June 20, 2023 • 53 mins
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Join me as I chat with the one and only Julie Burke, who shares her entrepreneurial journey and the importance of taking action and course correcting in order to achieve success in the world of business.
Discover the power of authentic branding and video marketing as Julie gives insights on understanding your target audience, showcasing your unique point of view, and applying the right strategy to your business. We also delve into the fascinating world of social media, video, and YouTube marketing – revealing how genuine connections with your audience can lead to a profitable business.
Don't miss our conversation on the importance of investing in passive income streams for long-term success, as Julie shares her experience with high-ticket affiliate and organic marketing. Plus, get a glimpse into the fulfillment that comes with helping others through one-on-one coaching.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
What's up everybody?
Welcome to the Mark Herbertpodcast.
I'm so pumped for today'sepisode Like this lady is so
cool.
I've just recently gotten toknow her and I've always seen
her around online.
We kind of met for the firsttime like two or three months
ago and we were kind of like whyin the hell have we never met
before?
Speaker 2 (00:20):
I know, like we hugged each other, like we've
known each other for years.
Speaker 1 (00:24):
Yeah right, Exactly So I'm excited to have Julie
Birken.
What's happened?
Speaker 2 (00:29):
I love it.
Thank you so much.
I appreciate it.
Happy to be here.
I think you're amazing as well,so thank you.
Speaker 1 (00:37):
Well cool.
So I, like I was telling youbefore we came on, like I just
love to get on and talkmarketing So real quick, like
maybe what we can do is justlike tell people your story a
little bit and like you knowwhat you've done, but you've had
a wildly successful businessand you know let's, let's hear
it.
Let's hear the the the, youknow the skinny.
Speaker 2 (00:56):
No problem.
So I always start back when Isay I was, i was a corporate
America, burnout from the ages.
Like right after high school Igot into I had a very
non-traditional background,didn't go away to college, i
didn't think college was for me,went right into the workforce
and I just, i love making money.
I had my first job when I was14.
(01:18):
My dad's company went bankruptwhen we were 11.
And I remember like all thestress that we had going
bankrupt and like.
So I'm like I just want to work, i just want to work, i want to
, i wanted to help, you know.
And then so right after highschool, i started corporate
America from about 17 to 22.
I did go back to night school.
I did get my bachelor's degree.
My husband inspired me to dothat.
(01:40):
He asked me if I used it.
Okay, that's the differentsubject, right.
But I bought into a franchiseat 22 years old and I was able
to do that because I was justfashion away the money I was
making from corporate And I'mlike I hate corporate, i hate
this, right.
And then I jumped intofranchising because why not own
(02:02):
my own business?
And so I opened up my firstJimmy John sandwich shop at 22.
Speaker 1 (02:07):
Yes, That's awesome.
Speaker 2 (02:08):
Yep, i did, and then I bought into another and then I
bought into another, so I wassupposed to have three locations
.
After two, i was done.
I'm like.
I was there morning, noon andnight for years And I was a
young owner.
So I had these people that werelooking at me more like they're
my best friend instead of aboss, which was a little
difficult.
So I had to be there a lot,let's just say that.
(02:30):
And we had like really great,profitable stores after about 10
years.
Got married did you know?
pregnant They're first born.
I'm like I'm done, i just wantto be a stay at home mom.
Here I am, 32 years old, soldmy stores did well, stayed home
Exactly what the plan was,except for I have an
(02:53):
entrepreneur spirit And I waslike, after Austin was born, I'm
like, okay, this is great.
Speaker 1 (02:58):
It's so hard to push that down.
Speaker 2 (03:00):
I know I'm like I'm steering at four walls, i'm
watching you know, sesame Streetor whatever it was back then,
and I'm like, oh God, i need todo something.
I still wanted my own money.
I mean, even though my husbandhas a great job, i want it.
I own money, like I've alwaysbeen independent, always had the
entrepreneur spirit, jumpedinto direct sales, thought, hey,
(03:22):
I could do this.
You know, on the side didreally well, but I was gone
nights and weekends, hated it.
I wanted to be home with mybaby and my husband, right.
And that's how I fell in thenetwork marketing.
And this was 2012.
I just wanted to learn, youknow what can I do and be home.
And I will say, with my firstcompany, i was taught from the
(03:45):
get go curiosity based marketing.
I got myself a Facebook page Ididn't even have a Facebook
account then And I started tojust build curiosity and posting
and all the things we donowadays, except back then it
was so much easier.
You could just put up.
I remember my first post, ithink was like 15 words and I
had 45 people ask me what I wasdoing And I was like, wow, this
(04:07):
is pretty cool.
I was doing attractionmarketing before I even knew
what attraction marketing was,and so obviously, i built that
over time and, come 2016, got alittle bit bored.
I did build a multiple sixfigure business, but I wanted
more.
I wanted other income streams.
I started seeing some companiesclose down and I got very
(04:29):
nervous What if that's me?
What would I do if I lost thisincome tomorrow?
And so I started hearing aboutback then it was Periscope or
that Facebook live was born AndI think January 2016 it came out
and I'm like, all right, well,i started a fan page, started
doing videos and, lo and behold,people started showing up, a
(04:52):
brand, started to create And Ijust, you know, and that's the
thing is, as an entrepreneur,just taking action, seeing what
works, seeing what doesn't work.
You know you could alwayscourse correct, and I think
people forget that.
And so, anyways, i fell intocoaching, creating courses,
building out funnels, startingan agency, starting affiliate
(05:14):
marketing like it justsnowballed.
And then 2020, i switchedcompanies.
In that timeframe as well.
I left one company I resigneddue to they were trying to tell
me what it can, i cannot, canand cannot do online, and I was
like I'm sorry, excuse me, ileft corporate America years ago
(05:37):
, like absolutely not.
But the power in that is that Iwas building other income
streams.
So I was able to release amultiple six figure income And I
said, if I built it once, icould build it again and I'll do
it bigger and stronger.
And so that's what I did, and Iwent into a new company.
(05:57):
I'm still there in 2017.
It's great, but I still buildmultiple income streams And I
just think it's really reallyimportant, especially in this
day and age, that one income isnot going to cut it that much
anymore.
I'm sorry, if you hear mypuppies crying at the door, you
want to come in?
you see your little head.
That's the coolest part aboutworking from home, though I know
(06:19):
.
Speaker 1 (06:21):
I was funny.
I was doing a training theother day with a good friend of
mine and we had a whole bunch ofpeople on and his daughter's
coming in the room and he'stalking to her while we're on
the train.
I'm like this is why we do it.
Speaker 2 (06:32):
You know, and it's so funny because, like Facebook
live, i used to be so hesitantbecause I usually, like I don't
wear makeup, like even though Idon't even have a lot on, i'm
very natural And I just want toshow up as who I am.
But I remember in the beginningI was so nervous to do it
because I was like I don't wantmy kids to come in, i don't want
(06:52):
the dog to bark, like I was sonervous.
So I started forcing myself todo Facebook lives when I was
discussing and sweating it feellike yoga classes and stuff And
like on a walk and things likethat.
And then I purposely startedpulling.
We had a second child landed andI started pulling him into the
videos and like when Lola was apuppy, i'm like, okay, this is
(07:14):
ridiculous.
I have to show people that likethis is real work, like this is
life.
You're here with me, it's okay,Because here I am telling
people to go do Facebook liveand don't be there as a new
video.
So you know you almost have tolive it to then go and tell
people it's okay if you're dogbarks and kids and come in.
Speaker 1 (07:34):
So there's one little thing you said and I really
wanted to key off because Ithink it's so important You made
.
You said I started to do videosand a brand started emerging.
Yes, yeah, and what I thinkabout that is so important
because I talked to some of mystudents and them is, like what
kind of a brand should I buildTo me in my mind?
(07:56):
I'm like what kind of brand?
like, like you know, i'm knowna lot for video stuff, like, but
it's not like I set out to likebecome a video guy.
I just started sharing withpeople what I was doing and what
was working.
And next thing, you know, likeyou want to learn about video,
go talk to Mark.
Like I'm like I didn't mean,like it wasn't like I tried to
(08:18):
do that, i just shared what Iwas doing.
And next thing, you know peoplestart to look at you as
something that you talk about alot and you get results and you
share those results.
And next thing, you know you'rethe video guy or you're the
multiple streams gal or whateveryou know.
Speaker 2 (08:34):
Yeah, i was a branding girl.
I am the multiple streams girland the branding girl.
People come to me for brandingtoo, because, because I was
building a strong brand And Ithink that I mean I even wrote
about it in Jordan Ehlers bookPowerhouse branding.
I was in one of his co authorand one of his books, his
(08:58):
branding book.
Anyways, i think I want to say,because we live so close to it,
because our brand is us, yeah,people forget, like it all.
Branding is just showing upauthentically as you, you're
giving a voice, you're givingyour voice, you're giving your
(09:21):
opinion, you get your giving outvalue And the way you do that
is through video.
Yeah, and it's one of thefastest ways to be able to do it
because you're hitting allthree of the you know visual,
auditory, kinesthetic right.
You're hitting it on alldifferent levels So people get
to hear you and feel you and seeyou And all you are doing is
(09:46):
humanizing your brand with videoAnd it's the most powerful
thing that you can do.
And so I tell people all thetime when you're trying to
figure out, like, who yourmarket is and who you're
speaking to, because you have tounderstand that And not just
that if you wanna, like you know, start generating sales, you
(10:08):
better understand how to allowyour audience to see things from
your point of view, and that'show you really stand out is by
having your own point of view,okay, and but more so than that,
you have to know who the hellyou are, because that's where
you, that's where I think peoplego wrong, because especially
nowadays, mark, with like socialmedia and everyone's watching
(10:32):
everyone else's content, i'll behonest, i really don't watch
other people's content.
I know it sounds crazy, but youknow I might observe it, but I
don't like obsess about it,right, Cause I feel like I could
get lost in their world and Ihave to stay in my lane right,
like my traffic, like there isno traffic in my lane.
(10:53):
If you focus and you're stayingin your lane, there's no
traffic right, and so, and Ifeel like that's where people
get lost, because then whathappens is they start to mold
into other people's voice, theiraudience, their offers, and
they have to understand too,because the other thing I love
(11:14):
is business strategy.
There is no one strategy thatworks, universal for everyone.
It is.
You have to apply the rightstrategy to your business And
like.
These are just some of thethings that I have learned
through the years.
There's different businessmodels brings the business
models.
There's different strategy.
The strategy depends on who youare, what kind of business you
(11:37):
wanna have right, and thenobviously, the branding comes
down to again who you are.
Who the hell do you wannaattract, you Like, and who do
you wanna repel?
Because it's also veryimportant to repel people.
We do not want everybody in ourworld, trust me.
That's why I show up on socialmedia And I'm in your face and
(12:00):
sometimes I'll swear and I'llsay the F word and like I'm
repulsing people.
Yes, but you know, for thelongest time, mark, when I got
started, i was trying to be likethe goodie-goody, yeah, and
then it was someone I hired onmy team.
You lose yourself in that Yes,yes, that's really it.
(12:21):
And she was a business manager.
I hired her to help me.
This was a season of mybusiness And she goes.
They were working on a salespage for me And they wrote the
word.
I didn't bitch or ask.
I'm sorry, we're not supposedto square on this podcast, but I
won't fix anything.
But I'm like you have to takethat off.
(12:42):
And she goes Julie, do you notlisten to the way that you speak
when we have our conversations?
Like this is who you are, thisis how you speak.
But I can't say that on mysales page.
And she's like get the f out ofhere.
Like, yes, you are going to saythis.
I'm just gonna say So.
She's like she reminded me ofall the things that I was
(13:04):
teaching other people, but Iwasn't doing that.
I'm like oh, my God, now I doit From that day forward.
Now I do.
I show up in my voice when Ipost my sales pages, my videos,
whatever you want to say.
Speaker 1 (13:20):
So anyways, well, and that's the important thing like
you're not gonna pleaseeverybody No, nor do you want to
, especially when it comes tobuilding a business.
Like I think a lot of peopleget stuck in this idea that I
need to have this mass appeal toeverybody and every demographic
, and it's just that's not thecase.
Like you could build and I knowyou'll agree with this you
(13:43):
could build a six figure,multiple, six figure income with
a very small audience.
Like it's not.
like you have to have thismassive audience to build a good
brand that makes you a greatliving on one.
And I think people get lost inthat idea.
But yeah, but I'm gonna pissthis group off, or I'm gonna
(14:03):
piss that group off, and I thinkthere's a lot to be said in
that.
Speaker 2 (14:08):
There is Another thing is sorry.
I got distracted by the fly.
sorry, i'm always saying Iwanted to piggyback off of
something you just said.
This is my 45 year old brainkicking in.
Speaker 1 (14:25):
I'm about stern 50.
So I'm like, yep, it'shappening.
Speaker 2 (14:28):
Oh my God, right, like one little distraction,
this fly.
I'm like it was like a scrollmoment When you were just
talking about something reallygood.
I wanted to say something.
Speaker 1 (14:39):
It happens all the time, like I'll be sitting here
doing something and somethingwill hit my head and I'll
message my business manager.
I'm like, hey, when you got asec, get with me.
I got something.
I wanna run by you.
Five minutes later he'll go allright, what did you want?
I'm like I can't remember.
Like I should have wrote it inthere, like I got it.
Speaker 2 (14:58):
Yes, like I hear you, i do it to my VA all the time,
but there was something reallyimportant that I wanted to say
in that conversation.
But I really feel, like youknow, the market is getting more
sophisticated Nowadays.
Marketing is changing Right.
Like you know, i feel thatthere are things that are still
(15:23):
being taught, that should betaught, and if they are like
I'll give you an instance Likecountdown timers right On sales
pages, okay, countdown timer,great, but you know what?
That timer, once it runs out,you better not put the price
back, like things like that.
You know even money backguarantees.
(15:43):
Those are good And I thinkeveryone should offer that and
then offer.
But, you know, i even would takeit a step further.
One thing I've learned from arecent mentor is a satisfaction
guarantee, and there's a lot ofgreat psychology around that.
I can't get into that right now, but I mean just knowing that
when you're out there and you'repromoting your brand or your
(16:04):
business, the number one thing,like I said, is just showing up
and really what it is, what itcomes down to, is you're giving
your business a soul By justgiving it a soul, by building
your brand and showing up, doingyour video, having
conversations, buildingrelationships, you know, over
(16:25):
delivering.
You know if you're a coach or acourse creator and you, you
know you're selling a product, aprogram or a service over
delivering, really identifyingwith what your audience is
looking for, because they're notbuying the way that they used
(16:45):
to buy.
So, and that could probably bea whole other segment that we do
, but you know, and I think, alot of people.
Let me just say this, thoughthere's a flip side, because I
know a lot of people are like,oh, be vulnerable, show people
your side, your good side.
You know your good side.
(17:05):
You can show them all sides,but let's please, for the love
of God, not show up just for thesake of showing up to be
vulnerable and be a hot mess.
I will tell you right now I cantell exactly when people are
doing that.
Speaker 1 (17:20):
And social media and I wanna call them out.
It's a vulnerable post day.
Speaker 2 (17:23):
Oh my God, i don't like.
Take that down.
Take that down.
You're like it's forced And Icannot stand forced posting Just
for the sake of posting.
Don't freaking post.
If you're having a bad day,please go have your bad day.
Go out tomorrow, talk aboutyour bad day.
But what was the teachablemoment?
(17:45):
What is the value to givepeople from that, what you went
through, or your week orwhatever it is?
Give yourself space, giveyourself time.
I will tell you.
I build businesses that I don'thave to be on social media as
much.
Right Like that's how everyopportunity I look at, i go okay
, is this passive income?
(18:07):
Is it reoccurring income?
And do I have to live on socialmedia for this Right?
Speaker 1 (18:14):
Well, you know, and I do wanna key off that
vulnerable posting because it'slike just yesterday, like I
posted this on Facebook and itwas just in the moment, but it
was so funny because I'm aboutto turn 50 and my newsfeed is
full of Viagra and Cialis adsAnd I'm like this is hilarious,
(18:35):
i gotta share this.
You know what I mean.
And it's like being vulnerableto hey, i'm about to turn 50
years old and this is what I'mseeing And it just got crazy
engagement.
Like people are laughing, butit is it's?
hilarious, you know.
And then, like the day before,i just realized like hey, man,
it's been 20 years this monthsince I had cancer.
(18:58):
20 years ago, oh my God, i hada big old star here And I just
like I remember that this was 20years ago, i'm gonna share this
.
Like this is huge, like I'mactually, but it wasn't forced,
it was just like, hey, you knowwhat I mean, like you're-.
Speaker 2 (19:14):
That's powerful.
That's powerful, right Like,and I did not know you had
cancer 20 years ago.
Amen, you are still here,brother, seriously, oh my gosh
Amen.
But you know And I know this isgonna sound really, really,
really wrong I'm not talkingabout something like that, of
(19:36):
course, like that is amazing,that's inspiring.
I'm talking about like you justtalk up as a boyfriend, or you
know, and you're crying in yourphone or you're going through
the voice and you're earing outdirty laundry, or you just got
in a car accident and you'retaking pictures and you're
posting it immediately, like youjust got in a car accident, go
(19:58):
through the F in car accident,don't get your report tomorrow
and say this was my dayyesterday.
Speaker 1 (20:07):
Yeah.
Speaker 2 (20:07):
You know, thank God, i'm still alive.
I'm so broke Like who the hellis gonna take their camera?
Wait, i'm sorry, i have to postthis real quick, okay.
Speaker 1 (20:18):
Give me officer hold on.
Speaker 2 (20:20):
Yeah, okay, taking the picture Like doesn't even
make sure the other guy or girlis okay, just like, oh, no, no,
no, no, i was just in a caraccident.
Look at this shit.
Yeah, that's what I'm talkingabout.
I you know, and I was in mybrain's going why are you doing
this right now?
Like this is like a moment youneed to be, like it's changing
(20:42):
insurance cards maybe, or liketalking to the cop.
Right, i'm talking about thatkind of stuff.
Like it drives me insane, yeah.
Speaker 1 (20:52):
Like just It is.
And there's like there's reallylike you know when and sharing
stuff, things like that.
But sometimes it is, it's justso you can't force it Like, and
I think that that's there'stimes where I'm like, oh, i'm
gonna share this And then I'mlike, no, that just doesn't feel
good, like it doesn't feel itfeels forced, i'm not gonna post
(21:13):
that.
Yeah, so you really you reallydo have to kind of learn like
and have like an internalbarometer, that and listen to
your gut.
Yeah, you know, you start todevelop that And I think the you
know, you and I we've beenaround marketing for a long time
, so we understand like thepower of being real, but also
there's the pop.
You know, there you can go waytoo far with it too.
Speaker 2 (21:35):
Yeah, and you really gotta find the balance.
Speaker 1 (21:38):
Yeah.
Speaker 2 (21:39):
Yeah, yeah, i mean, you've been doing it a lot
longer.
I've been doing it, god, since2012.
Holy right It was fine, yeah,so funny.
Speaker 1 (21:51):
I started I actually started in 2008.
I was in a network marketingcompany.
I wanted to generate leadsonline, so I started looking
around and next thing you know,i'm down the rabbit hole and I'm
running Google PPC ads togenerate leads for my network
marketing company.
It was working.
You know it was working.
How times have changed.
Speaker 2 (22:09):
Oh, i know, yeah, how times have changed And they
just make it more hard, likemore and more difficult, for
network marketers to be able todo that.
I mean my gosh, i can't even.
well, yeah, i could tell youFacebook ads.
my Facebook ads account hasbeen shut down since 2019.
I'm completely banned.
It's like gone.
They just, yeah, they don'tlike network marketers, but
(22:33):
whatever.
Yeah.
So it's Build organic, buildorganic through video.
Right, mark, you're the videoguy.
This is why you're the videoguy.
I am not the video girl.
I just showed up and did a lotof videos because I just did
what I was told.
People are like do video.
I'm like, okay, You know, andnow it's like reels and shorts
and all this stuff and holy cow,it's a lot.
Speaker 1 (22:56):
Well, and you know, like, I just recently released a
video marketing course And whenI put the whole thing together,
like my whole idea was everythere's courses out there It's
like, hey, this is a TikTokspecific course How to do TikTok
.
There's this course, there'sthis course.
But a lot of what those coursesmiss is they miss the fact that
(23:19):
what you're teaching in that isgonna change in two months.
You see what I mean.
The algorithm's gonna shift,things are gonna change, all
this stuff And there isn'tsomething that covers the
fundamentals of what you need toknow.
Number one you need to know whyyou should even be doing video,
because when you understand why,the psychology behind it,
(23:40):
you're gonna show up a lotdifferent on video.
And what's gonna happen isTikTok is gonna change in a year
from now.
Reels are gonna be different,you know, six months from now.
But if you have all theunderlying fundamentals, the
method may shift, but thefundamentals don't And that's
gonna give you a you know, astrong business going forward.
(24:02):
So, like, hey, when the new bigthing comes out, there's a new
app out called Lemon 8.
It's TikToks.
It's another version of TikTokAnd TikTok owns it, and it's
like what's gonna happen?
Is that now gonna blow up andbe the next one you know coming
up?
But it doesn't matter, cause ifyou've got the fundamentals
down, it's all gonna remain.
Speaker 2 (24:22):
Oh, so what's your platform of choice?
since we're talking about videoLike, what do you, what do you
think that's most?
Speaker 1 (24:29):
I love YouTube.
I mean, honestly, i thinkYouTube is one of the best
places to start, just becauseit's you know it's the, it's the
.
You know there's so much searcharound it Cause it's a search
engine.
But you know, the thing is isif you go to Google today and
you type in a keyword, shortsare showing up in the, in the
results, you know, in the searchresults, and so really I think
(24:54):
it's such a great place to beAnd then kind of everything from
there.
But now you've got toolsnowadays that allow you to be,
you know, all the platforms atonce.
If I want to do a live video, ijust go to StreamYard.
Speaker 2 (25:06):
You know, like go.
Right, do you feel that livevideo?
Look at now I'm interviewingyou, yeah.
Speaker 1 (25:11):
I know right.
Speaker 2 (25:12):
We're such a nice community.
Do you feel that live video ifit's a recorded video, live
video or YouTube shorts out ofthose three, what do you think
is the most like powerful?
someone was just gettingstarted.
Speaker 1 (25:25):
Man.
I think live is, i mean,definitely shorts are.
Short videos are, i think, areeasy for people.
Yeah, contemplate doing a 30second video as opposed to.
But I think the power of liveis still there in so many ways,
like it's real time connection.
If your content is good, you'resharing.
Yeah, live video doesn't getthe reach that it used to, but I
(25:49):
think there's so much power inthe recording of a live.
You can take that live videoand then edit it up for you know
other platforms.
Yeah, i think there's a lot youcan do that and lives don't
require as much preparation andAnd right things that go into it
, which you know.
You can go down the huge rabbithole of Creating videos on
(26:09):
YouTube, where you're spending25 hours editing a video to make
every little engagement thingand that just nauseates Like I
don't even oh Yeah, see, andthat's what has we know what?
Speaker 2 (26:21):
my Old assistant would take my Facebook live and
put them on YouTube.
Speaker 1 (26:27):
Yeah.
Speaker 2 (26:30):
Oh my god.
I mean, I have a channel, but Ihave not done anything with the
channel.
But what do you think aboutYouTube ads?
Speaker 1 (26:38):
I Have not run a lot of.
I have done some YouTube adsand I think there's a lot of
power in Like retargeting peoplethat have viewed your ads I
mean, yeah, viewed your videos,you know.
I think it all comes down tolike really building the
audience, and You know the powerof an audience you know you see
the power of an audience andgetting in front of them is such
(27:01):
a key thing.
Speaker 2 (27:03):
I.
Speaker 1 (27:03):
I think omnipresence today is so important and and
and that's why I I'm also a bigfan of running ads, but you know
, the fact is, you can run adsfor as little as a dollar a day
and remain in front of you knowSome of your best prospects,
especially when it comes toretargeting.
Speaker 2 (27:20):
You know, so there's so many cool things that you can
do, and I need your YouTubecourse, obviously, but I'm like
I've only really I can't standInstagram.
I'll be honest, i can't standInstagram.
I, it's like the fake gram forme.
I don't even really like goingon it.
I we do cross posts, but Idon't, i can't even.
(27:42):
I don't think I've ever gottenone person off of Instagram.
I'm not on tic-tac And so, like, my audience has always just
been on Facebook and that's mylane, like, that's where I
stayed.
But YouTube Does appeal to me.
Yeah, because it is a searchengine and I feel like, and it's
(28:03):
not a social media platform,right, and so people are
searching for, for content andLike, there's so much power,
power in the YouTube platformand now with the shorts and now
with the ads, and I can't evenrun ads over on Facebook anymore
, but like, so I'm like you havethinking I need to get over to
YouTube, but I do high-ticketaffiliate marketing.
(28:23):
Yeah, i do network marketing,you know I I'm about to Put
another one, one offer, not ninecourses, like you had one about
, you know, helping people buildan online digital Course in
presence, right.
(28:44):
So I'm like I could run thatcourse through YouTube as well,
through YouTube ads, but yeah,You're in.
Speaker 1 (28:52):
The cool thing.
The cool thing about YouTube aswell That makes it such a
powerful platform is, yeah, thesearch ability.
But here's the thing likethere's kind of this perception
that people have like and I andI actually This shifted for me
about three, four months ago.
I saw this short video of a guyand he said Everybody keeps
(29:14):
saying everybody's attentionspans are absolutely nothing.
But and he said, and while someof that might be true, he said
my question to you is is yourideal prospect?
Do you really want them to havea short attention span?
So if you think you're gonnaattract your best prospect at
constantly pumping out shortvideos, you're gonna attract a
whole bunch of attention deficitpeople.
(29:36):
He said I want to attractpeople that have some focus,
that have this, and so he's likeThat's why he's talking about
long-form video as well,long-form videos not going away.
As a matter of fact, there wasan article like two months ago
that tick tock started a creatorfund for their creators that
(29:57):
are making videos over 60seconds, and The thing was is
like because they realized thatthe real power is in long-form
video and holding an audiencelonger, and This is why I
believe YouTube is positionedbetter than any of the platforms
because they already have thataudience.
You understand, yeah alreadyhave the people there that are
(30:19):
into watching long-form videos.
So the the short form video,while they're great and it they,
they're cool for getting burstsof you know Little tips here
and there.
Ultimately, what kind ofaudience do you want?
do you want an audience whocan't hold their attention for
nothing?
Speaker 2 (30:37):
Right and like with your short form video, can you
send them to your long-formvideo to go finish watching the
content?
like totally good, you shouldbe using it as like a sneak peek
and then heading over to yourchannel.
The other thing is also, ithink, what I Like hearing that
because I feel like with Theshort form, even though it is
(30:58):
easier and it's nicer becauseit's quicker, however, we're
like Training people to actuallyhave a deficit with the short
form, like true, and what doesthat say to our society?
and like Especially our kid?
yeah, Yeah like the focus.
I tell my kids all I'm justlike, oh my god, slow it out.
(31:19):
You have to focus.
Slow it out because everythingis like a hyper speed nowadays
and that's scary.
And so I like to hear thatbecause I Think it's important.
Speaker 1 (31:30):
Yeah, yeah, absolutely, and it's it.
There's a.
There's huge markets still forfor long-form video and the
coolest thing that I and this iswhy I always go back to YouTube
because YouTube again, theyhave that long-form audience but
they have a feature in theirapp where you can pull up one of
your old videos.
You can pull a 60 second biteout of it, or 30 second or
(31:53):
whatever Posted as a short, butit also has a link back on the
short, back to your long-formvideo.
That's awesome.
Speaker 2 (32:01):
Yeah Yeah, that's like your sneak peek.
People could click on it.
Oh yeah, that's really cool.
See, I don't know all thisstuff.
See this is like everyonelistening to this podcast needs
to go and buy Mark's YouTubecourse.
Hey snap, Hey snap.
Speaker 1 (32:18):
And folks, we are now shifting to the Julie Burke
podcast.
She's gonna interview me.
Speaker 2 (32:28):
But like even for me as an entrepreneur, like I want
to understand, i want to know.
Speaker 1 (32:34):
It's just fundamentals, like the
fundamentals.
Like I have a huge sportsbackground so I, when I wrestled
and played football, it waslike Incessant training on the
fundamentals, footwork, you know.
You know, when I, when I playedhigh school football, i just
remember going to practice andit was like gosh, we're gonna do
the hand block again.
You know, yeah, doing this overand over.
(32:56):
But when you get in the game,it's just you don't even think
about it.
You're doing these, theselittle things, and it just.
That's a perfect analogy to me.
Oh, why we have to focus onfundamentals of marketing, the
psychology of it.
None of that's going to change,but the method of communication
will.
But if you have that strongfoundation, it's easy to make a
(33:17):
shift.
And that's why, like even withyou know the whole things, you
know, like two years agoFacebook was making changes due
to Apple's changes, everybody'sfreaking out, flipping out.
I'm like I've seen this so manytimes like if you're focused on
fundamentals, a lot of thatstuff will change and you just
(33:37):
don't even just stuck on thethings that you know work.
Speaker 2 (33:43):
That makes so much sense.
Yeah, Seriously, that makes somuch sense, because I always
always like oh boy, you knowpeople that have to create, like
those types of courses.
or you know the Facebook adscourse, like it's constantly
changing, They have toconstantly go up and you know,
update that.
But what you're saying is justteaching the fundamentals And
(34:04):
then, once you have that down,you could, you can ebb and flow
with whatever changes are goingto take place, Absolutely,
Because you have thefundamentals.
Speaker 1 (34:14):
Well, it's like you know if you know how to talk to
people and have good.
That's why I always go back tolike Dale Carnegie how to be
friends and influence people.
Yeah, every social media, everyvideo, every you know messenger,
whatever you use, you're stilltalking with people.
We're still dealing with people.
Right, most things never change.
(34:35):
You're dealing with humans,yeah, and human psychology is
pretty much unchanging, like youknow what triggers people to
take action and do things, andall of those things.
It's all just a and how youutilize it.
If you got that stuff, you knowit, you can make everything
else work.
Speaker 2 (34:54):
You know it's funny because I'm learning a lot about
psychology and sales, salespsychology And this mentor I
work, we're, we're, you havebeen working with, that's all he
really focuses on.
Like he's like a pitch masterbecause he always says it just
comes down to three things thepeople, the pitch and the
(35:15):
presentation.
Like that is it I mean.
And then obviously there'sdifferent things to learn within
those elements, but like whatmakes for a really like a home
run offer, you know, like allthose things.
And he puts psychology intoeverything.
He teaches us And it's reallyinteresting to learn.
(35:37):
And I, so, when he was teachingthis, i, i look back and I'm
like because sometimes, like wecould be successful, but I can't
explain what has made mesuccessful.
Like I don't have a framework,i don't have a method, i'm not a
coach, i'm not certified.
I, yes, i I'm like more of aconsultant and mentor, like I
(35:59):
like strategy and I like to likedissect people's businesses and
like help them to think of,look at it in a different light
or a different, give them adifferent perspective, like
almost like an advisor or aguide, but all these things, but
I, i was never able to likeexplain how I've been able to be
successful.
So when he was walking usthrough this, i was
(36:22):
unconsciously competent and likethis is why I'm successful.
I'm doing these things, i andall of these things that he's
talking, even through thepresentation.
Like I shift my tones.
I had bring the energy, like Iattract people because I'm like
what.
I went through that whole periodof sabotaging my own success,
(36:46):
seriously sabotaging my ownsuccess, cause I'm like I had
limiting beliefs and self doubtand I couldn't understand why
people were drawn to me.
I went through all this BS fromall the baggage I carried when
back in the day, that I wasn'tsmart enough and I wasn't good
enough.
I had to work through all ofthat to get to hell.
(37:07):
Yeah, now I, i understand.
Like to give me more confidence.
I I'm just naturally born withthis.
Like it's a gift.
They these are my gifts.
Like own it, these are my gifts.
Right, and most of the time,what people just need help with
is they just need accountabilityto let them know like they
(37:28):
could do it.
I didn't want to do this Right,we just have to clean up the
mindset a little bit.
We have to understand salespsychology.
We have to get up on the videoand build our confidence and
show up and give the value andstop looking at everybody else.
That's what we need to focus onand do Right, and so it's funny
(37:48):
that we're talking about thatLike cause.
These are the things that justcame up for me within this last
week And I just thought it wasimportant cause we we battle
demons sometimes.
as online entrepreneurs, wereally do.
Speaker 1 (38:03):
Yeah, i mean I've.
I mean I can't tell you, likeyou talked about sabotaging.
I I mean I there's so manytimes, like you know, and I've
seen some of the greatestentrepreneurs just pure sabotage
, like thinking that they've gotto scale bigger and go bigger.
And I think sometimes, like theidea of entrepreneurship is, if
I'm not making more than I didthe previous year, then I must
(38:27):
be doing something wrong or thisand that.
And it's like sometimes, justjust enjoy what you got.
You know what I mean.
And I think sometimes it's likewe get into this stuck mode of
thinking.
You know, hey, i'm not making10 million this year and I made
four last year.
Then I'm doing something wrongAnd it's like, dude, why don't
you just relish in the fact that, hey, you made fourth million
(38:51):
this year or you made twomillion and just go cool.
You know what I mean.
Speaker 2 (38:55):
And it kind of enjoy it, repeat it, repeat it, repeat
it.
Why?
Because humans always want more.
We always want more.
I think it is ingrained in usthat it's never good enough, and
that's what I had to learn isthat as humans, we need less
stopping and less attention, butgiving property the It's the
way it's supposed to be, becausethat's just the way it's
(39:17):
supposed to be and it's okay,right, like you know, for
success is never gonna get yousuccess ever.
Hi, puppy, she finally made itand she's out there crying.
my husband finally just let herI can't even listening to her
cry For success will never winhere.
(39:38):
and so You have, you know, partof it is having that faith and
belief, belief in what you'redoing, belief in yourself, but
then also reaching out andPutting the ego and aside and
saying, okay, i, i do need help,like I do this on my own, and
figuring out, like You know,who's right for you, and just
(40:02):
going and getting that guidance.
and I think it's so importantthat You know we're not on this
journey alone.
Speaker 1 (40:10):
We're not meant to be alone on this journey, and that
can be tough sometimes,especially when you do an online
business.
To remember that.
Speaker 2 (40:17):
Yeah, 100%.
I got lonely for a long time.
I was like This talks, you knowLike.
Speaker 1 (40:28):
It's so important to go to events.
I mean you and I just met forthe event two months ago, i know
, and it was like holy cow,you're Julie Burke, how you
doing?
Yeah, you know I like, but inhere we are talking today.
But that's why it's importantto go to those things.
You can't just sit behind yourcomputer all day, expect to
always feel great.
(40:48):
You got to get out like.
I'm getting ready to go toPortugal, you know, next month
for a mastermind event and I'mso excited about it.
Like you know, i never wouldthought I'd be going to Portugal
.
Speaker 2 (40:58):
I'm like okay, great, oh my gosh, you'll have to let
me know who's who.
That's true.
I always love hearing, like Whopeople are like mentoring with,
or if they're in a mastermind.
I always looked, you know,because I was out there, i Was
without it for so long.
I like really took a hiatus fromlike no joke 2020, right before
(41:19):
COVID hit, and So for me, imean I know it sounds horrible,
but And it's horrible that wehad to go through that but that
was a A perfect time for mebecause, like, i was ready to
like just take a step back.
Yeah, i needed a big break, andso, from like 2020 to literally
(41:40):
just probably like summer oflast year, i took that time off
and that's the power to havingresidual income with network
marketing.
Like, i'm just gonna say that Ijust needed time, you know,
from I went from a franchise todirect sales, from you having
babies and doing dark sales tothe network marketing, and then
(42:00):
online marketing, internetmarketing, affiliate marketing,
coaching, all the things, and sothen I was like, oh, i just
need, yeah, gotta step back.
Yeah, and I stepped on thesidelines, maybe a little bit
too long, but you know, it's thepeople that inspire me, are the
people that message me tellingme I'm inspiring them and and So
(42:24):
I'm like, okay, julie, i'm tonot be selfish anymore and kind
of get back out there.
And so this year I Was like thatthat I am investing in
businesses that you know feelgood, i'm much smarter this time
around, more wiser, you know,invested in An automated
(42:47):
cleaning business.
That is more, it's completelyhands off and we're opening in
12 areas.
It's fully automated, it'sfully ran for me.
I have a whole team and so AndI know it's not sexy, but sexy
pace or non sexy pace cleaningHey.
Speaker 1 (43:07):
I honestly like I I saw this video of this this lady
and she was like I Invested incar washes.
Yes, i Invested in car washesand it was all I, how I did it,
what she was talking about howshe did it and All she did was,
as she went to the owner whowanted to get rid of it And she
just took over the loan of theproperty, like she didn't have
(43:28):
to put her own money down,nothing like she's just talking
about all these different thingsshe had done and I was like a
Carwash, like interesting.
Like you know, it's thesethings you never think about
that are.
Speaker 2 (43:39):
Revolving revenue.
Yeah Well, and I follow and Ican't give you her name.
When we get off it I felt itshe's young and she's a partner
and the both of them, him andher, have That.
That is literally all they talkabout is buying businesses that
are like Not sexy businessesbut they pay a ton and in like
(44:05):
my god, the, the window, thedoor of opportunity, when I mean
I just love following her andshe's Super smart, like
ridiculously smart.
So you know I'm on like listslike that.
You know I want to understand.
You know I like that because myhusband and I are always
looking, we're looking to dosome investments and people
(44:26):
always go, oh, real estate, realestate, real estate.
Well, no, it's not just a realestate, like there's a lot of
other businesses out there, andthe way that they teach you how
to Do it with other people'smoney or you know, like you
don't even have to put moneydown, i mean it's just brilliant
.
But, yes, i will, and and sothis, yeah.
(44:48):
So the cleaning business handsoff monthly reoccurring revenue.
Passive income boom, best ofthe net.
I do.
High ticket affiliate.
There is a little bit I have toput in that I do it organic.
You could do it throughmarketing, but for me I have an
audience and I have an audienceof people that want passive
income and high ticket income.
So I have that, but a Couplehours I put towards it.
(45:12):
It's like ridiculous.
So you know, this year I justwhat I'm saying is I claim to
myself and now I'm getting backout there We're doing consulting
and mentoring and things likethat.
Because Even though passiveincomes great, the network
marketing, the cleaning business, affiliate marketing, all that
I I still want to feel likefulfilled, yeah, like knowing
(45:32):
that I'm helping somebody else.
Like that's like my fulfillmentpiece.
Speaker 1 (45:38):
There's a lot of fulfillment in that like And I I
.
That's why, like you know, i Ienjoy doing coaching because And
I don't have an aspiration tobuild this multi-million dollar
coaching business We're gonnamanage a team of people like no.
I don't have.
I don't want that, like I knowpeople that have done that and
(45:58):
they their lives are complete.
Like you know, they never havetime for anything.
So it's like but the one-on-onegetting with people, because I
think if you can help one person, they can go out and help one
who helps one who helps one andyour impact is greater.
Speaker 2 (46:15):
Yeah, i agree, i agree, I have never been into
like group programs.
I, i, i Rather would be like,listen, we, we like if I had
like a small group of people, wedid like an intimate training,
what have you?
and then I, they have me onboxer for six months to a year,
because really That's all youreally need, like walkie-talkie,
(46:38):
coaching or mentorship, becausepeople just questions come up
and it could just be somethingsuper simple of, or they want me
to like review their funnel ortheir, you know, whatever their
copy.
I love copy, i love doing copy.
I've always done my own copy,always written my own videos, my
sales pages, things like that.
So, and people will be like I'mnot that creative.
(47:01):
Yes, you are, stop sayingyou're not creative, stop saying
you're not creative and you'llbe creative.
You told you this, right?
so it's crazy.
And now of course we have chatTTP.
But you know it's funny.
I was playing around with it fora while, but then I was like I
was going down a frickin rabbithole with that and I'm like, oh
(47:21):
my god, here we go rabbit holeagain.
So you have to know when toshut it down.
You really do, and I've gottenreally good at just being like
okay, joel, shut it down, you'regoing, you're you're going away
, you're bleeding off, butanyways it is.
It's a crazy world.
It's got the roller coaster,highs and lows, entrepreneurship
(47:45):
but at the end of the day, likeyou said, i want to build a
business.
That's right for me.
You know, hey, she has 12, 12team members over there.
Great, let her have her 12 teammembers.
I want a very lean businessthat is profitable.
That is all.
I've never even said hey, youknow, i need to make millions a
(48:05):
year.
I know what I need to make amonth that I would like to make
to get back to what I was makingback when I was doing coaching
and selling courses and hustlingmy ass off, like I want to do
it in a non-hustle way, so I getback there yeah when I just say
, when I get back there, amazing, my husband can retire, you
(48:28):
know, and that's really all wewant, because then we want to go
and start doing things.
He's really good with likeflipping, he's just and I want
him.
He want like it'd be more forfun, not just like, oh, gotta go
clip all these houses.
It was just, it would just bemore like us doing something
together.
I'm a decorator and stylist.
He flips, you know.
(48:50):
I'm gonna see you on hgtv soonyeah, i know I'm like Tim, you
should have the name flippingwith jewels yeah, i love that.
Yeah, cuz everyone calls meJules, all my friends calls me
Jules.
Speaker 1 (49:05):
Yeah, anyways, i can talk to you forever well, i, i,
i definitely this has been agreat conversation.
We probably should cut it off.
We could probably go two hours,but it's just great.
I love this real, real talk andthat's really what this was
really about, and I think youknow there's plenty in here for
(49:26):
people to take away, but itreally comes down to and you
will leave it with this is thatbuild a business?
I mean, if you're here, ifyou're building a business
because you want freedom, makesure that your business doesn't
become the new shackle, becauseI've seen that way too often
with people that you know, justbecause they're making, you know
(49:47):
it sounds sexy in a marketingcampaign making multiple seven
figures, but I also know peoplethat have made multiple seven
figures didn't build it in a waythat you know, gave them time,
freedom and actually became moreof a burden than anything.
Yeah, i've seen big marketersgo I'm done, and they were
making multiple millions.
Like I'm done, like I'm burnt.
(50:08):
I can't keep this up.
I gotta step away to figure outhow I'm gonna do this in a way
going forward that's not burningme out the way it is yeah, and
not just that.
Speaker 2 (50:19):
People will claim that they made this amount a
month.
Here's the thing where theyrunning ads, how much went into
their team, how much went intotheir marketing budget.
Like I, i can't not stand whenpeople say that kind of stuff,
because what actually went intoit?
right, like what are youactually taking home?
and so, yes, you know, andthat's me out there, kind of you
(50:44):
know on the black sheet,because I'll like blow this.
You know, i'm like sometimespeople will blow the smoke up.
Your you know what and you haveto know how to you know
distinguish what's true andwhat's not true.
You have to look at theirbusinesses.
Are they living in theirbusinesses?
are they all over the place?
how big is their team?
like you're learning from thisperson.
So is it the business that youwant to have?
(51:06):
and then I'm the black sheepbecause I'm out there as a
network marketing leader goingyou better be building multiple
income streams just out there,just doing your job right.
And so you know people hate meor love me for that, because I'm
I'm.
This is.
These are all my point of views, though like so I'm selling for
my point of view.
Yeah, and either you love me orhate me, i don't care, and I
(51:28):
think you know, that's why wegel so good.
Speaker 1 (51:30):
It's why I gel with Tanya as well.
Tanya's yeah, you know I lovehow she builds, you know, and
her and I talk all the time, butthis, this, we love the
marketing side of things.
We're geeky around all that andthat's what we we focus on and
how we build.
So but you're amazing man.
Thank you so much for comingout.
(51:50):
I mean I think everybody'senjoyed.
If you enjoyed this, make sureyou reach out to Julie.
Where can people connect withyou?
Speaker 2 (51:57):
they can.
Instagram.
Right, i have a group.
It's the Freedom BusinessAcademy that's my group, or the
freedom designercom is mywebsite awesome.
Speaker 1 (52:15):
Well, guys, make sure you check her out, add on over
there, get on her email list, dowhatever.
Follow Julie.
She's made.
I've known her for years.
I've seen her online, i'vewatched her videos and it's cool
to finally connect and chat.
And this, this can't be thelast time, so we're gonna.
Speaker 2 (52:30):
We're gonna do this some more yeah, all right, julie
, sure you bye.
What's up everybody?
Welcome to the Mark Herbertpodcast.
I'm so pumped for today'sepisode Like this lady is so
cool.
I've just recently gotten toknow her and I've always seen
her around online.
We kind of met for the firsttime like two or three months
ago and we were kind of like whyin the hell have we never met
before?
Speaker 2 (00:20):
I know, like we hugged each other, like we've
known each other for years.
Speaker 1 (00:24):
Yeah right, Exactly So I'm excited to have Julie
Birken.
What's happened?
Speaker 2 (00:29):
I love it.
Thank you so much.
I appreciate it.
Happy to be here.
I think you're amazing as well,so thank you.
Speaker 1 (00:37):
Well cool.
So I, like I was telling youbefore we came on, like I just
love to get on and talkmarketing So real quick, like
maybe what we can do is justlike tell people your story a
little bit and like you knowwhat you've done, but you've had
a wildly successful businessand you know let's, let's hear
it.
Let's hear the the the, youknow the skinny.
Speaker 2 (00:56):
No problem.
So I always start back when Isay I was, i was a corporate
America, burnout from the ages.
Like right after high school Igot into I had a very
non-traditional background,didn't go away to college, i
didn't think college was for me,went right into the workforce
and I just, i love making money.
I had my first job when I was14.
(01:18):
My dad's company went bankruptwhen we were 11.
And I remember like all thestress that we had going
bankrupt and like.
So I'm like I just want to work, i just want to work, i want to
, i wanted to help, you know.
And then so right after highschool, i started corporate
America from about 17 to 22.
I did go back to night school.
I did get my bachelor's degree.
My husband inspired me to dothat.
(01:40):
He asked me if I used it.
Okay, that's the differentsubject, right.
But I bought into a franchiseat 22 years old and I was able
to do that because I was justfashion away the money I was
making from corporate And I'mlike I hate corporate, i hate
this, right.
And then I jumped intofranchising because why not own
(02:02):
my own business?
And so I opened up my firstJimmy John sandwich shop at 22.
Speaker 1 (02:07):
Yes, That's awesome.
Speaker 2 (02:08):
Yep, i did, and then I bought into another and then I
bought into another, so I wassupposed to have three locations
.
After two, i was done.
I'm like.
I was there morning, noon andnight for years And I was a
young owner.
So I had these people that werelooking at me more like they're
my best friend instead of aboss, which was a little
difficult.
So I had to be there a lot,let's just say that.
(02:30):
And we had like really great,profitable stores after about 10
years.
Got married did you know?
pregnant They're first born.
I'm like I'm done, i just wantto be a stay at home mom.
Here I am, 32 years old, soldmy stores did well, stayed home
Exactly what the plan was,except for I have an
(02:53):
entrepreneur spirit And I waslike, after Austin was born, I'm
like, okay, this is great.
Speaker 1 (02:58):
It's so hard to push that down.
Speaker 2 (03:00):
I know I'm like I'm steering at four walls, i'm
watching you know, sesame Streetor whatever it was back then,
and I'm like, oh God, i need todo something.
I still wanted my own money.
I mean, even though my husbandhas a great job, i want it.
I own money, like I've alwaysbeen independent, always had the
entrepreneur spirit, jumpedinto direct sales, thought, hey,
(03:22):
I could do this.
You know, on the side didreally well, but I was gone
nights and weekends, hated it.
I wanted to be home with mybaby and my husband, right.
And that's how I fell in thenetwork marketing.
And this was 2012.
I just wanted to learn, youknow what can I do and be home.
And I will say, with my firstcompany, i was taught from the
(03:45):
get go curiosity based marketing.
I got myself a Facebook page Ididn't even have a Facebook
account then And I started tojust build curiosity and posting
and all the things we donowadays, except back then it
was so much easier.
You could just put up.
I remember my first post, ithink was like 15 words and I
had 45 people ask me what I wasdoing And I was like, wow, this
(04:07):
is pretty cool.
I was doing attractionmarketing before I even knew
what attraction marketing was,and so obviously, i built that
over time and, come 2016, got alittle bit bored.
I did build a multiple sixfigure business, but I wanted
more.
I wanted other income streams.
I started seeing some companiesclose down and I got very
(04:29):
nervous What if that's me?
What would I do if I lost thisincome tomorrow?
And so I started hearing aboutback then it was Periscope or
that Facebook live was born AndI think January 2016 it came out
and I'm like, all right, well,i started a fan page, started
doing videos and, lo and behold,people started showing up, a
(04:52):
brand, started to create And Ijust, you know, and that's the
thing is, as an entrepreneur,just taking action, seeing what
works, seeing what doesn't work.
You know you could alwayscourse correct, and I think
people forget that.
And so, anyways, i fell intocoaching, creating courses,
building out funnels, startingan agency, starting affiliate
(05:14):
marketing like it justsnowballed.
And then 2020, i switchedcompanies.
In that timeframe as well.
I left one company I resigneddue to they were trying to tell
me what it can, i cannot, canand cannot do online, and I was
like I'm sorry, excuse me, ileft corporate America years ago
(05:37):
, like absolutely not.
But the power in that is that Iwas building other income
streams.
So I was able to release amultiple six figure income And I
said, if I built it once, icould build it again and I'll do
it bigger and stronger.
And so that's what I did, and Iwent into a new company.
(05:57):
I'm still there in 2017.
It's great, but I still buildmultiple income streams And I
just think it's really reallyimportant, especially in this
day and age, that one income isnot going to cut it that much
anymore.
I'm sorry, if you hear mypuppies crying at the door, you
want to come in?
you see your little head.
That's the coolest part aboutworking from home, though I know
(06:19):
.
Speaker 1 (06:21):
I was funny.
I was doing a training theother day with a good friend of
mine and we had a whole bunch ofpeople on and his daughter's
coming in the room and he'stalking to her while we're on
the train.
I'm like this is why we do it.
Speaker 2 (06:32):
You know, and it's so funny because, like Facebook
live, i used to be so hesitantbecause I usually, like I don't
wear makeup, like even though Idon't even have a lot on, i'm
very natural And I just want toshow up as who I am.
But I remember in the beginningI was so nervous to do it
because I was like I don't wantmy kids to come in, i don't want
(06:52):
the dog to bark, like I was sonervous.
So I started forcing myself todo Facebook lives when I was
discussing and sweating it feellike yoga classes and stuff And
like on a walk and things likethat.
And then I purposely startedpulling.
We had a second child landed andI started pulling him into the
videos and like when Lola was apuppy, i'm like, okay, this is
(07:14):
ridiculous.
I have to show people that likethis is real work, like this is
life.
You're here with me, it's okay,Because here I am telling
people to go do Facebook liveand don't be there as a new
video.
So you know you almost have tolive it to then go and tell
people it's okay if you're dogbarks and kids and come in.
Speaker 1 (07:34):
So there's one little thing you said and I really
wanted to key off because Ithink it's so important You made
.
You said I started to do videosand a brand started emerging.
Yes, yeah, and what I thinkabout that is so important
because I talked to some of mystudents and them is, like what
kind of a brand should I buildTo me in my mind?
(07:56):
I'm like what kind of brand?
like, like you know, i'm knowna lot for video stuff, like, but
it's not like I set out to likebecome a video guy.
I just started sharing withpeople what I was doing and what
was working.
And next thing, you know, likeyou want to learn about video,
go talk to Mark.
Like I'm like I didn't mean,like it wasn't like I tried to
(08:18):
do that, i just shared what Iwas doing.
And next thing, you know peoplestart to look at you as
something that you talk about alot and you get results and you
share those results.
And next thing, you know you'rethe video guy or you're the
multiple streams gal or whateveryou know.
Speaker 2 (08:34):
Yeah, i was a branding girl.
I am the multiple streams girland the branding girl.
People come to me for brandingtoo, because, because I was
building a strong brand And Ithink that I mean I even wrote
about it in Jordan Ehlers bookPowerhouse branding.
I was in one of his co authorand one of his books, his
(08:58):
branding book.
Anyways, i think I want to say,because we live so close to it,
because our brand is us, yeah,people forget, like it all.
Branding is just showing upauthentically as you, you're
giving a voice, you're givingyour voice, you're giving your
(09:21):
opinion, you get your giving outvalue And the way you do that
is through video.
Yeah, and it's one of thefastest ways to be able to do it
because you're hitting allthree of the you know visual,
auditory, kinesthetic right.
You're hitting it on alldifferent levels So people get
to hear you and feel you and seeyou And all you are doing is
(09:46):
humanizing your brand with videoAnd it's the most powerful
thing that you can do.
And so I tell people all thetime when you're trying to
figure out, like, who yourmarket is and who you're
speaking to, because you have tounderstand that And not just
that if you wanna, like you know, start generating sales, you
(10:08):
better understand how to allowyour audience to see things from
your point of view, and that'show you really stand out is by
having your own point of view,okay, and but more so than that,
you have to know who the hellyou are, because that's where
you, that's where I think peoplego wrong, because especially
nowadays, mark, with like socialmedia and everyone's watching
(10:32):
everyone else's content, i'll behonest, i really don't watch
other people's content.
I know it sounds crazy, but youknow I might observe it, but I
don't like obsess about it,right, Cause I feel like I could
get lost in their world and Ihave to stay in my lane right,
like my traffic, like there isno traffic in my lane.
(10:53):
If you focus and you're stayingin your lane, there's no
traffic right, and so, and Ifeel like that's where people
get lost, because then whathappens is they start to mold
into other people's voice, theiraudience, their offers, and
they have to understand too,because the other thing I love
(11:14):
is business strategy.
There is no one strategy thatworks, universal for everyone.
It is.
You have to apply the rightstrategy to your business And
like.
These are just some of thethings that I have learned
through the years.
There's different businessmodels brings the business
models.
There's different strategy.
The strategy depends on who youare, what kind of business you
(11:37):
wanna have right, and thenobviously, the branding comes
down to again who you are.
Who the hell do you wannaattract, you Like, and who do
you wanna repel?
Because it's also veryimportant to repel people.
We do not want everybody in ourworld, trust me.
That's why I show up on socialmedia And I'm in your face and
(12:00):
sometimes I'll swear and I'llsay the F word and like I'm
repulsing people.
Yes, but you know, for thelongest time, mark, when I got
started, i was trying to be likethe goodie-goody, yeah, and
then it was someone I hired onmy team.
You lose yourself in that Yes,yes, that's really it.
(12:21):
And she was a business manager.
I hired her to help me.
This was a season of mybusiness And she goes.
They were working on a salespage for me And they wrote the
word.
I didn't bitch or ask.
I'm sorry, we're not supposedto square on this podcast, but I
won't fix anything.
But I'm like you have to takethat off.
(12:42):
And she goes Julie, do you notlisten to the way that you speak
when we have our conversations?
Like this is who you are, thisis how you speak.
But I can't say that on mysales page.
And she's like get the f out ofhere.
Like, yes, you are going to saythis.
I'm just gonna say So.
She's like she reminded me ofall the things that I was
(13:04):
teaching other people, but Iwasn't doing that.
I'm like oh, my God, now I doit From that day forward.
Now I do.
I show up in my voice when Ipost my sales pages, my videos,
whatever you want to say.
Speaker 1 (13:20):
So anyways, well, and that's the important thing like
you're not gonna pleaseeverybody No, nor do you want to
, especially when it comes tobuilding a business.
Like I think a lot of peopleget stuck in this idea that I
need to have this mass appeal toeverybody and every demographic
, and it's just that's not thecase.
Like you could build and I knowyou'll agree with this you
(13:43):
could build a six figure,multiple, six figure income with
a very small audience.
Like it's not.
like you have to have thismassive audience to build a good
brand that makes you a greatliving on one.
And I think people get lost inthat idea.
But yeah, but I'm gonna pissthis group off, or I'm gonna
(14:03):
piss that group off, and I thinkthere's a lot to be said in
that.
Speaker 2 (14:08):
There is Another thing is sorry.
I got distracted by the fly.
sorry, i'm always saying Iwanted to piggyback off of
something you just said.
This is my 45 year old brainkicking in.
Speaker 1 (14:25):
I'm about stern 50.
So I'm like, yep, it'shappening.
Speaker 2 (14:28):
Oh my God, right, like one little distraction,
this fly.
I'm like it was like a scrollmoment When you were just
talking about something reallygood.
I wanted to say something.
Speaker 1 (14:39):
It happens all the time, like I'll be sitting here
doing something and somethingwill hit my head and I'll
message my business manager.
I'm like, hey, when you got asec, get with me.
I got something.
I wanna run by you.
Five minutes later he'll go allright, what did you want?
I'm like I can't remember.
Like I should have wrote it inthere, like I got it.
Speaker 2 (14:58):
Yes, like I hear you, i do it to my VA all the time,
but there was something reallyimportant that I wanted to say
in that conversation.
But I really feel, like youknow, the market is getting more
sophisticated Nowadays.
Marketing is changing Right.
Like you know, i feel thatthere are things that are still
(15:23):
being taught, that should betaught, and if they are like
I'll give you an instance Likecountdown timers right On sales
pages, okay, countdown timer,great, but you know what?
That timer, once it runs out,you better not put the price
back, like things like that.
You know even money backguarantees.
(15:43):
Those are good And I thinkeveryone should offer that and
then offer.
But, you know, i even would takeit a step further.
One thing I've learned from arecent mentor is a satisfaction
guarantee, and there's a lot ofgreat psychology around that.
I can't get into that right now, but I mean just knowing that
when you're out there and you'repromoting your brand or your
(16:04):
business, the number one thing,like I said, is just showing up
and really what it is, what itcomes down to, is you're giving
your business a soul By justgiving it a soul, by building
your brand and showing up, doingyour video, having
conversations, buildingrelationships, you know, over
(16:25):
delivering.
You know if you're a coach or acourse creator and you, you
know you're selling a product, aprogram or a service over
delivering, really identifyingwith what your audience is
looking for, because they're notbuying the way that they used
(16:45):
to buy.
So, and that could probably bea whole other segment that we do
, but you know, and I think, alot of people.
Let me just say this, thoughthere's a flip side, because I
know a lot of people are like,oh, be vulnerable, show people
your side, your good side.
You know your good side.
(17:05):
You can show them all sides,but let's please, for the love
of God, not show up just for thesake of showing up to be
vulnerable and be a hot mess.
I will tell you right now I cantell exactly when people are
doing that.
Speaker 1 (17:20):
And social media and I wanna call them out.
It's a vulnerable post day.
Speaker 2 (17:23):
Oh my God, i don't like.
Take that down.
Take that down.
You're like it's forced And Icannot stand forced posting Just
for the sake of posting.
Don't freaking post.
If you're having a bad day,please go have your bad day.
Go out tomorrow, talk aboutyour bad day.
But what was the teachablemoment?
(17:45):
What is the value to givepeople from that, what you went
through, or your week orwhatever it is?
Give yourself space, giveyourself time.
I will tell you.
I build businesses that I don'thave to be on social media as
much.
Right Like that's how everyopportunity I look at, i go okay
, is this passive income?
(18:07):
Is it reoccurring income?
And do I have to live on socialmedia for this Right?
Speaker 1 (18:14):
Well, you know, and I do wanna key off that
vulnerable posting because it'slike just yesterday, like I
posted this on Facebook and itwas just in the moment, but it
was so funny because I'm aboutto turn 50 and my newsfeed is
full of Viagra and Cialis adsAnd I'm like this is hilarious,
(18:35):
i gotta share this.
You know what I mean.
And it's like being vulnerableto hey, i'm about to turn 50
years old and this is what I'mseeing And it just got crazy
engagement.
Like people are laughing, butit is it's?
hilarious, you know.
And then, like the day before,i just realized like hey, man,
it's been 20 years this monthsince I had cancer.
(18:58):
20 years ago, oh my God, i hada big old star here And I just
like I remember that this was 20years ago, i'm gonna share this
.
Like this is huge, like I'mactually, but it wasn't forced,
it was just like, hey, you knowwhat I mean, like you're-.
Speaker 2 (19:14):
That's powerful.
That's powerful, right Like,and I did not know you had
cancer 20 years ago.
Amen, you are still here,brother, seriously, oh my gosh
Amen.
But you know And I know this isgonna sound really, really,
really wrong I'm not talkingabout something like that, of
(19:36):
course, like that is amazing,that's inspiring.
I'm talking about like you justtalk up as a boyfriend, or you
know, and you're crying in yourphone or you're going through
the voice and you're earing outdirty laundry, or you just got
in a car accident and you'retaking pictures and you're
posting it immediately, like youjust got in a car accident, go
(19:58):
through the F in car accident,don't get your report tomorrow
and say this was my dayyesterday.
Speaker 1 (20:07):
Yeah.
Speaker 2 (20:07):
You know, thank God, i'm still alive.
I'm so broke Like who the hellis gonna take their camera?
Wait, i'm sorry, i have to postthis real quick, okay.
Speaker 1 (20:18):
Give me officer hold on.
Speaker 2 (20:20):
Yeah, okay, taking the picture Like doesn't even
make sure the other guy or girlis okay, just like, oh, no, no,
no, no, i was just in a caraccident.
Look at this shit.
Yeah, that's what I'm talkingabout.
I you know, and I was in mybrain's going why are you doing
this right now?
Like this is like a moment youneed to be, like it's changing
(20:42):
insurance cards maybe, or liketalking to the cop.
Right, i'm talking about thatkind of stuff.
Like it drives me insane, yeah.
Speaker 1 (20:52):
Like just It is.
And there's like there's reallylike you know when and sharing
stuff, things like that.
But sometimes it is, it's justso you can't force it Like, and
I think that that's there'stimes where I'm like, oh, i'm
gonna share this And then I'mlike, no, that just doesn't feel
good, like it doesn't feel itfeels forced, i'm not gonna post
(21:13):
that.
Yeah, so you really you reallydo have to kind of learn like
and have like an internalbarometer, that and listen to
your gut.
Yeah, you know, you start todevelop that And I think the you
know, you and I we've beenaround marketing for a long time
, so we understand like thepower of being real, but also
there's the pop.
You know, there you can go waytoo far with it too.
Speaker 2 (21:35):
Yeah, and you really gotta find the balance.
Speaker 1 (21:38):
Yeah.
Speaker 2 (21:39):
Yeah, yeah, i mean, you've been doing it a lot
longer.
I've been doing it, god, since2012.
Holy right It was fine, yeah,so funny.
Speaker 1 (21:51):
I started I actually started in 2008.
I was in a network marketingcompany.
I wanted to generate leadsonline, so I started looking
around and next thing you know,i'm down the rabbit hole and I'm
running Google PPC ads togenerate leads for my network
marketing company.
It was working.
You know it was working.
How times have changed.
Speaker 2 (22:09):
Oh, i know, yeah, how times have changed And they
just make it more hard, likemore and more difficult, for
network marketers to be able todo that.
I mean my gosh, i can't even.
well, yeah, i could tell youFacebook ads.
my Facebook ads account hasbeen shut down since 2019.
I'm completely banned.
It's like gone.
They just, yeah, they don'tlike network marketers, but
(22:33):
whatever.
Yeah.
So it's Build organic, buildorganic through video.
Right, mark, you're the videoguy.
This is why you're the videoguy.
I am not the video girl.
I just showed up and did a lotof videos because I just did
what I was told.
People are like do video.
I'm like, okay, You know, andnow it's like reels and shorts
and all this stuff and holy cow,it's a lot.
Speaker 1 (22:56):
Well, and you know, like, I just recently released a
video marketing course And whenI put the whole thing together,
like my whole idea was everythere's courses out there It's
like, hey, this is a TikTokspecific course How to do TikTok
.
There's this course, there'sthis course.
But a lot of what those coursesmiss is they miss the fact that
(23:19):
what you're teaching in that isgonna change in two months.
You see what I mean.
The algorithm's gonna shift,things are gonna change, all
this stuff And there isn'tsomething that covers the
fundamentals of what you need toknow.
Number one you need to know whyyou should even be doing video,
because when you understand why,the psychology behind it,
(23:40):
you're gonna show up a lotdifferent on video.
And what's gonna happen isTikTok is gonna change in a year
from now.
Reels are gonna be different,you know, six months from now.
But if you have all theunderlying fundamentals, the
method may shift, but thefundamentals don't And that's
gonna give you a you know, astrong business going forward.
(24:02):
So, like, hey, when the new bigthing comes out, there's a new
app out called Lemon 8.
It's TikToks.
It's another version of TikTokAnd TikTok owns it, and it's
like what's gonna happen?
Is that now gonna blow up andbe the next one you know coming
up?
But it doesn't matter, cause ifyou've got the fundamentals
down, it's all gonna remain.
Speaker 2 (24:22):
Oh, so what's your platform of choice?
since we're talking about videoLike, what do you, what do you
think that's most?
Speaker 1 (24:29):
I love YouTube.
I mean, honestly, i thinkYouTube is one of the best
places to start, just becauseit's you know it's the, it's the
.
You know there's so much searcharound it Cause it's a search
engine.
But you know, the thing is isif you go to Google today and
you type in a keyword, shortsare showing up in the, in the
results, you know, in the searchresults, and so really I think
(24:54):
it's such a great place to beAnd then kind of everything from
there.
But now you've got toolsnowadays that allow you to be,
you know, all the platforms atonce.
If I want to do a live video, ijust go to StreamYard.
Speaker 2 (25:06):
You know, like go.
Right, do you feel that livevideo?
Look at now I'm interviewingyou, yeah.
Speaker 1 (25:11):
I know right.
Speaker 2 (25:12):
We're such a nice community.
Do you feel that live video ifit's a recorded video, live
video or YouTube shorts out ofthose three, what do you think
is the most like powerful?
someone was just gettingstarted.
Speaker 1 (25:25):
Man.
I think live is, i mean,definitely shorts are.
Short videos are, i think, areeasy for people.
Yeah, contemplate doing a 30second video as opposed to.
But I think the power of liveis still there in so many ways,
like it's real time connection.
If your content is good, you'resharing.
Yeah, live video doesn't getthe reach that it used to, but I
(25:49):
think there's so much power inthe recording of a live.
You can take that live videoand then edit it up for you know
other platforms.
Yeah, i think there's a lot youcan do that and lives don't
require as much preparation andAnd right things that go into it
, which you know.
You can go down the huge rabbithole of Creating videos on
(26:09):
YouTube, where you're spending25 hours editing a video to make
every little engagement thingand that just nauseates Like I
don't even oh Yeah, see, andthat's what has we know what?
Speaker 2 (26:21):
my Old assistant would take my Facebook live and
put them on YouTube.
Speaker 1 (26:27):
Yeah.
Speaker 2 (26:30):
Oh my god.
I mean, I have a channel, but Ihave not done anything with the
channel.
But what do you think aboutYouTube ads?
Speaker 1 (26:38):
I Have not run a lot of.
I have done some YouTube adsand I think there's a lot of
power in Like retargeting peoplethat have viewed your ads I
mean, yeah, viewed your videos,you know.
I think it all comes down tolike really building the
audience, and You know the powerof an audience you know you see
the power of an audience andgetting in front of them is such
(27:01):
a key thing.
Speaker 2 (27:03):
I.
Speaker 1 (27:03):
I think omnipresence today is so important and and
and that's why I I'm also a bigfan of running ads, but you know
, the fact is, you can run adsfor as little as a dollar a day
and remain in front of you knowSome of your best prospects,
especially when it comes toretargeting.
Speaker 2 (27:20):
You know, so there's so many cool things that you can
do, and I need your YouTubecourse, obviously, but I'm like
I've only really I can't standInstagram.
I'll be honest, i can't standInstagram.
I, it's like the fake gram forme.
I don't even really like goingon it.
I we do cross posts, but Idon't, i can't even.
(27:42):
I don't think I've ever gottenone person off of Instagram.
I'm not on tic-tac And so, like, my audience has always just
been on Facebook and that's mylane, like, that's where I
stayed.
But YouTube Does appeal to me.
Yeah, because it is a searchengine and I feel like, and it's
(28:03):
not a social media platform,right, and so people are
searching for, for content andLike, there's so much power,
power in the YouTube platformand now with the shorts and now
with the ads, and I can't evenrun ads over on Facebook anymore
, but like, so I'm like you havethinking I need to get over to
YouTube, but I do high-ticketaffiliate marketing.
(28:23):
Yeah, i do network marketing,you know I I'm about to Put
another one, one offer, not ninecourses, like you had one about
, you know, helping people buildan online digital Course in
presence, right.
(28:44):
So I'm like I could run thatcourse through YouTube as well,
through YouTube ads, but yeah,You're in.
Speaker 1 (28:52):
The cool thing.
The cool thing about YouTube aswell That makes it such a
powerful platform is, yeah, thesearch ability.
But here's the thing likethere's kind of this perception
that people have like and I andI actually This shifted for me
about three, four months ago.
I saw this short video of a guyand he said Everybody keeps
(29:14):
saying everybody's attentionspans are absolutely nothing.
But and he said, and while someof that might be true, he said
my question to you is is yourideal prospect?
Do you really want them to havea short attention span?
So if you think you're gonnaattract your best prospect at
constantly pumping out shortvideos, you're gonna attract a
whole bunch of attention deficitpeople.
(29:36):
He said I want to attractpeople that have some focus,
that have this, and so he's likeThat's why he's talking about
long-form video as well,long-form videos not going away.
As a matter of fact, there wasan article like two months ago
that tick tock started a creatorfund for their creators that
(29:57):
are making videos over 60seconds, and The thing was is
like because they realized thatthe real power is in long-form
video and holding an audiencelonger, and This is why I
believe YouTube is positionedbetter than any of the platforms
because they already have thataudience.
You understand, yeah alreadyhave the people there that are
(30:19):
into watching long-form videos.
So the the short form video,while they're great and it they,
they're cool for getting burstsof you know Little tips here
and there.
Ultimately, what kind ofaudience do you want?
do you want an audience whocan't hold their attention for
nothing?
Speaker 2 (30:37):
Right and like with your short form video, can you
send them to your long-formvideo to go finish watching the
content?
like totally good, you shouldbe using it as like a sneak peek
and then heading over to yourchannel.
The other thing is also, ithink, what I Like hearing that
because I feel like with Theshort form, even though it is
(30:58):
easier and it's nicer becauseit's quicker, however, we're
like Training people to actuallyhave a deficit with the short
form, like true, and what doesthat say to our society?
and like Especially our kid?
yeah, Yeah like the focus.
I tell my kids all I'm justlike, oh my god, slow it out.
(31:19):
You have to focus.
Slow it out because everythingis like a hyper speed nowadays
and that's scary.
And so I like to hear thatbecause I Think it's important.
Speaker 1 (31:30):
Yeah, yeah, absolutely, and it's it.
There's a.
There's huge markets still forfor long-form video and the
coolest thing that I and this iswhy I always go back to YouTube
because YouTube again, theyhave that long-form audience but
they have a feature in theirapp where you can pull up one of
your old videos.
You can pull a 60 second biteout of it, or 30 second or
(31:53):
whatever Posted as a short, butit also has a link back on the
short, back to your long-formvideo.
That's awesome.
Speaker 2 (32:01):
Yeah Yeah, that's like your sneak peek.
People could click on it.
Oh yeah, that's really cool.
See, I don't know all thisstuff.
See this is like everyonelistening to this podcast needs
to go and buy Mark's YouTubecourse.
Hey snap, Hey snap.
Speaker 1 (32:18):
And folks, we are now shifting to the Julie Burke
podcast.
She's gonna interview me.
Speaker 2 (32:28):
But like even for me as an entrepreneur, like I want
to understand, i want to know.
Speaker 1 (32:34):
It's just fundamentals, like the
fundamentals.
Like I have a huge sportsbackground so I, when I wrestled
and played football, it waslike Incessant training on the
fundamentals, footwork, you know.
You know, when I, when I playedhigh school football, i just
remember going to practice andit was like gosh, we're gonna do
the hand block again.
You know, yeah, doing this overand over.
(32:56):
But when you get in the game,it's just you don't even think
about it.
You're doing these, theselittle things, and it just.
That's a perfect analogy to me.
Oh, why we have to focus onfundamentals of marketing, the
psychology of it.
None of that's going to change,but the method of communication
will.
But if you have that strongfoundation, it's easy to make a
(33:17):
shift.
And that's why, like even withyou know the whole things, you
know, like two years agoFacebook was making changes due
to Apple's changes, everybody'sfreaking out, flipping out.
I'm like I've seen this so manytimes like if you're focused on
fundamentals, a lot of thatstuff will change and you just
(33:37):
don't even just stuck on thethings that you know work.
Speaker 2 (33:43):
That makes so much sense.
Yeah, Seriously, that makes somuch sense, because I always
always like oh boy, you knowpeople that have to create, like
those types of courses.
or you know the Facebook adscourse, like it's constantly
changing, They have toconstantly go up and you know,
update that.
But what you're saying is justteaching the fundamentals And
(34:04):
then, once you have that down,you could, you can ebb and flow
with whatever changes are goingto take place, Absolutely,
Because you have thefundamentals.
Speaker 1 (34:14):
Well, it's like you know if you know how to talk to
people and have good.
That's why I always go back tolike Dale Carnegie how to be
friends and influence people.
Yeah, every social media, everyvideo, every you know messenger,
whatever you use, you're stilltalking with people.
We're still dealing with people.
Right, most things never change.
(34:35):
You're dealing with humans,yeah, and human psychology is
pretty much unchanging, like youknow what triggers people to
take action and do things, andall of those things.
It's all just a and how youutilize it.
If you got that stuff, you knowit, you can make everything
else work.
Speaker 2 (34:54):
You know it's funny because I'm learning a lot about
psychology and sales, salespsychology And this mentor I
work, we're, we're, you havebeen working with, that's all he
really focuses on.
Like he's like a pitch masterbecause he always says it just
comes down to three things thepeople, the pitch and the
(35:15):
presentation.
Like that is it I mean.
And then obviously there'sdifferent things to learn within
those elements, but like whatmakes for a really like a home
run offer, you know, like allthose things.
And he puts psychology intoeverything.
He teaches us And it's reallyinteresting to learn.
(35:37):
And I, so, when he was teachingthis, i, i look back and I'm
like because sometimes, like wecould be successful, but I can't
explain what has made mesuccessful.
Like I don't have a framework,i don't have a method, i'm not a
coach, i'm not certified.
I, yes, i I'm like more of aconsultant and mentor, like I
(35:59):
like strategy and I like to likedissect people's businesses and
like help them to think of,look at it in a different light
or a different, give them adifferent perspective, like
almost like an advisor or aguide, but all these things, but
I, i was never able to likeexplain how I've been able to be
successful.
So when he was walking usthrough this, i was
(36:22):
unconsciously competent and likethis is why I'm successful.
I'm doing these things, i andall of these things that he's
talking, even through thepresentation.
Like I shift my tones.
I had bring the energy, like Iattract people because I'm like
what.
I went through that whole periodof sabotaging my own success,
(36:46):
seriously sabotaging my ownsuccess, cause I'm like I had
limiting beliefs and self doubtand I couldn't understand why
people were drawn to me.
I went through all this BS fromall the baggage I carried when
back in the day, that I wasn'tsmart enough and I wasn't good
enough.
I had to work through all ofthat to get to hell.
(37:07):
Yeah, now I, i understand.
Like to give me more confidence.
I I'm just naturally born withthis.
Like it's a gift.
They these are my gifts.
Like own it, these are my gifts.
Right, and most of the time,what people just need help with
is they just need accountabilityto let them know like they
(37:28):
could do it.
I didn't want to do this Right,we just have to clean up the
mindset a little bit.
We have to understand salespsychology.
We have to get up on the videoand build our confidence and
show up and give the value andstop looking at everybody else.
That's what we need to focus onand do Right, and so it's funny
(37:48):
that we're talking about thatLike cause.
These are the things that justcame up for me within this last
week And I just thought it wasimportant cause we we battle
demons sometimes.
as online entrepreneurs, wereally do.
Speaker 1 (38:03):
Yeah, i mean I've.
I mean I can't tell you, likeyou talked about sabotaging.
I I mean I there's so manytimes, like you know, and I've
seen some of the greatestentrepreneurs just pure sabotage
, like thinking that they've gotto scale bigger and go bigger.
And I think sometimes, like theidea of entrepreneurship is, if
I'm not making more than I didthe previous year, then I must
(38:27):
be doing something wrong or thisand that.
And it's like sometimes, justjust enjoy what you got.
You know what I mean.
And I think sometimes it's likewe get into this stuck mode of
thinking.
You know, hey, i'm not making10 million this year and I made
four last year.
Then I'm doing something wrongAnd it's like, dude, why don't
you just relish in the fact that, hey, you made fourth million
(38:51):
this year or you made twomillion and just go cool.
You know what I mean.
Speaker 2 (38:55):
And it kind of enjoy it, repeat it, repeat it, repeat
it.
Why?
Because humans always want more.
We always want more.
I think it is ingrained in usthat it's never good enough, and
that's what I had to learn isthat as humans, we need less
stopping and less attention, butgiving property the It's the
way it's supposed to be, becausethat's just the way it's
(39:17):
supposed to be and it's okay,right, like you know, for
success is never gonna get yousuccess ever.
Hi, puppy, she finally made itand she's out there crying.
my husband finally just let herI can't even listening to her
cry For success will never winhere.
(39:38):
and so You have, you know, partof it is having that faith and
belief, belief in what you'redoing, belief in yourself, but
then also reaching out andPutting the ego and aside and
saying, okay, i, i do need help,like I do this on my own, and
figuring out, like You know,who's right for you, and just
(40:02):
going and getting that guidance.
and I think it's so importantthat You know we're not on this
journey alone.
Speaker 1 (40:10):
We're not meant to be alone on this journey, and that
can be tough sometimes,especially when you do an online
business.
To remember that.
Speaker 2 (40:17):
Yeah, 100%.
I got lonely for a long time.
I was like This talks, you knowLike.
Speaker 1 (40:28):
It's so important to go to events.
I mean you and I just met forthe event two months ago, i know
, and it was like holy cow,you're Julie Burke, how you
doing?
Yeah, you know I like, but inhere we are talking today.
But that's why it's importantto go to those things.
You can't just sit behind yourcomputer all day, expect to
always feel great.
(40:48):
You got to get out like.
I'm getting ready to go toPortugal, you know, next month
for a mastermind event and I'mso excited about it.
Like you know, i never wouldthought I'd be going to Portugal
.
Speaker 2 (40:58):
I'm like okay, great, oh my gosh, you'll have to let
me know who's who.
That's true.
I always love hearing, like Whopeople are like mentoring with,
or if they're in a mastermind.
I always looked, you know,because I was out there, i Was
without it for so long.
I like really took a hiatus fromlike no joke 2020, right before
(41:19):
COVID hit, and So for me, imean I know it sounds horrible,
but And it's horrible that wehad to go through that but that
was a A perfect time for mebecause, like, i was ready to
like just take a step back.
Yeah, i needed a big break, andso, from like 2020 to literally
(41:40):
just probably like summer oflast year, i took that time off
and that's the power to havingresidual income with network
marketing.
Like, i'm just gonna say that Ijust needed time, you know,
from I went from a franchise todirect sales, from you having
babies and doing dark sales tothe network marketing, and then
(42:00):
online marketing, internetmarketing, affiliate marketing,
coaching, all the things, and sothen I was like, oh, i just
need, yeah, gotta step back.
Yeah, and I stepped on thesidelines, maybe a little bit
too long, but you know, it's thepeople that inspire me, are the
people that message me tellingme I'm inspiring them and and So
(42:24):
I'm like, okay, julie, i'm tonot be selfish anymore and kind
of get back out there.
And so this year I Was like thatthat I am investing in
businesses that you know feelgood, i'm much smarter this time
around, more wiser, you know,invested in An automated
(42:47):
cleaning business.
That is more, it's completelyhands off and we're opening in
12 areas.
It's fully automated, it'sfully ran for me.
I have a whole team and so AndI know it's not sexy, but sexy
pace or non sexy pace cleaningHey.
Speaker 1 (43:07):
I honestly like I I saw this video of this this lady
and she was like I Invested incar washes.
Yes, i Invested in car washesand it was all I, how I did it,
what she was talking about howshe did it and All she did was,
as she went to the owner whowanted to get rid of it And she
just took over the loan of theproperty, like she didn't have
(43:28):
to put her own money down,nothing like she's just talking
about all these different thingsshe had done and I was like a
Carwash, like interesting.
Like you know, it's thesethings you never think about
that are.
Speaker 2 (43:39):
Revolving revenue.
Yeah Well, and I follow and Ican't give you her name.
When we get off it I felt itshe's young and she's a partner
and the both of them, him andher, have That.
That is literally all they talkabout is buying businesses that
are like Not sexy businessesbut they pay a ton and in like
(44:05):
my god, the, the window, thedoor of opportunity, when I mean
I just love following her andshe's Super smart, like
ridiculously smart.
So you know I'm on like listslike that.
You know I want to understand.
You know I like that because myhusband and I are always
looking, we're looking to dosome investments and people
(44:26):
always go, oh, real estate, realestate, real estate.
Well, no, it's not just a realestate, like there's a lot of
other businesses out there, andthe way that they teach you how
to Do it with other people'smoney or you know, like you
don't even have to put moneydown, i mean it's just brilliant
.
But, yes, i will, and and sothis, yeah.
(44:48):
So the cleaning business handsoff monthly reoccurring revenue.
Passive income boom, best ofthe net.
I do.
High ticket affiliate.
There is a little bit I have toput in that I do it organic.
You could do it throughmarketing, but for me I have an
audience and I have an audienceof people that want passive
income and high ticket income.
So I have that, but a Couplehours I put towards it.
(45:12):
It's like ridiculous.
So you know, this year I justwhat I'm saying is I claim to
myself and now I'm getting backout there We're doing consulting
and mentoring and things likethat.
Because Even though passiveincomes great, the network
marketing, the cleaning business, affiliate marketing, all that
I I still want to feel likefulfilled, yeah, like knowing
(45:32):
that I'm helping somebody else.
Like that's like my fulfillmentpiece.
Speaker 1 (45:38):
There's a lot of fulfillment in that like And I I
.
That's why, like you know, i Ienjoy doing coaching because And
I don't have an aspiration tobuild this multi-million dollar
coaching business We're gonnamanage a team of people like no.
I don't have.
I don't want that, like I knowpeople that have done that and
(45:58):
they their lives are complete.
Like you know, they never havetime for anything.
So it's like but the one-on-onegetting with people, because I
think if you can help one person, they can go out and help one
who helps one who helps one andyour impact is greater.
Speaker 2 (46:15):
Yeah, i agree, i agree, I have never been into
like group programs.
I, i, i Rather would be like,listen, we, we like if I had
like a small group of people, wedid like an intimate training,
what have you?
and then I, they have me onboxer for six months to a year,
because really That's all youreally need, like walkie-talkie,
(46:38):
coaching or mentorship, becausepeople just questions come up
and it could just be somethingsuper simple of, or they want me
to like review their funnel ortheir, you know, whatever their
copy.
I love copy, i love doing copy.
I've always done my own copy,always written my own videos, my
sales pages, things like that.
So, and people will be like I'mnot that creative.
(47:01):
Yes, you are, stop sayingyou're not creative, stop saying
you're not creative and you'llbe creative.
You told you this, right?
so it's crazy.
And now of course we have chatTTP.
But you know it's funny.
I was playing around with it fora while, but then I was like I
was going down a frickin rabbithole with that and I'm like, oh
(47:21):
my god, here we go rabbit holeagain.
So you have to know when toshut it down.
You really do, and I've gottenreally good at just being like
okay, joel, shut it down, you'regoing, you're you're going away
, you're bleeding off, butanyways it is.
It's a crazy world.
It's got the roller coaster,highs and lows, entrepreneurship
(47:45):
but at the end of the day, likeyou said, i want to build a
business.
That's right for me.
You know, hey, she has 12, 12team members over there.
Great, let her have her 12 teammembers.
I want a very lean businessthat is profitable.
That is all.
I've never even said hey, youknow, i need to make millions a
(48:05):
year.
I know what I need to make amonth that I would like to make
to get back to what I was makingback when I was doing coaching
and selling courses and hustlingmy ass off, like I want to do
it in a non-hustle way, so I getback there yeah when I just say
, when I get back there, amazing, my husband can retire, you
(48:28):
know, and that's really all wewant, because then we want to go
and start doing things.
He's really good with likeflipping, he's just and I want
him.
He want like it'd be more forfun, not just like, oh, gotta go
clip all these houses.
It was just, it would just bemore like us doing something
together.
I'm a decorator and stylist.
He flips, you know.
(48:50):
I'm gonna see you on hgtv soonyeah, i know I'm like Tim, you
should have the name flippingwith jewels yeah, i love that.
Yeah, cuz everyone calls meJules, all my friends calls me
Jules.
Speaker 1 (49:05):
Yeah, anyways, i can talk to you forever well, i, i,
i definitely this has been agreat conversation.
We probably should cut it off.
We could probably go two hours,but it's just great.
I love this real, real talk andthat's really what this was
really about, and I think youknow there's plenty in here for
(49:26):
people to take away, but itreally comes down to and you
will leave it with this is thatbuild a business?
I mean, if you're here, ifyou're building a business
because you want freedom, makesure that your business doesn't
become the new shackle, becauseI've seen that way too often
with people that you know, justbecause they're making, you know
(49:47):
it sounds sexy in a marketingcampaign making multiple seven
figures, but I also know peoplethat have made multiple seven
figures didn't build it in a waythat you know, gave them time,
freedom and actually became moreof a burden than anything.
Yeah, i've seen big marketersgo I'm done, and they were
making multiple millions.
Like I'm done, like I'm burnt.
(50:08):
I can't keep this up.
I gotta step away to figure outhow I'm gonna do this in a way
going forward that's not burningme out the way it is yeah, and
not just that.
Speaker 2 (50:19):
People will claim that they made this amount a
month.
Here's the thing where theyrunning ads, how much went into
their team, how much went intotheir marketing budget.
Like I, i can't not stand whenpeople say that kind of stuff,
because what actually went intoit?
right, like what are youactually taking home?
and so, yes, you know, andthat's me out there, kind of you
(50:44):
know on the black sheet,because I'll like blow this.
You know, i'm like sometimespeople will blow the smoke up.
Your you know what and you haveto know how to you know
distinguish what's true andwhat's not true.
You have to look at theirbusinesses.
Are they living in theirbusinesses?
are they all over the place?
how big is their team?
like you're learning from thisperson.
So is it the business that youwant to have?
(51:06):
and then I'm the black sheepbecause I'm out there as a
network marketing leader goingyou better be building multiple
income streams just out there,just doing your job right.
And so you know people hate meor love me for that, because I'm
I'm.
This is.
These are all my point of views, though like so I'm selling for
my point of view.
Yeah, and either you love me orhate me, i don't care, and I
(51:28):
think you know, that's why wegel so good.
Speaker 1 (51:30):
It's why I gel with Tanya as well.
Tanya's yeah, you know I lovehow she builds, you know, and
her and I talk all the time, butthis, this, we love the
marketing side of things.
We're geeky around all that andthat's what we we focus on and
how we build.
So but you're amazing man.
Thank you so much for comingout.
(51:50):
I mean I think everybody'senjoyed.
If you enjoyed this, make sureyou reach out to Julie.
Where can people connect withyou?
Speaker 2 (51:57):
they can.
Instagram.
Right, i have a group.
It's the Freedom BusinessAcademy that's my group, or the
freedom designercom is mywebsite awesome.
Speaker 1 (52:15):
Well, guys, make sure you check her out, add on over
there, get on her email list, dowhatever.
Follow Julie.
She's made.
I've known her for years.
I've seen her online, i'vewatched her videos and it's cool
to finally connect and chat.
And this, this can't be thelast time, so we're gonna.
Speaker 2 (52:30):
We're gonna do this some more yeah, all right, julie
, sure you bye.
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