This episode is a chat with Gerard Lawlor, Chief Executive of the Northern Ireland Football League.
Gerard has been CEO since 2021. Professionally, he was in the hospitality industry as a chef for years, but crucially, always a fan and latterly director and chairman of Cliftonville FC.
He has clear understanding of the needs of his member clubs both as institutions but also as businesses that need to satisfy fans both as customer and stakeholder, whilst building new loyalties amongst non-traditional fans, particularly women and girls.
I just sat back and listened for large parts of this interview. He had so much interesting stuff to say about a league that is clearly undergoing a renaissance, and clubs that are finding themselves more popular than they’ve been for a long time.
You can hear how their success was supercharged by Covid, and how their strength really is that they’re close to their fans.
I really enjoyed chatting with Gerard, and I’m sure you’ll enjoy listening to it too.
Episode Links
Episode links available in the podcast description. Keep an eye out on https://fanengagement.net and find our socials on https://linktr.ee/thinkfanengagement
Register for free and you get access to the Fan Engagement Hub, with more detailed data and case studies from all the Fan Engagement Indexes (new one out very soon).
Please like, subscribe and share. It really does help our visibility.
Support this show http://supporter.acast.com/fan-engagement-pod.
Hosted on Acast. See acast.com/privacy for more information.
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.