House of Chingonas @SXSW: Latinas Breaking Barriers in Sports with Jennifer Yepez-Blundell

In this powerful episode, host Bessy Martinez takes you inside the House of Chingonas—a bold and unapologetic space created to empower Latina women across industries, with a spotlight on sports.

Bessy sits down with Jennifer Yepez-Blundell, co-founder of Drafted, a Latina-led sports media company changing the narrative by centering the stories and voices of Latina athletes and fans.

Together, they dive into the realities of being Latina in the sports industry—addressing the barriers, the breakthroughs, and the need for greater representation both on and off the field. Jennifer shares the inspiration behind Drafted, the importance of visibility and storytelling, and how community support can shift the future of sports media.

💬 They discuss:

• The challenges Latinas face in the sports industry

• Why representation matters now more than ever

• The mission behind Drafted

• How spaces like House of Chingonas are pushing the culture forward

• And the collective power of collaboration, education, and support

This episode is a celebration of mujeres making jefa moves in spaces where we’ve historically been left out. It's a call to action for unity, visibility, and creating opportunities for the next generation.

Listen in and get inspired to take up space, break barriers, and amplify your voice—because the game is changing, and Latinas are leading the way.