October 8, 2025 • 38 mins
Why are second-rate electricians outranking you on Google? It’s not luck—it’s local SEO. In this episode, Leonard Parker breaks down the exact 10-step checklist electricians need to dominate page one and stop losing jobs to competitors with weaker skills but better visibility.
You’ll learn:
- Why your city + service pages are the foundation of SEO success
- How Google Business Profile posts and schema markup boost rankings
- The biggest internal linking mistake electrical contractors make
- How to use Google Search Console for fast, low-effort SEO wins
Whether you're stuck on page two or just want more leads without burning ad spend, this episode will give you a clear plan for SEO that actually moves the needle.
👉 Read the full blog breakdown with visuals and examples:
https://destinymarketingsolutions.com/electrician/outrank-competitors
▶️ Prefer video? Watch the full walkthrough on YouTube:
https://youtu.be/CSQRhajsUu0
🔎 Ready for a custom SEO roadmap built around your business?
Book your Full Circuit Growth Audit here:
https://calendly.com/leonard-parker/full-circuit-growth-audit
Destiny Marketing Solutions specializes in marketing for electricians. Trusted by electrical contractors across the U.S., we help electricians grow through digital marketing—local SEO, local service ads, Google Ads, content, and automation.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Leonard Parker (00:12):
Here is a reality check for electrical
business owners making over$200,000 annually.
You're probably getting crushedonline by electricians who can
barely wire a three-way switchcorrectly.
I am Leonard Parker from DestinyMarketing Solutions, and today
I'm giving you the exact 10 stepSEO checklist that separates the
(00:32):
electrician, who dominate Googlefrom those who are invisible
when customers need them themost.
And here's the thing that'sgoing to shock you.
Most electrical businesses aremaking the same critical
mistakes that keep them buriedon page two of Google while
their competitors are bookingthree jobs before lunch.
Stick around because at the endI'll share an expert tip using
(00:54):
Google Search Console that canidentify your fastest SEO wins
while creating any new content.
Your future customers aresearching.
Most never get past page one ofGoogle.
They're either clicking on alocal service ad somewhere on
the map pack or on one of theorganic search listings on the
(01:15):
first page.
They need a local pro who showsup, shows proof, and shows they
give a damn.
You're not just anotherelectrician.
You're the one who gets found.
Let's make sure Google agrees.
Here's the key takeaway.
Visibility isn't vanity, it'ssurvival, and it's 100% within
your control.
(01:37):
Let's start with number 10, andthis one's going to save you
from a massive headache down theroad.
So let's say you're startingyour business this week and you
have any.
I did that you may want to scaleto other cities outside of your
local service area.
In the future, you may even wantto look into working in other
(02:01):
states, bordering states,depending on where you are in
the country.
Highly recommend setting up yourwebsite URL structure so that
you build pages targeting eachstate you serve before drilling
into cities.
So let's say you're based inFlorida.
And you can serve multipleregions of the state.
(02:24):
So you can have something likeFlorida electrician.com/florida,
and that would be your statepage.
And then nested under that statepage, you would have something
like.
Dot com slash Florida for slashmiami slash Orlando slash
(02:45):
Jacksonville and so forth havingthat Florida page.
It helps provide structure toyour website, establishes a
great architecture so it's easyfor humans, and also search
engine crawlers to be able tofind what's on your website.
More important.
This keeps your site clean andavoids from, or keeps you from
(03:10):
multiple pages on your sitecompeting for the same keywords.
I.
In SEO we call thatcannibalization.
So pretty much each page iscompeting with each other, which
you shouldn't be competing withyour own pages, you should be
competing with your competitorspages.
Setting up your site structurelike this makes it easier to
scale and track performance.
(03:30):
And Google prefers logical URLstructure for local intent.
So another example, I'm based inTexas, so let's say.
We have an electrician so itcould be something like four
slash electrician, four slashTexas, four slash Houston.
And let's say my electricalservice company also serves
(03:51):
Austin similar, but replaceHouston with Austin.
But let's say I'm growing andnow I have crews that can go out
to Louisiana.
Maybe I have crews that are inWest Texas.
They can go into New Mexico.
So you can do something like.
Four slash New Mexico slash lasCruces and so forth.
The ideal, so starting at thestate level, as I mentioned, it
(04:13):
makes it easier to scale intohigh converting city pages while
creating a messy website thatconfuses both Google and your
customers.
Number nine.
It's something 90% of electricalbusinesses completely ignore and
it's costing them rankings postconsistently using key services
(04:34):
and location mentions.
On your Google Business profile,you can easily repurpose your
blog posts or project sitevideos and just simply add them
to your Google Business profile.
In the caption section of yourGoogle Business profile posts,
you do want to call out the typeof project you've just
(04:56):
completed, or.
Whatever it is that you'retalking about in the blog or the
video, you also want to call outthe location, so make sure you
emphasize the locationespecially if you live in a
large metro area where maybethere are several prominent.
Neighborhoods in the city.
Make sure that you're callingout those locations because
(05:17):
those can definitely help withwhat we call hyper-local
targeting.
Where let's say someone issearching for a specific area
within Los Angeles or any otherbig city for that matter.
You wanna mix educational andoffer based posts.
This helps Google understandyour relevance and recency.
So for example.
(05:39):
Maybe as we're getting to thesummer months, you want to
mention something aboutelectrical hazards to.
Be aware of for your home forthe summer, so you can do more
of those value type educationalcontent.
And then maybe you have an offerwhere you provide some type of
audit or some type of emergencyservice meant for new home
(06:03):
buyers as they go into theirfirst summer in their home.
So you always wanna air on.
Adding more educational posts.
However, you also want to usethis opportunity to promote
different offers that you mightbe providing your customers and
prospects.
More signals equals better mappack placement, and that's where
(06:23):
the money is.
That local map pack that pops upat the top of the screen right
under your local service ads.
This is the reality.
Active profiles when GoogleBusiness Profile posts are your
SEO Fuel, not fluff.
While your competitors areposting once a month about Happy
Friday, or you should be postingabout that panel upgrade you
(06:44):
just completed, or thatemergency call you handled.
Number eight is technical, andI'm gonna do a quick detour and
show you a quick way to developschema for your site.
But it's like having a secretconversation with Google about
your business.
You want to use J-S-O-L-D schemaand J-S-N-L-D schema to put it
(07:07):
into layman's terms.
This is a special code that youcan add to your site.
It's written in a structure thatsearch engine crawlers
understand and it can providemore context about the content
on that page.
So is it a services page?
Is it a FAQ page?
Do you have video on the pageand so forth?
(07:28):
And you can use schema tohighlight services, locations,
reviews, and FAQs.
Schema implementation helpssearch engines read your site
accurately.
It can also boost rich snippetvisibility.
In local search and supports AIpowered visibility through LLMs
and Google, the Google searchgen generative experience.
(07:50):
And if you watch any of myvideos, you know that I'm all in
on AI powered search and howit's going to change your
discoverability on Google andother search engines for the
long term.
Make sure you're updating schemaregularly as your site content
evolves.
So if you add a new page on yoursite or a new category of pages,
(08:13):
make sure that you have schemato support that content type,
and you don't have to reinventthe wheel every time.
I'm a big believer in usingtemplates.
So let's say if we're buildingout a site for a new client.
Having a service page template,and then on that service page
template, make sure that we areusing all of the appropriate
(08:35):
schema and then we can justduplicate that service page
template as often as we need it.
I suggest being efficient.
And doing something similar withyour site most of your
competitors won't have schemaset up correctly.
So this is a way to give you anunfair advantage in the search
results.
And if you are in a competitivemetro area where you might see
(08:59):
some of your electriciancompetitors, they have thousands
of reviews.
You have to win at the margins.
So any.
Little advantage, however small,can help you in the long term.
And as I mentioned, I'm gonna doa quick detour here.
Chat, GBT is great for a lot ofthings.
If you're not using it, highlysuggest not just for marketing
(09:22):
things, but can also help withother things related to your
work to project management,operations and so forth.
Here in Chad, CBTI simply gaveit the prompt.
Give me an example of A-J-S-O-NLD schema for an electrician.
And this isn't a real company,but it wrote some really good
JSON LD here.
(09:43):
And then what you can do iscopy.
And I use a tool called a Rich,rich Results Test.
There's different options outthere to test the schema, but if
you just do rich Google RichResults Test schema, this should
be the first search result.
You'll be able to pop it in tothe code.
And I already added it here, andyou can see that it validates.
(10:07):
So when you see all green checkmarks, that's great.
Now, of course, when you're.
Building or you're, if you'reusing this approach for your
website, you want to give itmore information about like the
name of your company.
You want to upload your companylogo provide your phone number
and so forth.
And then once you have validatedschema code, then you can copy
(10:30):
and paste this.
And add this to the backend ofthe page where you attended for
it to go.
Many word website platforms likeWordPress allows you to do this
at the site level to where youdon't have to.
Add schema individually for eachpage.
So I won't go into much detailthere'cause I know viewers might
(10:52):
have different website platformsthat they use.
But always see how you canimplement these things as
efficiently as possible.
Now moving back to my slideshere.
Here's number seven, and this iswhere you turn your completed
work into SEO Gold.
Don't just list jobs, documentthem properly.
(11:14):
Your title should look somethinglike this on the job or your
project page, EV charger,installation in Santa Fe, New
Mexico.
And you can mention that it wasa residential project on this
page.
You want to include before andafter pictures, job
specifications and a.
Customer quote or testimonial,internal link.
(11:35):
You also want to internal orprovide internal links to
service pages and Googlereviews.
The idea here is that if someoneis considering your services,
they're likely going to look atany testimonials or project
studies that you have.
And then once they've, orconvinced that you are a
(11:56):
credible provider, then they'regonna go to the service page.
And you wanna make sure thatthose are interlinked both ways,
because depending on theprospect's journey, they may
decide to first hit the servicepage.
You have that case study on yourservice page so they learn more
about.
Your, the work that you'recapable of.
Or they might land on the casestudy page and then they then
(12:18):
might want to circle back andlearn more about your service.
Nevertheless, internal linkingis very important.
Having that case study orproject study, it builds
hyper-local trust and topicalrelevance.
And the more specific you canbe, the better.
So you want to geo-target,include the city if possible,
include the neighborhood.
(12:39):
You also want to have a separatepage for each project that you
complete.
So give you an example of whatnot to do.
And I'm sorry, I'm callingsomeone out here in New Mexico.
But you can see here they have aprojects page and this is what I
see is very common withelectricians.
(13:00):
So just looking at these photos,you can see that all of these
solar panel photos.
Looks like they come from thesame installation project.
So what I would suggest to thiscompany is that instead of just
having pictures, have an actualpage where it says something
like S fe a commercial solarpanel installation.
(13:22):
And then on that page include aquick writeup of the project and
also of course include thephotos and, always try to
communicate what are theresults.
And maybe it takes some time forthe customer to realize this,
but by installing solar panels,we were able to save X
(13:42):
percentage on our electric billsevery month.
Something that's going to reallyencourage someone to take that
next step.
It's not just touchy Philly, butthere are bottom line bottom
line impact for the work thatyou do.
So again, don't do this.
Actually include dedicatedproject pages and follow the the
(14:03):
best practices that I justmentioned.
Now, heading back over to theslide show, we're gonna move on
to number six.
And number six is all aboutdominating your brand and the
search results.
You wanna dominate searches forqueries like your brand.
So let's say your destinyElectrical based in Nashville,
(14:24):
so Destiny, electricalelectrician, Nashville.
You want to make sure thatanytime someone searches that
your site is number one, andthat's across all.
Search opportunities fromGoogle, search, Bing, search
chat, BT perplexity Facebook,whatever someone might be
(14:45):
searching that has a searchfunctionality.
You wanna make sure that yourcompany is showing up, number
one.
And then long term, you want tobe able to take your brand out.
And then if someone just says,Nashville Electrician or
Electrician, Nashville.
You're still there at the top,so you want to push consistent
phrasing across all platforms.
(15:06):
So this includes your Googlebusiness profile.
I highly recommend for myclients to establish some
presence on Reddit, somepresence on Quora and blogs.
And this doesn't mean just goand hang out in the electrician
subreddits, or.
The electrician, the RoyalQuora, figure out what are those
local subreddits?
(15:27):
So here in Houston, there's avery active Houston subreddit.
So if I have a client here inHouston, he's electrician, I
would tell him or her to go outthere and.
Maybe once a week, maybe a fewtimes a month.
Go and see if anyone's talkingabout anything related to
(15:49):
electric work and put your flag,punch your flag.
Hey.
So and so we're electricalservices experts here in
Houston, and there's a s answerto your question and you wanna
make sure that it's not toosalesy.
So always again, lead witheducation, lead with knowledge.
But once you start establishingthat rapport, then you can start
(16:13):
mentioning your company name ormaybe even linking to your
website.
And every time that you answer aquestion or post something, you
want to have some type of boilerplate.
Sticking with the Houstonexample or Nashville example,
I'm sorry.
You can say something like we'reDestin Electrical.
We specialize in EV charginginstallations for Nashville
(16:36):
homeowners and business owners.
We've been operating in thisspace for the last 10 years.
That was off the dome off thetop of my head, but you get the
point.
So you always wanna call outyour company name, what you're
specialized in, who you serve,and why someone should choose
you.
But make sure that's consistentacross the board and over the
(16:57):
time.
This helps large language modelssearch.
Algorithms connect and anchoryou and your location and your
niche in different searches.
And then you can also monitorthe search volume for your
company name as a marketing.
KPI.
(17:18):
We, I use a tool called GoogleSearch Console, and which I'll
do a quick screen share here atthe end of this video.
Which will show you how oftenpeople are searching for your
company name and variations ofit, and how that's trending over
time.
If people are searching for yourname plus niche, plus city,
you're winning.
And that's the ultimate goal ofeffective local SEO.
(17:44):
Moving on to number five.
Number five fixes a problem Isee on 95% of electrical
business websites.
Link from blog posts to serviceand location pages.
So a few tips ago I mentionedthe importance of internal
linking.
I jumped right in.
But internal linking is how youare adding links, the little
(18:04):
blue underlying links ontodifferent pages on your website,
and you want to make sure you'reusing a logical flow there.
So typically blog posts, and Isay blog posts, but if you.
Like video more, you might postvideo on your website.
Those are usually going to bethe entry points into your
(18:26):
website.
Unless someone's already knowwhat they want and they are
looking for your services oryour location pages, but a blog
post, you're sharing them.
The social media people come infrom social, maybe they come in
from email, and then you wannaensure that you, within those
blog posts, link to morecommercial pages like.
(18:46):
Maybe you have a specificlocation page, maybe you have a
specific service page that'srelated to that blog post or
that content that you're postingand you want to use keyword rich
anchor text.
Is the little text that's inthat blue section of your site?
Or your link.
So if I can show you a quickexample here.
(19:09):
Let's see.
So let's say I'm on the JohnMoore site.
They're a electrical servicecompany.
They off also do other thingshere in Houston.
So you see all of thesedifferent city and town names.
So looking at League City.
Leak city would be your anchortext.
So when you're adding content tothe site, you can actually
(19:32):
specify what's in that anchor.
So the point here is you want toensure that whatever you're
using for that anchor text,that's something that's relevant
to the page you're linking themto.
So if you, let's say youprovide.
Ev charging installationservices in Nashville.
(19:52):
You have a blog post about that,and you want to link to your ev
charging installation page.
Then in your anchor text, youshould do something like ev
charger installation, ev chargerinstallers in Nashville, or so
forth.
So make sure that it's relevantand try to stay away from
(20:12):
generic anchor texts click hereor learn more.
Okay.
By adding a proper internallinking structure, this builds
topical clusters and supportscrawling from the different
search engines.
Internal links help passauthority to priority pages and
reduces bounce bounces byguiding users deeper into your
(20:33):
site.
The blog posts some people arehit or miss on them.
I still like them because theycan be weighed to expand your.
Keyword and topic coverage, andjust think of those as more
placements on search results ona web that can drive users
deeper into your site.
(20:54):
Your internal links should actlike a lead pipeline, not a dead
end.
Moving on to number four, andthis is a brilliant one because
it makes other people do yourmarketing for you.
I suggest interviewing otherelectricians maybe.
You have some buddies, you're atdifferent companies, but you're
not necessarily competing witheach other or other
(21:17):
complimentary areas likeinspectors in your region.
And you can publish theseinterviews on your blog or your
guest posted on trade sites, orif it's a video added to
YouTube.
This types of collaborationencourages backlinks from
feature professionals.
So typically if someone isfeatured.
(21:38):
In some content and you share itwith them, human nature, they're
gonna want to share it withtheir network.
Share it via email, share it ontheir website, and you're all
about getting that back link.
That's really gonna be helpfulfor SEO.
It's not some spammy backlink,but it's something that's local
or niche or industry relevant.
(21:59):
And you can build topicalrelevance around different areas
that are important for yourbusiness and that are pain
points for your customers andprospective customers.
And as you can imagine, this isgreat for social media,
especially if you're doinganything with video or audio
Content with outside voicesequals more trust and more
(22:20):
links, and it's that simple.
Moving on to number three.
Number three is preparing forthe future of search.
So again, if you've seen any ofthe videos on this channel.
I've spoken regularly about AIpowered search and how it's
going to change the landscape ofbeing discoverable on search
(22:43):
engines for electricians.
At the time of this video herein the last week, Google has
rolled out AI mode and that'sgoing to really change the game
where even it might affect the.
If the effectiveness of localservice ads but it's all about
preparing for the future.
And if you are on top of it,ahead of the curve, you're gonna
(23:05):
be in a good place.
When more people are going to AIpower search instead of
traditional search you wannamake sure that you're getting
named in review sites, forums,and expert directories.
I'm not a big fan of Thumbtackor other lead generation
platforms, however they arewhere many people go, your
(23:26):
customers go to look.
But.
We wanna find opportunities toget reviews there.
Get your name mentioned some ofthose different sites.
If you pay at a certain tier,you can also put out some expert
content.
Those are great ways to, again,anchor.
Your brand for your location,and for the niche electrical
(23:49):
services that you offer.
Some of the popular platformsfor AI Power Search and LLM
includes Quora, clutch, andReddit.
You wanna make sure to add FAQsto any of the service pages on
your site.
I suggest starting with four orfive per page, and then you want
to optimize for answer stylequeries again.
(24:13):
There is a way to respond toFAQs on your website.
It's called Natural LanguageProcessing or NLP for short.
I have a prompt that I use andI'm happy to share it here in a
YouTube video description, butvery important that you are
answering questions in a waythat a human would.
So that sounds weird, but Ithink far too long people create
(24:36):
content.
To just for SEO, just for thesearch bots, but they forget you
are selling to humans.
Also, ask customers to refreference your brand and
testimonials.
So just name dropping youwhenever they're talking about
your company can be a great wayto anchor your brand in LLMs,
(24:59):
and I'm sorry, LLMs, if you'renot familiar that stands for
large Language Models.
That's pretty much.
The general category name fortools like Chat, bt, and just
think about this.
If chat BT can't find you,neither can tomorrow's customer.
Moving on to number two.
Number two is all about who youknow in your local market.
(25:22):
So you want to prioritizebacklinks from nearby
businesses.
Perhaps these are.
Customers or projects.
If you're involved with anyChambers of Commerce or any
other local organizations, theseare great, powerful local
backlinks, and they're powerfulbecause they establish you as a
legitimate electrical servicescompany.
(25:43):
But also they're relevant.
They are, they're from otherbusinesses and organizations in
your area.
If you have the opportunity toget any media coverage, maybe
any short clips or interviewsalways take advantage of those
opportunities.
'cause again, back links fromnews websites or very powerful
some of the best local backlinksyou can get.
(26:06):
And then.
Also consider offeringtestimonials in exchange for
backlinks.
Let's say maybe you use a localbookkeeper.
Volunteer to provide atestimonial for their
bookkeeping services in exchangefor they post it to your site or
to their site and link back toyou and think about all the
(26:26):
different professionals that youwork with as a, in regards to
your business.
And those can be opportunitiesfor link backs, assuming that
you're happy with their work.
I also want to submit toelectrician directories and
build citations.
We have a, or we will be havinga blog post on our site that
shows all the importantdirectories for electricians.
(26:49):
And then also look atopportunities to be a guest on
local home improvement podcastsor programs.
Just search like who are thoseinfluencers in that space?
And that could be a great way.
They're likely not interviewingelectricians every day, so that
could be a great way.
For you to provide some uniquevalue to their audience and get
(27:11):
more local coverage for your,for you and your company.
And then also don't forgetnon-obvious partners.
HVAC companies, roofingcompanies, real estate agents
and local SEO, your neighborsmatter more than a national
press.
A link from your local chamberof commerce is worth more than a
mention in a national tradepublication.
(27:34):
And finally, we land on numberone, and this is the foundation
that everything else built on.
You want to tailor each page toa specific city plus service.
You want to include unique copy,job photos, FAQs, reviews, and
clear calls to action.
Avoid dent content acrosslocations.
(27:57):
Google will ignore it.
Show why you're the obviouschoice for that area.
Mobile de mobile design andspeed must also be flawless.
All SEO roads lead to this apage that turns traffic into
book jobs.
And a quick example, and Ialready showed this, but think
about.
Your service area and all of thedifferent towns, cities,
(28:22):
neighborhoods.
So again, I'm gonna go back toJohn Moore.
And you see here they've prettymuch have a co comprehensive
coverage of the Houston area.
And if you go to any of thesepages, I clicked on Memorial.
It's very specific to Memorial.
They are calling out Memorial inthe content, and then they also
(28:47):
have different mentions, one waythey can take this to the next
level.
And it does require a bit oflegwork but AI tools are so good
right now.
Who knows?
You might be able to do it fromyour office, have actual.
Pictures of the area.
So Memorial, there are some,that's a popular community here
in Houston.
(29:07):
You can have pictures ofdifferent landmarks around the
memorial area which these looklike stock foot footage or stock
images.
So that would be oneimprovement.
And then also taking it to evena next level have project pins
on, just a map where it's.
Isolate it to that specificarea.
(29:27):
And then you can put projectpins on where you've completed
projects over the years.
And that's gonna just add morelocal relevance and more
credibility for someone in thememorial area or looking for
electrical services in thememorial area.
But also note, look at theirURL.
So Memorial Electrical Services.
So that goes back to one of myprevious suggestions on making
(29:50):
sure that you're.
Really thinking about your URLstructure, one thing to consider
service area, you could probablytake that out and replace that
with Houston.
I think that would be morepowerful for them.
But nevertheless, they are doingwell with their SEO, so they
have other things going forthem.
And then sugar Sugarland, I'llclick here as well.
(30:16):
And then here again, they are.
Changing things so much likeSugar Land started as a single
company town back in 1909.
John Moore began as a modestplumbing company, except much
later in 1965 when we weregetting started.
Sugar Land began to emerge as acity with neighborhoods like
Venetia and Estates, sugarCreek, and First Colony.
(30:37):
So that's something that'sspecific to Sugarland.
It doesn't have to be an entireessay about that location that
would be very difficult toscale.
But what are some local tidbits,some local history some local
nuances that you can weave intothe content to make it more
relevant for the area.
So just think through that inyour different service areas.
(30:59):
Now, here's what ties this alltogether.
Our full circuit growth method,visibility alone doesn't cut it.
Electricians need a system thatties, SEO content, Google
business optimization reviewmanagement, LLM, visibility and
link building into one growthloop.
(31:20):
That's the full circuit growthmethod.
Turning rankings into revenuerankings mean nothing.
They don't wire up to revenue.
This ME method takes you from alack of qualified leads all the
way to your dream outcomethrough a systematic approach.
Do you want to know where yourvisibility breaks down?
(31:41):
We'll audit your local rankings,reviews.
Content site structure andGoogle business profile.
This also would include apersonalized growth roadmap so
we're not just copy and pastingwhat we are doing for
electricians in Seattle anddoing the same for electricians
in Detroit.
It's gonna be personalized towhere you are as a business and
(32:04):
your competitive landscape.
And this is zero pressure, justactionable insights.
This is ideal for electricalbusinesses making$500,000 or
more in annual revenue.
Book a growth audit, if you'reserious about owning page one
for your local area.
At Destiny Marketing Solutions,we help like electricians
(32:26):
identify, launch, and optimizethe marketing platforms that
actually bring in quality leads.
Let's fix your platform stackand stop the budget leaks.
And now finally, that expert tipthat I promise you use Google
search consoles.
Pages plus queries view.
(32:47):
You want to filter by lowimpression, low click pages and
see what cur keywords almostrank being, maybe they're on
page two or page three, soanywhere from positions 11
through 30.
These near misses are yourfastest wins.
You want to optimize those pagesto get immediate traction while
(33:07):
creating new content.
Growth doesn't always requiremore effort, just better focus.
If you found this valuable, hitthat subscribe button.
I drop SEO strategies forelectrical businesses every week
that most marketing agencieswon't share.
And if you're ready to stopplaying guessing games with your
online visibility, book thatgrowth audit, the link is in a
(33:29):
description and.
Before I go, I wanted toactually share Google Search
Console.
So this is a client, new clientin Nashville, so Google Search
Console, you do need to set itup first.
It's a free utility from Googleand it allows you to get some
(33:49):
really good information abouthow people are landing on your
website from Google search.
And what I like about GoogleSearch Console is the queries
report that I just mentioned soit can tell show you.
What people are actuallysearching.
As you can see here in the topqueries column, what they're
actually searching in your,where your business is showing
(34:11):
up.
It may not be showing up numberone, but it's showing up
somewhere in the top 100 of thesearch results.
This tool I use in it incombination with an SEO tool,
like a SEMrush or ah refs.
Because sometimes these querieswon't show up in those SEO
software tools.
And so with that, let's say aswe continue to build out for
(34:34):
this client, we can see thatelectrical, Nashville,
Tennessee, electricians,Nashville, Tennessee these are
at the top the numberimpressions.
So you wanna look at what arethose?
Queries that you're gettingimpressions for, but I also like
to add a filter here in theirname.
(34:54):
Enterprise Solutions.
Add a filter to make sure you'refiltering out your company name
and you can see only thenon-brand queries.
So that's very important becauseyour company name, you should be
owning that.
And if you're not, you reallyhave some serious work to do.
So you can see here.
(35:14):
We have different things.
So they get a lot of searchqueries for their projects.
So Advent Health is a popularproject that they completed in
recent years.
And then just go through thislist and if you see something
that's interesting that could bea starting point for content
that you create on that topicrelated to.
(35:37):
Electricians IT Solutions orwherever it may be.
You can also look at the pagestab and see here which pages are
getting the most impressions onyour website.
So usually it's going to be yourhomepage.
Then you can see where are theother popular pages.
And this is something you canalso get in Google Analytics.
(36:00):
But what you can do here, let'ssay.
If they really want to go aftertheir electrical services
service offering here over thenext year or so, if we were to
go and find an electrician here,so electric Electrical services,
Nashville.
If we click that and then welook at what pages we see that
(36:25):
it's the homepage.
So this particular company theyoffer.
Different service categories,not just electrical services.
And so what that tells me isthat we should strongly consider
building out a dedicatedelectrical services page and
then sprinkling in all of thethings I mentioned in this
video, like Nashville ElectricalServices, and maybe even going
(36:47):
further there.
So what I did there again, Iclicked the query Electrical
Services, Nashville, and then Isee which page is popping up for
that search.
You can also.
Toggle this average position andit'll tell you the average
position.
So the way to interpret this isthat.
Here at the start of thecampaign, they're averaging
(37:09):
their homepage on average isranking at number 82 for
electrical services, Nashville,which that's like on page nine.
So nowhere to be found really,but there's somewhere in
Google's radar.
So now we can look at how theycan really optimize for that
phrase, if that's something theywant to go after.
And.
Obviously make that numberhigher.
(37:30):
We want that number to besomewhere at 10 or less that,
that would indicate you're onthe first page.
So I hope this has been helpful,and again, if you are interested
in having this type of analysisfor your company the link is in,
in the description where you canschedule your full circuit
growth audit for your electricalservices businesses.
(37:54):
Thank you.
And until next time.
Here is a reality check for electrical
business owners making over$200,000 annually.
You're probably getting crushedonline by electricians who can
barely wire a three-way switchcorrectly.
I am Leonard Parker from DestinyMarketing Solutions, and today
I'm giving you the exact 10 stepSEO checklist that separates the
(00:32):
electrician, who dominate Googlefrom those who are invisible
when customers need them themost.
And here's the thing that'sgoing to shock you.
Most electrical businesses aremaking the same critical
mistakes that keep them buriedon page two of Google while
their competitors are bookingthree jobs before lunch.
Stick around because at the endI'll share an expert tip using
(00:54):
Google Search Console that canidentify your fastest SEO wins
while creating any new content.
Your future customers aresearching.
Most never get past page one ofGoogle.
They're either clicking on alocal service ad somewhere on
the map pack or on one of theorganic search listings on the
(01:15):
first page.
They need a local pro who showsup, shows proof, and shows they
give a damn.
You're not just anotherelectrician.
You're the one who gets found.
Let's make sure Google agrees.
Here's the key takeaway.
Visibility isn't vanity, it'ssurvival, and it's 100% within
your control.
(01:37):
Let's start with number 10, andthis one's going to save you
from a massive headache down theroad.
So let's say you're startingyour business this week and you
have any.
I did that you may want to scaleto other cities outside of your
local service area.
In the future, you may even wantto look into working in other
(02:01):
states, bordering states,depending on where you are in
the country.
Highly recommend setting up yourwebsite URL structure so that
you build pages targeting eachstate you serve before drilling
into cities.
So let's say you're based inFlorida.
And you can serve multipleregions of the state.
(02:24):
So you can have something likeFlorida electrician.com/florida,
and that would be your statepage.
And then nested under that statepage, you would have something
like.
Dot com slash Florida for slashmiami slash Orlando slash
(02:45):
Jacksonville and so forth havingthat Florida page.
It helps provide structure toyour website, establishes a
great architecture so it's easyfor humans, and also search
engine crawlers to be able tofind what's on your website.
More important.
This keeps your site clean andavoids from, or keeps you from
(03:10):
multiple pages on your sitecompeting for the same keywords.
I.
In SEO we call thatcannibalization.
So pretty much each page iscompeting with each other, which
you shouldn't be competing withyour own pages, you should be
competing with your competitorspages.
Setting up your site structurelike this makes it easier to
scale and track performance.
(03:30):
And Google prefers logical URLstructure for local intent.
So another example, I'm based inTexas, so let's say.
We have an electrician so itcould be something like four
slash electrician, four slashTexas, four slash Houston.
And let's say my electricalservice company also serves
(03:51):
Austin similar, but replaceHouston with Austin.
But let's say I'm growing andnow I have crews that can go out
to Louisiana.
Maybe I have crews that are inWest Texas.
They can go into New Mexico.
So you can do something like.
Four slash New Mexico slash lasCruces and so forth.
The ideal, so starting at thestate level, as I mentioned, it
(04:13):
makes it easier to scale intohigh converting city pages while
creating a messy website thatconfuses both Google and your
customers.
Number nine.
It's something 90% of electricalbusinesses completely ignore and
it's costing them rankings postconsistently using key services
(04:34):
and location mentions.
On your Google Business profile,you can easily repurpose your
blog posts or project sitevideos and just simply add them
to your Google Business profile.
In the caption section of yourGoogle Business profile posts,
you do want to call out the typeof project you've just
(04:56):
completed, or.
Whatever it is that you'retalking about in the blog or the
video, you also want to call outthe location, so make sure you
emphasize the locationespecially if you live in a
large metro area where maybethere are several prominent.
Neighborhoods in the city.
Make sure that you're callingout those locations because
(05:17):
those can definitely help withwhat we call hyper-local
targeting.
Where let's say someone issearching for a specific area
within Los Angeles or any otherbig city for that matter.
You wanna mix educational andoffer based posts.
This helps Google understandyour relevance and recency.
So for example.
(05:39):
Maybe as we're getting to thesummer months, you want to
mention something aboutelectrical hazards to.
Be aware of for your home forthe summer, so you can do more
of those value type educationalcontent.
And then maybe you have an offerwhere you provide some type of
audit or some type of emergencyservice meant for new home
(06:03):
buyers as they go into theirfirst summer in their home.
So you always wanna air on.
Adding more educational posts.
However, you also want to usethis opportunity to promote
different offers that you mightbe providing your customers and
prospects.
More signals equals better mappack placement, and that's where
(06:23):
the money is.
That local map pack that pops upat the top of the screen right
under your local service ads.
This is the reality.
Active profiles when GoogleBusiness Profile posts are your
SEO Fuel, not fluff.
While your competitors areposting once a month about Happy
Friday, or you should be postingabout that panel upgrade you
(06:44):
just completed, or thatemergency call you handled.
Number eight is technical, andI'm gonna do a quick detour and
show you a quick way to developschema for your site.
But it's like having a secretconversation with Google about
your business.
You want to use J-S-O-L-D schemaand J-S-N-L-D schema to put it
(07:07):
into layman's terms.
This is a special code that youcan add to your site.
It's written in a structure thatsearch engine crawlers
understand and it can providemore context about the content
on that page.
So is it a services page?
Is it a FAQ page?
Do you have video on the pageand so forth?
(07:28):
And you can use schema tohighlight services, locations,
reviews, and FAQs.
Schema implementation helpssearch engines read your site
accurately.
It can also boost rich snippetvisibility.
In local search and supports AIpowered visibility through LLMs
and Google, the Google searchgen generative experience.
(07:50):
And if you watch any of myvideos, you know that I'm all in
on AI powered search and howit's going to change your
discoverability on Google andother search engines for the
long term.
Make sure you're updating schemaregularly as your site content
evolves.
So if you add a new page on yoursite or a new category of pages,
(08:13):
make sure that you have schemato support that content type,
and you don't have to reinventthe wheel every time.
I'm a big believer in usingtemplates.
So let's say if we're buildingout a site for a new client.
Having a service page template,and then on that service page
template, make sure that we areusing all of the appropriate
(08:35):
schema and then we can justduplicate that service page
template as often as we need it.
I suggest being efficient.
And doing something similar withyour site most of your
competitors won't have schemaset up correctly.
So this is a way to give you anunfair advantage in the search
results.
And if you are in a competitivemetro area where you might see
(08:59):
some of your electriciancompetitors, they have thousands
of reviews.
You have to win at the margins.
So any.
Little advantage, however small,can help you in the long term.
And as I mentioned, I'm gonna doa quick detour here.
Chat, GBT is great for a lot ofthings.
If you're not using it, highlysuggest not just for marketing
(09:22):
things, but can also help withother things related to your
work to project management,operations and so forth.
Here in Chad, CBTI simply gaveit the prompt.
Give me an example of A-J-S-O-NLD schema for an electrician.
And this isn't a real company,but it wrote some really good
JSON LD here.
(09:43):
And then what you can do iscopy.
And I use a tool called a Rich,rich Results Test.
There's different options outthere to test the schema, but if
you just do rich Google RichResults Test schema, this should
be the first search result.
You'll be able to pop it in tothe code.
And I already added it here, andyou can see that it validates.
(10:07):
So when you see all green checkmarks, that's great.
Now, of course, when you're.
Building or you're, if you'reusing this approach for your
website, you want to give itmore information about like the
name of your company.
You want to upload your companylogo provide your phone number
and so forth.
And then once you have validatedschema code, then you can copy
(10:30):
and paste this.
And add this to the backend ofthe page where you attended for
it to go.
Many word website platforms likeWordPress allows you to do this
at the site level to where youdon't have to.
Add schema individually for eachpage.
So I won't go into much detailthere'cause I know viewers might
(10:52):
have different website platformsthat they use.
But always see how you canimplement these things as
efficiently as possible.
Now moving back to my slideshere.
Here's number seven, and this iswhere you turn your completed
work into SEO Gold.
Don't just list jobs, documentthem properly.
(11:14):
Your title should look somethinglike this on the job or your
project page, EV charger,installation in Santa Fe, New
Mexico.
And you can mention that it wasa residential project on this
page.
You want to include before andafter pictures, job
specifications and a.
Customer quote or testimonial,internal link.
(11:35):
You also want to internal orprovide internal links to
service pages and Googlereviews.
The idea here is that if someoneis considering your services,
they're likely going to look atany testimonials or project
studies that you have.
And then once they've, orconvinced that you are a
(11:56):
credible provider, then they'regonna go to the service page.
And you wanna make sure thatthose are interlinked both ways,
because depending on theprospect's journey, they may
decide to first hit the servicepage.
You have that case study on yourservice page so they learn more
about.
Your, the work that you'recapable of.
Or they might land on the casestudy page and then they then
(12:18):
might want to circle back andlearn more about your service.
Nevertheless, internal linkingis very important.
Having that case study orproject study, it builds
hyper-local trust and topicalrelevance.
And the more specific you canbe, the better.
So you want to geo-target,include the city if possible,
include the neighborhood.
(12:39):
You also want to have a separatepage for each project that you
complete.
So give you an example of whatnot to do.
And I'm sorry, I'm callingsomeone out here in New Mexico.
But you can see here they have aprojects page and this is what I
see is very common withelectricians.
(13:00):
So just looking at these photos,you can see that all of these
solar panel photos.
Looks like they come from thesame installation project.
So what I would suggest to thiscompany is that instead of just
having pictures, have an actualpage where it says something
like S fe a commercial solarpanel installation.
(13:22):
And then on that page include aquick writeup of the project and
also of course include thephotos and, always try to
communicate what are theresults.
And maybe it takes some time forthe customer to realize this,
but by installing solar panels,we were able to save X
(13:42):
percentage on our electric billsevery month.
Something that's going to reallyencourage someone to take that
next step.
It's not just touchy Philly, butthere are bottom line bottom
line impact for the work thatyou do.
So again, don't do this.
Actually include dedicatedproject pages and follow the the
(14:03):
best practices that I justmentioned.
Now, heading back over to theslide show, we're gonna move on
to number six.
And number six is all aboutdominating your brand and the
search results.
You wanna dominate searches forqueries like your brand.
So let's say your destinyElectrical based in Nashville,
(14:24):
so Destiny, electricalelectrician, Nashville.
You want to make sure thatanytime someone searches that
your site is number one, andthat's across all.
Search opportunities fromGoogle, search, Bing, search
chat, BT perplexity Facebook,whatever someone might be
(14:45):
searching that has a searchfunctionality.
You wanna make sure that yourcompany is showing up, number
one.
And then long term, you want tobe able to take your brand out.
And then if someone just says,Nashville Electrician or
Electrician, Nashville.
You're still there at the top,so you want to push consistent
phrasing across all platforms.
(15:06):
So this includes your Googlebusiness profile.
I highly recommend for myclients to establish some
presence on Reddit, somepresence on Quora and blogs.
And this doesn't mean just goand hang out in the electrician
subreddits, or.
The electrician, the RoyalQuora, figure out what are those
local subreddits?
(15:27):
So here in Houston, there's avery active Houston subreddit.
So if I have a client here inHouston, he's electrician, I
would tell him or her to go outthere and.
Maybe once a week, maybe a fewtimes a month.
Go and see if anyone's talkingabout anything related to
(15:49):
electric work and put your flag,punch your flag.
Hey.
So and so we're electricalservices experts here in
Houston, and there's a s answerto your question and you wanna
make sure that it's not toosalesy.
So always again, lead witheducation, lead with knowledge.
But once you start establishingthat rapport, then you can start
(16:13):
mentioning your company name ormaybe even linking to your
website.
And every time that you answer aquestion or post something, you
want to have some type of boilerplate.
Sticking with the Houstonexample or Nashville example,
I'm sorry.
You can say something like we'reDestin Electrical.
We specialize in EV charginginstallations for Nashville
(16:36):
homeowners and business owners.
We've been operating in thisspace for the last 10 years.
That was off the dome off thetop of my head, but you get the
point.
So you always wanna call outyour company name, what you're
specialized in, who you serve,and why someone should choose
you.
But make sure that's consistentacross the board and over the
(16:57):
time.
This helps large language modelssearch.
Algorithms connect and anchoryou and your location and your
niche in different searches.
And then you can also monitorthe search volume for your
company name as a marketing.
KPI.
(17:18):
We, I use a tool called GoogleSearch Console, and which I'll
do a quick screen share here atthe end of this video.
Which will show you how oftenpeople are searching for your
company name and variations ofit, and how that's trending over
time.
If people are searching for yourname plus niche, plus city,
you're winning.
And that's the ultimate goal ofeffective local SEO.
(17:44):
Moving on to number five.
Number five fixes a problem Isee on 95% of electrical
business websites.
Link from blog posts to serviceand location pages.
So a few tips ago I mentionedthe importance of internal
linking.
I jumped right in.
But internal linking is how youare adding links, the little
(18:04):
blue underlying links ontodifferent pages on your website,
and you want to make sure you'reusing a logical flow there.
So typically blog posts, and Isay blog posts, but if you.
Like video more, you might postvideo on your website.
Those are usually going to bethe entry points into your
(18:26):
website.
Unless someone's already knowwhat they want and they are
looking for your services oryour location pages, but a blog
post, you're sharing them.
The social media people come infrom social, maybe they come in
from email, and then you wannaensure that you, within those
blog posts, link to morecommercial pages like.
(18:46):
Maybe you have a specificlocation page, maybe you have a
specific service page that'srelated to that blog post or
that content that you're postingand you want to use keyword rich
anchor text.
Is the little text that's inthat blue section of your site?
Or your link.
So if I can show you a quickexample here.
(19:09):
Let's see.
So let's say I'm on the JohnMoore site.
They're a electrical servicecompany.
They off also do other thingshere in Houston.
So you see all of thesedifferent city and town names.
So looking at League City.
Leak city would be your anchortext.
So when you're adding content tothe site, you can actually
(19:32):
specify what's in that anchor.
So the point here is you want toensure that whatever you're
using for that anchor text,that's something that's relevant
to the page you're linking themto.
So if you, let's say youprovide.
Ev charging installationservices in Nashville.
(19:52):
You have a blog post about that,and you want to link to your ev
charging installation page.
Then in your anchor text, youshould do something like ev
charger installation, ev chargerinstallers in Nashville, or so
forth.
So make sure that it's relevantand try to stay away from
(20:12):
generic anchor texts click hereor learn more.
Okay.
By adding a proper internallinking structure, this builds
topical clusters and supportscrawling from the different
search engines.
Internal links help passauthority to priority pages and
reduces bounce bounces byguiding users deeper into your
(20:33):
site.
The blog posts some people arehit or miss on them.
I still like them because theycan be weighed to expand your.
Keyword and topic coverage, andjust think of those as more
placements on search results ona web that can drive users
deeper into your site.
(20:54):
Your internal links should actlike a lead pipeline, not a dead
end.
Moving on to number four, andthis is a brilliant one because
it makes other people do yourmarketing for you.
I suggest interviewing otherelectricians maybe.
You have some buddies, you're atdifferent companies, but you're
not necessarily competing witheach other or other
(21:17):
complimentary areas likeinspectors in your region.
And you can publish theseinterviews on your blog or your
guest posted on trade sites, orif it's a video added to
YouTube.
This types of collaborationencourages backlinks from
feature professionals.
So typically if someone isfeatured.
(21:38):
In some content and you share itwith them, human nature, they're
gonna want to share it withtheir network.
Share it via email, share it ontheir website, and you're all
about getting that back link.
That's really gonna be helpfulfor SEO.
It's not some spammy backlink,but it's something that's local
or niche or industry relevant.
(21:59):
And you can build topicalrelevance around different areas
that are important for yourbusiness and that are pain
points for your customers andprospective customers.
And as you can imagine, this isgreat for social media,
especially if you're doinganything with video or audio
Content with outside voicesequals more trust and more
(22:20):
links, and it's that simple.
Moving on to number three.
Number three is preparing forthe future of search.
So again, if you've seen any ofthe videos on this channel.
I've spoken regularly about AIpowered search and how it's
going to change the landscape ofbeing discoverable on search
(22:43):
engines for electricians.
At the time of this video herein the last week, Google has
rolled out AI mode and that'sgoing to really change the game
where even it might affect the.
If the effectiveness of localservice ads but it's all about
preparing for the future.
And if you are on top of it,ahead of the curve, you're gonna
(23:05):
be in a good place.
When more people are going to AIpower search instead of
traditional search you wannamake sure that you're getting
named in review sites, forums,and expert directories.
I'm not a big fan of Thumbtackor other lead generation
platforms, however they arewhere many people go, your
(23:26):
customers go to look.
But.
We wanna find opportunities toget reviews there.
Get your name mentioned some ofthose different sites.
If you pay at a certain tier,you can also put out some expert
content.
Those are great ways to, again,anchor.
Your brand for your location,and for the niche electrical
(23:49):
services that you offer.
Some of the popular platformsfor AI Power Search and LLM
includes Quora, clutch, andReddit.
You wanna make sure to add FAQsto any of the service pages on
your site.
I suggest starting with four orfive per page, and then you want
to optimize for answer stylequeries again.
(24:13):
There is a way to respond toFAQs on your website.
It's called Natural LanguageProcessing or NLP for short.
I have a prompt that I use andI'm happy to share it here in a
YouTube video description, butvery important that you are
answering questions in a waythat a human would.
So that sounds weird, but Ithink far too long people create
(24:36):
content.
To just for SEO, just for thesearch bots, but they forget you
are selling to humans.
Also, ask customers to refreference your brand and
testimonials.
So just name dropping youwhenever they're talking about
your company can be a great wayto anchor your brand in LLMs,
(24:59):
and I'm sorry, LLMs, if you'renot familiar that stands for
large Language Models.
That's pretty much.
The general category name fortools like Chat, bt, and just
think about this.
If chat BT can't find you,neither can tomorrow's customer.
Moving on to number two.
Number two is all about who youknow in your local market.
(25:22):
So you want to prioritizebacklinks from nearby
businesses.
Perhaps these are.
Customers or projects.
If you're involved with anyChambers of Commerce or any
other local organizations, theseare great, powerful local
backlinks, and they're powerfulbecause they establish you as a
legitimate electrical servicescompany.
(25:43):
But also they're relevant.
They are, they're from otherbusinesses and organizations in
your area.
If you have the opportunity toget any media coverage, maybe
any short clips or interviewsalways take advantage of those
opportunities.
'cause again, back links fromnews websites or very powerful
some of the best local backlinksyou can get.
(26:06):
And then.
Also consider offeringtestimonials in exchange for
backlinks.
Let's say maybe you use a localbookkeeper.
Volunteer to provide atestimonial for their
bookkeeping services in exchangefor they post it to your site or
to their site and link back toyou and think about all the
(26:26):
different professionals that youwork with as a, in regards to
your business.
And those can be opportunitiesfor link backs, assuming that
you're happy with their work.
I also want to submit toelectrician directories and
build citations.
We have a, or we will be havinga blog post on our site that
shows all the importantdirectories for electricians.
(26:49):
And then also look atopportunities to be a guest on
local home improvement podcastsor programs.
Just search like who are thoseinfluencers in that space?
And that could be a great way.
They're likely not interviewingelectricians every day, so that
could be a great way.
For you to provide some uniquevalue to their audience and get
(27:11):
more local coverage for your,for you and your company.
And then also don't forgetnon-obvious partners.
HVAC companies, roofingcompanies, real estate agents
and local SEO, your neighborsmatter more than a national
press.
A link from your local chamberof commerce is worth more than a
mention in a national tradepublication.
(27:34):
And finally, we land on numberone, and this is the foundation
that everything else built on.
You want to tailor each page toa specific city plus service.
You want to include unique copy,job photos, FAQs, reviews, and
clear calls to action.
Avoid dent content acrosslocations.
(27:57):
Google will ignore it.
Show why you're the obviouschoice for that area.
Mobile de mobile design andspeed must also be flawless.
All SEO roads lead to this apage that turns traffic into
book jobs.
And a quick example, and Ialready showed this, but think
about.
Your service area and all of thedifferent towns, cities,
(28:22):
neighborhoods.
So again, I'm gonna go back toJohn Moore.
And you see here they've prettymuch have a co comprehensive
coverage of the Houston area.
And if you go to any of thesepages, I clicked on Memorial.
It's very specific to Memorial.
They are calling out Memorial inthe content, and then they also
(28:47):
have different mentions, one waythey can take this to the next
level.
And it does require a bit oflegwork but AI tools are so good
right now.
Who knows?
You might be able to do it fromyour office, have actual.
Pictures of the area.
So Memorial, there are some,that's a popular community here
in Houston.
(29:07):
You can have pictures ofdifferent landmarks around the
memorial area which these looklike stock foot footage or stock
images.
So that would be oneimprovement.
And then also taking it to evena next level have project pins
on, just a map where it's.
Isolate it to that specificarea.
(29:27):
And then you can put projectpins on where you've completed
projects over the years.
And that's gonna just add morelocal relevance and more
credibility for someone in thememorial area or looking for
electrical services in thememorial area.
But also note, look at theirURL.
So Memorial Electrical Services.
So that goes back to one of myprevious suggestions on making
(29:50):
sure that you're.
Really thinking about your URLstructure, one thing to consider
service area, you could probablytake that out and replace that
with Houston.
I think that would be morepowerful for them.
But nevertheless, they are doingwell with their SEO, so they
have other things going forthem.
And then sugar Sugarland, I'llclick here as well.
(30:16):
And then here again, they are.
Changing things so much likeSugar Land started as a single
company town back in 1909.
John Moore began as a modestplumbing company, except much
later in 1965 when we weregetting started.
Sugar Land began to emerge as acity with neighborhoods like
Venetia and Estates, sugarCreek, and First Colony.
(30:37):
So that's something that'sspecific to Sugarland.
It doesn't have to be an entireessay about that location that
would be very difficult toscale.
But what are some local tidbits,some local history some local
nuances that you can weave intothe content to make it more
relevant for the area.
So just think through that inyour different service areas.
(30:59):
Now, here's what ties this alltogether.
Our full circuit growth method,visibility alone doesn't cut it.
Electricians need a system thatties, SEO content, Google
business optimization reviewmanagement, LLM, visibility and
link building into one growthloop.
(31:20):
That's the full circuit growthmethod.
Turning rankings into revenuerankings mean nothing.
They don't wire up to revenue.
This ME method takes you from alack of qualified leads all the
way to your dream outcomethrough a systematic approach.
Do you want to know where yourvisibility breaks down?
(31:41):
We'll audit your local rankings,reviews.
Content site structure andGoogle business profile.
This also would include apersonalized growth roadmap so
we're not just copy and pastingwhat we are doing for
electricians in Seattle anddoing the same for electricians
in Detroit.
It's gonna be personalized towhere you are as a business and
(32:04):
your competitive landscape.
And this is zero pressure, justactionable insights.
This is ideal for electricalbusinesses making$500,000 or
more in annual revenue.
Book a growth audit, if you'reserious about owning page one
for your local area.
At Destiny Marketing Solutions,we help like electricians
(32:26):
identify, launch, and optimizethe marketing platforms that
actually bring in quality leads.
Let's fix your platform stackand stop the budget leaks.
And now finally, that expert tipthat I promise you use Google
search consoles.
Pages plus queries view.
(32:47):
You want to filter by lowimpression, low click pages and
see what cur keywords almostrank being, maybe they're on
page two or page three, soanywhere from positions 11
through 30.
These near misses are yourfastest wins.
You want to optimize those pagesto get immediate traction while
(33:07):
creating new content.
Growth doesn't always requiremore effort, just better focus.
If you found this valuable, hitthat subscribe button.
I drop SEO strategies forelectrical businesses every week
that most marketing agencieswon't share.
And if you're ready to stopplaying guessing games with your
online visibility, book thatgrowth audit, the link is in a
(33:29):
description and.
Before I go, I wanted toactually share Google Search
Console.
So this is a client, new clientin Nashville, so Google Search
Console, you do need to set itup first.
It's a free utility from Googleand it allows you to get some
(33:49):
really good information abouthow people are landing on your
website from Google search.
And what I like about GoogleSearch Console is the queries
report that I just mentioned soit can tell show you.
What people are actuallysearching.
As you can see here in the topqueries column, what they're
actually searching in your,where your business is showing
(34:11):
up.
It may not be showing up numberone, but it's showing up
somewhere in the top 100 of thesearch results.
This tool I use in it incombination with an SEO tool,
like a SEMrush or ah refs.
Because sometimes these querieswon't show up in those SEO
software tools.
And so with that, let's say aswe continue to build out for
(34:34):
this client, we can see thatelectrical, Nashville,
Tennessee, electricians,Nashville, Tennessee these are
at the top the numberimpressions.
So you wanna look at what arethose?
Queries that you're gettingimpressions for, but I also like
to add a filter here in theirname.
(34:54):
Enterprise Solutions.
Add a filter to make sure you'refiltering out your company name
and you can see only thenon-brand queries.
So that's very important becauseyour company name, you should be
owning that.
And if you're not, you reallyhave some serious work to do.
So you can see here.
(35:14):
We have different things.
So they get a lot of searchqueries for their projects.
So Advent Health is a popularproject that they completed in
recent years.
And then just go through thislist and if you see something
that's interesting that could bea starting point for content
that you create on that topicrelated to.
(35:37):
Electricians IT Solutions orwherever it may be.
You can also look at the pagestab and see here which pages are
getting the most impressions onyour website.
So usually it's going to be yourhomepage.
Then you can see where are theother popular pages.
And this is something you canalso get in Google Analytics.
(36:00):
But what you can do here, let'ssay.
If they really want to go aftertheir electrical services
service offering here over thenext year or so, if we were to
go and find an electrician here,so electric Electrical services,
Nashville.
If we click that and then welook at what pages we see that
(36:25):
it's the homepage.
So this particular company theyoffer.
Different service categories,not just electrical services.
And so what that tells me isthat we should strongly consider
building out a dedicatedelectrical services page and
then sprinkling in all of thethings I mentioned in this
video, like Nashville ElectricalServices, and maybe even going
(36:47):
further there.
So what I did there again, Iclicked the query Electrical
Services, Nashville, and then Isee which page is popping up for
that search.
You can also.
Toggle this average position andit'll tell you the average
position.
So the way to interpret this isthat.
Here at the start of thecampaign, they're averaging
(37:09):
their homepage on average isranking at number 82 for
electrical services, Nashville,which that's like on page nine.
So nowhere to be found really,but there's somewhere in
Google's radar.
So now we can look at how theycan really optimize for that
phrase, if that's something theywant to go after.
And.
Obviously make that numberhigher.
(37:30):
We want that number to besomewhere at 10 or less that,
that would indicate you're onthe first page.
So I hope this has been helpful,and again, if you are interested
in having this type of analysisfor your company the link is in,
in the description where you canschedule your full circuit
growth audit for your electricalservices businesses.
(37:54):
Thank you.
And until next time.
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