[66] Unmasking Hidden Opportunities: The Data Analytics Detective's Playbook

Data analytics is way more exciting than it sounds!

Luke Komiskey, founder of Data Drive, explains how start-up entrepreneurs and small and medium-sized businesses can harness the power of data to challenge assumptions and help them make smarter decisions.

Without tech talk, Luke explains complex concepts like data engineering. Data is like detective work. When done right, it often uncovers growth and profit opportunities, like a science museum that found donors by looking at their data.

Whether you're a data newbie or a business owner looking to up your game, the secret to success often lies right under your feet or in your hard drive.


TAKEAWAYS:

✅ Why data analytics is crucial for small and mid-market organizations
✅ What is Data Engineering
✅ Data can challenge assumptions and help scale a business by providing a
      common foundation for decision-making.
✅ While numbers don't lie, they still need to be interpreted correctly
✅ What is required to ensure data accuracy
✅ One thing Luke has done and encouraged others to do that inspires
      unconventional thinking in life and entrepreneurship.


Takeaways

• Why data analytics is crucial for small and mid-market organizations
• What is Data Engineering
• Data can challenge assumptions and help scale a business by providing a common foundation for decision-making.
• While numbers don't lie, they still need to be interpreted correctly
• What is required to ensure data accuracy
• One thing Luke has done and encouraged others to do that inspires unconventional thinking in life and entrepreneurship.

Connect with Luke:

LinkedIn: linkedin.com/in/komiskey
Website: goDataDrive.com (Company)
Email: [e-mail]