The problem with the way we've been doing EV outreach at and with events is wrong! It’s expected, unoriginal, and easily forgettable.
And at the end of the day, how much impact will talking to 30 people (who don’t really care what you have to say and only approached out of curiosity), really make? Not that much. And, if you or your organization put down money for the privilege, then honestly, it was a mistake. But worse, you spent your time and resources to set up and be present, but not really effective.
Let’s be real, the mission that we all share, is to move progress forward and get more people driving more EVs. So our efforts have to be impactful. And that means that for or at events, what we do and how we do it has to engage with the attendees who are there… so how do we do this?
Well, that's what this episode is all about!
I'm giving real ideas, some proven, some well... off the top of my head that I have no idea if they'll work or not. But definitely something to think about.
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Mentioned in the show:
The 2024 Electric Vehicle Festival: www.electricvehiclefest.com
The 2024 Clean Fuels Summit: www.electricvehiclefest.com/summit
ZEV Tour: www.zevtour.com
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Producer Tier - Eric Weber, Tony Stuntz
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Life on Record: https://www.lifeonrecord.com
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