Finding your Niche

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In this episode, Brad and Dixie discuss the importance of niching down to grow faster and make a significant impact. They emphasise that focusing on a specific problem, audience, and message enhances the effectiveness of talks, books, and marketing strategies. 

Explore how finding a niche doesn't limit but actually magnetises opportunities, bringing core fans and a wider audience through clarity and specificity. 

The episode covers practical steps to identify one's niche and highlights the benefits and challenges of niche marketing. The conversation is enriched with personal anecdotes, expert insights, and actionable tips for speakers, authors, and marketers.

00:00 The Power of a Niche Audience

00:41 Defining Your Niche

01:56 Owning the Problem You Solve

03:12 Evolving Your Niche

05:43 The Importance of Specificity

07:53 Building a Tighter Echo

11:39 Niching as Brand Gravity

18:42 Final Thoughts and Takeaways

The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.

Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.

Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.

Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.