43: How To Find Investors and Raise Money

In this episode, Eunice Ajim discusses how to meet investors for your startup. She covers topics such as identifying a good investor, considerations for African startups, using similar portfolio companies as a strategy, strategies to meet startup investors, preparing for the first meeting, making a compelling pitch, and follow-up after the first meeting.

Takeaways

• Different investors have different investment criteria, so it's important to identify investors who align with your startup's industry, stage, and location.
• When targeting investors who have not invested in your specific market, use their portfolio companies as a reference to show the potential for success in your market.
• To meet startup investors, be active on social media, invite them to participate in your podcast or event, leverage your network, and ask for introductions from founders they have previously invested in.
• In the first meeting with an investor, focus on building a connection and sharing your story rather than diving straight into the pitch deck. Follow up after the meeting and continue to nurture the relationship.

Chapters

00:00 Identifying a Good Investor for Your Startup

02:22 Considerations for African Startups

03:21 Using Similar Portfolio Companies as a Strategy

06:32 Strategies to Meet Startup Investors

11:08 Preparing for the First Meeting

14:07 Making a Compelling Pitch

16:01 Follow-up After the First Meeting

Make sure to connect with Eunice Ajim on various platforms:

Ajim Capital Website: https://www.ajimcapital.com/

Eunice Ajim Website: https://euniceajim.com/

LinkedIn: https://www.linkedin.com/in/euniceajim/

Twitter: https://twitter.com/euniceajim/

Instagram: https://www.instagram.com/euniceajim/

TikTok: https://www.tiktok.com/@euniceajim