115: {Interview} Unlocking Video Confidence with Shauna Yurko

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It's 2025 and no matter how much you want to resist it, video marketing is IN. If you want to supercharge the know, like, trust factor with potential clients.... then it's time to start showing up on video. 

In this conversation I sit down with THE videographer and YouTube Queen, Shauna Yurko. She shares her journey from producing infomercials to becoming a video confidence coach for entrepreneurs. She emphasizes the importance of video in building trust and connection with audiences, discusses the energy and authenticity required for effective video content, and provides practical tips for overcoming self-consciousness. Shauna also highlights the benefits of batch creating content, the balance between scripted and authentic content, and the growing importance of video on platforms like LinkedIn. She concludes with advice on building confidence on camera and how to get started with video production.

takeaways

• Video is essential for building trust with your audience.
• Authenticity is key; you can't hide who you are on camera.
• Batch creating content saves time and increases efficiency.
• Confidence on camera is a skill that can be developed.
• Planning your content ahead of time reduces pressure during filming.
• Using a hype sheet can boost your confidence before filming.
• Lighting and equipment choices can significantly impact video quality.
• Engaging with your audience authentically leads to better connections.
• LinkedIn is evolving; video content is becoming increasingly important there.
• Practice makes perfect; the more you create, the better you'll get.

You can connect further with her HERE or find her on YouTube HERE

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ABOUT THE HOST:

Former Executive Recruiter turned LinkedIn Expert & Entrepreneur. I'm here to show you that you can do it too! I help women how to start, grow and scale their personal brand and business on LinkedIn. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my LinkedIn Digital Marketing Agency. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Connect with me on LinkedIn HERE and follow the podcast page HERE

IG @cpennington55

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I'm so happy you are here!! Thanks for listening!!!