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October 19, 2021 55 mins

Marco Sansoni is an expert in the role of spectators in sports events, steeped in expertise in both Fan Experience and Fan Engagement. He’s a former Senior Advisor to the World Cup in Brazil, worked in senior spectator roles in some of the biggest sports events in the World including the Summer and Winter Olympics, for FIFA advising on spectator services, and now teaches at the prestigious Luiss Business School in Rome. 


He’s doing a lot of thinking about the role of fans and spectators, distilled in a concept called ‘Spectatorship. We had a lot to talk about, and this is the first of what I hope will be many conversations between us about the role of fans in football - and sport more widely - and I hope you enjoy listening to it as much as I enjoyed having the conversation.


You can read about his concept of ‘Spectatorship’ via this translated Italian article: https://tinyurl.com/Spectatorship 


The Pod will be taking a short break on 26th October, and will return the week after.


You can find out more about our work at https://fanengagement.net. Register for free and you get access to the Fan Engagement Hub, with more detailed data and case studies from the 2018/2019 and 2019/2020 Fan Engagement Indexes.


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