A Canadian cannabis industry pioneer and legend joins us for a second time to share the story of his charity, 'Sara's Soldiers.' This non-profit organization is named after his wife, Sara, who lives with Multiple Sclerosis. They donate 100% of their proceeds to the MS Society of Canada, and are holding their biggest event yet September 30th “Art For a Cure”. During our conversation, we also delve into topics such as cannabis branding, his current place in the industry, Astor Club NYC, and more!
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