Opportunities in Marketing Technology with Caitlin Riordan - 031

I had such a wonderful time chatting to Caitlin. 

We talked for over an hour but I feel like I only skimmed the surface of her incredible pool of knowledge in Marketing Technology. So, trust me when I say you’re going to need a notebook for this one!

In this episode we cover:

• Caitlin Riordan’s career journey from different sales roles, to General Manager, Data Quality and Targeting at Experian, to Vice President, Client Success and Services APAC at Cheetah Digital
• Caitlin explains marketing technology, and discusses the evolution of MarTech over the last 10 years
• She also outlines the different roles in marketing technology, what experience is required to secure a job  in MarTech, and the transferable skills leading tech organisations look for in marketing technology roles
• Caitlin shares her formula for creating a high performing team
• We discuss the difference between the male and female brain, and how that impacts the leadership style of both genders
• Caitlin shares her advice for women looking to get a job in tech and rise up the corporate ladder
• And so much more!

Episode Resources 

• Caitlin Riordan on LinkedIn
• Cheetah Digital website
• Cheetah Digital on LinkedIn, Twitter, and Facebook
• Book, Invisible Women: Data Bias in a World Designed for Men

 

[Full Disclaimer: Some of these links may be affiliate links, which means we receive compensation, at no extra cost to you, if you purchase through the link.]

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