#58: Why Video Is Your Superpower In an A.I. driven world

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The digital marketing landscape is rapidly shifting beneath our feet as artificial intelligence reshapes content creation. But amidst this technological revolution, a powerful truth emerges: your authentic presence on camera is more valuable than ever before.

As AI-generated content floods our feeds, audiences are developing a heightened appreciation for genuine human connection. They can sense the difference between algorithmically crafted perfection and real human experiences. The marketers who will thrive in this new era won't be those hiding behind AI avatars or polished perfection—they'll be the ones brave enough to hit record, show their authentic selves, and forge meaningful connections through video.

The true power of AI isn't in replacing your presence but in amplifying it. Gone are the days of struggling to generate video topics or ideas—AI handles that brilliantly. But the emotional resonance, the relatability of shared experiences, and the authenticity of your personal journey? That's something no algorithm can replicate. When you share your real stories, successes, and even failures on camera, you create a currency of authenticity that's becoming increasingly precious in our digital world.

Even as technology advances to create remarkably realistic avatars and AI-generated video scenes, these simulations still lack the genuine human connection that builds lasting relationships with your audience. Your vulnerability, your unique perspective, and your willingness to show up authentically on camera have become your greatest competitive advantages. In a world increasingly dominated by artificial intelligence, your humanity isn't just valuable—it's your superpower.

Ready to leverage the authentic power of video in your marketing? Stop hesitating, embrace your genuine self, and start recording today. Your audience is waiting for the real you, not another algorithm. Check out my AI-powered video kickstart guide through the link below to begin your journey toward more authentic, effective video marketing.

Grab my AI Video Kickstart Here: https://markharbert.com/kickstart

Episode Transcript

Speaker 1 (00:00):
All right.
So today we're going to talkabout why video is your
superpower in an AI-driven world.
Look, it is no secret that AIis a big deal today.
I absolutely love it.
I am completely blown away bythe capabilities of what we can
do with AI, and it is only goingto get more and more, more

(00:23):
advanced as we go.
We've been a little bit overtwo years into the whole AI
thing two and a half years,maybe close to three, where AI
really kind of exploded and chatGPT hit the market and boy it
exploded.
Everybody's been using it andwhat's happening is more and
more content is getting churnedout and put into the marketplace

(00:44):
, but it's also a lot of contentthat you can pretty much tell
that it's AI if people don'treally use it the right way.
But today more than ever, videois going to be so important
when it comes to building yourbrand, generating leads and to

(01:04):
get people to know, like andtrust you.
So the AI world, with all thecontent that's being pushed out,
there's one thing that's moreimportant than ever that you
should be doing, and that isgetting on camera.
You need to be hitting therecord button.
You need to get on the camerayourself.
You need to make a connectionwith people, because number one

(01:26):
the number one reason that wewhy video is more important than
ever right now in the AI drivenworld is people crave real.
They want real, not fake.
Now, I don't know if you'veseen it or not, but there is
technology right now which AItechnology and it's only gonna

(01:49):
get bigger and greater that canliterally mimic you.
It's avatar technology, whereyou can create an avatar and you
could basically have thatavatar say and do anything that
you want.
Now I know some big marketersout there that are using it and
I can still tell it's AI driven.
So, while some of theinformation might be okay, I

(02:11):
don't feel the same as when I'mwatching a real video of this
person.
And this is going to get moreand more bigger as technology
comes along, where AI drivenavatars and things like that are
going to be very, verycommonplace.
But I'm telling you right now, Itruly believe that the ones

(02:32):
that are going to succeed inonline marketing, the ones that
are, who are going to be themost out there, who build a
personal brand, are the peoplethat get on camera and show
their real flaws.
That's really going to be asuperpower.
People that are real, peoplethat aren't fake, that are
sharing their stories, theirsuccesses, their failures.

(02:52):
Those are the people that aregoing to succeed online in the
AI driven world.
It's the real ones, not thefake, because people can relate
to you.
You see, when people start tofeel detached from the people
that they follow, in the senseof like they can't relate to who
that person is, you lose people, and that's why I believe

(03:16):
authenticity today is going tobe the greatest currency that
you can build in your businessgoing forward.
It's authenticity.
So, while you are trying to beperfect in every single way,
while you're trying to createall these AI photos of yourself
and put them in your profile andtrying to hide behind AI,

(03:39):
that's not what's going to makeyou succeed.
It's realness.
It's getting out there andmaking connection with real
human beings.
I believe some of the greatestinfluencers out there are the
ones that are really sharingfrom the heart.
Those are the people thatreally connect with the audience
on a specific level, on aspecific topic, and they do it

(04:01):
on the regular.
They do it regularly and theydo it on the regular.
They do it regularly.
So, while you're thinking abouthow can I use AI.
Use AI for the right reasons.
And that leads me to my pointnumber three, which is AI really
should be used where videoamplifies AI.
Ai doesn't replace it.
Does that make sense?

(04:21):
So video amplifies AI, but AIit's not meant to be a
replacement.
It's super important that youuse AI in the right way to plan.
You can use it to script.
The idea of using AI reallyhelps you to scale on a really

(04:42):
big basis.
It allows you scale on a reallybig basis.
It allows you to save yourbrain power and really helps you
to think through what you wantto talk about.
See, I believe just 10 yearsago I'm going to go back 10
years when video I was reallystarted teaching video in a big
way Some of the things that werevery difficult for people to do

(05:03):
were what do I talk about?
What do I think about?
Like, what topics?
People didn't know what to talkabout.
Like today, that excuse is over.
Ai can help you come up withvideo topics on literally
anything in a matter of seconds.
Like you never have to questionwhat you're going to talk about
and that is just a solvedproblem.

(05:25):
Like that excuse never shouldenter your brain, ever again.
But it's not meant to replaceyou, and I believe that those
going forward are going to bethe ones that are willing to put
themselves out there.
It's the ones that are willingto hit record and it's those who
are willing to make that real,vulnerable connection with other

(05:48):
humans that are going tosucceed.
Trust me when I tell you yourvulnerability, your human side,
the side of you, that's superauthentic.
That is your superpower in theage that's driven by AI.
And trust me when I tell youit's only going to get more
advanced.
You know, Google just released Ithink it's Veo 3.

(06:10):
It's incredible what it can dofrom a video standpoint.
It can literally create moviescenes.
But I'm watching it and there'slike no real connection to the
people.
It's just super cool.
You know things.
I'm not saying you can't usethat for purposes, but, man,
trust me when I tell you putyourself out there and make a

(06:32):
real connection with people andguess what?
You're going to have peoplethat will stick with you for a
long, long time.
So what do you think?
Do you think I'm crazy?
Do you think I'm denying it?
Do you think I'm denying theinevitable?
I don't know.
I always believe thatconnecting with other human
beings is the way to buildsomething long-term, because
it's human beings that reallymatter and it's human beings

(06:56):
that ultimately pay for yourproducts and services, and
that's ultimately what we'relooking to do.
Build relationships first andbuild a business second is the
way I've always kind of goneabout it.
Relationships matter to me morethan business, and so what do
you think?
I'd love to know your thoughts.
Put them below and if you havenot grabbed my AI powered video

(07:18):
kickstart, make sure you grabthat.
You wanna check out the link inthe comments or look right
below this video and check itout.
So I appreciate you.
Have a great day.
Get out there, hit record.
Stop playing games, hit therecord button.
That's what you need to do.
Just get on video and shareyour experiences.
That's ultimately what we'retrying to do.
Have a great one.

(07:39):
We'll see you in the next video.