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April 8, 2024 • 40 mins

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Introduction


In the ever-evolving food industry, where consumers demand healthier alternatives without compromising taste, one entrepreneur is making waves with his innovative approach to reinventing the classic cookie. Nicholas Naclerio, the founder and CEO of mhmm.Ly, shares his inspiring journey of turning a personal struggle with an eating disorder into a mission to make delicious, nourishing foods accessible to all.


Naclerio's story is a testament to the power of perseverance, resilience, and a deep-rooted passion for creating positive change. From his humble beginnings in a small New York apartment to securing investments from industry heavyweights like Andrew Yang and the former CFO of Oatly, Naclerio's path has been paved with challenges and triumphs.


In this thought-provoking episode, Naclerio candidly discusses the arduous yet rewarding process of fundraising, navigating the complex world of investors, and the importance of selecting the right partners who understand the unique demands of the food industry. He also delves into the intricacies of marketing and distribution, offering valuable insights into the strategies that have proven successful for his brand.


But Naclerio's mission extends far beyond mere business success. His unwavering commitment to creating a sustainable, ethical, and inclusive food system is a driving force behind his endeavors. With a focus on using simple, nourishing ingredients like nuts, root vegetables, and apple sugar, Naclerio's cookies are not only delicious but also cater to a wide range of dietary needs, promoting overall well-being.


Join us as we explore the intersection of entrepreneurship, food innovation, and personal growth, and discover how Naclerio's journey is paving the way for a healthier, more conscious approach to indulgence.


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