September 17, 2025 • 27 mins
AI Is Defining Your Electrical Business—Without Your Input
If you're an electrician earning $200K+ per year, you're already being judged by ChatGPT—whether you know it or not. In this episode, Leonard Parker of Destiny Marketing Solutions reveals how AI tools like ChatGPT, Claude, and Perplexity are quietly shaping which electricians get found—and which get ignored.
You’ll learn:
- Why AI favors franchises over local experts
- The 5 data sources that influence how AI talks about your business
- How to fix outdated or generic AI mentions
- What to include in your site and profiles to train ChatGPT to actually recommend you
Get ready to take back control of your digital reputation before your competitors rewrite it for you.
Read the blog: https://destinymarketingsolutions.com/electrician/what-chatgpt-says
Watch the video: https://youtu.be/iQVZa7aw3Q4
Destiny Marketing Solutions specializes in marketing for electricians. Trusted by electrical contractors across the U.S., we help electricians grow through digital marketing—local SEO, local service ads, Google Ads, content, and automation.
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Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Leonard Parker (00:00):
Ever stuck your hand in a breaker panel only to
(00:02):
find yourself completelyshocked.
Will get ready for another kindof shock today.
What AI is saying about youbehind your back.
I'm Leonard Parker, founder ofDestiny Marketing Solutions, and
today I'm pulling back thecurtain on something that's
silently rewiring how potentialcustomers see your electrical
business.
If you're running an electricalservices business pulling in
(00:25):
$200,000 or more annually, butyou're not controlling what AI
say says about you, you'releaving money on the table.
And I like those loose, neutral,that easy to spot.
This problem is hidden in pains,plain sight.
By the end of this video, I'llshare an expert tip on how to
literally train, chat, GPT torecommend your business when
(00:49):
people ask for electricians inyour area.
But first, we need to understandwhat's happening.
Here's the thing.
Most electrical contractorsdon't realize.
You're already starring in AIstory, whether you audition for
the role or not.
AI tools like Chat, GBT.
(01:10):
Jim and I and Claude are pullingdata from every corner of the
internet to answer questionsabout you and your industry.
What's wild is that homeowners,contractors and vendors are
actively using these tools tofind and evaluate electricians.
Hey, Chachi, BT, who's the bestelectrician in Phoenix, is
(01:32):
becoming as common as a Googlesearch.
The answers these tools provideare shaping trusts.
Customer expectations, and mostimportantly, who gets called
first.
Here's the kicker.
Most electricians haveabsolutely no clue they're being
mentioned.
It's like someone's writing yourbusiness biography while ever
interviewing you.
(01:53):
The bottom line, if you're notpart of the online conversation,
you're being defined by others,and that definition might not be
something that you want.
So what exactly is chat GPTsaying when someone asks about
electricians in your area?
I've spent months researchingthis, and here's what I found.
(02:14):
Chat GPT often recommendselectricians who have strong
review profiles and visibleonline content.
It's pulling company namesdirectly from directory like
Yelp, Angie, and Google.
If your business doesn't have asolid presence there, guess
what?
You simply don't exist in AI'sworld when your business isn't
(02:35):
mentioned, chat BT defaults tothose generic.
Find a licensed professionalsuggestions, sending potential
customers straight into the armsof whoever has the strongest
online presence.
And here's what really burns mycircuits.
AI often overemphasizes largefranchises or pulls outdated
(02:56):
info from scrape directories.
So the$200 million franchisewith mediocre service.
Gets the nod over your qualityfocus local business.
The takeaway is clear ai,rewards, visibility, reputation,
and consistent digital presence.
It's not about who does the bestwork, it's about who tells the
(03:18):
best story online.
Now let's talk about when AIgets it wrong, because it does
frequently.
AI summaries miss all the nuanceof what makes your electrical
business special.
They treat all electricians asinterchangeable parts, just like
those generic, generic outletsat the hardware store.
(03:39):
I recycles myths like.
All electricians charge BodyHour or do it yourself.
Electrical work is safe withsupervision.
Some of these misconceptionsaren't just bad for business.
They're dangerous for homeownersand business owners.
I.
Here's what should really makeyou sweat.
AI favors volume over expertise.
(04:01):
It ranks whoever appears mostonline, not who's best.
The algorithm doesn't know thedifference between an apprentice
and a master electrician Withdirty years of experience, this
erosion of local authorityfavors national players who can
afford to flood the internetwith content, even if they
subcontract to the same localpros.
(04:22):
They're stealing business from.
The hard truth.
You can't afford to letgeneralized outdated info speak
for you.
That's like letting a first yearapprentice represent your
business to your biggest client.
Now, let's get back tocontrolling your AI narrative.
To change the story, you need toknow what's feeding it.
(04:43):
Chat GT's answers aboutelectricians are influenced by
several key sources.
Your business profiles onGoogle, Yelp, house, and bbb,
the Better Business Bureau.
The content on your website thatdefines your services and
expertise mentions in thirdparty articles, blogs, and
customer reviews.
(05:03):
This is a big one because.
These different AI and LLMtools, they look at these third
party authority sources as waysto get vetted information.
So you wanna make sure that notonly are you minding your
business profiles, your website,but also looking for relevant
(05:25):
opportunities to be mentioned onrelevant third party sources,
like relevant subredditswebsites like Electrician Talk
and so forth.
FAQs and blog content thatmatches popular search queries.
So this is something that couldapply to content on your
website, but also content onother sites.
(05:46):
So you want to make sure ifyou're, for example, writing a
blog on a specific topic, or ifyou have a service page, you
wanna make sure that you includefrequently asked questions and.
Answers to those questionsbecause people, they go to chat
BT perplexity withquestion-based queries, what we
(06:06):
call natural language search.
And so you have those questionson your pages.
You are taking a step andoptimizing those pages for AI
powered search.
And not to mention thetechnicals you want to add, make
sure you add structured dataembedded in your site.
Now I have an earlier video thatgoes into detailed about
(06:27):
structured data, JSON ld.
So I'll link to that and makesure you check it out because it
does provide a snippet of astructured data example that you
can add to your website.
This structured data is veryimportant because it tells
search engines what yourbusiness does.
Think of AI like a newapprentice on your team.
(06:48):
If you wanted to talk about youcorrectly, you need to give it
better training materials.
The quality of information youput online directly affects what
AI says about you.
So how do you take control ofthis narrative?
It's all about strategicvisibility.
Start by optimizing your Googlebusiness profile, your Yelp
(07:11):
profile and major directorylistings with service rich
content.
If you're not sure what thoselistings are I'll leave a link
to a bright local citation listfor electricians.
Okay, don't just list electricalservices.
Get specific about panelupgrades, EV charger,
(07:31):
installation in whole homerewiring.
Create service pages and FAQsthat directly answer the
questions people are asking.
Ai, for example, how much doesan electrical panel upgrade cost
in Phoenix?
It's the kind of SP specificcontent that gets cited.
Publish any type of case studiesand testimonials across multiple
(07:54):
platforms, not just yourwebsite.
Add structured data to yourwebsite using how to review and
local business J-S-O-N-L-DSchema.
This is the nutrition label thattells AI exactly what your
business offers and track whichquestions AI tools are
answering.
About electrical work in yourarea.
(08:16):
Then tailor your content tothose specific queries.
Remember, you don't need to gamethe system.
You just need to show up withpurpose.
It's about making sure when AItalks about electricians in your
area as using your content asthe source material, here's
(08:37):
something that shall light afire under every independent
electrical business owner.
Directories like Home Advisor,Angie and dtac are feeding those
AI models constantly.
In fact by the end of thisvideo, I'm gonna show you an
example of that.
In the Atlanta market listingsfrom these websites, they
outrank yours unless yououtmatch them in content depth
(09:00):
and specificity.
AI tools tend to favor what theysee as.
Official listings unless abusiness prove proves its
authority in other ways.
Look at how franchise sitesdominate.
They've got schema markup,consistent citations and
location pages optimized forevery service area, and they're
(09:21):
eating your lunch because of it.
You can't outspend thesenational brands.
Their marketing budgets willmake your eyes water, but you
can absolutely out local them.
Your knowledge of local buildingcodes, relationships with local
inspectors, and understanding ofregional electrical issues are
your secret weapons.
(09:42):
Showcase that local expertise inyour content and AI will start
to recognize you as the trueauthority in your area.
Now let's talk aboutpersonality.
In a world where AI makeseverything sound sterile and the
same, your unique brand voice isyour differentiator.
(10:04):
Generic content leads to genericanswers from ai, but a unique
voice creates a memorable brandthat stands out even when
filtered through ai.
Use bold claims, customerstories, and strong positioning
statements on your site.
Don't be afraid to say we're themost responsive electrical team
(10:25):
in Dallas.
If you can back it up.
Turn common misconceptions intoblog posts and email content.
No.
Replacing a life switch isn'talways a do it yourself job.
Here's why.
Can showcase your expertisewhile addressing what people are
really wondering.
Create social content thataddresses real world questions.
(10:47):
AI is parroting and make yourbrand unmistakable across all
channels.
I had a client who always usedthe phrase, safety isn't just a
priority, it's our identity andall their content.
Six months later, that exactphrase started showing up in
chatt responses about them brandvoice works, and the way we got
(11:07):
to that point.
We made sure that we includedthat quote on their website and
made it clear across all oftheir different profiles, so
those profiles away from theirwebsite.
So make sure whatever yourslogan is or whatever is your
unique philosophy to electricalwork that you're making that
(11:29):
evident or everywhere you arepresent online.
The bottom line, if AI is goingto read your content.
Make sure it actually soundslike you, when everyone else
sounds like a robot.
The human voice wins every time.
In an earlier video, I talkabout going through some
pre-implementation exercises foryour marketing, so establishing
(11:54):
your marketing positioningestablishing a thesis.
So again, think of it as aunique value proposition or a
unique angle or way that youapproach providing electrical
services.
And then also have some uniqueoffer, some offer that other
competitors in your area aren'tdoing, and that's really gonna
(12:15):
help you stand out as aprovider.
Now moving on to our fullcircuit growth method.
We've developed this systemspecifically for electricians
who want to control their onlinenarrative.
We position electricalbusinesses to be seen, trusted,
and remembered by both customersand algorithms.
(12:39):
Our system connects searchcontent and visibility
strategies to ensure AI isn'tjust guessing.
What your brand stands for, theprocess moves you from a lack of
qualified leads, do a systematicapproach.
Getting found by the rightcustomers, converting more leads
into projects, knowing what'sworking, and ultimately reaching
(13:01):
the dream outcome for yourbusiness.
The truth is you can't controlAI directly, but you can
absolutely control what itlearns from by strategically
influencing the information.
AI assesses you shape what itsays about your business.
So how do you know where youstand right now?
(13:21):
That's where our full circuitgrowth audit comes in.
We'll check which platformscurrently mention your business
and how they describe it.
We'll review your website forschema markup, structured FAQs,
or fAQs that are mapped toschema and AI optimization
signals.
We'll analyze what Chachi, bt,Gemini, and Claude actually say
(13:45):
When asked about electricians inyour service area, we'll audit
your content to ensure it alignswith the language and structure
AI favors.
And if it doesn't or if youdon't have any content, we'll
lay out a roadmap to where weknow for the next three months,
this is what we should befocused on to ensure your
website, your brand, is welloptimized for AI based searches
(14:09):
in your area, and we'll help youprioritize content that
addresses real customerquestions, not generic.
SEO fluff.
This audit connects brandperception to AI visibility and
helps you take control of yournarrative before your
competitors do.
At Destiny Marketing Solutions,we help electricians build a
(14:32):
digital reputation that earnstrust from both customers and
machines alike.
If you're ready to take controlof your AI narrative book, your
full circuit growth audit today,you can visit destiny marketing
solutions.com or scheduledirectly through the link in the
description.
We're based in Houston, but wework with electrical services
(14:53):
business nationwide.
Remember, it's a simple truth.
Own your narrative or someoneelse will.
Now, for that expert tip, Ipromise you can actually train
Chacha BT to recognize yourbrand with a few simple steps.
First, create a public facingabout us page with your name,
(15:15):
services, service area, and coredifferentiators.
This is your AI business card.
Link to this page from yourhomepage, Google Business
Profile, and Yelp.
Use consistent namingconventions across all
platforms.
If you're a, B, c, electric onGoogle, don't be a B, C.
Electrical services on Yelp.
(15:36):
Include that same information inyour website's.
Footer.
Schema markup and internal blogbios.
And here's the real power moveperiodically test chat GPT by
asking what are the topelectricians in your area.
So let's just stick with Lanta,for example.
Then adjust your online contentbased on what's missing from its
(15:58):
answer.
You don't need to hack chat bt.
Just make sure it sees you,understands you, and shares your
story accurately.
Now I'm going to actuallynavigate away from the content.
As I mentioned, I wanted to do aquick screen share because it
always helps to see thisinformation live.
(16:20):
And we're gonna stick with theAtlanta market.
So if you're tuning in fromAtlanta think of this as an
extra expert tip.
So what I did here, I did aChachi GPT search for Atlanta
Electrician.
I did the same on perplexity,which if you're not familiar,
perplexity is more of a searchand research base.
(16:43):
Tool but it is growing inpopularity.
So that's perplexity AI also didthe same for Atlanta and for
Bing, or I'm sorry, Bing andGoogle.
And then here, when I just typein Alexa electrician, you see
here, if you're seeking areliable electrician in Atlanta,
(17:04):
here are some top ratedprofessionals known for their
quality service.
Responsiveness and customersatisfaction.
So let's pause right there.
This tool is pretty much tellingyou what text it's looking for,
so if it's.
Even somewhat aligned with yourbrand.
And if you're based in Atlanta,I would try to weave this
(17:27):
language into your website, copyto your About Us page or
elsewhere, because chat BT istelling you what it's looking
for.
So try to add that to yourwebsite and across your other
profiles across the web.
And one thing I wanted to pointout here, so let's go to Google.
(17:48):
You see here the businesses thatare in the mat pack Matt per
Matt, pat Murphy Electric McCallEnterprises, Mr.
Mr.
Electric of Atlanta, and we seehere these aren't necessarily
the same businesses.
We have different businesses, soFred's Heating and cooling,
excuse me, lightning BugElectric.
(18:12):
McCall Enterprises and so forth.
So there is some overlap, but Iwanted to call out that it is
just not those same businesseson the Google Map Pack.
I know that's really importantfor SEO, but there are other
factors that go into whichbusinesses show up here.
In chat, CBT for your search.
And so what I would do let's sayif you're not in this this chat
(18:37):
CBT result, look at where it'sbeing used as sources.
So if we're looking at the firstresult, looks like they're
getting a link from theirwebsite here.
So TE certified electricians.
And what I suggest here, justlook at their content, look at
(18:59):
what's, what stands out to you.
And you know, this is somethingobviously we can help you with.
Try to replicate their strategyon your website.
And that's just one example.
So they're getting a linkdirectly from their website.
You can see Whitening BugElectric.
They are the second listing.
They're getting a link fromAngie.
(19:20):
Moving further down the callthat links from their website.
I wanted to go down here tosources and let's say if you're
just getting started withbuilding your online presence,
look at the third partywebsites.
So third party sites like Angiewe scrolled down here,
expertise.com, Reddit these aresites that if you're looking to
(19:44):
build a presence and you'retrying to figure out.
What to prioritize.
These would be your go-to sitesaway from your site to, you
know, respond to a subredditcomment or to build a profile
and.
I wanna make it clear that thisis not exclusive to traditional
local SEO.
These are some of the things youshould be doing for your SEO
(20:05):
anyway, so, excuse me.
So there are, these are thingsthat should definitely be part
of your strategy.
So I see a lot of Angie here, sothat tells me Angie would be an
important place to be if you'rein, you're serving the Atlanta
market.
Now switching over to theperplexity results.
(20:28):
So again, I did a search for aAtlanta electrician, and you're
gonna see some of the, someoverlap here.
So TI Certified electrical, youknow, again, that's that same
website.
So they're doing a great jobwith their AI visibility.
They're not really showing uphere in the Google Map pack, so
this is just another way to getin front of them and one thing
(20:53):
to keep in mind.
When you're going through any ofthese tools, I always like to
look at what's being sourced andthen what I like about
perplexity look at it gives youdifferent highlights and notes
and services offered.
So if any of those are relevantto your business and you're
looking to improve yourvisibility and AI search, I
(21:16):
would definitely try toincorporate those into your
online presence.
Whether it's through yourwebsite, copy making YouTube
videos, creating service pagesand and so forth.
Also, look at this section, whatto look for in a letta
electrician.
So as a marketer, that screamsto me I need to have a blog
article, some content asset onmy website.
(21:38):
On this topic, what to look foran Atlanta electrician and make
sure that I'm calling out thesespecific points because
obviously they seem to beimportant for folks who are
using perplexity.
Then also look at the typicalpricing.
People typically prefertransparent pricing, so if
(22:00):
you're comfortable in makingthat or putting that on your
website.
Go for it.
I know there could be some, somereasons to do it, some reasons
not to do it, but something tokeep in mind.
And then the summary just lookat different things that are
being called out, differentattributes, and try to
incorporate those into yourmarketing.
(22:20):
Now, going back here to theGoogle search result, so I've
already done several videosabout local service ads and the
Google.
Map, local pack.
But look at, I always like topay attention to things like
Reddit, so look at whatquestions people are asking
there.
Those are the questions thatcould be your blog topics or if
(22:42):
you're not afraid of video videotopics.
Also, always look at the people.
Also ask section.
So again, some of these may notbe relevant, so or they might be
redundant.
So make sure that you are.
Filtering out what might beirrelevant or redundant.
But again, this is your contentstrategy, whether it's text
content, but I would recommendvideo content.
(23:06):
Okay.
And then I also like to look atBing'cause it does add some
additional information.
So if we scroll down just a bit,you'll start seeing.
What we call these featuresnippets.
So top.
10 best electricians in Atlantawith free quotes.
(23:28):
So this particular website it'sgetting a lot of real estate.
You can see how this sectionstands out versus your
traditional search result.
So few ideas here, you can tryto build a profile or try to get
mentioned on home guide.com.com.
(23:50):
This is something called.
Barnacle, SEO, where instead ofcompeting with home guide.com,
you use their authority for morevisibility for your business.
However, as you can see, you'repretty much competing with for
attention with 10 otherelectrician businesses in
Atlanta.
(24:10):
So going back to something Imentioned earlier in the video,
you want to figure out how canyou out local.
These large websites that havethese pages everywhere.
So you can see here, Georgia,Atlanta, they probably have a
page for every even moderatesize town or city across the us.
And so what are some things youcan incorporate into your
(24:33):
content to make it clear to youraudience, to search engines, to
ai, that you're an Atlanta basedelectrician or you're expert in
serving.
Homeowners and generalcontractors in the area and make
sure that is very clear.
So again, that's gonna lean onyour expertise but definitely
(24:55):
could be a way to compete withthese larger websites.
I also wanted to call out DumpTack here.
Again, dumb hack.
It could be part of yourmarketing strategy.
If you watch my earlier videoabout third party lead
generation platforms, I'm not abig fan of them.
However you know, if it's partof your marketing strategy, make
(25:16):
sure that it's not the onlypart.
And what you can see here.
Dump tech, they have thesedifferent questions.
So again, these search enginesare giving you the information
on what you should be includingin your website.
You just want to make sure thatyou are addressing those
questions in a better way orlike I just mentioned providing
more local relevant answers andwe can continue to scroll down.
(25:40):
That's about it for this page,and so.
Going back to my slide deck youmight be wondering, okay, AI is
important.
You've probably heard aboutChacha BT by now, but how many
people are actually using thesetools?
And I can tell you, well, Googleis still the, the mammoth, the
(26:01):
500 pound gorilla.
The AI based searches arestarting to grow.
And it's not so much.
There's a ton of activity therenow, but you wanna make sure
that when eventually people areso accustomed to just getting an
answer right away and not havingto click a link to read the
answer.
(26:21):
So you're pretty much taking outone step.
You wanna make sure that you'reoptimized for that future
dynamic and search behavior.
And so the time is now tooptimize your presence for it.
If we're just looking at.
AI overviews in Google, forexample the last number I saw
was that approximately 48% ofsearches include AI overviews.
(26:47):
And so, and that's grown hereover the last few years.
So make sure that you arestaying ahead of these trends,
and this is going to be a hugetrend for anything related to
online search.
So if you found this informationhelpful.
Make sure to like this video andsubscribe to our channel.
For more marketing insightsspecifically designed for
(27:09):
electrical services businesses.
Drop a comment below with yourbiggest takeaway.
I personally respond to everycomment and remember, in a
battle between man and machine,the smartest electricians aren't
fighting ai.
They're making it work for them.
Until next time, keep yourmarketing as clean as your
wiring.
Ever stuck your hand in a breaker panel only to
(00:02):
find yourself completelyshocked.
Will get ready for another kindof shock today.
What AI is saying about youbehind your back.
I'm Leonard Parker, founder ofDestiny Marketing Solutions, and
today I'm pulling back thecurtain on something that's
silently rewiring how potentialcustomers see your electrical
business.
If you're running an electricalservices business pulling in
(00:25):
$200,000 or more annually, butyou're not controlling what AI
say says about you, you'releaving money on the table.
And I like those loose, neutral,that easy to spot.
This problem is hidden in pains,plain sight.
By the end of this video, I'llshare an expert tip on how to
literally train, chat, GPT torecommend your business when
(00:49):
people ask for electricians inyour area.
But first, we need to understandwhat's happening.
Here's the thing.
Most electrical contractorsdon't realize.
You're already starring in AIstory, whether you audition for
the role or not.
AI tools like Chat, GBT.
(01:10):
Jim and I and Claude are pullingdata from every corner of the
internet to answer questionsabout you and your industry.
What's wild is that homeowners,contractors and vendors are
actively using these tools tofind and evaluate electricians.
Hey, Chachi, BT, who's the bestelectrician in Phoenix, is
(01:32):
becoming as common as a Googlesearch.
The answers these tools provideare shaping trusts.
Customer expectations, and mostimportantly, who gets called
first.
Here's the kicker.
Most electricians haveabsolutely no clue they're being
mentioned.
It's like someone's writing yourbusiness biography while ever
interviewing you.
(01:53):
The bottom line, if you're notpart of the online conversation,
you're being defined by others,and that definition might not be
something that you want.
So what exactly is chat GPTsaying when someone asks about
electricians in your area?
I've spent months researchingthis, and here's what I found.
(02:14):
Chat GPT often recommendselectricians who have strong
review profiles and visibleonline content.
It's pulling company namesdirectly from directory like
Yelp, Angie, and Google.
If your business doesn't have asolid presence there, guess
what?
You simply don't exist in AI'sworld when your business isn't
(02:35):
mentioned, chat BT defaults tothose generic.
Find a licensed professionalsuggestions, sending potential
customers straight into the armsof whoever has the strongest
online presence.
And here's what really burns mycircuits.
AI often overemphasizes largefranchises or pulls outdated
(02:56):
info from scrape directories.
So the$200 million franchisewith mediocre service.
Gets the nod over your qualityfocus local business.
The takeaway is clear ai,rewards, visibility, reputation,
and consistent digital presence.
It's not about who does the bestwork, it's about who tells the
(03:18):
best story online.
Now let's talk about when AIgets it wrong, because it does
frequently.
AI summaries miss all the nuanceof what makes your electrical
business special.
They treat all electricians asinterchangeable parts, just like
those generic, generic outletsat the hardware store.
(03:39):
I recycles myths like.
All electricians charge BodyHour or do it yourself.
Electrical work is safe withsupervision.
Some of these misconceptionsaren't just bad for business.
They're dangerous for homeownersand business owners.
I.
Here's what should really makeyou sweat.
AI favors volume over expertise.
(04:01):
It ranks whoever appears mostonline, not who's best.
The algorithm doesn't know thedifference between an apprentice
and a master electrician Withdirty years of experience, this
erosion of local authorityfavors national players who can
afford to flood the internetwith content, even if they
subcontract to the same localpros.
(04:22):
They're stealing business from.
The hard truth.
You can't afford to letgeneralized outdated info speak
for you.
That's like letting a first yearapprentice represent your
business to your biggest client.
Now, let's get back tocontrolling your AI narrative.
To change the story, you need toknow what's feeding it.
(04:43):
Chat GT's answers aboutelectricians are influenced by
several key sources.
Your business profiles onGoogle, Yelp, house, and bbb,
the Better Business Bureau.
The content on your website thatdefines your services and
expertise mentions in thirdparty articles, blogs, and
customer reviews.
(05:03):
This is a big one because.
These different AI and LLMtools, they look at these third
party authority sources as waysto get vetted information.
So you wanna make sure that notonly are you minding your
business profiles, your website,but also looking for relevant
(05:25):
opportunities to be mentioned onrelevant third party sources,
like relevant subredditswebsites like Electrician Talk
and so forth.
FAQs and blog content thatmatches popular search queries.
So this is something that couldapply to content on your
website, but also content onother sites.
(05:46):
So you want to make sure ifyou're, for example, writing a
blog on a specific topic, or ifyou have a service page, you
wanna make sure that you includefrequently asked questions and.
Answers to those questionsbecause people, they go to chat
BT perplexity withquestion-based queries, what we
(06:06):
call natural language search.
And so you have those questionson your pages.
You are taking a step andoptimizing those pages for AI
powered search.
And not to mention thetechnicals you want to add, make
sure you add structured dataembedded in your site.
Now I have an earlier video thatgoes into detailed about
(06:27):
structured data, JSON ld.
So I'll link to that and makesure you check it out because it
does provide a snippet of astructured data example that you
can add to your website.
This structured data is veryimportant because it tells
search engines what yourbusiness does.
Think of AI like a newapprentice on your team.
(06:48):
If you wanted to talk about youcorrectly, you need to give it
better training materials.
The quality of information youput online directly affects what
AI says about you.
So how do you take control ofthis narrative?
It's all about strategicvisibility.
Start by optimizing your Googlebusiness profile, your Yelp
(07:11):
profile and major directorylistings with service rich
content.
If you're not sure what thoselistings are I'll leave a link
to a bright local citation listfor electricians.
Okay, don't just list electricalservices.
Get specific about panelupgrades, EV charger,
(07:31):
installation in whole homerewiring.
Create service pages and FAQsthat directly answer the
questions people are asking.
Ai, for example, how much doesan electrical panel upgrade cost
in Phoenix?
It's the kind of SP specificcontent that gets cited.
Publish any type of case studiesand testimonials across multiple
(07:54):
platforms, not just yourwebsite.
Add structured data to yourwebsite using how to review and
local business J-S-O-N-L-DSchema.
This is the nutrition label thattells AI exactly what your
business offers and track whichquestions AI tools are
answering.
About electrical work in yourarea.
(08:16):
Then tailor your content tothose specific queries.
Remember, you don't need to gamethe system.
You just need to show up withpurpose.
It's about making sure when AItalks about electricians in your
area as using your content asthe source material, here's
(08:37):
something that shall light afire under every independent
electrical business owner.
Directories like Home Advisor,Angie and dtac are feeding those
AI models constantly.
In fact by the end of thisvideo, I'm gonna show you an
example of that.
In the Atlanta market listingsfrom these websites, they
outrank yours unless yououtmatch them in content depth
(09:00):
and specificity.
AI tools tend to favor what theysee as.
Official listings unless abusiness prove proves its
authority in other ways.
Look at how franchise sitesdominate.
They've got schema markup,consistent citations and
location pages optimized forevery service area, and they're
(09:21):
eating your lunch because of it.
You can't outspend thesenational brands.
Their marketing budgets willmake your eyes water, but you
can absolutely out local them.
Your knowledge of local buildingcodes, relationships with local
inspectors, and understanding ofregional electrical issues are
your secret weapons.
(09:42):
Showcase that local expertise inyour content and AI will start
to recognize you as the trueauthority in your area.
Now let's talk aboutpersonality.
In a world where AI makeseverything sound sterile and the
same, your unique brand voice isyour differentiator.
(10:04):
Generic content leads to genericanswers from ai, but a unique
voice creates a memorable brandthat stands out even when
filtered through ai.
Use bold claims, customerstories, and strong positioning
statements on your site.
Don't be afraid to say we're themost responsive electrical team
(10:25):
in Dallas.
If you can back it up.
Turn common misconceptions intoblog posts and email content.
No.
Replacing a life switch isn'talways a do it yourself job.
Here's why.
Can showcase your expertisewhile addressing what people are
really wondering.
Create social content thataddresses real world questions.
(10:47):
AI is parroting and make yourbrand unmistakable across all
channels.
I had a client who always usedthe phrase, safety isn't just a
priority, it's our identity andall their content.
Six months later, that exactphrase started showing up in
chatt responses about them brandvoice works, and the way we got
(11:07):
to that point.
We made sure that we includedthat quote on their website and
made it clear across all oftheir different profiles, so
those profiles away from theirwebsite.
So make sure whatever yourslogan is or whatever is your
unique philosophy to electricalwork that you're making that
(11:29):
evident or everywhere you arepresent online.
The bottom line, if AI is goingto read your content.
Make sure it actually soundslike you, when everyone else
sounds like a robot.
The human voice wins every time.
In an earlier video, I talkabout going through some
pre-implementation exercises foryour marketing, so establishing
(11:54):
your marketing positioningestablishing a thesis.
So again, think of it as aunique value proposition or a
unique angle or way that youapproach providing electrical
services.
And then also have some uniqueoffer, some offer that other
competitors in your area aren'tdoing, and that's really gonna
(12:15):
help you stand out as aprovider.
Now moving on to our fullcircuit growth method.
We've developed this systemspecifically for electricians
who want to control their onlinenarrative.
We position electricalbusinesses to be seen, trusted,
and remembered by both customersand algorithms.
(12:39):
Our system connects searchcontent and visibility
strategies to ensure AI isn'tjust guessing.
What your brand stands for, theprocess moves you from a lack of
qualified leads, do a systematicapproach.
Getting found by the rightcustomers, converting more leads
into projects, knowing what'sworking, and ultimately reaching
(13:01):
the dream outcome for yourbusiness.
The truth is you can't controlAI directly, but you can
absolutely control what itlearns from by strategically
influencing the information.
AI assesses you shape what itsays about your business.
So how do you know where youstand right now?
(13:21):
That's where our full circuitgrowth audit comes in.
We'll check which platformscurrently mention your business
and how they describe it.
We'll review your website forschema markup, structured FAQs,
or fAQs that are mapped toschema and AI optimization
signals.
We'll analyze what Chachi, bt,Gemini, and Claude actually say
(13:45):
When asked about electricians inyour service area, we'll audit
your content to ensure it alignswith the language and structure
AI favors.
And if it doesn't or if youdon't have any content, we'll
lay out a roadmap to where weknow for the next three months,
this is what we should befocused on to ensure your
website, your brand, is welloptimized for AI based searches
(14:09):
in your area, and we'll help youprioritize content that
addresses real customerquestions, not generic.
SEO fluff.
This audit connects brandperception to AI visibility and
helps you take control of yournarrative before your
competitors do.
At Destiny Marketing Solutions,we help electricians build a
(14:32):
digital reputation that earnstrust from both customers and
machines alike.
If you're ready to take controlof your AI narrative book, your
full circuit growth audit today,you can visit destiny marketing
solutions.com or scheduledirectly through the link in the
description.
We're based in Houston, but wework with electrical services
(14:53):
business nationwide.
Remember, it's a simple truth.
Own your narrative or someoneelse will.
Now, for that expert tip, Ipromise you can actually train
Chacha BT to recognize yourbrand with a few simple steps.
First, create a public facingabout us page with your name,
(15:15):
services, service area, and coredifferentiators.
This is your AI business card.
Link to this page from yourhomepage, Google Business
Profile, and Yelp.
Use consistent namingconventions across all
platforms.
If you're a, B, c, electric onGoogle, don't be a B, C.
Electrical services on Yelp.
(15:36):
Include that same information inyour website's.
Footer.
Schema markup and internal blogbios.
And here's the real power moveperiodically test chat GPT by
asking what are the topelectricians in your area.
So let's just stick with Lanta,for example.
Then adjust your online contentbased on what's missing from its
(15:58):
answer.
You don't need to hack chat bt.
Just make sure it sees you,understands you, and shares your
story accurately.
Now I'm going to actuallynavigate away from the content.
As I mentioned, I wanted to do aquick screen share because it
always helps to see thisinformation live.
(16:20):
And we're gonna stick with theAtlanta market.
So if you're tuning in fromAtlanta think of this as an
extra expert tip.
So what I did here, I did aChachi GPT search for Atlanta
Electrician.
I did the same on perplexity,which if you're not familiar,
perplexity is more of a searchand research base.
(16:43):
Tool but it is growing inpopularity.
So that's perplexity AI also didthe same for Atlanta and for
Bing, or I'm sorry, Bing andGoogle.
And then here, when I just typein Alexa electrician, you see
here, if you're seeking areliable electrician in Atlanta,
(17:04):
here are some top ratedprofessionals known for their
quality service.
Responsiveness and customersatisfaction.
So let's pause right there.
This tool is pretty much tellingyou what text it's looking for,
so if it's.
Even somewhat aligned with yourbrand.
And if you're based in Atlanta,I would try to weave this
(17:27):
language into your website, copyto your About Us page or
elsewhere, because chat BT istelling you what it's looking
for.
So try to add that to yourwebsite and across your other
profiles across the web.
And one thing I wanted to pointout here, so let's go to Google.
(17:48):
You see here the businesses thatare in the mat pack Matt per
Matt, pat Murphy Electric McCallEnterprises, Mr.
Mr.
Electric of Atlanta, and we seehere these aren't necessarily
the same businesses.
We have different businesses, soFred's Heating and cooling,
excuse me, lightning BugElectric.
(18:12):
McCall Enterprises and so forth.
So there is some overlap, but Iwanted to call out that it is
just not those same businesseson the Google Map Pack.
I know that's really importantfor SEO, but there are other
factors that go into whichbusinesses show up here.
In chat, CBT for your search.
And so what I would do let's sayif you're not in this this chat
(18:37):
CBT result, look at where it'sbeing used as sources.
So if we're looking at the firstresult, looks like they're
getting a link from theirwebsite here.
So TE certified electricians.
And what I suggest here, justlook at their content, look at
(18:59):
what's, what stands out to you.
And you know, this is somethingobviously we can help you with.
Try to replicate their strategyon your website.
And that's just one example.
So they're getting a linkdirectly from their website.
You can see Whitening BugElectric.
They are the second listing.
They're getting a link fromAngie.
(19:20):
Moving further down the callthat links from their website.
I wanted to go down here tosources and let's say if you're
just getting started withbuilding your online presence,
look at the third partywebsites.
So third party sites like Angiewe scrolled down here,
expertise.com, Reddit these aresites that if you're looking to
(19:44):
build a presence and you'retrying to figure out.
What to prioritize.
These would be your go-to sitesaway from your site to, you
know, respond to a subredditcomment or to build a profile
and.
I wanna make it clear that thisis not exclusive to traditional
local SEO.
These are some of the things youshould be doing for your SEO
(20:05):
anyway, so, excuse me.
So there are, these are thingsthat should definitely be part
of your strategy.
So I see a lot of Angie here, sothat tells me Angie would be an
important place to be if you'rein, you're serving the Atlanta
market.
Now switching over to theperplexity results.
(20:28):
So again, I did a search for aAtlanta electrician, and you're
gonna see some of the, someoverlap here.
So TI Certified electrical, youknow, again, that's that same
website.
So they're doing a great jobwith their AI visibility.
They're not really showing uphere in the Google Map pack, so
this is just another way to getin front of them and one thing
(20:53):
to keep in mind.
When you're going through any ofthese tools, I always like to
look at what's being sourced andthen what I like about
perplexity look at it gives youdifferent highlights and notes
and services offered.
So if any of those are relevantto your business and you're
looking to improve yourvisibility and AI search, I
(21:16):
would definitely try toincorporate those into your
online presence.
Whether it's through yourwebsite, copy making YouTube
videos, creating service pagesand and so forth.
Also, look at this section, whatto look for in a letta
electrician.
So as a marketer, that screamsto me I need to have a blog
article, some content asset onmy website.
(21:38):
On this topic, what to look foran Atlanta electrician and make
sure that I'm calling out thesespecific points because
obviously they seem to beimportant for folks who are
using perplexity.
Then also look at the typicalpricing.
People typically prefertransparent pricing, so if
(22:00):
you're comfortable in makingthat or putting that on your
website.
Go for it.
I know there could be some, somereasons to do it, some reasons
not to do it, but something tokeep in mind.
And then the summary just lookat different things that are
being called out, differentattributes, and try to
incorporate those into yourmarketing.
(22:20):
Now, going back here to theGoogle search result, so I've
already done several videosabout local service ads and the
Google.
Map, local pack.
But look at, I always like topay attention to things like
Reddit, so look at whatquestions people are asking
there.
Those are the questions thatcould be your blog topics or if
(22:42):
you're not afraid of video videotopics.
Also, always look at the people.
Also ask section.
So again, some of these may notbe relevant, so or they might be
redundant.
So make sure that you are.
Filtering out what might beirrelevant or redundant.
But again, this is your contentstrategy, whether it's text
content, but I would recommendvideo content.
(23:06):
Okay.
And then I also like to look atBing'cause it does add some
additional information.
So if we scroll down just a bit,you'll start seeing.
What we call these featuresnippets.
So top.
10 best electricians in Atlantawith free quotes.
(23:28):
So this particular website it'sgetting a lot of real estate.
You can see how this sectionstands out versus your
traditional search result.
So few ideas here, you can tryto build a profile or try to get
mentioned on home guide.com.com.
(23:50):
This is something called.
Barnacle, SEO, where instead ofcompeting with home guide.com,
you use their authority for morevisibility for your business.
However, as you can see, you'repretty much competing with for
attention with 10 otherelectrician businesses in
Atlanta.
(24:10):
So going back to something Imentioned earlier in the video,
you want to figure out how canyou out local.
These large websites that havethese pages everywhere.
So you can see here, Georgia,Atlanta, they probably have a
page for every even moderatesize town or city across the us.
And so what are some things youcan incorporate into your
(24:33):
content to make it clear to youraudience, to search engines, to
ai, that you're an Atlanta basedelectrician or you're expert in
serving.
Homeowners and generalcontractors in the area and make
sure that is very clear.
So again, that's gonna lean onyour expertise but definitely
(24:55):
could be a way to compete withthese larger websites.
I also wanted to call out DumpTack here.
Again, dumb hack.
It could be part of yourmarketing strategy.
If you watch my earlier videoabout third party lead
generation platforms, I'm not abig fan of them.
However you know, if it's partof your marketing strategy, make
(25:16):
sure that it's not the onlypart.
And what you can see here.
Dump tech, they have thesedifferent questions.
So again, these search enginesare giving you the information
on what you should be includingin your website.
You just want to make sure thatyou are addressing those
questions in a better way orlike I just mentioned providing
more local relevant answers andwe can continue to scroll down.
(25:40):
That's about it for this page,and so.
Going back to my slide deck youmight be wondering, okay, AI is
important.
You've probably heard aboutChacha BT by now, but how many
people are actually using thesetools?
And I can tell you, well, Googleis still the, the mammoth, the
(26:01):
500 pound gorilla.
The AI based searches arestarting to grow.
And it's not so much.
There's a ton of activity therenow, but you wanna make sure
that when eventually people areso accustomed to just getting an
answer right away and not havingto click a link to read the
answer.
(26:21):
So you're pretty much taking outone step.
You wanna make sure that you'reoptimized for that future
dynamic and search behavior.
And so the time is now tooptimize your presence for it.
If we're just looking at.
AI overviews in Google, forexample the last number I saw
was that approximately 48% ofsearches include AI overviews.
(26:47):
And so, and that's grown hereover the last few years.
So make sure that you arestaying ahead of these trends,
and this is going to be a hugetrend for anything related to
online search.
So if you found this informationhelpful.
Make sure to like this video andsubscribe to our channel.
For more marketing insightsspecifically designed for
(27:09):
electrical services businesses.
Drop a comment below with yourbiggest takeaway.
I personally respond to everycomment and remember, in a
battle between man and machine,the smartest electricians aren't
fighting ai.
They're making it work for them.
Until next time, keep yourmarketing as clean as your
wiring.
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