All Episodes

June 24, 2025 24 mins

Text me!

In this conversation,  Megan Kachigan and I explore the concept of values-based marketing, emphasizing its importance in today's business landscape. Megan shares her entrepreneurial journey, highlighting the significance of understanding one's values in marketing strategies. We discuss how shared values can build trust and loyalty with clients, the necessity of consistent marketing, and practical ways to implement values-based marketing on social media. The conversation concludes with insights into client success stories and the importance of simplifying marketing efforts.


takeaways

  • Values-based marketing is essential in today's business environment.
  • Trust levels are at an all-time low, making values crucial.
  • Good marketing should not feel icky or gimmicky.
  • Shared values create a natural connection with the audience.
  • Selling should feel like an invitation, not a transaction.
  • Consistency in marketing helps avoid feast and famine cycles.
  • Understanding your values can simplify your marketing strategy.
  • Marketing should resonate with your audience's beliefs.
  • Your unique positioning often stems from your values.
  • Building the know, like, trust factor is vital for sales.

You can connect further with Megan HERE or check out her messaging journal HERE Use code JOURNAL7 to get it for just $7

Support the show

LINKS TO FREEBIES BELOW:

WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

ABOUT THE HOST:

Former Executive Recruiter turned Online Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called The Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Connect with me on

LinkedIn HERE

IG @cpennington55

FB HERE

Follow the podcast page HERE

Buy ChilledVino HERE


Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Law & Order: Criminal Justice System - Season 1 & Season 2

Law & Order: Criminal Justice System - Season 1 & Season 2

Season Two Out Now! Law & Order: Criminal Justice System tells the real stories behind the landmark cases that have shaped how the most dangerous and influential criminals in America are prosecuted. In its second season, the series tackles the threat of terrorism in the United States. From the rise of extremist political groups in the 60s to domestic lone wolves in the modern day, we explore how organizations like the FBI and Joint Terrorism Take Force have evolved to fight back against a multitude of terrorist threats.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.