December 11, 2023 • 28 mins
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Ever felt like you're drowning in the endless ocean of online marketing information?
Do you find yourself wishing for a magic button to pause the chaos, catch your breath, and sort out your thoughts?
Well, guess what? You've just found your virtual "pause button" in our latest podcast episode!
In this energizing episode, I'm going to be your guide, leading you through Five Dynamic Steps to Master the Marketing Madness.
We'll embark on a journey starting with the cornerstone of success: setting Crystal-Clear Goals. I'll show you how to cut through the clutter and stay laser-focused on what truly matters to you and your business.
But we won't stop there! We're going to dive deep into the art of Curating Your Learning Resources.
This isn't just about learning; it's about learning smart. I'll help you align your resources with your goals, effectively simplifying your path and keeping you steadfastly on course, free from the snares of confusion.
Next, we pivot to the game-changing world of Learning Strategies and Platform Mastery. In the fast-paced realm of online marketing, juggling multiple platforms can be overwhelming.
I'll share the secret sauce: mastering one platform at a time, ensuring you gain proficiency and confidence without the burnout.
And let's talk about prioritizing. In the hustle of building your empire, making your learning and growth a priority isn't just important—it's crucial. I'm going to share Practical, Tech-Savvy Tips to shield you from distractions and maintain your razor-sharp focus.
Remember, you're not trekking this trail alone. Join us at Fearlessinfluencer.com, our vibrant community where we exchange tips, support each other, and share our experiences in managing the overwhelm. It's a haven for like-minded souls on a similar voyage.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Today in this episode , I want to talk about the top
five ways to eliminateinformation overload and
overwhelm.
This is a huge problem that alot of people have in the online
marketing space and it'sdefinitely worth talking about
and really hitting on, becausethis is an issue we all face at
(00:22):
times.
I have definitely faced thismyself and one of the things
that I see with literallyhundreds and hundreds of
students and thousands ofstudents over the years that I
work with on a regular basis thebiggest thing I hear is I'm so
overloaded, I'm so confused, I'mso overwhelmed, and these are
(00:44):
continual, and my goal is toeliminate those sayings from
people's mouths and help themget on a track.
One of the things that, when Ireally sat down to start
thinking about how to overcomethis, it was very evident to me
that the information that we getonline is literally like a hose
(01:06):
to the face.
It's like a fire hose to theface.
We constantly are bombardedwith information.
Our phones are constantlydinging, we get all kinds of
messages.
We're getting emails, we'regetting text messages.
We're getting all kinds ofnotifications from literally
every single place.
There's no wonder why peoplefeel overwhelmed, and I get it.
(01:30):
I understand, because it'ssomething that we all deal with
on some level.
But one of the things that I'velearned is that when you have a
set plan in place, when you setsome guidelines for yourself,
it can really help you be better.
It can help you to reallyeliminate a lot of that
confusion, and you have toreally protect your mind.
(01:52):
You have to protect your mindon what it is you're willing to
let into it and you have to makea conscious decision to remove
some of those things.
Let's get into these top fivethings that I think are going to
help you.
The first one is pretty obvious, but you've got to set some
goals for yourself.
One of the things that I alsofind that causes people to have
(02:18):
these issues is they might havegoals, but they don't have one
particular specific goal.
Now, one of the things I knowabout myself is that if I am
doing too many things at once,if I have too many irons in the
fire, I'm probably not going tobe the best that I can possibly
be on any of them.
(02:38):
I know for myself that this hashurt me and I'm sure that if
it's the way I do things and Iknow that it's affected me on
some level then I get thatprobably on some level it's
hurting others as well.
The idea is to not spreadyourself too thin when we talk
(02:59):
about goals.
You can have long-term goals,short-term goals.
As far as I want to talkspecifically about short-term
goals is that when you'reworking on something, be focused
on that thing.
Don't spread yourself so thinthat you're what we call a jack
of all trades, master of none.
Set those clear goals and theneliminate the distractions that
(03:22):
go against those goals.
One of the things that I knowfor me is I have all kinds of
different messaging apps.
I know that if I'm sitting downto do something specific, I
have to have all of that shutoff.
One of the things that I evendo on my phone is I set, for
(03:44):
instance, messenger on my phone.
I do not have any notificationsfor messenger, facebook
Messenger.
I don't have that because Idon't want to be dinged every
single time somebody messages me.
I want to protect myself fromthe distraction of it.
It's very important for me tomake sure that is turned off.
(04:09):
What I do is I, even though Ihave messenger on my phone, I
don't get any notifications andI don't even have the little app
notifications that somebodysent me a message.
When I'm sitting down and Ihave time to check those
messages, I will check them.
That's a very important thing.
I do it more intentional thanreactional.
(04:30):
Be more intentional than justbeing in reaction mode all the
time.
This is a very important thingthat you want to set for
yourself when you have thosegoals is to make sure that
you're being intentional aboutdistractions, getting rid of
them.
Setting goals is very important, but also eliminating the
(04:52):
things that can distract youfrom the goal and this hurts a
lot of people.
So you really want to figureout what that is.
Sometimes we have to eliminatethings in order to accomplish
new things.
Just because somebody sends youa message doesn't mean that
you're obligated to return itright away.
Okay, don't ever feel like youhave to stop what you're doing
(05:17):
and answer that person rightaway.
I have coaching clients that Iwork with and I've set
guidelines with my coachingclients.
One of the things I tell themis look, on the weekends I'm
away, like Saturday and Sunday.
Occasionally I may message you,but don't count on it.
Saturdays and Sundays arefamily time.
(05:37):
I don't get involved inbusiness on the weekends.
It's my dedication to my family.
My family is more than okay.
During the week.
I have to work late sometimes.
Sometimes I come to bed verylate just working on something,
or I've got a webinar or atraining, and so I know that
those guidelines for me on theweekends are I'm probably not
(05:59):
going to get back to you untilMonday or Tuesday maybe, and
then the same applies to manythings.
So you have to set thosenon-negotiables and then figure
out how you're going toaccomplish that goal.
So setting goals number one veryimportant, and I would say
going along with that is toeliminate the distractions that
go along with trying to keep youfrom attaining that goal.
(06:20):
All right.
So number two this is veryimportant, this is something
that can help you eliminateoverwhelm is do what I call
curate your learning.
So one of the things thathappens is when people are in
online marketing, they tend tolisten to too many voices, and
(06:45):
when you're listening to toomany voices, you're more than
likely getting confused.
And so when I say curate yourlearning, I mean choose your
learning resources that alignwith number one your goals.
What learning resources are youlistening to that are
contributing to the goal thatyou want to accomplish?
(07:07):
So if you eliminate them,what's going to happen is you're
going to eliminate a lot ofconfusion, because the way one
person does something is not theway the other person might do
it.
So what happens a lot of timeswhen you're listening to too
many voices is you getconflicting information, and
conflicting information createsconfusion, and conflicting
(07:30):
information can also createoverwhelm.
So curate those learningexperiences.
If you are listening tosomebody over here who does
something totally different thanyou, then are the way this
person tells you, you're reallygoing down a road that's going
to lead to that, and this alsoincludes cleaning out your inbox
(07:52):
or organizing your email inbox.
One of the things that I amalways doing is organizing my
email inbox, and I have foundthat organizing.
I get literally hundreds ofemails a day.
No joke.
They come in, which I'm okaywith, but Gmail, I think, is
(08:13):
amazing at helping you toorganize your inbox.
So if you are not sure how todo that, maybe we'll do a
training on that at some pointin the future.
But I will also tell you that,if you want to learn how to do
that, go to YouTube and type inhow to create labels and how to
(08:33):
create what we call it not onlylabels, but filters on Gmail,
and what that does is it helpsyou to eliminate a lot of the
emails in your inbox and putthem with different filters.
So when you're ready to sitdown and read some marketing
emails, you can do that.
I actually have a label when Isubscribe to email lists and I'm
(08:55):
subscribed to a lot of emaillists, especially with a lot of
top marketers One of the thingsthat I do because I want to see
what they're doing.
I learn from top marketers.
I love to learn from topmarketers, but I don't always
want to see their emails all thetime.
So what I've done is I'vecreated what I call a guru label
and I have this guru label anda guru filter in my Gmail
(09:21):
account where all of those aresorted out.
So I label someone as a guru.
I don't mean it in a negativesense, I'm just saying somebody
that I really want to follow andI want to learn from, and it
all gets sorted into that gurufilter, slash label and so
anytime I'm ready, I can go inthere and read them, and I do it
(09:42):
on a regular basis because Iwant to learn, I want to see
what they're doing, I want tosee what catches my eye, and I
learn a lot just from looking attheir subject lines, their
emails, and occasionally I havehigh stuff from them and so, but
the point is that it reallyhelps me to really stay
(10:03):
organized, and it's just one ofthe ways that I curate my
learning.
So you can do the same thing.
You just have to be aware thatwithout some type of
organization to what you'redoing, everything's going to
come at you at once, and I'velearned this about myself.
I have not always been the mostorganized person, but
(10:23):
consciously, over the lastseveral years, I've been working
harder and harder to be moreorganized, so that I have little
compartments that I work withit, and so for me, when I'm
working on something, I love tojust be focused.
One of the things that's veryimportant when it comes to
(10:43):
getting things accomplished isthere's a thing called workflow.
If you've never heard ofworkflow, you might want to do a
little reading up on it.
But workflow essentially justto really describe it in the
most simplistic way that I canis that workflow is like when
you're in a flow man and you'resitting there and you're working
(11:04):
, and, boy, you're just honed in.
Boom, boom.
Everything else is blocked outand you're just in it in the
moment.
You're inspired, you're working, the thing is coming like that
and you're in a flow.
What happens is those flows canbe broken by distractions
(11:26):
emails, notifications, thosethings.
I actually read an articleseveral years ago that talked
about how one distraction whenyou're in workflow it can take
three to 10 minutes to get backinto workflow.
When you have a distractionfrom something, if Skype is ding
(11:50):
off, for those of you thatstill use Skype or Slack,
whatever you're using, ifthere's a notification there and
a notification here, that's alldistracting.
You have to curate learning.
Bring it all together in a onecentral focus.
Eliminate all the voices thatdon't align with your goals.
(12:10):
When you get into a workflow,you really have to stay focused.
I'm always going to come backto all of the distractions.
We are so connected todaybecause of these, these phones.
We're so connected toeverything, but that doesn't
mean that you have to constantlyjump when your notification
pops up.
(12:31):
That's why I'd be very specificand very disciplined about what
notifications you get.
Keep that in mind.
Number three we had number one,which was set clear goals.
Number two curate your learning.
Eliminate everything thatdoesn't align, all the learning
(12:52):
and stuff that doesn't alignwith your goals.
Number three is to master oneplatform at a time.
This is another thing.
I tend to be on Facebook a lot.
I'm on Facebook pretty muchevery day.
That's my platform of choice.
However, I do have someautomated processes that put my
(13:13):
content out on other sites aswell.
I use software and other thingsthat help get my content out
there.
90 to 95% of my focus is mainlyon Facebook, while I do use
YouTube as well, and YouTube isone of my main content hubs.
My main focus from a networkingstandpoint is Facebook, because
(13:37):
that's where I can connect withmy audience.
It's where 95% of my studentsare and that's where I choose to
focus.
The biggest thing is that, eventhough I'm on a lot of other
places, I don't necessarilyengage with them on a regular
basis.
Your goal, ultimately toeliminate overwhelm and
confusion is to master oneplatform at a time.
(14:00):
As a matter of fact, I wouldjust say master one platform
period and stick with it.
If it's really working for you,stick with it.
Not saying you can't add insome others, but if it really
works for you, that's where youwant to spend the majority and
bulk of your time, so that youcan get the biggest bang for
your buck, the biggest bang forthe work time that you're
(14:23):
putting in.
Keep that in mind.
Now, one of the things that I dois that when you're mastering a
platform, I'm a big person whenit comes to organic and paid.
What I mean by organic is Iwant to organically build my
business through content andthrough free reach and things
like that.
(14:43):
But I'm also real big on paidmarketing, because I believe
paid marketing is a great way toscale and get results fairly
quickly by paying some money toFacebook or whatever.
What I love is focus on anorganic strategy but a paid
strategy, and ideally those bothcome together into one platform
(15:05):
.
For instance, sharing contenton Facebook on a regular basis,
doing lives, sharing videos,things like that, but also
focusing on how can I build inthat paid strategy to my
Facebook plan.
And the great thing is they'reall on one platform.
You're mastering a coupledifferent facets of the platform
(15:27):
, but it's all focused into one.
I'll tell you, as much as Ilove YouTube, I don't run a lot
of YouTube ads I really likeFacebook because the majority of
my audience is spending timehere every single day.
That's where I put a lot offocus, even though I'm on
YouTube, and that's just how Ilook at it.
Keep that in mind, master theplatform, master different
(15:52):
facets of it, but that's wherewe want to go with it.
So the next one number fourpoint number four on how to
eliminate information overloadand overwhelm is to implement
some kind of a schedule.
Okay, you have to make yourbusiness a priority, and this is
(16:12):
something that I see with mystudents a lot of times.
When people tell me I don'thave the time, I just shake my
head because you have just asmuch time as I have.
You have just as much time asElon Musk, or you have just as
much time as Warren Buffett.
You have just as much time asJeff Bezos.
(16:33):
You have just as much time asany wealthy person out there or
any prominent influencer.
It all comes down to what isyour priority.
So when somebody says I justdon't have the time, the more
honest response is I have notmade it a priority.
So in order for you to get yourbusiness moving and to get
(16:59):
things going, you have to spendspecific times, set aside
specific times.
Whatever that is for you, youhave to figure it out because
everybody's different.
For me, one of the things that Ido in the morning.
First thing is, I'll come and Isit at my desk and I read a
book.
Right now, I'll just pull thisout for you.
(17:21):
This is the book I'm reading.
It's called how Heaven Invadesyour Finances.
I love it.
It's such a good book, but it'sone of those things that you
want to do every single day.
You want to put a focus on howyou do things.
I know that if I'm going toread and really make it a habit,
it has to be for me first thingin the morning.
(17:42):
That is part of the strategy.
Set yourself a schedule, getsome type of a routine in every
single day that gets some of thethings accomplished for you
that you need to accomplishevery single day.
For me, that's the morning time.
I personally think the morningis the quietest time.
(18:03):
Now, depending upon yourschedule.
If you work midnight, obviously, it could be a lot different
for you, but the point is thatearly in the morning is
typically the time where there'snot a lot going on.
That's a great thing to do.
Going back to eliminatingdistractions, that's another
time that you want to figure outwhat's important and how do you
(18:26):
eliminate distractions.
One other thing I want to pointout, because I know that this is
such a problem.
This thing right here is such aproblem for so many people.
You actually can set scheduleson your phone to disable apps at
certain times.
(18:46):
Let's say you don't wantanything on your phone to
distract you from six in themorning till seven in the
morning.
You can actually have a thingthat shuts down the apps so that
you can't even access them andthey're not going to send you
anything.
You just have to go into thesettings, at least on the iPhone
(19:07):
.
I'm sure you can do it on anAndroid.
You have to get very intentionalabout your schedule.
What's your routine?
If you're having a strugglewith your routine in the morning
, then you have to work onreally setting a new habit.
Habits are not easy to break.
Habits can take some time toform.
You really have to determinewhat's important to you, what is
(19:28):
your non-negotiables and howare you going to put those into
practice and set the schedule soyou can build the routine that
comes along with it.
Very important to do, but youhave to be intentional.
Everything I'm talking abouthere is about being intentional.
I have learned also in business.
A little bonus point for you isthat nothing you do if you are
(19:52):
waiting always on inspiration toget stuff done.
A lot of people sit aroundwaiting to be inspired to do
something.
If you are doing that, then youare never going to be
successful.
There are times where I am notinspired to do what I'm doing
until I get into the thing andthen I realize, oh, this is fun.
(20:14):
But a lot of times we can'tjust sit there and wait on
inspiration.
It's like my daughter.
We talked to her about cleaningher room all the time.
If I waited for her to beinspired to clean her room, it
would never get clean, and sothat's something for her to
learn too.
Is that for her?
She really wants to learn thatsometimes you just got to do
(20:35):
something because it needs to bedone, not because you're
necessarily inspired or excitedto do it.
So that's an important thing torecognize.
And if you can't get to thepoint where you've built that
discipline, then I would suggestreach out to somebody and get
some help.
Find out somebody, hire a coach, hire a productivity coach,
(20:57):
find someone that can help youprioritize what it is that you
want to accomplish.
All right, so implement somekind of a structured schedule,
get a routine, figure that outand eliminate the distractions
during those times.
Now for me, I do have a morningroutine and there are things
that I work on, but I have alsolearned about myself that too
(21:20):
much structure for myself is notgood.
I don't work well within ahighly structured system, so I
work off of to-do lists.
I have a running to-do list ofpriorities.
I use a project managementsoftware called Asana.
Maybe you've heard of it.
It's free.
There's a free version.
I use the free version.
(21:41):
There's really no need for meat this point.
I'm a very small team Myself,robin and a couple other project
managers that do things on aper-project basis.
So it's not like we need a hugesystem.
But I find myself I work betteroff of a to-do list, and so for
me, I'm always shifting aroundpriorities in my to-do list.
(22:03):
Every day.
I look at my to-do list and I'mlike, nope, that's not
important right now.
I can actually do that later.
This isn't a huge deal.
I need to get this done.
I'll move it up On Asana.
You can drag it up and down,and that's what I do.
So I always focused on here'swhat I need to do.
Now.
This can wait a little bit, andevery day I'm evaluating that
(22:25):
and shifting things around.
You have to find whatultimately works best for you.
I know what works best for me.
Some people are incredibly adeptand for them, it's a need to
have a highly structured plan,and if that's you, that's great.
Just figure out what that planis and stick with it and be
(22:45):
flexible within that plan as youneed to make changes.
Okay, so that's number four.
Number five I think this isprobably the most important one
out of all of them, and that isyou need to practice reflection.
Okay, and what I mean by thatis you need to be setting aside
(23:06):
times to reflect.
For me, I do this regularly, butone of the things and if you
followed me any length of time,I've probably told you this
before, but one of the thingsthat I do on a regular basis,
every four to six months, is Irent out a hotel room for three
days and I don't turn on the TV.
I don't do anything but sit inthat room and just reflect.
(23:30):
Of course, I go and eat, I dothe normal things of life, but
my goal is to quiet my mindbecause I'm busy.
I'm a busy entrepreneur, justlike you, so one of the things
that I love to do is to reflect,and I reflect on what did I
accomplish over the last coupleof months, where am I going?
(23:52):
But one of the things that weneed to do is we need to quiet
our minds.
We need to quiet our minds.
At times, again, there's somuch information coming at us.
Sometimes we don't realize thatlittle voice inside of us, god,
who's trying to talk to us andgive us information and point us
in the right direction.
But when things are noisy, itmakes it very difficult.
(24:13):
So while I try to really workhard to give myself some silence
time, even during the week, Ifind that when I do a three-day
sabbatical if that's what youwant to call it every couple
months, it helps me even more.
I always come out veryrefreshed.
I feel, man, I took some timeto process information, I took
(24:37):
some time to eliminateinformation, get it out of there
, move it out of the way, and itreally helps me.
So use that time.
Practice reflection.
It is a huge opportunity topractice reflection, huge part
of being successful.
It is a huge part of what youneed in order to be successful
(24:59):
as well, and I'm confident insaying I know what you need.
You need it just like I need it, because it's a necessary time.
We have to quiet our minds.
Our minds are complex thingsand they need quiet time.
Also, all the little thoughtswe have every single day, they
all need a place to go, andsometimes we need to put them in
(25:21):
their proper places to do that.
One of the quotes that I heard Idon't know exactly where I
heard it, but sometimes you needto slow down in order to speed
up, and that is something that Ithink is very beneficial to
anybody that is going topractice it.
I know for me it's hard to slowdown.
Sometimes you just go, andthere are times, literally, I'm
(25:44):
in such a go mode that I almostfeel guilty when I'm not doing
anything, and that's not goodeither.
We have to learn to recognizethat.
Hey, there's okay, it's okay tohave downtime, and so, anyway,
hope these help you.
I hope you got a little bit outof this, and these are some
ways that I totally believe canhelp you eliminate the
(26:05):
information overload andoverwhelm that happens every
single day and really get on atrack to being successful.
And this is one of the bigfocuses that we put in the
Fearless Influencer AcademyProgram that we're putting
together right now, as we speak.
If you wanna check it out, youcan go to Fearlessinfluencercom.
(26:25):
You can check it out.
We have our monthly membership.
We've put together.
We're working right now onputting together the Keystone
Framework, which is a frameworkthat's totally designed to help
you succeed in online marketingand eliminate all of the
overload and overwhelm thathappens when you have you know,
(26:47):
when you're in online marketing,and so the Fearless Influencer
Academy is definitely the firststep to making that happen.
So if you wanna check it out, goto Fearlessinfluencercom, check
it out.
Get started.
We'd love to have you in thecommunity.
All right, so until next time.
I hope you got something out ofthis.
Enjoy it, go out there, takethese things to heart, put them
(27:08):
in place.
We all deal with this on somelevel.
So take these little strategiesand get them out there and get
rid of the overwhelm.
That's the thing we're lookingfor.
All right, love.
You guys.
Appreciate ya.
Have an awesome day and anawesome week.
Bye-bye.
Today in this episode , I want to talk about the top
five ways to eliminateinformation overload and
overwhelm.
This is a huge problem that alot of people have in the online
marketing space and it'sdefinitely worth talking about
and really hitting on, becausethis is an issue we all face at
(00:22):
times.
I have definitely faced thismyself and one of the things
that I see with literallyhundreds and hundreds of
students and thousands ofstudents over the years that I
work with on a regular basis thebiggest thing I hear is I'm so
overloaded, I'm so confused, I'mso overwhelmed, and these are
(00:44):
continual, and my goal is toeliminate those sayings from
people's mouths and help themget on a track.
One of the things that, when Ireally sat down to start
thinking about how to overcomethis, it was very evident to me
that the information that we getonline is literally like a hose
(01:06):
to the face.
It's like a fire hose to theface.
We constantly are bombardedwith information.
Our phones are constantlydinging, we get all kinds of
messages.
We're getting emails, we'regetting text messages.
We're getting all kinds ofnotifications from literally
every single place.
There's no wonder why peoplefeel overwhelmed, and I get it.
(01:30):
I understand, because it'ssomething that we all deal with
on some level.
But one of the things that I'velearned is that when you have a
set plan in place, when you setsome guidelines for yourself,
it can really help you be better.
It can help you to reallyeliminate a lot of that
confusion, and you have toreally protect your mind.
(01:52):
You have to protect your mindon what it is you're willing to
let into it and you have to makea conscious decision to remove
some of those things.
Let's get into these top fivethings that I think are going to
help you.
The first one is pretty obvious, but you've got to set some
goals for yourself.
One of the things that I alsofind that causes people to have
(02:18):
these issues is they might havegoals, but they don't have one
particular specific goal.
Now, one of the things I knowabout myself is that if I am
doing too many things at once,if I have too many irons in the
fire, I'm probably not going tobe the best that I can possibly
be on any of them.
(02:38):
I know for myself that this hashurt me and I'm sure that if
it's the way I do things and Iknow that it's affected me on
some level then I get thatprobably on some level it's
hurting others as well.
The idea is to not spreadyourself too thin when we talk
(02:59):
about goals.
You can have long-term goals,short-term goals.
As far as I want to talkspecifically about short-term
goals is that when you'reworking on something, be focused
on that thing.
Don't spread yourself so thinthat you're what we call a jack
of all trades, master of none.
Set those clear goals and theneliminate the distractions that
(03:22):
go against those goals.
One of the things that I knowfor me is I have all kinds of
different messaging apps.
I know that if I'm sitting downto do something specific, I
have to have all of that shutoff.
One of the things that I evendo on my phone is I set, for
(03:44):
instance, messenger on my phone.
I do not have any notificationsfor messenger, facebook
Messenger.
I don't have that because Idon't want to be dinged every
single time somebody messages me.
I want to protect myself fromthe distraction of it.
It's very important for me tomake sure that is turned off.
(04:09):
What I do is I, even though Ihave messenger on my phone, I
don't get any notifications andI don't even have the little app
notifications that somebodysent me a message.
When I'm sitting down and Ihave time to check those
messages, I will check them.
That's a very important thing.
I do it more intentional thanreactional.
(04:30):
Be more intentional than justbeing in reaction mode all the
time.
This is a very important thingthat you want to set for
yourself when you have thosegoals is to make sure that
you're being intentional aboutdistractions, getting rid of
them.
Setting goals is very important, but also eliminating the
(04:52):
things that can distract youfrom the goal and this hurts a
lot of people.
So you really want to figureout what that is.
Sometimes we have to eliminatethings in order to accomplish
new things.
Just because somebody sends youa message doesn't mean that
you're obligated to return itright away.
Okay, don't ever feel like youhave to stop what you're doing
(05:17):
and answer that person rightaway.
I have coaching clients that Iwork with and I've set
guidelines with my coachingclients.
One of the things I tell themis look, on the weekends I'm
away, like Saturday and Sunday.
Occasionally I may message you,but don't count on it.
Saturdays and Sundays arefamily time.
(05:37):
I don't get involved inbusiness on the weekends.
It's my dedication to my family.
My family is more than okay.
During the week.
I have to work late sometimes.
Sometimes I come to bed verylate just working on something,
or I've got a webinar or atraining, and so I know that
those guidelines for me on theweekends are I'm probably not
(05:59):
going to get back to you untilMonday or Tuesday maybe, and
then the same applies to manythings.
So you have to set thosenon-negotiables and then figure
out how you're going toaccomplish that goal.
So setting goals number one veryimportant, and I would say
going along with that is toeliminate the distractions that
go along with trying to keep youfrom attaining that goal.
(06:20):
All right.
So number two this is veryimportant, this is something
that can help you eliminateoverwhelm is do what I call
curate your learning.
So one of the things thathappens is when people are in
online marketing, they tend tolisten to too many voices, and
(06:45):
when you're listening to toomany voices, you're more than
likely getting confused.
And so when I say curate yourlearning, I mean choose your
learning resources that alignwith number one your goals.
What learning resources are youlistening to that are
contributing to the goal thatyou want to accomplish?
(07:07):
So if you eliminate them,what's going to happen is you're
going to eliminate a lot ofconfusion, because the way one
person does something is not theway the other person might do
it.
So what happens a lot of timeswhen you're listening to too
many voices is you getconflicting information, and
conflicting information createsconfusion, and conflicting
(07:30):
information can also createoverwhelm.
So curate those learningexperiences.
If you are listening tosomebody over here who does
something totally different thanyou, then are the way this
person tells you, you're reallygoing down a road that's going
to lead to that, and this alsoincludes cleaning out your inbox
(07:52):
or organizing your email inbox.
One of the things that I amalways doing is organizing my
email inbox, and I have foundthat organizing.
I get literally hundreds ofemails a day.
No joke.
They come in, which I'm okaywith, but Gmail, I think, is
(08:13):
amazing at helping you toorganize your inbox.
So if you are not sure how todo that, maybe we'll do a
training on that at some pointin the future.
But I will also tell you that,if you want to learn how to do
that, go to YouTube and type inhow to create labels and how to
(08:33):
create what we call it not onlylabels, but filters on Gmail,
and what that does is it helpsyou to eliminate a lot of the
emails in your inbox and putthem with different filters.
So when you're ready to sitdown and read some marketing
emails, you can do that.
I actually have a label when Isubscribe to email lists and I'm
(08:55):
subscribed to a lot of emaillists, especially with a lot of
top marketers One of the thingsthat I do because I want to see
what they're doing.
I learn from top marketers.
I love to learn from topmarketers, but I don't always
want to see their emails all thetime.
So what I've done is I'vecreated what I call a guru label
and I have this guru label anda guru filter in my Gmail
(09:21):
account where all of those aresorted out.
So I label someone as a guru.
I don't mean it in a negativesense, I'm just saying somebody
that I really want to follow andI want to learn from, and it
all gets sorted into that gurufilter, slash label and so
anytime I'm ready, I can go inthere and read them, and I do it
(09:42):
on a regular basis because Iwant to learn, I want to see
what they're doing, I want tosee what catches my eye, and I
learn a lot just from looking attheir subject lines, their
emails, and occasionally I havehigh stuff from them and so, but
the point is that it reallyhelps me to really stay
(10:03):
organized, and it's just one ofthe ways that I curate my
learning.
So you can do the same thing.
You just have to be aware thatwithout some type of
organization to what you'redoing, everything's going to
come at you at once, and I'velearned this about myself.
I have not always been the mostorganized person, but
(10:23):
consciously, over the lastseveral years, I've been working
harder and harder to be moreorganized, so that I have little
compartments that I work withit, and so for me, when I'm
working on something, I love tojust be focused.
One of the things that's veryimportant when it comes to
(10:43):
getting things accomplished isthere's a thing called workflow.
If you've never heard ofworkflow, you might want to do a
little reading up on it.
But workflow essentially justto really describe it in the
most simplistic way that I canis that workflow is like when
you're in a flow man and you'resitting there and you're working
(11:04):
, and, boy, you're just honed in.
Boom, boom.
Everything else is blocked outand you're just in it in the
moment.
You're inspired, you're working, the thing is coming like that
and you're in a flow.
What happens is those flows canbe broken by distractions
(11:26):
emails, notifications, thosethings.
I actually read an articleseveral years ago that talked
about how one distraction whenyou're in workflow it can take
three to 10 minutes to get backinto workflow.
When you have a distractionfrom something, if Skype is ding
(11:50):
off, for those of you thatstill use Skype or Slack,
whatever you're using, ifthere's a notification there and
a notification here, that's alldistracting.
You have to curate learning.
Bring it all together in a onecentral focus.
Eliminate all the voices thatdon't align with your goals.
(12:10):
When you get into a workflow,you really have to stay focused.
I'm always going to come backto all of the distractions.
We are so connected todaybecause of these, these phones.
We're so connected toeverything, but that doesn't
mean that you have to constantlyjump when your notification
pops up.
(12:31):
That's why I'd be very specificand very disciplined about what
notifications you get.
Keep that in mind.
Number three we had number one,which was set clear goals.
Number two curate your learning.
Eliminate everything thatdoesn't align, all the learning
(12:52):
and stuff that doesn't alignwith your goals.
Number three is to master oneplatform at a time.
This is another thing.
I tend to be on Facebook a lot.
I'm on Facebook pretty muchevery day.
That's my platform of choice.
However, I do have someautomated processes that put my
(13:13):
content out on other sites aswell.
I use software and other thingsthat help get my content out
there.
90 to 95% of my focus is mainlyon Facebook, while I do use
YouTube as well, and YouTube isone of my main content hubs.
My main focus from a networkingstandpoint is Facebook, because
(13:37):
that's where I can connect withmy audience.
It's where 95% of my studentsare and that's where I choose to
focus.
The biggest thing is that, eventhough I'm on a lot of other
places, I don't necessarilyengage with them on a regular
basis.
Your goal, ultimately toeliminate overwhelm and
confusion is to master oneplatform at a time.
(14:00):
As a matter of fact, I wouldjust say master one platform
period and stick with it.
If it's really working for you,stick with it.
Not saying you can't add insome others, but if it really
works for you, that's where youwant to spend the majority and
bulk of your time, so that youcan get the biggest bang for
your buck, the biggest bang forthe work time that you're
(14:23):
putting in.
Keep that in mind.
Now, one of the things that I dois that when you're mastering a
platform, I'm a big person whenit comes to organic and paid.
What I mean by organic is Iwant to organically build my
business through content andthrough free reach and things
like that.
(14:43):
But I'm also real big on paidmarketing, because I believe
paid marketing is a great way toscale and get results fairly
quickly by paying some money toFacebook or whatever.
What I love is focus on anorganic strategy but a paid
strategy, and ideally those bothcome together into one platform
(15:05):
.
For instance, sharing contenton Facebook on a regular basis,
doing lives, sharing videos,things like that, but also
focusing on how can I build inthat paid strategy to my
Facebook plan.
And the great thing is they'reall on one platform.
You're mastering a coupledifferent facets of the platform
(15:27):
, but it's all focused into one.
I'll tell you, as much as Ilove YouTube, I don't run a lot
of YouTube ads I really likeFacebook because the majority of
my audience is spending timehere every single day.
That's where I put a lot offocus, even though I'm on
YouTube, and that's just how Ilook at it.
Keep that in mind, master theplatform, master different
(15:52):
facets of it, but that's wherewe want to go with it.
So the next one number fourpoint number four on how to
eliminate information overloadand overwhelm is to implement
some kind of a schedule.
Okay, you have to make yourbusiness a priority, and this is
(16:12):
something that I see with mystudents a lot of times.
When people tell me I don'thave the time, I just shake my
head because you have just asmuch time as I have.
You have just as much time asElon Musk, or you have just as
much time as Warren Buffett.
You have just as much time asJeff Bezos.
(16:33):
You have just as much time asany wealthy person out there or
any prominent influencer.
It all comes down to what isyour priority.
So when somebody says I justdon't have the time, the more
honest response is I have notmade it a priority.
So in order for you to get yourbusiness moving and to get
(16:59):
things going, you have to spendspecific times, set aside
specific times.
Whatever that is for you, youhave to figure it out because
everybody's different.
For me, one of the things that Ido in the morning.
First thing is, I'll come and Isit at my desk and I read a
book.
Right now, I'll just pull thisout for you.
(17:21):
This is the book I'm reading.
It's called how Heaven Invadesyour Finances.
I love it.
It's such a good book, but it'sone of those things that you
want to do every single day.
You want to put a focus on howyou do things.
I know that if I'm going toread and really make it a habit,
it has to be for me first thingin the morning.
(17:42):
That is part of the strategy.
Set yourself a schedule, getsome type of a routine in every
single day that gets some of thethings accomplished for you
that you need to accomplishevery single day.
For me, that's the morning time.
I personally think the morningis the quietest time.
(18:03):
Now, depending upon yourschedule.
If you work midnight, obviously, it could be a lot different
for you, but the point is thatearly in the morning is
typically the time where there'snot a lot going on.
That's a great thing to do.
Going back to eliminatingdistractions, that's another
time that you want to figure outwhat's important and how do you
(18:26):
eliminate distractions.
One other thing I want to pointout, because I know that this is
such a problem.
This thing right here is such aproblem for so many people.
You actually can set scheduleson your phone to disable apps at
certain times.
(18:46):
Let's say you don't wantanything on your phone to
distract you from six in themorning till seven in the
morning.
You can actually have a thingthat shuts down the apps so that
you can't even access them andthey're not going to send you
anything.
You just have to go into thesettings, at least on the iPhone
(19:07):
.
I'm sure you can do it on anAndroid.
You have to get very intentionalabout your schedule.
What's your routine?
If you're having a strugglewith your routine in the morning
, then you have to work onreally setting a new habit.
Habits are not easy to break.
Habits can take some time toform.
You really have to determinewhat's important to you, what is
(19:28):
your non-negotiables and howare you going to put those into
practice and set the schedule soyou can build the routine that
comes along with it.
Very important to do, but youhave to be intentional.
Everything I'm talking abouthere is about being intentional.
I have learned also in business.
A little bonus point for you isthat nothing you do if you are
(19:52):
waiting always on inspiration toget stuff done.
A lot of people sit aroundwaiting to be inspired to do
something.
If you are doing that, then youare never going to be
successful.
There are times where I am notinspired to do what I'm doing
until I get into the thing andthen I realize, oh, this is fun.
(20:14):
But a lot of times we can'tjust sit there and wait on
inspiration.
It's like my daughter.
We talked to her about cleaningher room all the time.
If I waited for her to beinspired to clean her room, it
would never get clean, and sothat's something for her to
learn too.
Is that for her?
She really wants to learn thatsometimes you just got to do
(20:35):
something because it needs to bedone, not because you're
necessarily inspired or excitedto do it.
So that's an important thing torecognize.
And if you can't get to thepoint where you've built that
discipline, then I would suggestreach out to somebody and get
some help.
Find out somebody, hire a coach, hire a productivity coach,
(20:57):
find someone that can help youprioritize what it is that you
want to accomplish.
All right, so implement somekind of a structured schedule,
get a routine, figure that outand eliminate the distractions
during those times.
Now for me, I do have a morningroutine and there are things
that I work on, but I have alsolearned about myself that too
(21:20):
much structure for myself is notgood.
I don't work well within ahighly structured system, so I
work off of to-do lists.
I have a running to-do list ofpriorities.
I use a project managementsoftware called Asana.
Maybe you've heard of it.
It's free.
There's a free version.
I use the free version.
(21:41):
There's really no need for meat this point.
I'm a very small team Myself,robin and a couple other project
managers that do things on aper-project basis.
So it's not like we need a hugesystem.
But I find myself I work betteroff of a to-do list, and so for
me, I'm always shifting aroundpriorities in my to-do list.
(22:03):
Every day.
I look at my to-do list and I'mlike, nope, that's not
important right now.
I can actually do that later.
This isn't a huge deal.
I need to get this done.
I'll move it up On Asana.
You can drag it up and down,and that's what I do.
So I always focused on here'swhat I need to do.
Now.
This can wait a little bit, andevery day I'm evaluating that
(22:25):
and shifting things around.
You have to find whatultimately works best for you.
I know what works best for me.
Some people are incredibly adeptand for them, it's a need to
have a highly structured plan,and if that's you, that's great.
Just figure out what that planis and stick with it and be
(22:45):
flexible within that plan as youneed to make changes.
Okay, so that's number four.
Number five I think this isprobably the most important one
out of all of them, and that isyou need to practice reflection.
Okay, and what I mean by thatis you need to be setting aside
(23:06):
times to reflect.
For me, I do this regularly, butone of the things and if you
followed me any length of time,I've probably told you this
before, but one of the thingsthat I do on a regular basis,
every four to six months, is Irent out a hotel room for three
days and I don't turn on the TV.
I don't do anything but sit inthat room and just reflect.
(23:30):
Of course, I go and eat, I dothe normal things of life, but
my goal is to quiet my mindbecause I'm busy.
I'm a busy entrepreneur, justlike you, so one of the things
that I love to do is to reflect,and I reflect on what did I
accomplish over the last coupleof months, where am I going?
(23:52):
But one of the things that weneed to do is we need to quiet
our minds.
We need to quiet our minds.
At times, again, there's somuch information coming at us.
Sometimes we don't realize thatlittle voice inside of us, god,
who's trying to talk to us andgive us information and point us
in the right direction.
But when things are noisy, itmakes it very difficult.
(24:13):
So while I try to really workhard to give myself some silence
time, even during the week, Ifind that when I do a three-day
sabbatical if that's what youwant to call it every couple
months, it helps me even more.
I always come out veryrefreshed.
I feel, man, I took some timeto process information, I took
(24:37):
some time to eliminateinformation, get it out of there
, move it out of the way, and itreally helps me.
So use that time.
Practice reflection.
It is a huge opportunity topractice reflection, huge part
of being successful.
It is a huge part of what youneed in order to be successful
(24:59):
as well, and I'm confident insaying I know what you need.
You need it just like I need it, because it's a necessary time.
We have to quiet our minds.
Our minds are complex thingsand they need quiet time.
Also, all the little thoughtswe have every single day, they
all need a place to go, andsometimes we need to put them in
(25:21):
their proper places to do that.
One of the quotes that I heard Idon't know exactly where I
heard it, but sometimes you needto slow down in order to speed
up, and that is something that Ithink is very beneficial to
anybody that is going topractice it.
I know for me it's hard to slowdown.
Sometimes you just go, andthere are times, literally, I'm
(25:44):
in such a go mode that I almostfeel guilty when I'm not doing
anything, and that's not goodeither.
We have to learn to recognizethat.
Hey, there's okay, it's okay tohave downtime, and so, anyway,
hope these help you.
I hope you got a little bit outof this, and these are some
ways that I totally believe canhelp you eliminate the
(26:05):
information overload andoverwhelm that happens every
single day and really get on atrack to being successful.
And this is one of the bigfocuses that we put in the
Fearless Influencer AcademyProgram that we're putting
together right now, as we speak.
If you wanna check it out, youcan go to Fearlessinfluencercom.
(26:25):
You can check it out.
We have our monthly membership.
We've put together.
We're working right now onputting together the Keystone
Framework, which is a frameworkthat's totally designed to help
you succeed in online marketingand eliminate all of the
overload and overwhelm thathappens when you have you know,
(26:47):
when you're in online marketing,and so the Fearless Influencer
Academy is definitely the firststep to making that happen.
So if you wanna check it out, goto Fearlessinfluencercom, check
it out.
Get started.
We'd love to have you in thecommunity.
All right, so until next time.
I hope you got something out ofthis.
Enjoy it, go out there, takethese things to heart, put them
(27:08):
in place.
We all deal with this on somelevel.
So take these little strategiesand get them out there and get
rid of the overwhelm.
That's the thing we're lookingfor.
All right, love.
You guys.
Appreciate ya.
Have an awesome day and anawesome week.
Bye-bye.
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