May 7, 2025 • 33 mins
Destiny Marketing Solutions specializes in marketing for electricians. Trusted by electrical contractors across the U.S., we help electricians grow through digital marketing—local SEO, local service ads, Google Ads, content, and automation.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Leonard Parker's video reco (00:00):
You know what's funny about
electricity?
You only notice it when it's notworking.
But as an electrician, theopposite is true.
If customers don't notice you,you don't work.
Hey there, I'm Leonard Parkerfrom Destiny Marketing
Solutions, and today we'retackling a problem I see
constantly.
With electrical businessesmaking$200,000 a year, but still
(00:20):
struggling, you're invisible inyour own backyard.
Let me ask you this.
How many times have you drivenpast a house with another
electrician's van parked outsidein your service area and thought
that should be my job?
If you're nodding right now,this video is for you.
I'll show you exactly why you'relosing local jobs to
(00:42):
competitors.
Who may not even be as qualifiedas you are and stick around to
the end.
I have a couple of expert tipsabout some digital visibility
hacks that 95% of electriciansdon't know about, but could
instantly boost your localvisibility in the search
results.
Here's what's happening in yourmarket right now.
(01:04):
Local homeowners and businessowners, they're actively
searching for electricians.
Maybe for a panel upgrade, maybefor some new lighting, but
they're not finding you.
Instead, your competitors areranking higher in getting those
calls, even if they have lessexperience or charge more than
you do.
(01:25):
The brutal truth is this, it'snot the best electrician who
gets the job.
It's the most visible one.
I worked with an electricalcontractor here in Houston who
had.
22 years of experience, but wasgetting beaten out by a company
that had only been around fortwo years, all because a newer
company had better localvisibility.
(01:45):
This isn't just frustrating.
It's literally money left on thetable every single month.
Let's look at why this matters.
Now more than ever, the statsare brutal.
90% of searchers choose abusiness on the first page of
the search results.
If you're on page two, you mightas well be invisible.
(02:09):
And that map section at the topof Google results, that's called
the Map pack, and it absolutelydominates mobile searches, where
most people will look for anelectrician these days.
Here's something mostelectricians don't realize, in
the eyes of your potentialcustomer, visibility equals
trust.
(02:29):
If Google puts you at the top,you must be good, right?
Local search has become the newword of mouth, and if you're
thinking I get plenty ofreferrals, that's great, but
what about all the homeownersand business owners who don't
know someone who knows you?
They're going straight toGoogle.
If you're not showing up wherepeople are searching to them,
you don't exist.
(02:52):
So what's actually hurting yourvisibility?
It usually comes down to fourcore issues.
First, an important orinconsistent Google business
profile.
This is the foundation of yourlocal visibility, and most
electricians set it up once andforget about it reviews aren't
(03:12):
just nice to have They'reranking factors.
Third, no local SEO on yourwebsite.
If you're not using combinationslike service plus city keywords,
like emergency electrician,Omaha, you're missing huge
opportunities Fourth, A lack offresh content and location
signals that tell Google you'reactive and relevant.
(03:35):
Here's the key takeaway.
Most electricians don't have avisibility problem.
They have a foundation problem.
Fix the foundation andvisibility follows naturally.
If you're feeling called outright now, drop a comment
saying, guilty as charged.
we've all been there.
Now let's fix this problem,starting with the most important
(03:58):
piece, dominating the Google Mappack.
First, you want to claim andfully optimize your Google
business profile.
This isn't just filling out thebasics make sure that you're
using the appropriate servicecategories.
Accurate business hours andproper geotargeting.
One mistake I see constantly iselectricians selecting
(04:19):
electrical contractor as theironly category when they could
also use.
Other categories like emergencyelectrician, lighting
contractor, among other relevantoptions Even if you want to go
the local service ads route.
Google will connect your localservice ads account with your
Google business profile.
(04:40):
So you wanna make sure thatprofile is in good standing and
it is a prerequisite before youcan use those local service ads.
Next post updates and freshphotos weekly, if not weekly, at
least try to do this monthly ona regular basis.
Google Rewards active profiles.
I worked with an electricalcompany that started posting one
(05:02):
project photo a week, and we sawtheir local rankings and
visibility.
Climb within a month, getconsistent reviews with service
and location keywords.
The magic phrase to tellcustomers.
If you wouldn't mind mentioningthe specific service we provided
and your neighborhood in yourreview, that would really help
us out.
(05:22):
Not only does that send signalsto Google and other search
engines that you are an expertin this particular service in
this particular area.
But that will also helpprospective clients, see that
you've helped others aroundthem.
The mat pack is your goldenticket.
It puts you in front ofhomeowners and business owners
(05:43):
who are ready to book right now,not just browsing, The second
piece of the puzzle.
is turning your website into alocal SEO magnet.
This means using city andneighborhood names in key areas
of your website.
You don't just wanna stuff themrandomly.
You wanna make sure Thatanything you add to your website
(06:04):
is readable, and understandablefor humans.
But you want to strategicallyplace your city and service
combinations in titles, headers,and specific places in the
content.
Stay tuned and I would do aquick demo of an electric
services company that's doingthis well.
You wanna create service areapages for each location you
(06:26):
serve.
If you work in five differentcities or counties, you should
have five different pagesoptimized for each of those
areas.
You also want to add localschema markup.
This is code that helps searchengines understand your location
data.
Don't worry if you don't knowhow to do this.
This is something you wouldusually hand over to an SEO
(06:48):
consultant or a web developerThis is a snippet of code that
they will add to the back end ofyour website.
there are ways you can test itto make sure that it is firing
correctly.
I'll go over that in a minute.
You also want to reinforce yourlocation authority with content
that mentions local landmarks,and neighborhoods.
(07:09):
Maybe there's local happeningsin your area that are relevant
to your services.
You want to make sure you writefor that local audience.
what I tell clients is if youtake your logo, and branding off
your website, and then sticksomeone else's logo and branding
from another part of thecountry, if the content you have
(07:31):
on that page is still relevant.
Then you're not being specificenough to your local audience.
you really want to write for thelocal audience because you are a
member of your community.
write as if you were writing toyourself.
we see this over and over again.
we've worked with.
Electricians in SouthernCalifornia and San Diego, and
(07:55):
they were able to create theselocal pages for La Jolla, for
Pacific Beach and so on, allfrom this one simple change.
they were able to rank very wellfor those different phrases.
These different local SEOtactics tell Google Bing and
your customers exactly where youwork and who you serve.
(08:16):
It removes all doubt.
as I promise, I'm going to nowclick out of my slides.
and quickly show you the exampleof service pages.
So this is Express ElectricalServices.
They are based in SouthernCalifornia in the Los Angeles
area.
I went to their service areaspage.
(08:36):
they have pages broken down bycounty, we drilled down to Los
Angeles County.
First, let's take a look at thislittle box that just popped up
This box is called the title tagor page title.
if you see this section in thesearch results.
This is the title tag.
(08:57):
It's important to incorporateyour target keyword and your
target service area.here.
So you can see here we hoverover it again, they are calling
out LA County Electrician.
And, they're saying they're a 24hour emergency electrician, so
it's likely that's one of theirmost important service
(09:18):
offerings.
And then we scroll down thepage.
We see they're also using LosAngeles County here, and the
Heading Tag.
So usually the primary headingon the page, that's going to be
what's called a heading one.
If you're writing an outline,think back in school, you maybe
had to write an outline for apaper.
That heading tag is pretty muchgoing to be the title of the
(09:40):
page or what is that page about?
And it's the most importantplace for keyword and service
area placement.
So they're doing that very wellhere.
You'll see here in theirsubheadings, they're using
different variations of.
Licensed Electrician, LA County.
Again, they are calling out LosAngeles County and so on, and
(10:01):
you'll see here I'm not gonnaget it too far into the content,
but do mention like Los Angeleselectricians and other things
here that are relevant for thatprimary keyword for the page.
one thing that they couldimprove that could get them even
more visibility, of course, LosAngeles County, that includes.
(10:21):
Los Angeles proper, but alsoother little towns and suburbs
around the city.
So if they really wanted to gohyper-local, they could call out
those specific suburbs andtowns.
It may not be necessary tocreate a landing page for each
of those towns.
Especially for large cities,there could be many suburbs but
(10:43):
maybe you just prioritize thosewhere you have historically seen
the most business or where yousee the most opportunity.
So that would be one area ofopportunity.
But all in all, this is anexample of a good local landing
page where they're combining thetarget location.
With their primary keyword.
(11:04):
The other thing I mentionedgoing back to the slide, I
mentioned local schema markup.
And so this is where things canget a bit technical.
But again, if you partner with adeveloper, this is something
also that we've been doing forover a decade.
So feel free to reach out to us.
This is a great way to.
Add more local relevance aboutyour business.
(11:27):
the more data points that yougive search engines like Google,
Bing, and now AI powered search,like chat, GPT, perplexity, the
more beneficial it will be foryou this is just one type of
data point.
this is a templated schemasnippet JSOS schema snippet that
you can add.
(11:48):
So what you can do, you'll seehere, I'll zoom in here a bit.
And don't worry, I will link tothis snippet in the description,
you can update your name.
actually put your business name,for image I would include a URL
to your company's logo.
That's usually gonna be the bestimage to include here.
(12:08):
Also make sure that your addressis relevant and then include
your phone number, your hours ofoperation and so forth.
There are schema builders.
I'll link to a few of those inthe video description.
Merkel is a popular one.
You also have Dentsu, they havea schema markup generator.
all you have to do is fill outthe information and then this
(12:30):
generator will build a schemasnippet while you fill out that
information.
So let's say if I put Leo's.
Electrician, you can see here onthe right it is starting to fill
out that information.
I suggest using a tool like thisso that you don't have to figure
out what's what, and then.
Hand it over to your developerto see if they can add it to
(12:53):
your website.
how do you know if this isworking or not?
You can go over here to a schemavalidator, and I'll also link to
this in the video description.
this is the same snippet that Ipulled from the other tab.
You can run a new test.
This is just a template snippet,copy and paste that you're gonna
(13:14):
run the test and what you'relooking for, you wanna make sure
that this runs with no errors orwarnings.
yes, it's more technical, butyou can add more data points to
your website to feed to thesedifferent traditional search
engines and AI powered searchtools.
let's talk a bit about review.
(13:34):
this is something that.
I find not just electricians,but business owners are
uncomfortable with asking forreviews.
They are your visibilitycurrency.
The more you have, the richeryou appear online, as far as
Google and Bing's eyes.
High review counts and qualitydirectly improve your rankings.
(13:55):
One study found that moving froma three star to a 4.5 star
rating increased conversionrates by 25%.
More.
People are converting on yourwebsite.
indicating these users areengaged.
They're not bouncing from yourwebsite, so you are matching
what users are searching for.
over time, this sends positiveuser engagement signals to the
(14:18):
search engines.
So how do you get more reviews?
My advice is always to create asystem around things, especially
if it's something you don't feelcomfortable with.
Build a system where after thejob is completed.
You have an automated follow up,maybe via text message or email
to get that customer's review.
(14:38):
be prompt about this because,we're all busy, so you don't
wanna leave time to waste.
Most happy customers are willingto leave a review.
They just forget unless you ask.
And don't feel bad if theydon't.
Sometimes it does take followup, via text or email.
Maybe someone from your teamgives'em a call to follow up.
But you wanna make sure to makeit as easy as possible.
(15:01):
There is a way to provide a linkthat goes directly to your
Google Reviews or Yelp, ifthat's where you want to build
your reviews.
You wanna make it as easy aspossible for your customer.
Something else that I see manyelectricians miss is that you
wanna make sure to respond toevery review, positive or
negative.
(15:21):
This keeps your profile activeand engaged and it signals to
the search engines that you careabout customer feedback.
more reviews.
Don't just build trust; They canliterally boost your rankings
and conversions being formfilled and calls on your
website.
If you've struggled to getreviews consistently, drop a
comment below and I'll share asimple script you can use to ask
(15:44):
for them.
Moving on to your OnPage, localSEO.
when we talk about OnPage, theseare things that I went over in
the first demo about your titletags, your headings, and so
forth.
you wanna make sure that you areusing your service plus location
in page titles, your mainheadings, subheadings, and your
(16:06):
meta descriptions.
for example, if you have a pagededicated to.
Emergency services and you'reserving the Dallas Fort Worth
area, your title tag may besomething like Emergency
Electrician in Dallas, Texas,and then, hyphen 24/7 service.
And then a hyphen or pipe symbolwith your company name.
(16:28):
You also want to add internallinks between your service and
location pages.
This creates a website thathelps both Google and users.
Navigate your site better.
What you don't want is forpeople to go to your website and
it's difficult to find whatthey're looking for.
one way you can make it easierto get around your site is by
linking relevant pages together.
(16:49):
Next, you want to optimize yourimage alt tags and file names
with local context.So let's sayyou have a panel upgrade service
page, instead of naming an imagefile or alt tag using panel
upgrade, do something morespecific like.
Electric coal panel upgrade NewOrleans, for example.
(17:09):
And you also want to keep yourlocation specific content unique
and relevant.
What I mean by that, andsomething that I've seen is
where electric services company,they'll have many different
local pages, but if you look atthem, it's really all of the
same content.
They just replace the name, theheading and so forth.
So that's not really best foryour local SEO.
(17:33):
it's also not as helpful as itcould be for the user,
especially if you're targeting avast area.
So you wanna make sure to makethat page specific to that
neighborhood or community Thiscould also create an issue with
duplicate content if you have 10different location pages on your
(17:54):
website but all the content isvery similar.
They're gonna pretty muchcompete with each other.
instead of Google and Bingreturning all 10 of those pages
they will try to pick the bestone and just return that page on
a search result.
So this is something that youwant to keep in mind because you
spend all that time eithercreating those pages yourself or
(18:17):
paying someone to create thosepages and they're not really
giving you the vast visibilitythat you're looking for.
Next we have NAP consistency NAPis short for name, address, and
phone.
This is very important for localtrust.
it might sound simple andobvious, but if a business has
(18:39):
not, performed an audit toactually fix these issues this
is something that can easily go.
Uncorrected for a long time, andit can create different issues
with trust in the differentsearch results.
So when we're looking at name,address, and phone, you wanna
make sure that your website URLis consistent across different
(19:02):
profiles like your GoogleBusiness profile, your Facebook
business page your Yelp, yourManta, and so on.
You also wanna make sure thatyour phone number.
is accurate, your address isaccurate.
some of the common things that Isee, let's say if you're renting
out an office in a largerbuilding.
For example, on your Googlebusiness profile, you spelled
(19:22):
out suite, so S-U-I-T-E, but onyour Facebook business page,
you're abbreviating it, so it'sST, 500 or wherever your suite
number is.
When search engines look atthose two listings, that's going
to be seen as inconsistentbecause they're not exactly the
same.
Another example I see, let's sayif you have not.
(19:42):
taken the initiative to buildout your citations, your
different profiles for yourbusiness.
Maybe there was an olderbusiness at that address that's
no longer in business, but theyhad a Yelp profile from 15 years
ago.
since you have never created aYelp profile for your business.
(20:04):
Google and other search enginesare still going to pull that
information from that inactivebusiness from 15 years ago.
if you ever do one of theseaudits, you can see other
businesses that have used youraddress in the past.
So you just wanna make sure thatyou are proactive with this.
Instead of reactive these smallthings.
(20:24):
can hurt your local visibilityespecially if you have
competitors who are taking theinitiative to fix these types of
issues.
So I actually wanted to do aquick screen share and show you
some examples.
of what I just covered.
first with the alt tag.
(20:44):
I just picked a website here.
this depends on your websiteplatform WordPress is very
common.
This is something when youupload an image to a website,
you'll be able to specify theAltech and what is the Altech.
initially the Altech was foraccessibility, Back in the days
of Dialup with very slowinternet connections Altech
(21:08):
would describe that image forsomeone who has maybe a slow
internet connection or they'revisually impaired.
it's a sign of accessibility,which is always something great
to consider for your website.
So if I just look at thisparticular picture, you don't
have to worry about this stuffon the right.
when you're uploading an imageor someone from your team is
(21:30):
uploading an image, they don'treally have to get into the
code, If I select this image, ithighlights this snippet of HTML.
Here on the right, the alt tagis King Harry, the eighth of
England.
that's a way to describe theimage.
how can you make this relevantfor you?
You can specify.
(21:50):
the service the picture isdescribing.
if it's on your ev charginginstallation page, you can put
something like ev charginginstallation.
Then you can add the targetlocation for that page and even
maybe add your business nameAssuming that you are using
original images these imageswill then be eligible to show up
(22:12):
in a search results as well, andthen they'll associate that
image with your company.
So again, another way to getmore visibility in the search
results locally.
The next thing I wanted toquickly go over was that name,
address, and phone or nap,factor.
So I always recommendbusinesses, especially if you're
(22:34):
getting started It's to do acitation audit.
I use SEMrush.
That's our go-to SEO software.
However, there are other toolsout there that provide the same
information.
I'll include a link to this toolhere in the video description.
What you'll do is type in yourbusiness name, I showed an
(22:54):
earlier demo, with ExpressElectrical Services, based in
Los Angeles.
I already ran the audit forthem.
to show you what this lookslike.
It'll give you an overall grade,and tell you how many listings
you need to fix.
It'll also give you moreinformation about your average
review rating, and total reviewsIf you scroll down, it'll tell
(23:17):
you The specific issues thatneed to be addressed with each
profile.
For example, on Yelp, they needto update their phone number.
Or for Bing it's not present.
sometimes there might be falsepositives So it helps to
manually check, especially ifyou have a Facebook business
page.
this is a great starting point,and it's all about.
(23:38):
Making sure your branding isconsistent online.
And you might have new profilesthat you can add that might be
relevant for electricians andelectrical service providers.
now, going back to my contenthere, this.
Video focuses on online localvisibility factors.
(24:03):
But don't forget about offlinevisibility.
Digital is critical, but thephysical world still matters.
use yard signs on active jobsites in your target
neighborhoods.
This could be free advertisingexactly in areas where you want
to build your presence.
If it's within your means,invest in branded vehicle wraps
(24:23):
with your location and contactinfo.
Your service vehicles can beyour mobile billboard, so make
them work for you.
Sponsor or attend localcommunity events.
If you sponsor a local.
Little league team or some,local charity.
you're giving back to thecommunity.
That's most important.
But it's a great way for addedvisibility.
(24:46):
I always encourage my.
Electrician clients to join thelocal chamber of commerce and if
they are targeting a large areawith multiple chambers of
commerce, consider joiningmultiple chambers.
usually with your membership,you're going to get a profile on
their website.
And you can use that profile tolink back to your website.
(25:09):
Chamber of Commerce links, arevery powerful because the
chamber is a very trustedorganization.
If you are on their websitesearch engines know that you're
a legitimate business.
that can be very helpful foryour offline visibility and your
online visibility.
being seen as part of thecommunity helps build trust and
recognition.
good old fashioned networking.
(25:30):
Leave cards, flyers, and onepagers at local supply houses
and businesses.
Other contractors and businessescan be great referrals,
resources as well.
And the key takeaway here isthat local visibility doesn't
start online.
It starts where you do businessevery day.
(25:51):
If you're not ranking where yourcompetitors are, you're losing
leads before you ever get ashot.
That's why we developed the fullcircuit growth method, a
comprehensive approach thatintegrates all these visibility
elements into one system.
taking a quick look at ourframework, we start with the
typical issue why someone willreach out to us.
(26:14):
A lack of qualified leads,highlighting in green on the
left.
we work towards your dreamoutcome through getting found by
the right clients, convertingthose leads into projects, and
knowing exactly what's workingand what's not.
With a robust analyticsimplementation, it's about
building a sustainable systemthat consistently puts your
(26:35):
business in front of the rightpeople.
Implementing all this yourselftakes time and expertise that
most busy electricalprofessionals simply don't have,
and that's where we can come inat Destiny Marketing Solutions.
We specialize in helpingelectricians.
Dominate local search and buildpredictable lead flow.
(26:56):
Through our full circuit growthaudit, we'll uncover exactly
what's broken in your currentvisibility and give you a
detailed plan to fix it fast.
If you're serious about notletting your competitors do one
more job, that should be yours.
You can click the link below.
I'll make sure to include it inthe video description so that
you can book your full circuitgrowth audit.
(27:19):
You've already done the hardwork of building a quality
electrician business.
Now let's make sure that peoplecan actually found you.
I have two expert tips for youwith this video.
The first is geotagging.
This is where you add locationbased data to any images that
you might upload to your websiteor to your other profiles.
(27:44):
this is a topic that is a bitdivisive in the digital
marketing community.
Some people think it works, somepeople think it doesn't have any
impact.
I'm of the camp that the moredata points you can provide the
different search engines, thebetter that's going to be for
your visibility long term.
I suggest you do add geo tax.
(28:05):
you might just be uploading yourphotos to your Google Business
profile from your phone whilerealizing that they can embed
location data into those images.
you can use a tool like.
Geo imager to add location datato your photos before uploading
them to Google and to yourwebsite.
This embeds the exact GPScoordinates of where the photo
(28:28):
was taken.
Why does this matter?
Because Google uses this data toverify that you actually work in
the areas you claim to serve.
It's a powerful trust signalthat few of your competitors are
using.
for viewers.
with a larger business or amulti-location business, you
might already be aware of thebenefit of this.
(28:50):
Google allows separate businessprofile listings for distinct
office locations.
If you have the resources,consider opening satellite
offices or service hubs indifferent parts of your city.
If you are serving a very largemarket each verified address can
rank in its own local map pack.
(29:10):
So I'll show you, where this canbe beneficial.
the key takeaway here is withyour satellite offices, multiple
service locations equal multipleways to dominate local search.
So let's start with thesatellite offices.
this is where I'm at in theGreater Houston area, and I want
you to pay attention to theselistings in the map pack on the
(29:34):
left hand side.
as I started scrolling, you cansee how it's starting to change.
I did a search for a backupgenerator installation.
And so where I scroll to this isprobably no more than 15 minutes
from where I live.
And you can see here we have acompletely different set of
(29:55):
businesses showing up.
if you are serving a large arealike Houston or Los Angeles,
your visibility can be severelylimited.
Based on your proximity to thatsearcher.
one way to address this is tohave satellite offices across
your service area.
(30:15):
some common ways you can start asatellite office, if you don't
want to.
Open a full functioning office,you can try to find a coworking
space.
Many will offer a mailingaddress.
if, You want to have a meetingthat can be a great option for
meeting space.
You have different options.
That's one I found.
(30:35):
if you have a business friend orsomeone from your network, you
can go half on office spacesomewhere other than your main
location.
So as I say, you do havedifferent options But the key
takeaway here is that havingsatellite offices.
Can help you boost yourvisibility across a larger metro
(30:56):
area.
Now, for the first expert tip,the geo tagging, I use a tool
called Geo Immature.
There are other tools thatprovide the same functionality.
And like I said I'll link tothis in the video description.
So if I click start now, I canupload my image.
In this particular tool, theyhave a free and a pro version.
(31:20):
The free version only allows youto do five geo tax per day while
the pro allows you to do Ibelieve it's either 10 or 100,
You can use the search feature,to find the latitude and
longitude.
the easiest way to do that is tohop over to maps.google.com and
(31:40):
type in a location.
Here I'm just using our Googlebusiness profile, you'll notice
in the URL.
after your business name,there'll be an symbol followed
by two coordinates.
you can copy and paste.
the coordinates.
latitude comes first, so copythat then go back and get the
longitude You can see here it'snow correctly pinned my map.
(32:05):
And then from there you can addkeywords and tags.
For this demo, you write yourtags, so it's gonna ask you to
sign in for Google.
this is how you can add geotagsor create geotags for your
image.
once you created those, you'llgo to your image properties and
actually add those to theproperties of your image on your
(32:26):
phone or on your computer.
I would love to know which ofthese strategies you're most.
excited to implement.
drop a comment below.
I read and respond to everyone.
If you found value in thisvideo, do me three favors.
Hit that like button, subscribefor more marketing strategies
and share this with otherelectricians in your network who
(32:47):
need to boost their visibility.
Remember, in this business beingthe best, doesn't matter if
nobody can find you, combine.
Quality work with strategicvisibility both online and
offline, that's when yourbusiness truly shines.
Again, I'm Leonard Parker fromDestiny Marketing Solutions,
helping you light up your localmarket, one search result at a
time.
(33:08):
Until next time.
You know what's funny about
electricity?
You only notice it when it's notworking.
But as an electrician, theopposite is true.
If customers don't notice you,you don't work.
Hey there, I'm Leonard Parkerfrom Destiny Marketing
Solutions, and today we'retackling a problem I see
constantly.
With electrical businessesmaking$200,000 a year, but still
(00:20):
struggling, you're invisible inyour own backyard.
Let me ask you this.
How many times have you drivenpast a house with another
electrician's van parked outsidein your service area and thought
that should be my job?
If you're nodding right now,this video is for you.
I'll show you exactly why you'relosing local jobs to
(00:42):
competitors.
Who may not even be as qualifiedas you are and stick around to
the end.
I have a couple of expert tipsabout some digital visibility
hacks that 95% of electriciansdon't know about, but could
instantly boost your localvisibility in the search
results.
Here's what's happening in yourmarket right now.
(01:04):
Local homeowners and businessowners, they're actively
searching for electricians.
Maybe for a panel upgrade, maybefor some new lighting, but
they're not finding you.
Instead, your competitors areranking higher in getting those
calls, even if they have lessexperience or charge more than
you do.
(01:25):
The brutal truth is this, it'snot the best electrician who
gets the job.
It's the most visible one.
I worked with an electricalcontractor here in Houston who
had.
22 years of experience, but wasgetting beaten out by a company
that had only been around fortwo years, all because a newer
company had better localvisibility.
(01:45):
This isn't just frustrating.
It's literally money left on thetable every single month.
Let's look at why this matters.
Now more than ever, the statsare brutal.
90% of searchers choose abusiness on the first page of
the search results.
If you're on page two, you mightas well be invisible.
(02:09):
And that map section at the topof Google results, that's called
the Map pack, and it absolutelydominates mobile searches, where
most people will look for anelectrician these days.
Here's something mostelectricians don't realize, in
the eyes of your potentialcustomer, visibility equals
trust.
(02:29):
If Google puts you at the top,you must be good, right?
Local search has become the newword of mouth, and if you're
thinking I get plenty ofreferrals, that's great, but
what about all the homeownersand business owners who don't
know someone who knows you?
They're going straight toGoogle.
If you're not showing up wherepeople are searching to them,
you don't exist.
(02:52):
So what's actually hurting yourvisibility?
It usually comes down to fourcore issues.
First, an important orinconsistent Google business
profile.
This is the foundation of yourlocal visibility, and most
electricians set it up once andforget about it reviews aren't
(03:12):
just nice to have They'reranking factors.
Third, no local SEO on yourwebsite.
If you're not using combinationslike service plus city keywords,
like emergency electrician,Omaha, you're missing huge
opportunities Fourth, A lack offresh content and location
signals that tell Google you'reactive and relevant.
(03:35):
Here's the key takeaway.
Most electricians don't have avisibility problem.
They have a foundation problem.
Fix the foundation andvisibility follows naturally.
If you're feeling called outright now, drop a comment
saying, guilty as charged.
we've all been there.
Now let's fix this problem,starting with the most important
(03:58):
piece, dominating the Google Mappack.
First, you want to claim andfully optimize your Google
business profile.
This isn't just filling out thebasics make sure that you're
using the appropriate servicecategories.
Accurate business hours andproper geotargeting.
One mistake I see constantly iselectricians selecting
(04:19):
electrical contractor as theironly category when they could
also use.
Other categories like emergencyelectrician, lighting
contractor, among other relevantoptions Even if you want to go
the local service ads route.
Google will connect your localservice ads account with your
Google business profile.
(04:40):
So you wanna make sure thatprofile is in good standing and
it is a prerequisite before youcan use those local service ads.
Next post updates and freshphotos weekly, if not weekly, at
least try to do this monthly ona regular basis.
Google Rewards active profiles.
I worked with an electricalcompany that started posting one
(05:02):
project photo a week, and we sawtheir local rankings and
visibility.
Climb within a month, getconsistent reviews with service
and location keywords.
The magic phrase to tellcustomers.
If you wouldn't mind mentioningthe specific service we provided
and your neighborhood in yourreview, that would really help
us out.
(05:22):
Not only does that send signalsto Google and other search
engines that you are an expertin this particular service in
this particular area.
But that will also helpprospective clients, see that
you've helped others aroundthem.
The mat pack is your goldenticket.
It puts you in front ofhomeowners and business owners
(05:43):
who are ready to book right now,not just browsing, The second
piece of the puzzle.
is turning your website into alocal SEO magnet.
This means using city andneighborhood names in key areas
of your website.
You don't just wanna stuff themrandomly.
You wanna make sure Thatanything you add to your website
(06:04):
is readable, and understandablefor humans.
But you want to strategicallyplace your city and service
combinations in titles, headers,and specific places in the
content.
Stay tuned and I would do aquick demo of an electric
services company that's doingthis well.
You wanna create service areapages for each location you
(06:26):
serve.
If you work in five differentcities or counties, you should
have five different pagesoptimized for each of those
areas.
You also want to add localschema markup.
This is code that helps searchengines understand your location
data.
Don't worry if you don't knowhow to do this.
This is something you wouldusually hand over to an SEO
(06:48):
consultant or a web developerThis is a snippet of code that
they will add to the back end ofyour website.
there are ways you can test itto make sure that it is firing
correctly.
I'll go over that in a minute.
You also want to reinforce yourlocation authority with content
that mentions local landmarks,and neighborhoods.
(07:09):
Maybe there's local happeningsin your area that are relevant
to your services.
You want to make sure you writefor that local audience.
what I tell clients is if youtake your logo, and branding off
your website, and then sticksomeone else's logo and branding
from another part of thecountry, if the content you have
(07:31):
on that page is still relevant.
Then you're not being specificenough to your local audience.
you really want to write for thelocal audience because you are a
member of your community.
write as if you were writing toyourself.
we see this over and over again.
we've worked with.
Electricians in SouthernCalifornia and San Diego, and
(07:55):
they were able to create theselocal pages for La Jolla, for
Pacific Beach and so on, allfrom this one simple change.
they were able to rank very wellfor those different phrases.
These different local SEOtactics tell Google Bing and
your customers exactly where youwork and who you serve.
(08:16):
It removes all doubt.
as I promise, I'm going to nowclick out of my slides.
and quickly show you the exampleof service pages.
So this is Express ElectricalServices.
They are based in SouthernCalifornia in the Los Angeles
area.
I went to their service areaspage.
(08:36):
they have pages broken down bycounty, we drilled down to Los
Angeles County.
First, let's take a look at thislittle box that just popped up
This box is called the title tagor page title.
if you see this section in thesearch results.
This is the title tag.
(08:57):
It's important to incorporateyour target keyword and your
target service area.here.
So you can see here we hoverover it again, they are calling
out LA County Electrician.
And, they're saying they're a 24hour emergency electrician, so
it's likely that's one of theirmost important service
(09:18):
offerings.
And then we scroll down thepage.
We see they're also using LosAngeles County here, and the
Heading Tag.
So usually the primary headingon the page, that's going to be
what's called a heading one.
If you're writing an outline,think back in school, you maybe
had to write an outline for apaper.
That heading tag is pretty muchgoing to be the title of the
(09:40):
page or what is that page about?
And it's the most importantplace for keyword and service
area placement.
So they're doing that very wellhere.
You'll see here in theirsubheadings, they're using
different variations of.
Licensed Electrician, LA County.
Again, they are calling out LosAngeles County and so on, and
(10:01):
you'll see here I'm not gonnaget it too far into the content,
but do mention like Los Angeleselectricians and other things
here that are relevant for thatprimary keyword for the page.
one thing that they couldimprove that could get them even
more visibility, of course, LosAngeles County, that includes.
(10:21):
Los Angeles proper, but alsoother little towns and suburbs
around the city.
So if they really wanted to gohyper-local, they could call out
those specific suburbs andtowns.
It may not be necessary tocreate a landing page for each
of those towns.
Especially for large cities,there could be many suburbs but
(10:43):
maybe you just prioritize thosewhere you have historically seen
the most business or where yousee the most opportunity.
So that would be one area ofopportunity.
But all in all, this is anexample of a good local landing
page where they're combining thetarget location.
With their primary keyword.
(11:04):
The other thing I mentionedgoing back to the slide, I
mentioned local schema markup.
And so this is where things canget a bit technical.
But again, if you partner with adeveloper, this is something
also that we've been doing forover a decade.
So feel free to reach out to us.
This is a great way to.
Add more local relevance aboutyour business.
(11:27):
the more data points that yougive search engines like Google,
Bing, and now AI powered search,like chat, GPT, perplexity, the
more beneficial it will be foryou this is just one type of
data point.
this is a templated schemasnippet JSOS schema snippet that
you can add.
(11:48):
So what you can do, you'll seehere, I'll zoom in here a bit.
And don't worry, I will link tothis snippet in the description,
you can update your name.
actually put your business name,for image I would include a URL
to your company's logo.
That's usually gonna be the bestimage to include here.
(12:08):
Also make sure that your addressis relevant and then include
your phone number, your hours ofoperation and so forth.
There are schema builders.
I'll link to a few of those inthe video description.
Merkel is a popular one.
You also have Dentsu, they havea schema markup generator.
all you have to do is fill outthe information and then this
(12:30):
generator will build a schemasnippet while you fill out that
information.
So let's say if I put Leo's.
Electrician, you can see here onthe right it is starting to fill
out that information.
I suggest using a tool like thisso that you don't have to figure
out what's what, and then.
Hand it over to your developerto see if they can add it to
(12:53):
your website.
how do you know if this isworking or not?
You can go over here to a schemavalidator, and I'll also link to
this in the video description.
this is the same snippet that Ipulled from the other tab.
You can run a new test.
This is just a template snippet,copy and paste that you're gonna
(13:14):
run the test and what you'relooking for, you wanna make sure
that this runs with no errors orwarnings.
yes, it's more technical, butyou can add more data points to
your website to feed to thesedifferent traditional search
engines and AI powered searchtools.
let's talk a bit about review.
(13:34):
this is something that.
I find not just electricians,but business owners are
uncomfortable with asking forreviews.
They are your visibilitycurrency.
The more you have, the richeryou appear online, as far as
Google and Bing's eyes.
High review counts and qualitydirectly improve your rankings.
(13:55):
One study found that moving froma three star to a 4.5 star
rating increased conversionrates by 25%.
More.
People are converting on yourwebsite.
indicating these users areengaged.
They're not bouncing from yourwebsite, so you are matching
what users are searching for.
over time, this sends positiveuser engagement signals to the
(14:18):
search engines.
So how do you get more reviews?
My advice is always to create asystem around things, especially
if it's something you don't feelcomfortable with.
Build a system where after thejob is completed.
You have an automated follow up,maybe via text message or email
to get that customer's review.
(14:38):
be prompt about this because,we're all busy, so you don't
wanna leave time to waste.
Most happy customers are willingto leave a review.
They just forget unless you ask.
And don't feel bad if theydon't.
Sometimes it does take followup, via text or email.
Maybe someone from your teamgives'em a call to follow up.
But you wanna make sure to makeit as easy as possible.
(15:01):
There is a way to provide a linkthat goes directly to your
Google Reviews or Yelp, ifthat's where you want to build
your reviews.
You wanna make it as easy aspossible for your customer.
Something else that I see manyelectricians miss is that you
wanna make sure to respond toevery review, positive or
negative.
(15:21):
This keeps your profile activeand engaged and it signals to
the search engines that you careabout customer feedback.
more reviews.
Don't just build trust; They canliterally boost your rankings
and conversions being formfilled and calls on your
website.
If you've struggled to getreviews consistently, drop a
comment below and I'll share asimple script you can use to ask
(15:44):
for them.
Moving on to your OnPage, localSEO.
when we talk about OnPage, theseare things that I went over in
the first demo about your titletags, your headings, and so
forth.
you wanna make sure that you areusing your service plus location
in page titles, your mainheadings, subheadings, and your
(16:06):
meta descriptions.
for example, if you have a pagededicated to.
Emergency services and you'reserving the Dallas Fort Worth
area, your title tag may besomething like Emergency
Electrician in Dallas, Texas,and then, hyphen 24/7 service.
And then a hyphen or pipe symbolwith your company name.
(16:28):
You also want to add internallinks between your service and
location pages.
This creates a website thathelps both Google and users.
Navigate your site better.
What you don't want is forpeople to go to your website and
it's difficult to find whatthey're looking for.
one way you can make it easierto get around your site is by
linking relevant pages together.
(16:49):
Next, you want to optimize yourimage alt tags and file names
with local context.So let's sayyou have a panel upgrade service
page, instead of naming an imagefile or alt tag using panel
upgrade, do something morespecific like.
Electric coal panel upgrade NewOrleans, for example.
(17:09):
And you also want to keep yourlocation specific content unique
and relevant.
What I mean by that, andsomething that I've seen is
where electric services company,they'll have many different
local pages, but if you look atthem, it's really all of the
same content.
They just replace the name, theheading and so forth.
So that's not really best foryour local SEO.
(17:33):
it's also not as helpful as itcould be for the user,
especially if you're targeting avast area.
So you wanna make sure to makethat page specific to that
neighborhood or community Thiscould also create an issue with
duplicate content if you have 10different location pages on your
(17:54):
website but all the content isvery similar.
They're gonna pretty muchcompete with each other.
instead of Google and Bingreturning all 10 of those pages
they will try to pick the bestone and just return that page on
a search result.
So this is something that youwant to keep in mind because you
spend all that time eithercreating those pages yourself or
(18:17):
paying someone to create thosepages and they're not really
giving you the vast visibilitythat you're looking for.
Next we have NAP consistency NAPis short for name, address, and
phone.
This is very important for localtrust.
it might sound simple andobvious, but if a business has
(18:39):
not, performed an audit toactually fix these issues this
is something that can easily go.
Uncorrected for a long time, andit can create different issues
with trust in the differentsearch results.
So when we're looking at name,address, and phone, you wanna
make sure that your website URLis consistent across different
(19:02):
profiles like your GoogleBusiness profile, your Facebook
business page your Yelp, yourManta, and so on.
You also wanna make sure thatyour phone number.
is accurate, your address isaccurate.
some of the common things that Isee, let's say if you're renting
out an office in a largerbuilding.
For example, on your Googlebusiness profile, you spelled
(19:22):
out suite, so S-U-I-T-E, but onyour Facebook business page,
you're abbreviating it, so it'sST, 500 or wherever your suite
number is.
When search engines look atthose two listings, that's going
to be seen as inconsistentbecause they're not exactly the
same.
Another example I see, let's sayif you have not.
(19:42):
taken the initiative to buildout your citations, your
different profiles for yourbusiness.
Maybe there was an olderbusiness at that address that's
no longer in business, but theyhad a Yelp profile from 15 years
ago.
since you have never created aYelp profile for your business.
(20:04):
Google and other search enginesare still going to pull that
information from that inactivebusiness from 15 years ago.
if you ever do one of theseaudits, you can see other
businesses that have used youraddress in the past.
So you just wanna make sure thatyou are proactive with this.
Instead of reactive these smallthings.
(20:24):
can hurt your local visibilityespecially if you have
competitors who are taking theinitiative to fix these types of
issues.
So I actually wanted to do aquick screen share and show you
some examples.
of what I just covered.
first with the alt tag.
(20:44):
I just picked a website here.
this depends on your websiteplatform WordPress is very
common.
This is something when youupload an image to a website,
you'll be able to specify theAltech and what is the Altech.
initially the Altech was foraccessibility, Back in the days
of Dialup with very slowinternet connections Altech
(21:08):
would describe that image forsomeone who has maybe a slow
internet connection or they'revisually impaired.
it's a sign of accessibility,which is always something great
to consider for your website.
So if I just look at thisparticular picture, you don't
have to worry about this stuffon the right.
when you're uploading an imageor someone from your team is
(21:30):
uploading an image, they don'treally have to get into the
code, If I select this image, ithighlights this snippet of HTML.
Here on the right, the alt tagis King Harry, the eighth of
England.
that's a way to describe theimage.
how can you make this relevantfor you?
You can specify.
(21:50):
the service the picture isdescribing.
if it's on your ev charginginstallation page, you can put
something like ev charginginstallation.
Then you can add the targetlocation for that page and even
maybe add your business nameAssuming that you are using
original images these imageswill then be eligible to show up
(22:12):
in a search results as well, andthen they'll associate that
image with your company.
So again, another way to getmore visibility in the search
results locally.
The next thing I wanted toquickly go over was that name,
address, and phone or nap,factor.
So I always recommendbusinesses, especially if you're
(22:34):
getting started It's to do acitation audit.
I use SEMrush.
That's our go-to SEO software.
However, there are other toolsout there that provide the same
information.
I'll include a link to this toolhere in the video description.
What you'll do is type in yourbusiness name, I showed an
(22:54):
earlier demo, with ExpressElectrical Services, based in
Los Angeles.
I already ran the audit forthem.
to show you what this lookslike.
It'll give you an overall grade,and tell you how many listings
you need to fix.
It'll also give you moreinformation about your average
review rating, and total reviewsIf you scroll down, it'll tell
(23:17):
you The specific issues thatneed to be addressed with each
profile.
For example, on Yelp, they needto update their phone number.
Or for Bing it's not present.
sometimes there might be falsepositives So it helps to
manually check, especially ifyou have a Facebook business
page.
this is a great starting point,and it's all about.
(23:38):
Making sure your branding isconsistent online.
And you might have new profilesthat you can add that might be
relevant for electricians andelectrical service providers.
now, going back to my contenthere, this.
Video focuses on online localvisibility factors.
(24:03):
But don't forget about offlinevisibility.
Digital is critical, but thephysical world still matters.
use yard signs on active jobsites in your target
neighborhoods.
This could be free advertisingexactly in areas where you want
to build your presence.
If it's within your means,invest in branded vehicle wraps
(24:23):
with your location and contactinfo.
Your service vehicles can beyour mobile billboard, so make
them work for you.
Sponsor or attend localcommunity events.
If you sponsor a local.
Little league team or some,local charity.
you're giving back to thecommunity.
That's most important.
But it's a great way for addedvisibility.
(24:46):
I always encourage my.
Electrician clients to join thelocal chamber of commerce and if
they are targeting a large areawith multiple chambers of
commerce, consider joiningmultiple chambers.
usually with your membership,you're going to get a profile on
their website.
And you can use that profile tolink back to your website.
(25:09):
Chamber of Commerce links, arevery powerful because the
chamber is a very trustedorganization.
If you are on their websitesearch engines know that you're
a legitimate business.
that can be very helpful foryour offline visibility and your
online visibility.
being seen as part of thecommunity helps build trust and
recognition.
good old fashioned networking.
(25:30):
Leave cards, flyers, and onepagers at local supply houses
and businesses.
Other contractors and businessescan be great referrals,
resources as well.
And the key takeaway here isthat local visibility doesn't
start online.
It starts where you do businessevery day.
(25:51):
If you're not ranking where yourcompetitors are, you're losing
leads before you ever get ashot.
That's why we developed the fullcircuit growth method, a
comprehensive approach thatintegrates all these visibility
elements into one system.
taking a quick look at ourframework, we start with the
typical issue why someone willreach out to us.
(26:14):
A lack of qualified leads,highlighting in green on the
left.
we work towards your dreamoutcome through getting found by
the right clients, convertingthose leads into projects, and
knowing exactly what's workingand what's not.
With a robust analyticsimplementation, it's about
building a sustainable systemthat consistently puts your
(26:35):
business in front of the rightpeople.
Implementing all this yourselftakes time and expertise that
most busy electricalprofessionals simply don't have,
and that's where we can come inat Destiny Marketing Solutions.
We specialize in helpingelectricians.
Dominate local search and buildpredictable lead flow.
(26:56):
Through our full circuit growthaudit, we'll uncover exactly
what's broken in your currentvisibility and give you a
detailed plan to fix it fast.
If you're serious about notletting your competitors do one
more job, that should be yours.
You can click the link below.
I'll make sure to include it inthe video description so that
you can book your full circuitgrowth audit.
(27:19):
You've already done the hardwork of building a quality
electrician business.
Now let's make sure that peoplecan actually found you.
I have two expert tips for youwith this video.
The first is geotagging.
This is where you add locationbased data to any images that
you might upload to your websiteor to your other profiles.
(27:44):
this is a topic that is a bitdivisive in the digital
marketing community.
Some people think it works, somepeople think it doesn't have any
impact.
I'm of the camp that the moredata points you can provide the
different search engines, thebetter that's going to be for
your visibility long term.
I suggest you do add geo tax.
(28:05):
you might just be uploading yourphotos to your Google Business
profile from your phone whilerealizing that they can embed
location data into those images.
you can use a tool like.
Geo imager to add location datato your photos before uploading
them to Google and to yourwebsite.
This embeds the exact GPScoordinates of where the photo
(28:28):
was taken.
Why does this matter?
Because Google uses this data toverify that you actually work in
the areas you claim to serve.
It's a powerful trust signalthat few of your competitors are
using.
for viewers.
with a larger business or amulti-location business, you
might already be aware of thebenefit of this.
(28:50):
Google allows separate businessprofile listings for distinct
office locations.
If you have the resources,consider opening satellite
offices or service hubs indifferent parts of your city.
If you are serving a very largemarket each verified address can
rank in its own local map pack.
(29:10):
So I'll show you, where this canbe beneficial.
the key takeaway here is withyour satellite offices, multiple
service locations equal multipleways to dominate local search.
So let's start with thesatellite offices.
this is where I'm at in theGreater Houston area, and I want
you to pay attention to theselistings in the map pack on the
(29:34):
left hand side.
as I started scrolling, you cansee how it's starting to change.
I did a search for a backupgenerator installation.
And so where I scroll to this isprobably no more than 15 minutes
from where I live.
And you can see here we have acompletely different set of
(29:55):
businesses showing up.
if you are serving a large arealike Houston or Los Angeles,
your visibility can be severelylimited.
Based on your proximity to thatsearcher.
one way to address this is tohave satellite offices across
your service area.
(30:15):
some common ways you can start asatellite office, if you don't
want to.
Open a full functioning office,you can try to find a coworking
space.
Many will offer a mailingaddress.
if, You want to have a meetingthat can be a great option for
meeting space.
You have different options.
That's one I found.
(30:35):
if you have a business friend orsomeone from your network, you
can go half on office spacesomewhere other than your main
location.
So as I say, you do havedifferent options But the key
takeaway here is that havingsatellite offices.
Can help you boost yourvisibility across a larger metro
(30:56):
area.
Now, for the first expert tip,the geo tagging, I use a tool
called Geo Immature.
There are other tools thatprovide the same functionality.
And like I said I'll link tothis in the video description.
So if I click start now, I canupload my image.
In this particular tool, theyhave a free and a pro version.
(31:20):
The free version only allows youto do five geo tax per day while
the pro allows you to do Ibelieve it's either 10 or 100,
You can use the search feature,to find the latitude and
longitude.
the easiest way to do that is tohop over to maps.google.com and
(31:40):
type in a location.
Here I'm just using our Googlebusiness profile, you'll notice
in the URL.
after your business name,there'll be an symbol followed
by two coordinates.
you can copy and paste.
the coordinates.
latitude comes first, so copythat then go back and get the
longitude You can see here it'snow correctly pinned my map.
(32:05):
And then from there you can addkeywords and tags.
For this demo, you write yourtags, so it's gonna ask you to
sign in for Google.
this is how you can add geotagsor create geotags for your
image.
once you created those, you'llgo to your image properties and
actually add those to theproperties of your image on your
(32:26):
phone or on your computer.
I would love to know which ofthese strategies you're most.
excited to implement.
drop a comment below.
I read and respond to everyone.
If you found value in thisvideo, do me three favors.
Hit that like button, subscribefor more marketing strategies
and share this with otherelectricians in your network who
(32:47):
need to boost their visibility.
Remember, in this business beingthe best, doesn't matter if
nobody can find you, combine.
Quality work with strategicvisibility both online and
offline, that's when yourbusiness truly shines.
Again, I'm Leonard Parker fromDestiny Marketing Solutions,
helping you light up your localmarket, one search result at a
time.
(33:08):
Until next time.
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