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September 20, 2021 54 mins

Austin Roberson is a menswear expert with over ten years of experience in the industry, currently overseeing the custom program at a notable menswear store in Arlington, Texas. He's made a name for himself in the field by providing clients with high-quality, curated ensembles and emphasizing customer satisfaction. Austin's passion for classic menswear, coupled with his modern approach to business, makes him the ideal person to discuss how Gen Z can lead a renaissance in refined dressing.

Louis Geramita is an alterations tailor and made-to-measure salesman who has transitioned from a career in construction to fashion, now launching his own brand, Primo Tailoring. With a background working for a 171-year-old clothier, Louis brings a wealth of experience and a unique perspective on the impact of clothing on individuals. His dedication to creating memories through tailored garments highlights his commitment to preserving the craft of menswear.

In this episode, you'll learn:

- How creating an open layout in a menswear store enhances customer trust and preserves the tradition of tailoring.

- The significance of personal connections in tailoring, as illustrated by Austin’s emotional experience fitting family members.

- Strategic approaches to modernize classic menswear businesses, including the use of social media and virtual shopping experiences.

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Timestamps:

00:00 Introduction and Welcome
01:09 Meet the Guests: Austin and Lewis
02:12 Austin's Journey in Menswear
03:20 The Menswear Mindset Podcast
04:51 Generation Z and Millennial Perspectives
06:20 Austin's Role at The Man Shop
15:09 Lewis's Venture: Primo Tailoring
19:31 Challenges and Future Plans
25:27 Store Renovation and Design
26:59 Vision for a New Store
28:06 Creating a Unique Shopping Experience
30:31 The Importance of Tailoring
33:14 Personal Stories and Reflections
44:23 Fashion and Style Philosophy

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