101. Website Essentials: Building Your First Coaching Website

If you've ever stared at your computer screen wondering how to create a website that actually works for your coaching business (without spending a fortune or getting lost in the technical details), this episode is for you.

Ginnie Rowe from DGR Communications shares her years of digital marketing wisdom to help you tackle your website with confidence. Whether you're just starting out and need a simple way to establish your online presence, or you're ready to take your existing website to the next level, Ginnie breaks down exactly what you need to know – and what you can safely ignore for now.

We explore questions like: Do you really need a blog right away? (Spoiler: probably not.) How much should you spend on your first domain name? And what happens if you start with a basic website builder but want to switch platforms later?

Ginnie also shares her practical insights on choosing colors and creating content that actually connects with your ideal clients. If you've been wondering whether that black and neon green financial website is really the best choice... well, you'll want to hear her thoughts on that.

Want to learn more? Ginnie is offering special resources for podcast listeners, including website tips for coaches just getting started and a website maintenance package for those ready to stop worrying about the technical stuff behind the scenes. Find all the details at DGR communications.com/website-tips or in our show notes.

Links & Resources:

• Ultimate Growth Guide
• Join the Facebook group
• Tips for your starter website
• Get Ginnie’s website maintenance special

About Ginnie Rowe
Born in Virginia and raised in Argentina before moving to the UK at 18, Ginnie brings decades of marketing experience across three continents. After working in marketing agencies for 12 years, including as Client Services Account Director for Carlson Marketing in England, she and her husband David moved to Arizona in 2006 and founded DGR Communications.

Ginnie's strength lies in digital strategy and helping businesses achieve clarity in their brand messaging. Her approach focuses on creating websites and marketing strategies that authentically reflect both the business owner's personality and their client's needs. When not elevating her clients' online presence, she enjoys yoga, hiking with her German Shepherd, traveling the world, and enjoying Arizona evenings with a good book and glass of wine.


Key Takeaways:

• Start with the basics and secure your domain name first. This is your digital real estate that costs just $10-20 per year but establishes your professional identity.
• Your website gives you credibility. Even a simple one-page site proves you exist when someone checks after getting a referral.
• Don't overthink your starter website; begin with just home, about, and contact pages rather than getting stuck in perfectionism.
• Skip the blog when starting out—an outdated blog signals neglect, while no blog at all goes unnoticed.
• Ensure your website reflects who you actually are; a disconnect between your bubbly personality and a sterile website confuses potential clients.
• Your website is a breathing, living tool—neglecting it for months is like abandoning your 24/7 marketing representative.
• Drive traffic back to your website from newsletters and other channels—more traffic means higher search engine rankings and greater visibility.