The Everyday Jefa

In this inspiring episode of The Everyday Jefa, host Bessy Martinez sits down with Heather Reese—a Latina attorney, plus-size model, and activist dedicated to championing body positivity, diversity, and social justice. Heather shares her journey of breaking stereotypes, amplifying Latina businesses, and balancing a multifaceted career as a legal advocate and influencer.

Together, they dive into:
✨ The power of community, mentorship,...

***Disclamer: This episode is for Season 4 not season 3 as stated by host on this episode.

In this episode of the Everyday Jefa podcast, host Bessy Martinez shares her journey as a Latina entrepreneur, mother, and community leader. She discusses the importance of empowerment, cultural identity, and the challenges of navigating life as an everyday woman. Bessy emphasizes the significance of storytelling, authenticity, and trusting t...

In this episode, Bessy Martinez explores the transformative power of self-awareness and how it can be harnessed to make confident decisions and grow a business. She discusses the importance of understanding who we are, what drives us, and how we interact with the world. Bessy shares her personal journey of self-awareness and the impact it has had on her life. She also emphasizes the need to extend grace to ourselves and prioritize ...

Join us on The Everyday Jefa podcast as host Bessy Martinez interviews Cecilia Rios Murrieta, a dynamic entrepreneur with an inspiring journey. Cecilia is an MBA graduate from the Darden School of Business, a brand strategy consultant, author, and Co-founder & CEO of JAS Alcohol-Free Cocktails. JAS aims to revolutionize socializing with delicious alcohol-free beverages.

Before JAS, Cecilia founded La Niña del Mezcal and ŌM...

In this episode of the Everyday Jefa podcast, host Bessy Martinez interviews Mayra Gomez Sanchez, is launch and sales conversion copywriter and marketing strategist who connects the public to diversity driven leaders by writing culturally relevant and genuine copy.She believes that authentic marketing to today's diverse public can help bridge the cultural divide we see today. Making the realm of marketing as a place where all...

In this episode of the Everyday Jefa podcast, host Betsy Martinez shares her personal journey with endometriosis and miscarriages. She discusses the lack of awareness and conversation around these topics, particularly in Latino households. Betsy emphasizes the importance of advocating for oneself and seeking medical help when experiencing symptoms. She also highlights the need for empathy and support from others, especially when s...

Summary

In this episode of The Everyday Jefa, host Bessy Martinez interviews Christina Rodriguez, the creator and founder of Latinas with Masters. They discuss the importance of building relationships through social media and the impact of online communities. Christina shares her background and work as a doctoral candidate and higher education administrator. She explains the motivation behind creating Latinas with Masters and the n...

In this episode of The Everyday Jefa, host Bessy introduces her best friend and business bestie, Rita Bautista, the founder of Latina Podcasters and Lativerse. They discuss Rita's journey from starting a podcast to building a podcast network and now becoming a tech founder. Rita shares her proudest moments, the importance of authenticity and community, and offers advice for those looking to start a podcast. Rita Bautista and Th...

In this episode of The Everyday Jefa, host Bessie Martinez interviews Laura Ramos James, a personal injury attorney. Laura shares her journey of becoming a lawyer and her passion for helping injury victims, particularly in the Hispanic community. She discusses the challenges she faced as a Latina in a male-dominated field and the support she received from her family and husband. Laura also talks about her initiative, Mano Amiga, wh...

In this episode of the Everyday Jefa podcast, host Bessy Martinez interviews Staci LaToison, founder and CEO of Dream Big Ventures and host of the Her Money Moves podcast. Staci shares her career journey, including working at Chevron and living as an expat in China and Angola. She discusses her transition from corporate to entrepreneurship and the importance of investing in women-led businesses. Staci also talks about starting the ...

In this episode, Bessy Martinez, the host of The Everyday Jefa, discusses the importance of embracing goals and achievements. She emphasizes the power of positive affirmations and setting intentions to manifest success. Bessy also highlights the significance of practicing gratitude and overcoming self-doubt.

Finally, she explores the concept of aligning with one's true self to live a fulfilling life. In this conversation, The E...

In this episode of the Everyday Jefa Podcast, host Bessy Martinez engages in a compelling conversation with Tori Escamilla, a Navy veteran, podcast host, and business owner. Tori's journey is a tapestry of diverse experiences, from military service to entrepreneurship and podcasting. The duo explores Tori's multifaceted endeavors, emphasizing the importance of sharing untold stories. Tori shares insights on her Chicanachism...

In this episode, host Bessy Martinez interviews Stephanie Houston, the CEO and founder of Island Getaway Rum. Stephanie shares her journey as a Latina entrepreneur in the spirits industry and the importance of representation. She discusses the inspiration behind starting Island Getaway Rum and the significance of connecting with her ancestral legacy. Stephanie also highlights the challenges faced by Latina entrepreneurs and the str...

Summary

In this episode of The Everyday Jefa, host Bessie Martinez interviews Fabiana Meléndez Ruiz, the CEO and founder of Reforzo Collaborative, an Austin-based public relations agency. Fabiana shares her journey from considering a career in mortuary science to discovering her passion for marketing and PR. She discusses the challenges she faced as a Latina in the industry and the lack of representation in Spanish-language pi...

Summary

In the first episode of Season 3, Bessy Martinez, the host of the Everyday Jefa podcast, introduces the rebranding of the show and explains the shift to the Everyday Jefa platform. She shares her personal journey and the challenges she faced when moving to a new city during the pandemic. Bessy emphasizes the importance of community and how it inspired her to create a platform for everyday Latinas. The episode includes a gui...

🎙️ Join us in this episode as we sit down with Yuri Vega, a trailblazer in the footwear industry with over two decades of experience. From Merrell to Saucony, Hush Puppies to Keds, Chaco to Sperry, Yuri's journey has been a remarkable ride through some of the most iconic brands in the world.

As an industry veteran, Yuri has lent her expertise to international operations, merchandising, and distribution across diverse regions. ...

In this inspiring episode, we sit down with Ruby Garcia, a Leadership Development Consultant, Executive Coach, and Hypnotherapist, renowned for her work with first-generation corporate professionals, Latino/e/x professionals, and women navigating career and life transitions. Ruby's unique approach blends professional development with a genuine commitment to human fulfillment, guiding her clients to embrace their true selves and...

If you're looking for a podcast episode that can help you unlock your leadership and coaching potential, look no further than this episode where we site down with Coach Krizel's. Coach Krizel's journey into coaching began when she felt lost and unfulfilled, but her mother's advice led her to discover the world of coaching and her true calling. As the founder of Leading Lady Network, her mission is to inspire and equ...

Meet xBValentine, the triple minority artist from Georgetown, Texas, who's been paving her way in the music industry since the age of 15. With her unique blend of masculine energy, smooth melodies, and irresistible mystery, xBValentine has captivated audiences across the country, opening up for national acts such as Joyner Lucas, WESTSIDE Boogie, Three 6 Mafia, and more. She's embraced the communities she's a part of, i...