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August 6, 2025 • 60 mins

Ever wondered how an 18-year-old builds a successful marketing agency while his peers are still figuring out their college plans? Eric Campbell sits down with us to share his remarkable journey from curious teenager to digital marketing entrepreneur managing a global team today.

At just 15, Eric started studying content creators, taking copious notes on digital marketing strategies. By 16, he landed his first video editing client and discovered he had a knack for helping podcasters generate massive view counts. Now running a thriving agency, Eric reveals his unconventional client acquisition methods that cut through the noise of generic pitches.

Beyond marketing tactics, Eric shares his vision for scaling his business while maintaining quality, his thoughts on balancing multiple income streams, and his philosophy on focus as the ultimate entrepreneurial superpower. For anyone looking to build a digital business or improve their content marketing strategy, this conversation offers a masterclass from someone who's achieved remarkable success before even graduating high school.


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Episode Transcript

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Speaker 1 (00:00):
Welcome to the Everyday Millionaire Show with
Ryan Greenberg and Nick Kalfas.
Alright guys, welcome back toanother episode of the Everyday
Millionaire Show.
We are here with Eric Campbell,our YouTube guy Consultant what
do you want to be called, EricI?

Speaker 3 (00:22):
mean, we just call you our YouTube guy.
Fair enough to be honest,because youtube is kind of what
I do.
I mean I do other things like.
I mean you guys have seen likethe numbers on facebook,
instagram, whatever, but likeyoutube is how I got started and
so I don't mind being calledthat, but like what I, what my
business actually does is.
I brand it as a marketingagency, because that's

(00:43):
essentially what it is at theend of the day.

Speaker 4 (00:45):
So right, and how old are you?
18, 18, yeah and how longyou've been uh into it so I got
into content about four yearsago.

Speaker 3 (00:55):
Uh, I just started watching at the times before he
the massive behemoth in thespace he is now.
But iman godzi was relativelysmall back then and uh, I was
like 15 at the time, 14, 15, andI just started his.
He popped up in my feed one dayand I was like what is this?
And I was already kind of intoI don't say like the financial

(01:19):
space, but like I had a you knowjob.
I was working at a bagel shopand you know I had a rough diary
right.
So just like stuff like that.
And so I was kind of alreadyinterested in finances,
investing that type of stuff,and so his kind of type of
content came naturally to what Iwas already in.
And he started talking aboutlike an SMMA and, like you know,
making money online.
I was like what is this?
And I remember like that summer,like I just took a ton of notes

(01:41):
on a lot of his stuff, where,like I just took a ton of notes
on a lot of his stuff, and uh, Iwas like I have no idea how I'm
gonna get into this, and then Ijust started making content on
YouTube and then from there likeI just got.
I mean I sucked at it for likea year, but like I got okay at
it and then I got my first videoediting client and then that
turned into I got good at thatand then I was like okay, like I
can actually make money off ofthis.
Then I kind of turned into athis isn't just video editing,

(02:03):
because when you get good atvideo editing now it's like
marketing, then you can brand itdifferently, then you can
actually make an offer just, andthen it kind of just snowballed
from there.

Speaker 1 (02:10):
So so how many clients do you have right now?

Speaker 3 (02:12):
right now I have like 10 different podcasts on my
roster, pretty much so, um, Iwould say like eight that are
very like, just consistent, andtwo that are like hey, like I
have work here there, whatever.
Um, which is funny, becausethose two clients I'd rip you
like views for more than likeanybody else, like I mean I.
One of the guys is uh, name ismickey, he's down in texas, his

(02:34):
work is very inconsistent, but,like every time I work with him,
I think we probably like riphalf a million views on like
facebook, instagram.
Like it's stupid what's hiscontent?
about, uh, he's a sports podcastso his stuff is like really
easy to do because, like he'lljust chop it up with, uh, this
guy hype who he's good friendswith and they both know like not
every sport but like you know,they watch boxing, football,

(02:57):
basketball, like all thewhatever.
So, like no matter what time ofyear it is, I can always be
speaking on like some type ofsport that's going on and it's
just very easy content to marketbecause everybody has an
opinion on it and it's very easyto just make the clips, put
them out.
Put them out, you know, in acertain way and yeah, I mean I
mean facebook, I mean you guyshave seen it but even for them,

(03:17):
like I mean we did, I rememberthree pieces of content form
back in april and I think we didfirst video like 1.8 million
views, second was like 900k andthe third was like 500k.
So like within a week we didlike whatever that is, we made
92 on facebook yeah, I saw that.
I saw that in the last one.
I was like that's dope.

Speaker 2 (03:34):
Yeah, it's funny yeah , sports is one of those things
that like is so opinionated andeverybody's got their team and
everybody's like a die hard, so,like you get the comments
interactions.

Speaker 1 (03:43):
Yeah, I feel like it's harder for like us in a
niche of like real estate,investing in like business that
not everybody's into but likemost people are into some sort
of sports yeah, no sports.

Speaker 4 (03:55):
I think sports, food, politics and like health and
politics, they're probably likesome of the top four yeah,
probably.

Speaker 3 (04:02):
But I mean the other thing too is like is also timing
, because it's like anybody cansit here, like if you're not.
Like politics is a very liketime is of the essence thing.
Because it's like if you saysomething now that just happened
today, it's like okay, likeyou're on top of it.
But like if you're even twohours after everybody else, like
if you're not literally thefirst one to post a video,

(04:22):
nobody cares.
Like unless you already have anestablished fan base, unless
you're, you know, somebody likeben shapiro or whatever, like
nobody really cares it's toolate, like they've already made
the videos, because they're ontop of everything you know.
I mean the news is alreadytalking about, the articles are
already out, um, and so, likethat is, you have to be on top
about sports, not so much, buttiming is everything as well.

(04:43):
Because, like the video thatripped like two million views
was a video on strador sanderswhich was like posted like the
two days after the draft, so itwas like fresh on everybody's
brain because, like you know, heslid so far down in the nfl
draft and then everybody waslike, oh, you know, they had
opinions about it.
It's a big deal.
They came in, they timed it atthe right time and they had a
pretty controversial take on it.
And you know you do all thatand edit it right, put it out

(05:06):
right, post at the right timeyeah, it's so one thing I wanted
to talk about.

Speaker 1 (05:10):
So, like, you just hit us up.
So this is like for people thatare like trying to start
something and try to get a get agrind together.
I don't handle the instagram.
We have carl who handles theinstagram but we have so many
people that hit us up like everyday, like I can blow up your
Instagram, I can give you 10,000views, I can do this, I can do
that, but and Carl usuallydoesn't even tell me about them,

(05:31):
but for some reason he told meabout you and now you ended up
being our YouTube guy.
So what did you like?
What do you think you dodifferently to hit people up?
That is more like is gettingpeople's attention than you know
some of these other people thatjust seem like scammers yeah.

Speaker 3 (05:47):
So there's, there's a couple routes I could go with
this.
The way I got a lot of people'sattention for a long time was
just like don't pitch peopleright away.
Like nobody wants to be pitchedbecause, like if I go on my
linkedin right now, especiallybecause, like I have a list that
I own a business, I'm in sales,I do sales for a software
company.
So like people hit me up everyday non-stop like, hey, I can
grow your agency out, hey, I cando this, hey, I can do that.

(06:07):
Whatever I'm like your offer isthe same as everybody else.
Like I don't, I don't care, andso and that's the first thing
they always kind of lead to leadinto.
Now I've had a couple people whodm me some very creative things
and I'll actually respond tothem because I'm like that was
either funny or like whatever.
And so you have to either go oneor two routes, like you have to
either have a pattern disruptorin the way that you message

(06:29):
people, so you have to make themI don't say feel a certain way,
but like make them laugh, makethem confused, like anything in
that regard.
I'll give an example in a second.
The other thing you can do isjust be genuine, right, like the
more uh, I don't want to saydetails you give, but just show
that you actually care, becauseanybody can copy paste the same
message to 100 people.

(06:50):
Like with you guys like my teamand I especially, like we went
in we were like, okay, likethese guys, I actually want to
work with you know, so like Ican do mass messages.
But every single person that wereach out to, like I've
actually looked at their profile, so like I take the time out of
my day either me or like myright hand guy who helps me with
my dms and stuff, like we lookat their profile and we're like,
yeah, like they're actuallyqualified to work with us,

(07:10):
because there's a lot of peoplethat aren't how do you do, like
what's that process?

Speaker 1 (07:13):
look like like how, like how do you search for
podcasts and like you havepeople in sports, you have
people in real estate.
Like, what's your process?

Speaker 3 (07:20):
so, starting out, I was just doing all the work
myself and I was like, you know,I was doing that for a while
and I got my first like how Ireally got into it was I was
just telling a story to a guyearlier today.
He, uh, he was kind of askingme how I got into like
podcasting, specifically becausehe was like, was that
intentional?
I was like no, it's my completemistake.
After about a year doingyoutube content, I saw a guy who
was like 15 so he's youngerthan me at the time and uh, he

(07:43):
made like two grand in a monthlike doing like long form
editing shorts, whatever forpodcasts.
I was like this kid is youngerthan me, he's making more money
than me.
Like the heck, what am I doing?
I was like, all right, well,let me just try to copy what he
did.
So I reached out to threepodcasts and I ended up signing
one of them as my first client,which is like unheard of.
Like reaching out to threepeople and signing a client is,
you know, it's a 15, 16 year oldkid is unheard of, and so that

(08:04):
kind of just was like how I gotinto it, and then that was just
by accident and then over timewas like okay, like it's
actually a thing you know, andso, um, I then, from there, I
was kind of finding podcastsmyself that I could potentially
want to work with, but just gotso tedious and now I just have
like a legion team pretty muchwhere, like you know, they have
a criteria of people that theywhat are you doing?

(08:26):
Chase uh, they have a justessentially criteria that they
go through, and then we just gothrough and make sure, like you
know, they fit the criteria thatthey are what is this?
guy doing my camera um, thatthey essentially, you know we
want to work with them because Idon't just want to work with
anybody and there's loads ofpodcasts out there, like on

(08:48):
LinkedIn, to the hit me up andthey're just not.
I could care less to work withthem.

Speaker 1 (08:51):
So when you're like looking for, like a certain
podcast, you're looking onYouTube, you're looking on
Spotify.

Speaker 3 (08:58):
Yeah, so my two things at this point are just
YouTube and Instagram, becauseYouTube is like what I look for
and then Instagram is the way toget reach out to them.
Email too is kind of a way toget at like get in contact with
them.
But I've just been doingInstagram for so long and it's
like I built up, you know, adecent profile on Instagram and
people I don't say they know whoI am, but there's not a lot of
guys in my space.
So you know, it's pretty easyto kind of I don't say reach out

(09:20):
to people on there, but it'seasier than email and stuff like
that and I'm kind of delvinginto that game.
But you can get a little more.
Yeah, so I just look at youtube, instagram.
They have to have a certaincriteria of like followers, you
know, be in xyz category, notnecessarily business, but, like
you know, I'm not going to workwith like only fans, girls, if
that makes sense, like I justdon't care to to promote any of

(09:40):
that.

Speaker 4 (09:40):
So yeah, so did you?
You searched, um.
I'm sorry if you already saidthis.
I was kind of paying attentionto what chase was doing.
No, you're good, um.
Did you search instagram tofind us, or did we like pop up
on your feed?

Speaker 3 (09:52):
so, honestly, my lead I like I have had a lead gen
team for like a year now, sothey just found you guys.
And then I was like okay, theseguys are, these are guys who
don't let me go through some oftheir content, like, okay, like
these guys have some realpotential, like they've had a
couple episodes do pretty well,they're not really pulling too
many views, so let me reach outto them.
Um, and then, yeah, I spoke tocarl, got you guys on, got you

(10:12):
on the phone and just kind ofran with it from there yeah,
it's kind of like the thebooking people get us like
that's how we get these stupidzoom podcasts all the time.

Speaker 1 (10:19):
You know, it's like the booking people, so there
must be some way to aggregateall that.
So, yeah, that's cool.
I had no idea that you were 18either.

Speaker 2 (10:28):
Yeah, it's pretty impressive.
It's pretty impressive yeah.

Speaker 3 (10:31):
I appreciate that.

Speaker 1 (10:31):
I mean at 18,.
I'd love to be working withOnlyFansGirls online.

Speaker 4 (10:35):
Yeah, but he's turning it down.
He's turning it down.

Speaker 1 (10:40):
Yeah, no, I don't care Small potatoes small
potatoes, small potatoes, um soyou were 15, started making
content.
And then, when did you?
When?

Speaker 3 (10:51):
did you shift into doing it for other people?
So probably about 16.
It's a funny story.
So when I was 16 I started likethat was when I first like got
my first client was that summer.
I remember like a week before Iwent away with my family and
then, like I went away, I waslike my, I was with my cousins,
whatever.
I was like I have was with mycousins, whatever.
I was like I have work to do.
And they're like what do youmean?
You have work to do.
I was like I have a client.
I was like I had to explain tothem like what was going on.
And they're like okay, you doyou whatever.

(11:15):
And so I did that for like sixmonths and in that months, like
I just ran so much stuff forthem Like I don't want to say I
was doing slave labor, but itwas like slave labor and I just
did so much content for them andI split tested so many things
that then it just got to thepoint where it was like, okay,
like I now know what works.

(11:36):
So like six months in I waslike okay, like I know what I'm
doing, let me raise my prices.
Raise my prices, lost all myclients and I was like, okay,
this is just temporary.
I think it was like five monthswent by for me to get another

(11:56):
client because, like, I knewcontent, I knew how to like make
content, edit you know, getresults for people, put content
out, whatever.
I just didn't know how to sell,I didn't have an offer.
It was just like all theseother people that message.
You say, hey, like can I edityour videos, you know, and when
you do that, like anybody can dothat, yeah, I'm going to pull
up some of the people, yeah.
I mean, I get them too.
Now, that's the thing is like.

(12:16):
I even have, like I run, like Ihave a Twitter profile and my
hiring post for my team now, andwhen I tell you the amount of
dms I get on twitter like everyday, like my last post I made, I
think, last thursday, I waslike 10 000 views.
I think I have like 100applicants for the post and it's
just like I have peoplenon-stop now that like want to
work for me.

Speaker 4 (12:36):
So if you're, if you're just starting out, is it
harder to get clients or is itharder to get views for clients?

Speaker 3 (12:43):
uh, honestly, I don't want to say views is easy
because it's not.
Like podcasting is a thing thatis.
I don't want to say it's nicheor it's hard or anything like
that, but at the same time, likeit's not as easy as you know
some other things out there, andI think, depending on the
client and who you are and whatyou know views can be, it's not

(13:08):
necessarily hard.
Right, like chase got views ontiktok doing what he was doing,
you know, dancing around, Iagree, having fun doing whatever
it's like.
So views aren't necessarilyhard.
Like you can get views in amillion different ways.
Getting clients you can do innot a million ways, you can do
in a couple ways.
But like it was, you got to getcreative with it and like to
answer ryan's question too, frombefore with like how you, uh,

(13:34):
essentially like what do youmessage people so you can like
be detailed and like what youactually say and say like hey,
like I was actually reallychecking this out, I really like
what you guys got going on.
You know, whatever you can say,that sure yeah, this is what
you said.

Speaker 1 (13:45):
Hey, ryan and nick, what's happening?
Just saw your recent video withlark davis and it was amazing.
And then carl said.
He said how's everything going?
And carl said, hey, what can wedo for you?
And then basically just starteda conversation and, um, and
yeah, you got them.
So it looks like you sent someother people's podcasts that you

(14:11):
I don't remember.

Speaker 3 (14:12):
I have so many conversations.
Yeah, I don't remember.
You sent some channels, yeah,yeah.

Speaker 1 (14:17):
And then Carl contacted me and said that you
might be legit.
So we yeah, we got on a call.

Speaker 3 (14:24):
So I mean that's a cool hustle, yeah, but I mean
like even now, like so, somebodywho I'm somewhat a mentor, very
good friend of mine youprobably have all seen him on my
story, this guy william.
So he actually messaged me andall he said and he's actually he
doesn't do it anymore, but likepeople were starting to make
videos about it, because this isthe funniest thing, he would
just dm the like word coffeewith a question mark to people

(14:47):
and people would like reply likecrazy, like he would probably
send out like five a day and getlike 20 book calls a week and
just from people that are inlike similar circles, like have
mutuals and whatever.
And I'm like how does this evenwork?
Like, and he's just like well'sjust a coffee chat and that's
what he kind of brands it as,and so, like when I saw it I was
like huh, and he was like, doeshe actually meet with the

(15:09):
people?
Oh, not like me in person, butlike he has like a virtual, you
know zoom call or whatever.
Um, and some people he meetswith he'll just do that.
And I mean he did it to me andI and I already knew him because
we were in a couple of the samecircles like he just popped up
out of nowhere.
I was like who's this guy?
And then he dms me and Ireplied like huh, and he was
like coffee chat this weekquestion mark.

(15:32):
And I was like yeah, but uh,here in america we use full
sentences because he lives insouth africa.
And uh, from there like him andI just got started chatting.
But like, even simple stufflike that, like is crazy.
So that's.

Speaker 2 (15:45):
That's interesting, but that's like you were talking
about earlier.
That's a pattern disruptor,right like so you're just
throwing somebody off, sparkingtheir curiosity and asking a
question by having a questionmark.

Speaker 4 (15:53):
So they're they feel inclined to answer yeah, yep,
exactly.

Speaker 2 (15:57):
Yeah, we, we, I mean we talk about it and and on our
sales team all the time aboutlike pattern disruptors and like
you know, when you call clientsand stuff, how you can throw
them off and not ask the samequestions that they've already
heard a hundred other realtorssay.
So I mean it's dude, it's, it'ssuper interesting.
Um, as far as like talkingabout like tiktok and views and
stuff, I like I 100 agree.

(16:18):
I always talked about howtiktok was like where the
talentless people go to getfamous.
Yeah, pretty much, and I wasone of them.
Like I mean, not that I don'thave a talent, guys, come on, I
have a talent.
Have you seen my dance moves?
Yeah, I saw that one video ofyou singing, so I mean, I do
have a talent you know, got mywife off of TikTok, but
nonetheless, I mean TikTok's oneof those platforms where you

(16:40):
just if you're consistent, youfind your little niche and then
you just stay on it.
You can get views on theregular, and I'll watch real
estate agents, I'll watcheverybody blow up on tiktok,
yeah so should we be doingtiktok.
I think we should yeah but Ihave.

Speaker 3 (16:54):
I've had a lot of people ask me about it and I
just don't care for it.
Well, that much only because,like, the opportunity to make
money off of it is smaller thanany other platform.
So, like youtube is veryyoutube is probably the easiest
platform to actually make moneyoff of, like ad revenue.
And then also, just like, ifyou're trying to convert people

(17:15):
in any way, shape or form, likeyoutube is the way to go.
Like I think you actually saidthis in a podcast like it takes
like seven hours of likesomebody watching like your
content for them to then likebuy something from you.
I don't know if you said it,somebody said it, it wasn't me
and but it's true, yeah, and solike you know youtube, like, if
you're watching shorts, like howmany shorts is that?
Like 700 shorts, like plus atleast, like loads and loads of

(17:36):
loads of shorts.
So it's like in that scenario,shorts is very hard to convert
in one way for, like, actuallyhigher ticket things If you're
just selling some you knowTikTok shop product, that's one
thing.

Speaker 2 (17:51):
Yeah, I was gonna say I would almost disagree with
you about making money.
I think TikTok is definitelymore like drug dealing, where
it's like quick, fast money.
Yeah, yeah, yeah In allseriousness, like you can hit a
TikTokok shop, your video goviral and you make a couple
hundred thousand just off ofselling an item on tiktok, um.
And then you have the creatorfund, which is easy to get in.
They used to pay a lot more,like one of the highest paid

(18:12):
platforms, but now they're not.
Also, you have the the, therisk of tiktok getting banned
eventually.
So there's that thing for awhile right and it could still
happen, but at the end of theday, like YouTube, if you want
longevity and you want tosustain like a social media
career, like that's where youneed to be.
Yeah, and so, like that, that'ssomething that like, where I'm

(18:34):
focusing more on because, likethis year, social media was like
my plan, like to prospect.
I'm not doing cold callinganymore, we're not doing direct
mail, none of that.
So we decided like hey, hey,we're going all in on instagram.
Well, I learned very fast thatinstagrams are really hard to
grow on.
Yeah, just because of thediscoverability.
So you can post out a reel, butyou might not get a lot of
traction unless you post forlike a year straight.

(18:54):
Versus tiktok, you can post forlike 60 to 90 days and you'll
get a lot of traction right offthe bat.
But it's one of those.
It's one of those things wheredo you want to take the risk on
going all-in on a platform thatmight not be around in a couple
years?
Or do you want to dive all inon YouTube and be discovered
because people or Facebook to orFacebook too, but for like
realtors, right.

(19:15):
So this is something I just hada conversation with with my
videographer is that likeYouTube who owns YouTube?
Google?
So if we're doing hyper-localcontent on YouTube, that makes
us more discoverable on Google.
So when people type in housesin Saverna Park and we have 30
YouTube videos on Saverna Parkhouses, my face pops up.

(19:35):
Now Instagram just did anupdate as well, where you can
find Instagram content now onGoogle as well.
So if we're doing hyper localcontent on instagram now, now
we're popping up on google again.

Speaker 1 (19:48):
So like we're really focused on like becoming famous
in our communities versusbecoming famous nationally yeah,
and then youtube is going to bemore like vlog content, like
behind the scenes yeah, does italso matter, like who your
target audience is, too, becauseI feel like for us, like, the
barrier to entry to be like anactual real estate investor is

(20:09):
typically going to be liketrending on the older side,
where most of those people arefound on, I feel, like on
facebook, which is why I thinkour facebook has done much
better than all the other otherplatforms and like if we think
about, like the events and likeall the stuff that we do.
All that shit gets put onfacebook and that's where the
people find us.

Speaker 2 (20:31):
Well, I think it does for sure and like.
This is something that I wouldlove to you know pitch back and
forth here, but I've talked tomy videographer about it's like
I've always believed the moreniche you are, the bigger you
can create a community and ohyeah, in the bigger audience you
can create, but it's just goingto take longer because you got
those people got to find you andso like.
That's why I do believe intiktok as like, almost like a

(20:53):
boost, because theirdiscoverability is so far, so
like if we had yeah, if we had aeveryday millionaire, tiktok,
and these people see you ontiktok, okay, now your video
pops off, but now they're likesearching you on YouTube because
they want to watch the fullvideo or, you know, they want to
watch more of your content.

Speaker 1 (21:08):
But for you, like, you had 150K on TikTok, but how
many on Instagram Like, how manypeople click through?

Speaker 2 (21:15):
Oh, I grew.
I grew to 4,000 just in acouple months, but that was
because I had my Instagramlinked in my TikTok, so people
were just clicking on that andthen I feel like 4 000 to have
150 000 on one platform and 4000 another, it's not a lot,
yeah, but if you think like, sothat's instagram, though, but 4
000 on youtube if they're yourlike, for example.

Speaker 3 (21:36):
So if you have somebody I don't know, I'm just
thinking off the top of my headlike iman is a great example,
because his funnels areridiculous.
Like he does info products.
Well, was in info for a while,and like he would do, I would
say probably between I think hesaid he was doing like three to
four hundred million views onshort form between all platforms
a month and so like he wasdoing that consistently.
I think some months he was evendoing like probably half a

(21:57):
billion views, and so that'sjust on short form, and then
what would happen is a certainpercent would then go to youtube
, and youtube is where he wouldsell them on his info products
and he would break in.
I mean, he did I think theysaid he did like 80 million
dollars in info on youtube likeand that's like very.
It's a very lean model and, likeyou know, with that that's

(22:21):
that's different because it'slike they're going to youtube.
Instagram is is hard to notit's it's easy to monetize from
a networking perspective.
Like you can make a lot of, alot of money.
Like I was mentioning william,like he makes loads of money and
he's got 90 followers oninstagram.
So it's like you can make a lotof money on instagram.
You just have to know the rightpeople and be in the right

(22:41):
circles.
Youtube it's different becauseyou can funnel people through
things very much in a like.
Instagram is not funnelfriendly.
It's not because they don'tlike people going off their
platform.
Like if you try to click ayoutube link just direct to
youtube, like you know, likecarly, even post like it doesn't
go to the app, it goes to likea website and you can't even
subscribe directly.

(23:02):
So, like Instagram is a likethey don't want people going off
their platform is honestly likethe thing.
Youtube they don't care becauseat the end of the day, it's
owned by Google and they'll makemoney regardless, so they don't
really care.
Youtube is great for funnelingand then Instagram is great
Again, like I said, to kind ofreach out to people and network
with people.
Make money that way becausethat's and that's.

Speaker 2 (23:23):
That's what I've decided to turn my instagram
into is more just like abusiness card.
You know, at the end of the dayit's going to be like my resume
and we're not going to post asmuch content there, but that's
the other thing.
Like going back to yourquestion, yeah, I grew 150 on
there because I was posting onthere consistently and that
discoverability was a lot higher.
Now instagram has tried withthe, the reels and stuff to make
their discoverability better,but it's still not the same.

Speaker 3 (23:46):
Yeah, like with the trial reels yeah, yeah, the
trial reels and reels in general, like they turned up the
discoverability of them, becauseI was gonna say too, like
honestly and this is somethingI've seen a lot of people do is
like they'll switch up theircontent.
So like you're 150k, and thenthe 4k that came over like they
were following you for thatcontent right and then you
switch up on your content, gocompletely into real estate and
those 4k followers are like,yeah, who's this guy now?

(24:07):
Like I don't even like I don'tremember this guy who cares,
like you know and I've seen thathappen like even my stuff, like
I've got what like 600followers, whatever, and only
like the last, maybe like 300.
The first 300 were probablyjust people I knew like
personally, last 300 people thatare actually like in the
business space, their podcast,whatever.
They're more applicable to whatI'm actually doing.
But because the first half likesee my content and they don't

(24:28):
even care about it and theydon't like it, they don't engage
with it, like kind of shootmyself in the foot same thing
with your stuff.

Speaker 2 (24:34):
yeah, that's the same thing with me.
That you know happens on tiktokis like tiktok typically pushes
out your video to yourfollowers, first a group of like
10 10 to 15.
And if they engage with it anddo good, then it pushes out to
100 and then broader audiencesoutside of your following.
So like that's what's reallyhurt me, but you can still catch
trends and catch new audiencesand it'll push it out.
You just have to be consistentand that's, at the end of the

(24:57):
day, that's what social media is.

Speaker 3 (24:58):
They have trial rules now too, which kind of do the
complete opposite of that andthey shift to only new people
who have never seen your contentbefore.
So, like I had a client lastmonth like he had never broken
like 100K views on a Reel beforeand he posted a Trial Reel and
like a week later he's like dude, is that like 100K?
I'm like, okay, so what's aTrial Reel?

(25:25):
Like, if I looked it up onInstagram, what would like?
What is that?
How does that look differentthan?
So, like you don't post.
Essentially, when you post it,it doesn't show up on your page,
it only shows to new people.
So, like it essentially is atrial and the fact that it gets
sent to people who've never seenyour stuff before and then, if
they like it and they react well, it's just going to continue to
get pushed to new people.
So it's really great for peoplelike you know, chase or myself,
even where, like, our audiencedoesn't engage with our content.

(25:45):
So for us, like we have to besuper consistent.
My client, my podcast, who didlike 100k views like you know,
they weren't very consistentprior to working with me, so
they've got a couple hundredfollowers and, you know, I think
they've got like 400 and maybethey'll get like 30 likes if
they post it regularly.
Meanwhile they'll post a trialtrial reel and I think that
video is not like 130k viewsinteresting.

Speaker 1 (26:05):
Are we doing trial reels?

Speaker 2 (26:06):
I have no idea ask carl I don't know, I mean I, I
think we should be at leasttrying them.
It doesn't, yeah it doesn'thurt.

Speaker 3 (26:12):
It's like you can post them as both too.
Like this client, he posted thevideo the first time and it got
like four or five k views,which isn't bad, considering I
think he was averaging like halfthat.
So it's like okay, it's not bad, but like 5k views compared to
like 130 is nothing.

Speaker 2 (26:25):
So and then, and then , like once the trial reel, like
once it goes, then you can postit to your page so that what's
interesting to me is, likefacebook and instagram are owned
by the same company, the samecompany yeah so our facebook is
doing three like more well, morethan 3x what the instagram's
doing, but it's the same I justdon't think instagram is

(26:48):
necessarily built for likepodcasts, like if you think
about all the people that aredoing podcasts like instagram.

Speaker 3 (26:54):
Like they're not on instagram heavy, they're on
youtube shorts they post oninstagram, but they're not
trying to build instagram thatmakes sense, because the only
the only way to really monetizeon instagram for a podcast is
sponsors.
But you can't, even you're notdoing ad reads on instagram.
You know like you're not?
Yeah, it's, it's that.
That's youtube.

Speaker 2 (27:11):
So like I said, it's more like for me now it's more
like a resume piece and thenlike I'm going more heavy into
youtube and and tiktok do youthink that um changing the
content is a good like like?

Speaker 1 (27:24):
changing like the setting or changing like like?
We've changed this fuckingstudio up 10 times.

Speaker 2 (27:30):
We keep adding plants , we gotta I don't think I gotta
keep adding more plants I don'tthink the setting matters
necessarily, but the contentmatters, like if people follow
you for a certain reason.
I mean, think about it, if youfollow joe rogan to watch his
podcast and then he's not doingpodcasts, he's riding horses
like well I think he's talkingabout getting new like new
followers, right like people whodon't even know who we are yet.

Speaker 3 (27:50):
Well, joe rogan is a unique example too, because like
he goes so wide on things likeand what I mean by wide is like
he can talk about anything likehe'll talk about aliens and then
he'll talk about ufc, and thenhe'll talk about politics, and
then he'll talk about ridinghorses and he'll talk about elon
and how he went and shot hiscrossbow with elon at a tesla
great example.

Speaker 2 (28:08):
But yeah, no, I know, but like the biggest podcast in
the world, the biggest podcastin the world but like I don't
think it matters, like settingand all that stuff doesn't
matter.

Speaker 3 (28:16):
Like I've had people like literally like, for example
, my client that I justmentioned before.
I literally went on theirpodcast last week and they shoot
it in their living room andthey've got like a decent set.
Like they have a camera guy whocomes and like he's got you
know sony cameras and whatnotand it's a very nice setup, but
he just does in his living room.

Speaker 1 (28:32):
We graduated from my basement.

Speaker 3 (28:34):
We were in my basement for a while that's what
I'm saying, like it doesn'treally matter where.
What just matters that you havea decent quality video, audio
and content content.

Speaker 4 (28:42):
We were actually upstairs first in the office.
Oh, you're right.

Speaker 1 (28:45):
We were upstairs, first in the office, and then we
graduated to the basement andnow we bought an office.

Speaker 4 (28:51):
Yes.

Speaker 1 (28:53):
So quality?
I want to talk about thatbecause I think that is another
thing that we noticed the higherquality videos definitely do
better than the Zoom podcasts.
We noticed, like the higherquality videos definitely do
better than like the zoompodcasts that now we've started
yesterday we started recordingour zoom podcast.
Yeah, how'd that come out?
We don't know yet.
Carl's gonna outsell yeah, Ijust uploaded them today so

(29:15):
we'll figure that out.
But um, essentially, like theperson, the guest still looks
like non high def, I guess theywere on just like a webcam or
whatever, but we all have thecameras on us, so we'll see how
that comes out.
But how much does the qualitymatter?
Or is it like content, likejust getting more content out

(29:36):
there?
Like, what's your opinion onthat?

Speaker 3 (29:37):
So quality is huge because everybody, like I say
it's like if you're not shooting10 ADP at this point, like
nobody's gonna watch you unlessyou're.
Again, there is exceptions, andI say this like you know, I was
talking about dave melter andhaving him on like, regardless
of whether or not he's 1080p or720, like it's not gonna matter
huge, as long as we can get somedecent clips from it.

(29:59):
Like it'll probably do decentnumbers, but that's because it's
dave melter, you know.
It's like, if you're, if theguest isn't big and he's not
established and people don'tknow him, it's not gonna get
views.
You know, because, like that'sreally just.
I mean, carl's posted some ofthe stuff from the zoom stuff
and I'll tell like I think maybelike a month or two in of like
working together with you guyslike he's like, yeah, I'm gonna
post it.
I'm like all right, come backto me when it gets no views.

(30:20):
And then, sure enough, it gotlike 13 views and he was like
yeah, we shouldn't do thatanymore.
I'm like no, so yeah, qualityshoes.

Speaker 2 (30:28):
Oh yeah, you got 40k yeah shooting.

Speaker 4 (30:30):
Well, not, for, like, he's talking about the zooms
where it's the other.

Speaker 3 (30:34):
Yeah, you can't get the and I've been running like
more stuff recently.
So like william is a client ofmine too and I'm running kind of
a unique model with him,because he was like I want to
see how far we can take this ifwe only do like mostly remote
stuff, like via riverside andstuff like that, and I was like
okay, and so like he has hislike canon, whatever his old

(30:59):
gigantic camera setup that he'sgot, but uh, we just had he's in
south africa and then a guy bythe name of true brian who is in
boston.
We just who, by the way, is theconnection of who I was sending
information to you on onlobster?
rolls um, he was telling me that, um, and essentially you know

(31:20):
William was saying you know, tryto get true in like a podcast
studio.
So I, true, you know, go to apodcast studio, booked him an
Uber, send him you know therewhatever.
And quality came out okay, likeWilliam's side was fine.
The podcast studio actually wasmore of a headache to deal with
just from a video perspectiveas good as like this, but still
okay, and I've got a coupleclips from nothing crazy, but I

(31:44):
think we've done probably closeto 10 000 views already just off
that episode.
So it's like it can work.

Speaker 1 (31:49):
you just have to be you know the problem is you
can't control the other side,like obviously you controlled it
, but like we can't control ifthe other guy is using his
macbook camera, like that'sgoing to be 720p yeah, and
that's why I've told carl to bevery specific on who we pick for
the zoom podcast, because wewere taking like all of all the

(32:10):
people that they hit us up likeevery every day they're sending
us emails to come on the podcast.
There's like booking agents orwhatever that are booking for
people, and I'm like I don'twant anymore.
I think I'm done with financialplanners.
You know what you can any more.
I think I'm done with financialplanners.
You know what you can do,though.

Speaker 3 (32:24):
I think I'm done with them this is somebody yesterday
who I was on the phone with umand I was chatting with him for
like 45 minutes and you knowit's a prospect and I was
chatting with him and he's like,yeah, because a lot of my offer
now is also like bringing onguests for you know podcasts,
because I have, I say, probablylike two or three like clients
where, like their bottleneck isgetting guests on, like they

(32:45):
can't get guests on, like goodguests.
And so, like a client like twoweeks ago, he's like, yeah, we
really need to get a guest on.
So like two days later I waslike, all right, here, here's
this guy, three millionfollowers in jersey.

Speaker 1 (32:58):
Yeah, that, that is what those like I forget expert
bookers there's a couplecompanies that reach out to us
and I've looked them up to likesee what they charge for, to
like, but like, if chase wantedto go on a bunch of podcasts,
you can pay them like 300, 300bucks a month and like they
would put you, like they woulddo what they do to get all these
random people on honestly, likeyou guys, and so I was telling

(33:20):
this guy yesterday because hewas telling me he's like I have,
you know, more than enoughguests.

Speaker 3 (33:23):
Like people will always are like messaging me
come on, like all right, I'mlike, well, choose who you want
and then if you have thecapability to bring on other
people, charge them, say, hey,look, I'm down to bring you on.
What's gonna cost you 200 bucks, 300 bucks.
You know, because I got a linefull of people this long that
want to come on and you know,essentially you're coming on to
self-promote yourself.
You know, like these financialplanners that want to come on

(33:43):
here, like they're coming onhere to promote themselves,
basically, and their businessthose.

Speaker 1 (33:47):
They're so boring, those ones I feel like we've
done right.
How many of those people have?
We've done quite a few of thema ton of financial planners and
they're all this, I hate to saytalk shit about people.
They're all kind of the same,they all say the same shit and
they're all like just old,random guys, but it's kind of
just that.

Speaker 2 (34:04):
That whole like boring guest thing, um, I'm kind
of done with done with thatyeah, I think it would be cool
to like and and that's somethingwe haven't even tried or I
haven't even thought abouttrying um, recently was like
just going and getting, likereaching out to other big, big
guests or big podcasts andtrying to get on.

Speaker 1 (34:24):
I mean, we, we have done that, Like didn't work out
Well.

Speaker 2 (34:28):
I mean like we went.

Speaker 1 (34:30):
You know we went to BP con every year to get guests.
That's why we, like we, spentthousands of dollars traveling
to San Diego, to Hawaii.
Hawaii to get Brandon Turner onand while we're there, we got
other podcasts that we, you knowthat we filmed.

Speaker 4 (34:48):
Um, I mean, we did, we did do that maybe bb khan
needs to come back yeah, we wentto cabo instead last year I
mean at the same time, this yeartoo it's true, I'm already
going, so you guys might as wellbook your tickets is it in
vegas?
Yeah, yeah, of course you'regone at the same time.

Speaker 3 (35:08):
Like I mean, you guys have seen some of like even the
solo episodes you guys havedone with you know, just the
three of you, or just like theone you and uh chase shot the
other day.

Speaker 1 (35:15):
Like those are gonna rip you too, because it's just
like you guys can actually havea conversation that's why I'd
like you know, like from thebeginning I partnered with nick
and then when chase like joinedthe team and uh, started doing
all that shit and he was alreadylike thinking about, he was
already into content, alreadythinking about doing his own
podcast, I was like it'd beeasier to have three people just

(35:36):
having a conversation ratherthan trying to find these
fucking guests that are on gonnabe on zoom and have bad quality
and like we were already doingall that triathlon stuff.

Speaker 2 (35:47):
I felt like that was a good um yo that question,
sorry to cut you off, but topick your brain like how do you,
how do you feel about like ustalking about like triathlon
stuff and then like posting thatto everyday millionaire where
it was more of like everydaymillionaires, nich niche is like
business.

Speaker 4 (36:03):
So I've gotten a few messages about that, like people
aren't big fans of it, yeah.

Speaker 3 (36:09):
They can go watch another show then, because I
think it's good and I only sayit's good, because I think you
get exposure to more.
Like you go wide again, like Iwas saying, and it's like we
already have, like what do wehave?
25,000 followers now, like Iwas saying, and it's like we
already have like what do wehave?
25 000 followers now, and it'slike some of them are from, you
know, the the real estate ofreal, my goodness, real estate,
business side of things, likewhatever.

(36:29):
But on the other hand, like we,uh, we do have other people
coming in from, like the otherthings you guys are talking
about, or just the crazy, didn'twe also?

Speaker 4 (36:37):
post something on instagram like asking that
specific question I think carlposted that.

Speaker 3 (36:42):
Or facebook, carl posted a and it was like on
facebook and everybody like realestate, real estate business
and nothing of like health andfitness I just think it's.
I only say, keep it in, becauseit's you guys, you know, like
if it's the three of you sittingdown chopping it up, like it's
your life, like yeah, I I don'tknow.

Speaker 2 (37:00):
It just seems like it's like the behind the scenes,
but yeah, I think.

Speaker 3 (37:05):
I mean, I've been posting on my personal pages a
lot about it too, so I feel,like people that like I was just
gonna say keep posting aboutyour boat, that's what you gotta
do traumatizing that's the most.

Speaker 2 (37:19):
The most views you've got is when people comment me
and this guy are sitting besideeach other and he's about in
tears.
Dude looking at his phone, he'slike they just keep commenting
it's all these comments, andthey're so mean like you guys
you said this in the podcast theother day like for some reason,
like I mean, chase you.

Speaker 3 (37:37):
You've had a couple that did like some decent views
and stuff, but like, for somereason, the ones that do like
half a million views plus arealways you, ryan, and they'll
like just come after you.
Like slumlord rich cock.

Speaker 4 (37:46):
Like this guy bought his boat off timu like, just the
most like I mean the one of youbeing a slumlord like I,
literally think.

Speaker 1 (37:52):
I saw the comments slumlord like 25 times within
like a day yeah, yeah, I thinkI've been called slumlord 25000
times on those comments.
I've turned off allnotifications on all social
media.

Speaker 2 (38:05):
Dude, I have too as well, like when people try to
message me on Instagram, tiktok,anything like, my notifications
are still off and they've beenoff for a while.

Speaker 1 (38:14):
Yeah, Once that one video popped off, I was like I
oh yeah, on Facebook yeah.
I was like I got to stopreading these things.
These people are so mean theydon't even know me no, it was
funny though.

Speaker 3 (38:27):
I mean I remember that day too, like it was a
sunday and I remember because Ihad just gotten back from church
with my girlfriend and Iremember like I got out of the
car and walked inside her house,pull out my phone, looking at I
saw you in the chat saying likescott, like x amount of views
got like two 300k views.
I'm like the heck and I juststarted reading the comments.
I'm like this is why it has300k views so I'll take it

(38:48):
though.

Speaker 1 (38:49):
Yeah, I'll let them beat me up on online.
Yeah, it's been growing thepages, so we gotta get something
controversial.
I think that's nick.
Nick, you're next say somethingcontroversial, so we can yeah,
tell some type of story, nick.

Speaker 2 (39:02):
Yeah, I got to run here, so are you guys going to
keep chatting?

Speaker 1 (39:07):
Yeah, we'll chat up for a bit.
Okay, why you got to go.

Speaker 2 (39:12):
I got to go to your project.

Speaker 4 (39:13):
Are you meeting the buyer there?
Yeah, I'm meeting the buyer.
Oh, you're meeting someonethere Gotcha.

Speaker 2 (39:23):
Yeah, I got to meet the buyer and then go over like
materials and everything and um,try to figure out how we can
wrap this up, because we'resupposed to settle on the 8th
and that's not going to happen.
So and the guy's lease is up onthe 9th sick, so we need like
30 days and we're back back atit again.

Speaker 1 (39:38):
So the the process for you finding these um
podcasts and all that stuff, thehelp that you have, are you
finding, like, virtualassistants, like how are you
building out your team?

Speaker 3 (39:51):
Yeah, so that's actually a really good question,
because at this point, like Iwas just telling my dad the
other day, I was like Dad, I waslike I think I've got like two
months left in me before I gotto hire an actual VA and the
first person I'm going to go tois Carl.
I need somebody who can.
Who, who do you know that couldbe a VA for me, please?
Because right now, like I, I'mprobably like I know there's a

(40:15):
certain amount of money permonth, like I'll reach I'll be
like, yeah, this is like and I'mpretty darn close to it to
where, like, yeah, this is it'sa no-brainer to bring on a va.
And not even like somebody likecarl, who's like you know, all
the time, like working with you,like even if it's only 10 hours
a week, you know, like just todelegate some things that are
like just building up, because Ihave 10 guys on my team, 10, 11
guys on my team now I think Ijust brought somebody new

(40:35):
earlier today, so it's like whatare they?
doing editing, no, so like theyhad they.
So I have a couple differentlike departments teams in my
actual team.
So I have a legion team.
There's three, three or fourguys on there now, um, and they
legitimately just go throughlike every podcast out there and
like I my, I go through a lotof them still.

(40:57):
And then also my uh appointmentcenter runs my dms.
He helps me with a lot of mydms and also just following up
with people, because half ofbusiness is just following up
with people for like arelentlessly long time.
Um, even dave meltzer like I'vebeen trying to get him to like
just respond for you know, weeksso and then I finally got him

(41:17):
on the phone so like stuff likethat, it's just following up
with people for a very long timeso he helps, helps me with that
.
So that's was that four or fivepeople there.
Then I've got four or fiveeditors on my team.
They all handle X amount ofclients Um each.
Some of them handle only likeone.
If they're like a client wherewe're doing, like you know, 20
to 30 pieces of content a month,others where it's only like 10,
15, they can handle multiple Um.

(41:38):
I don't ever want to likeoverwork any of them, but then,
at the same time, like I alsohave to somewhat hire in advance
, because it's like I have a guynext month who might come on
and he was going to be a clientwho were running a piece of
content every single day andthis isn't like it's.
I would say probably it's notharder, it's just more time
consuming than like your guys'sstuff, because it's more of a
personal branding offer thanlike a podcast offer, like a

(42:00):
podcast offer, and so it's alittle bit more complicated
editing.
And like I literally told him,like you need to tell me by the
end of this week if you'recoming on as a client because I
need to hire guys and then, likeI don't accept like losers on
my team, essentially people thatare gonna be late, you know, be
a headache and just you know,not communicate with me, cause
that's the number one thing.
I would say that's probably thesame thing for like you,

(42:25):
especially ryan, because I knowyou have so many contractors and
stuff.
Like I don't care, like if youneed to go to xyz or like you
know your mom is in the hospitalor whatever.
Just talk to me yeah you know,like, because when you just
disappear and I'll hear from youfor four days and there's stuff
that needs to be done, likewhat am I supposed to do?
You know so?

Speaker 1 (42:37):
people managing is the hardest.

Speaker 4 (42:39):
Yeah, probably part of business yeah, so none of
your people are vas they're all.

Speaker 3 (42:44):
No, they're all, they're all over the world.
None of them are.
Just having this conversationwith the guy who does my taxes
the other day because, um, well,he's actually in my family, but
he was telling he's like so areany of the guys that work for
you in the states?
And I was like I had to thinkabout it for a second.
I was like I don't think so.
But they're like all over theworld.
So I have, like, my guy who runsmy dms is in germany, I have a
guy who is in australia, I haveanother guy who's in, I think,

(43:06):
vietnam, I have another guywho's in uh, so they're kind of
virtual assistants, they, theysort of are, but they're just
more like somewhat.
Yeah, I just like a lot of themaren't to the point where, like
I could just bulk, delegatework to them, like with carl,
for, for example, like you justliterally say Carl, do, do, do,
do, do, do, do, do, do, do, do,do, do, do, do, like you know
whatever needs to be done, andeven I mean you say like he just

(43:27):
steps in and helps with otherthings too.
So it's like it's very hard tofind, like you said, like even
with Chase's experience, or, andjust like I need somebody to
step in and who's going to belike carl and have that we've
hired and fired a lot of vas.

Speaker 1 (43:46):
Yeah, like a lot.
Um not all of them are good.
Like carl was, like the, thebest one we've had, for sure.
Um, not just saying thatbecause he's editing, but um,
we've hired guys that have hadinternet issues every single day
.
They're like oh yeah oh, we'vehad, uh, power outages for the

(44:08):
last week I'm sorry I haven'tbeen at work or whatever and
jocelyn, uh, and our propertymanagement company has has hired
and fired a bunch.
I haven't really hired andfired that many myself, but
she's like had the run aroundwith just excuses and issues.
Oh, yeah, when you find a goodlike company we have cyber
backer that's how we got carl umthey do a lot of the vetting

(44:31):
and the training for whateveryou're looking for.
So, like, um, if they, if youneed a, a bookkeeper, they find
you a bookkeeper.
Okay, if they, if you needsomebody that's good at video
editing and they basically would, I signed up with them.
And then they put like fivepeople in my um, you know, in

(44:53):
front of me basically tointerview.
I picked out of those fivepeople who, uh, you know I
wanted to re-interview and havea second interview with um.
So there's a lot of companiesthat do that and that's probably
the route to go and it's like,you know, a starter, like new
guys, probably like in the sevento eight dollar an hour range,
yeah, which is which is totallyreasonable, um, and yeah, if you

(45:15):
find a killer, it's a gamechanger because, you can't pay
somebody here in the states umseven eight bucks.
Seven, eight bucks, because themoney just doesn't go as far.
But I was here in the States.
Seven, eight bucks, seven,eight bucks, because the money
just doesn't go as far.
But I was just in thePhilippines and everything's a
lot cheaper.
Yeah, so it's a whole differentballgame.
But, yeah, virtual assistants,huge game changer.
So what's next Like?

(45:37):
What's on your goal, what's onyour goal sheet?

Speaker 3 (45:40):
Yeah, so by the end of this year.
Like numbers is one thing andwhatever, but, um, that's
something like I've been told alot but also I realize in myself
.
So like I don't care like aboutnecessarily, you know, even
with, like my clients, like theamount of work that gets put out

(46:00):
, like I only care about itbecause it gets results, and
like I'm a results orientedperson, right, I think most
entrepreneurs are just like they.
They you know input and thenthey see the output and then
that output is what keeps themgoing.
And so for me, like there's acertain dollar amount, you know,
per month I'd like to reachwhatever this month.
I'm like I remember thebeginning of this year I had a
goal for like hey, I want to bemaking this much a month.

(46:21):
And then I like pass thatalready.
So it's like just keep movingthe goal post forward.
And then there was a number thatlike I remember when I started
out like there's no way I'm evergonna like or I could, and I
actually remember telling my,tell my mother.
I was like what if I likebefore I even like move out of
the house, like I'm making thismuch money, she's like at that
point you better be contributingsome of the bills, man, um, and
I'm only I'm like probably I'mnot that far like it, but it's a

(46:46):
very large number.
Um, and I'm probably like I'mnot that far from it, I'm like
five grand from it, but likethat's not that much in the
grand scheme of things.
Um, I think nick still lived athis parents house and he had
some rental properties yeah, Ihad six properties, six rental
properties, before I moved outof my parents'.
Yeah, but there's nothing wrongwith that.
My uncle, too, like he went tocollege at ASU in Arizona, came

(47:10):
back, lived with his mom forlike four years and he was
already.
He wasn't making like loads ofmoney, but he was making you
know I don't remember, but youknow over 50K a year, and this
was 20 something years ago.
So it's like you know, at thatpoint you're you know banking,
whatever it is a year, and thenyou can put that into
investments, even if it's justyou know a roth, ira or, like

(47:31):
you know any type of you knowtrading portfolio or whatever,
an etf, even like just let itsit there for long enough and
you'll have you know, x amountof millions.
So, yeah, it's uh, it'sdefinitely a strategy, but I'm
probably gonna be with theamount I'm doing.
I'll probably be out of thehouse the next year max.
I just don't.
It doesn't make sense for meright now because I literally
just graduated high school amonth ago.

Speaker 1 (47:51):
So, yeah, yeah, that's crazy.
That's a cool hustle, though.
So are you planning, just thisis this, is it?
This is where you're gonna leaninto and grind it away yeah.

Speaker 3 (48:01):
So right now, like I have a like very good cash flow
with the agency.
Um, I do sales for a softwarecompany and this better not get
clipped up because they don'tknow this yet, but the software
company I'll probably be leavingwithin like eight weeks because
I was closing like well overfive figures like a month for
them and I was like, all right,I want to be paid like x amount.

(48:21):
And they were like, yeah, no.
Well, actually I think I hitfive figures and I was like,
yeah, I want to, I want to bemaking this much.
And they're like, yeah, no, andI was like, all right, I just
kind of took that and I was like, yeah, I'm out of here.
And so then that was like aroundthe time I met william, he was
like, yeah, he's like, honestly,if you want to stay in sales,
because the agency is very likeI've had very good months
recently, but it's still like itcould crumble tomorrow, you

(48:44):
know, and like I don'tnecessarily want to solely rely
on it just yet, like I'm makingenough money with it, where it's
like I'm almost there, but I'malso I'm almost licensed to sell
life insurance too, which isalways a great thing to kind of
have, if I ever, you know, needthe money or you know clients go
out the window all of a sudden.
Um, because that's mostlycommission only.
But like life insurance is likeyou sell a thousand dollar

(49:06):
policy and you take home like800, 900.

Speaker 1 (49:09):
So yeah, that's a whole.
That's a whole thing I don'teven want to talk about how much
I pay in life insurance, um,but yeah, that there's
definitely what I think.
One suggestion I would make islike gotta, you got to stick
with one thing, like once I quitmy job and went full time in
business, we doubled that nextyear.
Because it forces you, becausewe focused all of our energy on

(49:33):
the one thing.

Speaker 4 (49:34):
Yeah, and to piggyback off of that.
So I have a landscapingbusiness and I was working in
the field up until my daughterwas born and I needed to replace
myself.
This was 2020, so the year 2020, you know, I worked a whole in
the truck in the field doinglandscaping and I bought eight
houses.
The next year I was out of thetruck the whole year and I
bought 22 houses that next year,so basically tripled what I did

(49:57):
the next year.
And I'm thinking I'm like howdid I do that?

Speaker 3 (50:00):
and I'm like, well, it's because I had that more
time to focus on buying moreproperties, finding more
properties, managing moreproperties yeah, and that's what
, leaving the software companiestoo, because I'm probably like
I mean, this is no joke, but Iprobably work like 70 to 80 hour
weeks right now.
So it's like just because Iprobably run like 30 to 40 at
the software company, and that'sgreat, because, like it's not,

(50:22):
like I literally told, she's notreally my boss cause I'm a 10
99, but somewhat my boss, and Iwas like, hey, like I'll be
traveling next week and thenafter that, two weeks from then,
I'm also going to be away for aweek.
And she's like, okay, and shedoesn't care, it's very, very
flexible, so she doesn't reallycare what hours I work, whatever
, and so, um, it's very, veryflexible and which is why I

(50:44):
stayed as long as I have,because it's very nice
consistent income that I neverreally have to worry about.
But now it's at the point whereit's like I'm putting in, like,
like they want me to be puttingin this many hours and I just
have to be paid more, andthey're like no, so at this
point it's like I'll get back somany hours in my week and even
if I still, you know, say I selllife insurance for 15 hours,

(51:05):
like I, the guy who initiallygot me in is he's like yeah,
he's like you could probablymake like twice what you're
doing right now selling lifeinsurance.
He's like because even if youclose one person a day, he's
like, say, you were like twohours a day, three hours a day,
you close one person, he's likethat's 800 bucks right there, at
least you know, depending ontheir policy, you know, but like
a lot of the time that's whatit is and so why not even you
know, have that, at least belicensed for.

Speaker 1 (51:25):
And then if you need the income, you know how to sell
, you know how to go in thereand rip, so like yeah, I would
say with life insurance, like Ido all my personal insurance,
like through the guy that I know, but I there's so many of my
friends that got into likeselling life insurance and I
feel like the the lifeexpectancy of that person, not

(51:46):
the life, but like the careerexpectancy is like is very short
.
Yeah, um they.
They get into it becausesomebody that they know is
making a lot of money but Ithink it's quick money, it Right
.
But I personally I trust theguy that I work with and it's a
multi-million dollar policy.
I want to make sure that thatperson really knows what the

(52:07):
heck they're doing and it's areputable company.
It's not like some of thesewhat seem like multi-level
marketing schemes sometimes.

Speaker 3 (52:14):
Yeah, mlms and stuff.
That was one of the things Ilooked at because William was
telling me I was like this isgoing to be another MLM,
whatever.
And literally the first thingthe guy said on his phone he's
like I want you to know this isnot an MLM.
He's like this is the furthestthing from it, cause, like we
don't like you don't get moneyif you bring on like other
people unless, like you're oneof like the top managers,
whatever, and you know have tobe there.

(52:46):
You know, because, like mygirlfriend was selling like
kukko for a while, some likelast year, and she, you know,
made a bit of money with thatand whatever.
But it's an mlm and I, you knowthey kind of get a bad rep.
And then also, do they reallycare about you?
No, not really, and withinsurance it's tricky.
So that was one of the firstthings.
I was like give me information,like I need max information on
this.
And then he kind of broke itdown.
I was like, okay, this isn'tlike the life insurance stuff
that you see on linkedin all thetime, where people are like,

(53:06):
yeah, make 10k a month, likereal quick, you know whatever,
quick money, fast money and yeah.
So it's not really that.
I mean.
The other thing too is like somany people get in life
insurance but they don't knowhow to sell and like if you
don't want to sell and you don'thave any experience in sales,
you're not gonna make any money.

Speaker 1 (53:19):
Yeah, so I just feel like there's so much growth
opportunity in the social mediaspace just in general, oh yeah.
That, like that, if you couldsell in that department and do
what you did to us to like youknow.

Speaker 3 (53:32):
Oh, trust me, I am.

Speaker 1 (53:34):
That's what that's where you should be leaning,
leaning into.
Cause I be leaning, leaninginto because I know for us, like
we, as soon as we niche down,like in business we were, we
exploded.
And when we were doing too many, too many different things
you're trying, you're trying outall these little different
things.
You're just spread too thin andyou can't like really focus on
just like one, yeah, one thing Iagree, yep yeah, alex ramos, he

(53:56):
talks about that a lot.

Speaker 3 (53:57):
I don't know if you guys are familiar with him, but
he talks about how, like he hada, he had I don't know six gyms
and he had this and he had a youknow agency that was doing this
and whatever.
And then he's like I justdecided to go all in on gyms,
like I just made like 10 timesthe amount he's like, because I
was just stretched thin betweenlike four different businesses
and then when I just decided,okay, like this is the one
that's gonna yield the greatestlike return, and then I went in
all, all in on it, and thenthat's what made me the most

(54:20):
money.
Yeah, like, yeah.
So, honestly, that's kind ofwhat I've been thinking too is,
like you know, there's a certainlike amount of five figures a
month I want to get to before Ijust cruise down on the agency,
but like, uh, we'll see.
I mean the other thing withlife insurance too, which is
cool, is, um, you get, obviously, like recurring commissions

(54:40):
every year, like if it's anannual term.
Um, like you can continue to getcommissions off that and it's
smaller than like the initial.
It's usually like less than 5%,but like if you're closing
enough people, like, even ifit's 5%, it's like, hey, like
you know, five, an extra fivegrand a year, 10 grand a year
for doing nothing, you know.
It's like why not?
So, yeah, well, we'll see whathappens with that.

(55:00):
Um, I got my, I did all the.
I'll tell you.
This is the one thing with lifeinsurance, which I think, too,
is why you have to read.

Speaker 4 (55:08):
You just mentioned the one thing.
That's also a book.
You got to read it.
What the one thing?
Oh really, yep, yeah neverheard of it.

Speaker 3 (55:15):
You got to read it.
I'm reading a book right now.
It's called limitless and it'sreally good.
But uh, I'm reading a bookright now.
It's called Limitless and it'sreally good.

Speaker 1 (55:20):
But I gotta get that done.
What was the one thing that youwere talking about?

Speaker 3 (55:25):
Oh gosh, I don't remember, slipped my mind.
Oh, I know something aboutsomething William said to me at
some point about how, oh it wasthis.
So, obviously I know a ton ofentrepreneurs because I run my
agency and have to.
You know my clients areentrepreneurs.
You know a ton of entrepreneursbecause I'm running my agency
and have to, you know my clientsare entrepreneurs.
You know themselves, um andsomething I don't see a lot of,
until they get to, usually, anduntil they are married or they

(55:48):
have kids or whatever.
Like there are tons of youngguys like that are 2021 and are
making crazy sums of money andthey don't have life insurance.
And it's like okay, you're 20and you're making you know x
amount, x amount of money, sixfigures a month, whatever you
know, and you're doing thatprofit, all right.
Well, what happens if tomorrowyou get hit by a bus, like
legitimately and it's very easyto sell, like life insurance is.

(56:11):
I've done quite extensiveresearch on it.
It's not.

Speaker 1 (56:14):
It's probably one of the easiest things to sell
because you're just selling offfear off the fact of like well,
happen, yeah, I think I only gotit when, like, I got to a point
in like, where we had so manyassets in business that we had
to have a plan, if I did die,that my wife could be bought out
of the you know of my shares ofthe company and have continued

(56:37):
to live the lifestyle that she'sliving.
Um, but before that I didn'treally see the value in it like
like you do, you have lifeinsurance, you probably should.

Speaker 3 (56:46):
You should, though, because that's the thing, though
, and that's why it's so easy tosell, sell me to some of these
young guys, though, because it'slike, if you're 21, like a lot
of these you know young guys,even myself include it's like
okay, why are you making themoney that you're making?
It's for my family, right, Iwant to retire.
My parents, I want to, you know, live a certain life.
A lot of it is because you knowthese young guys.
They, like their parents,didn't live a certain.
You know they didn't live agreat life and you know they

(57:08):
work paychecks, paycheck orwhatever, and, like a lot of
these young guys, it's so easyto make money now that they're
just doing it.
But it's like what happens if,you know, you do get hit by a
bus tomorrow?
What happens to your parents?
Well, they're not making thatmuch money, but now they live a
certain lifestyle that has to besustained.
So you know it's very easy tosell in that regard.

Speaker 1 (57:23):
But people like how would lupe pay for the million
dollar house that you have andyour daughter's like?
It's like how would page payfor all of our stuff?
If yeah, if I was not herethat's true, so might need to uh
look into that a couple.
I might know somebody to referyou to.
But you know, I think lifeinsurance is important.

(57:44):
I don't really see the value init.
If you like, are super youngand don't have somebody that's
like relying on you.
I felt like more of it, likenow, that somebody relies on my
income to survive, survive and,god forbid, I died like she

(58:05):
wouldn't have any idea how to orwhat to do to to buy out all
the assets and all that stuff.

Speaker 3 (58:07):
So you know what, though, if you wait until you're
married and you have kids andyou're making money, guess what
your policy is going to bethrough.
Like you said, like the amountyou pay towards life insurance
is nuts.
But like if you're 18, like my,if I decide to get life
insurance right now, I don't,but I, because you know, with
the amount of money I'm doing, Iprobably should have it.
But like with that, it's like Ican get a whole life policy and

(58:29):
lock it in for a certain ratefor the rest of my life, you
know.
And then if I want to increaseit, I can, and I can do an
annually renewable term and thenI can just increase it every
year if I wanted to.
A renewable term, and then Ican just increase it every year
if I wanted to, and it willslowly get more expensive.
But I could just lock it in forx amount of millions and get a
certain right now that if Idecided to do when I was your
age and I had a wife and I kidsand whatever, it'd be 10 times
as expensive, because now I havepeople that rely on me and they

(58:51):
know that and they'll charge mefor that.

Speaker 1 (58:53):
Yeah, so they also came out and they did.
They did like a blood test andlike all that.
They took health to make sure Iwasn't like dying and had any
like predisposed diseases orwhatever.
So, yeah, it's something tolook into, but I know that
camera's about to run out, sowe're going to wrap this up and
go to dinner.
Nick, you have anything else?

Speaker 3 (59:15):
You got to tell some story, Nick.

Speaker 4 (59:18):
On another episode.
I will.
I just can't think of anythingoff the top of my head right now
.

Speaker 1 (59:21):
We got our event tomorrow.
This will be out after that,though so no reason to plug that
, Eric.
Thanks for coming down, man,we're happy to have you for the
event tomorrow.
We have another check-in nextweek, another podcast, and we'll
post some content from that andhopefully we can get you some
clients tomorrow.

Speaker 3 (59:39):
Yeah, for sure, how many people are going tomorrow?
I?

Speaker 1 (59:41):
know over 100.
We have about 150 tickets sold.

Speaker 3 (59:45):
I saw that.

Speaker 1 (59:46):
And Facebook has another 100 people.
We should get 150 to 200 peoplethrough the door.

Speaker 3 (59:53):
That's the biggest group.
I mean, every year, every event, you guys just keep getting
more, but I definitely thinkthis time is the most right.

Speaker 1 (59:58):
Yeah, this is the most people that have like got a
ticket especially for a summerevent, because usually the
summer ones are slower people,are you know away and stuff, but
yeah, so we should havedefinitely well over 100 people
um it's that facebook shout outto albers and associates
mid-atlantic title for hostingus at their um office.
It's it's a sick venue, likeit's gonna.
It's gonna be a nice change upfrom the space that we've been

(01:00:21):
in um.
So, yeah, looking forward toseeing everybody there.
Eric, thanks for coming on,until next time.
Thanks, eric.
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