Building the World's Hardest Working Community with Mark Phillips and Ryan Seager

"Everybody wants to eat, but Few Will Hunt." Why did Joey and Drew choose action over comfort? Why does the world need a community built on hard work? In this episode, Joey and Drew sit down with Mark Phillips and Ryan Seager from the Masters of Resilience podcast to dive into the origin story of Few Will Hunt, the power of faith over fear, and how building a true community starts with purpose, not profit. They share how a simple mindset led to a global movement, the real story behind their first piece of merchandise, how they scaled from a blog to a seven-figure brand, and the importance of authenticity and grit in a world obsessed with shortcuts. From overcoming fear through daily action to raising the next generation with real values, this conversation is packed with raw lessons and earned wisdom. Tune in to learn what it really takes to build a brand rooted in community, stay resilient through failure, and choose faith over fear every single day.

The official podcast of Few Will Hunt, the world’s largest community of hard workers and Made in the USA apparel brand. Family-owned and operated and headquartered in Philadelphia. We’re on a mission to restore the dignity of hard work and help others live The Rules of The Few to strengthen ourselves and strengthen society. No entitlement or excuses are allowed here.

Represent Few Will Hunt and be one of The Few.

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Website | https://www.fewwillhunt.com/
Instagram | @fewwillhunt

Episode Transcript

Speaker 1 (00:00):
Welcome to the Fuel Hunt Show.

Speaker 2 (00:04):
What's going on, Eagles? Welcome to the Fuel Hunt
Show. I'm Joey, and this week wehave something special for you.
Two of our fellow communitymembers, Mark Phillips and Ryan
Seager, invited us onto theirpodcast, The Masters of
Resilience. The episode ended upbeing so great that we wanted to
share it here with you as thisweek's episode of the Fuel Hunt

(00:27):
Show.
We talk about the origins ofFuel Hunt, choosing faith over
fear, and how Drew and I builtFuel Hunt, the community and the
counter movement, with itsmission to restore the dignity
of hard work in ourselves and insociety. I know you're gonna
love it. Check it out.

Speaker 3 (00:47):
Let's talk a little bit about Fuel Hunt, what you
guys stand for, how it started,who the the few are, which I
know we'll get into. I'd love tohear that story as we get
started.

Speaker 2 (00:56):
Yeah. For sure. Yeah. I can give you an idea of the
origin story. Really, what wewere it was born out of feeling
alone and feeling aggravated.
But, you know, Drew and I andreally this we come from, we're
the type of people that we don'tlet things happen to us. We
kinda happen to things. Right?Like True. We'd rather take

(01:18):
action than complain.
So there's how many years apartare we, Drew? Ten?

Speaker 1 (01:23):
Yeah. Roughly.

Speaker 2 (01:24):
Yeah. But so we're ten years apart. We're cousins,
but we're ten years apart. Icrossed a lot of bridges
professionally that Drew isabout to cross in his career. So
we used to spend a lot of timeon our commutes to and from the
office on the phone.
I say a lot of time. It was likea solid year every day, at least

(01:45):
on the way home from the office,we'd be on the phone together.
And we started to notice reallytwo themes in our offices, in
our neighborhoods, and really insociety as a whole. Right? The
first thing was people werebecoming more and more entitled
to what they hadn't earned.
And the second was that if theywere interested in earning, they

(02:06):
were seeking more and moreshortcuts to get there. Right?
Which they're like deathsentences. In in our minds and
in our, you know, our families,like, they are things you don't
do. You know?
You don't expect things that youdidn't earn. And when you do
choose to earn things, you takethe hard way. You do it right.
You know? Because along thatthat hard path, there's a ton of

(02:31):
gifts, like service to others,but also building skills for
self.
So, we saw those two themes, andwe were, like, super frustrated.
And after a year of talkingabout the same thing over and
over again on the phone andseeing the same themes, we said
to ourselves, we're like, we weneed to do something about this.
And, you know, the mantra,everybody wants to eat but fuel

(02:51):
hunt, is something that I saidon the phone one day because it
was in response to Drew. He waslike, look. Like, are we the
only two people that believe inin the power of hard work still?
You know, we're we're surroundedby, you know, the victim
mentality, entitlement, egodriven work. Right? Shortcuts.
Like, are we the only two peopleleft? And I was like, look.

(03:11):
It's like we say in my huntingcabin. Like, everybody wants to
eat, but few will hunt.Everybody wants to win. Few want
to work. You know?
Everybody wants the results. Fewwant the reps. And that's when
Drew was like, wait. Hold on.Back, like, back the truck up.
Like Mhmm. I think you you know,what what did you say? Like, I I
think we need to we we gotta putthat on a shirt or something.
And it was it was the irony init is apparel didn't come till

(03:35):
two years later. But, what wedecided in that moment was that
we were going to, which soundscrazy, and it always does in the
beginning, build the world'slargest community of hard
workers.
And we were gonna put societyback on track. We were gonna
find people that believed in ourcore values and worked as we
did, and we were just gonnabuild an entire community of

(03:57):
them to show the world that, wewere still here and selfishly,
right, so that we didn't feel soalone. So that that's the that's
the origin story. Like I said,that that was 02/2017. For two
years, we just built community.
Literally, we looked for peopleand drew people in that believed

(04:20):
in what we believed in andworked the way we worked. And
then in 02/2019, that's when,our community, which was, I
don't know, that time, maybeten, fifteen thousand people,
they started to ask. They'relike, look. I would wear that on
a shirt, or you should makehats, or, like, where are your
stickers? And then that is whatset really the the company in

(04:44):
motion because our roots arecommunity.

Speaker 3 (04:47):
So how do you get that first ten thousand people
bought into what you guys aredoing?

Speaker 2 (04:52):
Yeah. Great question. Content, kinda like we're we're
talking to her before this.Gotcha.

Speaker 1 (04:59):
It felt like the longest, slowest burn. Like, I
don't know if it's comparable tolike, I mean, in your guys' line
of work, but when you guys startwhen you're starting out in
business, it's like there'salways that hope that you can
hit that first deal and youmight be able to like pay your
bills. You know what I mean?Like, and no one would even talk
like back to what no one talksabout. Like, one talks about the
hard part of starting out inbusiness when you get your logo,

(05:24):
you get your polo shirts made,your business card, and you sit
down at your desk and you'relike, yep.
And then you have to cross theSahara to get your your first
deal. You know what I mean? LikeYeah. That's right. It's and it
just feels like the first onethousand, ten thousand, and now
we're at, like, 200,000 almost,but, like, every incremental

(05:45):
piece of growth felt like ittook the Sahara all over again.

Speaker 2 (05:49):
Yeah.

Speaker 1 (05:49):
Yeah. So we I did credit to Gary Vee who's one of
the originators of of the spaceand the personal development as
we know it. Yep. But he had thisframework, jab, jab, jab, right
hook. And he always talked aboutvalue, value, value, deliver
value, deliver value, we stillto this day do painfully even

(06:10):
when it drives us in the red.
But we were like, let's justcontinue to provide our
community value and it'll allwork out for us one day. So we
were just jabbing, jabbing,jabbing, jabbing. No right
hooks. And we're like, we hadthese awesome shirts which are
like, they just said everybodywants to leave a few hundred on
them with a not great design orwhatever. We we thought we

(06:34):
thought people would be so movedby the mantra, they would wanna
buy them no matter how it wasdesigned.
Right? But, like, now we knowthere's an actual there actually
has to be graphic design doneand illustration to get people
to want to wear it. But we'relike, why are why are people not
buying our shirts? Like, thesethings should be even like
hotcakes, why do we not have alike, why are people not

(06:58):
actually purchasing this stuff?And we realized eventually at
some point along that journeythat we actually had to ask
people to buy this stuff.
It's like That's a miracle.Yeah. Like, in your line of
work. Right? Imagine neverasking someone if they wanted to
buy insurance.

Speaker 3 (07:11):
Right. Yeah. Right. So if

Speaker 4 (07:14):
What was the what was the right hook, Drew? I'm
waiting on I thought that wasgonna come to some punchline.
What was

Speaker 1 (07:18):
the first right

Speaker 4 (07:19):
hook for you guys?

Speaker 1 (07:19):
So we're like, alright. We're not having any
sales. Me and Joey, the one daywe we we famously talk about is
he said, we have to decide. Dowe have a blogger business?
Like, we gonna actually get outof our full time jobs and figure
out how to do this full time orwhatnot?
We had no idea how to run ads,but we we saw Instagram had this
boost post feature. And we hit,we had this banner picture that

(07:44):
someone someone bought a bannerthat we has just gone on our
site, like not by our direction,they bought one of our banner.
We had like a t shirt, a hat,and a banner on there. Mhmm. The
guy posted the picture of thebanner, we saved it, reposted
it, and then hit boost post, runad, and orders just started
filing in for this banner.
It had no no call to action, nolike buy bits. It just had like,

(08:07):
we are the few and had a banner.And we call it like the faucet.
And it was like, yo, should weshould we put $50 to this ad
again and see if we get moresales? I'm like, yeah.
Fuck it. Let's do it.

Speaker 3 (08:17):
Like Amazing.

Speaker 1 (08:18):
$50 at the time felt like thousands.

Speaker 2 (08:21):
Yeah.

Speaker 1 (08:22):
Like, we were like, should we do it? We're like,
yeah. Let's fucking like, let'srun the risk. And then people
were like, started buying thisstuff. So that's how we stumbled
into paid ads, which now we knowYeah.
Is is one of the keys to scalingan ecommerce.

Speaker 2 (08:37):
But Yeah.

Speaker 3 (08:37):
For sure. So once you get that momentum yeah. I think
momentum is such a such apowerful thing. So when you have
momentum there, how do you whatwould you find successful in
keeping that going?

Speaker 2 (08:48):
The so the yeah. I mean, the crazy thing is, like,
you know, you're talking aboutmaybe sales momentum or commerce
momentum. We had a ton ofgoodwill and community momentum
before that. Right? 02/2017 to02/2019, we're writing a blog,
long form content.
We're talking about, you know,what it means to work hard, how
difficult it can really be, howdark it can really be, but

(09:10):
there's always light. You know,giving people hope and also
giving people mental frameworksto help them work hard each day.
Right? Talking about reframing,you know, things like that.
Right?
So we had a lot of momentumleading up to it. Once we found
the faucet and, you know, wewere able to turn that on and

(09:30):
off, Then something happened.The world went bonkers. That was
2020. Right?
So now we're like, okay.Everyone is shrinking. Everybody
is looking for safety. There's alot of uncertainty. You know,
what do we do now?
And Drew and I were like, well,you know, f it. We're just gonna
mash on the gas. So we ended uphiring a consultant to help us

(09:53):
with ads. Because at that time,we really didn't know what we
didn't know. We were justboosting posts.
And if yous are familiar withads, it's way more than that.
Right? So we hired a consultantand made that investment in 2020
to keep the momentum going. Soall that momentum we we build
and the cash we built from thefaucet that was coming in, we

(10:13):
immediately turned and investedin a a consultant to help us
scale. And then that is whattook us to 7 figures.
Quote, unquote, I just spoke atBK Live, and and everybody got a
kick out of it when I did theair quotes on stage, and I said
over quote, unquote, overnight,we scaled to 7 figures because,

(10:35):
you know, we were able to makethat investment in in paid ads
to keep that going. Yeah.

Speaker 4 (10:42):
Joey, as you were talking about the origin story,
I I thought something you saidwas really interesting, which is
you attributed your and Drew'sfamily of origin to this
mentality of hard work. And I'mreally fascinated by the idea of
like, why are some people wiredthe way that they are? And why
do some people come into theworld kind of expecting the

(11:03):
world to make it work for them?So is there something about your
family of origin that reallygave you and Drew this mental
fortitude to build somethinglike this with this mentality?

Speaker 2 (11:14):
I I believe so. I think that, you know, most of
the best lessons in life arecaught not taught. And there was
we're from blue collar families.So, like, all eyewitness like, I
tell this story often. Myparents never sat me down at the
dinner table.
Actually, our dinners weresilent because everybody was so

(11:36):
exhausted. Right? They never satme down at the dinner table and
said, hey. This is what hardwork is, and that's why you
should do it. They led byexample.
I saw my mom work two jobs. Isaw my dad work two jobs,
sometimes three. So growing up,I'm like, well, this is what I
do. You know? This is who I am.
You know? And I saw them take usfrom, you know, bad

(11:57):
neighborhoods to betterneighborhoods. Like, it was just
through observation that Ipicked it up. And then later on
in life, you know, as I gotolder, you know, then then they
kinda sat me down and were like,hey. Look.
These are the things we did whenyou were younger that you didn't
see, like, the hard work. Youknow? So for me, that plays a

(12:18):
big part in it. I guess that'smy generation. I'm, I don't even
know how old I am.
42? Remember me? 43? I thinkthat, you know, now with the the
younger generations, you know,entitlement plays a big part.
There was a a decade or so oftime where society was really
praising what was basicallyrequired, showing up to work,

(12:43):
you know, doing the work put infront of you.
And there was a lot of praisegiven for that, I think, because
we were just trying to correctsome societal things, and we
maybe didn't realize what wasgonna happen, but it created a
wave of entitlement. And, youknow, that is it's starting to
seep into homes and everything,and that's one of the reasons
why we're here. You know? Mhmm.

Speaker 3 (13:04):
I know you guys have put out a plethora of content,
which, you know, I've I knowI've been the benefactor of over
the years, and and so I canappreciate that. So just a
couple themes that that come tomind for me, one of which is is
action kills fear, and inactionfeeds it. Mhmm.

Speaker 1 (13:21):
I'd love

Speaker 3 (13:21):
to talk about that a little bit too because I think
sometimes we get in we get stuckin this groove of, you know,
paralysis by analysis orwhatever, your delay or or
procrastination, call itwhatever you want. But what role
has that played for you guys?

Speaker 2 (13:36):
Yeah. In building Fuel Hunt?

Speaker 3 (13:38):
Yeah. In building Fuel Hunt and in getting things
you know, continuing thatmomentum.

Speaker 2 (13:42):
In the in the early years, we're still young. Right?
We're seven years old, you know,as a as a, as a community, as a
company. But in the early years,Drew and I did something that if
I could toot our horn for asecond, was was really
beneficial to us, and that wasevery day when we were on the
phone because we were workingfull time jobs while we were

(14:04):
building Fuel Hunt Up until apoint. Right?
So every day when we were on thephone, we agreed, that we were
each going to take one actionthat evening to further the
community or the company. Right?So there was a ton of
uncertainty. It was during, youknow, COVID. Could we even do
this?
We've never run ecom companiesbefore. You know what I mean?

(14:26):
Like but we decided that everynight we were going to take at
least one action, and we'regonna hold each other
accountable on that to tobasically keep the ball moving
down the field. You know? SoDrew used to call it staying in
motion.
Like, we're in motion. Let'sstay in motion. Stay in motion.
Hard to stop when you're inmotion. So we really didn't let

(14:47):
inaction seep in.
And even to this day, like Imean, you just know. I mean, it
it's not all lollipops andrainbows running a an
organization, a company. But onething that you can never do is
free. Like, the moment youfreeze, the fear takes over. So
you have to keep moving.
You have to keep moving and keeptaking action. Drew, you have

(15:11):
any thoughts on that?

Speaker 1 (15:12):
Just to add on that too, because, like, in life and
in business, like, there'salways gonna be hard situations.
Right? Like, there's there'sconversations you don't wanna
have. You you don't know ifyou're gonna make payroll, your
bank account's getting low, andyou you start to stop checking
it. You know what I mean?
Like, and and to avoid the pain.But if you instead of avoiding

(15:37):
it, like, that's not gonna makethe problem go away. You know
what I mean? Like Mhmm. Takingtaking action to solve the
problems is what actually makesthem go away.
So I've grown accustomed to justrather than avoiding the hard
conversations or the hard tasks,I actually, like, like to tackle
them first.

Speaker 3 (15:55):
We

Speaker 2 (15:56):
we talk a lot, and you see a lot of themes on on in
on social media about, you know,barriers. Right? Like, you know,
whether it's anxiety or it'sfear or it's I think when you
boil it all down, it'savoidance. Like, that is really
the root of all of the ills.Like, you know, we we avoid, you

(16:19):
know, getting up early to facethe day, hitting a snooze
button.
We avoid, you know, maybe somepast wounds we have, you know,
from childhood with drugs oralcohol. Right? We we avoid
difficult conversations orstress with, you know, hiding.
You know what I mean? Like, it'sall boils back to avoidance.
So, like, that's the way I lookat it at least. Like, if there's

(16:42):
something I'm avoiding, I needto take act action immediately.
Mhmm. Because action is the onlything that will kill all of the
bad shit comes from avoidance.Even if it's imperfect action,
even if it's just like if you'refamiliar with, like, Brian Tracy
and eat the frog or whatever.
You know? Like Mhmm. You know,if there's two frogs, like, you

(17:02):
know, even if you just take abite out of one, like, you just
gotta you gotta you gotta dosomething. Yep. You know?
You you just must.

Speaker 4 (17:09):
Does the fear go away?

Speaker 1 (17:15):
That that's a very interesting topic that came up
on the converse on the podcastwith one of our friends, Pat
Brady, a couple weeks ago.

Speaker 2 (17:23):
Mhmm.

Speaker 1 (17:24):
I said he talked about faith and having faith and
how he's he has this aura abouthim because he just knows that
his person, whether it's God orwhoever you believe in, right,
like he's got him, like he's gothim taken care of. Because I was
like, you speak so confidentthat everything's gonna work
out. And I said, I or my wifethe other day, we were talking,

(17:45):
and was like, you just thinkeverything's always gonna work
out for us. She's like, yeah,like, it is. And I was like, I
wake up every day or don't losesleep because I'm worried that
the world's gonna get pulled outfrom under or the rugs get
pulled out from under us.
Like, that's why I work so hardbecause I don't wanna and I
don't Mhmm. Want everything tobe taken away from us. So for me
personally, I don't know, and Italk to other entrepreneurs that

(18:05):
feel the same. Right? Like Idon't know how you guys feel,
but I work like someone istrying to take it from me twenty
four seven because I believethat they are.
Right? Whereas I feel like Icould shift that mentality for
me personally because we'renever perfect. Right? Like Mhmm.
Even us being the few honk guys,we do have flaws and we have

(18:28):
things we're working on everyday and that's why we post those
things every day because we knowthat there are thoughts,
feelings, and emotions thatwe've reflected on and put out
into the world to help ourcommunity grow and get better,
as we're actively looking togrow and get better.
So I think one thing I could dopersonally is to have more faith
in myself and in the work,rather than working, like you

(18:50):
said, Mark, about like in fear.So for me personally, the fear
has not gone away yet, but Iwould like to say through faith
in my actions and my work thatit will.

Speaker 2 (19:00):
Yeah. I agree. I don't I don't think the fear
ever I don't think the fear evergoes away. I mean, at least for
me personally, it's it's nevergone away. It's what it is is
it's grip.
So it's it's grip is not astight on me as it once was, but
it's there. So, like, before, Iwould feel like, you know, the

(19:22):
fear kinda, like, had me by theneck. Now it's the hand on my
shoulder. Like, I know it'sthere, and it's still in contact
with me. But on a daily basis,I'm I'm choosing faith over
fear.
You know? And that's one of theit's one of the the the reasons
and the meanings behind thatline that we released. Faith,

(19:43):
you know, can mean differentthings to different people. But,
you know, at the end of the day,you have to set aside your ego
and say, hey. Look.
Like, I'm doing everything in mycontrol, but I cannot control
everything, and we all didn'tjust appear here. There's

(20:06):
probably a higher power at playthat has a plan. So I'm gonna
make my best laid plan. I'mgonna work hard. I'm gonna work
hard as shit on my plan.
I'm gonna control what I can,but at the same time, I'm gonna
have faith that that work isgoing to translate into a
greater plan and take it go. Youknow?

Speaker 3 (20:30):
I think the experience aspect too. You know,
when you look back, I think thethe just the the component the
role time plays in that too.It's like, okay. The longer I do
this, the more I've the morethings I've faced. Yeah.
The fear to your point, Joe,that the fear doesn't go away,
but I'm like, I've I've facedobstacles before, and I've
figured out a way over them,around them, under them,

(20:51):
somehow, some way. And so I knowas you become a more resourceful
human, inevitably, you find away to figure it out.

Speaker 2 (20:57):
For sure. I have a funny saying that when we're
going through some hard shithere, sometimes I get chuckled,
sometimes I don't, but I say, wehave a 100% survival rate as
we're we're above ground. Like,we got a % survival rate. We're
gonna make this we're gonna makethis happen.

Speaker 4 (21:13):
That's good. Joe, man, guys, thank you for sharing
too. Just to go back to thatconversation of fear, Ryan and I
talk about it often, and weapproach it from that faith
perspective. Faith has been abig part of our journeys. And I
building a business has been oneof the most faith testing
experiences of my life.
No Yes. Nothing short of that.It's probably marriage and faith

(21:36):
are probably the two or excuseme, and business are probably
the two things that have testedthe I love that faith over fear
comment, Joey.

Speaker 2 (21:41):
Yeah.

Speaker 4 (21:42):
And I have a quote. There's a guy named Erwin
McManus who's actually a pastorof a church out in LA called
Mosaic. And he says, if you'reafraid of heights, you'll stay
low. If you're afraid of people,you stay alone. If you're afraid
of the dark, you stay in thelight.
Your fear establishes theboundaries of your freedom.

Speaker 1 (21:57):
I love that.

Speaker 4 (21:57):
And it's like, it's all right there. And that
analogy of you feel that fear.Even as a person of faith, I
don't think we're called to nothave fear. I think fear is going
to come and it's an emotion wewill feel and we would need to
process it. I think Yep.
Stifling it or pushing it downis a real recipe for disaster as
well. Like, honor it. Honor thatemotion.

Speaker 2 (22:19):
Yeah. Oh, for sure.

Speaker 4 (22:20):
I and then move forward.

Speaker 2 (22:22):
Like, stifling it and pushing it away is also you
know, my my faithentrepreneurship has tested my
faith, and my faith has grownover the years because of it,
and I'm grateful for that. Whenyou stifle fear or when you push
it away or you you act like it'snot there, you're actually
you're actually refusing totrust in your higher power.

(22:44):
You're you're refusing to acceptthe gift, you know what I mean,
of of support that your higherpower wants to give you. You
know? And, like, I I just and II did that for years.
You know what I mean? I did thatfor years. And then Drew will
tell you, like, you know, thepast twelve to eighteen months
have been transformative for mewith with my faith. Mhmm. And I

(23:08):
dude, I grew up I I worked in achurch.
I was a saccristian, you know,altar boy. Like, I was, like, in
it. Then Yeah. Kinda lost my waya little bit. And in the past
twelve to eighteen months, like,I'm back, maybe.

Speaker 4 (23:20):
That's cool. Man.

Speaker 2 (23:21):
Love that. Think that, you know, entrepreneurship
has has played a big part inthat.

Speaker 4 (23:26):
Yeah. To open

Speaker 2 (23:27):
open my eyes again.

Speaker 4 (23:28):
You know? Well, there is a there is a fundamental
disconnect between religion andexperiential faith. Yeah. Those
are two very, very

Speaker 2 (23:35):
different things.

Speaker 3 (23:36):
And I think

Speaker 4 (23:37):
a lot and religion has, you know, it it has a place
in our society, but a lot ofpeople have had frustrations
with it, and I think rightfullyso. But Yeah. I hate Joey, I I
resonate so deeply, man. It'sbeen it it is so it is a gift
when the work you get to do andthat you love also test the
things that kind of motivate youas well.

Speaker 2 (23:53):
So it's super cool.

Speaker 3 (23:53):
For sure.

Speaker 2 (23:54):
I

Speaker 1 (23:54):
had this It's just been so it's it's been so easy
that he's had time to sit andreflect on his face.

Speaker 4 (24:00):
Right. Just doing a lot of reading, a lot of
meditation and prayer. Yeah.Exactly.

Speaker 3 (24:05):
Only solitude. It's

Speaker 1 (24:06):
how Yeah. It's exactly. Exactly.

Speaker 2 (24:09):
I was I was so I'll be I was so pumped to see the
reception of our faith overfear, our faith not fear line
when we put it out. I held on toit for a little while, to be
honest. Mhmm. I wasn't sure howit would be received. But when
we put it out there, literally,it touched so many people.
And, you know, the put the devilin the dirt and remember this is

(24:32):
what you prayed for. It justresonated with such a large part
of our community. I was like,yeah, man. Let's go. So you'll
you'll see more of that, from usmoving forward.

Speaker 4 (24:43):
Powerful.

Speaker 3 (24:44):
Yeah. So good. Let's talk a little bit about
community too, because I knowthe few is is a big emphasis on
community and finding that forwhat you know, whatever that may
be for for a given people. Buthow has that been for you guys
in terms of it being a pillar inwhat you're how you built your
business?

Speaker 2 (25:05):
I mean, that's that's what we are. I mean, even when I
started the show, when you know?I always say we're community
first. We all we we that's howwe started, and that's how we
always will be. We did thingsdifferently.
Right? Like, I think nowadays,especially in the world of e com
and especially with some of thegenerational things we're

(25:26):
dealing with, a lot of peoplestart businesses, and they they
say, you know, I wanna make ashitload of money. There's
nothing wrong with that. But Igotta sell something to do that.
So what am I gonna sell?
And then they say, okay. Thisthing I'm gonna sell, who's
gonna buy my my shit? You know?Who are they? And then they find

(25:47):
the people.
And then somewhere down theroad, they staple on, like, a
purpose. And they say, oh, andby the way, this is why, like,
this is why I'm doing this. Youknow? And I you know, I'm not
trying to generalize. It's noteverybody, but I see it a lot
specifically in the ecomm space.
We did it the other way around.Like, we knew why we were here.

(26:07):
We're like, we're gonna buildthe world's largest community of
hard workers. We're gonna putsociety back on track. We're
gonna restore the dignity ofhard work.
You know what I mean? We'regonna rally a community around
our three pillars, freedom, hardwork, service to others, those
three things. So we knew ourpurpose. Right? And then we
found our people.
Right? And that's the community.And then later came the product

(26:29):
and, you know, the the profit.So community is is our core.
It's it's our heart.
It's who we are, who we alwayswill be. And that makes us
different. That's ourdifferentiator.

Speaker 3 (26:41):
Yeah. Yeah. So if if if someone's listening to this
not not sure they they strivefor that, but not not sure how
to start. What would you say?

Speaker 2 (26:52):
So we, you know, in reflection over the years, we
have, you know, five things thatwe do and we do really well, and
that's what helped us build thecommunity that we have. So, you
know, I always say first, numberone, numero uno, is make sure
that you're doing this for theright reasons, and the right

(27:14):
reason is service to others. Youknow? Your purpose has to be
rooted in serving many. Itsounds like you guys probably
and I'm I'm not a theologian byany means.
I'm an amateur when it comes tothe bible, but it seems like you
guys may be familiar with it.You look that up you look up in

(27:34):
the bible how to get everythingyou want, how to be great, and
they say it says, find a way toserve many. Yeah. Right? So
numero uno, I would say, surethat you have a why that serves
many, truly.
And then after that, then youcan kinda get into, like, the
five c's that that we do, whichis confront, converse,

(27:58):
challenge, cheer, and thenconvert. You know, they're the
they're the five c's. Soconfront meaning, like, you
gotta stand for something.Right? So what is it what is the
the dragon that you're going toconfront and rally people
around?
Right? First, you're gonna talkabout it every single day, what
it means to stand for x, y, orz. Right? Then you're gonna

(28:21):
challenge your people. You know,we do the 30 for 30 challenge in
our community.
You know? And then, you know, wealso have, like, a one for one
challenge, all sorts of stuff.You're gonna challenge your
people. Then you're gonna cheerthem, you know, when they
participate. You're gonna cheertheir wins.
You're gonna cheer their lossesbecause they're on the path. And
then and only then if you havesomething for them where they

(28:41):
can exchange their hard earneddollars, then you can talk about
convert or conversion. You know?That's that's kind of how we've
how we've run. You know?
And we didn't know what we weredoing in the beginning, but
after a few, you know,reflection now over the years,
that's been the pattern. So

Speaker 3 (28:59):
what is that conversion, that last c? What is
that Yeah. That's great. On thata little bit.

Speaker 2 (29:04):
So that's that's the physical product or service that
you would have, you know, thatyour community can exchange
their hard earned dollars for.Because, look, like, you know,
communities, if we are notprofitable, we are not here.
Like, we don't exist. You know?So we came to that realization
early on that if we want this tohave the impact that we want it

(29:29):
to have, we need income.
You know?

Speaker 1 (29:33):
That is

Speaker 2 (29:34):
Yeah, Drew. Go ahead.

Speaker 1 (29:35):
The one thing I was gonna mention is that a lot of
people have community nowadays.It seems that every brand or
company is surrounding theirmission or their message with
with community, and I thinkauthenticity is lacked in, our
space and a lot of spaces aswell. But that being said, there
is a necessity for planning. Westarted out to, we set out to

(30:00):
create the largest community ofhard workers when we should've
also had a plan how to executethat profitably. Because if you
don't, like Joey said, if youdon't have a profitable
business, you don't have acommunity.
Yep. Like, no, you can't surviveoff of vibes, vibrations. You
know what I mean? So

Speaker 4 (30:19):
Drew, what does authenticity mean to you?

Speaker 1 (30:22):
That's a really good question, but in my opinion. So
Instagram nowadays specificallyis filled with a highlight reel.
Right? It's a lot of people'sbest versions of themselves on
their best days. And it can havea lot of people feeling like
they're not good enough or Mhmm.

(30:42):
Don't fit in. And that is alsoapplicable to brands and
companies and their message.Whereas we are giving you the
real hard facts and truths thatother brands may be watering
down their messages or sayingthey have a community when

(31:02):
actually they just wanna sellyou their product. So I think
there's a fine line and it's upto us to decipher what's true,
real, and authentic and what'snot. And also not getting, and
this is something we work ontoo, but not getting down on
yourself when you feel likeyou're not good enough because
we see other brand, we've seenother brands that have come up

(31:25):
in their community, their and itlooks like they're doing great
on the outside, but we'vesurpassed them and lasted
longer.
Like you said, Ryan, likestaying in the game longer. You
know I mean? There's a %survival rate, but because we
all we've seen is their metricsand their numbers and what they
post on Instagram where whatmight actually not be the truth,

(31:49):
whereas that applies to ourpersonal brand as well.

Speaker 2 (31:52):
Yeah. Yeah. The the authenticity is you know, I I
made a comment about you know,when I talked about cheering,
cheering wins and losses. And II think that that's that's at
the root of authenticity for ahuman being able to build the
best version of you with theintention of giving it away to

(32:15):
the world. But along that route,it's going both your wins and
your losses.
You know? None. There ain't nowins. There's there's no wins
without the losses. You know?
No w's without l's. Like, thel's are required. So, like, we
are how how how egotistical arewe at times to think that, like,

(32:36):
we can just show everybody winsand not show them what it really
took to get there. You know whatI mean? Like, how in egotistical
is that?
You know what I mean? And, like,we all do it. I do it. We all do
it. But, like, when you reallystep back from it, it's like,
man, like, really thought youcould be successful in whatever
adventure it is without, like,the pain, without the failure,

(32:59):
without the loss?
Right. Like, how egotistical isthat? You know?

Speaker 1 (33:03):
Crazy. No one no one regardless of what it says on
Instagram or TikTok or whatever,no one is winning all the time.
Mm-mm. Right? But it seems thatway.
I'm like, damn. Do I suck? Like

Speaker 3 (33:14):
Am I just a really bad you know, the singer, what's
the deal here?

Speaker 1 (33:16):
Yeah. Am I bad at everything? Like, why are all
these people crushing lifetwenty four seven?

Speaker 3 (33:22):
Yeah. Yeah. There was a quote there was a quote on I
think it was James Clear'sThursday newsletter, and and I
texted it to Mark because I'mlike, you know, you're trying
like, what are we you know,making sure we're clear on what
we're about here at at Mastersof Resilience and same thing
with you guys. I think there'slot of parallels to this quote,
but he said one of the thingsthat he said was stories of

(33:42):
failure resonate more thanstories of success. Few people
reach the top, but everyone hasfailed, including those who
eventually succeed.
If you're teaching people tosucceed in a given field or
talking about your own success,start with how you failed. I was
like, honestly, it's like themost relatable thing for people
because you do through to yourpoint, you you get this this

(34:04):
these Instagram reels of, youknow, the best fifteen seconds
of my life in the last day orwhatever it is, and it's like,
that's not a reality. That's nota reality. So I think when we
speak into the failures and thehard, like those are the things
that I think people are craving.

Speaker 2 (34:19):
Mhmm. For sure.

Speaker 1 (34:20):
To that to that point, that's we actually had a
a friend of mine, Aaron Hind,the CEO of Life Aid on our
podcast a few weeks ago. And hetold us, which I didn't, I've
known him for a while and hetold the story of his come up
story, he actually bought abunch of houses in the, before
the real estate market crashedand had to file bankruptcy. This

(34:43):
guy's the CEO of a multi milliondollar company, doing great now,
but actually had to Mhmm. Filebankruptcy at one point in his
life. And the fact that hebounced back from that just
shows you that we're not alllike, on the outside, he was a
thriving chiropractor with agreat business, but ended up not

(35:06):
being the case, but he didn'tlet that hold him back from what
he became in the future.

Speaker 2 (35:11):
Yeah. There's our maybe you guys can guess, but
our number one mantra in ourcommunity and also happens to be
our number one best selling teain the in the world, really. You
guys wanna take a guess or youwant me to spoil the surprise
for you?

Speaker 3 (35:31):
Comfort is a slow death, I'm guessing.

Speaker 2 (35:32):
That that is correct. Comfort is a slow death. Nice.
Pain. Prefer pain.
That's right. Why do you thinkthat is? It's because pain is an
adhesive.

Speaker 4 (35:43):
What do you mean adhesive, Joey?

Speaker 2 (35:47):
So not only does it make you whole, but it brings
people together. You know? It'syou have a really hard day at
the office. I know a lot ofpeople that wanna just go and,
you know, bang and clang at thegym. You know?
Put themselves under somepressure. You know? Do something
hard. It's it's it can closeyour wounds, and it's also very

(36:12):
relatable. So that people thathave gone through pain and have
pain in their past that areworking to turn it, to translate
it, to transmute it into powerin the present and the future,
those people coming together incommunity, right, accelerates
everybody's

Speaker 3 (36:29):
progress.

Speaker 2 (36:29):
So so it's an adhesive. It it not only can
heal your own wounds, but it canbring you together with others
and actually accelerate yourprogress. You know? We still
have people that will clown thatmantra. Like, if we run, you
know, just paid traffic and anew audience or something, we'll

(36:51):
have some commenters like, oh,prefer pain.
Like, I enjoy my couch. Like,you know, things like that.

Speaker 1 (36:57):
Or you didn't, like, sell that to my herniated discs.
Yeah.

Speaker 2 (37:01):
Yeah. Alright, dude. And, like, I

Speaker 3 (37:03):
think we're missing it here. Yeah.

Speaker 1 (37:04):
I don't wanna go too far on the the biohacking health
train, but, like, maybe if youdid a little more extra research
and got uncomfortable, you couldknow there's ways to alleviate
that back pain. Yeah.

Speaker 3 (37:14):
You could go down a hole. We could do all our guess
on that.

Speaker 1 (37:17):
I be that guy, though.

Speaker 2 (37:19):
My Pain pain is literally the greatest teacher,
and I feel like if you haveexperienced that in your life,
you understand immediately whenyou see that mantra. When you
see that role of you, when yousee that tea, you get it. Mhmm.
You're like, wait a second.They're my people.
Yeah. Good, man. I get it. Yeah.You know?

Speaker 4 (37:37):
Yeah. C. S. Lewis has a quote on pain, going back to
the the god discussion. He says,god whispers to us in our
pleasures.
He speaks in our conscience, butshouts in our pain.

Speaker 2 (37:47):
Yeah.

Speaker 4 (37:47):
It is his megaphone to rouse a deaf world.

Speaker 2 (37:51):
Yep. Yeah. I love I love I love that quote. Yeah. I
love that quote.
A lot of power What is it?Entrepreneurship, jujitsu, all
sorts

Speaker 1 (37:57):
of stuff.

Speaker 4 (37:57):
It's out of control. Hey. What does that mean for us
as fathers? And and what we dowith our kids?

Speaker 2 (38:03):
Yeah. Comfort, slow death, and pain, and all that
good stuff.

Speaker 4 (38:08):
All that good stuff.

Speaker 2 (38:09):
Yeah. Yeah, man. I mean, yeah, we could even we
could even make a lot of ties toto parenthood too. Right? I mean
Yeah.
That is, you know, in in manyways, it's complete self
sacrifice, I think. You know?It's you make a decision that
you are going to sacrificeeverything and give the best of

(38:31):
everything you have to growanother little human. And Yeah.
You know, there's material, youknow, implications to that that
can sometimes be painful ifyou've ever paid a day care
bill.
But I think on the we've hadmultiple. You guys probably have
had multiple day care at thesame time. But then, you know,

(38:52):
there's also on on the flip sideof it, you know, uncomfortable
things that you need to do on adaily basis to make sure you're
raising them right. You know?Emotional regulation.
You know what I mean? Beingbeing the example and leading by
example, not using too manywords. You know? Like, there's a
lot of uncomfortable things thatneed to be done on a on a daily

(39:15):
basis to to make sure thatyou're equipping your children
for to do the hard work in asoft world, we'll say. Mhmm.

Speaker 1 (39:23):
I really think it's only applicable for the few or
guys like us that are workinghard to actually be good
parents. Like, is it reallypainful for people that don't
really try because

Speaker 3 (39:37):
Mhmm.

Speaker 1 (39:37):
I I again, now being so I'm I'm involved in youth
sports, but you just see thebehavior of some of these kids.
Right? And I'm just like, backto what Joey was saying about
being from blue collar families,just knowing what's tolerated.
Mhmm. And you see the way someof these kids act on the ball
field.

Speaker 2 (39:54):
Mhmm.

Speaker 1 (39:54):
And I'm like, my mom would have came on that baseball
field and literally grabbed meby the ear and if she saw me
acting like this.

Speaker 4 (40:04):
That's so good.

Speaker 1 (40:05):
I think it it really become, like Joey said, painful
to draw the parallel there ifyou're really actually trying to
be a good father or leader foryour family. Right? Because a
lot of people choose comfort.They just have kids for
themselves rather than to buildother great humans.

Speaker 2 (40:27):
Yeah. It's it's easy, man. Like, you you have a hard
day, like, it's it's reallycomfortable to come home and
just sit on the couch and, like,let your child, like, fend for
themselves with their homework.And, like, what do they send in
mediocre homework? Like, learnmediocre lessons?
Like, see a bunch of average assbehavior every day. Nah. Like, I
can't wait. Like, if I'm sick,I'm still they're gonna see me

(40:49):
getting up, going you know whatI mean? Coming to HQ.
They're gonna see me training.They're gonna come with me to
jujitsu. Like Yeah. They'regonna see all the hard stuff.
You know what I mean?
I don't I never want them to seeme be an average ever.

Speaker 4 (41:02):
Dang.

Speaker 3 (41:02):
You know

Speaker 2 (41:02):
what I mean? Even average, like I'm saying,
emotional emotional regulation.Like, I don't want them like,
you know, dude, I'm not perfect.Like, I lose my temper
sometimes. Like, that kills mebecause I'm like, man, like, I
just gave them an average assreaction.
Like, that is some average shit.And I have, you know, two
daughters. And, you know, howcan I word it? They're they're

(41:28):
going to the the behavior theysee in me is the behavior
they're gonna seek one day inanother man. You know?
I'm the example. So if I'm I'mdoing all this average ass shit,
who are they gonna end up with?Like, it's gonna be acceptable
for them to choose somebodythat's just average later on in
life. You know? That's you know,it's hard.
Day in, day out, you guys know.Your dads, you know.

Speaker 1 (41:49):
A former sales director of mine and a
formidable person in my lifesaid to me when I was about to
have my son, he said, anyone canbe a dad, but not everyone can
be a father. And that

Speaker 3 (42:04):
Oh, yeah.

Speaker 1 (42:04):
It's always always stuck with me even, like, since
since day one. Yeah.

Speaker 2 (42:08):
Hell yeah. Hell yeah.

Speaker 3 (42:09):
I think just owning it too. Like, I think owning
some of the I mean, I've I Iwould lose track if I even
started to count how many timesI've, you know, reacted and not
responded to kids. But even justthe other day, you know, you're
like, you you blow up. And Ithink it's just saying, hey. You
know what?
You may be a five year old, buthe needs to see me own up to a
shortcoming. Be like, you knowwhat, buddy? I'm sorry I did

(42:32):
that. You know, I was wrong. Andand I think that's an important
skill for them to learn.

Speaker 2 (42:35):
Oh, for sure.

Speaker 1 (42:36):
For For There's been 24. I've been like, yeah. Well,
do my bad. Like, you didn'tdeserve that.

Speaker 2 (42:42):
That's my bitch. I yeah. That was

Speaker 1 (42:45):
on that was on me, dude. That's right.

Speaker 2 (42:47):
I just I just did it this morning. We have we have
something going on, like, in thehouse. We do we do a lot of
stuff in the house. You know?Fuel hunt type stuff.
You know? My asshole. But onething I just put in play is, a
point system. Right? Because mygirls are, like, super
competitive.
Right? I'm competitive. Mywife's competitive. So, like,
you know, if they're kind tosomebody or they do some hard
work, you know, they gainpoints. Points translate to

(43:09):
dollars.
Dollars do things. Whatever theywant. They wanna buy some and
whatever. A

Speaker 1 (43:14):
dangerous game, Cuff.

Speaker 2 (43:15):
Yeah. So so what I did though when I started it was
like, I was like the bestower ofthe points. You know what I'm
saying? And like two weeks intoit, was like, man, I'm doing
this wrong. I was like, youshould be able to give me points
and take my points away too.
Nice. Now they can do that tome. So now it's reciprocal. You
know what I'm saying? So now themoments where I'm like I sit

(43:37):
when I sit them down, I'm like,look.
My bad. I shouldn't have reactedthat way. They're like, Five
points.

Speaker 4 (43:43):
Five points.

Speaker 2 (43:44):
Five points. You've just been docked five points.
I'm like

Speaker 4 (43:48):
I hate it,

Speaker 2 (43:49):
but I

Speaker 4 (43:50):
love it. It's it's cool. It's seven to eight years.
Yeah.

Speaker 2 (43:52):
Yeah. It's cool.

Speaker 4 (43:53):
I love that. It's really good. And Drew, you said
something that struck me, isthat someone who isn't trying to
be a father is they're notchoosing pain, but I think it's
just pain transferred. It'seither gonna manifest itself as
pain in that child's life or insome way it's just you're
kicking the can down the road.And you're allowing somebody

(44:14):
else to burden take on theburden of your own self
responsibility instead of youowning the activities that you
need to do day in and day out.
So it's

Speaker 1 (44:23):
A very not to toot my own horn, but my my son takes
the trash can. He's nine. Hetakes the trash cans down to the
curb and collects the trash. Andpeople are like, oh my god. I
can't believe you get your sonto take the trash can down to
the curb.
And I'm like, what do you mean?They're like, if I asked my if I
asked my kid to do that, hewould have a have a fit. I'm
like, are you kidding me?

Speaker 3 (44:44):
Like Then we got a problem. Yeah.

Speaker 1 (44:45):
It's he I I but I started teaching him how to do
the trash out when he was, like,two. And he would he I remember
one time specifically, I tellthis story often, but he threw a
fit. He was like, I don't wannalike, I don't wanna do it. Don't
wanna do it. And I was like, Icould choose easy right now and
just do it myself.
Like, obviously, I could justtake the trash out. Like, it's
not that hard. But I sufferedthrough that ten minutes of him

(45:11):
not wanting to do it just for meto hold his hand on the trash
can and take it down. But eversince that day, like, I as far
as I can remember, it's beenjust something he does. Mhmm.
And, like, asking him to dothings that are hard nowadays
is, like, not hard at all. Yeah.

Speaker 3 (45:28):
You gotta walk through the hard with him in
those moments to let them

Speaker 1 (45:30):
Exactly.

Speaker 3 (45:31):
Figure that out.

Speaker 2 (45:33):
Mhmm.

Speaker 3 (45:34):
Yeah. One of these other concepts too, guys, that
I've been I've been reading moreabout and listening about, and
maybe you have too, but thisconcept of high agency, and I
think it goes back to, Joy, oneof your original comments, just
to sum it up, is happening tolife and not letting life just
happen to you. Mhmm. And I thinkthere's there's a lot to unpack

(45:54):
with that. And I think, again,you can get some criticisms of
people who are like, well, Ican't prevent cancer.
You fill in the blank. And Ithink it's less about that, more
about the there's going to bethings that happen, and I don't
have control over it, but Ithink the response versus the
react is a is a huge thing. SoI'd love to get your take on

(46:15):
that idea too.

Speaker 2 (46:16):
Yeah. I I agree a %. We can't control what happens to
us, but we can always controlsomething. You know? And you
just look for what you cancontrol, and that's where you
focus your energy.
Energy. You know? That that'sbasically what it comes down to,
the respond react thing for forme. You know? No matter how easy
it is or how hard it is, that'show I operate.

(46:38):
You know?

Speaker 1 (46:39):
It really goes back to Ryan, like like you said,
like, can you prevent cancer,though? Like, that's there was a
period in my life, like, I got Ihad I had anxiety as a kid, and
this goes back to, like,childhood trauma or whatnot. But
I always had maybe childhoodtrauma expressed through
anxiety. But at a point in myadult life, I got real bad, like

(46:59):
health anxiety, worrying aboutdying, cancer or some kind of
illness. So I was also at timereading a lot of like the Jocko
stuff and things like that.
And I started to I was like,alright. Like, I can sit here
and worry about dying of canceror some disease that I might get
or I can, and that's when I gotsuper immersed in the health and

(47:25):
biohacking and doing everythingI could, because everyone likes
to make fun, oh, you're gonnadie someday. I'm like, okay.
Well, it's not gonna be for areason that I'm in control of.
If there's any kind of way I canstave off death or cancer, like,
I'm gonna be the one in chargeof it and I'm gonna do it.
So that's how I approachedanxiety in in my in my life.

Speaker 2 (47:51):
The I think, like, Drew, you mentioned worrying,
and I think the the recipe forfor happiness is really, like,
don't worry. Do work. Like,that's my thing. But it's super
it's super hard. It's hard notto to worry.
It's it's hard not to worry thatsomething's gonna happen to you.
You know? The the happen twothings is the is the work part.

(48:13):
Right? And the only way andDrew's helping me with this over
the years.
Him and Brianna have been bigforces in my life for this on
this Fuwon journey is isgratitude. Something that you
know, I was always grateful. Iwas never entitled. I was never
I was always grateful for what Ihad, but it wasn't a muscle that
I flexed every day. Mhmm.

(48:34):
If that makes sense. Like, Iwaited, so I'm like, I had to
flex it. Then I flexed it. Youknow? It wasn't a muscle that I
was working every day, andthey've they've helped me do
that.
Truly being grateful for theblessings I have as well as the
challenges has helped me not toworry. It's helped me it's
helped me reframe the the worryand then translate it into work.

(48:58):
You know? That's when I thinkabout happenings, that's that's
kinda where it comes back to forme because I'm like, hey. Look.
Like, so shit's gonna happen tous. You know? But let me reframe
this and think about the thingsthat have happened that are
great and the things that

Speaker 3 (49:14):
Mhmm. Mhmm.

Speaker 2 (49:15):
I can make happen in the future.

Speaker 1 (49:17):
And you gotta flex the gratitude muscle even when
you don't want to too. Right?Like, when times are hard and
shit's going wrong, it's like,that's the time to be grateful.
Like, someone else would killfor your problems.

Speaker 3 (49:27):
Mhmm.

Speaker 1 (49:27):
And, like, my sister, she's our base operations
manager, but she'll call me andbe like, oh, it's been a really
rough day, really bad day. I'mlike, oh, what kind of cancer
did she get diagnosed with? Youknow what I mean? Have

Speaker 3 (49:40):
to Oh man.

Speaker 1 (49:41):
But you have to that's truly how in my brain,
like that's how I think. I'mlike, okay, I'm not I'm not I'm
here. Right? Like, I'm battle.I'm I'm alive another day.
Like, that's how that's how youhave to operate in my opinion.

Speaker 2 (49:53):
There's there's two there's two famous quotes, and I
don't know who to attribute themto. So you might have to fact
check me, but or maybe I'll getfact checked after the show. But
the first one is if you took allthe wealth in the world and you
divided it evenly amongsteverybody in, like, a year's
time, it would all be back inthe same hands. That's the first

(50:14):
one. And then second one, youknow, these are two that I
remind myself of often.
The second one is if everybodyput all their problems in the
pot, someone would would gladlygrab yours. You know what I
mean? So, like, you know, beinggrateful.

Speaker 4 (50:31):
Really good.

Speaker 2 (50:31):
Yeah. Mark and I have

Speaker 3 (50:33):
said it a number of times, but I think this the
pressure is a privilege is areal profound statement that I
think, you know, I I I can getso hung up on the things we
haven't done yet. Enjoy yourgratitude point. It's so spot on
because I think it's soimportant to look back and be
like, alright. If I were to tellmyself five years ago that I
would have accomplished this,that, and the other thing, like

(50:54):
Mhmm. I would be thrilled.
But, you know, it's just likethe goalpost just keeps kinda
creeping further down the field.It's hard.

Speaker 2 (51:02):
Yeah. I I think it's a personal decision for
everybody. Right? It's like highachievers, hard chargers like we
are, and the few are. You know,success is a sliding scale, and
it always will be.
But I think individually as aperson, you know, you you need
to sit down and you just youneed to say, like, you know,
when is enough enough? And thatdoesn't mean you stop working.

(51:24):
You know? Maybe it's enough ofone thing, but not another. You
know?
I it's it's a very personal,personal decision. All I know is
it takes a lot of hard work toget to that decision, so that's
what we're gonna keep doing overhere, restoring the dignity in
that so everybody can get there.

Speaker 1 (51:40):
And when you commit to growth of the grave, like one
of our or was it a few, like,and just, like, consistently
growing, it's so easy to fallinto that trap too. Right? Like
and and I do feel, and we'vebeen victim to this, when you
get to a certain level and youtake your foot off the gas a
little bit, like that's when andand the comfort starts to creep
in, like that's when thingsstart to unravel. Mhmm. So it's

(52:02):
like finding that perfectbalance of like continuous
growth and also not being sohard on yourself that you

Speaker 2 (52:07):
don't Yeah.

Speaker 1 (52:08):
Yeah. Self sabotage.

Speaker 2 (52:11):
Yeah. Yeah. Hormozi said it recently, and I know
it's a quote from somebody else,you know, back in the day, but
it's about high achievers.Right? And their makeup.
Right? And there's three thingsthat they kind of all have in
common. And maybe you have heardit before, but they can delay
gratification. Right? They thinkthat they're or they think that

(52:35):
they can do much more and bebetter than everybody else.
But then there's but thenthere's the kicker, the last
one, and this lines up with whatDrew mentioned. They're insanely
difficult on themselves, andthey feel like they are less
than other people. You know?It's a crazy makeup, dude. It's
a crazy makeup because you feelone day in entrepreneurship,

(52:57):
you're on top of the world.
You're freaking king of thecastle. And then the next day,
you feel like a a serf, like apeasant. You know what I mean?

Speaker 1 (53:05):
Crazy.

Speaker 2 (53:06):
So it's like it's a it's a wild it's a wild journey,
but Drew's spot on when he says,like, trying to dial that mix
in. You know?

Speaker 4 (53:15):
Mhmm. Mhmm.

Speaker 2 (53:16):
Yeah. Day by day.

Speaker 3 (53:18):
So just from a tangible perspective, what are
you guys doing from a readingperspective, habits that you're
doing daily? What things haveworked for you?

Speaker 2 (53:28):
Sure. You got some routines. Why don't you take it?

Speaker 1 (53:31):
I mean, I do my my daily gratitude journal. Are you
guys familiar with the fiveminute journal in the morning?
Mhmm. It's like, basically jotdown like quick, like, free
things you're grateful for, goodthings that happened that day or
the day before, like, how you'regonna make the day. Love that.
How you're make the day be. ButI mean, as far as things I read,

(53:51):
like, I'm always continuallyreading like the Ryan Holiday.
Like, we're in a season ofbusiness where I haven't been
reading as much. But I like tomix in I'm curious how you guys
feel about it, but like, I'll bein a a stoic phase or a
philosophy phase, and then I'llgo to like a science fiction
phase. Yeah.
But I think I think for businessand and for writing, like, a lot

(54:14):
of my thoughts come from all ofthe books. Right? The business
books, the philosophy books, thescience fiction books. Like,
there's just I I like to saythat I've learned more in my
reading than I did in my yearsof college, really. Yeah.
I don't know if you guys agree,but I'm always continuously

(54:37):
reading. But as far as recently,I'm reading How to How to Heal
Your Eyes. So that's my currentmy current book of research. It
working? I haven't I haven'tapplied the the workouts yet,
but it's like Take Off YourGlasses and See is the book that
it's called.
Apparently, it's like ancientChinese, like, put on this cast

(55:12):
forever. Yeah. They they say puton this cast temporarily while
your ankle heals.

Speaker 4 (55:16):
Wow. Wow.

Speaker 1 (55:18):
So I will get back to you guys on that.

Speaker 4 (55:19):
I'm gonna need to check-in on that. Yes.

Speaker 1 (55:21):
You are. I'm into that kind

Speaker 4 (55:22):
of stuff.

Speaker 1 (55:23):
When we run this podcast back, won't be wearing
glasses.

Speaker 2 (55:25):
Deal. I I gotta hold you accountable

Speaker 4 (55:27):
to that.

Speaker 1 (55:28):
That's good. I

Speaker 3 (55:29):
love that.

Speaker 2 (55:30):
Yeah. I have a I'm I'm very, I guess, ritualistic.
I've boiled my life down toreally three things, and it's
family, fuel hunt, and jujitsu.So I'm much I'm a I'm an
addition by subtraction type ofguy. So I do less from a routine

(55:50):
standpoint than I did in thepast.
But my mornings are prettystraightforward. Wake up, drink
some water, get to work. I doread the rules of the few, and I
do read a daily devotional Mhmm.For the work. But I I keep it
pretty simple, man.
I have my my days time blocked.I know when I'm gonna be doing
fuel homework. I know when I'mgonna be training jujitsu, and I

(56:13):
know when I'll be with my familyin the evening. Mhmm. Right
away, that's it.
And I just wanted to say no to alot. You know? And it's been
freeing and fulfilling, and it'sactually helped me serve more
people. So Mhmm. Yeah.
That's what's working for menow. As far as reading, dark

(56:34):
side of discipline by CraigBallantyne. If you guys haven't
picked that up.

Speaker 3 (56:38):
And halfway through the the pod that you guys you
guys just had him on.

Speaker 2 (56:41):
We did. Yeah. Right. Yeah.

Speaker 1 (56:42):
Yeah. He's a fan favorite.

Speaker 3 (56:44):
He's a

Speaker 1 (56:44):
he's a different album. He's a

Speaker 3 (56:45):
great guy.

Speaker 2 (56:45):
Yeah. Yeah. He's he's amazing. He's amazing.

Speaker 3 (56:49):
Yeah. Very cool. This is great. So as we wrap here, if
you guys had to you've put out alot of content, but if there was
one principle that you had tohighlight for for listeners,
what would you note?

Speaker 2 (57:02):
Yeah, Joe. Take it. What do you got? You want me to
go first?

Speaker 1 (57:06):
No. I mean, I will say the one that sticks the most
with me, and this goes back tothe theme of the the show we
just did here, but this is whatyou prayed for is something we
put out periodically that seemsto stick, but just reminds me
that like everything, all theproblems I have now that I would
have gladly taken ten years ago.

Speaker 2 (57:26):
Yep. Yep. Yep. Me, we have we have a lot, and we have
a lot of frameworks and things.But if I had to choose one, I
would say the few energy.
Right? Like, every day, bringthe few energy. And the few
energy is a mix of three threethings, grit, gratitude, and go.
And we touched on all of thosethings during the show. I think

(57:47):
that if you focus on those threethings every day, so, like,
being gritty and scrappy andbeing resourceful, you know what
I mean, not letting thingshappen to you, happening to
things.
Right? Grit gratitude, we'vetalked about being so grateful
for your blessings, but just asgrateful for your challenges.
And then the go portion, whichwe talked about, taking action,

(58:09):
taking ownership. You know whatI mean? Not falling into the
inaction trap or the fear trap.
The the the the few energy,bringing that every single day
through those three channelswould be, would be something
that that I would want everybodyto take away.

Speaker 3 (58:25):
Mhmm. Well said. It's a good place to leave it. We we
appreciate you guys and allyou're doing, so keep keep doing
it. We love to keep promotingyou guys as best as we can.
I know our our our listener baseis growing. It should be bought
in and growing to and and be

Speaker 4 (58:42):
bought

Speaker 3 (58:42):
into

Speaker 4 (58:42):
a bigger than getting getting on the website and
getting a shirt to become partof the few, fellas? What is what
is required to be part of thefew?

Speaker 2 (58:50):
So that is a great question. We get it often. The
way I frame it is come join thecommunity. So either follow us
on Instagram or join our emaillist selfishly. I would say join
our email list since I one of myfavorite things to do is write
emails to the community.
Nice. So do one of those do oneof those two things, but know
that there's gonna come a pointwhere you feel compelled to rep

(59:12):
the few. So definitely you knowwhat I mean? Like, wear the
words Mhmm. Because we need ourgear on back so that people can
understand that we're out there,and we're working hard to
restore the dignity of hardwork.
Sounds good. But, yes, join uson Instagram or on our email
list.

Speaker 3 (59:31):
Well, next time we're together, we'll we'll Mark and I
will be supporting the faithover fear, for sure.

Speaker 1 (59:35):
We'll send yeah. We'll send you some gear.

Speaker 2 (59:37):
Yeah. I'll send you some gear.

Speaker 3 (59:37):
We'll get

Speaker 2 (59:38):
a taste.

Speaker 3 (59:38):
You guys. Guys, Appreciate it. Great. Well,
guys, thanks for jamming withus. This is awesome.
Appreciate you guys.

Speaker 2 (59:43):
We appreciate the opportunity, guys. We really do.

Speaker 3 (59:45):
Thanks for taking the time.