Join us on The Everyday Jefa podcast as host Bessy Martinez interviews Cecilia Rios Murrieta, a dynamic entrepreneur with an inspiring journey. Cecilia is an MBA graduate from the Darden School of Business, a brand strategy consultant, author, and Co-founder & CEO of JAS Alcohol-Free Cocktails. JAS aims to revolutionize socializing with delicious alcohol-free beverages.
Before JAS, Cecilia founded La Niña del Mezcal and ŌME Spirits, promoting artisanal Mezcal and agave spirits to preserve traditional production processes and elevate Mexican spirits globally. In 2012, her love for Oaxaca and passion for agave led her to start one of the first Mezcal blogs. Recognized in 2016 as one of the “Most Innovative Women in Food and Drink” by Fortune and Food & Wine Magazines, Cecilia also authored “Tequila Made Me Do It” in 2018.
In this episode, Cecilia discusses her entrepreneurial journey, the challenges of the non-alcoholic beverage industry, and the importance of branding. She emphasizes community support, collaboration, and overcoming obstacles as a Latina in a male-dominated industry. Tune in to hear about the exciting future of JAS and Cecilia’s daily wellness routines.
Chapters00:00Introduction to The Everyday Hefa Podcast01:23Introducing Cecilia and Her Business06:02Creating Jazz: Non-Alcoholic Cocktails08:23Challenges in the Non-Alcoholic Beverage Industry10:12The Growing Demand for Non-Alcoholic Options13:02Crafting Flavors in Non-Alcoholic Cocktails16:26The Importance of Smell in the Drinking Experience20:58Building Community and Overcoming Stigma24:38The Importance of Collaboration and Community25:34Challenges as an Entrepreneur26:33Overcoming Challenges and Building Confidence28:26Learning and Growing from Past Experiences30:28Starting a Business and Making Progress32:18Believing in Yourself and Overcoming Limiting Beliefs33:15Taking Action and Starting Small35:00Creating Your Own Path and Embracing Individuality36:07Upcoming Products and How to Support38:28Launching in Specs and Expanding Distribution41:44Supporting and Being Part of the Journey42:02Daily Must-Do: Yoga and Stretching
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