Building Brands with Heart with Ruby Herrera

In this episode of Everyday Jefa, host Bessy Martinez welcomes marketing and branding expert Ruby Herrera for an inspiring conversation about entrepreneurship, creativity, and community. Ruby shares her journey from discovering her love for art as a child in Chicago to launching her own branding business, Ruby Creative Co., in Arlington, Texas.

Together, Bessy and Ruby dive into the power of branding with authenticity, the importance of community support, and the role of creativity in building a business that truly reflects one’s identity. They discuss audience perception during rebranding, the rise of content creation, and the challenges faced by underrepresented entrepreneurs in the marketing industry. Ruby also highlights how her corporate experience shaped her entrepreneurial mindset and the significance of strategic planning.

Beyond business, this conversation is a heartfelt reminder to embrace personal growth, navigate change with confidence, and reconnect with our inner child for fulfillment. Ruby’s work—rooted in cultural heritage, inclusivity, and empowerment—has led her to collaborate with impactful organizations like the Cesar Chavez Foundation and Lin-Manuel Miranda, making a lasting difference in her community.

Tune in for an insightful and uplifting discussion on building a brand with heart, resilience, and purpose.