The Business of Truth: Building a Brand People Believe In According to The New York Times’ Amy Weisenbach

Great marketing isn’t just strategy. It’s human. 

Amy Weisenbach, SVP and Head of Marketing at The New York Times, joins Farryn to unpack the kind of marketing that sits at the intersection of trust, storytelling, and true consumer understanding. Together, they explore what it takes to build a brand that’s not just seen—but believed. 

They dissect the importance of marketers to understand consumer needs, navigating tension between business goals and brand values and the art of saying no to maintain brand integrity. They also explore the balance between cultural relevance and brand partnerships, emphasizing that marketing is a universal practice rooted in human connection.

TIMESTAMPS:

00:00 Introduction to Marketing and Teaching

02:23 The Journey into Marketing Leadership

05:23 Understanding Consumer Needs

08:15 The Role of Trust in Media

11:26 Building Brand Confidence

14:07 The Importance of Storytelling in Marketing

17:22 Navigating Brand Strategy Challenges

20:11 Teaching Marketing and Leadership

23:02 The Art of Saying No in Marketing

26:07 Cultural Relevance and Brand Partnerships

29:00 Future Directions in Brand Marketing

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