformslike Google Ads, LSAs and
targeted social media, allow youto speak directly to your ideal
customer segments.
You want to regularly reviewyour lead sources.
Not all lead sources are createdequal, most electrical
(11:50):
contractors are flying blind.
When you're doing thiscorrectly, you need to be able
to track your cost per lead,your cost per project, your
conversion rate, the average jobvalue, and long-term customer
potential.
Platforms like Angie's List orHomeAdvisor, might look
attractive, but are theydelivering profitable work or
(12:12):
just volume?
Complete this exercise for anymarketing channel you're using
every month or quarter, look ateverything that came into the
business, all the leads, andensure you have proper tracking
set up.
Know where the lead came from,and have a strong CRM to
understand the outcome did itlead to work or was there
(12:32):
friction you need to optimize inyour lead nurture process?
You want to understand your leadsources and what they're
actually driving, not justtraffic.
You're looking for quality forultimately the money that
they're bringing in.
From here, you want to useretargeting and email to nurture
leads.
A benefit of having a usercreate an account, is they're
(12:54):
gonna provide their emailaddress, perhaps their phone
number, John Moore, will be ableto continue to communicate with
that prospect.
Before, they sign on for aproject.
This is a great way to build arelationship, to send them
helpful information.
Perhaps there are things inHouston they need to be aware
of, like for different seasons,making sure that they are
(13:17):
proactive.
John Moore is providing valuebefore they ask for anything.
And think of it as dating, onthe first date you probably
didn't ask that person to marryyou.
It took several dates, differenttouch points before they finally
made a decision.
Another way to go about this isthe fact that they're getting
the email address allowing youto retarget that person or
(13:40):
because they, have clicked toyour website and landed on a
specific page.
For example if you've been onany website selling a product,
you start seeing ads for thatspecific product, that's
retargeting in action.
While it can come off as a bitcreepy, you can modify the
setting so that it's morenatural.
(14:00):
The point here, is you wannastay top of mind.
This isn't just a marketingtactic.
It's creating awareness aroundyour brand, so that when that
person is finally ready to makea decision, Who's gonna be top
of mind?
It's gonna be your company.
A common way that I've seenelectricians use this strategy.
is if someone lands on aservices page, but doesn't book
(14:23):
you can follow up withretargeting by showing them ads
specific to that service andlocation, you're serving.
So a very powerful strategy, andit's a key part of increasing
lifetime value not just runningads to a page and then letting
them go but actually nurturingthat relationship to where it's
(14:44):
more likely they are going to,book you for a project.
After years of working withelectricians our team at Destiny
Marketing.
Realized something criticaltraditional marketing was and
still is.
Failing contractors, mostagencies treat marketing like a
collection of disconnectedwires.
(15:04):
a Little SEO here, a littleGoogle ads there, some Facebook
ads.
But there's no real connection,no strategy, no system.
So we developed the full circuitgrowth method, our proprietary
approach, specificallyengineered for electrical
service businesses Just like awell-designed electrical panel,
our method ensures everymarketing component works in
perfect harmony.
(15:25):
We have LSAs or local serviceads that provide immediate
power, local SEO for buildingyour brand's long-term
foundation online.
Targeted ads, whether that'sGoogle search ads or Google Map
Pack ads, capturing high intentcustomers and reputation
management solutions amplifyingyour credibility.
reputation management.
(15:46):
is Just a fancy phrase forgetting reviews.
This isn't a generic marketingapproach.
This is a system that we'vemeticulously crafted through
hundreds of electricalcontractor campaigns.
We created a precise.
Powerful marketing ecosystemthat consistently generates the
right leads for electricalbusinesses.
The full circuit growth auditis, for you if you're serious
(16:10):
about stopping lead qualitybleeding.
Book a free audit.
We'll show you exactly whereyou're attracting the wrong
leads, and most importantly, howto fix it.
Your team's time is your mostvaluable asset.
The right leads close faster,spend more, and come back.
Let's build a system thatattracts those game- changing
leads to your business.
(16:31):
Thank you for watching.
If you found this informationhelpful, make sure to like,
subscribe, share, and leave acomment, we're happy to see you
again.
Make sure to check back in onus.
We're going to be constantlydropping new videos so that you
get, educated and more informedabout how to leverage marketing
to grow your electrical servicesbusinesses.
(16:52):
Thank you.
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