100. Building a Coaching Business: Celebrating 100 Episodes with Real Questions

When I sat down to plan this 100th episode, I knew I wanted to do something special—something that came straight from you, our community. So we asked what you really wanted to know about building a financial coaching business, and wow, did you deliver!

From questions about leaving a stable job to start coaching (and when that's the right move), to figuring out how to get more discovery calls booked, to managing a successful business solo, we're tackling the real stuff that keeps you up at night.

On this special 100th episode, I'm sharing what I learned from my own journey, including some “I wish someone had told me this” moments about growing a coaching practice. You'll hear practical advice about things like how much runway you might want before leaving your day job, what marketing actually works (hint: it's probably not what you think), and even which paid software made the biggest difference in my business.

Whether you're just starting out or looking to level up your existing practice, this episode gets into the thick of what it really takes to build a coaching business that fits your life. No fluff, no fancy strategies—just real talk about what works, what doesn't, and how to figure out which path is right for you.

Thank you so much for being a part of this adventure with me!

Links & Resources:

• Join the Facebook group
• Why to start with one-to-one coaching
• Understanding advanced goal setting with long-term clients
• The Ultimate Growth Guide Series
• Learning different business models through trial and error
• Client acquisition and marketing discussion with Nora
• Strategic partnerships and leveraging existing audiences
• Time management and wearing different business "hats"
• Acuity scheduling

Key Takeaways:

• Starting your coaching business while you have a day job gives you the freedom to be selective with clients. Your steady income is an asset, not a barrier.
• Real relationships beat passive marketing. Walk straight into the rooms where your ideal clients already gather.
• Great coaches tell the same stories repeatedly because different people need to hear them at different times.
• The secret to solopreneur success? Pick two marketing channels and master them instead of spreading yourself thin.
• Long-term clients stay because you're their thinking partner, not their information source.
• Turn cold leads into warm conversations by partnering with professionals who already have your ideal clients’ trust.
• Before you scale, ask yourself: What matters more…maximum revenue or maximum impact? Let that guide your growth.