October 1, 2025 • 21 mins
Most electricians ignore controls and relay work—meanwhile, it’s the most profitable, low-competition opportunity sitting in your service area right now. In this episode, Leonard Parker exposes how to land high-value automation and controls jobs that lead to repeat business and B2B partnerships.
You’ll learn:
- Why most electricians are already qualified for controls work (but don’t market it)
- How to position yourself for relay jobs, automation upgrades, and industrial installs
- SEO and Google Business tricks that make you visible to facility managers
- How to use LinkedIn and partnerships to win projects without race-to-the-bottom pricing
If you’re tired of fighting for $150 service calls, this episode will show you how to break into a market that values your license and pays accordingly.
▶️ Watch the full episode on YouTube:
https://youtu.be/tqpxWazwnWQ
📝 Prefer to read it all? Check out the blog here:
https://destinymarketingsolutions.com/electrician/automation-controls-relays-jobs
📞 Want a game plan to win these overlooked jobs?
Book a Full Circuit Growth Audit here:
https://calendly.com/leonard-parker/full-circuit-growth-audit
Destiny Marketing Solutions specializes in marketing for electricians. Trusted by electrical contractors across the U.S., we help electricians grow through digital marketing—local SEO, local service ads, Google Ads, content, and automation.
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Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Leonard Parker (00:00):
Most electrical service companies are sitting on
a gold mine and they don't evenknow it.
While you're fighting for$150service calls, there's a hidden
category of working in yourbackyard that pays three times
more, has almost zerocompetition, and customers are
desperately searching for rightnow.
(00:20):
I'm Leonard Parker from DestinyMarketing Solutions, and I'm
about to show you the profitcenters hiding in plain sight in
your service area.
But here's the controversialpart that most electricians
won't emit.
You're already qualified to dothis work.
You just don't know how toposition yourself to get it
stick around because I've got anexpert tip at the end that you
(00:41):
could implement today to startcapturing these high margin
projects immediately.
Let's talk about where the realmoney lives in electrical work.
Controls and relays aren't somemysterious engineering specialty
(01:05):
that's out of your reach.
They're the backbone of everyautomated system running in your
service area right now.
Think about it, industrialpanels, generators, HVAC
systems, elevators, they allrely on relay logic to function.
This isn't work that's reservedfor integrators and engineers.
(01:25):
Electricians are absolutelyessential to these projects, but
here's what's frustrating.
These control projects areconstantly overlooked by
electrical service companies,even though they come with real
hourly rates.
That would make your standardresidential work look like
pocket change.
The smart electrical servicecompanies I work with use this
(01:48):
niche to land repeat clients atplants and facilities because
once you solve one controlsproblem for a facility manager,
guess who they're calling for?
The next upgrade, the nexttroubleshooting issue or the
next expansion project.
That's right.
You become their go-tospecialist.
Here's the opportunity that'sstaring you in the face.
(02:10):
Every building in your servicearea has automation equipment,
but most electricians completelyfail to market this capability.
Right now.
Manufacturers are activelylooking for panel repair, relay
wiring, and control upgrades.
Facility managers are searchingonline for help.
But when they search, they'renot finding you.
(02:31):
Why?
Because most electrical servicecompanies just list residential
or commercial on their websitesand completely miss these leads.
Meanwhile, searches for relaypanel electrician or motor
control wiring are wide open inmost markets.
You're literally letting thiswork go to specialty vendors or
(02:52):
engineer.
Who charge premium rates, notbecause they're more qualified
than you, but because theyactually show up when people
search for these services.
Let me demystify what we'reactually talking about here.
Controls work includestroubleshooting, motor starter
panels, installing control relayrelays and HVAC or generator
(03:15):
systems, upgrading outdatedcontrol cabinets and plants or
warehouses.
You're also looking at wiring,programmable timers, overload
relays, and power supplies, andhere's a big one, supporting
automation retrofits and newbuilds alongside integrators.
If you can wire a panel orbreaker box, you can absolutely
(03:37):
wire a control system.
Yes, the components aredifferent, but the fundamental
skills are the same.
You understand electricalsafety.
You can s schematics.
You know how to terminate wiresproperly.
The only difference is theapplication in how you position
yourself in the market.
Now, let's talk about why thismatters to your bottom line.
(03:59):
Facility managers pay a premiumfor fast troubleshooting of
control failures.
We're talking emergency ratesbecause when a control system
goes down, production stops.
Integrators regularly outsourcecontrols wiring at over$100 per
hour.
Labor markup.
Plant managers often call thesame trusted vendor for
(04:21):
maintenance and upgrades,creating recurring revenue
streams you can't get fromresidential service calls.
Every control job becomes a doorto long-term service contracts,
and here's the beautiful part,you don't need new skills.
Just better packaging andpositioning of what you already
know how to do.
This work is consistently moreprofitable than chasing
(04:43):
commodity electrical leads.
I am gonna do a quick demo andI'm gonna show you exactly
what's happening when potentialcustomers search for these
services.
I'm going to do a live searchfor relay wiring service across.
The Houston market and you'llsee which companies are visible,
(05:04):
what they're doing right andwhat's missing.
We'll review how yourcompetitors structure their
Google business profiles andservice pages, and the goal here
is to show you how easy it is torank by simply naming the work
and using the right terms.
If you're not showing up anysearches, it's not a skill
issue, it's a positioning issue.
(05:24):
Buyers are searching, using yourlanguage.
They're just not finding yourcurrent branding.
So with that, I'm gonna flipover here to my other tab.
And first let's start in Ahrefs.
Ahrefs, if you've seen some ofmy previous videos it's my go-to
SEO software tool, also likeSEMrush.
(05:45):
So if you're do it yourselferhighly recommend ah s or simr
for your SEO research needs.
However, with that, I wanted totake a quick look.
So I did a.
A quick search here before Istarted the video, and you can
see the different searches thatare happening every month.
So we have electrical paneldesign.
(06:06):
These are our list of keywords,and then the search volume SV
here for short.
That's the average monthlysearches for that keyword.
You can also see there's thisother number, global search
volume is at 2.1 K.
So very, a very niche space.
I would combine SEO with someother tactics that are more more
(06:28):
appropriate for B2B, however.
When it's a cold audience, theydon't know you.
One of the first places they'regonna go is a Google or Bing.
And so you wanna make sure thatyou're present there in your
market.
So just looking at this, we cando a quick search for electrical
panel design near me and also doa search for industrial
(06:50):
electrical services.
So let's start with that firstone.
Electrical panel design near me.
So again, I'm in a Houston area.
And you can see here AI has alsohit this search.
So we have the AI overview whereGoogle's AI is recommending
companies while them even havingto search the user, even having
(07:11):
to search.
So it's recommending Gibsonengineering, Willis Electrical
and Automation Display.
So something that's alwaysinteresting is that whatever.
Websites listed here aren'tnecessarily the websites that
are ranking at the top here atthe traditional search results.
So you have Houston Motor andControl.
(07:31):
So that's nowhere up here inthat Google AI overview snippet.
But we do have WillisElectrical.
So let's take a, let's take alook at what Willis is doing and
notice how.
Even before I get to their page,they're using relevant keywords
and relevant location here inthe title tag.
(07:51):
So they're not even targetingHouston, they're targeting
Texas.
So what that tells me is thatunlike other electrical
specialties where.
It gets even down to the area ofthe city, not just the city
itself.
With something like electricalpanel design there aren't a lot
of competitors out there.
If they are, they're not reallyproperly optimizing their SEO,
(08:14):
so they're able to win a Houstonsearch.
With Texas.
So if we click over to theirpage, custom control panels in
Texas so you can see here usingsome very good keywords.
So control panel manufacturer,it's not necessary to bold your
keywords.
For SEO it might help with theUS usability of your side.
(08:37):
Make it easier to read, but no,no reason to do so for SEO.
But.
You can see here, over and over,they're listing out control
panels, custom control panels,electrical systems, and they
have this list of differentpanels that they work with.
So this is adds more relevantand ensures that whatever the
(08:58):
user is searching related toelectrical panel design their
page is going to come up.
So they're doing a great jobwith their content here.
Yeah.
Also they talk about benefitshere.
So that's also just a reallygood sales strategy on your
pages.
You just don't wanna sell whatyou do, but you also wanna sell
that after state.
So once that buyer comes to youand they work with you.
(09:23):
What is that after state afterit?
So they, they're talking aboutsafety, they're talking about
precision performance.
They're talking about support.
So they offer those maintenanceservices that I mentioned
earlier.
And then they're also listingtheir certifications and they
wrap up with a quote.
Very well optimized page.
So let's take a look at WillisElectrical.
(09:45):
So I'll just do a Google searchfor them.
So you can see here, so they'rebased here in Harris County, so
they are based in Houston.
So nothing special that they'redoing with their Google business
profile.
In fact, they don't even haveany reviews.
And you can see they wereranking number two there.
And also in the AI overview ifyou look at their.
(10:07):
Profile description, however weget some re some ideas on why
they're winning a search.
So not only are they calling outcontrol panel work on that page,
they also have it here in theirGoogle Business profile
description.
So you can see here wespecialize in VFD applications.
Explosion proof control panelsand power distribution systems.
(10:31):
So this is all very relevant tothose types of searches.
So they're doing a great jobwith their SEO.
Now moving on to another searchI wanted to take a look at.
Industrial Electrician Services.
So this is a broader search, notspecific to control panels, but
I want to see what this lookslike in a different market.
(10:52):
So Industrial ElectricianServices, it is pulling up the
local service ads, and I'mwilling to bet that these
companies that are bidding forthis may not necessarily.
Offer industrial electricianservices.
It's just the fact thatelectrician is in the search
that I'm using and that's whythey're showing up.
(11:13):
So I think this is a differenttype of case where you have to
scroll down to find what you'rereally looking for.
And this is where someone mightscroll down to the search result
and skip the ads completely.
But you can see here, numberone, industrial electric
services.
So you can't be more optimizedfor the search to net.
That's the actual company nameindustrial Electric Services.
(11:36):
They provide commercial,electrical, and mechanical
design build.
We see it right here in theirsearch.
I think it's the GRA electric.
So they're calling outindustrial electrician right
here in their title tag again,and then wrap it up with the
third result, DVAs, I think I'mpronouncing that correctly.
DVAs Electric.
They're an industrialelectrician.
You'll see here if we continueto scroll down, we see
(11:59):
different.
Variations of industrialelectrical services.
Sometimes they'll use commercialelectrician, but I'm willing to
bet if Barra, if they, ifindustrial is a priority service
category, if they were to addindustrial electrician here
somewhere in their title tag,that's really going to help them
improve in a search ranking hereand continue to go down more
(12:22):
industrial electrical.
I won't go too deep with this,but it just shows you how.
A electrical service company whooffers these types of services.
If you just tell Google andusers what you offer, and it
doesn't take long, this isprobably a weak project.
You will have more visibilitywhen people are searching.
(12:44):
Now I'm gonna scroll over backto my slide deck.
We're gonna go do the rest ofthe content here.
Now, how do you start buildingyour credibility in this space?
Here's how you start.
You capture.
By capturing work immediately,you can post project photos of
relay panels and control wiringon your website.
(13:04):
We saw that with the screenshare example.
Even if it's just part of alarger job you've done, you want
to showcase that component.
You want to add phrases likemotor control, wiring, relay
repair in industrial panels toyour Google business profile.
Like we saw with WillisElectrical.
You want to create a dedicatedlanding page for control and
(13:26):
relay services.
I mentioned that this is more ofa B2B play.
A homeowner is probably notlooking for an industrial
electrician.
So you want to join LinkedIngroups.
LinkedIn is going to be yourplayground for any type of B2B
marketing.
So join LinkedIn groups forcontrol integrators and facility
engineers.
Add UL five zero.
(13:47):
A knowledge or a PLC cabinetsupport in your service copy.
You're probably already doingthis work as part of other
projects.
Now you need to make it findableso facility managers and plant
engineers can discover you.
You also want to leverage yourelectrical license for fast
trust.
(14:07):
That's your competitiveadvantage that no one talks
about.
Controls work still requirespermits, compliance and
electrical sign-off.
Engineers or automation techscan't pull permits or approve
installs alone.
Most project managers prefer tohand this work off to licensed
electricians because they knowit'll be done right, and meet
(14:29):
code requirements.
That gives you leverage overintegrators and low visibility
freelancers.
Who can't provide that level ofassurance.
You want to bundle the install,the sign off, and
troubleshooting services toincrease your job size and your
value proposition.
Your electrical license is yourcompetitive moat in this space.
(14:50):
Used it strategically.
You wanna find partners whoalready need you, and this is a
strategy that can fill yourcalendar.
Local automation integratorsconstantly need wiring partners.
Generator installers often subout relay work to license
electricians, HVAC companiescall electricians for control
(15:12):
board or relay installs.
Plant managers don't want todeal with multiple vendors.
They want one reliable partner.
They can trust for all theirelectrical and controls needs.
Use LinkedIn or email outreachto position yourself as the
relay and control specialist.
You don't have to win the entireproject.
Just win the partnership.
(15:34):
These relationships can providesteady referral work that keeps
your team busy during slowerperiods.
You also want to market the wayfacility buyers think.
And this point is crucial.
Facility managers and plantengineers don't search for
electrician.
They search for a relay panelrepair or motor control tech.
(15:56):
They want someone who can showup, troubleshoot efficiently and
not cause more downtime.
They care about terms like UL 50 8 A 24 VDC, laterally and
ladder logic.
They expect technical literacyand examples in your marketing,
not just license and insured.
Most of your competitors areinvisible in this niche.
(16:17):
Even if they're capable of doingthe work, match their language,
speak to their pain points, andposition yourself as the obvious
choice when they need help.
And this is where we come in andwe can help you own this niche
in your market.
We audit your website and onlinevisibility for controls and
(16:38):
automation keywords.
We rewrite your service pages tospeak directly to technical and
B2B buyers.
We create content that redeposition you As the regional
expert, we run targeted ads tohigh value partners like
integrators and facilitymanagers.
It's more on the LinkedIn sideof things.
Most importantly, we build asystem that attracts higher
(17:01):
paying.
Less price sensitive clients whovalue expertise over the lowest
bid.
We don't just get you leads, weget you in the rooms where real
budgets are made.
And this is why we created thefull circuit growth Method.
The full Circuit growth methodhelps electrical service
companies dominate, overlookedniches like controls and relays
(17:22):
by turning their expertise intoa visibility engine.
From SEO and positioning to leadnurturing and partnership
outreach, we systematize thepath from one time installs to
high margin contracts.
This takes you from a lack ofqualified leads.
All the way to your dreamoutcome through getting found by
the right customers, convertingmore leads into projects, and
(17:46):
knowing exactly what's working.
Let me ask you this, do you haveany mentions of control panels
or relay work on your website orGoogle business profile?
Are you only ranking for genericelectrician near me searches
when facility managers orintegrators search for help?
Are you showing up?
(18:07):
We audit your copy, positioning,visibility, and strategy to fix
that.
Immediately, you'll walk awaywith a specific playbook to win
controls work in your market,book your full circuit growth
audit, and start showing upwhere the real work lives.
We help electricians win morecontrol relay, and automation
(18:28):
jobs without chasing low marginleads.
This is where the real moneylives in electrical work.
Get visible and go get it.
To wrap things up, here's thatexpert tip I promise.
Create a service page title,control panel, and relay wiring,
and also add your target market.
(18:48):
If you're in a Dallas for Wortharea at Dallas Fort Worth, or
DFW, somewhere in that title,you on that page, you want to
add control related terms likerelay replacement, motor
starters and troubleshootingindustrial panels.
Include photos of any panel workyou've done, mention any
integrator experience, andupdate your Google business
(19:10):
profile and LinkedIn companypage.
And if you don't have one,create one.
You want to update theseprofiles and pages with controls
and automation services.
Run a small test campaigntargeting facility managers in
your area.
LinkedIn offers a great featurewith their advertising called
sponsor messaging where you canreach out.
(19:34):
Two people who have facilitymanager in their job LinkedIn
profile.
And you can actually targetpeople who are actually, who are
the decision makers who make thebuying decisions for plants and
facilities in your area.
And of course, you can layer ontop of that location targeting.
So whatever your service areamay be, you can target that area
(19:56):
and all of the facility managersin it.
And keep in mind that.
This is a B2B place.
So unless it's an emergency,it's very likely that they are
going to want to build thatrelationship over time.
So you wanna have an omnichannelapproach, or perhaps maybe they
first find you on Google or Bingor LinkedIn.
(20:19):
Maybe you have some type ofcontent asset that you can send
them, and that could simply be aportfolio of your projects all
in a nice PDF email that.
And then you can continue tonurture that relationship over
time.
But nevertheless these changescan start gen generating leads
within weeks.
So hopefully this has beenhelpful, but I'm Leonard Parker
(20:42):
from Destiny MarketingSolutions.
Remember, the system is thesolution.
Let's build yours like thisvideo if it opened your eyes to
the opportunity in yourbackyard, and I'll see you in
the next one.
Most electrical service companies are sitting on
a gold mine and they don't evenknow it.
While you're fighting for$150service calls, there's a hidden
category of working in yourbackyard that pays three times
more, has almost zerocompetition, and customers are
desperately searching for rightnow.
(00:20):
I'm Leonard Parker from DestinyMarketing Solutions, and I'm
about to show you the profitcenters hiding in plain sight in
your service area.
But here's the controversialpart that most electricians
won't emit.
You're already qualified to dothis work.
You just don't know how toposition yourself to get it
stick around because I've got anexpert tip at the end that you
(00:41):
could implement today to startcapturing these high margin
projects immediately.
Let's talk about where the realmoney lives in electrical work.
Controls and relays aren't somemysterious engineering specialty
(01:05):
that's out of your reach.
They're the backbone of everyautomated system running in your
service area right now.
Think about it, industrialpanels, generators, HVAC
systems, elevators, they allrely on relay logic to function.
This isn't work that's reservedfor integrators and engineers.
(01:25):
Electricians are absolutelyessential to these projects, but
here's what's frustrating.
These control projects areconstantly overlooked by
electrical service companies,even though they come with real
hourly rates.
That would make your standardresidential work look like
pocket change.
The smart electrical servicecompanies I work with use this
(01:48):
niche to land repeat clients atplants and facilities because
once you solve one controlsproblem for a facility manager,
guess who they're calling for?
The next upgrade, the nexttroubleshooting issue or the
next expansion project.
That's right.
You become their go-tospecialist.
Here's the opportunity that'sstaring you in the face.
(02:10):
Every building in your servicearea has automation equipment,
but most electricians completelyfail to market this capability.
Right now.
Manufacturers are activelylooking for panel repair, relay
wiring, and control upgrades.
Facility managers are searchingonline for help.
But when they search, they'renot finding you.
(02:31):
Why?
Because most electrical servicecompanies just list residential
or commercial on their websitesand completely miss these leads.
Meanwhile, searches for relaypanel electrician or motor
control wiring are wide open inmost markets.
You're literally letting thiswork go to specialty vendors or
(02:52):
engineer.
Who charge premium rates, notbecause they're more qualified
than you, but because theyactually show up when people
search for these services.
Let me demystify what we'reactually talking about here.
Controls work includestroubleshooting, motor starter
panels, installing control relayrelays and HVAC or generator
(03:15):
systems, upgrading outdatedcontrol cabinets and plants or
warehouses.
You're also looking at wiring,programmable timers, overload
relays, and power supplies, andhere's a big one, supporting
automation retrofits and newbuilds alongside integrators.
If you can wire a panel orbreaker box, you can absolutely
(03:37):
wire a control system.
Yes, the components aredifferent, but the fundamental
skills are the same.
You understand electricalsafety.
You can s schematics.
You know how to terminate wiresproperly.
The only difference is theapplication in how you position
yourself in the market.
Now, let's talk about why thismatters to your bottom line.
(03:59):
Facility managers pay a premiumfor fast troubleshooting of
control failures.
We're talking emergency ratesbecause when a control system
goes down, production stops.
Integrators regularly outsourcecontrols wiring at over$100 per
hour.
Labor markup.
Plant managers often call thesame trusted vendor for
(04:21):
maintenance and upgrades,creating recurring revenue
streams you can't get fromresidential service calls.
Every control job becomes a doorto long-term service contracts,
and here's the beautiful part,you don't need new skills.
Just better packaging andpositioning of what you already
know how to do.
This work is consistently moreprofitable than chasing
(04:43):
commodity electrical leads.
I am gonna do a quick demo andI'm gonna show you exactly
what's happening when potentialcustomers search for these
services.
I'm going to do a live searchfor relay wiring service across.
The Houston market and you'llsee which companies are visible,
(05:04):
what they're doing right andwhat's missing.
We'll review how yourcompetitors structure their
Google business profiles andservice pages, and the goal here
is to show you how easy it is torank by simply naming the work
and using the right terms.
If you're not showing up anysearches, it's not a skill
issue, it's a positioning issue.
(05:24):
Buyers are searching, using yourlanguage.
They're just not finding yourcurrent branding.
So with that, I'm gonna flipover here to my other tab.
And first let's start in Ahrefs.
Ahrefs, if you've seen some ofmy previous videos it's my go-to
SEO software tool, also likeSEMrush.
(05:45):
So if you're do it yourselferhighly recommend ah s or simr
for your SEO research needs.
However, with that, I wanted totake a quick look.
So I did a.
A quick search here before Istarted the video, and you can
see the different searches thatare happening every month.
So we have electrical paneldesign.
(06:06):
These are our list of keywords,and then the search volume SV
here for short.
That's the average monthlysearches for that keyword.
You can also see there's thisother number, global search
volume is at 2.1 K.
So very, a very niche space.
I would combine SEO with someother tactics that are more more
(06:28):
appropriate for B2B, however.
When it's a cold audience, theydon't know you.
One of the first places they'regonna go is a Google or Bing.
And so you wanna make sure thatyou're present there in your
market.
So just looking at this, we cando a quick search for electrical
panel design near me and also doa search for industrial
(06:50):
electrical services.
So let's start with that firstone.
Electrical panel design near me.
So again, I'm in a Houston area.
And you can see here AI has alsohit this search.
So we have the AI overview whereGoogle's AI is recommending
companies while them even havingto search the user, even having
(07:11):
to search.
So it's recommending Gibsonengineering, Willis Electrical
and Automation Display.
So something that's alwaysinteresting is that whatever.
Websites listed here aren'tnecessarily the websites that
are ranking at the top here atthe traditional search results.
So you have Houston Motor andControl.
(07:31):
So that's nowhere up here inthat Google AI overview snippet.
But we do have WillisElectrical.
So let's take a, let's take alook at what Willis is doing and
notice how.
Even before I get to their page,they're using relevant keywords
and relevant location here inthe title tag.
(07:51):
So they're not even targetingHouston, they're targeting
Texas.
So what that tells me is thatunlike other electrical
specialties where.
It gets even down to the area ofthe city, not just the city
itself.
With something like electricalpanel design there aren't a lot
of competitors out there.
If they are, they're not reallyproperly optimizing their SEO,
(08:14):
so they're able to win a Houstonsearch.
With Texas.
So if we click over to theirpage, custom control panels in
Texas so you can see here usingsome very good keywords.
So control panel manufacturer,it's not necessary to bold your
keywords.
For SEO it might help with theUS usability of your side.
(08:37):
Make it easier to read, but no,no reason to do so for SEO.
But.
You can see here, over and over,they're listing out control
panels, custom control panels,electrical systems, and they
have this list of differentpanels that they work with.
So this is adds more relevantand ensures that whatever the
(08:58):
user is searching related toelectrical panel design their
page is going to come up.
So they're doing a great jobwith their content here.
Yeah.
Also they talk about benefitshere.
So that's also just a reallygood sales strategy on your
pages.
You just don't wanna sell whatyou do, but you also wanna sell
that after state.
So once that buyer comes to youand they work with you.
(09:23):
What is that after state afterit?
So they, they're talking aboutsafety, they're talking about
precision performance.
They're talking about support.
So they offer those maintenanceservices that I mentioned
earlier.
And then they're also listingtheir certifications and they
wrap up with a quote.
Very well optimized page.
So let's take a look at WillisElectrical.
(09:45):
So I'll just do a Google searchfor them.
So you can see here, so they'rebased here in Harris County, so
they are based in Houston.
So nothing special that they'redoing with their Google business
profile.
In fact, they don't even haveany reviews.
And you can see they wereranking number two there.
And also in the AI overview ifyou look at their.
(10:07):
Profile description, however weget some re some ideas on why
they're winning a search.
So not only are they calling outcontrol panel work on that page,
they also have it here in theirGoogle Business profile
description.
So you can see here wespecialize in VFD applications.
Explosion proof control panelsand power distribution systems.
(10:31):
So this is all very relevant tothose types of searches.
So they're doing a great jobwith their SEO.
Now moving on to another searchI wanted to take a look at.
Industrial Electrician Services.
So this is a broader search, notspecific to control panels, but
I want to see what this lookslike in a different market.
(10:52):
So Industrial ElectricianServices, it is pulling up the
local service ads, and I'mwilling to bet that these
companies that are bidding forthis may not necessarily.
Offer industrial electricianservices.
It's just the fact thatelectrician is in the search
that I'm using and that's whythey're showing up.
(11:13):
So I think this is a differenttype of case where you have to
scroll down to find what you'rereally looking for.
And this is where someone mightscroll down to the search result
and skip the ads completely.
But you can see here, numberone, industrial electric
services.
So you can't be more optimizedfor the search to net.
That's the actual company nameindustrial Electric Services.
(11:36):
They provide commercial,electrical, and mechanical
design build.
We see it right here in theirsearch.
I think it's the GRA electric.
So they're calling outindustrial electrician right
here in their title tag again,and then wrap it up with the
third result, DVAs, I think I'mpronouncing that correctly.
DVAs Electric.
They're an industrialelectrician.
You'll see here if we continueto scroll down, we see
(11:59):
different.
Variations of industrialelectrical services.
Sometimes they'll use commercialelectrician, but I'm willing to
bet if Barra, if they, ifindustrial is a priority service
category, if they were to addindustrial electrician here
somewhere in their title tag,that's really going to help them
improve in a search ranking hereand continue to go down more
(12:22):
industrial electrical.
I won't go too deep with this,but it just shows you how.
A electrical service company whooffers these types of services.
If you just tell Google andusers what you offer, and it
doesn't take long, this isprobably a weak project.
You will have more visibilitywhen people are searching.
(12:44):
Now I'm gonna scroll over backto my slide deck.
We're gonna go do the rest ofthe content here.
Now, how do you start buildingyour credibility in this space?
Here's how you start.
You capture.
By capturing work immediately,you can post project photos of
relay panels and control wiringon your website.
(13:04):
We saw that with the screenshare example.
Even if it's just part of alarger job you've done, you want
to showcase that component.
You want to add phrases likemotor control, wiring, relay
repair in industrial panels toyour Google business profile.
Like we saw with WillisElectrical.
You want to create a dedicatedlanding page for control and
(13:26):
relay services.
I mentioned that this is more ofa B2B play.
A homeowner is probably notlooking for an industrial
electrician.
So you want to join LinkedIngroups.
LinkedIn is going to be yourplayground for any type of B2B
marketing.
So join LinkedIn groups forcontrol integrators and facility
engineers.
Add UL five zero.
(13:47):
A knowledge or a PLC cabinetsupport in your service copy.
You're probably already doingthis work as part of other
projects.
Now you need to make it findableso facility managers and plant
engineers can discover you.
You also want to leverage yourelectrical license for fast
trust.
(14:07):
That's your competitiveadvantage that no one talks
about.
Controls work still requirespermits, compliance and
electrical sign-off.
Engineers or automation techscan't pull permits or approve
installs alone.
Most project managers prefer tohand this work off to licensed
electricians because they knowit'll be done right, and meet
(14:29):
code requirements.
That gives you leverage overintegrators and low visibility
freelancers.
Who can't provide that level ofassurance.
You want to bundle the install,the sign off, and
troubleshooting services toincrease your job size and your
value proposition.
Your electrical license is yourcompetitive moat in this space.
(14:50):
Used it strategically.
You wanna find partners whoalready need you, and this is a
strategy that can fill yourcalendar.
Local automation integratorsconstantly need wiring partners.
Generator installers often subout relay work to license
electricians, HVAC companiescall electricians for control
(15:12):
board or relay installs.
Plant managers don't want todeal with multiple vendors.
They want one reliable partner.
They can trust for all theirelectrical and controls needs.
Use LinkedIn or email outreachto position yourself as the
relay and control specialist.
You don't have to win the entireproject.
Just win the partnership.
(15:34):
These relationships can providesteady referral work that keeps
your team busy during slowerperiods.
You also want to market the wayfacility buyers think.
And this point is crucial.
Facility managers and plantengineers don't search for
electrician.
They search for a relay panelrepair or motor control tech.
(15:56):
They want someone who can showup, troubleshoot efficiently and
not cause more downtime.
They care about terms like UL 50 8 A 24 VDC, laterally and
ladder logic.
They expect technical literacyand examples in your marketing,
not just license and insured.
Most of your competitors areinvisible in this niche.
(16:17):
Even if they're capable of doingthe work, match their language,
speak to their pain points, andposition yourself as the obvious
choice when they need help.
And this is where we come in andwe can help you own this niche
in your market.
We audit your website and onlinevisibility for controls and
(16:38):
automation keywords.
We rewrite your service pages tospeak directly to technical and
B2B buyers.
We create content that redeposition you As the regional
expert, we run targeted ads tohigh value partners like
integrators and facilitymanagers.
It's more on the LinkedIn sideof things.
Most importantly, we build asystem that attracts higher
(17:01):
paying.
Less price sensitive clients whovalue expertise over the lowest
bid.
We don't just get you leads, weget you in the rooms where real
budgets are made.
And this is why we created thefull circuit growth Method.
The full Circuit growth methodhelps electrical service
companies dominate, overlookedniches like controls and relays
(17:22):
by turning their expertise intoa visibility engine.
From SEO and positioning to leadnurturing and partnership
outreach, we systematize thepath from one time installs to
high margin contracts.
This takes you from a lack ofqualified leads.
All the way to your dreamoutcome through getting found by
the right customers, convertingmore leads into projects, and
(17:46):
knowing exactly what's working.
Let me ask you this, do you haveany mentions of control panels
or relay work on your website orGoogle business profile?
Are you only ranking for genericelectrician near me searches
when facility managers orintegrators search for help?
Are you showing up?
(18:07):
We audit your copy, positioning,visibility, and strategy to fix
that.
Immediately, you'll walk awaywith a specific playbook to win
controls work in your market,book your full circuit growth
audit, and start showing upwhere the real work lives.
We help electricians win morecontrol relay, and automation
(18:28):
jobs without chasing low marginleads.
This is where the real moneylives in electrical work.
Get visible and go get it.
To wrap things up, here's thatexpert tip I promise.
Create a service page title,control panel, and relay wiring,
and also add your target market.
(18:48):
If you're in a Dallas for Wortharea at Dallas Fort Worth, or
DFW, somewhere in that title,you on that page, you want to
add control related terms likerelay replacement, motor
starters and troubleshootingindustrial panels.
Include photos of any panel workyou've done, mention any
integrator experience, andupdate your Google business
(19:10):
profile and LinkedIn companypage.
And if you don't have one,create one.
You want to update theseprofiles and pages with controls
and automation services.
Run a small test campaigntargeting facility managers in
your area.
LinkedIn offers a great featurewith their advertising called
sponsor messaging where you canreach out.
(19:34):
Two people who have facilitymanager in their job LinkedIn
profile.
And you can actually targetpeople who are actually, who are
the decision makers who make thebuying decisions for plants and
facilities in your area.
And of course, you can layer ontop of that location targeting.
So whatever your service areamay be, you can target that area
(19:56):
and all of the facility managersin it.
And keep in mind that.
This is a B2B place.
So unless it's an emergency,it's very likely that they are
going to want to build thatrelationship over time.
So you wanna have an omnichannelapproach, or perhaps maybe they
first find you on Google or Bingor LinkedIn.
(20:19):
Maybe you have some type ofcontent asset that you can send
them, and that could simply be aportfolio of your projects all
in a nice PDF email that.
And then you can continue tonurture that relationship over
time.
But nevertheless these changescan start gen generating leads
within weeks.
So hopefully this has beenhelpful, but I'm Leonard Parker
(20:42):
from Destiny MarketingSolutions.
Remember, the system is thesolution.
Let's build yours like thisvideo if it opened your eyes to
the opportunity in yourbackyard, and I'll see you in
the next one.
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