The Smartest Bet You'll Ever Make In Your Business

Episode Summary

Everyone has advice on where business owners should put their energy. Whether it's creating a new offer, spending more on marketing, or building a bigger team. The noise is endless. But when it all quiets down, there’s really only one bet that pays off every time.

In this episode, Holly sits down with Jaime Taets, Founder and Chief Vision Officer of Keystone Group International, to talk the winning bet every business owner must make in their business. Jaime shares her entrepreneurial story over the past 13 years where she's led Keystone through the highs, lows, and pivots. Together, Holly and Jaime talk about the messy parts of building a business, the lessons that came from both wins and failures, and why resilience and vision are the real non-negotiables to building something that lasts.

If you’ve been stuck in second-guessing mode or waiting for permission to go all in, this episode is for you.

In this episode you’ll learn:

[02:34] The subtle signs that tell you it’s time to make a big move in your career or business

[06:55] Why the people closest to you may not always be the best ones to share your big ideas with

[13:18] The messy middle of leadership and what to expect when you’re learning as you go

[20:56] A powerful framework for building a culture that actually fuels growth (and what to avoid)

[24:44] The hard lesson that almost made Jaime walk away from her business and what came next

[28:03] The unexpected challenge outside of business that reshaped how Jaime approaches risk

[33:19] The #1 place to bet if you want your business (and yourself) to thrive

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Connect with my guest:

• Keystone Group International
• Jaime on LinkedIn
• Jaime on Instagram