In an industry where gloss can overshadow substance, Katie Welch, the CMO of Rare Beauty, is rewriting the playbook on brand building with authenticity and heart. This episode takes you behind the scenes of her strategic approach to marketing that's fiercely loyal to the beauty company's values, community, and founder, Selena Gomez—while testing and learning with the pressure of 10M+ people watching.
Join Katie and Farryn as they discuss the power of paying it forward, partnering with Sephora, nurturing the next wave of C-suite leaders, and how to land a job at Rare Beauty.
Connect with Farryn Weiner, host of The Farrynheight Podcast, HERE.
Interested in raising brands? Connect with us HERE and learn more about Farrynheight HERE.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com