Join us as we talk with Laura Hess, who attended 500 experiences in 5 years, about building a 25-point “Remarkable” rubric for scoring immersive theatre, fine-art installations, XR activations, brand activations, and more....
Learn how intentionality, multi-sensory design, and post-show reflection can help creators craft moments that truly resonate, transport audiences into flow states, and leave a lasting impact. Tune in for practical experience design tips, real-world case studies (including Hermès’s non-transactional activation), and a fresh framework for evaluating remarkable experiences.
DOWNLOAD the REMARKABLE experience report - https://www.reuleaux.world/#remarkable-2025
Laura Hess is an experience strategist for interactive and immersive mediums. She champions experiential design and its power to move and change people for the better. Past projects include brand activations, experiential marketing, participatory theatre, film, VR, installation art, and themed entertainment.
Drawing from her interdisciplinary background, she specialises in creative strategy and concept development across new and traditional formats, delivering meaningful solutions for independent and global media companies.
In 2021, she founded Reuleaux, an experiential consultancy. She’s also a founding member and advisor for the World Experience Organization and No Proscenium’s arts editor. After completing a Master of Science in Leadership for Creative Enterprises at Northwestern University, she has no plans for another degree with a longer title.
Contact links
https://www.linkedin.com/in/hess-laura
https://www.reuleaux.world/
https://laurahess.substack.com/
Chapters
00:00 The Journey of Exploring 500 Experiences
04:55 The Importance of Reflection in Experience Design
09:10 Creating the Remarkable Model
14:57 Understanding the Components of the Remarkable Model
20:45 Evaluating Experiences: The Rubric Explained
28:38 Understanding Experience Scoring
31:33 The Importance of Flow and Connection
33:43 The Role of Audience Participation
35:57 Navigating Commercial vs. Meaningful Experiences
38:28 Intentionality in Experience Design
41:43 Hermes: A Case Study in Non-Transactional Experiences
47:02 Cultural Exchange and Brand Relationships
51:12 Themes in Experience Design
54:24 The Shift Towards Intentionality in Experiences
54:58 Sensorial Aspects: The Key to In-Person Engagement
56:31 The Power of Live Performers in Experiences
59:47 Exploring the Beyond Cognition Case Study
01:03:32 The Importance of Sensory-Driven Experiences
01:04:38 Reflections on Experience Design and Improvement
01:10:08 The Need for Reflection and Iteration in Design
01:12:00 Closing the interview and contacting Laura
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