The End in Mind: Personal Development For Entrepreneurs

The End in Mind: Personal Development For Entrepreneurs

When it comes to personal development we can always be improving who we are. My journey started by working backwards- I asked myself, If I could have my dream life, what would it look like? I used to get stuck in the day to day, now I know what my goals are so I can always keep my End in Mind. My name is Caitlin, I am 25 years old and I and the owner of Meraki Media Management. I started my business after I took an Instagram account from 18,000 followers to 500,000 followers in under a month. We could have never accomplished such a goal without The End in Mind. Throughout this podcast I will share tips, strategies and my experiences with listeners to take the mystery out of what it take to start a successful online business. Join us, because we know if you don't know where you're going, you might end up somewhere else. Visit our website https://www.merakimediamanagement.com/ for more information Follow our instagram for daily posts and stories on improving your brand on social media @meraki_media_management Book a free call with Caitlin : calendly.com/merakimediamanagement

Episodes

Unspoken Marketing Secrets: Energy & Data (And How to Use Them)

November 26, 2025 • 25 mins
In this final part of my 4-episode Cozy Earth–sponsored solo series, we’re diving into one of the most overlooked — yet most important — parts of business growth: your energy.This episode goes deep into what really happens behind the scenes when you’re building a business. Not the strategy. Not the content pillars. But the emotional and energetic experience that every entrepreneur faces.I talk about:- Why entrepreneurship is one of...
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Unspoken Marketing Secrets: Marketing 101

November 19, 2025 • 19 mins
In this next Cozy Earth-sponsored episode of The End in Mind, I dive deep into one of the most overlooked parts of business growth — the energy and consistency behind your marketing and lead generation.I share how social media still works (even with 100 followers), why most businesses fail when they cut marketing first, and how to keep your pipeline full through genuine connection and consistent action.From daily lead generation pr...
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Unspoken Marketing Secrets: Influencer Marketing

November 12, 2025 • 23 mins
We’re back with another Cozy Earth x The End in Mind episode! In this week’s solo, I’m diving into one of my favorite (and most misunderstood) topics: influencer marketing.After years of working with brands and creators through my agency, Meraki Media Management, I’ve learned that the secret to influencer marketing isn’t about follower count — it’s about relationships, alignment, and collaboration.I’m sharing:- What to do when you ...
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Unspoken Marketing Secrets: The Power of Storytelling

November 5, 2025 • 24 mins
In this special solo series, I’m kicking off the first of four episodes with Cozy Earth — one of my absolute favorite brands!As I record wrapped in their unbelievably soft bamboo pajamas and sheets, I’m diving into the first Unspoken Marketing Secret every entrepreneur needs to know: storytelling.I talk about how sharing your real experiences builds trust, creates connection, and turns casual followers into lifelong clients. I shar...
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Don't Overthink Things, Especially Sales with Chelsie Ram

October 29, 2025 • 34 mins
In this week’s episode, I’m joined by Chelsie Ram, a business coach with over 8 years of experience helping service providers, coaches, and sales teams build profitable sales frameworks that actually feel good.We dive into the mindset behind sustainable sales and marketing — what alignment in business really means, and how to simplify your approach so you can make more money without losing the joy that started it all.Chelsie and I ...
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Building a Brand World That Evolves with You with Lizzy Grant

October 22, 2025 • 23 mins
This week, I’m joined by Lizzy Grant, owner and lead designer of White Point Creative, a boutique creative agency that helps online entrepreneurs refresh their brands and bring cohesion to their vision.Lizzy and I dive deep into the creative process behind branding — not just how it looks, but how it feels. She shares how to create a “brand world” that represents your values, audience, and offers, and why your brand should grow and...
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Doubt the Doubt: Creating Abundance with Joel Salomon

October 15, 2025 • 37 mins
In this week’s episode, I sit down with Joel Salomon — prosperity coach, author, and former hedge-fund manager — to explore the real connection between money, mindset, and manifestation.Joel shares how he walked away from Wall Street success to follow his purpose: helping others rewrite their beliefs about money and create abundance through practical mindset shifts. We talk about the limiting beliefs that keep entrepreneurs stuck i...
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Rewiring Old Beliefs Through Self-Hypnosis with Nikki Gangemi

October 8, 2025 • 43 mins
In this week’s episode of The End in Mind, I sit down with Nikki Gangemi, Board-Certified Master NLP Practitioner, Life & Success Coach, Hypnotherapist, and Founder of Mindful Matters LLC, to explore how self-hypnosis can help us rewire old patterns of thinking and create lasting change in business and life.Nikki shares her inspiring journey—from actress to teacher to entrepreneur—and how every pivot became an identity upgrade that...
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Why Marketing Should Be Fun (and How to Bring Joy Back into Your Business)

October 1, 2025 • 13 mins
In today's solo episode, I get real about something too many entrepreneurs forget: marketing should be fun.When your business starts feeling heavy, your content will too — and clients can sense it. As highly sensitive, intuitive people, many of us can instantly tell whether someone is creating from a place of joy or from obligation. The same is true for your audience.I share why fun and alignment are the most magnetic marketing str...
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Bridging Your Skills and Forecasting Market Trends

September 24, 2025 • 18 mins
In this solo episode of The End in Mind, I dive into something I’ve been noticing (and living through) in business: the shift toward becoming a multifaceted entrepreneur.We’re in a season where your personal brand and your business brand can’t be separated anymore — they need to fuel one another. And the skills that make you stand out aren’t just nice-to-have add-ons; they’re often the deciding factor when a client chooses to work ...
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Transforming Trash into Treasure: Resale, Sustainability, and Scaling Smart with Jessica Rennard

September 17, 2025 • 25 mins
In this episode, I sit down with Jessica Rennard — resale industry expert, entrepreneur, and business leader with over 15 years of experience turning surplus apparel into scalable, sustainable ventures.Jessica is the president of New Source, a micro wholesale sourcing company that empowers resellers and resale store owners by providing curated inventory. With a background in nonprofits, a passion for circular commerce, and a career...
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Giving Yourself Permission to Evolve

September 10, 2025 • 18 mins
In this solo episode, I share openly about where I am right now — in life, in business, and in this season of growth. From my mom’s healing journey to preparing for my wedding, to shifting how I see myself and the work I do, it’s been a time of reflection, patience, and change.I talk about what it really means to give ourselves permission to evolve — even when it feels uncomfortable or when others might not understand. Part of that...
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Saving Families Through Law and Advocacy with Mark G. Astor

September 3, 2025 • 51 mins
In this episode, I’m joined by Mark G. Astor — an attorney, advocate, and founder of multiple law practices dedicated to supporting families impacted by substance abuse and mental health challenges.Mark shares his powerful journey from working as a prosecutor in the 1990s, to losing his sense of purpose, and ultimately finding his mission: helping families reclaim their loved ones from addiction, mental illness, and failed attempts...
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Out of the Ashes

August 27, 2025 • 18 mins
In this solo episode, I share a deeply personal reflection on the way our past experiences—especially the challenging ones—are never wasted. I talk about the synchronicities I’ve been noticing in my own life lately, and how moments from my early 20s, working for a cancer nonprofit, have come full circle in unexpected ways during my recent personal experiences.From sitting with patients and hearing their stories to launching a campa...
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Building a Business That Runs Without You with Libby DeLucien

August 20, 2025 • 34 mins
This week I’m joined by Libby DeLucien — systems strategist, founder, and unapologetically practical business builder. She’s the CEO of WootRecruit, Sell Convert Clean & Organize It, and creator of the 1 Layer Deep™ framework, helping entrepreneurs escape the day-to-day by building businesses that run without them.Libby and I dive into her incredible journey — from starting with nothing during one of the hardest seasons of her life...
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Creating from Presence, Not Pressure with Jason Moss

August 13, 2025 • 36 mins
In this episode of The End in Mind, I’m joined by Jason Moss — a multi–six-figure business coach and creator of the CEO Freedom Formula. Jason has helped over 1,000 entrepreneurs grow their businesses sustainably while working less, and today he’s sharing the real secret to scaling without burning out.We dive deep into the intersection of business growth, personal development, and spirituality — and why the majority of your success...
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Scarcity is Felt with Tana Kramer

August 6, 2025 • 34 mins
In this episode of The End in Mind, I’m joined by Profitability Strategist and founder of TK Solutions, Tana Kramer. Tana shares how her experience—starting in her dad’s small-town glass shop to running financial operations across industries—shaped her passion for helping women entrepreneurs build sustainable, profitable businesses. We talk about the hard truths many business owners face: messy finances, unpredictable income cycle...
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Is Google Dead? Why SEO Isn’t What It Used to Be (And What to Do Instead)

July 30, 2025 • 14 mins
In this solo episode, I break down one of the biggest shifts happening online: how AI is changing the way we use Google—and why relying on SEO alone is no longer enough for small business owners. With platforms like Instagram, TikTok, and Facebook becoming the new search engines, it’s more important than ever to show up on social media authentically and consistently. I share real-time insights into how AI is scanning your content ...
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Coming Home to Yourself with Nichole Lee

July 23, 2025 • 40 mins
In this heartfelt and transformational episode, I’m joined by Nichole Lee—Certified Trauma-Informed Somatic Life Coach, Spiritual Strategist, and Multidisciplinary Healer. This conversation goes way beyond business or mindset—it’s about remembering who you are at your core and learning to live from that place of truth, embodiment, and self-love. Nichole shares her powerful personal story of loss, spiritual awakening, and how she...
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Perfection is Perception

July 16, 2025 • 19 mins
In this solo episode, I’m unpacking a concept that many entrepreneurs don’t realize is slowing them down: the illusion of perfection. Perfection doesn’t actually exist—because it’s always filtered through someone else’s perception. When we cling to our own version of “perfect,” we often miss the mark with clients, waste time trying to meet imaginary standards, and stall the momentum our businesses need to grow. I’m sharing:- How ...
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