Trevor Cowley on Business, Money, and Mental Toughness

Net worth and self-worth are two totally different things. In this episode, Joey and Drew sit down with Trevor Cowley, entrepreneur, investor, and host of Real Business Owners, to break down the raw reality of success—what it takes, what no one tells you, and why self-worth is built through hard work. They talk about the grind of entrepreneurship, the mental toughness needed to push through dark days, and why just making money isn’t enough for true fulfillment. Trevor shares his journey from overcoming addiction to running multimillion-dollar businesses, his mindset shift toward personal growth, and how he’s now chasing world records in endurance challenges. Watch now if you want to learn the truth about business, success, and pushing your limits.

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Episode Transcript

Trevor Cowley (00:00):
I'm keeping myself in the grind because I

(00:02):
love the growth that Iexperienced personally. Right?
Self worth, it's it's it'screated through the process of
putting yourself throughsomething that the old version
of you wouldn't do, and thenyour worth of self increases.
Welcome to the Fuel Hunt Show.

Drew Beech (00:23):
Alright. What's going on, Eagles? Today, we have
with us my cousin Joey andesteemed guest, Trevor Kelly
from Real Business Owners. He isan 8 figure entrepreneur,
investor, writer, podcaster.Look that up on the writer thing
up on Google because I didn'tknow that you're also a writer.
But Trevor's been there.

Trevor Cowley (00:43):
Writer I mean, hopefully, fits the category of
a newsletter being a writer. ButI actually, right before I
hopped on here, got the finaledits back from the book that I
wrote. It's it's gonna be calledThe Journey to Becoming
Remarkable. Right? And it goesthrough the whole process of
what it takes to becomeremarkable.

(01:04):
All the brutal truths and, youknow, the saving the money and
the delayed gratification andthe grind. And, you know, it's
it's really about building abeautiful life, building a
business, building real freedomfor yourself. And so, we'll
we'll keep that, I'm a writerbecause I have written it. It's
it's not fully published yet,but it it, it will be released,

(01:25):
you know, within the next monthor so. So be on the lookout.

Joey Bowen (01:28):
Yeah. Nice.

Drew Beech (01:30):
And, Trevor, we were just talking, before we start
kicked it off, but you've beenthere, done that, built
businesses. You're out theredoing the RBO thing, like build
a podcast. A lot of people inthe Few Will Hunt community are
looking to get where you are orwhere they believe you are. And
we've talked about that too,just how the grind is a grind.

(01:51):
But if you

Trevor Cowley (01:52):
can wish for. You know? Be careful about, you
know, the expectation you havein terms of what you wish for
because the problem is is, yeah,you want the result, but there's
an exchange that needs to bemade in order for that result to
happen. And I just don't thinkpeople understand how brutal of
a process that exchange is inorder to receive what it is that

(02:16):
you think that you want. Andobviously, people have heard,
hey, man, if I really do whatthis process would have been
like going into it, you know, Iprobably wouldn't have started
the business or I wouldn't havedone what I have done.
But it's not like that theywould change anything. It's just
the version of them on day onethat started their business. If
they saw what they would havehad to go through on year two,

(02:39):
three, four, five, they wouldn'thave been mentally prepared to
go through the brutality ofbuilding a business. And so
that's why the process is soperfect and so beautiful is
because it does mold you andcontinue to prepare you for the
next step and the next step andthe next step. And so I
definitely super grateful forthe process and everything that

(03:02):
I've been able to build and thesuccess that I've had.
But to say that, you know, it'seasy or act like that there's,
you know, it's it's it's rosesor sunshine like, dude, man,
there's a lot of dark days.There's a lot of dark days, as
you guys know. I mean, it's whenthey say it's a grind, I mean, I

(03:23):
know it's, you know, we're inthe hustle culture and grind
sounds cool, but having it soundcool and what it feels like when
you're going through it, there'sa big disconnect. And I think
that, you know, we need to dobetter about exposing really the
truth of what the process is.And that's why I'm a big
believer in self improvement andcreating an individual that's

(03:44):
actually capable of survivingwhat you're going to have to
survive when you're building abusiness.
And so most people want to focuson the business and the revenue
and the fun stuff in terms of,you know, the trucks or the cars
or the houses. And, you know,that's really where their focus
is when in reality, you're notgoing to ever receive those
things if you can't make itthrough the process. And the

(04:06):
thing that has to make itthrough the process is you.
Right? Exactly.
Developing yourself, you mightget to the point where it
becomes so brutal that you quit.And so I can give somebody the
perfect game plan and say, hey,here's how you get there. But
when they're going through theprocess, it doesn't matter if
they know how to get there ifthey can't bear the the stress,

(04:31):
the struggle, the exhaustion,the the second guessing. If you
can't go through that, then itdoesn't matter how how how, you
know, thought out the plan is.It's it's it's making it through
the tough days, and that's whythis thing has to be on lock.
Right? Midfield. Yeah.

Drew Beech (04:53):
You I listened to you on on Jeff Fencer's podcast,
and you actually to put that toput that very eloquently. You
said, quote, unquote, you don'twant it. You don't wanna go
through what I've gone throughto get what I have. Mhmm. And I
was actually gonna bring that upon on on here, but you actually
just

Trevor Cowley (05:10):
Yeah. Well, I mean, dude, here's the thing is
is, you know, some people say,you know, on DMs or whatever,
like, I've shown, you know, hey.Here's a shirt off pick or
whatever six pack. Hey. How doyou how do you do that?
Or what's your what are youeating or what's your workout
routine? And I flat out said,dude, you don't want to do what
I've done. Like, I literallywake up every day and run a

(05:32):
minimum of 10 miles a day. Andthen after that, I eat
breakfast, I shower, and then Igo to the gym and I lift. And
it's like that that's theexchange that I'm making.
Now, do you have to make thatsame exchange for a six pack?
No, you don't. But like I said,I'm I'm going through the self
improvement process, and I'mkeeping myself in the grind
because I love the growth that Iexperienced personally. Right?

(05:55):
Self worth, it's it's it'screated through the process of
putting yourself throughsomething that the old version
of you wouldn't do, and thenyour worth of self increases.
So there's a big differencebetween net worth and self
worth. There's a lot of peopledoing shady shit out there that
increase their net worth, butthey have to sleep with

(06:16):
themselves at night and knowthat they're a piece of shit.
Right? For me, I just wannaincrease my self worth. And if I
increase my self worth, I'mbelieving that I'm deserving of
more.
So therefore, I want to continueto do more so that I can
continue to receive more. Right?

Joey Bowen (06:31):
Yeah. I think a lot of people, they quickly find out
that they can't build theirbusiness or their best business
if they don't build their bestself. They find that out quickly
and a lot of people tap outbecause they don't want to make
that exchange because it's nolonger fun. They have to look in
the deep dark crevices ofthemselves to make themselves
the best version, the mostproductive version, the most

(06:54):
energetic version, the mostgiving version, so that their
business can be built.

Trevor Cowley (06:58):
Well, I mean, let's think about it, right?
Like, let's look at aprofessional athlete, for
instance, right? So if you're onif you're on a basketball team
or a football team, everybody'sshowing up to practice and
everybody's showing up to thegames. That's not where you're
really separating yourself.Where you're really separating
yourself is the work that you'redoing outside of practice, the
work that you're doing side ofthe games.

(07:20):
And so we're talking toentrepreneurs right now. So they
think that, hey, they'regrinding, they're putting in a
good day's work at the office orat the job site or whatever it
is. The real progress is madewhen you're doing things away
from the office or away from thejob, developing yourself so that
when you do show up to theoffice or you do show up to the

(07:40):
job site, that you're showing upa better version of yourself or
an athlete showing up topractice better. So therefore,
they show up to the game better.And so there's this this lie
that just because you show upfor eight hours or ten hours or
twelve hours doing the actualthing that you should be
receiving a massive result whenin reality you're just showing

(08:02):
up doing the thing as the sameversion of you that wasn't good
enough to get the result thatyou wanted the day before.
So therefore, you're going tocontinue to have the same
results over and over and over.And that's why people experience
year two, three, four, five,eight, nine, 10, and they're
bottlenecked and they are thebottleneck and they make $100 a
year for the rest of their lifeor $200 a year for the rest of

(08:25):
their life. They're notdeveloping themselves outside of
the work that they actually haveto do to maintain the result
that they're currentlyexperiencing.

Joey Bowen (08:33):
Yeah, sure. The thing is not going to get better
unless you get better. That's Imean, don't many people realize
that, especially entrepreneursearlier in the game. They do
think like if they show up everyday and they grind it out, that
their results will come, but theresults won't come until you
actually have personal results.That's the match that gets

(08:54):
struck that lights the fire forthe business results.

Trevor Cowley (08:56):
I agree.

Drew Beech (08:57):
I've always since my development and my my journey
and personal development, I'vealways grown to loathe the
phrase just show up because Ifeel like just showing up is
half ass effort in my opinion.

Trevor Cowley (09:11):
It is. Now some days, just showing up is a %.
Right? Like and and and thereare the tough, tough, tough days
where you wanna quit, but youstill show up. Right?
Now if you show up every singleday in that same type of manner
of just showing up, then you'redoing yourself a disservice.
Sometimes just showing up isbetter than the people that
don't even show up at all.Right? And that's a way to to to

(09:33):
create separation so that theconsistency is there so that the
momentum can still happen. Andso what I call it is holding the
hold hold your ground.
Right? Like, when you don't feellike do it, hold your fucking
ground. Don't don't gobackwards. Right? What happens
is people live this yo yo life.
Right? So if you want if you'retalking about health and
fitness, they get to a pointwhere they lose 30 pounds and

(09:55):
they just don't feel likeshowing up anymore. And then
they gain the weight back. Andso they're living this yo yo.
Hold your hold the fuckingground.
Don't lose ground just becauseyou don't feel like it. At least
show up through the maintenanceperiod, and then and then take
chunks when you are motivated.Like, we all go through periods
of time and cycles where we areextremely motivated. We're

(10:16):
inspired. We want to take on theworld.
And then the process comes inand and reminds us how brutal it
is. And some days we don't evenwant to get out of bed. We don't
even want to brush our teeth. Wedon't even want to put our damn
shoes on. But doing that andshowing up regardless, at least
you're holding your ground andyou're not losing ground to just
get motivated to get back towhere you were, to then lose it

(10:39):
again.
And then you get stuck in thisthis weird spot where it's like
a little progress, thenbacktrack a little progress. And
you stay in this this littlelike a sense bubble. You know,

Joey Bowen (10:52):
don't know. Yeah. So your hamster wheel like you're
moving, but you're not movingforward.

Trevor Cowley (10:55):
You know what

Joey Bowen (10:56):
I'm saying?

Trevor Cowley (10:56):
You're either moving forward or you're moving
back rather than move forward.You don't feel like it. Hold
your ground. Hold your ground.Hold your ground.
Show up. Show up. Show up. Andthen it gets to a point where
you're motivated. Take ground.
Then take ground. You know whatI mean? Continue to press
forward. Not every day we'regonna be able to press forward
and conquer the world, but thedays that we can't do it at

(11:16):
least show up to where you'renot falling back to the old
version of you.

Joey Bowen (11:21):
Yeah. Yeah. I think it's true. Drew attests to this.
I've been saying it for years.
Like, the thing that aggravatesme the most about social media
is there's a lot of contextmissing.

Trevor Cowley (11:31):
Mhmm.

Joey Bowen (11:32):
So, you know, you get the advice of just show up,
but you don't get the context ofjust show up to hold your ground
when you don't have it in you tomake forward momentum. But you
can't live there. You can't staythere. That's a day, two days,
whatever. You know what I mean?
You have to go back into attackmode.

Trevor Cowley (11:48):
Yeah. You

Joey Bowen (11:48):
know, that context is missing.

Trevor Cowley (11:50):
Yeah. What I what I say is show up to the capacity
of the version that you aretoday. Right? And so there's
different we wake up todifferent versions of us. Again,
motivated, unvoted, unmotivated,but show up to that capacity.
Right? So as long as you'rehonoring what you're currently
capable of that day, and youcontinue to do that, your

(12:12):
capabilities continue to expand.And you can't even comprehend
the version of you that you'regoing to be able to experience
in two years, three years, fiveyears. It's it's an incredible
journey. But if if showing upand just lacing up and getting
to the office is all you coulddo that day because you don't
even want to do that.
But at least you're operating atthat threshold of what you're

(12:33):
capable of that day. Right?

Joey Bowen (12:35):
Yeah. I would even say that, you know, lacing up,
showing up to the office thatday, like, that's a big momentum
shift for most people. Like, ifthey wake up and they're like,
look. I don't even feel likegetting out of bed, but they
lace up and they show up, Ithink most people surprise
themselves when they get to theoffice because they're actually
able to do more than theythought they were gonna do when
they had that feeling that theydidn't wanna get out of bed.

Trevor Cowley (12:56):
You're exactly right.

Joey Bowen (12:57):
Even when you're holding that ground, I think you
can surprise yourself and belike, you know what? It's not as
bad as I thought it was gonnabe. Like I actually had a
productive day or I had and thenthat, if you allow it, starts to
snowball. Then the next day, youdon't have that feeling you
don't wanna get out of bed. Yep.
Now, eventually, maybe in aweek, you're gonna get punched
in the mouth, you know, bysomething in business and it's

(13:18):
you're gonna have that feelingagain. But you see where I'm
going. Like, it's, I'm with you.

Trevor Cowley (13:23):
You don't know what type of day you're gonna
have until you show up. There'sbeen plenty of times where I
didn't wanna get out of bed, I'mlike, man, today's gonna be
shitty. I get to the gym and Ihave one of the best workouts
that I've ever had. Right? AndI'm and then I push and I and I
get I snap out of that funk thatI was in or thought I was gonna
be in.
Right? Because I I was judgingthe day based upon the first

(13:43):
five minutes or ten minutes ofthe day. Right? Like, don't let
the tired monster take you out.Right?
Show up regardless, and you'llsurprise yourself on some of
those days that you have aheadache or you just don't feel
like it, and you will makeprogress on some of those days
as well.

Joey Bowen (13:58):
Absolutely. Yeah. You got something, Trevor?

Drew Beech (14:01):
Well, we did kinda go for the tangent there. But
could you, Trevor, for thelisteners who don't know exactly
your story, could you give us aquick story about your journey
and how you got to where you aretoday? Like, kind of whatever
you went through and how you gothere?

Trevor Cowley (14:16):
Okay. I'll I'll I'll do a you're fat. Like, I'll
do that.

Joey Bowen (14:21):
How do you squeeze all the brutality into, you
know, a couple minutes? Okay.

Trevor Cowley (14:27):
Yeah, how do I how do I articulate the brutal
process

Joey Bowen (14:32):
of building a visit? You know, I don't know

Trevor Cowley (14:35):
if anything can really put it into words in
terms of the

Joey Bowen (14:38):
I'll you I'll tell you something. You had me you
had me in the first coupleminutes of the podcast with
brutal truths. As soon as yousaid that, was like, just let's
go, man. Let them all out. Letthem all out.

Trevor Cowley (14:51):
Look, man. Here's the here's the deal. I I believe
I'm resilient, and I can survivesome of these these brutal times
in business because of the way Igrew up. I grew up extremely
poor. I had to fight foreverything that I had.
Right? And so, like, I I Ialready knew I couldn't go to my
mom and ask for money becausethe lights were literally
getting shut off and we hadpowdered milk, right? And so I

(15:12):
had to go out and earneverything that I received as a
as a young kid. If I wanted anew pair of roller blades
because all the other kids hadthem or a new bike, I had to go
down to a golf course and andscrounge up golf balls, go home
and polish them, go back to thegolf course, open up my backpack
for for a dollar, hop out of thebush when a golfer would would
cruise by. And so I would earnmy money that way.

(15:33):
Right? And so then I grew up,started running around the wrong
crowd, smoking, drinking, got tothe point by the time I was 19,
I was a full blown heroinaddict, had a needle in my arm
until I was at about a monthbefore the age of 24, went up
into the mountains and faced mydemons head on in a camp
trailer. Right? I basically putcreated an environment where

(15:54):
there was no escape. And and Ithink that people need to create
environments where there'sreally just no escape.
It's like you got to deal withwhatever it is that you're
dealing with, you know, head on.And so there was a lot of
resilience that happened in mypast leading up to
entrepreneurship. After I gotclean, I went into sales. And I

(16:14):
knew that opportunity loves twothings. It loves people with
money, and it loves people thathave a very specific skill set.
I knew I was an idiot. I didn'thave a whole lot of skills. I
was a good salesperson. Yes. Butthere's many good salespeople,
tons of good salespeople.
So it like, for instance, if Iwas a programmer and you came to

(16:35):
me with an app idea, I'd belike, hey, well, why don't we
just partner on it and I'll usemy skill and get some equity,
right? And so I could transferthat skill into maybe some
business ownership, so to speak.And so I knew I didn't have
that. And so I started makingmoney in sales. I was like,
Dude, I'm going to be good atthis.
This is my way out. I didn'teven graduate high school on
time. And so I knew I was notthe type of guy that's going to

(16:56):
go to college and get a degreeand become an attorney or a
doctor or a high paying job. Andso when I found sales, I said,
Okay, this is my way out. I'mgoing to be really good at this
thing, and I'm gonna make a lotof money doing it.
And what I'm gonna do is I'mgonna live off of as little as I
possibly can live off, and I'mgonna stack cash. Because
opportunity loves to find peoplewho have money, because those

(17:19):
people that have money have theability to bring the
opportunity, you know, breatheoxygen into it and make it come
to life. Right?

Joey Bowen (17:27):
Mhmm.

Trevor Cowley (17:27):
And so that's why broke people always, I can't
catch a break or there's noopportunity. Well, you don't
bring value to the opportunity.That's why the opportunity never
finds you. Right? And so I livedin a $750 shithole townhouse and
drove a $3,000 Mitsubishi Lancerfor years while I was making a
hundred and $20 a year as asalesperson.

(17:47):
I just started stacking cash.The the partners that I
currently have were the peoplethat I I was working for when I
was a salesperson. Okay? Theycame to in February, and I
treated the business like it wasmine. And I think more more
employees need to take like anownership mindset and be like,

(18:07):
you know, this is my businessand my baby too.
This is where I work. This iswhere I get a check. And maybe
if you treat it like it's yourbusiness and your baby, maybe
one day it will be becausepeople will value you more as a
partner than they would as anemployee. And so I had this
theory that opportunity loves tofind people who have money. So I
stacked cash, stacked cash.

(18:27):
It was 2,011. You know, my twopartners came to me at the end
of the year. It was probably itwas right after Christmas. It
was in between Christmas and NewYear's. And they said, hey, man.
We lost $200 last year. We don'thave any money in the bank. My
partner, Jeremy, had to come outof his own personal account $5
just to deposit in the businessaccount so to cover payroll so

(18:49):
the employee's checks didn'tbounce right after Christmas.
Right? And I said, well, I I'malready hiring.
I'm already firing. I'm doingthe sales. Like, I know how to
run the day to day operations. Ididn't have access to the
finances, though. I wasn'tmanaging any of that on the back
end stuff.
And I said, if you guys wannaput your money into it, just let
me operate it. I know I couldturn this thing around. And they

(19:09):
said that exact phrase, we valueyou more as a partner than we do
as an employee. If you wannacome in with your money, we
would like to have you as apartner. And I said, cool.
My money, my rules. Because ifI'm gonna lose money, it's gonna
be my way of doing it. Right?And so that day, I went to the
bank. I deposited money in inthe bank account.

(19:30):
And, the very following year, itwas a $700,000 turnaround. We
made $500, and we didn't losethe 200. So that's the total of
the 700. And my wife even, like,what the heck are we doing? We
were making decent money as asalesperson, you know, and and
not having to pay this much intaxes.

(19:50):
So I made about the same amountof money, but I paid more in
taxes. Why? Because you get thisthing called a k one as a
business owner, because you'rekeeping money in the business
bank account. You still have topay tax on that even though
you're not touching it. Right?
And so it got to the point whereI was making the same money, but
I was paying more in taxes. Iwas dealing with more stress. I
was showing up earlier. I wasstaying later. There was all

(20:11):
these things that was just like,what the fuck did I do?
I should have just stayed asales rep. Right? Because then I
could just show up at this time.I could manage the day to day
stuff, and then I could dip outand go home and just kind of
stack cash. And obviously, hadto continue to sell the dream to
my wife.
Hey. It's gonna be worth it oneday. It's gonna be worth it one
day. And we what we did probablybetter than most is we built a

(20:33):
decent business reserve becausewe didn't wanna be in that that
position again where there wasno money in the bank account.
And so we put ourselves in asituation where we paid
ourselves very, very little, andwe stacked cash, and we built a
reserve.
And again, opportunity loves tofind money. Right? And so you
create more opportunities foryourself as an entrepreneur when

(20:55):
you have that type of reservebecause you will come across
things that you could make aninvestment in that will bring
down costs or maybe hire that aplayer that's gonna help you go
to the next level, whatever itmay be. We just took the money,
and we built the reserve. Andeven after the reserve, we built
more, and then we started takingthat money, and we started
building other businesses.

(21:15):
The accounting business came offof the back of, man, these CPAs
and accountants suck. They don'tcommunicate well, and they're
not giving us our p and l's.Well, maybe we can run an
accounting firm better thanaccountants can. And so we built
an accounting firm in 2015 withthe idea of it's built by
entrepreneurs for entrepreneurs.Let's just fill in the gap and

(21:37):
communicate well and give peoplep and l's when we're on the
calls, sales calls.
Hey, you're an entrepreneur.Hey, let me guess. Your your
account is not eithercommunicating well or you're not
getting your p and l's on time.Well, how did you know? Well, we
are you.
Right? And then we built thatthat company to $17,000,000
within, you know, six, sevenyears. And and and that was

(21:57):
solving a need that we had. Webrought an accountant in to come
work for us because we didn'tget the proper communication as
we were starting to expand, andthat ended up being one of our
our biggest money makers and ourour biggest business. And so and
then just things snowball likehere's here's the problem is the
majority of of business ownersget to a certain point where

(22:19):
they start making decent income,and then they start living off
of that income.
I believe my personal belief andmy theory is six figures is the
perfect opportunity to set youup for seven figures depending
on how you choose to manage thesix figures. I was a millionaire
prior to ever making a milliondollars in one year. Right? I'd

(22:40):
be I had a million dollarssitting in my my bank account,
my personal savings off of theback of making a hundred and 50
to $300,000 a year. Because Ilived off of little, and I
stacked cash.
Right? And then, like, here'sthe thing. I still live by that
same principle today. If itserves me, then it serves me

(23:02):
now. Right?
Exactly. Exactly. The house thatI live in, yes, I've upgraded my
lifestyle. But when I upgrade mylifestyle, I'm playing for
keeps. I own everything I have.
The house that I bought, theproperty that I paid cash for
that. But when I even made1,600,000.0, I was still living
in a house that cost me$252,000. Right? My payment on
it was $1,400 a month, and I wasmaking a hundred to a hundred

(23:25):
and 50 thousand dollars a month.Right?
And so my mortgage payment wasliterally like 1% or less than
1% of my total income. And, youknow, I I again, debt free. I
have income coming in. Guesswhat I do with my income? I
invested into real estate.
I invested into crypto. Iinvested into high yield account

(23:45):
savings accounts where I'mgetting five. So I have three
different tiers of how I investnow. Right? And I think I would
have never been able to putmyself in this situation
provided I started living thelifestyle when the the tree
started to bear a little bit offruit.
Right? Take the fruit and plantit in the ground.

Joey Bowen (24:04):
For more fruit.

Trevor Cowley (24:05):
For more fruit, right? Yeah. The harvest gets
bigger and bigger. It's abeautiful thing.

Joey Bowen (24:10):
So many many gems in there. The one, you know, you
keep saying opportunity loves tofind people with money, right?
Because it's like a natural law,right? Things want to grow.
Yeah.
Right? Plants, animals, people,things want to grow. I see it
the same way. Opportunity is nodifferent. It wants to grow and
the people that can grow thatopportunity are typically people

(24:31):
with cash flow.
Yeah. You know, because it eatsit eats cash.

Trevor Cowley (24:34):
It'll find it'll if you have money, opportunity
will find you. People say, callme, hey, man. I got $200 in the
bank. Where should I put? Isaid, quit being so eager to put
us somewhere.
Like Yeah. The problem is is youwanna put it somewhere so bad
that you end up putting itsomewhere and you make a wrong
move because you're desperate tobecome an investor. I I was I

(24:54):
was guilty of this too. Iinvested in the business because
I'm like, man, I want my moneyto make me money, and, you know,
that's what successful peoplesay is, you know, have a bunch
of different cash flow, all thisstuff like. And I'm like, Okay,
so naturally, I've got somemoney in the bank.
What do I need to do? I need tostart giving it to other people
that, you know, can make mymoney more money. Right. And and

(25:14):
I've lost more money that waythan anything else. And if
you've noticed, I said, what Ido with my money is real estate
and crypto.
And the reason being is becausewho has control over that? I do.
Yep. I can I can sell thatproperty and exit when I want? I
can sell that and exit when Iwant.
Anytime I've given and I'm notsaying this is true across the
board because there's manypeople that probably do really

(25:35):
well in terms of, you know,getting investor checks back or
whatever it is. But the peoplethat I've come across is usually
people living a high lifestyle.Right? And it's like, oh, wow. I
you know, they got planes andthey got Lambos and they got
they must be doing somethingreally good with their money.
You know, here's I've lost 7figures making an investments

(25:56):
with people like that. Theindividual's in prison right now
and has a hearing in two weeksbecause I invested 7 figures
with him because he was showinga certain lifestyle that was
like, man, this guy managesmoney really, really well if he
has that, but it was all afacade. Right? And so I'm a big
believer in nobody caring aboutyour money more than you caring
about your money. So make surethat if you invest that you do

(26:19):
have some control over or youhave equity in the business that
you're investing in versus justbeing an investor on paper
because they can make a businessnot show any returns.
They could they could writethemselves a consulting check to
another entity that they own.And now it's on the on the line
item on the p and l. It justsays consulting. Right as an

(26:41):
expense to that business, butthey're touching the money over
here. And therefore, they reportzero on the business.
So the investors don't get paidout. I've seen stuff like that
happen. I'm not saying thathappens all the time or to
everybody. But, you know, onceyou start making money, just
delay gratification for anadditional three to five years,
stack the cash. Mhmm.
Opportunities will find you, andyou'll put yourself in a in a

(27:04):
beautiful position to actuallytruly have real financial
freedom at one

Drew Beech (27:09):
point. Trevor, the level of business knowledge you
just dropped in the first thirtythirty six minutes of this
podcast is invaluable to to allentrepreneurs listening. But,

Trevor Cowley (27:21):
hey, it's a 7 figure mistake, right? So I paid

Joey Bowen (27:24):
the price.

Trevor Cowley (27:25):
Hopefully, guys don't put your money in stuff
that you have equity in orcontrol over. Don't pay the
dummy tax like I did.

Joey Bowen (27:35):
The dummy. We we call them tuition payments. I
like dummy tax. I like dummy taxtoo. I like dummy tax.
You so you're a you're a well, Idon't wanna call you a crypto
guy, but you have cryptoinvestments?

Trevor Cowley (27:46):
Yeah. Yeah.

Joey Bowen (27:47):
Yeah. Are you guy or no?

Trevor Cowley (27:50):
Yeah. Yeah. I mean, I'm not here to give any
financial advice or anything.I'll tell you I'll tell you what
I do with my money. This is mypersonal belief.

Drew Beech (27:58):
Joey's asking Joey's asking for personal validation.

Joey Bowen (28:01):
Why. Hey. I'm an ex well, an ex yeah.

Drew Beech (28:05):
While we're at it, Lee, let me pick your brain on
crypto first.

Joey Bowen (28:07):
Hey. Can you

Trevor Cowley (28:08):
show me our portfolio and the next exchange,

Joey Bowen (28:11):
you know? I I have a I have a theory that, successful
entrepreneurs, people that liketo win, people that have the
type of wisdom that you've hadfrom scars are XRP people.

Trevor Cowley (28:23):
Yeah. Yeah.

Joey Bowen (28:24):
Yeah. Ripple people.

Trevor Cowley (28:25):
I have

Joey Bowen (28:25):
I have that theory.

Trevor Cowley (28:26):
I have $5,060,000 or so XRP. I I have three
different account. I found anaccount that is called Binance
is is the platform. I investedin XRP back in 02/2017. Same.
Same. Same. Been sitting there,you know, whole I was to the
moon, to the moon,

Joey Bowen (28:43):
to the moon back then. I was like,

Trevor Cowley (28:45):
oh, my retirement. This was before I
made millions, Like, I was stillmaking a couple hundred grand a
year, but this was going to bethe thing. Right? And so I was
buying back then, and I foundlittle accounts. One account had
8,500 XRP in it that now is upto, like, 27 or $28,000.
You know? My I I I have my wifehave a have an account, and I'm

(29:08):
like, hey. Buy more of this. Buymore of that. Because I don't
really wanna watch it go up anddown.
I'm just playing a long termgame. Here's the problem is most
people is they're they'relooking for the quick hit. They
wanna get rich fast. If you ifyou zoom out far enough and you
look at a five year window as anactual investor, not a trader.

(29:28):
Right?
Like, people want to have thetrade mentality but have
investor type returns. Right?

Joey Bowen (29:33):
Yes. Yes. Yes.

Trevor Cowley (29:34):
It doesn't work like that. It's like, play a
long game. Like, it's okay ifyou put your money in somewhere
and you zoom out far enough andyou say, wow, this thing's
generating 40% returns annually.Yes. It has extreme up and downs
on a day to day basis, butyou're not a day trader, so you
shouldn't have to even worryabout that.
You're tripping. Yeah. Not farenough and watch the chart. It

(29:55):
still went from here to hereover the course of those years.
Yes.
There was extreme volatility,and you might get a little
seasick some days and be like,damn. I shouldn't have done
that. And then other days

Joey Bowen (30:05):
I just lost $30. You know what I mean?

Trevor Cowley (30:06):
Other days, you feel like the best investor in
the world. You're like a WarrenBuffett. Right? Like, knew it.
Right.
Right. So you're living a price,and you're down in the gutter on
on some of the bad days. But,yeah, yeah, I have 3 Bitcoin. I
own 3 Bitcoin, and then it'sit's it's at least 50,000 in
XRP. So I put in probably it'snot probably.

(30:28):
It's roughly about a hundred and70 to a hundred and 80,000 in
crypto, and it's up close to ahalf a million right now. Yeah.
Believe it'll it'll sit at, youknow, 1 to 2,000,000 within the
next, you know, couple yearsYeah. Is is my personal belief.
Again, not Not financial advice.
Financial advice. You know? Toldyou before I was a dummy drug

(30:49):
addict that didn't graduate highschool.

Drew Beech (30:52):
I have to

Joey Bowen (30:52):
care about.

Trevor Cowley (30:53):
Be careful about who you're taking advice from. I
I I an abundance of of money atthis point based upon some of
the decisions that I madeknowing that I'm an idiot, that
I need to be smart because I'man idiot. And if I'm not smart,
I'm I'm gonna live an extremelytough life based upon the
information and the data that myupbringing gave me. It was like,

(31:14):
man, if you don't do this thingright, you know, then then
you're gonna you're gonna shootyourself in the foot. And so I
only invest money that I'mwilling to lose.
And I and I would say that toother people too. I would never
put in like the 7 figures that Ilost. Guess what, I still own
the same house that I live in. Istill have the same cars. I
still have money in the bank.
I still have businesses cashflowing. I still have real

(31:36):
estate. I still have crypto. Soit's like I was diversified
enough to where, yeah, it sucks.And and of course, I'll pay the
dummy tax, but at the end of theday, I'm still okay.
And so I would never put moneyinto something if if I wasn't
okay. Right?

Joey Bowen (31:52):
Sure.

Trevor Cowley (31:52):
Yes. XRP all the way.

Drew Beech (31:54):
Yeah. Yeah. There's there's a finance to where you
had to transfer it from financeto Coinbase. Like, that was the
the early days. Yeah.

Trevor Cowley (32:04):
You went Coinbase, and then you had to
transfer to Binance to buy stuffon the Binance platform that it
was in the early day. Youcouldn't get XRP on Coinbase.
You had to transfer it over tothe the Binance. That's why it
was sitting in there. And thenguess what?
Binance sent an email to my oldYahoo email that was like, hey,
it's no longer gonna be it'sBinance dot US. You have to

(32:25):
transfer your money out. I foundthis out, like, two months ago,
and I go to log in to see howmuch XRP it because it started
going up around the election.Right? And it says your account
has has been deactivated.
I got like 8,500 in there ofXRP, so it's probably $20 by
now. And I had to go back andforth in the customer support,

(32:47):
and they're like, hey. We'llopen it up for a forty eight
hour

Joey Bowen (32:49):
Oh, good.

Trevor Cowley (32:50):
With the transfer. So I did get that. And
now, like I said, it's sittingat, like, $2,728,000. I almost
made a almost a $30,000 mistake,potentially more if it continues
to

Drew Beech (32:59):
come. Remember seeing that email and being
like, like, the subject. I waslike, oh my god. Like, did I
just lose all the money I put in

Trevor Cowley (33:05):
my hair?

Drew Beech (33:05):
The hell

Joey Bowen (33:05):
out of here. Yeah.

Drew Beech (33:07):
And You mentioned I'm just curious from my own
personal knowledge. But when youturned that business around for
your the people you're workingfor

Trevor Cowley (33:17):
Yeah.

Drew Beech (33:17):
You said 500 k. Was that an EBITDA after? Or

Trevor Cowley (33:23):
so what we did we put a hundred grand in the
reserve. We each there was threeof us. We each made about a
hundred, hundred and $20 thatyear. And then we had just so
you know, I invested in abusiness that's $66,000 in
credit card debt. So I had zeroin the bank and had $66 balance
on an American Express.
So we paid the American Expressdown to zero, and then it was up

(33:46):
it was a high risk model, and sowe had to fill a a merchant
account reserve. So when you'redoing high risk stuff, in other
words, we were is over the phonesales. So if you didn't have the
credit card present in cardreader, they're like, oh, well,
it's card not present is whatit's called in merchant
processing. And back then it wasconsidered super high risk.
Right now it's a lot more commonwith the way people are doing

(34:08):
business.
But so they required us to put$50,000 in a reserve. And so
what they do is they take apercentage of your daily
deposits and build up thatreserve. So we we paid off the
credit card debt. We put the50,000 in the reserve. We put a
hundred grand in the businesssavings account, and then we
each made a hundred grand.
And how I did that, it was itwas simple. I had a I had a a

(34:31):
theory when I came in. I said,k. Give me the numbers. Show me
the numbers.
I'm gonna let the numbers tellme the story. And the goal was
because it was a $3,000,000 ayear business. I was like, I'm
gonna take 10% off the bottom,and then I'm gonna add 10 to the
top. It's so hard to take a tonoff of the bottom because you
could take your legs right outfrom underneath you as a
business owner. Right?
But there's dumb expenses thatwe do have. I looked at, you

(34:54):
know, a CPA that we were paying$1,500 a month to. I'm like,
okay. I'm gonna hire a cheapbookkeeper for $500 a month.
Right?
I'm gonna save a thousanddollars a month right there.
There's $12,000 that year. Therewas a guy that we were paying an
extreme amount to run Google Adsto generate leads for us, and it
was like 20% of what we werepaying in ad spend. I was like,
bro, if we can't knock this downto 10%, call me a Google Ads

(35:17):
expert. I'll start hitting pauseand unpause on this bitch.
Right? Because the account, wasalready all built out. Right?
Really, at that point, it wasjust hitting pause and unpause
depending on the lead flow thatwe wanted, and he wouldn't do
that. That saved us, like,$15,000 a month right there.
So there were just there was hehe was I mean, we were spending
a lot to generate leads. Right?And so I was sitting there going

(35:41):
through line item, and and I wasnegotiating down with people
because I with him, I was tryingto negotiate. Hey. I love you.
I wanna continue to work withyou. This is the situation. And
so I started reaching out topeople and saying, hey. You're
fired. I I brought in somebodyelse new or, hey.
Let's negotiate this, whateverit was. But I had to find 10% on
the bottom. K? 10% on the bottomis $300,000 when you're talking

(36:04):
about $3,000,000. Okay?
Mhmm. Now, 10% on the top, we'retalking about another $300,000.
Right? And so what you could doin order to receive another 10%
on the top, you can increaseyour pricing by 5%, ten %. You
can try to increase the leadflow.
You could try to changesomething about your sales
process, your follow-up processto increase conversions by 10%.

(36:27):
There's things so I I didn'twanna, you know, be delusional
and be like, hey, we're gonnaexperience 20% growth on a
business that's that's sufferingright now. So it's like, how can
I how can I take a little bitand just expect a little bit of
growth and then take a littlebit off of the bottom? But
between both of them, it ends upbeing a big result. And that's
exactly what I was able to pulloff.

(36:50):
Nice. That's Nice.

Drew Beech (36:52):
That's what I'll do. Congratulations on that. I mean,
you know, the congratulations,but, like, that's Hey. Make sure
yeah.

Trevor Cowley (36:59):
As I take my few

Drew Beech (37:01):
few right there. Yeah.

Trevor Cowley (37:03):
That's right. That's right. Right. That's
That's That's

Drew Beech (37:12):
right. That's major respect there, dude.

Trevor Cowley (37:13):
But Yeah.

Drew Beech (37:15):
I have heard you say that you were at your lowest
point when you made the mostmoney.

Trevor Cowley (37:20):
Yeah.

Drew Beech (37:21):
Yeah. Could you touch a little on that? And then
Yeah.

Trevor Cowley (37:23):
Yeah.

Drew Beech (37:24):
For those because one of our mantras in the in the
few one community is stillgrowing still going, still
growing.

Trevor Cowley (37:31):
Yeah.

Drew Beech (37:31):
So you did touch a little bit on earlier, but any
advice to how to overcome thosechallenging times even when
you're you may be on paper inyour best spot, but it's still
at your lowest spot?

Trevor Cowley (37:44):
Yeah, for me, it was, dude, I fought hard. And I
went through a lot of a lot ofbrutal years there where it was
like, there were times I juststare at the wall. As it's late.
It's dark outside. I'm sittingat my desk.
There's nobody else around. I'mjust like, what the fuck am I
doing? Maybe I should have wentto college. Maybe I should have
went, you know, maybe all theseother people were right, You

(38:07):
know, and I continued to show upregardless, to be quite honest
with you, because I didn't feellike I had a whole lot of
options. You know, like, if I'mjust being I knew I wasn't book
smart, right?
Like, high school taught methat. So I was just like, man,
what the fuck am I gonna I guessI can go get a sales job, which,
you know, was an option. But atthe end of the day, it's like,

(38:27):
sometimes you're so far deepinto it, you just are like, man,
I'm going to keep going. Like,I'm not going to let go of these
three years or four years orwhatever it is. Right?
And so I held on and I continuedto show up regardless. And, you
know, it's part of the humanexperience. I don't even know if
it's business, go talk tosomebody that makes $10 an hour,
and they have good days, andthey have bad days. Right? But
we just want to blame it onsomething that's outside of us,

(38:51):
man, it's the business or it'sokay, go get a job, you might
have a good boss, a bad boss,you're gonna have a good day
there, you're gonna have a badday there, you're gonna look at
the wall some days and be like,why the fuck do I work here?
Right? Maybe I should get adifferent job. It's going to be
the same regardless. And it'snot don't think the business,
it's just part of the humanexperience where we're
questioning our choices. And,you know, when we when we hit

(39:11):
those low moments, and that'sjust kind of part of the
process.
But as I survived those times,you know, I got to the point
where I did make, you know, 7figures on an annual basis and
things were really good. Butduring that, I was like, man, if
I can make $200 a year, I'mgonna be happy. I got there.
Man, I'm make a half a milliondollars a year. I'm I'm gonna be
happy.

(39:31):
I got there. Then it was amillion. Then it was
1,500,000.0. And then it got tothe point where that year that I
made 1.6, was like, fuck. Whatdo I do?
Now say two or three? Like, I'mmaking I'm making enough money
towards undeniable now thatmoney's not gonna bring me
something that, that I don'talready have. Right? And so if
I'm not satisfied and I'm at alow point right now, money's not

(39:55):
gonna fill this hole. So it gotto the point where I was just at
a low, and I was like, fuck,man.
Like, I need to prove to myselfthat I'm getting better with
age. And and maybe it was amidlife crisis because I was 36
years old, about to turn 37,and, you know, I was just really
like, fuck, man. At least when Iwas on the path to make a bunch
of money, I had hope. But whathappens when you have the money

(40:17):
and you don't even have hopethat, this this feeling would be
there at 2,000,000 or it it itjust became so real that the
hope even expired. And and Ifelt like a piece of shit
because I looked around and Ihad so much to be grateful for,
but yet I was at a low place.
So therefore, you beat yourselfup even more. It's like, man,
you should, you should, youshould. And then you drive

(40:38):
yourself into this this spotwhere it's like, man, you're not
even grateful, and so manypeople have so much less than
you and would love to be in yoursituation. But again, net worth
and self worth are two totallydifferent things. I gave
everything to to the business,everything that I had.
I mean, fuck, dude. Old friends,fuck them. You know, it's it's
business. Like, my wife willcall me, don't call me when I'm

(41:00):
at the office. I didn't know howto transform from entrepreneur
to husband because I was like,fucking, I gotta get this.
I'm I'm like, my focus wasnarrowed, and I had one one
path, and it was success. Andwhen I finally got it and was
expected to receive, you know,all this validation and a
certain emotion or feeling aboutmyself, I didn't feel it. And

(41:21):
so, right before I turned 37, Isaid, fuck, man. I need to do
something challenging. I need toprove to myself I'm getting
better with age and, reallystart taking care of myself.
And so thirty nine days beforemy 30 birthday, I walked into a
room and said, I'm gonna run 37miles for my 30 birthday. Couple
laughs came out of some people,and I'm like, fuck. Thank you.

Drew Beech (41:42):
I'll put a

Trevor Cowley (41:43):
chip on my shoulder and eat that bitch at
mile 37. Right? And so I didthat. And the cool thing about
it was I set this mountain outthere thirty nine days. Was I
had thirty nine days to trainnever ran before, you know, so I
trained literally ran 10 timesand then ran 37 miles in nine
hours and fifteen minutes.
And what I noticed about that islike, man, I set this big, huge,

(42:06):
scary goal that wasn't gonnabring me, you know, a financial
result or anything. But man, itsure felt good to show up and
challenge my it helped me getout of bed and do things
different than I did prior tohaving that goal. I would have
never got out of bed and andlaced up to go for a run because
it just wasn't wasn't a thoughtbecause I didn't have a goal of

(42:27):
doing something crazy. And then,and then I lived off of that for
a couple months. I was tellingpeople about it.
Oh, badass. And I was living offof the dopamine hit that I got
from what I did, not what I amdoing. Right? And so by the time
it was November, December, mybirthday's in July. So it was
November.
I was getting back to that lowspot. And then I had that that

(42:49):
conversation with myself, and Isaid, what do I do that makes me
feel best in my body and mind?And I said, man, when I do 75
hard and I move my body a coupletimes a day and I'm drinking
water and I'm eating right,that's when I feel best and I
feel most proud of myself, whenmy self worth is at the highest.
And so I was like, dude, I'mgonna start this year. I'm gonna
be 75 hard, but I'm gonna do athousand days in a row.

(43:10):
Because Andy Furcella says, showme your last thousand days and
I'll show you why you are whereyou are. And I said, you know
what? I bet the guy invent thatinvented basketball wasn't as
good as Michael Jordan. MichaelJordan perfected it, but
somebody else invented it. AndyFircella says it.
Show me your last thousand days.He's not necessarily talking
about doing 75 hard for athousand days. But I'm like,

(43:31):
fuck. He started it, but I'mgonna perfect it. I'm gonna
master this shit.
Right?

Joey Bowen (43:37):
Mhmm.

Trevor Cowley (43:37):
So I did that, and and I carried that on for
three years straight. And itended just barely December 31
because by year two, was like,fuck. What if I can get to the
point of running 10 miles everysingle day as one of my
workouts? And my brain turned onme. There's no way, dude.
And I said, boom. If I canactually

Joey Bowen (43:57):
It is.

Trevor Cowley (43:58):
It's undeniable proof to myself that I'm getting
better, and I'm able toaccomplish things that even I
didn't even think I couldaccomplish. I would have to
expand myself in order to dothat, so I set out on a journey
to do that, and I accomplished.I've ran 10 miles minimum every
single day for three hundred andeighty nine days straight. And
I'm currently, waiting for03/23/2025 to come around

(44:22):
because I've submitted anapplication to the Guinness Book
of World Record to break theworld record of the most
consecutive half marathons ranin a row. Right now, it's two
hundred and thirty five days.
I'm gonna do it for threehundred and sixty five days. All
started from being at a fuckinglow place. Yeah. I I wasn't
setting out to to to beat aworld record. I was setting out

(44:45):
to feel good in my body andmind, which is only earned
through the work that you dobecause you know the work that
you do.
You can you can cut corners andyou can scam people out of their
money, and your net worth canincrease. But you cannot there's
no way around it. The only wayto make a deposit in your self
worth is through the difficultdays and through the process

(45:08):
that you put yourself throughwhere you're expanding your
being. We all know whether we'rehonoring our true potential and
we're expanding our ability toto to pour on a day to day
basis. And I don't think enoughpeople honor their current
capabilities.
Therefore, they never becomecapable of more. And so this
world record is simply because Iwas at an extreme low, and I had

(45:31):
the money, but it didn't do itfor me. And right now, I'm more
focused. I'm doing more thanI've ever done before, not
because of the money. It'sbecause of I just wanna honor
the and extract what I'm capableof, and it's just an incredible
pro I get a high I get fuckingdo I wanna get going right now

(45:51):
just talking about it because itmeans so much to me.
It means more than money to mebecause I can't buy this shit. I
can buy a fucking car. I can buya house. Anybody can. But you
can't fucking buy a world recordand become one of one.
There's only one way to do that,and that's by going through a
fucking grind. I did it fuckingtwo a days for three years,

(46:11):
which prepared me for a thingthat I didn't even know it was
preparing me for, which wasultimately to become a world
record holder. I'm alreadythere. It's already hasn't
caught up yet. It's a mentality.
Right? Like, in the in theprocess that I've put myself
through has given me thatmentality. It's like, you have
to practice like a championbefore you ever hold the trophy.

(46:34):
Right? Like, you have to grindlike a world record holder
before you ever hold a worldrecord.
Right? You gotta grind likeyou're making a million dollars
a year before you ever have amillion dollars in your bank
account. Or before anythingcomes to life in reality, it has
to happen prior based on how theindividual that you became in

(46:55):
order for that result to showup. Right? Yep.

Joey Bowen (46:59):
Yeah. That that's something we say here all the
time. Time just hasn't caught upyet. Like, we're we believe we
believe where we believe wherewe're gonna be and we're doing
the work. You know what mean?
So just time time's gonna catchup.

Drew Beech (47:10):
That's true. Trevor, you're the definition of locked
in and hunting.

Joey Bowen (47:13):
Dude. Yeah. You go. On the hunt.

Drew Beech (47:16):
That's that's fucking mine, bro. That's what
we say, You

Joey Bowen (47:19):
know? You said you said that you didn't set out to
break a world record, and Ithink that's exactly why you're
gonna break a world record.

Trevor Cowley (47:25):
Yeah. You to have

Joey Bowen (47:27):
the end goal in mind, but at the same time, you
can't you can't get Targetfixated on it. You have to just
do the work daily. And that'swhat you're focused on.

Trevor Cowley (47:35):
I'm doing it by pitch. It's expanding my being,
and that's what I wanna do. Sotherefore, the byproduct of me
wanting to expand myself will bethat. Right?

Joey Bowen (47:47):
Yep. Yep. Exactly.

Drew Beech (47:48):
Just to confirm just to confirm, three hundred and
eighty nine days straight, nodays off. Zero days off. 10
miles for breakfast.

Trevor Cowley (47:57):
Fuck. Bro, I I did I I did the last three days.
Today, I did 10. But the threedays before it was twelve,
twelve, 12, and 12. So I'mstarting to prep Yeah.
To increase my miles because ofthe 13.1 happens on March 23.
But, yeah, I haven't missed afucking day. I've seen the
fucking snow. I've seen 26 milean hour fucking wind.

Drew Beech (48:19):
The shin splints.

Trevor Cowley (48:20):
Cold. The fucking shin splints. The fucking heat.
I've thrown up on the side ofthe fucking road. That's what I
said to that dude when he said,how do you have a six pack?
You don't want what I've fuckinggone through. Now it's not even
about the six pack. It's thefucking mentality that gave the
six pack. You don't want to gothrough what I've gone through

(48:40):
to have the mentality that Ihave that ultimately ends up
showing up in a physical form,which you could see on my abs.
Right?
And, like, I had to associatethe bad with good. And what I
mean by that is when I startedout this journey and I started
running, I'm looking at myfucking toes, man. Blisters. I
have pictures. Every fuckingtoe, blisters.

(49:01):
I'm waking up fucking sore asshit every single day, dude. I'm
like, fuck, man. I can't waittill I wake up one day and my
body's used to this, and I'mjust not sore anymore. And the
thing is, the cool thing aboutit is, eventually, your body
expects to wake up sore. So whenyou wake up sore, you're not
surprised by it, and you stopwishing that it's not sore
anymore.
It's just naturally part of yourlife, and it becomes normal. I'm

(49:24):
staring at my fucking blisters,and I'm like, fuck, man. I'm
lacing up. I'm like, dude, thisis gonna fucking hurt. This is
gonna be shitty.
And I'm like, what happens aftera blister? A fucking callous.

Joey Bowen (49:33):
Callous.

Trevor Cowley (49:34):
I said, this is what's going on mentally right
now in my mind. I have blistersmentally. I don't wanna go do
this because it's going to hurt.There's a discomfort that I'm
gonna have to go through rightnow if I walk outside and I go
get these 10 miles that I justdon't wanna do. But then I'm
looking at the physical form andsaid that's happening right now

(49:54):
mentally, And my mind will haveno choice but the callous after
these blisters are gone, thenthe callous comes, and I'm gonna
have a calloused mentality.
So I would turn something that Iwas seeing physically in the
pain that I was going through asin this is a positive thing
because the next step, that'sthat's that's that's where I
wanna be. Right? And this isjust part of the process to get

(50:16):
there.

Joey Bowen (50:17):
Absolutely. Andrew, sorry. I did well,

Drew Beech (50:20):
I did watch your one story, Trevor. You were
mentioning the the heat, thesnow, and sometimes it shows
different ways, the adversity.You said you had to make a pit
stop the one time, and you youran in, and your wife was like,
what are you doing home? Andyou're like, I I I'm gonna shit
myself.

Trevor Cowley (50:35):
No. I did shit myself. I did. I bro, rule
number one of life, bro, isdon't trust a fart. And, like,
here here's the deal.
We're all guilty of that shit,and we we trust a fart. But,
yes, it only takes one. Guesswhat? In business, you gotta be
right once. You know?
It's you gotta have that oneconnection. Right? That one

(50:56):
call, that one you only gotta beright once in business, but you
only gotta be wrong once with afart. And Yeah. It gets a little
you know, when you're expectingair and you get juice, and the
juice moves.
It's not it's not a good time. Alot of

Drew Beech (51:09):
a lot of knowledge dropped on this podcast.

Trevor Cowley (51:11):
What, bro? Listen. Thank god I was a half

Joey Bowen (51:14):
a mile away from my house. Right? And so I'm like,
oh, it was this little tippy toefucking I got. I'm like, I

Trevor Cowley (51:21):
couldn't believe it was happening. I was like, I
knew eventually doing this for along enough period of time that
it would eventually happen. Buttoday,

Drew Beech (51:29):
you're covering a lot of visits with 10 miles. You
can be pretty far out.

Trevor Cowley (51:32):
I stay close to home.

Joey Bowen (51:34):
You know? I'm going. Something tells me that if you
weren't close to home, you wouldhave just kept going anyway.
That would be a whole otherstory.

Trevor Cowley (51:41):
A soccer underwear off, I would have
fucking wiped that bitch andhandled my

Joey Bowen (51:45):
And when and when. It is. Yeah. When I was when I
was, like, probably, like, nineor 10 years old, we used to we
used to, like, play in the park.You know what mean?
Like, just mess around in thepark. And, one day there was,
like, three old guys, and theywere sitting at a bench, and
they called us over, me and mybuddies, and they were like,
look, we're gonna give you threerules for life. I'm gonna spare

(52:05):
the show the third rule. But thefirst rule was never trust a
fart. The second rule was neverpass up a bathroom.
And then there was the thirdone. I'll spare the show the
third one, but it's life adviceright there. Yeah. Life advice.

Trevor Cowley (52:17):
Well, the thing is is, you know, again, you you
only have to be right. It goit's both ways. Right? Like, was
sitting there thinking about it.It's like, fuck.
You only gotta be wrong once totrust a fart and something bad
happens, but you only have to beright once too in life for
something good to happen. Andso, like Yeah. If I keep showing
up every single day, guess what?That situation's gonna happen at
one point. But if I keep showingup every day in business, I'm

(52:40):
gonna be right once.
Right? I'm I'm gonna I'm gonnado something that very few
people are going to do because Ijust know that they won't show
up again and again and again andagain. Because I already know
I'm not the fastest, I can't runthe furthest, but nobody will be
more consistent than me. And Ihave the ability to control
that. And I just really Iwatched a guy run past me one

(53:01):
time as I was running a fuckingirked me to the my core.
I'm like, fuck that guy is whatI was sitting there thinking.
Right? Like, fuck. Mhmm. Andthen it bothered me.
And then I thought about it amile later. Was like, no. It
doesn't. It doesn't bother youenough to fucking do what you
need to do to change it.

Joey Bowen (53:18):
Mhmm.

Trevor Cowley (53:18):
Right? So, like

Joey Bowen (53:19):
Get faster.

Trevor Cowley (53:20):
Like like, get faster. I it didn't bother me
enough to fucking get up earlierand run fucking sprints to

Joey Bowen (53:26):
where

Trevor Cowley (53:26):
I could get faster. Right? So it's like,
yeah, you're fucking overweight,but it doesn't bother you. It
bothers you, but not enough toactually get your ass to the
gym. Yeah.
You're hurting financially, butit doesn't bother you enough to
fucking get a second job or orgrind a little bit harder.
Right? You're fucking strugglingmentally, but it doesn't bother
you enough to change yourroutines and your habits and to

(53:48):
fix it. So, yes, there's thingsthat bother us, but to the
degree that it bothers us is tothe degree that the change has
the ability to happen. And we'reI'm okay tolerating people being
faster than me, but I'm not okaytolerating people showing up
more consistently than me.

(54:08):
That that

Joey Bowen (54:09):
I I remember.

Trevor Cowley (54:10):
That won't happen.

Joey Bowen (54:11):
Amen.

Drew Beech (54:13):
Well, I was gonna ask what's next and what's in
store for Trevor Kelly, but Ithink you just covered it all
between your I

Trevor Cowley (54:21):
got a I got a I got a TED coming up on April 11.
I've got my Nice. Guinness Bookof World Record starts on March,
twenty third. And then I have mybook coming out. It'll be out
before the February.
Like February, I think it'stwenty sixth is the gonna be the
release date. So within the nextfour weeks. So those are the

(54:41):
three things that I wanted toaccomplish this year is get my
book out, do a TED Talk, and,you know, own a own a Guinness
Book World Record. Just a couplesmall things. You know?

Drew Beech (54:51):
The rule of business small

Joey Bowen (54:52):
things. Couple little things.

Trevor Cowley (54:54):
Yeah. Just add to the live resume. Right? And,

Drew Beech (54:58):
Trevor, if you could tell the ViewOn community where
they can find you if they arelooking.

Trevor Cowley (55:03):
You can find me at real business owners if you
if you wanna connect with methere. It's just motivational
business content, you know, metalking shit every so often. And
you can find me at few are freeas well if you want to follow
the journey of me training andme. I'm posting every single day
me looking like an idiot, tired,getting out of bed, not wanting,

(55:24):
lacing my shoes up, shit likethat for the world record. And
so, you know, I actually wasinspired by, you know, few will
hunt and did the few will freebecause, you know, your guys'
brand really resonates with meand and, you know, probably a
lot of people that are just onthis journey for more, right, to
expand themselves.
And so you guys are doing someawesome stuff, you know, I'm

(55:44):
proud to wear your guys' shit.And, you know, I'm happy that
you guys reached out to have meon your podcast.

Drew Beech (55:50):
Peaked. Never peaked, baby. We appreciate you.
Before I let you go, though, wedo a lightning round every every
podcast. So I got three quickquestions, quick answers.

Trevor Cowley (56:00):
Blowing the mind, bro. So

Joey Bowen (56:01):
Well, one one's

Drew Beech (56:03):
a doozy, so get ready. You're the first person
to get this one. I think I'mgonna make it a regular
occurrence where every guestgets gets this one question. But
the first one, what is harder?What you've accomplished in
fitness or business?

Trevor Cowley (56:19):
I would say what I've accomplished in business.
Right? Because there's otherfactors outside of myself.
Right? You know, there'semployees, there's there's just
there's so many moving partswith business.
Like, I already know that I cancontrol myself. Right? I I can
get myself out of bed and I candeal with pain, but I just it's

(56:40):
tough to find the same type ofpeople that have the ability to
bear the same stress and thesame load that you have, the
ability to bear when you'rebuilding a business. And so you
there's a lot of let downs. Ijust won't let myself down.
And so, yeah, there's struggleswith it, but building building a
big business is very, verydifficult to do.

Drew Beech (56:58):
Mhmm. Agreed. What is a quote you live by?

Trevor Cowley (57:03):
Why not you?

Drew Beech (57:06):
Love that one. And then this is the last question
that is gonna be a regularoccurrence if it goes well. What
do most people believe about theworld that isn't true?

Trevor Cowley (57:16):
That other people actually give a fuck about you?

Joey Bowen (57:19):
Mhmm.

Trevor Cowley (57:19):
We're so worried about the opinions of other
people. We don't wanna make thesocial media posts. We don't
wanna look dumb. We don't wannastep on a stage. We're nervous.
This, the other. Look, dude,nobody gives a fuck about you.
Everybody sitting in theaudience is fucking thinking
about how their fucking hairlooks. Like, when you look at a
photo, you're not looking ateverybody else. You're like,
man, I fucking look like anidiot.
And guess what? They don'tnotice you look like an idiot

(57:41):
because they're looking atthemselves and say, fuck. I look
like an idiot.

Drew Beech (57:45):
That's it. One thing that constantly bothers me is we
spend all of this time gettingready to go to events and
picking out the perfect outfitsand doing our hair. Well, our
our wives most mostly. Like, II'm ready to man.

Joey Bowen (57:57):
I'm not. Yeah. Not. I'm not doing any hair, man.

Drew Beech (58:00):
She starts getting ready at three for an event at
seven. I'm I'm getting ready at06:45.

Trevor Cowley (58:04):
Ten minutes before I'm in the shower

Joey Bowen (58:05):
while she's fucking hey. We gotta go. I'm like,
okay. Let me help

Trevor Cowley (58:08):
you the shower real quick.

Drew Beech (58:09):
And I said I said to her, I'm like, Amanda, no one is
gonna care. They they're doingthe same thing for how

Joey Bowen (58:14):
they look. They don't care how you look. So why
do you do it?

Trevor Cowley (58:17):
Nobody gives a fuck, man. Like, focus on
yourself and focus on youropinion of self. That's really
the most important thing. And ifyou have integrity with yourself
and you show up and do thethings that you say you do, your
self worth increases. And themore your self worth increases,
the less you give a fuck aboutthe opinions of others.

Joey Bowen (58:35):
Great. Absolutely.

Drew Beech (58:36):
And I'll leave it at that, Trevor. This episode
should we should put a a pricetag on it. I cannot believe you
just dished out the level offree game on business and life
and personal development.

Trevor Cowley (58:48):
Thank you. Thank you for having me, man.

Drew Beech (58:49):
But with that, I'll shut it down.

Joey Bowen (58:51):
Yep. Thank you, brother. Appreciate it.

Trevor Cowley (58:53):
Yeah. Absolutely.

Drew Beech (58:54):
Thank you, Trevor. With all the out there, always
choose effort over entitlement.Always choose hard hard work
over handouts. And remember, noone owes you. No one owes you.
You're one of the few. Now let'shunt.