All Episodes

July 31, 2025 65 mins

Jessica Weickert joins The Experience Designers to explore how emotional regulation, neuroscience, and story-living are reshaping the future of experiential design. Drawing from her personal journey with ADHD and her role at XDA, Jessica shares how neuroaesthetics is helping brands design immersive, purposeful experiences that support well-being and create real emotional impact. From luxury as presence to collective rituals, we unpack trends transforming events, retail, and hospitality. It’s a deep dive into how experiences can help people feel, connect, and heal—moving from escapism to what Jessica calls “inscapism.”

Episode Chapters
00:00 – Beginnings & Backstory
06:15 – Designing for Emotion & Well-being
14:30 – The Shift in Experiential Marketing
26:50 – Rethinking Creative Strategy
34:20 – Story-Living & Brand Immersion
46:45 – Designing Against Loneliness
58:15 – Life, Leadership & Saying Yes

#ExperientialMarketing #Neuroaesthetics #EmotionalDesign #TheExperienceDesigners #ExperienceDesign

Bio and Links:

Jessica Weickert is a creative strategy powerhouse whose expertise thrives at the intersection of science and creativity. She is driven by an unshakeable belief that transformative experiences hold the power to solve our world’s most complex challenges. As Vice President of Creative Strategy at XD Agency, an award-winning creative agency, Jessica leads a team of creative scientists — committed to applying neuroaesthetics to craft powerful moments that improve wellbeing and ultimately amplify human potential.


In 2024, Jessica was recognized as Women We Admire's Top 50 Women Leaders as a testament for her nearly two decades of work on clients such as LEGO, Poosh, and Lowe’s. She also earned a coveted seat on the World Experience Council (WXO), a global institution of leading experience visionaries dedicated to improving the quality of experiences. But above all her professional accolades, Jessica’s proudest role is the one she holds at home: being a mom.


A little more about XD Agency:


XD Agency (XDA) is an award-winning creative agency, bred from production chops, creating badass experiences for brands who want to redefine industries and rewrite the rules. For 25 years, they've been delivering groundbreaking ideas and unforgettable moments, earning the title of Ad Age Experiential Agency of the Year 2024. XDA proudly plays across B2B and B2C worlds with clients like LEGO, HBO, Cisco, Lowe’s, Adult Swim, and more. With hubs in New York, Atlanta, San Francisco, Portland, and Los Angeles, their teams are strategically positioned across the US and beyond dedicated to creating better — experiences, stories, relationships, worlds — everydamnday.


Links:
https://www.linkedin.com/in/jessicaweickert/

https://www.xdagency.com/ 


Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.