December 26, 2023 • 25 mins
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Are you struggling to consistently generate new and engaging content for your social media platforms?
This episode is designed to equip you with a range of effective strategies to keep your content both exciting and tailored exactly to your audience's needs.
We begin by exploring the use of keyword tools. These tools are more than mere aids; they serve as a crucial element in understanding and connecting with what your audience truly seeks.
The conversation doesn't end there. We also delve into the technique of content repurposing. This segment will teach you how to transform your existing content into refreshed, appealing material for a new audience segment.
The focus here is not just on reusing content but on revitalizing and reintroducing your valuable work in a novel way.
The episode further explores the realm of interactive content. You'll learn how to extract valuable insights from interactions within Facebook groups and the nuanced comments on YouTube videos.
These interactions are not just simple exchanges; they are potential foundations for your next highly successful post.
We will guide you in converting these everyday engagements into compelling content that resonates with your audience, provides solutions, and establishes you as a thought leader in your field.
Be prepared with your notepad and an alert mind. The world around you is filled with untapped ideas for content, ready to be discovered and crafted into something extraordinary.
In this episode, you will acquire the skills to masterfully manage your social media content, creating posts that align perfectly with your audience's preferences and engage them on a deeper level.
Prepare to transform your social media presence into a dynamic and captivating platform that consistently draws your audience in for more.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Today in this episode , we are going to talk about how
to never run out of contentideas and how you can fuel your
social media content strategy.
Working with literally hundredsand thousands of students over
the years, one of the thingsthat I have found one of the
reasons that people don't postconsistently is they typically
(00:23):
say I don't know what to talkabout, I don't have topics to
talk about.
I'm not sure, and a lot oftimes what happens is that idea
in their head comes from aperfectionism standpoint.
So a lot of times, people knowwhat to talk about, but they
don't really have kind of the Idon't know what you want to call
(00:44):
it the gusto or the.
They just don't have it in themto go out and start doing it.
It's a procrastination typething I have found in many cases
not always and the truth isthat there are so many things
that you can talk about, and I'mgoing to give you eight sneaky
ways that you can come up withcontent ideas.
Some of these you've probablynever even heard of, but I'll
(01:05):
tell you what they are.
They work and they're greatways to get ideas.
One of the key things when itcomes to creating content is you
have to be in touch with youraudience.
You have to know what it isthat your audience is looking
for.
You need to know what it is,what are the questions they have
, what answers are they lookingfor and, quite frankly, how you
(01:28):
can answer them and solve thoseproblems for them, and content
should be highly focused onreally fixing one problem for
people.
Now, I know I'm giving youeight in this video here, but
each one of these are ways.
This is really, overall, justhandling one topic, and that's
how to come up with contentideas.
So there's many ways you can goabout it, but the truth is
(01:51):
there's plenty of things for youto talk about.
You just have to stopoverthinking it and get out
there and do it.
So let's dive in, let's go intoit.
I've got eight ways for you.
The first one is you can usekeyword tools.
Now, this is not new to some ofyou, but one of the things that
will help you is when people goonline and they go to Google
(02:15):
and they search in a topic thatthey're looking for and they're
looking for information, or theygo to YouTube.
People are typing in keywordsand there is a way for us to get
data on what people aresearching for, and there's a
number of keyword tools outthere.
One of my favorites is calledUber Suggest.
Now there is a free plan whereyou can get a few keywords, but
(02:38):
I have upgraded to the lifetimeplan.
I bought it several years agoand I've been using it and it's
a great way for you to get allkinds of ideas when it comes to
what are people typing in in thesearch engines.
This is a great way to findthose keywords and really get
the ideas of what's on people'sminds, what are they looking for
(02:59):
, what kind of information, sothat you could potentially put
those pieces of content outthere and create the content so
that when they're looking for it, your video shows up.
So this is something that'sbeen around a long time.
There's nothing new to somepeople, but the reality of it is
a lot of people that stilldon't know about it and still
(03:20):
don't do it.
So keyword tools finding whatpeople are searching for is a
big one.
There's other ones out therelike keywords anywhere.
That's been around severalyears.
It's a browser extension thatallows you to get search volume
on what specific keywords peopleare searching for.
So many others out there answerthe public as one of them
(03:41):
Actually, I believe Ubersuggests actually purchased
Answer the Public, but that is agreat one as well which it
gives you like a flywheel whereone topic, but then it gives you
a whole flywheel of alldifferent, like kind of around
that broad topic.
So it's a great tool that willgive you a ton of ideas if
you're looking to come up withcontent.
(04:03):
All right, so let's talk aboutnumber two.
This is a huge one and youmight not think about it, but if
you've already created content,you can actually repurpose
content.
Repurposing content is a hugeway for you to get new content
out there.
One of the things that I'velearned over the years because
I've been doing this onlinemarketing thing for over 15
(04:25):
years now is that I've createdcontent in the past and what's
incredible is that you couldcreate something and a year
later, you could actually almostcreate the exact same piece of
content, or take that piece ofcontent and repurpose it into
another form, and people are notgoing to remember that you put
that out prior to.
(04:46):
The thing is that our mindswill read something.
The way the mind works is we'llread something and we'll
actually forget what it is thatwe read very shortly after.
I think as time passes, youforget more and more of what you
actually read.
So one of the things that we'veheard over years and I've heard
this many times is thatrepetition is the mother of all
(05:08):
learning.
So repurposing and reusingcontent is a huge way to
leverage the work that you'vealready done.
Now, I've been doing this over15 years online marketing.
I've been in the home businessspace over 20 years, but the key
is that you've got content, andit's incredible, over those
(05:29):
years, how many videos and blogposts I've created, and, man,
I've gone back to some that Icreated back in like 2010, 11,
12.
And the concept of it was great.
I revamp it a little bit,change it up even on my blog,
and then maybe do a new videoabout it, and it's like the
content's already done.
So it's pretty incredible thatonce you've been doing this a
(05:54):
while and you build up content,you can reuse that content over
and over again.
Now, the key to being able touse your content over and over
again is that when you create it, you want to keep it in mind.
Is this evergreen style content?
And what evergreen means isthat it could be.
The information is valid todayand it will be valid in 10 years
(06:18):
from now.
So what happens is, a lot oftimes people are creating
content that is not evergreen.
I'll give you an example.
So I created a content, a pieceof content, a video,
specifically a couple of yearsago about two or three years ago
and it was how to create aFacebook page, and the
interesting part was that videoactually got quite a bit of
(06:41):
traction.
But the truth is that video isoutdated.
Now Facebook has changed thewhole signup process and that
video really doesn't mean muchanymore.
Ok, now what you could do ispotentially, if it's ranking
well, you could link to the newvideo.
That's a possibility as well,but that wasn't really evergreen
.
Another one was I did a videoon YouTube and it was called
(07:05):
Facebook Tools for Spying onyour Competitors, and I remember
I did this video and it'sprobably been four or five years
since I did this video and Iput it out there and it got a
lot of traction.
A lot of people liked it, butit was literally irrelevant in
about three months, because theway you find that now is
completely different.
So it doesn't matter.
(07:25):
It's like I created thatcontent.
It's served a purpose, maybefor a short period, but it
wasn't evergreen style.
So when you're creating content,think about how can you make it
evergreen, so that the work youdo today will be valid five,
even 10 years from now.
And if you think like that andyou do that, you get that
(07:46):
compounding effect that, overtime, your content, that you're
going to have a ton of it thatyou can work with.
And over the years, I'veliterally created thousands and
thousands of videos.
I was looking at my Vimeoaccount not too long ago and I
was crazy.
It was crazy how many videosare in there, with all the
courses and training and thingsthat I've done over the years.
So number two is your owncontent, repurposing it.
(08:07):
Now, number three, the numberthree sneaky way to fuel your
social media is other people'scontent.
Yes, other people's content.
So one of the cool ways isevery one of us consume content
every single day, all of us.
We go online, we hop onFacebook, we hop on YouTube and
(08:30):
we're scrolling the feed orwe're searching YouTube and
we're finding content.
But the truth is we're more ofconsumers and not actually
creators, and we want to moveinto a creator mindset.
Now, I'm not against consumingwe need to consume but if you
are only consuming and you arenot creating, then you're out of
(08:51):
balance.
So what happens is when you seea cool piece of content and
that piece of content talksabout something that you think
can really help your audience,then it's a duty of yours to
grab that content and put itinto your own voice.
Put it in your own voice, takethat content, repackage it with
(09:13):
your spin, and that is a greatway as well to come up with
ideas.
Now, one of the things that I doon a regular basis is I
actually have and I'm going toshow you here just real quick I
actually have this on my phone.
It's a video, it's a notepad,it's called video ideas.
So if I'm out and about and Ihave video ideas, I can type it
(09:35):
on there.
Or if I watch someone else'svideo and I think it's a cool
topic, I'll add it to this listso that I have this never ending
list of content ideas that Ican pull from.
There's literally no excuse forme never to not have an idea to
talk about, because if you'redoing the little things and
you're just jotting things down,it's a great way to do so.
(09:57):
The cool thing is, if you'rewatching someone else's video.
One of the things that you cando is let's say, somebody did a
video on the five things towhatever the five ways to fix
your kitchen sink.
Each one of the points thatthey have in their video could
actually be a video all initself.
You could literally create aseries of videos from one video
(10:20):
that you watch.
All you have to do is jot itdown, and the cool thing is
nowadays, with ChadGBT and AI,you could actually take that
video, create a summary of thatvideo using AI and the points
are right there for you, andthen all you have to do is just
AI.
People will do a training onthat at some point and we'll
(10:40):
show you how to do that, butit's really amazing way to get
content ideas.
So that's number three.
So let's dive into number four.
Number four is common concernsor questions that people have in
your market.
So one of the ways that I getcontent ideas is just being on
social media, just interactingwith people.
(11:02):
I get asked a lot of questionsand a lot of times I'll post
something and people will askquestions in that post and those
questions are actually greatvideo ideas.
So one of the things that youcould do is you can pay
attention when you're on socialmedia and people are asking
(11:22):
questions.
Make sure you mark that down.
Get your notepad out if youhave a phone, and jot down that
idea, just those questions alone.
Because here's the thing Ifthose people have questions
about something specific or atopic specifically, more than
likely there are others thathave that idea also.
So you always want to bethinking in how can I serve my
(11:43):
audience better?
And when you're payingattention to those little things
, so many ideas that I've gottenfor videos come from other
people asking questions, justother influencers that I follow,
and I have gotten ideas basedon the questions that their
audience is asking.
You see what I mean.
So there's a huge way for youto get that content all right.
(12:04):
So that's number four.
Number five is man.
Another key is off of numberfour, but social media groups
that is such another great wayto do it, namely Facebook groups
are a great way for you to getcontent, ideas, and when you go
into that group and there'sdiscussions happening on certain
topics, that's another way tomonitor those.
(12:26):
Those all the comments.
I'm in a ton of groups andthere are some that I actually
frequent on a regular basis andI'm a lurker.
I don't always comment onthings, but I do pay attention
to what's going on, especiallyin my space.
So all the major players, allthe major things.
I tend to pay attention to whateverybody's doing, so that I
(12:49):
have my ear to the ground and Iknow exactly what's going on in
the space, and that is one ofthe ways that I'm able to tap
into what's going on with myparticular audience.
Social media groups are a greatway to do that, and look
particularly in those groups.
If there's a piece of contentthat somebody posted maybe the
(13:11):
admin or someone else and youfound that content got really
big engagement in the group,that's a key.
That's a cue for you to hey,maybe I should create something
similar to that, because it'salready proving that there is
engagement on it.
So why not take that idea andput your own spin on it?
(13:32):
Now, very careful, I just wantto warn you do not copy what
other people do, but use it asan idea to use that similar
framework.
You can talk about the exactsame topic.
Just don't copy it word forword.
Put it in your own words, butyou can still come up with the
same conclusion.
So that's number five socialmedia groups a huge one.
(13:55):
And then, of course, whileyou're in those groups, any
direct interaction that you havewith people in there is a great
way for you to find out content, ideas as well.
The biggest thing I'll tell youis just have that notepad on
your phone or somewhere that youcan jot ideas down, because, if
you've ever, I don't rely on mymind.
I just don't.
(14:17):
The busier I get, the more I am.
I rely on a couple things Acalendar, number one, and I rely
on my notepad to write ideas,because we've all been there as
entrepreneurs, we have theseideas million dollar ideas and
we're like, oh, that's good, butwe don't write it down.
Then the next day we're like,dang it, what was that?
I forgot?
We've all been there.
You can't rely on your mind.
(14:38):
You got to put stuff down.
So when you're in groups andyou're doing that, make sure you
write it down, all right?
So I already talked about this,but this is number six.
A huge thing is YouTube, my gosh.
I've already talked about that,but the truth is this is such a
huge one and one of the thingsremember how they all tie
together.
But when you're on YouTube andall of us spend time on YouTube,
(15:01):
we'll all watch videos, and thebest ways to get content ideas
is my gosh the comments.
So many people ask questions inthe comments.
As a matter of fact, a lot oftimes, the creators of the video
will go in and they willinteract with the questions.
People will ask a question,they will go in and answer that
(15:22):
question.
So not only do you have thequestion, but you also have the
answer, and, of course, thisapplies to all social media, but
this is another great one.
So YouTube is huge.
If there are influencers thatyou follow on YouTube, make sure
that you are checking out theirlatest videos, their topics.
(15:43):
You can go to their channels.
You can sort their channels.
Go to the videos tab and you'llsee three or a couple little
tabs up top which show you theoldest video, the most popular
video and the newest videos.
So if you click on the mostpopular and you go and it shows
you the ones that have gottenthe most views and the most
(16:04):
engagement, my gosh, that'sproven ideas right there for you
.
Like it couldn't get any easier.
And those are topics that areproven to convert and get
engagement.
Okay, so that is a huge way.
Youtube is such a valuableresource and I think a lot of
times people just don't thinkabout it enough.
(16:26):
They overthink it so much thatthey don't realize that the
simple solution is literallyright in front of them.
So make sure that you'rechecking out other influencer
channels.
It's a great way to get contentideas.
And, again, you want to makesure you're checking comment
sections.
That is a great way to getcontent ideas.
(16:46):
Huge Alright.
And, of course, related videos.
When you're watching the videoand you get to the very end and
it has a video on there, that'ssuch a great way for you to get
additional content ideas.
Related videos are huge Alright, alright.
So number seven, and we'regonna get into number seven.
This is one that hardly anybodyever thinks about, but Amazoncom
(17:10):
how many of us buy stuff onAmazon?
Oh, my gosh, it's right aroundhere.
We're right around Christmastime.
I buy all kinds of stuff onAmazon.
Not just that, but allthroughout the year, and we all
buy stuff on Amazon.
But did you know?
All the reviews that they leaveon products are also great ways
.
People leave reviews.
They're great content ideas.
(17:32):
Not only that if you find yourfavorite books on Amazon, amazon
will give you.
What they will do is a lot oftimes give you a preview of a
book.
So what you do is you look atthe preview and it will show you
the table of contents, and thetable of contents of a book is
Right there, a huge amount ofcontent ideas.
(17:53):
You could go to the table ofcontents.
So let's say you have yourfavorite book and you love that
book and you want to talk aboutit, you could go into the table
of contents and, just with thetitles, that should spur ideas
in your head and now you've gota whole bunch of ideas that you
can use to create videos.
Now let's say you go to yourfavorite book and you look in
(18:14):
the table of contents and thereare 12 chapters.
Literally, you could have 12content ideas right there, just
based on the titles.
Now, of course, if you've readthe book, you could go into a
chapter and read a chapterLiterally, grab your highlighter
and you could just highlightpoints in the chapter and though
(18:36):
where those could be videoideas, and you could go off in
all different kinds ofdirections right there.
So Amazon is actually a greatway to get content ideas and not
a lot of people think aboutthat.
All right, so if you reallylike that one, make sure you
leave me a comment and tell me,because I'd love to know that.
Okay, and here we go.
This is the last one and thenwe'll give a little summary here
(18:57):
.
But the last one is your life.
What goes on in your life everysingle day?
Okay, every one of us have astory.
We have things that we gothrough every single day.
We have fun things, we have sadthings.
We have all things that happenin between, and those life
Experiences can also be greatlife lessons that you can share.
(19:21):
So, for instance, just goingthroughout regular life, there
have been situations in my lifegood and bad where I've looked
at that as an opportunity toshare and Really give some great
information on that, where Icould really Share my experience
and then potentially helpsomebody else in that particular
(19:42):
situation.
And but the thing is that whenyou're using the experiences in
your own life, there's a coolthing that it does it not only
shares lessons, but it alsocreates a bond between you and
your prospects, the people whoare viewing your content, and it
creates a bond because they canlook at you and think I can
(20:02):
relate to him or her like I getit, and when that bond is
created.
That's a huge thing.
So some of the best content youcould create are your own life
experiences.
I was just looking this morningat a, a lady.
I used to knew her and herhusband many years ago in the
online marketing world.
I just stumbled across herYouTube channel and I didn't
(20:25):
realize this, but several yearsago they got divorced and but
she had created an entireYouTube channel all about
helping divorced women.
So she took her story, her lifeexperience, and turned it into
a mission to help divorced womenmove beyond the divorce and I
thought, wow, that is a supercool way to not only create
(20:48):
content, but you're also helpingother people go through a
negative experience like that.
So it is a super cool way totake your own life, your own
experiences, and turn them intoincredible pieces of content
that can help people in amassive way.
So, again, it creates therelatability and you have this
(21:08):
huge, diverse mix of contentthat you can include in there.
So it's great to share businessstuff absolutely but you really
want people to connect with youon a personal level too, and the
only way to do that on socialmedia is to let people in a
little bit, give people a littlewindow into your life.
Don't always share just thepositive stuff.
(21:29):
Share the negative too.
Now, I'm not suggesting thatyou go on social media and air
your dirty laundry.
I'm not suggesting that you goon there and air a massively
negative experience and giveevery single detail.
But you could go on and talkabout hey, I went through a
divorce, it wasn't fun, and hereare some of the things I
learned, without getting intoall the details he did this and
(21:51):
she did that, and blah, blah,blah.
You don't want to know.
Stay away from that.
But you can share the impactthat experience had on you,
whether positive or negative,and so it really is a great way
to get out there, help peopleand then also be relatable to
them.
Let's just recap what our eightsneaky ways are to fuel your
(22:12):
social media content.
Number one is keyword tools.
Lots of them out there.
Find some that help you get thedata of what people are
searching for in your markettoday.
Number two is your own content.
Remember, when you startcreating content, you can
repurpose that content over andover again.
It's such a great way to do it.
(22:33):
Number three is other people'scontent.
Such a great way to get ideas.
Take what they're saying andput it into your own words.
You don't have to copy them.
You can take what they havecreated, put your own spin on it
and really go out there andshare great information,
especially if you're gettingyour information from
trustworthy sources.
(22:54):
Number four are questions.
What are the common concernsthat people have?
One of the great ways is justmonitoring interaction on social
media.
Of course, that leads us tosocial media groups, where there
are specific groups on specifictopics that really resonate.
There are groups on there.
I've seen many different groupsover the years, from my
(23:16):
students, from affiliatemarketing to keto recipes to all
in between.
Those specific groups are onthose specific topics.
Go to these groups, find outwhat they're talking about, and
that's a great way to get ideas.
Number six is YouTube, thenever-ending source of content,
ideas, amazon, huge one.
(23:37):
A lot of people have neverthought about Amazon and its
impact on how you can come upwith ideas.
Number eight is just sharingyour own life.
Share your own life with people.
If you have a negativeexperience, share it from a
positive viewpoint.
I'm not saying, go out andshare negative just to be
negative, but share the negativeexperiences.
(23:59):
Then talk about how you'regoing to press beyond it, how
you're going to learn from itand grow.
Also, make sure that you'resharing positive experiences as
well.
Share those positiveexperiences, because that's a
huge one.
Your life, mixed in with thebusiness stuff, is such a huge
thing.
I hope you guys got some valuefrom this.
(24:21):
If you did, make sure youcomment.
Let me know.
I'd love to connect with you.
Head over to my blog atmarkharvardcom.
Check me out there.
Leave a comment, share this,tag somebody if you think
they'll get value from it.
I appreciate you.
Have a great day and we'll seeyou in the next episode.
Bye-bye.
Today in this episode , we are going to talk about how
to never run out of contentideas and how you can fuel your
social media content strategy.
Working with literally hundredsand thousands of students over
the years, one of the thingsthat I have found one of the
reasons that people don't postconsistently is they typically
(00:23):
say I don't know what to talkabout, I don't have topics to
talk about.
I'm not sure, and a lot oftimes what happens is that idea
in their head comes from aperfectionism standpoint.
So a lot of times, people knowwhat to talk about, but they
don't really have kind of the Idon't know what you want to call
(00:44):
it the gusto or the.
They just don't have it in themto go out and start doing it.
It's a procrastination typething I have found in many cases
not always and the truth isthat there are so many things
that you can talk about, and I'mgoing to give you eight sneaky
ways that you can come up withcontent ideas.
Some of these you've probablynever even heard of, but I'll
(01:05):
tell you what they are.
They work and they're greatways to get ideas.
One of the key things when itcomes to creating content is you
have to be in touch with youraudience.
You have to know what it isthat your audience is looking
for.
You need to know what it is,what are the questions they have
, what answers are they lookingfor and, quite frankly, how you
(01:28):
can answer them and solve thoseproblems for them, and content
should be highly focused onreally fixing one problem for
people.
Now, I know I'm giving youeight in this video here, but
each one of these are ways.
This is really, overall, justhandling one topic, and that's
how to come up with contentideas.
So there's many ways you can goabout it, but the truth is
(01:51):
there's plenty of things for youto talk about.
You just have to stopoverthinking it and get out
there and do it.
So let's dive in, let's go intoit.
I've got eight ways for you.
The first one is you can usekeyword tools.
Now, this is not new to some ofyou, but one of the things that
will help you is when people goonline and they go to Google
(02:15):
and they search in a topic thatthey're looking for and they're
looking for information, or theygo to YouTube.
People are typing in keywordsand there is a way for us to get
data on what people aresearching for, and there's a
number of keyword tools outthere.
One of my favorites is calledUber Suggest.
Now there is a free plan whereyou can get a few keywords, but
(02:38):
I have upgraded to the lifetimeplan.
I bought it several years agoand I've been using it and it's
a great way for you to get allkinds of ideas when it comes to
what are people typing in in thesearch engines.
This is a great way to findthose keywords and really get
the ideas of what's on people'sminds, what are they looking for
(02:59):
, what kind of information, sothat you could potentially put
those pieces of content outthere and create the content so
that when they're looking for it, your video shows up.
So this is something that'sbeen around a long time.
There's nothing new to somepeople, but the reality of it is
a lot of people that stilldon't know about it and still
(03:20):
don't do it.
So keyword tools finding whatpeople are searching for is a
big one.
There's other ones out therelike keywords anywhere.
That's been around severalyears.
It's a browser extension thatallows you to get search volume
on what specific keywords peopleare searching for.
So many others out there answerthe public as one of them
(03:41):
Actually, I believe Ubersuggests actually purchased
Answer the Public, but that is agreat one as well which it
gives you like a flywheel whereone topic, but then it gives you
a whole flywheel of alldifferent, like kind of around
that broad topic.
So it's a great tool that willgive you a ton of ideas if
you're looking to come up withcontent.
(04:03):
All right, so let's talk aboutnumber two.
This is a huge one and youmight not think about it, but if
you've already created content,you can actually repurpose
content.
Repurposing content is a hugeway for you to get new content
out there.
One of the things that I'velearned over the years because
I've been doing this onlinemarketing thing for over 15
(04:25):
years now is that I've createdcontent in the past and what's
incredible is that you couldcreate something and a year
later, you could actually almostcreate the exact same piece of
content, or take that piece ofcontent and repurpose it into
another form, and people are notgoing to remember that you put
that out prior to.
(04:46):
The thing is that our mindswill read something.
The way the mind works is we'llread something and we'll
actually forget what it is thatwe read very shortly after.
I think as time passes, youforget more and more of what you
actually read.
So one of the things that we'veheard over years and I've heard
this many times is thatrepetition is the mother of all
(05:08):
learning.
So repurposing and reusingcontent is a huge way to
leverage the work that you'vealready done.
Now, I've been doing this over15 years online marketing.
I've been in the home businessspace over 20 years, but the key
is that you've got content, andit's incredible, over those
(05:29):
years, how many videos and blogposts I've created, and, man,
I've gone back to some that Icreated back in like 2010, 11,
12.
And the concept of it was great.
I revamp it a little bit,change it up even on my blog,
and then maybe do a new videoabout it, and it's like the
content's already done.
So it's pretty incredible thatonce you've been doing this a
(05:54):
while and you build up content,you can reuse that content over
and over again.
Now, the key to being able touse your content over and over
again is that when you create it, you want to keep it in mind.
Is this evergreen style content?
And what evergreen means isthat it could be.
The information is valid todayand it will be valid in 10 years
(06:18):
from now.
So what happens is, a lot oftimes people are creating
content that is not evergreen.
I'll give you an example.
So I created a content, a pieceof content, a video,
specifically a couple of yearsago about two or three years ago
and it was how to create aFacebook page, and the
interesting part was that videoactually got quite a bit of
(06:41):
traction.
But the truth is that video isoutdated.
Now Facebook has changed thewhole signup process and that
video really doesn't mean muchanymore.
Ok, now what you could do ispotentially, if it's ranking
well, you could link to the newvideo.
That's a possibility as well,but that wasn't really evergreen
.
Another one was I did a videoon YouTube and it was called
(07:05):
Facebook Tools for Spying onyour Competitors, and I remember
I did this video and it'sprobably been four or five years
since I did this video and Iput it out there and it got a
lot of traction.
A lot of people liked it, butit was literally irrelevant in
about three months, because theway you find that now is
completely different.
So it doesn't matter.
(07:25):
It's like I created thatcontent.
It's served a purpose, maybefor a short period, but it
wasn't evergreen style.
So when you're creating content,think about how can you make it
evergreen, so that the work youdo today will be valid five,
even 10 years from now.
And if you think like that andyou do that, you get that
(07:46):
compounding effect that, overtime, your content, that you're
going to have a ton of it thatyou can work with.
And over the years, I'veliterally created thousands and
thousands of videos.
I was looking at my Vimeoaccount not too long ago and I
was crazy.
It was crazy how many videosare in there, with all the
courses and training and thingsthat I've done over the years.
So number two is your owncontent, repurposing it.
(08:07):
Now, number three, the numberthree sneaky way to fuel your
social media is other people'scontent.
Yes, other people's content.
So one of the cool ways isevery one of us consume content
every single day, all of us.
We go online, we hop onFacebook, we hop on YouTube and
(08:30):
we're scrolling the feed orwe're searching YouTube and
we're finding content.
But the truth is we're more ofconsumers and not actually
creators, and we want to moveinto a creator mindset.
Now, I'm not against consumingwe need to consume but if you
are only consuming and you arenot creating, then you're out of
(08:51):
balance.
So what happens is when you seea cool piece of content and
that piece of content talksabout something that you think
can really help your audience,then it's a duty of yours to
grab that content and put itinto your own voice.
Put it in your own voice, takethat content, repackage it with
(09:13):
your spin, and that is a greatway as well to come up with
ideas.
Now, one of the things that I doon a regular basis is I
actually have and I'm going toshow you here just real quick I
actually have this on my phone.
It's a video, it's a notepad,it's called video ideas.
So if I'm out and about and Ihave video ideas, I can type it
(09:35):
on there.
Or if I watch someone else'svideo and I think it's a cool
topic, I'll add it to this listso that I have this never ending
list of content ideas that Ican pull from.
There's literally no excuse forme never to not have an idea to
talk about, because if you'redoing the little things and
you're just jotting things down,it's a great way to do so.
(09:57):
The cool thing is, if you'rewatching someone else's video.
One of the things that you cando is let's say, somebody did a
video on the five things towhatever the five ways to fix
your kitchen sink.
Each one of the points thatthey have in their video could
actually be a video all initself.
You could literally create aseries of videos from one video
(10:20):
that you watch.
All you have to do is jot itdown, and the cool thing is
nowadays, with ChadGBT and AI,you could actually take that
video, create a summary of thatvideo using AI and the points
are right there for you, andthen all you have to do is just
AI.
People will do a training onthat at some point and we'll
(10:40):
show you how to do that, butit's really amazing way to get
content ideas.
So that's number three.
So let's dive into number four.
Number four is common concernsor questions that people have in
your market.
So one of the ways that I getcontent ideas is just being on
social media, just interactingwith people.
(11:02):
I get asked a lot of questionsand a lot of times I'll post
something and people will askquestions in that post and those
questions are actually greatvideo ideas.
So one of the things that youcould do is you can pay
attention when you're on socialmedia and people are asking
(11:22):
questions.
Make sure you mark that down.
Get your notepad out if youhave a phone, and jot down that
idea, just those questions alone.
Because here's the thing Ifthose people have questions
about something specific or atopic specifically, more than
likely there are others thathave that idea also.
So you always want to bethinking in how can I serve my
(11:43):
audience better?
And when you're payingattention to those little things
, so many ideas that I've gottenfor videos come from other
people asking questions, justother influencers that I follow,
and I have gotten ideas basedon the questions that their
audience is asking.
You see what I mean.
So there's a huge way for youto get that content all right.
(12:04):
So that's number four.
Number five is man.
Another key is off of numberfour, but social media groups
that is such another great wayto do it, namely Facebook groups
are a great way for you to getcontent, ideas, and when you go
into that group and there'sdiscussions happening on certain
topics, that's another way tomonitor those.
(12:26):
Those all the comments.
I'm in a ton of groups andthere are some that I actually
frequent on a regular basis andI'm a lurker.
I don't always comment onthings, but I do pay attention
to what's going on, especiallyin my space.
So all the major players, allthe major things.
I tend to pay attention to whateverybody's doing, so that I
(12:49):
have my ear to the ground and Iknow exactly what's going on in
the space, and that is one ofthe ways that I'm able to tap
into what's going on with myparticular audience.
Social media groups are a greatway to do that, and look
particularly in those groups.
If there's a piece of contentthat somebody posted maybe the
(13:11):
admin or someone else and youfound that content got really
big engagement in the group,that's a key.
That's a cue for you to hey,maybe I should create something
similar to that, because it'salready proving that there is
engagement on it.
So why not take that idea andput your own spin on it?
(13:32):
Now, very careful, I just wantto warn you do not copy what
other people do, but use it asan idea to use that similar
framework.
You can talk about the exactsame topic.
Just don't copy it word forword.
Put it in your own words, butyou can still come up with the
same conclusion.
So that's number five socialmedia groups a huge one.
(13:55):
And then, of course, whileyou're in those groups, any
direct interaction that you havewith people in there is a great
way for you to find out content, ideas as well.
The biggest thing I'll tell youis just have that notepad on
your phone or somewhere that youcan jot ideas down, because, if
you've ever, I don't rely on mymind.
I just don't.
(14:17):
The busier I get, the more I am.
I rely on a couple things Acalendar, number one, and I rely
on my notepad to write ideas,because we've all been there as
entrepreneurs, we have theseideas million dollar ideas and
we're like, oh, that's good, butwe don't write it down.
Then the next day we're like,dang it, what was that?
I forgot?
We've all been there.
You can't rely on your mind.
(14:38):
You got to put stuff down.
So when you're in groups andyou're doing that, make sure you
write it down, all right?
So I already talked about this,but this is number six.
A huge thing is YouTube, my gosh.
I've already talked about that,but the truth is this is such a
huge one and one of the thingsremember how they all tie
together.
But when you're on YouTube andall of us spend time on YouTube,
(15:01):
we'll all watch videos, and thebest ways to get content ideas
is my gosh the comments.
So many people ask questions inthe comments.
As a matter of fact, a lot oftimes, the creators of the video
will go in and they willinteract with the questions.
People will ask a question,they will go in and answer that
(15:22):
question.
So not only do you have thequestion, but you also have the
answer, and, of course, thisapplies to all social media, but
this is another great one.
So YouTube is huge.
If there are influencers thatyou follow on YouTube, make sure
that you are checking out theirlatest videos, their topics.
(15:43):
You can go to their channels.
You can sort their channels.
Go to the videos tab and you'llsee three or a couple little
tabs up top which show you theoldest video, the most popular
video and the newest videos.
So if you click on the mostpopular and you go and it shows
you the ones that have gottenthe most views and the most
(16:04):
engagement, my gosh, that'sproven ideas right there for you
.
Like it couldn't get any easier.
And those are topics that areproven to convert and get
engagement.
Okay, so that is a huge way.
Youtube is such a valuableresource and I think a lot of
times people just don't thinkabout it enough.
(16:26):
They overthink it so much thatthey don't realize that the
simple solution is literallyright in front of them.
So make sure that you'rechecking out other influencer
channels.
It's a great way to get contentideas.
And, again, you want to makesure you're checking comment
sections.
That is a great way to getcontent ideas.
(16:46):
Huge Alright.
And, of course, related videos.
When you're watching the videoand you get to the very end and
it has a video on there, that'ssuch a great way for you to get
additional content ideas.
Related videos are huge Alright, alright.
So number seven, and we'regonna get into number seven.
This is one that hardly anybodyever thinks about, but Amazoncom
(17:10):
how many of us buy stuff onAmazon?
Oh, my gosh, it's right aroundhere.
We're right around Christmastime.
I buy all kinds of stuff onAmazon.
Not just that, but allthroughout the year, and we all
buy stuff on Amazon.
But did you know?
All the reviews that they leaveon products are also great ways
.
People leave reviews.
They're great content ideas.
(17:32):
Not only that if you find yourfavorite books on Amazon, amazon
will give you.
What they will do is a lot oftimes give you a preview of a
book.
So what you do is you look atthe preview and it will show you
the table of contents, and thetable of contents of a book is
Right there, a huge amount ofcontent ideas.
(17:53):
You could go to the table ofcontents.
So let's say you have yourfavorite book and you love that
book and you want to talk aboutit, you could go into the table
of contents and, just with thetitles, that should spur ideas
in your head and now you've gota whole bunch of ideas that you
can use to create videos.
Now let's say you go to yourfavorite book and you look in
(18:14):
the table of contents and thereare 12 chapters.
Literally, you could have 12content ideas right there, just
based on the titles.
Now, of course, if you've readthe book, you could go into a
chapter and read a chapterLiterally, grab your highlighter
and you could just highlightpoints in the chapter and though
(18:36):
where those could be videoideas, and you could go off in
all different kinds ofdirections right there.
So Amazon is actually a greatway to get content ideas and not
a lot of people think aboutthat.
All right, so if you reallylike that one, make sure you
leave me a comment and tell me,because I'd love to know that.
Okay, and here we go.
This is the last one and thenwe'll give a little summary here
(18:57):
.
But the last one is your life.
What goes on in your life everysingle day?
Okay, every one of us have astory.
We have things that we gothrough every single day.
We have fun things, we have sadthings.
We have all things that happenin between, and those life
Experiences can also be greatlife lessons that you can share.
(19:21):
So, for instance, just goingthroughout regular life, there
have been situations in my lifegood and bad where I've looked
at that as an opportunity toshare and Really give some great
information on that, where Icould really Share my experience
and then potentially helpsomebody else in that particular
(19:42):
situation.
And but the thing is that whenyou're using the experiences in
your own life, there's a coolthing that it does it not only
shares lessons, but it alsocreates a bond between you and
your prospects, the people whoare viewing your content, and it
creates a bond because they canlook at you and think I can
(20:02):
relate to him or her like I getit, and when that bond is
created.
That's a huge thing.
So some of the best content youcould create are your own life
experiences.
I was just looking this morningat a, a lady.
I used to knew her and herhusband many years ago in the
online marketing world.
I just stumbled across herYouTube channel and I didn't
(20:25):
realize this, but several yearsago they got divorced and but
she had created an entireYouTube channel all about
helping divorced women.
So she took her story, her lifeexperience, and turned it into
a mission to help divorced womenmove beyond the divorce and I
thought, wow, that is a supercool way to not only create
(20:48):
content, but you're also helpingother people go through a
negative experience like that.
So it is a super cool way totake your own life, your own
experiences, and turn them intoincredible pieces of content
that can help people in amassive way.
So, again, it creates therelatability and you have this
(21:08):
huge, diverse mix of contentthat you can include in there.
So it's great to share businessstuff absolutely but you really
want people to connect with youon a personal level too, and the
only way to do that on socialmedia is to let people in a
little bit, give people a littlewindow into your life.
Don't always share just thepositive stuff.
(21:29):
Share the negative too.
Now, I'm not suggesting thatyou go on social media and air
your dirty laundry.
I'm not suggesting that you goon there and air a massively
negative experience and giveevery single detail.
But you could go on and talkabout hey, I went through a
divorce, it wasn't fun, and hereare some of the things I
learned, without getting intoall the details he did this and
(21:51):
she did that, and blah, blah,blah.
You don't want to know.
Stay away from that.
But you can share the impactthat experience had on you,
whether positive or negative,and so it really is a great way
to get out there, help peopleand then also be relatable to
them.
Let's just recap what our eightsneaky ways are to fuel your
(22:12):
social media content.
Number one is keyword tools.
Lots of them out there.
Find some that help you get thedata of what people are
searching for in your markettoday.
Number two is your own content.
Remember, when you startcreating content, you can
repurpose that content over andover again.
It's such a great way to do it.
(22:33):
Number three is other people'scontent.
Such a great way to get ideas.
Take what they're saying andput it into your own words.
You don't have to copy them.
You can take what they havecreated, put your own spin on it
and really go out there andshare great information,
especially if you're gettingyour information from
trustworthy sources.
(22:54):
Number four are questions.
What are the common concernsthat people have?
One of the great ways is justmonitoring interaction on social
media.
Of course, that leads us tosocial media groups, where there
are specific groups on specifictopics that really resonate.
There are groups on there.
I've seen many different groupsover the years, from my
(23:16):
students, from affiliatemarketing to keto recipes to all
in between.
Those specific groups are onthose specific topics.
Go to these groups, find outwhat they're talking about, and
that's a great way to get ideas.
Number six is YouTube, thenever-ending source of content,
ideas, amazon, huge one.
(23:37):
A lot of people have neverthought about Amazon and its
impact on how you can come upwith ideas.
Number eight is just sharingyour own life.
Share your own life with people.
If you have a negativeexperience, share it from a
positive viewpoint.
I'm not saying, go out andshare negative just to be
negative, but share the negativeexperiences.
(23:59):
Then talk about how you'regoing to press beyond it, how
you're going to learn from itand grow.
Also, make sure that you'resharing positive experiences as
well.
Share those positiveexperiences, because that's a
huge one.
Your life, mixed in with thebusiness stuff, is such a huge
thing.
I hope you guys got some valuefrom this.
(24:21):
If you did, make sure youcomment.
Let me know.
I'd love to connect with you.
Head over to my blog atmarkharvardcom.
Check me out there.
Leave a comment, share this,tag somebody if you think
they'll get value from it.
I appreciate you.
Have a great day and we'll seeyou in the next episode.
Bye-bye.
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