From Classroom to Copy with Mayra Gomez Sanchez

In this episode of the Everyday Jefa podcast, host Bessy Martinez interviews Mayra Gomez Sanchez, is launch and sales conversion copywriter and marketing strategist who connects the public to diversity driven leaders by writing culturally relevant and genuine copy.She believes that authentic marketing to today's diverse public can help bridge the cultural divide we see today. Making the realm of marketing as a place where all business owners can come together and create a space of inclusivity for everyone They discuss Mayra's journey into copywriting and her definition of the industry. Mayra shares her experience of transitioning from being an elementary teacher to a copywriter and the challenges and rewards she has encountered along the way. They also discuss the importance of ethical copywriting and the need for more BIPOC copywriters in the industry. Mayra talks about her daily practices for grounding herself and shares her experience of being featured on the NASDAQ billboard in Times Square. Mayra shares advice for aspiring copywriters and the importance of serving the BIPOC community. She emphasizes the need for curiosity, research, and networking to get started in copywriting. Mayra also discusses how BIPOC copywriters can best serve their own communities by showcasing their personal experiences and building authentic relationships. She shares her goal of having a team of BIPOC copywriters in her agency to better serve the diverse population. Mayra encourages aspiring copywriters to put themselves out there, reach out to brands, and not be afraid of rejection. She also shares a fun fact about herself as a former drum major.

Chapters00:00Introduction to Everyday HIPAA Podcast02:02The Journey into Copywriting06:39Challenges and Rewards of Transitioning Careers10:54Grounding Practices for Balance and Focus13:06Proud Moment: Being Featured on the NASDAQ Billboard30:17Serving the BIPOC Community: Showcasing Personal Experiences and Building Authentic Relationships36:20Building a Team of BIPOC Copywriters: Diversity and Better Representation38:43Putting Yourself Out There: Overcoming Fear of Rejection as an Aspiring Copywriter41:54Fun Fact: Mayra's Journey as a Drum Major and the Importance of Leadership