“We’re in the business of making people happy.” John and Mark Cronin, a father-son co-founding duo of John’s Crazy Socks join Laurie today to discuss entrepreneurship and inclusion. John and Mark share the inspiring story of their business journey, emphasizing key entrepreneurial insights. They discuss their unique business model, including over half of their employees with differing abilities, and their commitment to spreading happiness. The discussion covers their innovative approaches to customer satisfaction, success metrics, notable initiatives like the Unity Sock, and their role as advocates for people with disabilities. The episode also touches on their engaging community activities such as the weekly dance party and custom sock designs. Mark and John highlight the profound impact entrepreneurship can have on individuals and communities.
Takeaways:
- Focus on the positive impact your business can have in the community. A strong mission can differentiate your offerings from competitors.
- Know why you are in business and ensure your values are clear and driven through every action you take.
- Consider hiring people with different abilities. It can lead to better business practices and a highly motivated workforce.
- Engage with your customers on a personal level. Small touches like handwritten notes, added candies, and personalized messages can make a big difference.
Quote of the Show:
- “ The customer can be dead wrong, but we're not in the business of being right. We're in the business of making people happy.” - Mark Cronin
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This Show is Sponsored by The Business Transition Sherpa®
100 percent of owners will leave their business one day. But few are prepared. Are you? Get your copy of the Amazon best-selling book by nationally recognized expert, Laurie Barkman that reveals how to build business value and plan for succession, transition, or selling the business on your terms....what every entrepreneur needs to know.
✨📖 Get your FREE digital copy of The Business Transition Handbook here: https://btsherpa.com/book
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Connect with Laurie Barkman:
LinkedIn: https://www.linkedin.com/in/lauriebarkman/
Website: https://thebusinesstransitionsherpa.com/
Book: https://btsherpa.com/book
Course: https://freedom-finder.thebusinesstransitionsherpa.com/freedom-finder-course
Connect with John and Mark:
LinkedIn: https://www.linkedin.com/in/mxcronin/
Website: https://johnscrazysocks.com/
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