October 1, 2025 • 15 mins
Sick of spending thousands on leads that ghost you? In this no-fluff episode, Leonard Parker ranks the top marketing platforms for electricians—from the overpriced and underperforming to the high-ROI game changers that actually fill your calendar.
You’ll learn:
- Which platforms are draining your budget (and what to use instead)
- Why Google LSAs still reign supreme for electricians
- How tools like SEO, CRMs, and GBP stack up in real-world ROI
- The expert strategy to rotate your marketing budget for year-round success
Don’t let outdated tactics or shiny objects derail your growth in 2025. This breakdown is built for electricians who want smarter marketing—not just more software.
➡ Ready to find out where your marketing budget should actually be going? Book your Full Circuit Growth Audit:
calendly.com/leonard-parker/full-circuit-growth-audit
Read the blog: https://destinymarketingsolutions.com/electrician/best-marketing-platform
Watch the video: https://youtu.be/TGmQoOMgXgY
Destiny Marketing Solutions specializes in marketing for electricians. Trusted by electrical contractors across the U.S., we help electricians grow through digital marketing—local SEO, local service ads, Google Ads, content, and automation.
🌐 Connect with Destiny Marketing Solutions
Website: https://destinymarketingsolutions.com/electrician
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Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Leonard Parker (00:00):
Hey, it's Leonard Parker.
(00:01):
I.
And if you're an electricianwho's tired of throwing money at
marketing platforms that don'tdeliver anything but tire
kickers and price shoppers,you're about to get the
unfiltered truth about whatactually works in 2025.
I'm about to rank the topmarketing platforms for
electricians from Worst to best,backed by real data and stick
around because at the end I'msharing an expert tip that one
(00:23):
of my clients use to cut theirmarketing spend by 40% while
doubling their book jobs.
Let's get into it.
Look, choose any wrong marketingplatform in 2025 isn't just
annoying, it's expensive.
We're talking$30 plus cost perclick on Google Ads.
That's right, 30 bucks just forsomeone to click, not even call.
(00:47):
Lead quality varies wildlyacross platforms.
Some send you do it yourselferslooking for free Estimates on
changing a light switch whileothers deliver.
Commercial clients ready torewire entire buildings.
And here's what nobody talksabout, algorithms change
constantly.
Facebook can tank your reachovernight.
(01:10):
Google can double your ad costsif one update and some platforms
literally punish you for pausingcampaigns.
It's like they're holding yourleads hostage.
The smart electricians, they'reinvesting in intent-based local
first high ROI systems, not justfollowing what their buddies
HVAC company is doing.
(01:31):
Because here's the truth, peopledon't buy electrical services
the same way they buy anythingelse.
Starting at the bottom withYelp, Angie, home Advisor and
Dumb Tuck, you know, the typicalpaper lead platforms.
These guys charge you$30 to$100per lead.
Not per job, per lead, and thequality, half the time it's
(01:55):
competitors clicking to see yourpricing.
The other half, it's someone whoalready called six other
electricians and is just fishingfor the lowest bid.
Here's the kicker.
Some of these platforms willliterally bury your profile if
you stop paying.
It's like a bad relationship.
They act sweet when you'respending money.
Then go shoot a second.
You take a break.
(02:15):
Can they work?
Sure if you've got stellarreviews and a bulletproof
vetting process to weed out thegarbage leads.
But most electricians I know usethem as filler now foundation,
and that's exactly where theybelong.
And there is value in theseplatforms.
There's a reason why they're sosuccessful, especially if you're
just getting started and maybeyou don't have time or a
(02:38):
dedicated person to invest inyour marketing for your own
brand.
But as you start to.
Build your brand, gain organicor online visibility and offline
visibility.
You may want to rethink yourinvestment with these lead
platforms because ultimatelyyou're not building your brand.
You are just renting leads fromthese lead generation platforms.
(03:03):
Now moving on to number six,social media ads, Facebook,
Instagram, TikTok.
Now before you roll your eyes,hear me out.
These platforms offer dirt cheapreach.
With zip code level targeting,you can hit every homeowner in a
five mile radius for less than acost of a service call.
The problem.
Nobody's on Facebook thinking, Ineed an electrician right now.
(03:28):
Social work's great for brandawareness, seasonal promos or
retargeting people who havealready visited your website,
show your team, showcase yourwork.
Build trust, but it's acompliment to search marketing,
not a replacement.
Think of it like this.
Social media is where you staytop of mind.
Search is where you capturedemand.
(03:50):
You need both.
But if you only had to pick onesocial, ain't it?
Come in at number five.
Podium and CRM tools and I.
Bunched up all of the CRM toolslike your service Titan, your
house Call Pro.
These are very important, butthey're coming in at number
five.
And here's why.
(04:10):
Technically, I know these don'tgenerate leads, but they
multiply the value of every leadyou get.
Think about it.
You spend hundreds gettingsomeone to call, they reach
voicemail game over, but withautomated SMS responses.
Instant review requests andsmart follow up sequences.
That same lead is three more, isthree times more likely to book.
(04:34):
One of my electrician clientsstarted using podium for text
messaging.
His close rate jumped from 30%to 52%.
Same leads, same team.
Just better follow up the key.
Don't think of these as leadgenerators.
Think of them as leadmultipliers.
Pair them with any otherplatform on this list and watch
(04:55):
your ROI explode.
Now moving on to number four.
Website, SEO, the highestlong-term ROI platform, period.
There's no recurring ad costs,just pure organic traffic month
after month.
Now, of course, there's theupfront investment, whether it's
(05:16):
you doing your SEO yourself orsomeone on your team, or you are
working with an SEO expert.
But month after month as youstart.
Or, or as you're consistent withthose organic search
optimization efforts, you'regonna see the value of that,
where you're going to rank forthe top positions within your
niche, within your targetlocations.
(05:38):
And those are more difficult toto, to take from you versus ads
where if you turn'em off, wellthen you stop getting those
leads.
What most electricians don'trealize about SEO, someone
searching backup generatorinstallation, Rochester, New
York isn't browsing.
(05:58):
They're ready to buy and SEOputs you in front of them for
free.
The catch, it takes time.
As I mentioned, we're talkingsix to 12 months to see results.
Sometimes it can be even longerif you are looking at a high com
highly competitive area, like ametro area or.
Somewhere where you have a lotof competition.
(06:21):
Plus you need someone whoactually knows what they're
doing, not your nephew who knowscomputers.
But here's why.
It's only number four.
SEO won't save your businesstomorrow.
If you need leads this month.
SEO isn't your answer.
It's definitely a long game.
SEO is essential for growth in2025 and beyond, but it's not
(06:42):
essential for survival.
And let's just be crystal clearabout SEO.
It won't get you leads today,but it'll keep them coming next
year and a year after and a yearafter that.
Plus shrunk.
SEO feeds into everything else.
Your Google business profileranks better, your ads cost
less.
Even AI tools like Chat, GBT, AIoverviews on Google and
(07:06):
perplexity start recommending.
You for relevant searches.
It's the foundation foreverything else to build on.
Now, moving on to number three,Google Search ads.
This is where things getserious.
We're talking intent drivenleads, actively searching for
(07:27):
emergency repairs or specificservices.
You can target by zip codedevice type, time of day, even
weather conditions.
There's a storm coming, booster,generator, installation ads,
heat wave push your push yourelectrical inspection services.
The data shows electricians whomanage their campaigns properly
(07:48):
see 100 to 300% return on adspend.
And this is huge.
The key word is properly withouta proper negative keyword
strategy a strategy for bidadjustments and ongoing
optimization.
You'll burn.
Do cash faster than a homeownerwith aluminum wiring.
(08:09):
Google ads is powerful, but it'snot.
Set it and forget it.
Moving on to number two, andwe're almost at the end of the
list here, Google BusinessProfile.
Now of course, as I mentioned onthe SEO slide.
The Google business profile ispart of your local SEO strategy
but it can be its own weapon foryour growth and your lead
(08:32):
generation standing alone it'sabsolutely free.
So all you have to do is gothrough the verification process
where.
You send out or request averification, Google will either
send out a postcard.
In some lucky instances, youonly have to go through that
route.
Maybe you have to do a phoneverification or you have to do a
(08:54):
video call with your signage inthe background.
But once you go, go do thosesteps.
It's very, it's a very importantasset to have for your online
marketing.
A properly optimized Googlebusiness profile shows up in the
local pack, and that's the mapsection that dominates mobile
searches.
(09:15):
76% of people who search forsomething nearby, I.
Contact the business within thatsame day.
We're seeing electricians get 20to 50 calls a month just from
their Google Business profile.
Free calls to catch.
You need reviews, and again, ifyou're in a competitive area or
you're targeting a competitiveniche, you need a lot of
(09:38):
reviews.
Fresh ones, detailed ones.
This is something that's ongoingand it re reiterates the value
of tools like podium.
They are a very essential partin getting reviews and
automating that process as muchas possible.
Plus, your Google Businessprofile feeds into everything
else.
It boosts your SEO and improvesyour LSA ranking.
(10:01):
It even makes your Google adscheaper.
If you're not optimizing yourGoogle business profile weekly,
you're leaving money on thetable.
One thing you can do with yourGoogle business profile is to
post weekly all with the GoogleBusiness Profile post feature.
So if you already have a blog orif you're already sharing things
(10:22):
on your Facebook business pageor on Instagram, well just take
those, tweak them a bit, and youcan post them on your Google
Business profile.
So I took this example fromRochester, but as I mentioned.
They have almost 900 reviews.
They have an average five starrating.
They're based, actually it'sbased in Farmington, New York.
(10:43):
My apologies.
But you can see they're doing agreat job in driving reviews.
They have pictures of theirservice and all relevant to what
they do.
They're electric generator shop.
And finally, the number oneplatform for electricians in
2025.
Google local service ads or LSAsfor short.
(11:04):
LSAs are the king of leadgeneration for electricians, and
here's why.
First, the Google guaranteebatch this.
Offers instant trust or showsinstant trust with searchers.
People see that check mark andknow Google's backing you up.
You literally show up aboveeverything else before ads,
other ads, before organicresults, and before the map
(11:26):
pack.
So that's prime real estate,prime visibility on the Google
search results.
Second, you only pay for actualcontact, not clicks, not
impressions.
Someone has to call or messageyou directly.
We're talking pre-qualified,high intent leads ready to book.
Third, the quality LSA leadshave the highest close rate of
(11:49):
any platform.
These aren't tire kickers.
They're people with electricalproblems who need help.
Now, yes, there's a backgroundcheck process that you have to
go through.
Yes, you need Google Review.
So many of the things Imentioned for Google Business
profile optimization at numbertwo, these will all factor into
(12:11):
your success with running GoogleLocal service ads.
But the barrier with having toget good reviews, having to go
do the background check, it'sexactly why LSAs are so
effective.
It keeps out the sketchyoperators and rewards legitimate
businesses like yours.
Now, moving on to our fullcircuit growth method.
(12:33):
This is where everything comestogether.
We don't chase platforms.
We built strategy.
The full circuit growth methodhelps electricians stack
platforms intentionally.
LSAs for immediate scale, theGoogle business profile for
trust and free leads, SEO forlong-term sustainability.
Google Ads for targeted growthand CRM tools like a
(12:55):
ServiceTitan or House Call Proto maximize what's already
coming in.
A platform is only as good as asystem it powers.
You can't just turn on LSAs andexpect magic.
You need integration Strategy,measurement.
This is what separates theelectricians, crushing it from
the ones complaining aboutmarketing doesn't work.
(13:16):
The platform isn't the problem.
The approach is.
Do you want to know whichplatforms are bleeding money in
your business, or whichplatforms you should prioritize
for your business growth?
We'll, we can run a full circuitgrowth audit on your marketing.
We assess your current platformmix by actual lead quality and
(13:36):
ROI review your Google businessprofile and LSA setup for
visibility gaps.
Check if Google Ads is wastingbudget on bad keywords.
Identify quick win SEOopportunities.
And recommend the exact CRMworkflows that'll boost your
close rate.
One 30 minute review typicallyuncovers thousands in was to
(13:57):
spend more.
Importantly, we'll show youexactly where to reallocate that
budget for maximum impact.
Look, if you're tired or wastingmoney on platforms that don't
deliver, let's fix your platformstack and stop the budget leaks.
Head to Destiny marketingsolutions.com.
Or give us a call at(888)846-4937.
(14:21):
We'll run that full circuitgrowth audit and show you
exactly which platforms to serveyour dollars.
We're based in Houston, but workwith electricians nationwide who
are serious about growth.
If that's you, let's talk beforeyou go.
Here's that expert tip, Ipromise.
Don't spread your budget acrossmultiple platforms all year.
(14:43):
Rotate them quarterly or atleast assess quarterly.
For example, you may want toconsider running LSAs and Google
ads heavy in quarter one.
So that's January to March tofront load your pipeline, then
shift focus to SEO and GoogleBusiness profile optimization in
quarter two and quarter threefor long-term growth.
(15:03):
So that's.
From April through the end ofSeptember, and then if you're
just getting started, you cantest podium or CRM integration
in quarter four to boostconversion rates and set up
recurring revenue for thefollowing year.
You can track cost per book job,not just clicks or calls.
This strategic rotation givesyou seasonal insights, stronger
(15:27):
ROI, and fewer dead zones inyour calendar.
That's a wrap.
If you found value in this, dropa comment with your biggest
marketing platform.
Win or Fail, I read every singleone and love hearing war stories
from the field.
Until next time, keep thoseelectrons flowing and those
leads growing.
This is Leonard Parker signingoff.
Hey, it's Leonard Parker.
(00:01):
I.
And if you're an electricianwho's tired of throwing money at
marketing platforms that don'tdeliver anything but tire
kickers and price shoppers,you're about to get the
unfiltered truth about whatactually works in 2025.
I'm about to rank the topmarketing platforms for
electricians from Worst to best,backed by real data and stick
around because at the end I'msharing an expert tip that one
(00:23):
of my clients use to cut theirmarketing spend by 40% while
doubling their book jobs.
Let's get into it.
Look, choose any wrong marketingplatform in 2025 isn't just
annoying, it's expensive.
We're talking$30 plus cost perclick on Google Ads.
That's right, 30 bucks just forsomeone to click, not even call.
(00:47):
Lead quality varies wildlyacross platforms.
Some send you do it yourselferslooking for free Estimates on
changing a light switch whileothers deliver.
Commercial clients ready torewire entire buildings.
And here's what nobody talksabout, algorithms change
constantly.
Facebook can tank your reachovernight.
(01:10):
Google can double your ad costsif one update and some platforms
literally punish you for pausingcampaigns.
It's like they're holding yourleads hostage.
The smart electricians, they'reinvesting in intent-based local
first high ROI systems, not justfollowing what their buddies
HVAC company is doing.
(01:31):
Because here's the truth, peopledon't buy electrical services
the same way they buy anythingelse.
Starting at the bottom withYelp, Angie, home Advisor and
Dumb Tuck, you know, the typicalpaper lead platforms.
These guys charge you$30 to$100per lead.
Not per job, per lead, and thequality, half the time it's
(01:55):
competitors clicking to see yourpricing.
The other half, it's someone whoalready called six other
electricians and is just fishingfor the lowest bid.
Here's the kicker.
Some of these platforms willliterally bury your profile if
you stop paying.
It's like a bad relationship.
They act sweet when you'respending money.
Then go shoot a second.
You take a break.
(02:15):
Can they work?
Sure if you've got stellarreviews and a bulletproof
vetting process to weed out thegarbage leads.
But most electricians I know usethem as filler now foundation,
and that's exactly where theybelong.
And there is value in theseplatforms.
There's a reason why they're sosuccessful, especially if you're
just getting started and maybeyou don't have time or a
(02:38):
dedicated person to invest inyour marketing for your own
brand.
But as you start to.
Build your brand, gain organicor online visibility and offline
visibility.
You may want to rethink yourinvestment with these lead
platforms because ultimatelyyou're not building your brand.
You are just renting leads fromthese lead generation platforms.
(03:03):
Now moving on to number six,social media ads, Facebook,
Instagram, TikTok.
Now before you roll your eyes,hear me out.
These platforms offer dirt cheapreach.
With zip code level targeting,you can hit every homeowner in a
five mile radius for less than acost of a service call.
The problem.
Nobody's on Facebook thinking, Ineed an electrician right now.
(03:28):
Social work's great for brandawareness, seasonal promos or
retargeting people who havealready visited your website,
show your team, showcase yourwork.
Build trust, but it's acompliment to search marketing,
not a replacement.
Think of it like this.
Social media is where you staytop of mind.
Search is where you capturedemand.
(03:50):
You need both.
But if you only had to pick onesocial, ain't it?
Come in at number five.
Podium and CRM tools and I.
Bunched up all of the CRM toolslike your service Titan, your
house Call Pro.
These are very important, butthey're coming in at number
five.
And here's why.
(04:10):
Technically, I know these don'tgenerate leads, but they
multiply the value of every leadyou get.
Think about it.
You spend hundreds gettingsomeone to call, they reach
voicemail game over, but withautomated SMS responses.
Instant review requests andsmart follow up sequences.
That same lead is three more, isthree times more likely to book.
(04:34):
One of my electrician clientsstarted using podium for text
messaging.
His close rate jumped from 30%to 52%.
Same leads, same team.
Just better follow up the key.
Don't think of these as leadgenerators.
Think of them as leadmultipliers.
Pair them with any otherplatform on this list and watch
(04:55):
your ROI explode.
Now moving on to number four.
Website, SEO, the highestlong-term ROI platform, period.
There's no recurring ad costs,just pure organic traffic month
after month.
Now, of course, there's theupfront investment, whether it's
(05:16):
you doing your SEO yourself orsomeone on your team, or you are
working with an SEO expert.
But month after month as youstart.
Or, or as you're consistent withthose organic search
optimization efforts, you'regonna see the value of that,
where you're going to rank forthe top positions within your
niche, within your targetlocations.
(05:38):
And those are more difficult toto, to take from you versus ads
where if you turn'em off, wellthen you stop getting those
leads.
What most electricians don'trealize about SEO, someone
searching backup generatorinstallation, Rochester, New
York isn't browsing.
(05:58):
They're ready to buy and SEOputs you in front of them for
free.
The catch, it takes time.
As I mentioned, we're talkingsix to 12 months to see results.
Sometimes it can be even longerif you are looking at a high com
highly competitive area, like ametro area or.
Somewhere where you have a lotof competition.
(06:21):
Plus you need someone whoactually knows what they're
doing, not your nephew who knowscomputers.
But here's why.
It's only number four.
SEO won't save your businesstomorrow.
If you need leads this month.
SEO isn't your answer.
It's definitely a long game.
SEO is essential for growth in2025 and beyond, but it's not
(06:42):
essential for survival.
And let's just be crystal clearabout SEO.
It won't get you leads today,but it'll keep them coming next
year and a year after and a yearafter that.
Plus shrunk.
SEO feeds into everything else.
Your Google business profileranks better, your ads cost
less.
Even AI tools like Chat, GBT, AIoverviews on Google and
(07:06):
perplexity start recommending.
You for relevant searches.
It's the foundation foreverything else to build on.
Now, moving on to number three,Google Search ads.
This is where things getserious.
We're talking intent drivenleads, actively searching for
(07:27):
emergency repairs or specificservices.
You can target by zip codedevice type, time of day, even
weather conditions.
There's a storm coming, booster,generator, installation ads,
heat wave push your push yourelectrical inspection services.
The data shows electricians whomanage their campaigns properly
(07:48):
see 100 to 300% return on adspend.
And this is huge.
The key word is properly withouta proper negative keyword
strategy a strategy for bidadjustments and ongoing
optimization.
You'll burn.
Do cash faster than a homeownerwith aluminum wiring.
(08:09):
Google ads is powerful, but it'snot.
Set it and forget it.
Moving on to number two, andwe're almost at the end of the
list here, Google BusinessProfile.
Now of course, as I mentioned onthe SEO slide.
The Google business profile ispart of your local SEO strategy
but it can be its own weapon foryour growth and your lead
(08:32):
generation standing alone it'sabsolutely free.
So all you have to do is gothrough the verification process
where.
You send out or request averification, Google will either
send out a postcard.
In some lucky instances, youonly have to go through that
route.
Maybe you have to do a phoneverification or you have to do a
(08:54):
video call with your signage inthe background.
But once you go, go do thosesteps.
It's very, it's a very importantasset to have for your online
marketing.
A properly optimized Googlebusiness profile shows up in the
local pack, and that's the mapsection that dominates mobile
searches.
(09:15):
76% of people who search forsomething nearby, I.
Contact the business within thatsame day.
We're seeing electricians get 20to 50 calls a month just from
their Google Business profile.
Free calls to catch.
You need reviews, and again, ifyou're in a competitive area or
you're targeting a competitiveniche, you need a lot of
(09:38):
reviews.
Fresh ones, detailed ones.
This is something that's ongoingand it re reiterates the value
of tools like podium.
They are a very essential partin getting reviews and
automating that process as muchas possible.
Plus, your Google Businessprofile feeds into everything
else.
It boosts your SEO and improvesyour LSA ranking.
(10:01):
It even makes your Google adscheaper.
If you're not optimizing yourGoogle business profile weekly,
you're leaving money on thetable.
One thing you can do with yourGoogle business profile is to
post weekly all with the GoogleBusiness Profile post feature.
So if you already have a blog orif you're already sharing things
(10:22):
on your Facebook business pageor on Instagram, well just take
those, tweak them a bit, and youcan post them on your Google
Business profile.
So I took this example fromRochester, but as I mentioned.
They have almost 900 reviews.
They have an average five starrating.
They're based, actually it'sbased in Farmington, New York.
(10:43):
My apologies.
But you can see they're doing agreat job in driving reviews.
They have pictures of theirservice and all relevant to what
they do.
They're electric generator shop.
And finally, the number oneplatform for electricians in
2025.
Google local service ads or LSAsfor short.
(11:04):
LSAs are the king of leadgeneration for electricians, and
here's why.
First, the Google guaranteebatch this.
Offers instant trust or showsinstant trust with searchers.
People see that check mark andknow Google's backing you up.
You literally show up aboveeverything else before ads,
other ads, before organicresults, and before the map
(11:26):
pack.
So that's prime real estate,prime visibility on the Google
search results.
Second, you only pay for actualcontact, not clicks, not
impressions.
Someone has to call or messageyou directly.
We're talking pre-qualified,high intent leads ready to book.
Third, the quality LSA leadshave the highest close rate of
(11:49):
any platform.
These aren't tire kickers.
They're people with electricalproblems who need help.
Now, yes, there's a backgroundcheck process that you have to
go through.
Yes, you need Google Review.
So many of the things Imentioned for Google Business
profile optimization at numbertwo, these will all factor into
(12:11):
your success with running GoogleLocal service ads.
But the barrier with having toget good reviews, having to go
do the background check, it'sexactly why LSAs are so
effective.
It keeps out the sketchyoperators and rewards legitimate
businesses like yours.
Now, moving on to our fullcircuit growth method.
(12:33):
This is where everything comestogether.
We don't chase platforms.
We built strategy.
The full circuit growth methodhelps electricians stack
platforms intentionally.
LSAs for immediate scale, theGoogle business profile for
trust and free leads, SEO forlong-term sustainability.
Google Ads for targeted growthand CRM tools like a
(12:55):
ServiceTitan or House Call Proto maximize what's already
coming in.
A platform is only as good as asystem it powers.
You can't just turn on LSAs andexpect magic.
You need integration Strategy,measurement.
This is what separates theelectricians, crushing it from
the ones complaining aboutmarketing doesn't work.
(13:16):
The platform isn't the problem.
The approach is.
Do you want to know whichplatforms are bleeding money in
your business, or whichplatforms you should prioritize
for your business growth?
We'll, we can run a full circuitgrowth audit on your marketing.
We assess your current platformmix by actual lead quality and
(13:36):
ROI review your Google businessprofile and LSA setup for
visibility gaps.
Check if Google Ads is wastingbudget on bad keywords.
Identify quick win SEOopportunities.
And recommend the exact CRMworkflows that'll boost your
close rate.
One 30 minute review typicallyuncovers thousands in was to
(13:57):
spend more.
Importantly, we'll show youexactly where to reallocate that
budget for maximum impact.
Look, if you're tired or wastingmoney on platforms that don't
deliver, let's fix your platformstack and stop the budget leaks.
Head to Destiny marketingsolutions.com.
Or give us a call at(888)846-4937.
(14:21):
We'll run that full circuitgrowth audit and show you
exactly which platforms to serveyour dollars.
We're based in Houston, but workwith electricians nationwide who
are serious about growth.
If that's you, let's talk beforeyou go.
Here's that expert tip, Ipromise.
Don't spread your budget acrossmultiple platforms all year.
(14:43):
Rotate them quarterly or atleast assess quarterly.
For example, you may want toconsider running LSAs and Google
ads heavy in quarter one.
So that's January to March tofront load your pipeline, then
shift focus to SEO and GoogleBusiness profile optimization in
quarter two and quarter threefor long-term growth.
(15:03):
So that's.
From April through the end ofSeptember, and then if you're
just getting started, you cantest podium or CRM integration
in quarter four to boostconversion rates and set up
recurring revenue for thefollowing year.
You can track cost per book job,not just clicks or calls.
This strategic rotation givesyou seasonal insights, stronger
(15:27):
ROI, and fewer dead zones inyour calendar.
That's a wrap.
If you found value in this, dropa comment with your biggest
marketing platform.
Win or Fail, I read every singleone and love hearing war stories
from the field.
Until next time, keep thoseelectrons flowing and those
leads growing.
This is Leonard Parker signingoff.
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