Jen Gerasimas has over 20 years of experience in the health and fitness industry. She began her journey as a registered nurse before transitioning into teaching group exercise, then personal training. She worked in several different gym settings, including managing at a high-end fitness club. Over 8 years ago, Jen left the gym world to start her own independent personal training business 7Core Wellness. Witnessing firsthand the joys, struggles, and impact of independent training, she co-founded The Solo Trainer to equip other aspiring trainers with the tools needed to take the leap from gym employee to independent business owner. Jen resides outside of DC in Northern Virginia with her business partner husband and teenage daughter.
Jen's Links:
Homepage - https://thesolotrainer.com/
The Solo Trainer Action Plan - https://thesolotrainer.com/actionplan/ (
YouTube: https://www.youtube.com/@thesolotrainer
FB: https://www.facebook.com/thesolotrainer
IG: https://www.instagram.com/thesolotrainer/
LinkedIn TST: https://www.linkedin.com/company/thesolotrainer
LinkedIn Jen: https://www.linkedin.com/in/jennifer-gerasimas-b6636375/
Dr. D's Links:
Website: https://doctordarianparker.com/
Dr. D's Affiliate: Stick Mobility
Get your flexibility back and prevent injuries with Stick Mobility. Training Sticks improve range of motion, muscle activation, coordination, and body awareness to build a strong foundation for better movement. Go to this Link or copy to your browser https://stickmobility.com/darian-parker and use the discount code: 1CEC828F154 to get 10% off of your purchase.
Time Stamps:
00:00 Introduction: Launching a Fitness Business
00:53 Personal Journey in the Fitness Industry
01:56 Challenges and Realizations
03:51 Understanding Business Attrition
06:08 Six Pillars of a Successful Fitness Business
07:21 Pillar 1: Own and Thrive
14:40 Pillar 2: Establish and Protect
22:25 Pillar 3: Price and Earn
24:15 Understanding Business Costs and Pricing
25:39 Financial Management and Payment Systems
27:05 The Importance of Budgeting
29:12 Attracting and Converting Clients
35:30 Building and Growing Your Business
39:23 Systemizing and Sustaining Your Business
43:40 Free Resources and Final Thoughts
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