From Podcasting to Tech Founder: The Rita Bautista Story

In this episode of The Everyday Jefa, host Bessy introduces her best friend and business bestie, Rita Bautista, the founder of Latina Podcasters and Lativerse. They discuss Rita's journey from starting a podcast to building a podcast network and now becoming a tech founder. Rita shares her proudest moments, the importance of authenticity and community, and offers advice for those looking to start a podcast. Rita Bautista and The Everyday Jefa discuss the importance of authenticity and representation in podcasting and media. They share their personal journey of building their businesses and the power of community and collaboration. Rita talks about her new venture, Lativerse, which aims to create a platform for video-based podcasts and amplify the voices of Latina podcasters. They emphasize the need for support and recognition of diverse voices and the impact it can have on the future of media.

Takeaways

Latina women are making jefa moves in their everyday lives, whether it's at home or in their careers and businesses.

Rita Bautista shares her journey from starting a podcast to building a podcast network and becoming a tech founder.

Authenticity and community are key in building a successful podcast and business.

Good content, consistency, and authenticity are important factors in podcasting success.

The podcasting space is not saturated, and there is room for everyone's unique voice and perspective. Authenticity and representation are key in podcasting and media.

Building a community and collaborating with others can lead to personal and professional growth.

Lativerse aims to create a platform for video-based podcasts and amplify the voices of Latina podcasters.

Support and recognition of diverse voices is crucial for the future of media.

Chapters00:00Introduction and Empowerment09:06The Importance of Representation23:31Sharpening the Mind29:43Overcoming Shyness and Building a Friendship36:39Investing in Yourself and Recognizing Your Worth