March 18, 2025 • 56 mins
“Life is happening for you, not to you.” In this episode, Joey and Drew sit down with Aaron Hinde, co-founder and president of LifeAid, to discuss his entrepreneurial journey from the lows of bankruptcy to building a thriving business. Aaron opens up about his early ventures, including selling supplements in college and starting multiple businesses before LifeAid became a success. He dives into the importance of perseverance, overcoming rejection, and how he shifted from a scarcity mindset to one of abundance. They also talk about how consistency and iteration are key to entrepreneurial success. Tune in to hear about the lessons Aaron learned from his struggles and how persistence, authenticity, and belief in your goals can turn your life around.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Aaron Hinde (00:00):
When people are Debbie Downers or Negative
(00:03):
Nancy's or in scarcity mode allthe time and the sky is always
falling, guess what happens tothem? The sky falls. Right? Bad
things, quote unquote, badthings always are happening to
them because they look at theworld through a victim lens, and
their belief is I'm a victimbecause x, y, and z happened to
me. And their thoughts are I'm avictim.
(00:24):
How they communicate to theworld is victim verbiage,
communication style, and whatthey're attracting through their
actions over time is negativethings, and then it just
reinforces that belief system.So they spiral spiral down.
Welcome to the Fuel Hunt Show.
Drew Beech (00:44):
What's going on, Eagles? Today, welcome to the
Fuel Hunt Show. Today, we havecofounder and president of Life
Day Beverage Company and someoneI've looked up to my entire
professional career, Aaron Hine.Aaron, welcome to the show.
Aaron Hinde (00:56):
Oh, that's right. You guys are Philly boys. You
must be nice and giddyrepresenting.
Joey Bowen (01:03):
It's a good it's a good time to be a Philadelphian
for sure.
Drew Beech (01:05):
Oh, man. We did we did we've talked about this
before on the show. We kindagave up sports when
entrepreneurship is actually wefound that entrepreneurship is
harder than than expected, sosome things have to give.
Aaron Hinde (01:17):
Yeah.
Drew Beech (01:17):
So we haven't followed the seasons as much as
we'd like, but we did we did,check-in on the Super Bowl.
Everyone around here is buzzing.Go birds is, like, a a greeting,
a term of endearment. It couldbe it could be used for
anything.
Aaron Hinde (01:31):
It was it
Joey Bowen (01:33):
crazy as we gave up watching football, and it was
okay because, like, there wereno Super Bowls. Like, we we
still have PTSD from when wewere kids.
Drew Beech (01:41):
Right.
Joey Bowen (01:41):
And then all of a sudden, 18, they win a Super
Bowl. We're like, what the hell?And then now another one. So
interesting time to be alive,but good time to be a
Philadelphia.
Aaron Hinde (01:50):
It's interesting if you look at football, though,
from an entrepreneur'sperspective and the deals that
are being made and privateequity now coming into the NFL
and different pram partnerships,even like Super Bowl ads. And I
know Gary Vee was like,actually, a Super Bowl ad's a
good place to spend ad moneybecause there's so many eyeballs
for the dollar amount. Like,looking at it from a business
(02:11):
perspective versus just a fan isis an interesting
Joey Bowen (02:14):
Yeah. Very very true. Very true.
Drew Beech (02:17):
A %. And and even, like, from a brand building
perspective, when you've reacheda point where you own a day of
the week and parts of other daysof the week, and the word Super
Bowl is a synonym for anymomentous occasion. Like, you've
really you've really brand builtbeyond belief. So
Aaron Hinde (02:36):
I hear you, though, but, you know, people that just
put all their time and attentioninto this thing that they have
no control over and then anexcuse to drink too many beers
on a Sunday and everything. It'sjust like you're wasting a lot
of time and energy towardssomething that is really a
distraction. It's like jumpingaround between Fox and CNN,
(02:57):
like, what's the point? Exactly.
Drew Beech (02:59):
For me, this is the best thing we can say about the
Super Bowl, but for me, it cameto a point where my business
life and my relationshipsweren't at the point where I
wanted to be. And I was like,what the hell am I doing sitting
here all day on Sunday watchingRed Zoom? Like, I can't I can't
do this anymore.
Aaron Hinde (03:12):
Totally. That's a very mature observation to to
make. Most people don't havethat level of maturity to say,
hey, there's areas of my lifethat need attention, and this
isn't one of them. You know?
Drew Beech (03:24):
Exactly.
Joey Bowen (03:25):
For sure.
Drew Beech (03:26):
So, anyway, I mean, we did not get you on the
podcast to discuss football orthe NFL. So, Aaron, could you
take Joey and I and thecommunity and the listeners a
little bit through the journeyof Aaron Hine and how you became
the entrepreneur you are today?
Aaron Hinde (03:43):
Oh man, I've been in the game my entire life from
slinging supplements out of mycollege dorm room to having
multiple businesses that nevergot off the ground or got a
little bit of traction. And thisis maybe my probably seventh or
eighth go around with Life Aidand Fit Aid. And fortunately,
(04:06):
this one stuck. But, you know,every single one of them was a
path to get to where I'm atright now.
Drew Beech (04:12):
When you were slaying supplements out of your
dorm, I can't imagine they werelike like, that was probably at
a time where supplements weretaboo or, like, people are like,
what the hell is this? Like,nowadays, like, we're taking
anything, really.
Aaron Hinde (04:26):
Yeah. This was back in the heyday. I mean, before
some of these things werebanned. Like, so Yeah. There
there was, like, ultra effectivesupplements, if you know what
I'm saying.
Joey Bowen (04:34):
Yeah, yeah, yeah.
Aaron Hinde (04:36):
But yeah, I mean, I was like training and taking all
these things anyway. And so wereall my friends. I'm like, why
don't I open up a wholesaleaccount and start selling it to
them and making a little marginso at least I get my stuff paid
for, maybe make a few bucks onthe side as well.
Drew Beech (04:50):
That's dope. So fresh out of college, you're
just learning supplements then,like, right out of college,
like, where where does that go?
Aaron Hinde (04:58):
Well, I I was working as a personal trainer
and had a little supplementbusiness, but thought I had to
get a real job. I actually got ajob working for the government
as a for a governmentcontractor. That didn't last
very long, as you can imagine,which is hilarious now because
obviously, Doge is in the newsand all this government waste.
(05:19):
I'm going this is going back to1997. I lasted one year of
working for a governmentcontractor.
The stuff that I would see comeacross my desk back then was
$400 hammers. I mean, that was,what, twenty years ago. Imagine
twenty five years ago. Imaginenow. Like, that that's like
$4,000 hammer stuff.
Like, this Yeah. This fraud isreal. The the waste is real. And
(05:42):
I witnessed it firsthand. And,you know, being a economics
background and entrepreneurial,you don't last very long in
government waste and bloat.
Joey Bowen (05:53):
Yeah. Did you expect that going in when you got the
contract and settled in? Did you
Aaron Hinde (05:58):
I really didn't. And I'll tell you what was icing
on the cake. You know, I was abuyer for the nuclear navy for a
company called Westinghouse,which is one of the big military
contractors like Lockheed, thattype of thing. And I I was
having to write thesejustifications for contracts
that were submitted to purchasethese various pieces of
(06:22):
equipment that that went onnuclear subs, etcetera. And I
remember getting this purchaseorder or this bid from a company
and I go to my boss, I said, howam I supposed to justify that
we're paying a good price forthis?
This is a noncompetitive bid.And he goes, well, base it on
what we paid last year andadjust for inflation. I said,
well, how do we know we didn'tget screwed last year? And he
(06:44):
literally told me, shut up. Yourjob is to make a piece of shit
shine.
Was this a guy quote? I'm like,oh, man. I'm in the wrong place
here. But that's what that'spervasive throughout government.
I mean, people have no ideaunless they actually have
experience working through it.
I mean, people do get someexperience going to the DMV for
instance, or basically anygovernment website. And you're
(07:05):
like, this is the mostunintuitive piece of garbage
I've ever experienced. Likeimagine a private company having
websites that bad. Like, theywouldn't even be around.
Drew Beech (07:19):
After the government the government contract job, you
decided enough was enough. Andthen is that when you headed
into chiropractic?
Aaron Hinde (07:27):
Yeah. I had some things in between. I had a
company called Pacific PlasTechwhere all the recycled this
recycled plastic was gettingmade into fencing material. I
had exclusive distributionrights for all of California.
Now it's bizarre because backthen, if you went around,
everything was wood fencingstill, and this was a novel
idea.
Now you go around farm countryin California, you don't see any
(07:50):
wood fencing. It's all thisplastic material because cows
can literally put their wholeweight on it. It'll bend and not
break. And it's way better itdoesn't break down. But I got a
couple no's selling this productto some lumber yards.
They're like, no, it's tooexpensive. Oh, we have this
other composite stuff. And I gotdefeated after just hearing a
(08:12):
couple of no's and I gave up thewhole thing, which could have
been a multi tens of millions ofdollars of business. And looking
back on it, I'm like, wow, Ineed to grow thicker skin and
like two nose and I gave up.That was pathetic.
So I had that going for a while.I had an eye drop company for
(08:33):
stoners called Eyrie EyesEyedrops.
Drew Beech (08:36):
I remember that.
Aaron Hinde (08:36):
Yeah, that was a fun one. That one actually got
some traction and gooddistribution, but I was very
inaccurate in thinking thatstoners actually care what their
eyes look like. We actually soldquite a bit of product in
novelty shops, but the the headshops didn't turn as well as I
was hoping.
Joey Bowen (08:56):
Gotcha. One of my one of my favorite quotes, you
know, Les Brown is? Les Brown,OG, personal development guy?
Aaron Hinde (09:04):
I don't I don't know Les Brown. No.
Joey Bowen (09:05):
Yeah. One of one of his favorite or one of his most
popular quotes is make no yourvitamin. And I absolutely love I
love that quote. You know what Imean? He's basically just like,
you know, no gives me power.
You know what I mean? It makesme makes me move forward, gives
me nourishment. I love that.
Aaron Hinde (09:22):
Yeah. Think it's like Bradley or somebody, you
know, and they say, what if Itold you right now a billion
dollars was on the other side of20 no's? You know, how quickly
and excited would be you'd be toget no number two and three
more? And there's wisdom tothat. There's wisdom to that
(09:42):
because there is no failing inbusiness.
There's giving up too early. Ifyou fail to iterate and you fail
to think accurately and and makeshifts and and and, you know, do
what you need to do to meetconsumer demands and just give
up too early, of course, you'reyou know, it's gonna be a fail.
(10:02):
But if you're actually like,hey, this is good and you keep
adjusting and adjusting andadjusting, eventually you get
traction because it's just amatter of time. It's like
compounding interest. So youstart out with a little and over
time, the more time that goesby, you get experience and that
experience compounds.
And then all of a sudden you getquote unquote lucky. Well, what
(10:23):
is luck? It's like being in theright room at the right time
with the right amount ofknowledge and the right momentum
everything to come together toget that big break. Well Yep.
You know, you gotta stay in thegame.
Joey Bowen (10:37):
Yeah. For sure. For sure. So well said.
Aaron Hinde (10:39):
I remember when Drew was slinging us, you know,
t shirts and stuff and our wasour customer service rep. And we
would get solicited by a bunchof different companies, but we
stuck with them because he wasalways a phone call away, always
took care of everything if therewas ever any issues. That level
of service led us to be a loyalcustomer. And then it's like,
(11:02):
how much did did you learn Drewfrom that experience? Like,
okay, I see how to work thiswhole game.
Now I have the confidence tomove forward and go into
business with my cousin andstart this whole thing in
Bejeros, and now, you know, youguys got a great brand.
Drew Beech (11:18):
And that's the thing too. Like, like, I learned so
much. I shouted to my oldcompany who I worked for. I was
basically, like, learningentrepreneurship through a sales
role. And even with, LightBade,like being, like, one of my best
customers, like, there was upsand downs.
Like, there was never there weretimes when Alina would call me
and be like, oh, all theseshirts are fucked up. And I'm
like, I would have to figureout, like, how to how to fix
(11:40):
them in the next three daysbefore the event or something.
If you're like you said, like,it's just giving up too early.
So there's always solutions outthere. Like, you can literally
always figure something out, andthat's what is necessary in the
game of entrepreneurship.
But you said something that youhave to you have to believe that
(12:00):
everything will work out, and Iknow you I learned like, I said
before that I learned mygratitude practice, my morning
gratitude through you when youused to post on your stories on
Instagram. Like, you used stopat the beach. I don't know if
you remember if you still dothat, but Jesus morning. At this
beach and be like, I'm just herepracticing my gratitude, and you
would say, like, three thingsyou're grateful for. I forget
(12:22):
what the exact the strategy was.
But how important do you thinkthat spirituality or belief in
manifestation has played a rolein the ups and downs and your
success today?
Aaron Hinde (12:35):
Well, I'll tell you what. You could take the
opposite approach and see whathappens. You will manifest. But
I mean, look, you look at likethis cycle, it's energy in
motion. Right?
And so between I'm gonna I'mgonna I'm gonna bring this full
circle, I promise. But betweenzero and, like, years old or so,
(12:59):
you know, birth in in '7, we'renot really making a ton of
rational decisions. It's likedownload mode and seeing how
people to react to differentthings. Right? And then but it
forms a belief system usuallygiven to us by our parents from
observation.
Right? Those beliefs createthoughts, the dominant thoughts.
People talk about like therepetitive thoughts in our mind.
(13:20):
Those thoughts form words. Thosewords turn into actions, and
those actions over time get aresult.
And that result reinforces abelief system, right? And so
when people are Debbie Downersor Negative Nancy's or in
scarcity mode all the time andthe sky is always falling, guess
what happens to them? The skyfalls. Right? Bad things, quote
(13:43):
unquote, bad things always arehappening to them because they
look at the world through avictim lens and their belief is
I'm a victim because x, y, and zhappened to me.
And their thoughts are I'm avictim. How they communicate to
the world is victim verbiage,communication style, and what
they're attracting through theiractions over time is negative
(14:08):
things, and then it justreinforces that belief system.
So they spiral, spiral down.We've all seen these people.
Typically, if you're have anylevel of success, you've had to
cut them out of your lifebecause it's become that big of
an issue.
Well, the exact opposite istrue. Right? And so how do I
break this cycle if I am in anytype of a negative or victim
(14:31):
loop is I either there's twoways to break it. You can't just
start thinking differently andyou can't just like say, oh, I'm
going to just believe somethingdifferent. Right.
You can start communicatingdifferently. So the words that
you're using, so getting rid ofsoft talk, negations,
projections are the three bigareas that you can work on your
(14:52):
communication and then actingdifferently. K? So what's acting
differently look like? When Iwas, you know, 33 years old and
woke up and I'm looking in frontof the the mirror and having a
pity party for myself because Ijust filed for bankruptcy, and
I'm living in a trailer eatingmacaroni, cheese, and tuna every
night, and I have two kidsliving in a 400 square foot
trailer.
(15:13):
I said, after my pity party,like, I made decisions to get
myself in this situation. I canmake different decisions to get
myself in a different situation.Right? And so I started speaking
differently and I started actingdifferently. And part of that
acting differently was creatinga morning routine based based on
(15:35):
what I perceived as othersuccessful people and what they
were doing.
And there were other and therewere themes that they would do
and almost all of them wouldwake up a lot earlier than most
people do. You know, they wereall eating really clean. They'd
have some type of a gratitudepractice. There'd be exercise
involved in their breath work,meditation, etcetera. And I've
(15:56):
tried everything.
Like if you name it, I'veprobably tried it, you know, and
I just said, okay, this worksfor me. I do feel better with
that. You know, this works forme. This doesn't work for me.
And I and my whole morningroutine is a combination of
these factors that work for me.
And what works for me may notwork for everybody, but you
should try it. You can't justwrite it off because it's like,
oh, well, now so and soentrepreneur poo poos on morning
(16:18):
routines. Well, is a morningroutine and getting to the
office in your best flow statebetter than sleeping in that
whole time and then trying toget into flow state? Yeah. I
would argue it is.
So everyone's got a morningroutine. It's like either
sleeping in and being a piece ofshit and hitting the snooze bar,
that could be your morningroutine. Or you get up and crush
(16:40):
to get your body in your inflow. Just like an athlete. You
know?
An athlete's not showing up onthe field cold and like,
alright. I'm gonna go win theSuper Bowl, and I haven't even
anything. I haven't slept goodthe night before. I haven't got
to the stadium four hours beforeand done my whole warm up and
stretching and PT.
Drew Beech (16:58):
Yeah. They stretched before they hit
Aaron Hinde (16:59):
the fan. Yeah. Like, they do all the stuff.
Joey Bowen (17:01):
It's the
Aaron Hinde (17:01):
same thing. You know?
Joey Bowen (17:03):
It's what's super interesting is, like, you just
basically, what you describedwas you reverse engineered your
belief system, or you describedthe reverse engineering of a
belief system. Like, you wentfrom birth to seven where it's
formed, and now where is it upfrom that. And then you say,
hey. Look. Like, if if your lifethat you're living isn't the
(17:24):
life that you wanna live, startwith your actions and your words
and go backwards and, like,reengineer your belief system.
So that's really powerful forsomebody that's in that place
that says, hey. Look. I need tomake a change.
Aaron Hinde (17:35):
Well, what happens is the words, you start speaking
differently and you start takingdifferent actions. And then over
time, you start getting adifferent result. And that
result is what challenges andshapes the belief system.
Because if I look at like mymom, God bless her soul, you
know, she would say a lot ofthings to us as kids like money
doesn't grow on trees. All thetime I would hear that from her.
(17:57):
Well, guess what mom? Money doesgrow on trees as paper. Yeah.
But then I would hear from mydad, like, oh, the sky is the
limit or your attitude is youraltitude. So it was like he was
coming from a very, like,abundance not looking back on
it, reflecting on it, he wasmore of an abundance, you know,
speaker, and she she was more ofa scarcity speaker.
So I have these conflictingthoughts in my mind, and it it's
(18:22):
easy for me to default back intoscarcity mode. And then I have
to just catch myself and go,hey. You 've been doing this a
long time. You have experience.You know that what you put out
comes back in spades, like beingaware of it, catching yourself,
and then just making sure thatyou're controlling your
communication, that you continueto speak and act in alignment
(18:43):
with the result that that I wantto get.
Joey Bowen (18:46):
For sure. I have to go to
Drew Beech (18:49):
I was going to ask a question, but go ahead.
Joey Bowen (18:51):
I had a I had a similar upbringing upbringing,
right, where there was, like,some scarcity and there was some
abundance, and it was crazy how,like, strong the pull of
scarcity can be. And I thinkthat's because most of the world
is living in scarcity mode.Right? So, like, the the pull of
that scarcity is really strong.But I feel like, you know,
(19:12):
having that dose of abundance,like a different way of
thinking, really helped me,like, split it.
You know what I mean? And moveto one side. And I feel like,
you know, many people grow updressed in scarcity. And it's,
like, you know, it's a superhard mindset to break. Super
hard.
Aaron Hinde (19:28):
Very hard.
Joey Bowen (19:29):
Very hard. Yeah. Andrew, sorry.
Drew Beech (19:32):
Well, Warren, you said that you filed for
bankruptcy, and I I think whenpeople see a lot of high
performers, entrepreneurs thatare at the top or or doing well
or succeeding at at in somecapacity, they believe that
these people have it all figuredout or they're always in a
winning season. Could you tellus a little bit just about how
you ended up there and what youdid to get out other than the
(19:55):
the the gratitude practice andand manifestation.
Aaron Hinde (19:59):
Yeah. So it's going back to to, let's see, 02/2007.
You you guys well, Joey might beold enough, but I'm sure you're
not Drew. But you know
Drew Beech (20:09):
I was a sophomore in high school.
Aaron Hinde (20:11):
Back in 02/2007, everybody was a paper
millionaire. And you know why? Ihad guys coming into my office.
I was a successful sportschiropractor. I had 30 new
patients every month byreferral.
It was a great, lucrative,amazing practice. Everything
about it was great. But I hadfriends coming in. They were
high school buddies gettingtreatment. I know they had a job
(20:33):
working at the hardware storemaking $15 an hour, but they
were on paper millionaires.
You know why? Because realestate, you buy a piece of real
estate, the next month it's up$100. Next month, I've done
another hundred grand. It'scrazy.
Drew Beech (20:45):
It was that it was that big. I don't I don't
Aaron Hinde (20:47):
know. It that big. It was that big. It was
ridiculous. The papermillionaires being made and the
loan guys.
If you were in the loanindustry, I mean, you were
buying boats and new Mercedes.And it was like, it was crazy
time. It was you you could havesomething called stated income,
which means as long as you hadgood credit, you could write
(21:07):
down what you made and didn'thave to show any justification
for it. I could say, oh, I makea million bucks a year, and they
wouldn't even challenge, like,well, show us the million. No.
No. No. You just say it. Yeah.Right?
It's called it was called statedincome. It's it's part of the
reason the whole thingcollapsed. But long story short
is I'm like, I'm doing okay, butI've got, you know, $300 in
(21:28):
student loans and, like, allthis stuff. And I'm like, man,
I'm not getting ahead of thegame the way I'd like to. And so
I'm like, dude, I gotta makesome moves in real estate here.
So I buy four pieces real estatesight unseen in 02/2007. Well,
anyone that's my age will tellyou, guess what happened in
02/2007? The entire freakingmarket shit a brick. Literally,
(21:50):
the month after I closed thesedeals, the month after, it
starts going down a hundredgrand a month. Like, ba bing ba
bing bing.
Like, you you couldn't stop thebleeding. I had a month in,
like, early two thousand eight.It was a record month for me at
my office. I made $55 that monthas a solopreneur. Fifty five
grand came in and I had 70,000go out from from all this stuff.
(22:15):
So you can only do that for solong. You know, I went through
all my savings. I went througheverything, you know, all the
multiple properties gotforeclosed upon. I was able to
keep the one property that Ilive on now. And yeah, and that
was it.
I was at the end of the road. Sohere I am, I'm supposed to be in
my prime. I've got nine years ofpost high school education. I
(22:36):
still got $300, 2 hundred 60thousand, 60 5 thousand in
student loans that don't goaway. And I'm bankrupt.
I'm living in a trailer off thegrid with two kids. I'm like,
dude, talking about the lowpoint, like I'm supposed to be
in the prime of my life here inmy mid thirties and I have no
credit, no money. I'm living ina trailer. I was born in a
(22:58):
mobile home park. So going backto trailer life was not high on
my list, you know, and I'mgoing, how did you just screw
this up?
And I was defeated. But then I,you know, I I literally just
looked in the mirror and, youknow, I had like tears coming
down my face, just full pityparty for myself and said, you
(23:19):
got yourself it's something waslike it was like a spiritual
thing. It was like, I I had I II don't know if I'm telling
myself or god told me or what.It was like, you got yourself in
this situation. Right?
And anytime people arestruggling, I don't tell them
make better decisions becauseguess what I thought I was doing
at the time. I thought I wasmaking great decisions. You
know? What what I learned ismake different decisions. Do
(23:43):
things differently.
Right? And so I just starteddoing things differently. You
know? And really looking at likeeverything, my whole modus
operandi, like how do I startdoing things differently? And
the funny the the kind of ironicpart of it is when I had the
highest income, I was the mostin scarcity mode.
And then when I was, like,completely broke and stripped
down and had no money coming in,you know, I went I was able to,
(24:08):
like, trans go into abundancemode. Like very bizarre. But you
know, ten years later, I'mrunning a hundred million dollar
company from being completelybroken bankrupt by shifting.
Yeah.
Drew Beech (24:19):
How did you climb your way out of all that?
Aaron Hinde (24:22):
Desperation is a great motivator. Like having
responsibilities and makingpromises to your spouse and
having young kids. It's like,okay, time to get to work.
There's something to be saidabout burning the ships at the
shore. I mean, when you'rebacked into a corner, you got to
do what you got to do.
Comfort is the enemy of success.It's like people are like, oh, I
(24:47):
want to do this and that. Andit's like, but they already got
a nice house they got a nicecushy job. Like, you won't find
many entrepreneurs that shiftover from nice high paying
comfortable positions. It rarelyhappens.
Usually, it's like even Elonafter richest man in the world
by a long shot, even after hisPayPal payout, he got to a point
(25:11):
where he's so overleveraged andput all his money in these three
startups has to borrow a couplehundred grand from his in laws
just to be able to pay for hisliving expenses and stuff. I
mean, talk about being backedinto a corner. Like, that's big
time. Yeah.
Drew Beech (25:27):
I actually had written down here comfort. I
heard you say before comfort isthe enemy of entrepreneurship. I
I know Rama Rama personally,your wife, but I mean, I I can
only imagine that. I do believethat the person you pick as your
part your partner determineswhere the your life will go. So
she was she always, like, whenyou're like, I'm gonna figure
(25:48):
this out, she was always onboard and always had your back?
I I can only imagine she was.
Aaron Hinde (25:52):
She was always supportive and even more so,
like, I'm and, you know, men andespecially fathers, we just
don't get enough credit. And Ithink that's starting to change
a bit, but we don't get enoughcredit for the burden that we
carry. Not only the burden ofthe obvious, but the mental
(26:16):
burden too, of the pressure thatwe put on ourselves to live our
version of success and to be arole model for our kids and to
provide and all of these things.Like that pressure is real and
it's heavy. And but she wouldalways take, you know, her her
my favorite quote of hers thatshe said to me many, many, many
(26:39):
times that I I need to bereminded of probably weekly is
she always says, look.
It all works out in the end, andif it hasn't worked out, it's
not the end. You know? Andthat's her philosophy. It's very
simple, but it's very effective.And and it's like, it's the
journey.
You know? We're on the journey.And the more I like started
(27:00):
getting into, you know, selfhelp and reading and all this
stuff, I mean, love, you know,some people love or hate Tony. I
love Tony. It's like, you know,Tony always says, life is
happening to you.
I'm sorry, life is happening foryou, not to you. Right? Not a
victim of life. It's happeningfor us. The challenges are there
specifically for our ability toovercome them and become a
(27:23):
better version of ourself.
And that's my my only desire formyself is to be the best version
of myself. Like, literally, I Iwanna be the best version of
myself. And I know where I'mdeficient, it's like putting
energy and time there to becomethe version of myself that I was
intended to be. The version ofmyself that my wife knows that I
(27:45):
can become, that I know I canbecome, that I wanna be the best
version for my kids and and frommy business and all of that.
Yep.
Drew Beech (27:52):
It's well said, dude. Alright. So you go you
file a bankruptcy. You lookyourself in the mirror. You're
like, I'm gonna figure this shitout.
Is that when life fades happens?And when you meet Orion?
Aaron Hinde (28:04):
Yeah. Shortly after. I mean, we met we met in
02/2009, and and I and I BK'd inearly two thousand and nine, we
met a couple months later. Sohow bizarre is it? And I never
even thought about this until acouple days ago and kind of
preparing for this.
But 02/2009 was like this yearwhere I'm looking and I'm like,
(28:26):
oh my God, I'm totallydestitute. And then also this
other seed, it's the same exactyear, months apart that a seed
gets planted to open up amassive opportunity. If that's
not the grand plan revealingitself, dude, it's gonna be
okay. You're going through thisfor a reason. You're learning
(28:47):
about humility.
You're learning about decisionprocess. You're learning to not
just chase the headlines andyou're learning fiscal
responsibility. You're learningthat you're going to be okay and
you can actually still surviveon no income and being lean and
mean and boiling water on stovesfor baths and eating macaroni
(29:07):
and cheese and tuna every night.Like, I know that I can do that
because I've lived through
Drew Beech (29:12):
it. Mhmm. Oh, yeah. So 02/2009 was not when Lifepave
was founded there. Right?
Aaron Hinde (29:22):
02/2011. Orion and I met in a cross section in
02/2009.
Joey Bowen (29:27):
Mhmm. That was the seed being planted.
Aaron Hinde (29:30):
Yeah. And and, you know, we started hitting it off
and we'd always be throwingdifferent ideas around like,
hey, what if we did this? Whatif we did that? And this was the
first one that really stuck.
Joey Bowen (29:41):
Yeah.
Drew Beech (29:43):
Could you walk the listeners through like how how
life they got started and how itbecame what it is today.
Aaron Hinde (29:49):
Yeah, mean, we had a concept for a supplement brand
doing function specificsupplements, which weren't being
done at the time. There werelike individual things being
sold, but there wasn't somethingbeing sold for party recovery or
workout recovery, like inpackets. And then we started
(30:11):
thinking like if supplementswere the way to go, no dose
would still be around and RedBull wouldn't be what it is
because no dose was a big thingwhen I was a kid, but then
everyone kinda migrated over tolike energy drinks versus energy
pills. So we thought, well, whydon't we take this concept and
put it in beverage form? Andthat's really where Life Aid was
born and all of our drinks arereflective of of our own
(30:34):
interests and differentmodalities that we love to dive
into, whether that's party aidwith kind of the DJ scene and
Burning Man or Fit Aid CrossFitor Focus Aid and
Entrepreneurship.
These were all like our babiesborn out of our own personal
need states.
Joey Bowen (30:53):
And
Drew Beech (30:55):
Fit Aid is your most popular to date, but I believe
Party Aid was first. Right?
Aaron Hinde (31:01):
Golf Raid was actually first. Believe it or
not, we we used to have freetime before we started this
thing. And so we were on thegolf course, you know, once a
week or so, and those days areare long gone. But, The concept
was there. The first concept wasactually Raver Aid, which then
formed into Party Aid.
Fit Aid was the second. But thenit was like once we got going in
(31:23):
one night, I think we registered75 domain names. We even got
bonerade.com for $12.
Drew Beech (31:30):
Yeah. I'm on the lookout.
Aaron Hinde (31:33):
We still own that one, I think.
Drew Beech (31:37):
That's funny. So like and, again, this is kinda
goes back to what you weresaying that you have to be
resourceful in entrepreneurship,but, like, obviously, the golfer
take off at first. So, like, wasit zero to a million, or how how
was that process in building?
Aaron Hinde (31:55):
Oh, it was challenging. I mean, we weren't
taking any income, you know,from from the business just to
even get it off the ground andand the initial cans and all
that. There's crazy storiesaround that. But we put us
King's ransom of $30,000 eachinto the kitty and got the
(32:15):
business off the ground. And welaunched products, three
different product lines way tooclose together.
And, you know, we weren'tfocused. So we'd be at, like,
golf tournaments. I mean, wewould be at the at the Pro Am
here in at Pebble Beach, andwe'd kinda sneak in with Golf
Raid. We had these little flyersin the shape of a can, and they
said Golf Raid and had all theattributes. And we'd go into
(32:38):
every single porta potty and putit above the urinal inside the
porta potty.
I mean, that was our experienceon the golf courses, just
littering everything and thenselling into those golf courses
with with with Golf Raid. I evengot a PO box at Pebble Beach so
we could put Golf Raid, PebbleBeach, California. But then we
(32:58):
got sued. We got a cease anddesist by the Pebble Beach
Corporation. That didn't lasttoo
Drew Beech (33:04):
And a gun.
Joey Bowen (33:05):
Oh, it's funny.
Aaron Hinde (33:07):
Even the first run, I mean, when we decided we
wanted to put it in the canbecause it's recyclable and I've
always been kind of anti singleuse plastic. We reached out to
the big can manufacturer inNorth America at the time was
this company called Rexam.Literally cold call the West
Coast wrap. You got to realizethat beverage industry has got a
ninety five percent failure ratein the first year, ninety nine
(33:28):
percent in five years. Like it'sa horrible, horrible business to
get into.
And, you know, I get on thephone with this guy, Kevin was
his name, and he could surmiseimmediately that we had no idea
what we're talking about. Notraction, you know, bright eyed
and bushy tailed. And we'reasking him about these things
called silver bullets. Andsilver bullet is a can, but it
doesn't have no printing on it.It's just a blank can.
(33:50):
Because we knew the minimum fromresearch of cans was like
220,000 cans was the minimumrun. And so we wanted to get
blank cans and do what's calleda shrink sleeve where you put a
sleeve over the top of themwhere you can just do a much
smaller run. And he goes, yeah,whatever kids, like silver
bullets, those aren't available.Everything's made to print, you
(34:11):
know, like basically get lost.And so we get off the phone,
we're like, shit, there goes ourwhole business.
You know, we don't have a couplehundred grand to spend on cans.
And so we wrote him ahandwritten, you know, thank you
cards. Hey, Kevin, thanks foryour time today. If you ever run
across any silver bullets,please let us know with contact
information and put a hundreddollar Roost Chris steakhouse
(34:33):
gift gift card in there and sendit to them. Well, about ten days
later, we get a phone call.
Hey, I got a couple of palletsof silver bullets. I'll sell you
guys.
Drew Beech (34:42):
Wow. Nice. That's funny. The first I heard about
you guys was was through Fiteight though. Like, I because I
imagine you guys were in thatCrossFit market early.
Like, definitely, in myexperience, the first to market
there. So was that a hugescaling effort for you guys?
Aaron Hinde (35:05):
Yeah. I mean, if it wasn't for CrossFit, we wouldn't
be here today. I mean,fortunately, you know, we got in
so early when CrossFit. I mean,we're from Santa Cruz,
CrossFit's from Santa Cruz. Wasit had just started to hit its
hockey stick growth rate.
And at the same time, Instagram,which is OG now just was getting
started. So we were like new toInstagram and Instagram
(35:27):
influencers when those reallypaid massive dividends and and
really early to the CrossFitcommunity. And I think the the
combination of those two thingsand being pretty savvy
marketers, I mean, learneddirect response marketing and
when no one even really knewwhat that was, everyone was
focused on brand building andstuff. And we were very like ROI
(35:48):
direct response driven. It waskind of those three things that
helped catapult us to, you know,getting some traction.
Joey Bowen (35:57):
Yeah.
Drew Beech (35:58):
Did you guys I mean, obviously, CrossFit has had its
kind of a a downfall. Did youguys have to pivot when that
that happened?
Aaron Hinde (36:09):
Yeah, I mean, we look at it like, you know,
here's our core community, whatare the adjacent, you know,
circles to that core communityand boutique fitness is still
going strong and even Cross isgoing strong in Europe. You
know, we established a Europeanbase of business, high end gyms
(36:29):
where people really care whatthey put in their body like
Lifetime Fitness Equinox, we doreally well in those. Oh yeah.
It's led to, you know, WholeFoods and Sprouts and doing
really well in the naturalchannel. So having that core
base of consumers, but the bigdifference is we were in
CrossFit.
I mean, we still are. Mean, webuilt our CrossFit gym at our
office before we even built theoffice out, like we use it all
(36:51):
the time. Being part of the corecommunity, so many people,
entrepreneurs try to go, oh,let's go after that market. And
they come in, they throw somesponsorship dollars around. They
don't know anything about it.
Like if you showed up toCrossFit and you didn't know the
CrossFit vernacular, like,they'd immediately smell you out
and go, dude, you're not youobviously don't know what you're
talking about. Because there'sspecific terminology used in
(37:14):
CrossFit. There's a specific wayyou look. There's a specific way
you dress. And so if you're notpart of the core community, you
really don't have any businesstrying to sell to that
community.
Does that make sense?
Drew Beech (37:24):
Yeah. Authenticity in my experience and belief is
just like a requirement tosucceed in entrepreneurship.
Aaron Hinde (37:33):
Yeah. It'd be like, oh, America, Fuel Hunt, this and
that, and you're gettingeverything made in China and
shipped over. Like, there'd bemajor incongruency in the
approach there. That
Joey Bowen (37:43):
that, right? Which is why we're a Made in The USA
brand and even with jujitsu. Imean, Drew and I weren't
practicing when we first startedFuel Hunt. It was all street
wear and gym wear. We were inthe gym, we weren't on the mats.
And when we decided that we weregonna make the best fight wear
and then make it in USA, westarted training. Like, of
course. You know what I mean?Probably do not. You don't wanna
be the guy that's making quoteunquote the best fight wear that
(38:05):
doesn't train.
Drew Beech (38:06):
Right. It's actually it's actually funny.
Aaron Hinde (38:09):
Told you before we started, I just started jujitsu
back up again myself and why,you know, why I've always wanted
to get back into it. It's been along time, but we are now
sponsoring a jujitsu tour inCalifornia and getting more
jujitsu gyms on on board. Andso, like, refamiliarizing with
the community and, like, gettingback on the mat, rolling around,
you know, like, you know,getting my skills back up to at
(38:30):
least I mean, I'm a subpar crosssitter, don't get me wrong. But,
hey, I can hang. I can go to anygym and, like, know what's going
on and, like, get through theworkout, you know?
I mean and I wanna be at thesame level proficiency on the
mat.
Joey Bowen (38:44):
Absolutely.
Drew Beech (38:45):
It is funny. Just speaking about kinda coming full
circle about how you always haveto adapt in entrepreneurship.
Like, my friend and UFC fighter,Sean Brady Black Belt under
Daniel Gracie was like, yeah.You guys should make rash
guards. Because we were onlydoing T shirts.
We started we Joey and I had avision for the company to just
be a T shirt company. Like, wewere like, we're gonna make the
best T shirts for entrepreneursand hard workers. Like, that's
(39:08):
that's what it was. Like, thecommunity came first, and then T
shirts for for reallyentrepreneurs was what what, in
my mind, and I'm no joking, Iagree, but I was so focused on
that market. Sean goes, like,you guys should make rash
guards.
I was like, what's a rash guard?And that's when we just started
making them, and then it waslike, alright. Well Sean was
like, yeah. If you're gonna makethese, you should definitely
(39:29):
train. And I was like, well,that's a good idea.
But, you know, I mean, as bestas anyone, like, the once you're
in there, you kinda get hookedeven though you're getting your
ass beat at the time at thebeginning.
Aaron Hinde (39:39):
Yeah. Totally.
Joey Bowen (39:41):
It simulates in in some ways, it simulates
entrepreneurship. A little moreviolence of action, but
simulates entrepreneurship in alot
Drew Beech (39:48):
of ways. I always tell. Because when
Aaron Hinde (39:50):
you're fighting the best, what are you doing? You're
you're in flow. You know? You'renot like you're not necessarily,
like, trying to force anything.You're you're you're you're
going with, you know, thenatural flow of the movements
Mhmm.
And and understanding, like,hey. Sometimes I'm in a bad
position. Sometimes I'm in agood position, whatever. But
knowing how to deal with thoseand not just giving up like, oh
(40:13):
god. I'm you know, they got mein in guard.
I'm screwed. No. There's movesto get out of that too. Like,
it's just like life.
Drew Beech (40:21):
You know?
Joey Bowen (40:21):
Yeah. For sure.
Drew Beech (40:23):
I always tell people I I don't train so much because
I'm good at jiu jitsu. I trainso much because I suck at jiu
jitsu. I need to figure out howto be good. Like, I love the the
problem solving aspect and thefact that I need to figure out
how to be proficient and not sobad.
Aaron Hinde (40:37):
Yep.
Joey Bowen (40:37):
Yep.
Drew Beech (40:40):
Alright. I mean, Kyle, do you have any any other
questions? I mean, I guess,like, do you what's what's next
for I mean, you said JujutsuTour sponsoring that and
sponsoring some Jujutsu athlete,but, like, what do you guys have
planned next for for Fitty?
Aaron Hinde (40:52):
We've got a pretty robust innovation pipeline
coming out, really working onmeeting our consumer needs
states with, you know, qualityproducts from a brand that they
know, like, and trust. And sowe've got, I don't know,
probably 10 new products comingout this month. Things that a
(41:13):
lot of people are alreadytaking, they're just not taking
from us.
Drew Beech (41:16):
Oh really?
Aaron Hinde (41:17):
Nice. Yeah.
Drew Beech (41:19):
You're having 10 new products in one month?
Aaron Hinde (41:21):
I'm sorry, this year, not a month.
Drew Beech (41:22):
Yeah. To be honest. Oh my gosh. That'd be excessive.
I'm like, bro, you got somethingto figure out.
You got something to out that I
Aaron Hinde (41:30):
don't. Yeah. No, we launched our second new product
this year already yesterday. Sowe're, you know, it's a robust,
it's still robust. I mean, doing10 in a year is a lot, but it's
a robust innovation pipeline.
We're really excited about it.We've got a great core team,
really focused on moving forwardin sustainable, profitable way.
(41:54):
Think we've always been kind ofearly to the game. We were the
first function forward beveragecompany on the market. We're the
first ones to always use cleaningredients, no sucralose, no
aspartame.
Drew Beech (42:08):
I was gonna say that. You were it's funny even
when I started drinking it backin the day, like, I wasn't as
privy to the ingredients. Soit's like, you were way ahead of
the the game when it came tothose sucralose because,
obviously, we know aboutsucralose, so we know about it
now. But, like, no one was usingstevia back then, and it must
have been not as cost effectiveto even put in the drinks to
(42:29):
begin with back then.
Aaron Hinde (42:31):
Yeah, I mean it limits the flavor profiles and
that kind of thing. But we werevery early to using different
forms of Stevia and monk fruit.And now you know, our drinks
have really evolved a long way.I mean, those first versions
were a little tough to swallow,but now, you know, we're hitting
some great mainstream flavorsand doing it. That's completely
in alignment with our ethos.
(42:52):
Never any artificial sweeteners.We got almost all zero sugar
products coming out. Any of ourcaffeinated lines from natural
caffeine, not synthetic caffeinefrom that comes from these
gigafactories in China with allkinds of industrial chemicals.
Even little things like we usethe methyl form of B12 instead
of cyanocobalamin which aboutany energy drink you look at
(43:14):
uses cyanobetwelve that yourbody breaks down a small amount
to cyanide. Most people canexcrete it, but some people can
if you've got cancer or diabeticor prediabetic, you know, you
have trouble excreting some ofthese things.
Yeah.
Drew Beech (43:30):
What is like so refreshing to hear you talk to a
is like, I don't think a lot ofthe beverage companies out there
have a CEO or a president in inin place that understands that
much about the the what happensin your body, like, when you
drink when you consume theproduct. You know what mean?
Like, you're you're you're deepin the game and you engineer
stuff. It it shows.
Aaron Hinde (43:49):
Well, it's always cracks me up. I mean, there's a
lot of people way more educatedon these topics than than
myself, but I see a lot of themonline. They're like, oh,
sucrose isn't that bad. I mean,the you know, it's it's such a
small amount you're taking. Igo, well, there's no one that's
done studies on a small amountover thirty years, you know, and
they're like or they'll startripping on someone like Gary
(44:10):
Breca.
Oh, he he says cold plunging isthe best way to burn fat. It's
obviously training in the gym,like and they throw the baby out
with the bathwater. I'm like, weare the sickest nation on earth.
We spend more money than anybodyelse on quote unquote
healthcare. Our food is garbage.
Why don't we just take a stepback and like, are people doing
(44:33):
Like Gary Brecker, he's probablyhelping 95 of the people that
he's working with. Is he off ona couple details? Probably, I'm
sure everybody is, but likeoverall getting people to eat
cleaner and off the garbage andoff processed foods, off
artificial sweeteners, payingattention to their health, out
moving, getting sunshine,grounding, earthing in the dirt
(44:56):
or the sand, like these arepositive things. We need to do
something different. Just likewhen I was looking in the mirror
and I was BK, do somethingdifferent.
We need to start doing somethingdifferent from a health
perspective in this country. Sodon't get lost in the little
minutiae of the details. We needa full shift in how we're doing
things. That's why look at theMake America Healthy Again
(45:17):
movement and this kind of thing.It's like, hey, it gives me hope
that the big corporate interestshaven't just completely taken
over and they're only focusingon profits and not actually
what's best for our bodies.
And there's people that make alot of sense that are well
researched that are willing tochallenge the status quo and
push start getting us going in adifferent direction.
Joey Bowen (45:38):
For sure.
Drew Beech (45:40):
I cannot get down with the not that bad for you
influencers that that are outthere. Just, like, even though,
like, sucralose or or seed oils,like, they're not gonna kill
you. Like, yes. They might notkill you immediately, and and
they always bring up thesestudies or randomized controlled
trials. I'm just obviously,you're much smarter than I am,
so I I just take it for what itis.
But I I'm under the impressionthat you can these studies can
(46:05):
be spun in any certain way youwant to get the desired outcome
that you would like to achieve.And the people that do the
studies on, there's a millionother lifestyle factors that go
into play Yeah. When whenconducting these studies. Right?
Aaron Hinde (46:21):
There really are. And here here's a fun little
hack. Like, you don'tnecessarily need to be an expert
at reading studies. If you get abig headline, a splashy headline
that claims whatever, go intothe study's authors and Google
their name or put them into chatGPT. You'd be surprised how many
times it's like, oh, seed oils,don't cause any harm.
(46:43):
And you go in, it's like, oh,wow, this guy's on the payroll
and has done all theseconferences for the big
industrial and the big foodcompanies. It's like, oh, yeah.
Joey Bowen (46:54):
Makes sense.
Drew Beech (46:56):
Will say
Aaron Hinde (46:56):
that the money. That's all I gotta say. Just
follow the money. Yeah. My
Drew Beech (47:00):
health and my just overall clarity in life has done
nothing but improved sinceremoving seed oils, grains,
getting getting grounded,getting sunlight, blocking
sunlight at night, coldplunging, and so on. Like,
people call me crazy for mylifestyle, but I truly like, I
don't need a study to tell methat I feel the best I've ever
(47:22):
felt in my entire life.
Aaron Hinde (47:23):
Yeah. They say when you have your health, you have a
thousand problems. And when youdon't have your health, you have
one, you know? So as far as weknow, we got one life to live,
one body. I take care of it.
And Yeah. Mhmm. Yep. You know, II know the older you get, anyone
who's over, you know, midforties and getting into their
(47:43):
fifties will tell you, whateveryou you could get away with when
you were in your twenties, youcan't get away with it anymore
when you're older. Like, alcoholis big in my peer group and kind
of Gen Xers.
Like, yeah, you know, we justare not drinking as much. We
still drink. We're not likegoing full sober like the
younger kids are, but we justdon't drink as much because it's
(48:06):
like it takes a toll in a waythat weren't necessarily
cognizant of before. If we'renot stretching every day, like
things, you know, the joints arelike if we're eating crappy food
or a lot of wheat or flour orthese kind of things like pasta,
like the joints get swollen andblown up. So you don't have to
have a study.
(48:26):
I've been in the gym environmentmy entire life and in health and
wellness so much we would knowpractically years and years
before the study ever came outto prove Because it like
functional medicine. We were inthere experiencing it. It was
like, hey, cause and effect,we're seeing this result and we
(48:47):
feel a certain way, the patientswere responding a certain way.
And then it was like, oh, yearslater the study comes out. I
remember when I was a kid, itwas like, oh my god, creatine's
horrible.
It's gonna ruin your kidneys andall this. It was like so much
negativity around creatine. Nowlisten, everybody's taking
creatine. Everybody's There'sone medical professional that is
worth a dime that is tellingpeople that creatine is not the
(49:08):
safest, most efficacioussupplement that everyone,
including
Joey Bowen (49:11):
women should
Aaron Hinde (49:12):
be taking most of that eat every single day.
Joey Bowen (49:15):
Like but
Aaron Hinde (49:17):
there was a point in time if you would have put
out the news, if I could justhit a time machine, you would
have thought, oh my god. Thisthing's gonna kill you. Stay the
heck away from it.
Drew Beech (49:24):
My mom would not let me take creatine in high school.
Like, I was That was a thing.Not all. Yeah.
Joey Bowen (49:29):
That was a thing back in the day. Yeah. Yeah.
You're right, though, man. Youget you get a little, you know,
a bit older.
I'm in my forties, and, like,even the smallest pebble creates
a really, like, wide rippleeffect. And you just you know?
You take anything marginal, anymarginal improvement you take.
Aaron Hinde (49:44):
Yeah. So I know it works for me. I know how I feel
good, and and I know that what Iput in my body reflects in how I
show up in the world. And if Ieat like shit and I and I don't
train, then I'm gonna be a pieceof shit. So, you know, I'm
reflective of our brand.
Our brand is not just theproducts that we're putting out,
it's all the people that are inhere and we expect our people to
(50:07):
live a certain lifestyle. Mean,that's representative of the
brand. And so that's what we'redoing because it's in our best
interests. It's in all of ourbest interests. We want
everybody to be healthy again.
Joey Bowen (50:20):
For sure.
Drew Beech (50:21):
The standard is the standard, is that what saying?
Exactly. Yeah. Mhmm. I'm gonnabring this in for a landing.
We do have a a lightning roundof questions. I usually do
three, but I'll do four today.But if before I do that, could
you tell the FuboHunt communityand the listeners where can they
find you and LifeVapeFco?
Aaron Hinde (50:40):
Yeah. I'm Aaron Hind, a a Ron Hind, h I n d e,
on all channels. LinkedIn,Instagram are probably where I'm
most active. And then at FitAid, same thing. Instagram,
TikTok, Facebook, f I t a I d.
Look for the red a I d with across and the d.
Drew Beech (50:58):
Did you get the a a ron thing from the substitute
teacher, Cam Peel, the skit?
Aaron Hinde (51:03):
Totally. People tend to remember my name a lot
more when I when I say a a ron.Yeah. Oh, and Emily would kill
me too to make sure any of yourlisteners want a discount on our
product. Use I think she gave meFitFew, f I t f e w 20 for 20%
off.
FitFew 20.
Drew Beech (51:22):
Nice. That's steep that's a steep discount. That's
how how many is that?
Joey Bowen (51:26):
Appreciate that, brother. Appreciate it.
Drew Beech (51:28):
Yeah. Thank you, guys. Alright. We got lightning
round. Just short questions,short answers.
Alright, Aeron?
Aaron Hinde (51:32):
Let's do it. What
Drew Beech (51:35):
is your go to book recommendation?
Aaron Hinde (51:38):
It's easy. Cialdini's book, Influence
Psychology Persuasion. I mean,it changed my life and how I
look at everything. We'reinfluencing people positively or
negatively. We haveunintentional consequences all
the time of how how we'recommunicating.
And that book lets youunderstand why, and then you can
(51:59):
start going to deep down thelanguage rabbit hole. Mhmm.
Drew Beech (52:03):
I agree. What is your favorite quote that you'd
like to live by?
Aaron Hinde (52:08):
I'll go back to my wife's quote. You know, it all
works out in the end. And if ithasn't worked out, it's not the
end.
Drew Beech (52:15):
What is your advice for aspiring or struggling
entrepreneurs?
Aaron Hinde (52:20):
Keep moving forward. You know, keep moving
forward. Recognize that life isis happening for you. The the
world is conspiring on yourbehalf. Keep moving forward.
Ask for help when you need help.You know, think accurately about
everything. I can't tell you howmany business decks I get sent,
(52:42):
and I I'm reading through it.Everything looks good. And then
I'm like, oh god.
This will sink the wholebusiness. This is so inaccurate
on how they're thinking aboutthat. So inaccurate thinking is
is what sinks most businesses.So that's where mentors and
other experienced folks can comeinto play, like just giving you
a reality check on, you know,are you thinking accurately
about how you're approachingthings?
Drew Beech (53:03):
I agree. Actually, I I said four, but I had five
written down. I wanna get all ofthem. So next one. What is one
thing people believe about theworld that isn't true?
Joey Bowen (53:17):
Go on.
Drew Beech (53:18):
I wasn't.
Aaron Hinde (53:19):
They're gonna throw me out with them. They're gonna
just delete everything I've saidover the last hour. I I I do not
believe we ever landed on themoon. Don't buy it. Name one
great accomplishment that anyonehas ever achieved ever that has
not been repeated multiple timesby different people in different
(53:40):
nations, climbing Mount Everest,doing this, that.
Everything has been repeated.And you're telling me that this
massive event has only beenrepeated by us as in a short
period of time, and then now wecan't do it again. We still
can't do it with technologytoday when our cell phone's more
powerful than all the tech wehad back then. It's like, it
makes no sense to me. I think itwas all a big, you know, a big
(54:03):
marketing sham for us versus,you know, the Soviets.
Joey Bowen (54:07):
Don't worry. Yeah.
Aaron Hinde (54:08):
Or else we would have already done it, so would
have multiple other countries.
Joey Bowen (54:10):
Right.
Aaron Hinde (54:11):
Not to say we haven't landed on the moon. I'm
saying human beings walking onthe moon. That's that's what I
chose.
Drew Beech (54:16):
I like to say every we're all everyone I I I seem to
like and respect as a conspiracytheorist, just what level of
conspiracy theorist are you?
Joey Bowen (54:25):
Listen. Best lightning round answer ever.
Best lightning round answerever.
Drew Beech (54:28):
I mean, just go watch the interviews, and then
you can you you can think foryourself. I mean, like, I don't
know if you look at, what, BudAldrin. Right? Like, the
interviews of the when they'reasking about it. Yeah.
And he's, like, super supershady. Supers.
Aaron Hinde (54:42):
Yeah. Well, there's a there's a whole new one that
actually came out in 1999 about,like, the most respected movie
producer. I'll have to I'll sendit I'll tag you on it on
Instagram. But the movieproducer's like, oh, yeah. I
know.
Like, this is like a monthbefore the guy just dies
mysteriously, comes out andspills the whole beans. He's
like, no. I filmed the wholething. I couldn't talk about it.
Drew Beech (55:04):
I feel
Aaron Hinde (55:05):
so guilty. You know? Yeah. He's like, oh, these
Yeah.
Joey Bowen (55:07):
And he disappears.
Aaron Hinde (55:08):
And he disappears. Yeah.
Drew Beech (55:10):
Alright. Last one. Much much less hard hitting.
What is your what is yourfavorite Fit A flavor? And you
will be on the record for this.
Aaron Hinde (55:19):
Oh, man.
Joey Bowen (55:19):
It
Aaron Hinde (55:19):
changes. Right now, I I I'm not lying. I gotta just
finish this. I mean, I'm suckingdown two to three juicy apples a
day. I love this flavor, and Ilove creatine.
So I get a two for one and azero sugar. So three for one
Drew Beech (55:33):
on that Yeah. The the new Fruit Punch. Right?
Fruit Punch? Is that
Aaron Hinde (55:38):
what it is? Yeah. Fruit
Drew Beech (55:39):
Punch. I I really like that one. I think that
tastes a lot like Hawaiianpunch, man.
Aaron Hinde (55:43):
I that's why go to it tonight.
Drew Beech (55:45):
Know. I don't know if that if that was the goal.
Like, were you, like, trying toreplicate, like, a childhood
favorite that wasn't gonna killyou?
Aaron Hinde (55:51):
My first thought when we were working on it, I
had full nostalgia. I'm like,wow. This is like Hawaiian
punch.
Drew Beech (55:59):
Alright. Well, anyone else anyone else have
anything else to add? No. I haveI
Joey Bowen (56:03):
have my last name.
Drew Beech (56:04):
Yeah. I agree, Aaron. Aaron, thank you for
everything.
Aaron Hinde (56:07):
Alright, guys.
Drew Beech (56:07):
And I'll leave with you with a reminder. Always
choose hard work over handouts.Always choose effort over
entitlement. And remember, noone owes you. No one owes you.
You're one of the few. Now let'shunt.
Joey Bowen (56:17):
That's right. Let's go.
Drew Beech (56:18):
Let's get it.
When people are Debbie Downers or Negative
(00:03):
Nancy's or in scarcity mode allthe time and the sky is always
falling, guess what happens tothem? The sky falls. Right? Bad
things, quote unquote, badthings always are happening to
them because they look at theworld through a victim lens, and
their belief is I'm a victimbecause x, y, and z happened to
me. And their thoughts are I'm avictim.
(00:24):
How they communicate to theworld is victim verbiage,
communication style, and whatthey're attracting through their
actions over time is negativethings, and then it just
reinforces that belief system.So they spiral spiral down.
Welcome to the Fuel Hunt Show.
Drew Beech (00:44):
What's going on, Eagles? Today, welcome to the
Fuel Hunt Show. Today, we havecofounder and president of Life
Day Beverage Company and someoneI've looked up to my entire
professional career, Aaron Hine.Aaron, welcome to the show.
Aaron Hinde (00:56):
Oh, that's right. You guys are Philly boys. You
must be nice and giddyrepresenting.
Joey Bowen (01:03):
It's a good it's a good time to be a Philadelphian
for sure.
Drew Beech (01:05):
Oh, man. We did we did we've talked about this
before on the show. We kindagave up sports when
entrepreneurship is actually wefound that entrepreneurship is
harder than than expected, sosome things have to give.
Aaron Hinde (01:17):
Yeah.
Drew Beech (01:17):
So we haven't followed the seasons as much as
we'd like, but we did we did,check-in on the Super Bowl.
Everyone around here is buzzing.Go birds is, like, a a greeting,
a term of endearment. It couldbe it could be used for
anything.
Aaron Hinde (01:31):
It was it
Joey Bowen (01:33):
crazy as we gave up watching football, and it was
okay because, like, there wereno Super Bowls. Like, we we
still have PTSD from when wewere kids.
Drew Beech (01:41):
Right.
Joey Bowen (01:41):
And then all of a sudden, 18, they win a Super
Bowl. We're like, what the hell?And then now another one. So
interesting time to be alive,but good time to be a
Philadelphia.
Aaron Hinde (01:50):
It's interesting if you look at football, though,
from an entrepreneur'sperspective and the deals that
are being made and privateequity now coming into the NFL
and different pram partnerships,even like Super Bowl ads. And I
know Gary Vee was like,actually, a Super Bowl ad's a
good place to spend ad moneybecause there's so many eyeballs
for the dollar amount. Like,looking at it from a business
(02:11):
perspective versus just a fan isis an interesting
Joey Bowen (02:14):
Yeah. Very very true. Very true.
Drew Beech (02:17):
A %. And and even, like, from a brand building
perspective, when you've reacheda point where you own a day of
the week and parts of other daysof the week, and the word Super
Bowl is a synonym for anymomentous occasion. Like, you've
really you've really brand builtbeyond belief. So
Aaron Hinde (02:36):
I hear you, though, but, you know, people that just
put all their time and attentioninto this thing that they have
no control over and then anexcuse to drink too many beers
on a Sunday and everything. It'sjust like you're wasting a lot
of time and energy towardssomething that is really a
distraction. It's like jumpingaround between Fox and CNN,
(02:57):
like, what's the point? Exactly.
Drew Beech (02:59):
For me, this is the best thing we can say about the
Super Bowl, but for me, it cameto a point where my business
life and my relationshipsweren't at the point where I
wanted to be. And I was like,what the hell am I doing sitting
here all day on Sunday watchingRed Zoom? Like, I can't I can't
do this anymore.
Aaron Hinde (03:12):
Totally. That's a very mature observation to to
make. Most people don't havethat level of maturity to say,
hey, there's areas of my lifethat need attention, and this
isn't one of them. You know?
Drew Beech (03:24):
Exactly.
Joey Bowen (03:25):
For sure.
Drew Beech (03:26):
So, anyway, I mean, we did not get you on the
podcast to discuss football orthe NFL. So, Aaron, could you
take Joey and I and thecommunity and the listeners a
little bit through the journeyof Aaron Hine and how you became
the entrepreneur you are today?
Aaron Hinde (03:43):
Oh man, I've been in the game my entire life from
slinging supplements out of mycollege dorm room to having
multiple businesses that nevergot off the ground or got a
little bit of traction. And thisis maybe my probably seventh or
eighth go around with Life Aidand Fit Aid. And fortunately,
(04:06):
this one stuck. But, you know,every single one of them was a
path to get to where I'm atright now.
Drew Beech (04:12):
When you were slaying supplements out of your
dorm, I can't imagine they werelike like, that was probably at
a time where supplements weretaboo or, like, people are like,
what the hell is this? Like,nowadays, like, we're taking
anything, really.
Aaron Hinde (04:26):
Yeah. This was back in the heyday. I mean, before
some of these things werebanned. Like, so Yeah. There
there was, like, ultra effectivesupplements, if you know what
I'm saying.
Joey Bowen (04:34):
Yeah, yeah, yeah.
Aaron Hinde (04:36):
But yeah, I mean, I was like training and taking all
these things anyway. And so wereall my friends. I'm like, why
don't I open up a wholesaleaccount and start selling it to
them and making a little marginso at least I get my stuff paid
for, maybe make a few bucks onthe side as well.
Drew Beech (04:50):
That's dope. So fresh out of college, you're
just learning supplements then,like, right out of college,
like, where where does that go?
Aaron Hinde (04:58):
Well, I I was working as a personal trainer
and had a little supplementbusiness, but thought I had to
get a real job. I actually got ajob working for the government
as a for a governmentcontractor. That didn't last
very long, as you can imagine,which is hilarious now because
obviously, Doge is in the newsand all this government waste.
(05:19):
I'm going this is going back to1997. I lasted one year of
working for a governmentcontractor.
The stuff that I would see comeacross my desk back then was
$400 hammers. I mean, that was,what, twenty years ago. Imagine
twenty five years ago. Imaginenow. Like, that that's like
$4,000 hammer stuff.
Like, this Yeah. This fraud isreal. The the waste is real. And
(05:42):
I witnessed it firsthand. And,you know, being a economics
background and entrepreneurial,you don't last very long in
government waste and bloat.
Joey Bowen (05:53):
Yeah. Did you expect that going in when you got the
contract and settled in? Did you
Aaron Hinde (05:58):
I really didn't. And I'll tell you what was icing
on the cake. You know, I was abuyer for the nuclear navy for a
company called Westinghouse,which is one of the big military
contractors like Lockheed, thattype of thing. And I I was
having to write thesejustifications for contracts
that were submitted to purchasethese various pieces of
(06:22):
equipment that that went onnuclear subs, etcetera. And I
remember getting this purchaseorder or this bid from a company
and I go to my boss, I said, howam I supposed to justify that
we're paying a good price forthis?
This is a noncompetitive bid.And he goes, well, base it on
what we paid last year andadjust for inflation. I said,
well, how do we know we didn'tget screwed last year? And he
(06:44):
literally told me, shut up. Yourjob is to make a piece of shit
shine.
Was this a guy quote? I'm like,oh, man. I'm in the wrong place
here. But that's what that'spervasive throughout government.
I mean, people have no ideaunless they actually have
experience working through it.
I mean, people do get someexperience going to the DMV for
instance, or basically anygovernment website. And you're
(07:05):
like, this is the mostunintuitive piece of garbage
I've ever experienced. Likeimagine a private company having
websites that bad. Like, theywouldn't even be around.
Drew Beech (07:19):
After the government the government contract job, you
decided enough was enough. Andthen is that when you headed
into chiropractic?
Aaron Hinde (07:27):
Yeah. I had some things in between. I had a
company called Pacific PlasTechwhere all the recycled this
recycled plastic was gettingmade into fencing material. I
had exclusive distributionrights for all of California.
Now it's bizarre because backthen, if you went around,
everything was wood fencingstill, and this was a novel
idea.
Now you go around farm countryin California, you don't see any
(07:50):
wood fencing. It's all thisplastic material because cows
can literally put their wholeweight on it. It'll bend and not
break. And it's way better itdoesn't break down. But I got a
couple no's selling this productto some lumber yards.
They're like, no, it's tooexpensive. Oh, we have this
other composite stuff. And I gotdefeated after just hearing a
(08:12):
couple of no's and I gave up thewhole thing, which could have
been a multi tens of millions ofdollars of business. And looking
back on it, I'm like, wow, Ineed to grow thicker skin and
like two nose and I gave up.That was pathetic.
So I had that going for a while.I had an eye drop company for
(08:33):
stoners called Eyrie EyesEyedrops.
Drew Beech (08:36):
I remember that.
Aaron Hinde (08:36):
Yeah, that was a fun one. That one actually got
some traction and gooddistribution, but I was very
inaccurate in thinking thatstoners actually care what their
eyes look like. We actually soldquite a bit of product in
novelty shops, but the the headshops didn't turn as well as I
was hoping.
Joey Bowen (08:56):
Gotcha. One of my one of my favorite quotes, you
know, Les Brown is? Les Brown,OG, personal development guy?
Aaron Hinde (09:04):
I don't I don't know Les Brown. No.
Joey Bowen (09:05):
Yeah. One of one of his favorite or one of his most
popular quotes is make no yourvitamin. And I absolutely love I
love that quote. You know what Imean? He's basically just like,
you know, no gives me power.
You know what I mean? It makesme makes me move forward, gives
me nourishment. I love that.
Aaron Hinde (09:22):
Yeah. Think it's like Bradley or somebody, you
know, and they say, what if Itold you right now a billion
dollars was on the other side of20 no's? You know, how quickly
and excited would be you'd be toget no number two and three
more? And there's wisdom tothat. There's wisdom to that
(09:42):
because there is no failing inbusiness.
There's giving up too early. Ifyou fail to iterate and you fail
to think accurately and and makeshifts and and and, you know, do
what you need to do to meetconsumer demands and just give
up too early, of course, you'reyou know, it's gonna be a fail.
(10:02):
But if you're actually like,hey, this is good and you keep
adjusting and adjusting andadjusting, eventually you get
traction because it's just amatter of time. It's like
compounding interest. So youstart out with a little and over
time, the more time that goesby, you get experience and that
experience compounds.
And then all of a sudden you getquote unquote lucky. Well, what
(10:23):
is luck? It's like being in theright room at the right time
with the right amount ofknowledge and the right momentum
everything to come together toget that big break. Well Yep.
You know, you gotta stay in thegame.
Joey Bowen (10:37):
Yeah. For sure. For sure. So well said.
Aaron Hinde (10:39):
I remember when Drew was slinging us, you know,
t shirts and stuff and our wasour customer service rep. And we
would get solicited by a bunchof different companies, but we
stuck with them because he wasalways a phone call away, always
took care of everything if therewas ever any issues. That level
of service led us to be a loyalcustomer. And then it's like,
(11:02):
how much did did you learn Drewfrom that experience? Like,
okay, I see how to work thiswhole game.
Now I have the confidence tomove forward and go into
business with my cousin andstart this whole thing in
Bejeros, and now, you know, youguys got a great brand.
Drew Beech (11:18):
And that's the thing too. Like, like, I learned so
much. I shouted to my oldcompany who I worked for. I was
basically, like, learningentrepreneurship through a sales
role. And even with, LightBade,like being, like, one of my best
customers, like, there was upsand downs.
Like, there was never there weretimes when Alina would call me
and be like, oh, all theseshirts are fucked up. And I'm
like, I would have to figureout, like, how to how to fix
(11:40):
them in the next three daysbefore the event or something.
If you're like you said, like,it's just giving up too early.
So there's always solutions outthere. Like, you can literally
always figure something out, andthat's what is necessary in the
game of entrepreneurship.
But you said something that youhave to you have to believe that
(12:00):
everything will work out, and Iknow you I learned like, I said
before that I learned mygratitude practice, my morning
gratitude through you when youused to post on your stories on
Instagram. Like, you used stopat the beach. I don't know if
you remember if you still dothat, but Jesus morning. At this
beach and be like, I'm just herepracticing my gratitude, and you
would say, like, three thingsyou're grateful for. I forget
(12:22):
what the exact the strategy was.
But how important do you thinkthat spirituality or belief in
manifestation has played a rolein the ups and downs and your
success today?
Aaron Hinde (12:35):
Well, I'll tell you what. You could take the
opposite approach and see whathappens. You will manifest. But
I mean, look, you look at likethis cycle, it's energy in
motion. Right?
And so between I'm gonna I'mgonna I'm gonna bring this full
circle, I promise. But betweenzero and, like, years old or so,
(12:59):
you know, birth in in '7, we'renot really making a ton of
rational decisions. It's likedownload mode and seeing how
people to react to differentthings. Right? And then but it
forms a belief system usuallygiven to us by our parents from
observation.
Right? Those beliefs createthoughts, the dominant thoughts.
People talk about like therepetitive thoughts in our mind.
(13:20):
Those thoughts form words. Thosewords turn into actions, and
those actions over time get aresult.
And that result reinforces abelief system, right? And so
when people are Debbie Downersor Negative Nancy's or in
scarcity mode all the time andthe sky is always falling, guess
what happens to them? The skyfalls. Right? Bad things, quote
(13:43):
unquote, bad things always arehappening to them because they
look at the world through avictim lens and their belief is
I'm a victim because x, y, and zhappened to me.
And their thoughts are I'm avictim. How they communicate to
the world is victim verbiage,communication style, and what
they're attracting through theiractions over time is negative
(14:08):
things, and then it justreinforces that belief system.
So they spiral, spiral down.We've all seen these people.
Typically, if you're have anylevel of success, you've had to
cut them out of your lifebecause it's become that big of
an issue.
Well, the exact opposite istrue. Right? And so how do I
break this cycle if I am in anytype of a negative or victim
(14:31):
loop is I either there's twoways to break it. You can't just
start thinking differently andyou can't just like say, oh, I'm
going to just believe somethingdifferent. Right.
You can start communicatingdifferently. So the words that
you're using, so getting rid ofsoft talk, negations,
projections are the three bigareas that you can work on your
(14:52):
communication and then actingdifferently. K? So what's acting
differently look like? When Iwas, you know, 33 years old and
woke up and I'm looking in frontof the the mirror and having a
pity party for myself because Ijust filed for bankruptcy, and
I'm living in a trailer eatingmacaroni, cheese, and tuna every
night, and I have two kidsliving in a 400 square foot
trailer.
(15:13):
I said, after my pity party,like, I made decisions to get
myself in this situation. I canmake different decisions to get
myself in a different situation.Right? And so I started speaking
differently and I started actingdifferently. And part of that
acting differently was creatinga morning routine based based on
(15:35):
what I perceived as othersuccessful people and what they
were doing.
And there were other and therewere themes that they would do
and almost all of them wouldwake up a lot earlier than most
people do. You know, they wereall eating really clean. They'd
have some type of a gratitudepractice. There'd be exercise
involved in their breath work,meditation, etcetera. And I've
(15:56):
tried everything.
Like if you name it, I'veprobably tried it, you know, and
I just said, okay, this worksfor me. I do feel better with
that. You know, this works forme. This doesn't work for me.
And I and my whole morningroutine is a combination of
these factors that work for me.
And what works for me may notwork for everybody, but you
should try it. You can't justwrite it off because it's like,
oh, well, now so and soentrepreneur poo poos on morning
(16:18):
routines. Well, is a morningroutine and getting to the
office in your best flow statebetter than sleeping in that
whole time and then trying toget into flow state? Yeah. I
would argue it is.
So everyone's got a morningroutine. It's like either
sleeping in and being a piece ofshit and hitting the snooze bar,
that could be your morningroutine. Or you get up and crush
(16:40):
to get your body in your inflow. Just like an athlete. You
know?
An athlete's not showing up onthe field cold and like,
alright. I'm gonna go win theSuper Bowl, and I haven't even
anything. I haven't slept goodthe night before. I haven't got
to the stadium four hours beforeand done my whole warm up and
stretching and PT.
Drew Beech (16:58):
Yeah. They stretched before they hit
Aaron Hinde (16:59):
the fan. Yeah. Like, they do all the stuff.
Joey Bowen (17:01):
It's the
Aaron Hinde (17:01):
same thing. You know?
Joey Bowen (17:03):
It's what's super interesting is, like, you just
basically, what you describedwas you reverse engineered your
belief system, or you describedthe reverse engineering of a
belief system. Like, you wentfrom birth to seven where it's
formed, and now where is it upfrom that. And then you say,
hey. Look. Like, if if your lifethat you're living isn't the
(17:24):
life that you wanna live, startwith your actions and your words
and go backwards and, like,reengineer your belief system.
So that's really powerful forsomebody that's in that place
that says, hey. Look. I need tomake a change.
Aaron Hinde (17:35):
Well, what happens is the words, you start speaking
differently and you start takingdifferent actions. And then over
time, you start getting adifferent result. And that
result is what challenges andshapes the belief system.
Because if I look at like mymom, God bless her soul, you
know, she would say a lot ofthings to us as kids like money
doesn't grow on trees. All thetime I would hear that from her.
(17:57):
Well, guess what mom? Money doesgrow on trees as paper. Yeah.
But then I would hear from mydad, like, oh, the sky is the
limit or your attitude is youraltitude. So it was like he was
coming from a very, like,abundance not looking back on
it, reflecting on it, he wasmore of an abundance, you know,
speaker, and she she was more ofa scarcity speaker.
So I have these conflictingthoughts in my mind, and it it's
(18:22):
easy for me to default back intoscarcity mode. And then I have
to just catch myself and go,hey. You 've been doing this a
long time. You have experience.You know that what you put out
comes back in spades, like beingaware of it, catching yourself,
and then just making sure thatyou're controlling your
communication, that you continueto speak and act in alignment
(18:43):
with the result that that I wantto get.
Joey Bowen (18:46):
For sure. I have to go to
Drew Beech (18:49):
I was going to ask a question, but go ahead.
Joey Bowen (18:51):
I had a I had a similar upbringing upbringing,
right, where there was, like,some scarcity and there was some
abundance, and it was crazy how,like, strong the pull of
scarcity can be. And I thinkthat's because most of the world
is living in scarcity mode.Right? So, like, the the pull of
that scarcity is really strong.But I feel like, you know,
(19:12):
having that dose of abundance,like a different way of
thinking, really helped me,like, split it.
You know what I mean? And moveto one side. And I feel like,
you know, many people grow updressed in scarcity. And it's,
like, you know, it's a superhard mindset to break. Super
hard.
Aaron Hinde (19:28):
Very hard.
Joey Bowen (19:29):
Very hard. Yeah. Andrew, sorry.
Drew Beech (19:32):
Well, Warren, you said that you filed for
bankruptcy, and I I think whenpeople see a lot of high
performers, entrepreneurs thatare at the top or or doing well
or succeeding at at in somecapacity, they believe that
these people have it all figuredout or they're always in a
winning season. Could you tellus a little bit just about how
you ended up there and what youdid to get out other than the
(19:55):
the the gratitude practice andand manifestation.
Aaron Hinde (19:59):
Yeah. So it's going back to to, let's see, 02/2007.
You you guys well, Joey might beold enough, but I'm sure you're
not Drew. But you know
Drew Beech (20:09):
I was a sophomore in high school.
Aaron Hinde (20:11):
Back in 02/2007, everybody was a paper
millionaire. And you know why? Ihad guys coming into my office.
I was a successful sportschiropractor. I had 30 new
patients every month byreferral.
It was a great, lucrative,amazing practice. Everything
about it was great. But I hadfriends coming in. They were
high school buddies gettingtreatment. I know they had a job
(20:33):
working at the hardware storemaking $15 an hour, but they
were on paper millionaires.
You know why? Because realestate, you buy a piece of real
estate, the next month it's up$100. Next month, I've done
another hundred grand. It'scrazy.
Drew Beech (20:45):
It was that it was that big. I don't I don't
Aaron Hinde (20:47):
know. It that big. It was that big. It was
ridiculous. The papermillionaires being made and the
loan guys.
If you were in the loanindustry, I mean, you were
buying boats and new Mercedes.And it was like, it was crazy
time. It was you you could havesomething called stated income,
which means as long as you hadgood credit, you could write
(21:07):
down what you made and didn'thave to show any justification
for it. I could say, oh, I makea million bucks a year, and they
wouldn't even challenge, like,well, show us the million. No.
No. No. You just say it. Yeah.Right?
It's called it was called statedincome. It's it's part of the
reason the whole thingcollapsed. But long story short
is I'm like, I'm doing okay, butI've got, you know, $300 in
(21:28):
student loans and, like, allthis stuff. And I'm like, man,
I'm not getting ahead of thegame the way I'd like to. And so
I'm like, dude, I gotta makesome moves in real estate here.
So I buy four pieces real estatesight unseen in 02/2007. Well,
anyone that's my age will tellyou, guess what happened in
02/2007? The entire freakingmarket shit a brick. Literally,
(21:50):
the month after I closed thesedeals, the month after, it
starts going down a hundredgrand a month. Like, ba bing ba
bing bing.
Like, you you couldn't stop thebleeding. I had a month in,
like, early two thousand eight.It was a record month for me at
my office. I made $55 that monthas a solopreneur. Fifty five
grand came in and I had 70,000go out from from all this stuff.
(22:15):
So you can only do that for solong. You know, I went through
all my savings. I went througheverything, you know, all the
multiple properties gotforeclosed upon. I was able to
keep the one property that Ilive on now. And yeah, and that
was it.
I was at the end of the road. Sohere I am, I'm supposed to be in
my prime. I've got nine years ofpost high school education. I
(22:36):
still got $300, 2 hundred 60thousand, 60 5 thousand in
student loans that don't goaway. And I'm bankrupt.
I'm living in a trailer off thegrid with two kids. I'm like,
dude, talking about the lowpoint, like I'm supposed to be
in the prime of my life here inmy mid thirties and I have no
credit, no money. I'm living ina trailer. I was born in a
(22:58):
mobile home park. So going backto trailer life was not high on
my list, you know, and I'mgoing, how did you just screw
this up?
And I was defeated. But then I,you know, I I literally just
looked in the mirror and, youknow, I had like tears coming
down my face, just full pityparty for myself and said, you
(23:19):
got yourself it's something waslike it was like a spiritual
thing. It was like, I I had I II don't know if I'm telling
myself or god told me or what.It was like, you got yourself in
this situation. Right?
And anytime people arestruggling, I don't tell them
make better decisions becauseguess what I thought I was doing
at the time. I thought I wasmaking great decisions. You
know? What what I learned ismake different decisions. Do
(23:43):
things differently.
Right? And so I just starteddoing things differently. You
know? And really looking at likeeverything, my whole modus
operandi, like how do I startdoing things differently? And
the funny the the kind of ironicpart of it is when I had the
highest income, I was the mostin scarcity mode.
And then when I was, like,completely broke and stripped
down and had no money coming in,you know, I went I was able to,
(24:08):
like, trans go into abundancemode. Like very bizarre. But you
know, ten years later, I'mrunning a hundred million dollar
company from being completelybroken bankrupt by shifting.
Yeah.
Drew Beech (24:19):
How did you climb your way out of all that?
Aaron Hinde (24:22):
Desperation is a great motivator. Like having
responsibilities and makingpromises to your spouse and
having young kids. It's like,okay, time to get to work.
There's something to be saidabout burning the ships at the
shore. I mean, when you'rebacked into a corner, you got to
do what you got to do.
Comfort is the enemy of success.It's like people are like, oh, I
(24:47):
want to do this and that. Andit's like, but they already got
a nice house they got a nicecushy job. Like, you won't find
many entrepreneurs that shiftover from nice high paying
comfortable positions. It rarelyhappens.
Usually, it's like even Elonafter richest man in the world
by a long shot, even after hisPayPal payout, he got to a point
(25:11):
where he's so overleveraged andput all his money in these three
startups has to borrow a couplehundred grand from his in laws
just to be able to pay for hisliving expenses and stuff. I
mean, talk about being backedinto a corner. Like, that's big
time. Yeah.
Drew Beech (25:27):
I actually had written down here comfort. I
heard you say before comfort isthe enemy of entrepreneurship. I
I know Rama Rama personally,your wife, but I mean, I I can
only imagine that. I do believethat the person you pick as your
part your partner determineswhere the your life will go. So
she was she always, like, whenyou're like, I'm gonna figure
(25:48):
this out, she was always onboard and always had your back?
I I can only imagine she was.
Aaron Hinde (25:52):
She was always supportive and even more so,
like, I'm and, you know, men andespecially fathers, we just
don't get enough credit. And Ithink that's starting to change
a bit, but we don't get enoughcredit for the burden that we
carry. Not only the burden ofthe obvious, but the mental
(26:16):
burden too, of the pressure thatwe put on ourselves to live our
version of success and to be arole model for our kids and to
provide and all of these things.Like that pressure is real and
it's heavy. And but she wouldalways take, you know, her her
my favorite quote of hers thatshe said to me many, many, many
(26:39):
times that I I need to bereminded of probably weekly is
she always says, look.
It all works out in the end, andif it hasn't worked out, it's
not the end. You know? Andthat's her philosophy. It's very
simple, but it's very effective.And and it's like, it's the
journey.
You know? We're on the journey.And the more I like started
(27:00):
getting into, you know, selfhelp and reading and all this
stuff, I mean, love, you know,some people love or hate Tony. I
love Tony. It's like, you know,Tony always says, life is
happening to you.
I'm sorry, life is happening foryou, not to you. Right? Not a
victim of life. It's happeningfor us. The challenges are there
specifically for our ability toovercome them and become a
(27:23):
better version of ourself.
And that's my my only desire formyself is to be the best version
of myself. Like, literally, I Iwanna be the best version of
myself. And I know where I'mdeficient, it's like putting
energy and time there to becomethe version of myself that I was
intended to be. The version ofmyself that my wife knows that I
(27:45):
can become, that I know I canbecome, that I wanna be the best
version for my kids and and frommy business and all of that.
Yep.
Drew Beech (27:52):
It's well said, dude. Alright. So you go you
file a bankruptcy. You lookyourself in the mirror. You're
like, I'm gonna figure this shitout.
Is that when life fades happens?And when you meet Orion?
Aaron Hinde (28:04):
Yeah. Shortly after. I mean, we met we met in
02/2009, and and I and I BK'd inearly two thousand and nine, we
met a couple months later. Sohow bizarre is it? And I never
even thought about this until acouple days ago and kind of
preparing for this.
But 02/2009 was like this yearwhere I'm looking and I'm like,
(28:26):
oh my God, I'm totallydestitute. And then also this
other seed, it's the same exactyear, months apart that a seed
gets planted to open up amassive opportunity. If that's
not the grand plan revealingitself, dude, it's gonna be
okay. You're going through thisfor a reason. You're learning
(28:47):
about humility.
You're learning about decisionprocess. You're learning to not
just chase the headlines andyou're learning fiscal
responsibility. You're learningthat you're going to be okay and
you can actually still surviveon no income and being lean and
mean and boiling water on stovesfor baths and eating macaroni
(29:07):
and cheese and tuna every night.Like, I know that I can do that
because I've lived through
Drew Beech (29:12):
it. Mhmm. Oh, yeah. So 02/2009 was not when Lifepave
was founded there. Right?
Aaron Hinde (29:22):
02/2011. Orion and I met in a cross section in
02/2009.
Joey Bowen (29:27):
Mhmm. That was the seed being planted.
Aaron Hinde (29:30):
Yeah. And and, you know, we started hitting it off
and we'd always be throwingdifferent ideas around like,
hey, what if we did this? Whatif we did that? And this was the
first one that really stuck.
Joey Bowen (29:41):
Yeah.
Drew Beech (29:43):
Could you walk the listeners through like how how
life they got started and how itbecame what it is today.
Aaron Hinde (29:49):
Yeah, mean, we had a concept for a supplement brand
doing function specificsupplements, which weren't being
done at the time. There werelike individual things being
sold, but there wasn't somethingbeing sold for party recovery or
workout recovery, like inpackets. And then we started
(30:11):
thinking like if supplementswere the way to go, no dose
would still be around and RedBull wouldn't be what it is
because no dose was a big thingwhen I was a kid, but then
everyone kinda migrated over tolike energy drinks versus energy
pills. So we thought, well, whydon't we take this concept and
put it in beverage form? Andthat's really where Life Aid was
born and all of our drinks arereflective of of our own
(30:34):
interests and differentmodalities that we love to dive
into, whether that's party aidwith kind of the DJ scene and
Burning Man or Fit Aid CrossFitor Focus Aid and
Entrepreneurship.
These were all like our babiesborn out of our own personal
need states.
Joey Bowen (30:53):
And
Drew Beech (30:55):
Fit Aid is your most popular to date, but I believe
Party Aid was first. Right?
Aaron Hinde (31:01):
Golf Raid was actually first. Believe it or
not, we we used to have freetime before we started this
thing. And so we were on thegolf course, you know, once a
week or so, and those days areare long gone. But, The concept
was there. The first concept wasactually Raver Aid, which then
formed into Party Aid.
Fit Aid was the second. But thenit was like once we got going in
(31:23):
one night, I think we registered75 domain names. We even got
bonerade.com for $12.
Drew Beech (31:30):
Yeah. I'm on the lookout.
Aaron Hinde (31:33):
We still own that one, I think.
Drew Beech (31:37):
That's funny. So like and, again, this is kinda
goes back to what you weresaying that you have to be
resourceful in entrepreneurship,but, like, obviously, the golfer
take off at first. So, like, wasit zero to a million, or how how
was that process in building?
Aaron Hinde (31:55):
Oh, it was challenging. I mean, we weren't
taking any income, you know,from from the business just to
even get it off the ground andand the initial cans and all
that. There's crazy storiesaround that. But we put us
King's ransom of $30,000 eachinto the kitty and got the
(32:15):
business off the ground. And welaunched products, three
different product lines way tooclose together.
And, you know, we weren'tfocused. So we'd be at, like,
golf tournaments. I mean, wewould be at the at the Pro Am
here in at Pebble Beach, andwe'd kinda sneak in with Golf
Raid. We had these little flyersin the shape of a can, and they
said Golf Raid and had all theattributes. And we'd go into
(32:38):
every single porta potty and putit above the urinal inside the
porta potty.
I mean, that was our experienceon the golf courses, just
littering everything and thenselling into those golf courses
with with with Golf Raid. I evengot a PO box at Pebble Beach so
we could put Golf Raid, PebbleBeach, California. But then we
(32:58):
got sued. We got a cease anddesist by the Pebble Beach
Corporation. That didn't lasttoo
Drew Beech (33:04):
And a gun.
Joey Bowen (33:05):
Oh, it's funny.
Aaron Hinde (33:07):
Even the first run, I mean, when we decided we
wanted to put it in the canbecause it's recyclable and I've
always been kind of anti singleuse plastic. We reached out to
the big can manufacturer inNorth America at the time was
this company called Rexam.Literally cold call the West
Coast wrap. You got to realizethat beverage industry has got a
ninety five percent failure ratein the first year, ninety nine
(33:28):
percent in five years. Like it'sa horrible, horrible business to
get into.
And, you know, I get on thephone with this guy, Kevin was
his name, and he could surmiseimmediately that we had no idea
what we're talking about. Notraction, you know, bright eyed
and bushy tailed. And we'reasking him about these things
called silver bullets. Andsilver bullet is a can, but it
doesn't have no printing on it.It's just a blank can.
(33:50):
Because we knew the minimum fromresearch of cans was like
220,000 cans was the minimumrun. And so we wanted to get
blank cans and do what's calleda shrink sleeve where you put a
sleeve over the top of themwhere you can just do a much
smaller run. And he goes, yeah,whatever kids, like silver
bullets, those aren't available.Everything's made to print, you
(34:11):
know, like basically get lost.And so we get off the phone,
we're like, shit, there goes ourwhole business.
You know, we don't have a couplehundred grand to spend on cans.
And so we wrote him ahandwritten, you know, thank you
cards. Hey, Kevin, thanks foryour time today. If you ever run
across any silver bullets,please let us know with contact
information and put a hundreddollar Roost Chris steakhouse
(34:33):
gift gift card in there and sendit to them. Well, about ten days
later, we get a phone call.
Hey, I got a couple of palletsof silver bullets. I'll sell you
guys.
Drew Beech (34:42):
Wow. Nice. That's funny. The first I heard about
you guys was was through Fiteight though. Like, I because I
imagine you guys were in thatCrossFit market early.
Like, definitely, in myexperience, the first to market
there. So was that a hugescaling effort for you guys?
Aaron Hinde (35:05):
Yeah. I mean, if it wasn't for CrossFit, we wouldn't
be here today. I mean,fortunately, you know, we got in
so early when CrossFit. I mean,we're from Santa Cruz,
CrossFit's from Santa Cruz. Wasit had just started to hit its
hockey stick growth rate.
And at the same time, Instagram,which is OG now just was getting
started. So we were like new toInstagram and Instagram
(35:27):
influencers when those reallypaid massive dividends and and
really early to the CrossFitcommunity. And I think the the
combination of those two thingsand being pretty savvy
marketers, I mean, learneddirect response marketing and
when no one even really knewwhat that was, everyone was
focused on brand building andstuff. And we were very like ROI
(35:48):
direct response driven. It waskind of those three things that
helped catapult us to, you know,getting some traction.
Joey Bowen (35:57):
Yeah.
Drew Beech (35:58):
Did you guys I mean, obviously, CrossFit has had its
kind of a a downfall. Did youguys have to pivot when that
that happened?
Aaron Hinde (36:09):
Yeah, I mean, we look at it like, you know,
here's our core community, whatare the adjacent, you know,
circles to that core communityand boutique fitness is still
going strong and even Cross isgoing strong in Europe. You
know, we established a Europeanbase of business, high end gyms
(36:29):
where people really care whatthey put in their body like
Lifetime Fitness Equinox, we doreally well in those. Oh yeah.
It's led to, you know, WholeFoods and Sprouts and doing
really well in the naturalchannel. So having that core
base of consumers, but the bigdifference is we were in
CrossFit.
I mean, we still are. Mean, webuilt our CrossFit gym at our
office before we even built theoffice out, like we use it all
(36:51):
the time. Being part of the corecommunity, so many people,
entrepreneurs try to go, oh,let's go after that market. And
they come in, they throw somesponsorship dollars around. They
don't know anything about it.
Like if you showed up toCrossFit and you didn't know the
CrossFit vernacular, like,they'd immediately smell you out
and go, dude, you're not youobviously don't know what you're
talking about. Because there'sspecific terminology used in
(37:14):
CrossFit. There's a specific wayyou look. There's a specific way
you dress. And so if you're notpart of the core community, you
really don't have any businesstrying to sell to that
community.
Does that make sense?
Drew Beech (37:24):
Yeah. Authenticity in my experience and belief is
just like a requirement tosucceed in entrepreneurship.
Aaron Hinde (37:33):
Yeah. It'd be like, oh, America, Fuel Hunt, this and
that, and you're gettingeverything made in China and
shipped over. Like, there'd bemajor incongruency in the
approach there. That
Joey Bowen (37:43):
that, right? Which is why we're a Made in The USA
brand and even with jujitsu. Imean, Drew and I weren't
practicing when we first startedFuel Hunt. It was all street
wear and gym wear. We were inthe gym, we weren't on the mats.
And when we decided that we weregonna make the best fight wear
and then make it in USA, westarted training. Like, of
course. You know what I mean?Probably do not. You don't wanna
be the guy that's making quoteunquote the best fight wear that
(38:05):
doesn't train.
Drew Beech (38:06):
Right. It's actually it's actually funny.
Aaron Hinde (38:09):
Told you before we started, I just started jujitsu
back up again myself and why,you know, why I've always wanted
to get back into it. It's been along time, but we are now
sponsoring a jujitsu tour inCalifornia and getting more
jujitsu gyms on on board. Andso, like, refamiliarizing with
the community and, like, gettingback on the mat, rolling around,
you know, like, you know,getting my skills back up to at
(38:30):
least I mean, I'm a subpar crosssitter, don't get me wrong. But,
hey, I can hang. I can go to anygym and, like, know what's going
on and, like, get through theworkout, you know?
I mean and I wanna be at thesame level proficiency on the
mat.
Joey Bowen (38:44):
Absolutely.
Drew Beech (38:45):
It is funny. Just speaking about kinda coming full
circle about how you always haveto adapt in entrepreneurship.
Like, my friend and UFC fighter,Sean Brady Black Belt under
Daniel Gracie was like, yeah.You guys should make rash
guards. Because we were onlydoing T shirts.
We started we Joey and I had avision for the company to just
be a T shirt company. Like, wewere like, we're gonna make the
best T shirts for entrepreneursand hard workers. Like, that's
(39:08):
that's what it was. Like, thecommunity came first, and then T
shirts for for reallyentrepreneurs was what what, in
my mind, and I'm no joking, Iagree, but I was so focused on
that market. Sean goes, like,you guys should make rash
guards.
I was like, what's a rash guard?And that's when we just started
making them, and then it waslike, alright. Well Sean was
like, yeah. If you're gonna makethese, you should definitely
(39:29):
train. And I was like, well,that's a good idea.
But, you know, I mean, as bestas anyone, like, the once you're
in there, you kinda get hookedeven though you're getting your
ass beat at the time at thebeginning.
Aaron Hinde (39:39):
Yeah. Totally.
Joey Bowen (39:41):
It simulates in in some ways, it simulates
entrepreneurship. A little moreviolence of action, but
simulates entrepreneurship in alot
Drew Beech (39:48):
of ways. I always tell. Because when
Aaron Hinde (39:50):
you're fighting the best, what are you doing? You're
you're in flow. You know? You'renot like you're not necessarily,
like, trying to force anything.You're you're you're you're
going with, you know, thenatural flow of the movements
Mhmm.
And and understanding, like,hey. Sometimes I'm in a bad
position. Sometimes I'm in agood position, whatever. But
knowing how to deal with thoseand not just giving up like, oh
(40:13):
god. I'm you know, they got mein in guard.
I'm screwed. No. There's movesto get out of that too. Like,
it's just like life.
Drew Beech (40:21):
You know?
Joey Bowen (40:21):
Yeah. For sure.
Drew Beech (40:23):
I always tell people I I don't train so much because
I'm good at jiu jitsu. I trainso much because I suck at jiu
jitsu. I need to figure out howto be good. Like, I love the the
problem solving aspect and thefact that I need to figure out
how to be proficient and not sobad.
Aaron Hinde (40:37):
Yep.
Joey Bowen (40:37):
Yep.
Drew Beech (40:40):
Alright. I mean, Kyle, do you have any any other
questions? I mean, I guess,like, do you what's what's next
for I mean, you said JujutsuTour sponsoring that and
sponsoring some Jujutsu athlete,but, like, what do you guys have
planned next for for Fitty?
Aaron Hinde (40:52):
We've got a pretty robust innovation pipeline
coming out, really working onmeeting our consumer needs
states with, you know, qualityproducts from a brand that they
know, like, and trust. And sowe've got, I don't know,
probably 10 new products comingout this month. Things that a
(41:13):
lot of people are alreadytaking, they're just not taking
from us.
Drew Beech (41:16):
Oh really?
Aaron Hinde (41:17):
Nice. Yeah.
Drew Beech (41:19):
You're having 10 new products in one month?
Aaron Hinde (41:21):
I'm sorry, this year, not a month.
Drew Beech (41:22):
Yeah. To be honest. Oh my gosh. That'd be excessive.
I'm like, bro, you got somethingto figure out.
You got something to out that I
Aaron Hinde (41:30):
don't. Yeah. No, we launched our second new product
this year already yesterday. Sowe're, you know, it's a robust,
it's still robust. I mean, doing10 in a year is a lot, but it's
a robust innovation pipeline.
We're really excited about it.We've got a great core team,
really focused on moving forwardin sustainable, profitable way.
(41:54):
Think we've always been kind ofearly to the game. We were the
first function forward beveragecompany on the market. We're the
first ones to always use cleaningredients, no sucralose, no
aspartame.
Drew Beech (42:08):
I was gonna say that. You were it's funny even
when I started drinking it backin the day, like, I wasn't as
privy to the ingredients. Soit's like, you were way ahead of
the the game when it came tothose sucralose because,
obviously, we know aboutsucralose, so we know about it
now. But, like, no one was usingstevia back then, and it must
have been not as cost effectiveto even put in the drinks to
(42:29):
begin with back then.
Aaron Hinde (42:31):
Yeah, I mean it limits the flavor profiles and
that kind of thing. But we werevery early to using different
forms of Stevia and monk fruit.And now you know, our drinks
have really evolved a long way.I mean, those first versions
were a little tough to swallow,but now, you know, we're hitting
some great mainstream flavorsand doing it. That's completely
in alignment with our ethos.
(42:52):
Never any artificial sweeteners.We got almost all zero sugar
products coming out. Any of ourcaffeinated lines from natural
caffeine, not synthetic caffeinefrom that comes from these
gigafactories in China with allkinds of industrial chemicals.
Even little things like we usethe methyl form of B12 instead
of cyanocobalamin which aboutany energy drink you look at
(43:14):
uses cyanobetwelve that yourbody breaks down a small amount
to cyanide. Most people canexcrete it, but some people can
if you've got cancer or diabeticor prediabetic, you know, you
have trouble excreting some ofthese things.
Yeah.
Drew Beech (43:30):
What is like so refreshing to hear you talk to a
is like, I don't think a lot ofthe beverage companies out there
have a CEO or a president in inin place that understands that
much about the the what happensin your body, like, when you
drink when you consume theproduct. You know what mean?
Like, you're you're you're deepin the game and you engineer
stuff. It it shows.
Aaron Hinde (43:49):
Well, it's always cracks me up. I mean, there's a
lot of people way more educatedon these topics than than
myself, but I see a lot of themonline. They're like, oh,
sucrose isn't that bad. I mean,the you know, it's it's such a
small amount you're taking. Igo, well, there's no one that's
done studies on a small amountover thirty years, you know, and
they're like or they'll startripping on someone like Gary
(44:10):
Breca.
Oh, he he says cold plunging isthe best way to burn fat. It's
obviously training in the gym,like and they throw the baby out
with the bathwater. I'm like, weare the sickest nation on earth.
We spend more money than anybodyelse on quote unquote
healthcare. Our food is garbage.
Why don't we just take a stepback and like, are people doing
(44:33):
Like Gary Brecker, he's probablyhelping 95 of the people that
he's working with. Is he off ona couple details? Probably, I'm
sure everybody is, but likeoverall getting people to eat
cleaner and off the garbage andoff processed foods, off
artificial sweeteners, payingattention to their health, out
moving, getting sunshine,grounding, earthing in the dirt
(44:56):
or the sand, like these arepositive things. We need to do
something different. Just likewhen I was looking in the mirror
and I was BK, do somethingdifferent.
We need to start doing somethingdifferent from a health
perspective in this country. Sodon't get lost in the little
minutiae of the details. We needa full shift in how we're doing
things. That's why look at theMake America Healthy Again
(45:17):
movement and this kind of thing.It's like, hey, it gives me hope
that the big corporate interestshaven't just completely taken
over and they're only focusingon profits and not actually
what's best for our bodies.
And there's people that make alot of sense that are well
researched that are willing tochallenge the status quo and
push start getting us going in adifferent direction.
Joey Bowen (45:38):
For sure.
Drew Beech (45:40):
I cannot get down with the not that bad for you
influencers that that are outthere. Just, like, even though,
like, sucralose or or seed oils,like, they're not gonna kill
you. Like, yes. They might notkill you immediately, and and
they always bring up thesestudies or randomized controlled
trials. I'm just obviously,you're much smarter than I am,
so I I just take it for what itis.
But I I'm under the impressionthat you can these studies can
(46:05):
be spun in any certain way youwant to get the desired outcome
that you would like to achieve.And the people that do the
studies on, there's a millionother lifestyle factors that go
into play Yeah. When whenconducting these studies. Right?
Aaron Hinde (46:21):
There really are. And here here's a fun little
hack. Like, you don'tnecessarily need to be an expert
at reading studies. If you get abig headline, a splashy headline
that claims whatever, go intothe study's authors and Google
their name or put them into chatGPT. You'd be surprised how many
times it's like, oh, seed oils,don't cause any harm.
(46:43):
And you go in, it's like, oh,wow, this guy's on the payroll
and has done all theseconferences for the big
industrial and the big foodcompanies. It's like, oh, yeah.
Joey Bowen (46:54):
Makes sense.
Drew Beech (46:56):
Will say
Aaron Hinde (46:56):
that the money. That's all I gotta say. Just
follow the money. Yeah. My
Drew Beech (47:00):
health and my just overall clarity in life has done
nothing but improved sinceremoving seed oils, grains,
getting getting grounded,getting sunlight, blocking
sunlight at night, coldplunging, and so on. Like,
people call me crazy for mylifestyle, but I truly like, I
don't need a study to tell methat I feel the best I've ever
(47:22):
felt in my entire life.
Aaron Hinde (47:23):
Yeah. They say when you have your health, you have a
thousand problems. And when youdon't have your health, you have
one, you know? So as far as weknow, we got one life to live,
one body. I take care of it.
And Yeah. Mhmm. Yep. You know, II know the older you get, anyone
who's over, you know, midforties and getting into their
(47:43):
fifties will tell you, whateveryou you could get away with when
you were in your twenties, youcan't get away with it anymore
when you're older. Like, alcoholis big in my peer group and kind
of Gen Xers.
Like, yeah, you know, we justare not drinking as much. We
still drink. We're not likegoing full sober like the
younger kids are, but we justdon't drink as much because it's
(48:06):
like it takes a toll in a waythat weren't necessarily
cognizant of before. If we'renot stretching every day, like
things, you know, the joints arelike if we're eating crappy food
or a lot of wheat or flour orthese kind of things like pasta,
like the joints get swollen andblown up. So you don't have to
have a study.
(48:26):
I've been in the gym environmentmy entire life and in health and
wellness so much we would knowpractically years and years
before the study ever came outto prove Because it like
functional medicine. We were inthere experiencing it. It was
like, hey, cause and effect,we're seeing this result and we
(48:47):
feel a certain way, the patientswere responding a certain way.
And then it was like, oh, yearslater the study comes out. I
remember when I was a kid, itwas like, oh my god, creatine's
horrible.
It's gonna ruin your kidneys andall this. It was like so much
negativity around creatine. Nowlisten, everybody's taking
creatine. Everybody's There'sone medical professional that is
worth a dime that is tellingpeople that creatine is not the
(49:08):
safest, most efficacioussupplement that everyone,
including
Joey Bowen (49:11):
women should
Aaron Hinde (49:12):
be taking most of that eat every single day.
Joey Bowen (49:15):
Like but
Aaron Hinde (49:17):
there was a point in time if you would have put
out the news, if I could justhit a time machine, you would
have thought, oh my god. Thisthing's gonna kill you. Stay the
heck away from it.
Drew Beech (49:24):
My mom would not let me take creatine in high school.
Like, I was That was a thing.Not all. Yeah.
Joey Bowen (49:29):
That was a thing back in the day. Yeah. Yeah.
You're right, though, man. Youget you get a little, you know,
a bit older.
I'm in my forties, and, like,even the smallest pebble creates
a really, like, wide rippleeffect. And you just you know?
You take anything marginal, anymarginal improvement you take.
Aaron Hinde (49:44):
Yeah. So I know it works for me. I know how I feel
good, and and I know that what Iput in my body reflects in how I
show up in the world. And if Ieat like shit and I and I don't
train, then I'm gonna be a pieceof shit. So, you know, I'm
reflective of our brand.
Our brand is not just theproducts that we're putting out,
it's all the people that are inhere and we expect our people to
(50:07):
live a certain lifestyle. Mean,that's representative of the
brand. And so that's what we'redoing because it's in our best
interests. It's in all of ourbest interests. We want
everybody to be healthy again.
Joey Bowen (50:20):
For sure.
Drew Beech (50:21):
The standard is the standard, is that what saying?
Exactly. Yeah. Mhmm. I'm gonnabring this in for a landing.
We do have a a lightning roundof questions. I usually do
three, but I'll do four today.But if before I do that, could
you tell the FuboHunt communityand the listeners where can they
find you and LifeVapeFco?
Aaron Hinde (50:40):
Yeah. I'm Aaron Hind, a a Ron Hind, h I n d e,
on all channels. LinkedIn,Instagram are probably where I'm
most active. And then at FitAid, same thing. Instagram,
TikTok, Facebook, f I t a I d.
Look for the red a I d with across and the d.
Drew Beech (50:58):
Did you get the a a ron thing from the substitute
teacher, Cam Peel, the skit?
Aaron Hinde (51:03):
Totally. People tend to remember my name a lot
more when I when I say a a ron.Yeah. Oh, and Emily would kill
me too to make sure any of yourlisteners want a discount on our
product. Use I think she gave meFitFew, f I t f e w 20 for 20%
off.
FitFew 20.
Drew Beech (51:22):
Nice. That's steep that's a steep discount. That's
how how many is that?
Joey Bowen (51:26):
Appreciate that, brother. Appreciate it.
Drew Beech (51:28):
Yeah. Thank you, guys. Alright. We got lightning
round. Just short questions,short answers.
Alright, Aeron?
Aaron Hinde (51:32):
Let's do it. What
Drew Beech (51:35):
is your go to book recommendation?
Aaron Hinde (51:38):
It's easy. Cialdini's book, Influence
Psychology Persuasion. I mean,it changed my life and how I
look at everything. We'reinfluencing people positively or
negatively. We haveunintentional consequences all
the time of how how we'recommunicating.
And that book lets youunderstand why, and then you can
(51:59):
start going to deep down thelanguage rabbit hole. Mhmm.
Drew Beech (52:03):
I agree. What is your favorite quote that you'd
like to live by?
Aaron Hinde (52:08):
I'll go back to my wife's quote. You know, it all
works out in the end. And if ithasn't worked out, it's not the
end.
Drew Beech (52:15):
What is your advice for aspiring or struggling
entrepreneurs?
Aaron Hinde (52:20):
Keep moving forward. You know, keep moving
forward. Recognize that life isis happening for you. The the
world is conspiring on yourbehalf. Keep moving forward.
Ask for help when you need help.You know, think accurately about
everything. I can't tell you howmany business decks I get sent,
(52:42):
and I I'm reading through it.Everything looks good. And then
I'm like, oh god.
This will sink the wholebusiness. This is so inaccurate
on how they're thinking aboutthat. So inaccurate thinking is
is what sinks most businesses.So that's where mentors and
other experienced folks can comeinto play, like just giving you
a reality check on, you know,are you thinking accurately
about how you're approachingthings?
Drew Beech (53:03):
I agree. Actually, I I said four, but I had five
written down. I wanna get all ofthem. So next one. What is one
thing people believe about theworld that isn't true?
Joey Bowen (53:17):
Go on.
Drew Beech (53:18):
I wasn't.
Aaron Hinde (53:19):
They're gonna throw me out with them. They're gonna
just delete everything I've saidover the last hour. I I I do not
believe we ever landed on themoon. Don't buy it. Name one
great accomplishment that anyonehas ever achieved ever that has
not been repeated multiple timesby different people in different
(53:40):
nations, climbing Mount Everest,doing this, that.
Everything has been repeated.And you're telling me that this
massive event has only beenrepeated by us as in a short
period of time, and then now wecan't do it again. We still
can't do it with technologytoday when our cell phone's more
powerful than all the tech wehad back then. It's like, it
makes no sense to me. I think itwas all a big, you know, a big
(54:03):
marketing sham for us versus,you know, the Soviets.
Joey Bowen (54:07):
Don't worry. Yeah.
Aaron Hinde (54:08):
Or else we would have already done it, so would
have multiple other countries.
Joey Bowen (54:10):
Right.
Aaron Hinde (54:11):
Not to say we haven't landed on the moon. I'm
saying human beings walking onthe moon. That's that's what I
chose.
Drew Beech (54:16):
I like to say every we're all everyone I I I seem to
like and respect as a conspiracytheorist, just what level of
conspiracy theorist are you?
Joey Bowen (54:25):
Listen. Best lightning round answer ever.
Best lightning round answerever.
Drew Beech (54:28):
I mean, just go watch the interviews, and then
you can you you can think foryourself. I mean, like, I don't
know if you look at, what, BudAldrin. Right? Like, the
interviews of the when they'reasking about it. Yeah.
And he's, like, super supershady. Supers.
Aaron Hinde (54:42):
Yeah. Well, there's a there's a whole new one that
actually came out in 1999 about,like, the most respected movie
producer. I'll have to I'll sendit I'll tag you on it on
Instagram. But the movieproducer's like, oh, yeah. I
know.
Like, this is like a monthbefore the guy just dies
mysteriously, comes out andspills the whole beans. He's
like, no. I filmed the wholething. I couldn't talk about it.
Drew Beech (55:04):
I feel
Aaron Hinde (55:05):
so guilty. You know? Yeah. He's like, oh, these
Yeah.
Joey Bowen (55:07):
And he disappears.
Aaron Hinde (55:08):
And he disappears. Yeah.
Drew Beech (55:10):
Alright. Last one. Much much less hard hitting.
What is your what is yourfavorite Fit A flavor? And you
will be on the record for this.
Aaron Hinde (55:19):
Oh, man.
Joey Bowen (55:19):
It
Aaron Hinde (55:19):
changes. Right now, I I I'm not lying. I gotta just
finish this. I mean, I'm suckingdown two to three juicy apples a
day. I love this flavor, and Ilove creatine.
So I get a two for one and azero sugar. So three for one
Drew Beech (55:33):
on that Yeah. The the new Fruit Punch. Right?
Fruit Punch? Is that
Aaron Hinde (55:38):
what it is? Yeah. Fruit
Drew Beech (55:39):
Punch. I I really like that one. I think that
tastes a lot like Hawaiianpunch, man.
Aaron Hinde (55:43):
I that's why go to it tonight.
Drew Beech (55:45):
Know. I don't know if that if that was the goal.
Like, were you, like, trying toreplicate, like, a childhood
favorite that wasn't gonna killyou?
Aaron Hinde (55:51):
My first thought when we were working on it, I
had full nostalgia. I'm like,wow. This is like Hawaiian
punch.
Drew Beech (55:59):
Alright. Well, anyone else anyone else have
anything else to add? No. I haveI
Joey Bowen (56:03):
have my last name.
Drew Beech (56:04):
Yeah. I agree, Aaron. Aaron, thank you for
everything.
Aaron Hinde (56:07):
Alright, guys.
Drew Beech (56:07):
And I'll leave with you with a reminder. Always
choose hard work over handouts.Always choose effort over
entitlement. And remember, noone owes you. No one owes you.
You're one of the few. Now let'shunt.
Joey Bowen (56:17):
That's right. Let's go.
Drew Beech (56:18):
Let's get it.
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