May 14, 2025 ā¢ 17 mins
Destiny Marketing Solutions specializes in marketing for electricians. Trusted by electrical contractors across the U.S., we help electricians grow through digital marketingālocal SEO, local service ads, Google Ads, content, and automation.
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Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Leonard Parker's video rec (00:00):
Ever had a day where your phone's
(00:02):
blowing up with leads?
But your actual schedule looksemptier than a fuse spots after
a power search.
Hi, I'm Leonard Parker, founderof Destiny Marketing Solutions,
and I help electricalcontractors stop losing money on
leads that never turn intopaying jobs.
Today I'm going to share whythose leads you're paying good
(00:23):
money for aren't converting intoactual work and how to fix it
with our full circuit growthmethod and stick around to the
end for an expert tip onassignment selling that could
double your close rate on biggerjobs almost overnight.
If you're bringing in at least200,000 a year, but still have
those frustrating gaps in yourschedule, what I'm about to
(00:47):
share will be the most valuabletime spent of your week.
Hit that subscribe button now soyou don't miss our weekly tips
on growing your electricservices business.
Let me ask you a question thatmight sting a little.
How many potential customerscontacted you last month who
never turned into actual jobs?
(01:08):
For most electricians we workwith, that number is way higher
than it should be, and it's notbecause your work isn't good
enough.
It's because your follow-upsystem probably has some gaps.
Here's what's happening.
The phone rings, the form isfilled out on your website, but
(01:33):
then nothing, maybe you orsomeone from your team calls
back once you send a quote andthen silence.
Most leads go cold becausefollow up is slow, weaker,
honestly, non-existent.
And I get it.
You're busy keeping existingjobs on track.
You've got parts to order, crewsto manage and actual work to do.
(01:56):
But here's the reality.
You're investing real money inmarketing, but not capturing the
ROI because you're lettingperfectly good leads slip away.
The key takeaway here, and thismight be a tough pill to
swallow.
It is not that your lead volumeis broken, it's your follow-up
system.
That means you recognize there'sroom for improvement, and by the
(02:18):
end of this video, you'll knowexactly how to fix it.
So what's actually happeningwhen leads don't turn into jobs?
Four main issues.
First leads are price shoppingor unsure of next steps.
They might have their browseropen on their phone or their
(02:40):
laptop, and they just did asearch for electricians near
them, and they went down a listand they click the ads, and they
click the organic searchresults, they're going through
one by one to see if they canfind a deal on the service that
they need.
They might call threeElectricians get three prices,
(03:00):
and without proper guidance,they either go with the cheapest
option or just stay stuck indecision paralysis.
Second, your follow-ups might bedelayed or generic.
If it takes you 24 hours torespond to a lead.
The statistics show your chancesof converting drop by about 75%.
(03:22):
That's right.
Three quarters of your potentialbusiness gone because you were
too busy to call back quickly.
Third, there's no clear reasonfor prospects to act now without
any urgency.
They'll put off the decisionsometimes indefinitely.
And finally, there's a lack ofconsistent messaging across your
different touchpoints with thatprospect.
(03:44):
Your website says one thing,your phone call says another,
and your quote sometimes sayssomething else entirely.
The takeaway I want you to havehere is that without urgency and
clarity.
Good leads drift away, likesmoke from a fire.
If you're connecting with thisso far, drop a comment below
saying Guilty and let me knowwhich of these four issues hits
(04:06):
closest to home for yourbusiness.
One of the biggest mistakes Isee is expecting too much from a
single interaction.
The truth is most homeowners orbusiness owners.
won't book on the first touch.
Think about your own buyinghabits.
When was the last time you madea significant purchase?
(04:28):
After just one conversation.
Leads need reminders,reassurance, and clear
information before they pull thetrigger.
And without a system, thoseleads are slipping through the
cracks.
Buyers need to feel guided, notpressured.
There's a big difference betweenhelpful follow up and being
(04:48):
pushy.
A single missed follow up cancost thousands in lost work, and
I'm willing to bet that'shappening in your business right
now.
Now, let's talk solutions.
First up, your offer itselfmight need a tuneup.
Instead of saying, we install EVchargers, emphasize the outcome,
(05:12):
power up your EV charger in 48hours, guaranteed.
And then you can go into theconvenience of that customer
having an EV charger at theirhome, also, consider adding soft
guarantees or risk reversal.
For example, if we're late or ifwe don't finish on an agreed
upon timeline, we'll take 10%off your bill.
(05:34):
Use scarcity and urgency theright way.
If your time is limited, maybeyour pipeline is full.
You can say something along thelines of, we only have three
spots left for installationsthis week or this month.
But only use it if it's actuallytrue.
Customers, prospects, they cansmell fake scarcity a mile away.
(05:55):
Make your next step stupid, easyto say yes to.
Instead of saying, let me knowif you want to move forward, try
I have Tuesday morning orThursday afternoon available,
which works better for you.
you want to hold their hand, notbe pushy, but really make it
easy for them to say yes, stackup those yeses to where it's a
(06:15):
no-brainer for them to work withyou.
The better your offer, the lessselling you'll have to do.
It's like having properly sizedwiring.
The current just flows withoutmuch resistance.
You're probably saying, Leonard,I don't have time to follow up
with every lead multiple times.
And even if you have a teamsupporting you, they're likely
(06:35):
busy with other things as well,and that's why you need to
automate.
Your follow up, and it couldjust be one part of the follow
up, maybe the first 48 hours.
You have an automated email ortext sequence that goes out
after someone contacts you.
You can include answers tofrequently asked questions.
(06:58):
Proposed project timelines, andtrust builders, like
testimonials from happycustomers.
Make it easy for them to reply,book, a call directly, and have
a system to reengage cold leadswith reminder messages.
Automating a follow-up gives youa second chance to close leads
that might otherwise disappear.
(07:19):
If you want to see an example ofthe exact follow-up sequence we
use with our clients, drop acomment and I'll make sure to
include it in a future video.
The next solution, you need toknow exactly where every lead is
in your pipeline.
So in an earlier video I talkedabout the importance of
analytics and tracking.
(07:39):
This is a key pillar in our fullcircuit growth method.
It might take multiple touchpoints for someone to go from
prospect to client, so you wannamake sure you have a system in
place to track where they arealong that journey.
This is where A CRM or customerrelationship management.
(08:01):
Platform can be helpful.
These systems allow you to setreminders for manual follow up
if needed.
They monitor open rates andclicks on emails or text
messages.
There's a plethora of them outthere.
My suggestion is to pick onewithin your budget.
They have different.
Strengths and weaknesses.
(08:21):
If you need advice on a CRMthat's best for your business,
feel free to reach out.
These systems, create pipelinevisibility to improve team
accountability.
So if you have someone on yourteam whose responsibility is to
get leads from lead status to aclosed and quoted project.
and that's not happening at theexpected rate that could be an
(08:43):
opportunity for training or tobring on more support This
ensures you are driving towardsthe KPIs you have set I get it,
that new software might not beexciting to you you probably
didn't become an electricianbecause you love spreadsheets
and databases.
But here's the truth.
What gets tracked gets followedup, and what gets followed up
(09:03):
closes.
A simple CRM could be just aGoogle spreadsheet.
But if you go for a premiumoption these can easily pay for
themselves by helping you closejust one additional job per
month.
And many of them integrate withthe tools you are already using.
Making sure you pick somethingthat integrates well with.
(09:24):
What you're already using isimportant.
Many providers, offer multiplesuites.
So consider that.
I'm a big fan of all in onesolutions to where you don't
need software for this piece andthen software for this part of
your business.
Try to find something that'scovered all in one package.
(09:44):
Your team is your frontline forconverting leads.
But have you actually trainedthem on how to handle incoming
inquiries?
Make sure your office staff ortechs know exactly what to say
when a new lead calls.
Use phone scripts and objectionhandling templates so that
they're never caught off guardWhen someone asks.
How does your price compare toX, Y, Z?
(10:05):
Electric speed matters.
Aim to respond within fiveminutes when possible.
The data shows that conversionrates are the highest, then.
align your sales messagingacross email, phone, and
in-person interactions.
A prospect should hear the samestory no matter who they're
talking to.
Your team is part of theconversion process, so you want
(10:27):
to train them.
Now let's talk about your intakeprocess.
Shorten your forms but askqualifying questions.
Nobody wants to fill out a noveljust to get a quote.
Whatever questions you areputting forth on your forms,
make sure it's commensurate withwhat you're offering.
So if it's just to get a quote,think about the most pertinent
(10:47):
information you need to moveforward with the next step.
Once you have that you can getadditional information from that
prospect later in the process.
If there are any urgent jobs orhigh ticket inquiries, you want
to route those so they'readdressed faster.
Those emergency calls orpotential five to six figure
projects should jump to thefront of your follow up queue.
(11:09):
Make sure someone is alwaysavailable to follow up.
I understand you may not be atyour office, or open 24/7.
This is where a call answeringservice can be a valuable asset
for your business.
If you are running local serviceads, you always want to have
someone available to.
Answer the phone or respond toan email so that particular
(11:32):
prospect gets the informationthey need as soon as possible.
In this business, if you waituntil tomorrow, the customer may
have already hired someone else.
And you also want to usescheduling tools to reduce
friction.
The easier it is to work withyou, the more likely that
prospect will choose you.
When you go to a website and canbook an appointment instantly
(11:54):
versus having to call duringbusiness hours, which do you
prefer?
Your customers feel the sameway.
So you just wanna make sure youempower your prospects as much
as possible.
Here's the big picture.
If leads are coming in, butyou're not closing those leads.
Your business isn't broken, it'sjust leaking, and we can fix
(12:17):
those leaks.
This is where the full circuitgrowth method comes in.
It's a framework we've developedspecifically for electricians
that addresses every stage ofthe customer journey.
At the foundation, we have theproblem, lack of qualified
leads.
Then we move through gettingfound by the right clients.
Converting more leads intoprojects and knowing what's
(12:40):
working and what's not.
The end result.
Your dream outcome.
A predictable business withconsistent and growing revenue.
More leads is the most costeffective way to grow your
business.
At Destiny Marketing Solutions,we help electricians close more
(13:01):
jobs.
Without chasing more leads, andwe'd love to help you too.
I would like to offer you afree, complimentary full circuit
growth audit.
We'll look at your currentfollow up process.
Website conversion metrics andlead nurturing systems to
identify where you might belosing potential jobs.
This isn't just some automatedreport, it is a personalized
(13:24):
analysis with actionablerecommendations you can
implement right away to bookyour audit.
You can just visit the link.
I'll make sure to drop it in thevideo description.
Or call us directly at(888)846-4937.
We're based in Houston, but weserve clients nationwide.
(13:44):
Don't waste another lead.
Get a system that closes.
Hit that subscribe button.
We post new strategies forelectricians every week.
As I promised at the beginningof the video, I wanted to share
a couple of expert tips firststarting with pre-selling with
your first response.
I'll make sure to link to it.
(14:04):
This is something that mostelectricians never think to do
pre-sale with your firstresponse when someone reaches
out, we'll be in touch messageinstead, add a short video,
introducing your team andprocess.
Include testimonials case studyor project writeup relevant to
that prospect's need.
(14:26):
Reassure them they're in goodhands even before the call or
estimate.
This simple addition candramatically increase your show
up rate for estimates and yourclose rate Once you're there.
First impressions, don't have towait for the call or in-person
interaction.
You can do them via video,making them early and make them
count if you follow the channel,you'll see I create a lot of
(14:49):
video content.
One of the reasons is to sharemy expertise, my team's
expertise.
But video can also be a greatway to disqualify prospects or
they might be a.
Not be a good fit.
And it could be something assimple as, they don't like the
way you talk, they don't likeyour sense of humor.
They don't like your team.
(15:09):
All seems very superficial, buthey, you don't want to deal with
those prospects who aren'treally coming to you for the
value that you offer.
So you might be watching thisvideo and think, no, I don't
want to.
Work with this guy.
I don't like his sense of humor.
That's fine.
That's, one of the benefits ofsharing video content.
(15:29):
'cause you can see how Icommunicate and can also see my
expertise.
That's something that I suggestbeen doing video for.
Now, the other expert tip, andby no means is this, my idea,
assignment selling.
It could be a game changer forlarger projects like commercial
projects big rewiring projectsor panel upgrades.
(15:53):
I suggest sending educationalcontent before the consultation.
You can include videosexplaining your process,
pricing, timelines, rationalefor those timelines and pricing
and what that prospect couldexpect.
You wanna assign frequentlyasked questions or case studies
to help prospects self-qualify.
(16:13):
Okay.
This approach makes the salescall a next step, not a starting
point.
The prospect arrives alreadypartially sold, understanding
the value and ready to make adecision assignment.
Selling builds trust, shortenssales cycles and filters out bad
fits before they waste yourtime.
So in short, you're giving yourprospect homework another video
(16:36):
mentioned, creating goodfriction when someone is
becoming a client.
If you're more established, youwant to work with customers
where your team can be the mostsuccessful and provide the most
value.
Assignment selling can be oneway to filter out those time
wasters.
Highly recommend it.
(16:57):
There you have it.
The complete system for turningmore leads into paying jobs
without spending another dime onadvertising.
If your business is strugglingto convert inquiries into
projects, you don't have a leadproblem, you likely have a
follow-up problem, and that'sactually good news because it's
much easier to fix.
My name is Leonard Parker.
(17:18):
I am the founder of DestinyMarketing Solutions, helping you
power up your electricalbusiness, one connection at a
time.
If you found this contentvaluable shock that like button
electrify my comment sectionwith your biggest takeaway and
wire yourself into our growingcommunity by subscribing.
And for next week's video, letme know in the comments, would
(17:40):
you rather learn about gettingmore Google reviews or
optimizing your pricingstrategy?
The option with the most voteswins.
Until next time, keep makingthose connections, both
electrical and personal, thatare the lifeblood of your
business.
Until next time, friends.
Ever had a day where your phone's
(00:02):
blowing up with leads?
But your actual schedule looksemptier than a fuse spots after
a power search.
Hi, I'm Leonard Parker, founderof Destiny Marketing Solutions,
and I help electricalcontractors stop losing money on
leads that never turn intopaying jobs.
Today I'm going to share whythose leads you're paying good
(00:23):
money for aren't converting intoactual work and how to fix it
with our full circuit growthmethod and stick around to the
end for an expert tip onassignment selling that could
double your close rate on biggerjobs almost overnight.
If you're bringing in at least200,000 a year, but still have
those frustrating gaps in yourschedule, what I'm about to
(00:47):
share will be the most valuabletime spent of your week.
Hit that subscribe button now soyou don't miss our weekly tips
on growing your electricservices business.
Let me ask you a question thatmight sting a little.
How many potential customerscontacted you last month who
never turned into actual jobs?
(01:08):
For most electricians we workwith, that number is way higher
than it should be, and it's notbecause your work isn't good
enough.
It's because your follow-upsystem probably has some gaps.
Here's what's happening.
The phone rings, the form isfilled out on your website, but
(01:33):
then nothing, maybe you orsomeone from your team calls
back once you send a quote andthen silence.
Most leads go cold becausefollow up is slow, weaker,
honestly, non-existent.
And I get it.
You're busy keeping existingjobs on track.
You've got parts to order, crewsto manage and actual work to do.
(01:56):
But here's the reality.
You're investing real money inmarketing, but not capturing the
ROI because you're lettingperfectly good leads slip away.
The key takeaway here, and thismight be a tough pill to
swallow.
It is not that your lead volumeis broken, it's your follow-up
system.
That means you recognize there'sroom for improvement, and by the
(02:18):
end of this video, you'll knowexactly how to fix it.
So what's actually happeningwhen leads don't turn into jobs?
Four main issues.
First leads are price shoppingor unsure of next steps.
They might have their browseropen on their phone or their
(02:40):
laptop, and they just did asearch for electricians near
them, and they went down a listand they click the ads, and they
click the organic searchresults, they're going through
one by one to see if they canfind a deal on the service that
they need.
They might call threeElectricians get three prices,
(03:00):
and without proper guidance,they either go with the cheapest
option or just stay stuck indecision paralysis.
Second, your follow-ups might bedelayed or generic.
If it takes you 24 hours torespond to a lead.
The statistics show your chancesof converting drop by about 75%.
(03:22):
That's right.
Three quarters of your potentialbusiness gone because you were
too busy to call back quickly.
Third, there's no clear reasonfor prospects to act now without
any urgency.
They'll put off the decisionsometimes indefinitely.
And finally, there's a lack ofconsistent messaging across your
different touchpoints with thatprospect.
(03:44):
Your website says one thing,your phone call says another,
and your quote sometimes sayssomething else entirely.
The takeaway I want you to havehere is that without urgency and
clarity.
Good leads drift away, likesmoke from a fire.
If you're connecting with thisso far, drop a comment below
saying Guilty and let me knowwhich of these four issues hits
(04:06):
closest to home for yourbusiness.
One of the biggest mistakes Isee is expecting too much from a
single interaction.
The truth is most homeowners orbusiness owners.
won't book on the first touch.
Think about your own buyinghabits.
When was the last time you madea significant purchase?
(04:28):
After just one conversation.
Leads need reminders,reassurance, and clear
information before they pull thetrigger.
And without a system, thoseleads are slipping through the
cracks.
Buyers need to feel guided, notpressured.
There's a big difference betweenhelpful follow up and being
(04:48):
pushy.
A single missed follow up cancost thousands in lost work, and
I'm willing to bet that'shappening in your business right
now.
Now, let's talk solutions.
First up, your offer itselfmight need a tuneup.
Instead of saying, we install EVchargers, emphasize the outcome,
(05:12):
power up your EV charger in 48hours, guaranteed.
And then you can go into theconvenience of that customer
having an EV charger at theirhome, also, consider adding soft
guarantees or risk reversal.
For example, if we're late or ifwe don't finish on an agreed
upon timeline, we'll take 10%off your bill.
(05:34):
Use scarcity and urgency theright way.
If your time is limited, maybeyour pipeline is full.
You can say something along thelines of, we only have three
spots left for installationsthis week or this month.
But only use it if it's actuallytrue.
Customers, prospects, they cansmell fake scarcity a mile away.
(05:55):
Make your next step stupid, easyto say yes to.
Instead of saying, let me knowif you want to move forward, try
I have Tuesday morning orThursday afternoon available,
which works better for you.
you want to hold their hand, notbe pushy, but really make it
easy for them to say yes, stackup those yeses to where it's a
(06:15):
no-brainer for them to work withyou.
The better your offer, the lessselling you'll have to do.
It's like having properly sizedwiring.
The current just flows withoutmuch resistance.
You're probably saying, Leonard,I don't have time to follow up
with every lead multiple times.
And even if you have a teamsupporting you, they're likely
(06:35):
busy with other things as well,and that's why you need to
automate.
Your follow up, and it couldjust be one part of the follow
up, maybe the first 48 hours.
You have an automated email ortext sequence that goes out
after someone contacts you.
You can include answers tofrequently asked questions.
(06:58):
Proposed project timelines, andtrust builders, like
testimonials from happycustomers.
Make it easy for them to reply,book, a call directly, and have
a system to reengage cold leadswith reminder messages.
Automating a follow-up gives youa second chance to close leads
that might otherwise disappear.
(07:19):
If you want to see an example ofthe exact follow-up sequence we
use with our clients, drop acomment and I'll make sure to
include it in a future video.
The next solution, you need toknow exactly where every lead is
in your pipeline.
So in an earlier video I talkedabout the importance of
analytics and tracking.
(07:39):
This is a key pillar in our fullcircuit growth method.
It might take multiple touchpoints for someone to go from
prospect to client, so you wannamake sure you have a system in
place to track where they arealong that journey.
This is where A CRM or customerrelationship management.
(08:01):
Platform can be helpful.
These systems allow you to setreminders for manual follow up
if needed.
They monitor open rates andclicks on emails or text
messages.
There's a plethora of them outthere.
My suggestion is to pick onewithin your budget.
They have different.
Strengths and weaknesses.
(08:21):
If you need advice on a CRMthat's best for your business,
feel free to reach out.
These systems, create pipelinevisibility to improve team
accountability.
So if you have someone on yourteam whose responsibility is to
get leads from lead status to aclosed and quoted project.
and that's not happening at theexpected rate that could be an
(08:43):
opportunity for training or tobring on more support This
ensures you are driving towardsthe KPIs you have set I get it,
that new software might not beexciting to you you probably
didn't become an electricianbecause you love spreadsheets
and databases.
But here's the truth.
What gets tracked gets followedup, and what gets followed up
(09:03):
closes.
A simple CRM could be just aGoogle spreadsheet.
But if you go for a premiumoption these can easily pay for
themselves by helping you closejust one additional job per
month.
And many of them integrate withthe tools you are already using.
Making sure you pick somethingthat integrates well with.
(09:24):
What you're already using isimportant.
Many providers, offer multiplesuites.
So consider that.
I'm a big fan of all in onesolutions to where you don't
need software for this piece andthen software for this part of
your business.
Try to find something that'scovered all in one package.
(09:44):
Your team is your frontline forconverting leads.
But have you actually trainedthem on how to handle incoming
inquiries?
Make sure your office staff ortechs know exactly what to say
when a new lead calls.
Use phone scripts and objectionhandling templates so that
they're never caught off guardWhen someone asks.
How does your price compare toX, Y, Z?
(10:05):
Electric speed matters.
Aim to respond within fiveminutes when possible.
The data shows that conversionrates are the highest, then.
align your sales messagingacross email, phone, and
in-person interactions.
A prospect should hear the samestory no matter who they're
talking to.
Your team is part of theconversion process, so you want
(10:27):
to train them.
Now let's talk about your intakeprocess.
Shorten your forms but askqualifying questions.
Nobody wants to fill out a noveljust to get a quote.
Whatever questions you areputting forth on your forms,
make sure it's commensurate withwhat you're offering.
So if it's just to get a quote,think about the most pertinent
(10:47):
information you need to moveforward with the next step.
Once you have that you can getadditional information from that
prospect later in the process.
If there are any urgent jobs orhigh ticket inquiries, you want
to route those so they'readdressed faster.
Those emergency calls orpotential five to six figure
projects should jump to thefront of your follow up queue.
(11:09):
Make sure someone is alwaysavailable to follow up.
I understand you may not be atyour office, or open 24/7.
This is where a call answeringservice can be a valuable asset
for your business.
If you are running local serviceads, you always want to have
someone available to.
Answer the phone or respond toan email so that particular
(11:32):
prospect gets the informationthey need as soon as possible.
In this business, if you waituntil tomorrow, the customer may
have already hired someone else.
And you also want to usescheduling tools to reduce
friction.
The easier it is to work withyou, the more likely that
prospect will choose you.
When you go to a website and canbook an appointment instantly
(11:54):
versus having to call duringbusiness hours, which do you
prefer?
Your customers feel the sameway.
So you just wanna make sure youempower your prospects as much
as possible.
Here's the big picture.
If leads are coming in, butyou're not closing those leads.
Your business isn't broken, it'sjust leaking, and we can fix
(12:17):
those leaks.
This is where the full circuitgrowth method comes in.
It's a framework we've developedspecifically for electricians
that addresses every stage ofthe customer journey.
At the foundation, we have theproblem, lack of qualified
leads.
Then we move through gettingfound by the right clients.
Converting more leads intoprojects and knowing what's
(12:40):
working and what's not.
The end result.
Your dream outcome.
A predictable business withconsistent and growing revenue.
More leads is the most costeffective way to grow your
business.
At Destiny Marketing Solutions,we help electricians close more
(13:01):
jobs.
Without chasing more leads, andwe'd love to help you too.
I would like to offer you afree, complimentary full circuit
growth audit.
We'll look at your currentfollow up process.
Website conversion metrics andlead nurturing systems to
identify where you might belosing potential jobs.
This isn't just some automatedreport, it is a personalized
(13:24):
analysis with actionablerecommendations you can
implement right away to bookyour audit.
You can just visit the link.
I'll make sure to drop it in thevideo description.
Or call us directly at(888)846-4937.
We're based in Houston, but weserve clients nationwide.
(13:44):
Don't waste another lead.
Get a system that closes.
Hit that subscribe button.
We post new strategies forelectricians every week.
As I promised at the beginningof the video, I wanted to share
a couple of expert tips firststarting with pre-selling with
your first response.
I'll make sure to link to it.
(14:04):
This is something that mostelectricians never think to do
pre-sale with your firstresponse when someone reaches
out, we'll be in touch messageinstead, add a short video,
introducing your team andprocess.
Include testimonials case studyor project writeup relevant to
that prospect's need.
(14:26):
Reassure them they're in goodhands even before the call or
estimate.
This simple addition candramatically increase your show
up rate for estimates and yourclose rate Once you're there.
First impressions, don't have towait for the call or in-person
interaction.
You can do them via video,making them early and make them
count if you follow the channel,you'll see I create a lot of
(14:49):
video content.
One of the reasons is to sharemy expertise, my team's
expertise.
But video can also be a greatway to disqualify prospects or
they might be a.
Not be a good fit.
And it could be something assimple as, they don't like the
way you talk, they don't likeyour sense of humor.
They don't like your team.
(15:09):
All seems very superficial, buthey, you don't want to deal with
those prospects who aren'treally coming to you for the
value that you offer.
So you might be watching thisvideo and think, no, I don't
want to.
Work with this guy.
I don't like his sense of humor.
That's fine.
That's, one of the benefits ofsharing video content.
(15:29):
'cause you can see how Icommunicate and can also see my
expertise.
That's something that I suggestbeen doing video for.
Now, the other expert tip, andby no means is this, my idea,
assignment selling.
It could be a game changer forlarger projects like commercial
projects big rewiring projectsor panel upgrades.
(15:53):
I suggest sending educationalcontent before the consultation.
You can include videosexplaining your process,
pricing, timelines, rationalefor those timelines and pricing
and what that prospect couldexpect.
You wanna assign frequentlyasked questions or case studies
to help prospects self-qualify.
(16:13):
Okay.
This approach makes the salescall a next step, not a starting
point.
The prospect arrives alreadypartially sold, understanding
the value and ready to make adecision assignment.
Selling builds trust, shortenssales cycles and filters out bad
fits before they waste yourtime.
So in short, you're giving yourprospect homework another video
(16:36):
mentioned, creating goodfriction when someone is
becoming a client.
If you're more established, youwant to work with customers
where your team can be the mostsuccessful and provide the most
value.
Assignment selling can be oneway to filter out those time
wasters.
Highly recommend it.
(16:57):
There you have it.
The complete system for turningmore leads into paying jobs
without spending another dime onadvertising.
If your business is strugglingto convert inquiries into
projects, you don't have a leadproblem, you likely have a
follow-up problem, and that'sactually good news because it's
much easier to fix.
My name is Leonard Parker.
(17:18):
I am the founder of DestinyMarketing Solutions, helping you
power up your electricalbusiness, one connection at a
time.
If you found this contentvaluable shock that like button
electrify my comment sectionwith your biggest takeaway and
wire yourself into our growingcommunity by subscribing.
And for next week's video, letme know in the comments, would
(17:40):
you rather learn about gettingmore Google reviews or
optimizing your pricingstrategy?
The option with the most voteswins.
Until next time, keep makingthose connections, both
electrical and personal, thatare the lifeblood of your
business.
Until next time, friends.
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