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September 1, 2025 • 15 mins
Most agencies chase growth with endless hustle. Seth Greene discovered that the real secret to building a seven figure marketing agency was not working harder, it was creating scalable systems.

In this episode of Executive Connect, Seth reveals how he went from making 300 cold calls a day out of pure frustration to building a multi million dollar agency with consistent, trackable results. He shares the three biggest challenges every agency faces: generating quality leads, converting them into paying clients, and keeping them long term without burning out.
Seth also explains why so many agencies underdeliver, how his podcast first method flips the script, and why podcasting is not about chasing viral hits but about building profitable, lasting relationships.

If you run a professional practice or agency and want real results instead of empty promises, this conversation is for you.



🎧 SUBSCRIBE TO THE PODCAST:

Apple Podcasts:
https://podcasts.apple.com/ro/podcast/the-executive-connect-podcast/id1816477167

Spotify:
https://open.spotify.com/show/1zggDnblvD9Pa0Nn37o1TD?si=JVvZfm5rTryxJZh6nlO6yQ

CONNECT WITH  

https://www.linkedin.com/in/sethgreene/

Website: https://www.marketdominationllc.com/

🔗 MORE FROM EXECUTIVE CONNECT:

Website: https://www.executiveconnectexperience.com/

Subscribe on YouTube: https://www.youtube.com/@ExecutiveConnect

Subscribe to Newsletter: https://www.executiveconnectexperience.com/join/

LinkedIn: https://www.linkedin.com/company/my-executive-connect/



Episode Highlights

(0:40) How Seth turned 300 cold calls a day into a steady stream of high value clients

(2:38) The three struggles keeping most agencies from scaling profitably

(4:00) The overlooked mistake that causes firms to lose clients and how to prevent it

(6:39) Why podcasting can outperform ads for real business growth

(9:21) The truth about vanity metrics vs. revenue that actually matters

(10:34) How to identify your ideal clients and design systems that scale

(12:16) The three universal problems every business owner must solve

(13:33) Where to connect with Seth and grab his best selling book

(14:25) Final takeaways and outro


Guest

Seth Greene
 Founder and CEO of Market Domination LLC | Author of The Ultimate Guide to Growing Your Business With a Podcast

Seth Greene is the Founder and CEO of Market Domination LLC, a direct response marketing agency recognized by Forbes as a top podcast marketing firm. He is the author of multiple books on marketing, including The Ultimate Guide to Growing Your Business With a Podcast, and has helped hundreds of agencies and professional practices scale with measurable, repeatable systems.
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